Sustainability and Branding in Retail: a Model of Chain of Effects
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Corporate Sustainability — an Investor Perspective the Mays Report 59517 1-26 9/15/03 11:09 AM Page 01
59517 cover 9/15/03 11:18 AM Page 2 Corporate Sustainability — an Investor Perspective The Mays Report 59517 1-26 9/15/03 11:09 AM Page 01 Corporate Sustainability — an Investor Perspective The Mays Report 59517 1-26 9/15/03 11:09 AM Page 02 Acknowledgements Many people assisted with the preparation of Corporate Sustainability - an Investor Perspective. In particular Erik Mather, Amanda McCluskey and Cheryl Smith at BT Financial Group, who led the research for the report and provided secretariat for a steering committee contributing further ideas and materials. This committee comprised: Tim Barker, BT Financial Group; Francis Grey, Sustainable Asset Management; Pauline Gregg, Insurance Australia Group; Glenn Mumford, ABN AMRO Morgans; and Ian Woods, AMP Henderson Global Investors. The assistance of the companies involved in the case studies is also greatly appreciated. Funding for the development of the case studies was provided by the Australian Government through the Department of the Environment and Heritage (DEH). My thanks to David Pinch and Richard Webb from DEH for their effort and support. Other financial contributors include: BT Financial Group; Insurance Australia Group; Investa Property Group; and the Securities and Derivatives Industry Association. The Securities Institute also provided assistance in hosting the launch for the report. The energy and commitment from these individuals and organisations has been invaluable. I thank them for their contribution in furthering the debate on sustainable investing. Shaun Mays © Commonwealth of Australia 2003 Information contained in this publication may be copied or reproduced for study, research, information or educational purposes, subject to inclusion of an acknowledgment of the source. -
THE IMPACT of BRAND IMAGE on CONSUMER PRE-PURCHASE DECISION- MAKING PROCESS a Qualitative Study on Sustainable Fashion Consumers
THE IMPACT OF BRAND IMAGE ON CONSUMER PRE-PURCHASE DECISION- MAKING PROCESS A Qualitative Study on Sustainable Fashion Consumers Mariam Aptsiauri & Veera Könni Department of Business Administration International Business Program Degree Project, 30 Credits, Spring 2021 Supervisor: Galina Biedenbach ABSTRACT The fashion industry’s massive ecological footprint and the throwaway culture of fast fashion have contributed to a growing global interest in sustainability and ethics in fashion consumption. Consumers have become more conscious of the environmental and social impacts of the fashion industry. Hence, marketers in the fashion industry have realised that creating a favourable brand image establishes positive consumer perceptions. The purpose of this thesis is to examine the impact of brand image on consumers' sustainable fashion consumption. Furthermore, the thesis aims to provide a deeper understanding of the consumer pre-purchase decision-making process concerning sustainable fashion. Researchers have agreed that understanding consumer pre-purchase considerations helps explain consumer decision-making since they highly influence purchasing decisions. A research gap could be identified since there is no study examining the three concepts combined; brand image, consumer pre-purchase decision-making process, and sustainable fashion. Moreover, there is a need for academic research that updates knowledge on sustainable fashion consumers. From prior research, it was recognisable that more in-depth research on different brand image dimensions is needed to understand the underlying factors affecting sustainable fashion consumption. This thesis focuses on the impact of brand image by examining the eight brand associations containing the brand's meaning for the consumers hence examining the impact of these brand associations on each pre-purchase stage. -
Corporate Branding, Emotional Attachment and Brand Loyalty: the Case of Luxury Fashion Branding
Kuwait Chapter of Arabian Journal of Business and Management Review Vol. 6, No.2, October 2016 www.arabianjbmr.com CORPORATE BRANDING, EMOTIONAL ATTACHMENT AND BRAND LOYALTY: THE CASE OF LUXURY FASHION BRANDING Syed Qammar ul Hassan PhD Scholar - Superior University, Lahore Email: [email protected] Dr. Muhammad Ilyas Assistant Professor - Business School-Superior University, Lahore Dr. Chaudhary Abdul Rehman Professor - Business School-Superior University, Lahore Abstract The purpose of this study is to investigate the impact of corporate branding on brand loyalty with the mediating effect of emotional attachment in the luxury fashion market. Cross-sectional data were collected from 132 customers who purchased luxury brands. Regression was used to test the hypotheses of the framework developed for the study and correlation matrix used to see the relationship among the variables. Finding shows that functional and symbolic benefits have significant impact on brand loyalty, whereas other variables are found not to be significant. This study offers new empirical support for the proposition that corporate branding efforts have a role, thought limited, in building customer emotional attachment and loyalty towards luxury brands. As such, findings from this study can provide managers with a guide to managing their branding strategies so that customer emotional attachment and brand loyalty can be built in the most cost- effective manner. Keywords: Brand loyalty, Corporate branding, Emotional attachment, luxury fashion branding Introduction The expenditure on luxury fashion market has great economic impact since it has its recent market value estimated at £223bn (Statista 2015). Nevertheless, there are firms which are not able to grab large amount of profit(Chevalier, 2008).As the luxury industry goes global, it poses a great brand choice among current luxury customers resulting in severe competition between firms. -
