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Abstract Services, 150 Absurdly Strong Environmental Sustainability, 83 Index Abstract services, 150 Brundtland Commission, 79–80 Absurdly strong environmental Brundtland Report, 93 sustainability, 83 Bubble wrap, 89 Absurdly strong sustainability, 36 Bundling, 58 ‘Acres of wetlands’,38 Bunge, 73 Adidas, 13 Business, 3 Advertisements, 154 business-level strategy, 223–224 Advertising, 154 business-unit strategy, 223 ‘Agenda 21’,34 case, 41 Alphabet, 11 history of business management, Amazon, 231 4–6 Animal Lovers, 121–122 importance of economic Anthropocentric thinking, 102 sustainability in, 111–112 Apathetic consumers, 124 process reengineering, 5–6 Apple, 11 social responsibility of, 51–52 Artificial intelligence, 229–230 sustainability, 93–94 Audi, 25 sustainability in, 7, 9, 13–14 Autonomous systems, 229 transformation, 188 Business environment, 193 Balance Scorecards, 5–6 macro environment, 197–199 Bargaining power of buyers, 200–201 micro environment, 196–197 Bargaining power of suppliers, 200 Porter’s approach to sustainable Basic Browns, 135 industry analysis, 200–203 Behavioural greens, 133–134 sustainability and, 193–196 Behaviouristic management, 4–5 ‘Buy-one-get-one’ offer, 154 Benchmarking, 5–6 Buyback program, 41 Big Data, 6 Biocentric approaches, 102 C&A, 180 Biodegradable plastic, 88 Capacity to endure, 80–81 Biodiversity, loss of, 87 Capital, 81–82 ‘Blame it on the manager’,6 Carbon tax, 90 Blog posts, 247 Cause marketing, 22 Blogging, 140 Cause-related marketing, 22 Blue Ocean Strategy, 6 Celebrity influencers, 245 BMW, 13, 49 Centralisation, 4 Bottom-up approach, 97 Chevrolet, 49 Brand equity, 165 Chevy, 49 Branding, 163–164 chlorofluorocarbons emissions Brands, 245 (CFCs emissions), 87–88 254 Index Co-integration of sustainability into Corporate reputation, marketing practices, 64–67 167–168 process of integration, 65–67 Corporate social marketing, 22 Co-opetiton, 201–202 Corporate social responsibility (CSR), Coca-Cola, 73, 124 6–7, 9–10, 40, 94 Coercive drivers, 9 Corporate stakeholders of Communication, 68 sustainability, 96–99 Community engagement, 98–99 Corporate strategy, 9–10 Community relations, 51–52 Corporate sustainability (CS), 40, Community volunteering, 22 93–94 Competitive advantages of and responsibility, 94 sustainability marketing, Corporate-level strategy, 222–223 203–204 Costco, 220–221 Competitive rivalry, 201–202 Cost focus, 220–221 Competitors, 197 Cost leadership, 220–221 Consequentialist approaches, 101 Cost savings, 203–204 Consumer engagement, 98 Critical management, 6 Consumer-oriented marketing, 69 Cultivated natural capital, 82 ‘Consumer’s interest, 120–121 Customer acquisition, 139–144 Consumerism, 51 strategies, 139, 141–143 Consumers, 147 Customer acquisition cost (CAC), Content marketing, 140 141–142 Conventional marketing practices. See minimizing, 142 also Database marketing, 17 Customer analysis, 212–213 capture value from customers, Customer attrition or turnover, 143 26–27 Customer churn, 143–144 eras, 19 Customer cost, 71 evolution of marketing, 20–25 Customer equity, 27 history, 18–20 Customer lifetime value (CLV), 26 Core, Co-operative, Credible, Customer relationship management Consumer Benefits, (CRM), 26 Commitment, Customer solution, Customer cost, Conversational, Convenience, and Consistency, Continuity Communication (8 Cs), 127–128 (4Cs), 54 Corn-starch, 88–89 Customer(s), 196 Corporate communication, 167 customer value marketing, 69 Corporate decision-makers, 10–11 customer-driven marketing Corporate identity, 166 strategy, 25–26 Corporate image, 166–167 relations, 26 Corporate implementation of retention, 143–144 sustainability, 217–218 satisfying customers and Corporate philanthropy, 22 promoters, 144 Index 255 Database marketing Ecological innovations in marketing, benefits, 242 52–53 challenges, 243 Ecological marketing, 22–23 and sustainability, 242–243 Ecological objectives, 69–70 Daysmarket segmentation, 120 Ecological sustainability, 6–7 Decision-makers, 211–212 Ecologically Concerned Dedicated consumers, 123 Consumer, 22–23 Degree of compromise, 137 Ecology, 112–113 Degree of confidence, 137 merging economics with Dell, 201–202 ecology, 113 Deloitte, 98–99 Economic environment, 198 Democracy, 103 Economic measures, 39 Demographic environment, 199 Economic objectives, 70 Demographic factors, 120 Economic pillar, 109 Deontological approaches, 102 Economic regeneration, 110 Desertification, 86–87 Economic sustainability, 97, 108 DHL, 234–235 e-commerce and, 232 Die Hard Greens, 121 importance of economic Differentiation, 221 sustainability in focus, 220–221 business, 111–112 strategy, 221 and sustainable regeneration, Digitalization-sustainability 109–110 convergence, 229–230 Economy, 112–113 Direct mail advertising, 154 merging economics with Disney, 17 ecology, 113 Diversity, 103 