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Sport and Development Module MBA in Sports Management, Escuela Universitaria Real Madrid Martha Saavedra, Phd, April 2015

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Sport and Development Module MBA in Sports Management, Escuela Universitaria Real Madrid Martha Saavedra, Phd, April 2015 Sport and Development Module MBA in Sports Management, Escuela Universitaria Real Madrid Martha Saavedra, PhD, April 2015 This module will investigate the relationship between contemporary sport, politics and development. Sport is often posited as a tool to assist in economic and social development. The World Bank, the International Olympic Committee, international sport federations, major professional sport leagues, national governments and a myriad of other advocates argue that sport can contribute to the empowerment, prosperity, health and overall well-being of individuals, communities, and nation-states. For countries facing acute demographic shifts towards youth, many look to sport to alleviate unemployment, drug use and delinquency. For those on the other side of the demographic transition, sport can provide physical, mental and social benefits to improve the well-being of an aging population. Sport can be used to promote social inclusion of otherwise marginalized people. Finally, in situations of conflict or natural disaster, sport might also contribute to unity, peace and humanitarian relief. In this module we will examine these claims by looking at the history of modern sport, its relationship to the political realm, and its contributions to what is called "development". Some of the topics covered include: colonialism, imperialism, nationalism, the modern state, globalization, international sporting institutions, elite versus mass sport, and mega-events. The module will pay close attention to factors of social power and capital as well as gender, sexuality, class, race and ableness. For sport industry professionals, this module will also provide frameworks to assist in assessing how historical and sociocultural forces shape the sporting milieu, creating both challenges and opportunities. It will also provide some tools for evaluating and integrating ‘sport and development’ initiatives into overall activities, whether in for-profit, non-profit, public or social enterprise sectors. Assessment: There will be a pre-module assignment to familiarize students with the terms and lines of inquiry associated with this topic. A short post-module written test will assess students’ grasp of concepts, evidence and tools covered in the module and allow students to express their thoughts on integrating ‘sport and development’ into sport management endeavors. Outline of Sport and Development Module Topics Session 1: Sport and Development ~ Past and Present or “Why do history, politics and development matter for sport?” 1. Part 1: Situating the topic – The Past: Overview, Definitions, Demographics and Examples a. What is development? 1 b. Role of Sport Historically i. Nation Building Page ii. Civic culture, Health and Hygiene, Social Progress iii. Imperialism then and now iv. Soft power c. Youth, Demographic Dividend and Sport d. Sport and Politics i. Example – Apartheid 2. Part 2: The Present a. Contemporary Wave of Sport and Development i. 2005: Year of Sport and Development; Millennium Development Goals (MDGs), the Post-2015 Development Agenda, and Other Aspirations 1. Are good intentions enough? ii. Types of SAD iii. Why so much in Africa, in particular? iv. Sport and Development as a business 1. CSR 2. NGOs 3. Government 4. Education 5. Nuts and Bolts or Organizational theory Session 2: Equity and Social Inclusion in Sport or “Aren’t we just finding new consumers for the sport industry?” 3. Part 3: Biology or Culture? a. The 800 meters b. Gender and development i. Equality? ii. Empowerment and transformation iii. Sexuality – why is gender an issue? iv. Religion c. Temporary Able-bodiedness – Notions of Normal i. Disability, mainstreaming and inclusivity 4. Part 4: Case Studies a. Women’s Football League in Coastal Kenya – Moving the Goalposts- i. Next steps for MTG? b. Soccer without Borders Session 3: A) The Lure of Mega-events and the road to riches…?; and B) Causality and Efficacy or “Did my effort make a difference and who cares anyway?” 5. Part 5: Mega-Events a. Value added for whom? b. Legacy? 6. Monitoring and Evaluation a. Sport, Development and Philanthropy i. Power and inequality ii. Surveillance, Accountability, Assessment, Monitoring and Evaluation 2 iii. The Data Revolution b. Tools of the endeavor Page Topics and Recommended Readings Session 1: Sport and Development ~ Past and Present or “Why do history, politics and development matter for sport?” 1. Part 1: Situating the topic – The Past: Overview, Definitions, Demographics and Examples • What is development? • Role of Sport Historically i. Nation Building ii. Civic culture, Health and Hygiene, Social Progress iii. Imperialism then and now iv. Soft power • Youth, Demographic Dividend and Sport • Sport and Politics i. Example – Apartheid • Reference and Recommended Readings: • Alegi, Peter. 