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Guggenheim Annual Report 2017

Introduction 4 Art Program 6 Acquisitions 26 Education and Interpretation 28 Visitors 40 Individual Members 41 Corporate Members 43 Press 46 Store/Bookstore 49 Publications 50 Management Model 52 Economic Impact 53 20th Anniversary 54 Prizes and Awards 59 VIPs 60 Foundation 63

CONTENTS 4 5

Art and Space; or the works of Pierre Huyghe, Ken Jacobs and Amie Siegel, which occupied the Film & Video space. In this year’s assessment, three of these exhibitions appear in The Art Newspaper’s rankings as being among the five most visited in the Contemporary Art category, and four appear among the top twenty art shows in the world.

This year has also seen the rollout of the initiatives conveyed by the Strategic Plan 2015–2017, some of which were directed at establishing ties with the Museum’s close surroundings and strengthening its ties with society. Doing so included the launching of Community, a community of art and culture lovers and a new space that the Museum is opening up to the world, encompassing both Corporate and Individual Member Programs, as well as our Followers. This solid corporate and social support reinforces the Museum’s involvement with citizens, and through the new Followers, significantly extends its scope of influence. Moreover, Community’s numbers at the end of the year surpassed 27,000 people.

With respect to its 20th Anniversary, the artistic component of the celebration defined initiatives such as Eginberri, which was a presentation of young Basque artists in the Museum’s exhibition galleries, or the Conservation Plan, through which the technological components of fourteen works in the Collection were updated or replaced. Among the programs directed at local cultural agents, one worthy of note is TopARTE, in which the Museum offered its spaces to local institutions for programs in different disciplines, such as cinema, theater, dance, music, and other artistic expressions, thus combining these with the offering of activities that the Museum organizes throughout the year. With respect to the more social component of the celebration alongside members of the community, Reflections was a spectacular event that converted the building’s titanium surface into a canvas for the projection of moving images that we were able to share with more than 300,000 people.

In 2017, the Museum received multiple prizes that are mentioned later on in this report, such as the European Cultural Brand 2017. Nonetheless, two of these awards have a singular importance: its third consecutive mention as the “Most transparent museum in ” by Fundación Compromiso y Transparencia, and as a special touch on top of this eminently special year, its appointment as Ambassador of the City of Bilbao “due to being a cultural and economic icon of the transformation and future of Bilbao in the entire world,” an award granted by the City Council of Bilbao, and which is particularly meaningful for The past 2017 was a very special year for the Guggenheim Museum Bilbao, not only because it reached record numbers, an institution that was created, among other goals, precisely to project a new image of the city and the region to the world. but also because we celebrated our 20th Anniversary. It was a chance to look back and take stock of everything that we have achieved over these past twenty years, as well as to celebrate having made it to this point with a prominent international Now is the time to look to the future with the conviction that the Museum will maintain, over the coming decades, its role position and results that few people could have imagined at the end of the 1990s, when the Museum was founded, dazzling as a model cultural and artistic institution. We hope that the following generations continue to enjoy our offering and to both locals and foreigners. It is also a time for contemplating the future with renewed strength and the desire to continue consider the Guggenheim Museum Bilbao a broadly-encompassing celebration of art and culture along a pathway of innovation and progress. Juan Ignacio Vidarte 2017 was the best year in the Museum’s history in terms of its audience, with 1,322,611 visitors, who were drawn by their Director General interest in our Art Program carefully-designed to seduce an international public. Bill Viola: A Retrospective was viewed by Guggenheim Museum Bilbao 710,995 people, with an average daily number of visits that has only been surpassed by the historic 1998 exhibition China: 5,000 Years. The other half a million people also enjoyed Paris, Fin de Siècle: Signac, Redon, Toulouse-Lautrec, and Their Contemporaries and Georg Baselitz. The Heroes. Other important shows, in terms of the number of visitors, included the extraordinary selection of , which won the Global Fine Arts Award in 2018; the work of Fiber artist ; a compendium of works by Pello Irazu; ’s recent portrait productions; the relationship between INTRODUCTION 6 7

top: , The Land of the Two Rivers (Zweistromland), 1995. Emulsion, acrylic, lead, salt through electrolysis and zinc plates-condenser, on canvas, and The Renowned Orders of the Night (Die berühmten Orden der Nacht), 1997. Acrylic and emulsion on canvas. Guggenheim Bilbao Museoa. below: View of gallery 303 with works by Robert Rauschenberg, , and Andy Warhol. opp. page, top: Robert Motherwell, Phoenician Red Studio, 1977. Acrylic and charcoal on canvas. Guggenheim Bilbao Museoa. opp. page, bottom: Gallery 304 with works by , Willem de Kooning, , Robert Motherwell, , and Antoni Tàpies.,