Eight Cs of sustainability branding, Division of labour, 4 127–128 ‘Doing good’,8 Email marketing, 140–141 ‘Doing well’,8 Employee engagement, 98–99 Door-to-door marketing, 19–20 Employees, attracting and Dow Chemical, 75 retaining, 204 Dusty Knuckle Pizza Company, 124 Enterprise integration, 9–10 Environmental, social, and governance E-books, 140 metrics (ESG metrics), 8 E-commerce Environmental affect, 120 and economic sustainability, 232 Environmental ethics, 101 and environmental sustainability, Environmental measures, 39 231–232 Environmental orientation, 80 and social sustainability, 232 Environmental scanning, 193 and sustainability, 230–232 Environmental sustainability. Early adopters, 122 See also Social Eco-centrism approaches, 102 sustainability, 80–81 Eco-influencers, 244 degrees of, 82–84 Eco-labels, 151 issues, 86, 88, 90 256 Index Environmental sustainability, 97 Governance, 103 e-commerce and, 231–232 Governance pillar. See Economic pillar Environmentalism, 80 Green brands, 164 Equity, 103 Green consumers, 120–121, 133–135 Ethical issues in sustainability Green economics, 41 marketing, 99–103 Green hype, 155 Ethics, 99 Green marketing, 23 Explicit knowledge, 183 Green materials, 89 Exposure to new markets, 204 Green products, 98 External business environment, Greenback Greens, 121 195–196 Greenbacks, 134 ExxonKnew, 67 Greener marketing, 23 ExxonMobil, 67 Greenhouse gases (GHGs), 79–80 Eye tracking, 249 Greenwashing, 67–68, 155 Gross domestic product (GDP), 111 Facial coding, 249 Grousers, 134–135 Fair Trade Coffee, 57 Growth share matrix (BCG), 5 Fair trade strategy, 153 Guest posting, 247 Ferrari, 49 Guides, 140 Fifth Ministerial Conference on Environment and H&M, 123, 235, 244–245 Development (MCED), 41 Health Fanatics, 121–122 Financial capability, 194 Heart rate, 249 Firms, 42–43, 51–52, 96, 154, 177–178, Heinz, 65 184, 193, 199 Henkel, 127 Fish farming, 85 ‘Higher order’ learning, 185 Focus, 221–222 Honda, 49 Food waste, 87 HP, 201–202 Ford, 49 Human capital, 81–82 Free products, 247 Human Resource movement Functional organisations, 4–5 (HR movement), 4–5 Functional resources and capabilities Humanistic management, 4–5 with sustainability, 206–207 Functional strategy, 224 IKEA, 38, 215 Impact Travel Alliance, 245 Galvanic skin response, 249 Income, 112–113 General Motors, 11 Indiana Business Research Center’s Generation Z, 67 Innovation Index, 38 Generic lists, instantiation of, 97 Individual sustainability, 97 Giordano, 18 Influencer marketing. See also Globalization, 44–45 Database marketing GLS, 234–235 benefits of, 246 ‘Going on faith’, 219 strategies, 246–247 Gold mining industry, 72 and sustainability, 244–247 Index 257 Information and communication Marketing. See also Sustainability technology (ICT), marketing, 35, 63, 169, 178 232 capability, 195 Information management, 187 customer-driven marketing strategy, Innovation, 186–187 25–26 Innovative marketing, 69 high customer value, 26 Intellectual assets, 188 intermediary, 196–197 Intentional pricing, 68 management, 17 Internal business environment, 195 marketplace and customers, 25 Internet of things, 229 mix, 70–72 mix, 148–158 Kansai Nerolac, 53–54 opportunities, 67–68 Key performance indicators profitable customer relations and (KPIs), 10 delight customers, 26 Knowledge economy, 184 segmentation, 120–121 Knowledge management (KM), social criticisms of, 53–54 183–188 social sustainability in, 95–96 practices, 183–184 socio-ecological innovation in, and sustainable development, 52–53 186–188 strategy, 54 Knowledge-based system, 187–188 Maximum sustained yield (MSY), Kurzemes Piens, 7 83–84 McDonald, 17 Laissez-Faire Greens, 121 Meadowcroft, 44–45 LARQ, 234 Mega influencers, 245 Leadership, 204 Metrics to assess initiatives, 42 Lean manufacturing, 5–6 Micro business environment, 196–197 Learning organization, 188 Micro-influencers, 245 Lenovo, 201–202 Millennium Development Goals Lifestyles of Health and Sustainability (MDGs), 34 consumers (LOHAS Minimalist influencers, 245–246 consumers), 10 Modern marketing, 20 Long-term collaborations with Monadnock, 202 influencers, 246–247 Monetarism, 5–6 Lush, 143 Motive alliances, 58 Multi-sustainability brands, 128 Macro business environment, 197–199 Naive consumers, 124 Man-made capital, 81–82 Nano influencers, 245 Market drivers, 9 National Research Council (NRC), 35 Market segmentation, 120 Natural capital, 81–82 Market transformation, Natural environment, 51 10–11 Negative labels, 151 Marketers, 17, 20, 89, 147, 169 Nestle, 13 258 Index Neurological tools and sustainability, Planet passionates, 120–122 248–249 Point of sale, 155 Neuromarketing and sustainability, Political, economic, social, 247–249 technological, legal and New Right, 5–6 environmental analysis New sustainability brands, 128 (PESTLE analysis), 213–214 Nike, 13, 17,
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