Corporate Branding Guide
LINING TECHNOLOGIES | REMEDIATION TECHNOLOGIES | DRIllING SYSTEMS | BUILDING ENVELOPE | CONTRACTING SERVICES CORPORATE BRANDING GUIDE As a global leader in diversified environmental and construction technologies, CETCO has built a reputation as the company that delivers innovation and world-class technical support to its customers. Our well-respected brand is our most valuable asset. It embodies all that we stand for, conveys the beliefs and principles upon which we operate, and serves as our introduction in any forum. CETCO CONTENTS Marketing Department ® I CETCO BRANDING GUIDE CETCO : VISION FOR TODAY’S AND 3 Why This Guide? 4 Who Are We? TOMORROW’S PROJECTS 5 Our Message 6 Brand Management ® As a global leader in diversified environmental and construction technologies, CETCO has built a reputation as the company II VISUAL IDENTITY that delivers innovation to its customers. Our well-respected brand is our most valuable asset. It embodies all that we stand for, conveys the beliefs and principles upon which we operate, and serves as our introduction in any forum. 7 Introduction 8 Value Propositions Recently, our corporate brand has been modernized and adapted to build upon and protect our reputation. As we continue to 9 The CETCO Logo communicate with a variety of audiences, from customers to shareholders, suppliers to partners, consistent application of our 11 The AMCOL Logo revitalized brand is crucial to maintaining CETCO’s image. This manual contains guidelines, rules and examples for upholding the 13 Official Colors brand throughout all aspects of CETCO’s corporate and marketing communications. 14 Typography 15 Visual Clarity The CETCO Marketing Department can provide expert and authoritative assistance on applications requiring further detail. -
Creating Sustainability Through Corporate Branding
University of Central Florida STARS Electronic Theses and Dissertations, 2004-2019 2007 Creating Sustainability Through Corporate Branding Hayley Lynn Ritz University of Central Florida Part of the Marketing Commons Find similar works at: https://stars.library.ucf.edu/etd University of Central Florida Libraries http://library.ucf.edu This Masters Thesis (Open Access) is brought to you for free and open access by STARS. It has been accepted for inclusion in Electronic Theses and Dissertations, 2004-2019 by an authorized administrator of STARS. For more information, please contact [email protected]. STARS Citation Ritz, Hayley Lynn, "Creating Sustainability Through Corporate Branding" (2007). Electronic Theses and Dissertations, 2004-2019. 3318. https://stars.library.ucf.edu/etd/3318 CREATING SUSTAINABILITY THROUGH CORPORATE BRANDING by HAYLEY LYNN RITZ B.A. University of Central Florida, 2001 A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts in the Department of English in the College of Arts and Humanities at the University of Central Florida Orlando, Florida Fall Term 2007 © 2007 Hayley Lynn Ritz ii ABSTRACT This thesis provides a thorough definition of corporate branding, including its benefits when used as a strategic marketing tool. There are many who believe that the logo of a corporation is its brand. However, the logo is only one interpretation of the brand. The brand is the corporation’s ethos. It is the fundamental character or spirit of the corporation. It is an expression of who the corporation is. It is the essence that links the corporation’s product or service with its consumer through loyalty and emotional attachments. -
Advances in Corporate Branding Edited by JOHN M.T
Advances in Corporate Branding Edited by JOHN M.T. BALMER, SHAUN M. POWELL, JOACHIM KERNSTOCK & TIM OLIVER BREXENDORF journal of brand management: advanced collections Journal of Brand Management: Advanced Collections Series Editors Tim Oliver Brexendorf Henkel Center for Consumer Goods WHU – Otto Beisheim School of Management Duesseldorf, Germany Joachim Kernstock Center of Competence for Brand Management St. Gallen, Switzerland Shaun M. Powell Faculty of Business University of Wollongong New South Wales, Australia The Journal of Brand Management (JBM) has established itself as a leading journal in the field. Published by Palgrave it encompasses contributions from both academics and practitioners and covers topics such as brand strategy, brand measurement, luxury branding, brand architecture, corporate branding and research methods to name a few. The Journal of Brand Management: Advanced Collections series provides definitive and comprehensive coverage of broad subject areas. Books in the series are ideally used on PhD programmes or by upper level students looking for rigorous academic material on a popular subject area, and for scholars and discerning practitioners, acting as ‘advanced introductions.’ Organised thematically the series covers historically popular topics along with new and burgeoning areas that the journal has been instrumental in developing, showcasing the incremental and substantial contributions that the journal has provided. Each book is guest edited by a leading figure in the field alongside the Journal Editors who will provide a new leading article that will cover the current state of research in the specific area. More information about this series at: http://www.springer.com/series/15099 Advances in Corporate Branding Edited by John M. -