THE FOUNDATIONS OF TODAY’S ART

Masterpieces from the Guggenheim Museum Bilbao Collection Opened on November 27, 2015 Galleries 302, 303, and 304 curated by Lucía Agirre no. of works: 19 ongoing ART PROGRAM 8 art program 9

Vista de una de las salas de la exposición dedicada a Jean-Michel Basquiat; a la izquierda, El ring (The Ring, 1981)

Paul Signac, Saint-Tropez, Fontaine des Lices, 1895. Oil on canvas. Private collection

THE FOUNDATIONS OF TODAY’S ART opp. page, top: View of gallery 305 with the following works: Claude Monet, Water Water Lilies (Nymphéas), 1914. Oil on canvas. Private collection; Théo van Rysselberghe, Kalf’s Mill in Knokke (Windmill in Paris, Fin de Siècle: Signac, Redon, Toulouse-Lautrec, Flanders) (Le Moulin du Kalf à Knokke ou Moulin en Flandre), 1894. Oil on and Their Contemporaries canvas. Private collection; and Théo van Rysselberghe, Canal in Flanders, May 12–September 17, 2017 Gloomy Weather (Le canal en Flandre par temps triste), 1894. Oil on Galleries 305, 306, and 307 canvas. Private collection. opp. page, bottom left: Panoramic view of gallery 306. opp. page, bottom center: Henri de Toulouse-Lautrec, Jane curated by: Vivien Greene Avril, 1899. Color lithograph. Private collection. opp. page, bottom right: no. of works: 125 Paul Signac, Sunday in Paris (Le dimanche parisien), 1887. Lithograph. no. of visitors: 569,673 Private collection 10 art program 11

Different views of galleries 305, 306, and 307, with works by Anni Albers.opp . page, bottom right: One of the necklaces designed by the artist with unusual materials, in this case a metal chain, a drainpipe filter, and clips. The Josef and Anni Albers Foundation, Bethany, Connecticut

THE FOUNDATIONS OF TODAY’S ART

Anni Albers: Touching Vision October 6, 2017–January 14, 2018 Galleries 305, 306, and 307 curated by Manuel Cirauqui no. of works: 70 no. of visitors [as of December 31, 2017]: 358,501 12 art program 13

Works by Clyfford Still: PH-1123, 1954. Oil on canvas; PH-150, 1959. Oil on canvas; PH-1140, 1957. Oil on canvas. All property of the Clyfford Still Museum, Denver. Donation from the Clyfford E. Still Estate to the County and City Council of Denver.

TEMPORARY EXHIBITION opp. page, top: Works by Mark Rothko; from left to right: No. 1 (White and Red), 1962. Oil on canvas, 259.1 x 228.6 cm. , Toronto. Donation from the Abstract Expressionism Women’s Committee Fund, 1962; Yellow Band, 1956. Oil on canvas, 218.8 x 201.9 cm. February 3–June 4, 2017 Sheldon Museum of Art, University of Nebraska–Lincoln. Sheldon Art Association, Second floor galleries Thomas C. Woods Memorial, N-130. 1961; Untitled, 1952–53. Oil on canvas, 299.5 x 442.5 cm. Guggenheim Bilbao Museoa; No. 4 (Untitled), 1953. Oil on canvas, 268.4 curated by David Anfam, Edith Devaney, x 128.9 cm. Whitney Museum of American Art, New York. Donation of The Mark and Lucía Agirre Rothko Foundation, Inc., 85.43.2. Untitled, 1960. Mixed media on canvas, 236.2 x 206.4 no. of works: 130 cm. Loan from the Toledo Museum of Art. Acquired with funds from the Libbey Endowment, Donation of Edward Drummond Libbey, 1970.55. below: Lee Krasner, no. of visitors: 356,641 The Eye is the First Circle, 1960. Oil on canvas, 235.5 x 483.3 cm. Private collection, courtesy of the Robert Miller Gallery, New York; David Smith, The Hero, 1951–52. Organized by the Royal Academy of Arts, London, in Forged and soldered steel with red lead paint, 187.2 x 64.8 x 29.8 cm. Brooklyn Museum, collaboration with the Guggenheim Museum Bilbao New York. Dick S. Ramsay Fund, 57.185; and Robert Motherwell, Elegy to the Spanish Republic No. 126, 1965–75. Acrylic on canvas, 197.5 x 508.6 cm. The University of Iowa Sponsored by Museum of Art. 14 art program 15