2004. Laduma!: Soccer, Politics and Society in South Africa. University of Kwazulu Natal Press. • Alegi, Peter C. 2002. Playing to the Gallery? Sport, Cultural Performance, and Social Identity in South Africa, 1920s-1945. The International Journal of African Historical Studies 35, no. 1 (January 1): 17-38. • Alegi, Peter. 2010. African Soccerscapes: How a Continent Changed the World's Game. Ohio University Press.. • Baker, William J. 1987. Sport in Africa: Essays in Social History. Holmes & Meier Publishers. • Darby, P., D. P. Martinez, and P. B. Mukharji. 2008. Stanley Rous's' own goal': football politics, South Africa and the Contest for the FIFA presidency in 1974. Soccer and Society 9, no. 2: 259-272. • Darby, Paul. 2002. Africa, Football and FIFA: Politics, Colonialism and Resistance. Routledge. • Darby, Paul. 2003. Africa, the FIFA Presidency, and the Governance of World Football: 1974, 1998, and 2002. Africa Today 50, no. 1: 3-24. doi:10.1353/at.2003.0055. • Deville-Danthu, Bernadette. 1997. Le sport en noir et blanc: du sport colonial au sport africain dans les anciens territoires français d'Afrique occidentale (1920-1965). Paris: L'Harmattan. 3 • Dine, Philip. "France, Algeria and Sport: From Colonisation to Globalisation." Modern & Page Contemporary France 10, no. 4 (2002): 495-505. • Fair, L. "Kickin' It: Leisure, Politics and Football in Colonial Zanzibar, 1900s-1950s." Africa 67, no. 2 (1997): 224-51. • Goldblatt, David. 2008. The Ball is Round: A Global History of Soccer. Riverhead Trade, January 2. • James, C. L. R. Beyond a Boundary. London: Hutchinson, 1963. • King, C. R. 2009. Special Issue: Sport in the Pacific: colonial and postcolonial consequences. International Journal of the History of Sport 26, no. 16: 2311-2449. • Kirk-Greene, Anthony. 2000. Britain's Imperial Administrators, 1858-1966. Palgrave Macmillan, May 5. • Lin, Chien-Yu, and Ping-Chao Lee. "Sport as a Medium of National Resistance: Politics and Baseball in Taiwan During Japanese Colonialism, 18951945." International Journal of the History of Sport 24, no. 3 (2007): 319-37. • Majumdar, B. "Cultural Resistance and Sport: Politics, Leisure and Colonialism-Lagaan- Invoking Lost History." Sport in Society 5, no. 2 (2002): 29-44. • Mangan, J.A. 1998. The Games Ethic and Imperialism: Aspects of the Diffusion of an Ideal. 2nd ed. Routledge, February 1. • Mangan, J. A. 2001. Soccer as Moral Training: Missionary Intentions and Imperial Legacies. Soccer & Society 2, no. 2: 41. doi:10.1080/714004848. • Manzenreiter, Wolfram. "Football Diplomacy, Post-Colonialism and Japan's Quest for Normal State Status." Sport in Society 11, no. 4 (2008): 414 - 28-14 - 28. • Morris, Andrew. 2007. “Kanō Baseball and ‘Triethnic’ Identity in 1930s Taiwan.” In Berkeley: Institute of East Asian Studies. • Morris, A. D. 2010. Colonial Project, National Game: A History of Baseball in Taiwan. Vol. 6. Univ of California Pr. • Morris, Andrew. 2006. “Taiwan: Baseball, Colonialism and Nationalism.” Baseball Without Borders: The International Pastime, 65. • http://ieas.berkeley.edu/events/pdf/2007.10.05_Morris.pdf. • Stoddart, Brian. 1988. Sport, Cultural Imperialism, and Colonial Response in the British Empire. Comparative Studies in Society and History 30, no. 4 (October 1): 649-673. 2. Part 2: The Present • Contemporary Wave of Sport and Development i. 2005: Year of Sport and Development; Millennium Development Goals (MDGs), the Post-2015 Development Agenda, and Other Aspirations 1. Are good intentions enough? ii. Types of SAD iii. Why so much in Africa, in particular? iv. Sport and Development as a business 4 1. CSR Page 2. NGOs 3. Government 4. Education 5. Nuts and Bolts or Organizational theory • Reference and Recommended Readings: • Bateman, Jerram, and Tony Binns. 2014. “More than Just a Game?: Grass Roots Cricket and Development in Mumbai, India.” Progress in Development Studies 14 (2): 147–61. doi:10.1177/1464993413517788. • Burnett, C. 2010. Sport-for-development approaches in the South African context: a case study analysis. South African Journal for Research in Sport, Physical Education and Recreation 32, no. 1: 29. • Coalter, Fred. 2010. The politics of sport-for-development: Limited focus programmes and broad gauge problems? International Review for the Sociology of Sport 45, no. 3: 295 -314. doi:10.1177/1012690210366791. • Darnell, Simon C. 2012a. Sport for Development and Peace : A Critical Sociology. London; New York, NY: Bloomsbury Academic. • Darnell, Simon C. 2012b. “Olympism in Action, Olympic Hosting and the Politics of ‘Sport for Development and Peace’: Investigating the Development Discourses of Rio 2016.” Sport in Society 15 (6): 869–87. doi:10.1080/17430437.2012.708288. • Hylton, Kevin. 2013. Sports
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