Ethical Consumerism in the Cosmetics Industry: Measuring How Important Sustainability Is to the Female Consumer
Ethical Consumerism in The Cosmetics Industry: Measuring how Important Sustainability is to The Female Consumer. Using Conjoint Analysis to Measure the Utility Given to Sustainability Attributes of Cosmetic Packaging as a Function of Consumer’s Sustainability Engagement Level Bachelor Thesis 2020 University of Twente Petra Caruana Bachelor Thesis, Communication Science University of Twente, The Netherlands Department: Behavioural, Management & Social Sciences Supervisor: Thomas Van Rompay / [email protected] Email Author: [email protected] Student Number: s1930281 Date: 26 June 2020 2 Abstract Previous research on the relationship between consumer sustainability consciousness and purchasing choices in favour of sustainably packaged makeup products is mixed. This study uses online Conjoint Analysis and an environmental sustainability consciousness questionnaire to measure the extent that environmental sustainability consciousness predicts the relative importance female consumers attribute to sustainably packaged eyeshadow palettes. A fake eyeshadow product, Aurora Gold, is used to simulate a market study without alerting the participants to the true intention of measuring sustainability consciousness. The results confirm that women’s environmental sustainability consciousness does predict the utility women derive from sustainable makeup packaging and therefore women’s purchasing choice. However, this relationship is limited in that the environmental sustainability consciousness factor only explains 7.2% of the relative importance given to sustainable packaging. Further analysis on the research data shows that as the frequency of makeup use increases, the importance given to sustainable packaging in relation to the other product attributes decreases. Moreover, a high proportion of favourite makeup brands indicated do not offer sustainably packaged eyeshadow palette alternatives and post-survey interviews highlight a sense of consumer helplessness in increasing sustainable product consumption. -
Sustainability Transformations in Olympic Host Cities
Sustainability Transformations in Olympic Host Cities by Ksenia Mokrushina B.A. and M.A. in Economics National Research University – Higher School of Economics Moscow, Russia (2008) Submitted to the Department of Urban Studies and Planning in partial fulfillment of the requirements for the degree of Master in City Planning at the MASSACHUSETTS INSTITUTE OF TECHNOLOGY June 2012 2012 Ksenia Mokrushina. All Rights Reserved. The author here by grants to MIT the permission to reproduce and to distribute publicly paper and electronic copies of the thesis document in whole or in part. Author________________________________________________________________________ Department of Urban Studies and Planning May 24, 2012 Certified by____________________________________________________________________ Associate Professor JoAnn Carmin Department of Urban Studies and Planning Thesis Supervisor Accepted by____________________________________________________________________ Professor Alan Berger Chair, MCP Committee, Department of Urban Studies and Planning 2 Sustainability Transformations in Olympic Host Cities By Ksenia Mokrushina Submitted to the Department of Urban Studies and Planning on May 24, 2012 in partial fulfillment of the requirements for the degree of Master of City Planning ABSTRACT The Olympic Games represent an unparalleled fast-track urban development opportunity for Olympic host cities. Taking the premise that the transformational effect of the Olympics has a potential to drive long-term urban sustainability, this thesis examines how -
FMC 2020-Sustainability Report Resilient Ready
2020 SUSTAINABILITY REPORT from Mark Douglas, Diversity and Inclusion A MESSAGE President and Chief Executive Officer At FMC, we believe we have a role to play in creating greater fairness, equity and opportunity in our workplace, in the As the world begins to emerge from a global health crisis unlike any other in our lifetime, there communities where we operate and in is perhaps no better time to reflect on an extraordinary year that showed us the resilience of broader society. In 2020, we launched the human spirit and the capacity of individuals to work together to solve societal problems. two task forces led by FMC officers to While the global pandemic required all of us to live and work differently, I am proud of how our understand and address issues of gender and race equity within our company. As a result company rose to the challenge, from finding creative ways to engage customers and growers of their work, we developed new global policies and practices to improve workforce to maintaining operations while many employees worked remotely. Despite global supply diversity. This includes two objectives to increase the representation of women in our chain disruptions, our manufacturing sites continued to safely produce and ship products that global workforce to 50 percent and Black/African Americans in our U.S. workforce to 14 farmers desperately need to meet the world’s ever-growing demand for food, feed and fiber. percent across all job levels by 2027. As a result, we continued to perform well throughout the year and delivered strong results. -
2019 Sustainability Report Addendum