TEMPORARY EXHIBITION

Bill Viola: A Retrospective Sponsored by June 30–November 9, 2017 Second floor galleries

curated by Lucía Agirre opposite: Bill Viola, Fire Woman, 2005. Projection of high-definition color video, four sound channels with bass speakers, 11 min., 12 sec. Performer: Robin no. of works: 26 Bonaccorsi. above: Bill Viola, Inverted Birth, 2014. Video and sound installation. Projection of high-definition color video on a screen installed vertically fastened no. of visitors: 710,995 to the floor, 8 min., 22 sec. Performer: Norman Scott 16 art program 17

top: Damián Ortega, Cosmic Thing, 2002. 1989 Volkswagen beetle, cables, interwoven bars, and Plexiglas. Courtesy of the artist and kurimanzutto, Mexico City. MOCA Collection, Los Angeles, acquired with funds from Eugenio López and the Jumex Fund for Contemporary Latin American Art. opposite page, top: View of gallery 205 with works by Eduardo Chillida; opposite page, bottom left: View of gallery 206 with the following works: Mary Corse. Light Painting, 1971. Glass microspheres in acrylic on canvas, Solomon R. Guggenheim Museum, New York, Gift of The Theodoron TEMPORARY EXHIBITION Foundation, 1971. 71.1948; Susana Solano, Empty Hills no. 13, 1985. Curved and welded iron plate, Stedelijk Museum, Amsterdam; Prudencio Irazabal, Untitled #767, 1996. Art and Space Acrylic on cloth on wooden panels, Guggenheim Bilbao Museoa; and Isa Genzken, December 5, 2017 – April 15, 2018 Second Look (Blick), 1987. Metallic structure, 13 concrete pieces, one of them with a mirror, floor galleries Collection FRAC Grand Large-Hauts-de-France, Dunkerque. opposite page, bottom right: View of gallery 208 with works by Bruce Nauman, Matt Mullican, Robert curated by Manuel Cirauqui Motherwell, and Peter Halley, Isolation Confirmed (PHP 8907), 1989. Acrylic, Day-Glo no. of works: 106 and Roll-a-Texon canvas, Fundación Aldo Rubino, Museo de Arte Contemporáneo de no. of visitors [as of December 31, 2017]: 78,692 Buenos Aires 18 art program 19

Pello Irazu, The Good Teacher (on the table being itself a piece of wood) [El Buen Maestro (sobre la mesa siendo un trozo de madera)], 1993. Plywood, silkscreen, and vinyl paint, Museum Moderner Kunst Stiftung Ludwig Viena; The Bride (you will be whatever you want) [La novia (serás lo que desees ser)], 1993. Plywood, silkscreen, and vinyl paint, Museum Moderner Kunst Stiftung Ludwig Viena; White St., 1992. Photograph. Collection dof the artist; After Pris, 1997. Medium-density board, paint, electrical materials, Museum Moderner Kunst Stiftung Ludwig Viena

VIEWS OF CONTEMPORARY ART

Pello Irazu. Panorama March 10–June 25, 2017 Gallery 105 opposite, top: Life Forms 304, 2003. Iron, plywood, wood, adhesive tape and wall paint. Guggenheim Bilbao Museoa. curated by Lucía Agirre left: Annunciation, 2014. Paint and UV printing on Plexiglas. no. of works: 106 Courtesy the artist and Yancey Richardson Gallery. no. of visitors: 364,475 bottom: Views of the installation 20 art program 21

Gallery 105 during the presentation of the exhibition Georg Baselitz. The Heroes

VIEWS OF CONTEMPORARY ART

Georg Baselitz. The Heroes July 14–October 22, 2017 Gallery 105 curated by Eva Mongi-Vollmer and Petra Joos no. of works: 68 no. of visitors: 534,221 22 art program 23

VIEWS OF CONTEMPORARY ART

David Hockney: 82 Portraits and 1 Still-life November 10, 2017–February 25, 2018 Gallery 105 curated by Edith Devaney no. of works: 83

no. of visitors [as of December 31, 2017]: 125,262 top: Panoramic view of David Hockney’s 82 Portraits and 1 Still-life installed in gallery 105 of the Museum. opposite: Organized by the Royal Academy of the Arts, London, in collaboration with the David Hockney in his studio in Los Angeles on March 1, 2016. Guggenheim Museum Bilbao Photograph by Jean-Pierre Gonçalves de Lima 24 art program 25

