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[email protected] USA: +1 (800) 227.4620 Int’l: +1 (770) 632.8382 editorial ith the U.S. unemployment rate near ten percent, treating people as commodi- ties is obviously bad for business. That few companies actually live up to the HR cliché, “our greatest asset is Wour people” is testament to the destructive obsession of performance reporting to Wall Street. UPS Founder Jim Casey believed that people who owned a stake in his company would have a greater incentive to make it successful. Not an original concept, but certainly by the time the company went public in November 1999, the management and supervisor-owned business was extremely successful. So it was no surprise that its initial public offering was oversubscribed. For the fi rst time any- body could benefi t from a business culture that hade survived and prospered despite two World Wars and the Great Depression. UPS says its move from employee to public ownership was the need for additional capital to fuel growth.