Leadership Message Message Leadership 2019 Our Business Global Our Strategy Sustainability Better Lives Better Report Smallest Footprint Smallest Doing the Right Thing Doing the 3Message from Mike Hsu 16Making Lives Better Leadership Message Message Leadership Social Impact 4Message from Lisa Morden Smallest Environmental Footprint Our Business 23 Plastics Footprint Our Business Table of 5 Forest Footprint Carbon Footprint Our Strategy Contents 6Our Strategy for the Decisive Decade Water Footprint Decisive Action for the Decisive Decade Making a Difference in Our Value Chain Better Lives Better Doing the Right Thing Creating Shared Value to Solve Global 47 Challenges Ingredients & Transparency Focusing on the Essentials Environment, Health & Safety Converting Words to Action Human Rights & Ethical Practices Smallest Footprint Smallest Our Aspirations and Goals Inclusion & Diversity Talent Development Cover Caring for the Community Our "Toilets Change Lives" program and long-time partner Water For People is impacting communities in Honduras and across Latin America by providing sustainable water, sanitation, and hygiene services. Doing the Right Thing Doing the Photo Credit: Anthony Adams, Water For People For more detailed data, metrics and disclosures, see the 2019 Sustainability Report Addendum. Living Our Values Message from Mike Hsu Message from Lisa Morden A Message from Mike Hsu Leadership Message Message Leadership Each day, Kimberly-Clark and its employees around the concerned too. That's why we will focus on the areas where Our Business world are driven to provide the best for our consumers, our we can make the biggest difference – climate, forests, water, customers and the communities where we work and live, all ingredients and plastics. -
Services Branding Strategies: Using Corporate Branding to Market Educational Institutions
View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by ResearchOnline@ND The University of Notre Dame Australia ResearchOnline@ND Business Conference Papers School of Business 7-2008 Services Branding Strategies: Using Corporate Branding to Market Educational Institutions Joo-Gim Heaney University of Notre Dame Australia, [email protected] Michael Heaney Follow this and additional works at: https://researchonline.nd.edu.au/bus_conference Part of the Business Commons This conference paper was originally published as: Heaney, J., & Heaney, M. (2008). Services Branding Strategies: Using Corporate Branding to Market Educational Institutions. Academy of World Business, Marketing and Mangement Development Conference. This conference paper is posted on ResearchOnline@ND at https://researchonline.nd.edu.au/bus_conference/1. For more information, please contact [email protected]. Academy of World Business, Marketing & Management Development Volume 3 No. 1, July 2008 Conference Proceedings SERVICES BRANDING STRATEGIES: USING CORPORATE BRANDING TO MARKET EDUCATIONAL INSTITUTIONS Joo-Gim Heaney The University of Notre Dame Australia, Sydney Michael F Heaney The Cranbrook School, Sydney ABSTRACT Corporate Branding has been suggested as an appropriate branding strategy for branding services as opposed to service product branding (Dall’Olmo Riley and de Chernatony, 2000). As corporate branding takes into account the perspectives of various stakeholders associated with the organization, this concept then becomes a crucial strategy when branding and marketing educational institutions. This paper provides an important theoretical contribution to services marketing literature by providing conceptual applications of corporate branding to educational institutions. The paper also examines how different stakeholders including staff, students, admissions officers and other related faculty and parents can be integrated to enhance the branding of education. -
A New Paradigm for Sustainable Development?
A new PArAdigm FOR SUSTAINABLE DEVELOPMENT? Summary of the deliberations of the Club de Madrid Working Group on Environmental Sustainability and Shared Societies The Club de Madrid welcomes this and the other documents of the Working Group as an important contribution to the debate on these issues, without endorsing all the views expressed in them. The Club de Madrid´s Environmental Sustainability and Shared Societies Working Group was formed to explore and advocate for a holistic approach to development that integrates social, economic and environmental dimensions to create sustainable development and Shared Societies. The Shared Societies Project is a Club de Madrid global initiative that has identified the necessity of creating a truly inclusive and response society that meets the interests of all sectors. The Shared Societies Project (SSP) has focused on bringing to leaders of international organizations and governments worldwide the need to promote the effective management of ethnic, cultural, religious and other identity differences in countries such as Kyrgyzstan and South Africa. At the global level, the UN has acknowledged the Shared Societies message and given these ideas a prominent role in the Agenda 2030. Club de Madrid A new PArAdigm for SuStAinAble develoPment? 2 INDEX Foreword: A new paradigm for sustainable development Part 1. Key Components of a new equitable and sustainable development paradigm from a Shared Societies perspective A. SHAred SoCietieS, environmentAl PROTECtion And SuStAinAble DEVELOPment b. tHe SHAred SoCietieS PerSPeCtive on vALUES, reSPonSibilitY And leAderSHiP 1. Shared values are important 2. A sense of Shared responsibility 3. Shared leadership and the political will to introduce change Part 2.