FRAGMENTS OF CONTEMPORARY ART

FILM & VIDEO Gallery 103 no. of works: 3 curated by Manuel Cirauqui

Pierre Huyghe: (Untitled) Human Mask March 30–July 16, 2017 no. of visitors: 406,435

Ken Jacobs: The Guests July 27–November 12, 2017 no. of visitors: 597,702

Amie Siegel: Winter November 23, 2017–March 11, 2018 no. of visitors: 98,426 [as of December 31, 2017]

LEARNING THROUGH ART

June 13–September 17, 2017 artists: Naia del Castillo, Iñaki Gracenea, Maider López, Manu Muniategiandikoetxea, Jorge Rubio, and Ixone Sádaba participating schools: Primary Schools Abetxuko Moments of the screening of the three works presented in the Ikastola, Vitoria-Gasteiz; Larrea, ; Film & Video gallery during 2017. Soloarte, ; Tomás Camacho; Bilbao; and top: Pierre Huyghe, (Untitled) Human Mask, 2014 (still). Mendiola and Altza, Donostia/San Sebastián Color film, stereo sound, format 2:66, 19 min. Courtesy the artist, Hauser & Wirth, London, and Anna Lena Films, Paris. no. of visitors: 453.789 center: Ken Jacobs, The Guests, 2013 (still). 3-D film in black and white and in color, with sound, 74 min. Courtesy the artist. bottom: Amie Siegel, Winter, 2013. 16mm film transferred to HD video, 33 min., color, sound, performance, and objects. Solomon R. Guggenheim Museum, New York. Purchased with funds from the Young Collectors Council, 2015 Sponsored by 26 27

opposite, left: Arno Pair, 2010. Pair of curved white marble benches; opposite, right, top: Survival Series: Let your hand wander..., 1989. Indian red granite bench. opposite, right, bottom: Living Series: It can be startling to see someone’s breath..., 1989. White Bethel granite bench. Gift of the artist

right: Ernesto Neto, White Bubble, 2013/17. Polyamide, tubes, and crystal beads. Gift of the artist

Jenny Holzer is one of the best-known conceptual artists in the USA, using words as a means of artistic expression. The Ernesto Neto is one of the most important creators in Brazil and is internationally renowned for his organic , aphorisms that she uses in her simple and direct language are obvious truths, phrases taken from the street on subjects at times with colossal scales, created from a semitransparent fabric of elastic polyamide, and at times filled with different related to war, politics, death, or violence. By taking her work from the street to the museum space, Holzer is addressing a materials. Over more than twenty-five years, Neto has established an immense repertoire of work, from delicate drawings to completely different audience, which allows reflections to emerge around the tenuous boundary between the private and large-scale installations created to be crossed, lived in, felt, and even smelled, with the intention of making spectators interact public. In the year of its 20th Anniversary, the American artist donated three works to the Collection of the Guggenheim with them, experiencing them with their own body and senses, without losing sight of the fact that these installations are Museum Bilbao. simultaneously fragile and delicate—just like the human body.

Written with short, carefully-formulated phrases, the Survival Series contains written messages with a certain tone of The work that Neto donated to the Museum is entitled White Bubble and is based on one of the elements that made up urgency, talking about or questioning the way that people respond to their own political, social, physical, or psychological Hyper-horizon of Events (Hiperhorizonte de eventos), one of the pieces included in the 2014 exhibition that the Museum environment. The Living Series presents observations, instructions, and warnings formulated in the calmest way possible, dedicated to him, in which the artist created a specific reconfiguration to adapt to the iconic spaces of the building designed with a journalistic style that describes everyday life. Their contents address the way that individuals and their bodies relate by . Neto transforms the experience of art, which is traditionally visual, into a multisensory moment that directs to the landscape; to other people; or to norms, expectations, desires, or fears. Arno Pair is an extraordinary complement of our attention to sensations in their pure state as we walk through and inspect the surfaces of the universe created by its her work in the Permanent Collection Installation for Bilbao, 1997/2017. The statements made in this work in Basque, Spanish, author. In this way, he seeks to merge works and spectators into one, and for the latter to experience how these intimate and English are a variant of Arno, a text originally written for a project to collect funds for AIDS research, and which was encounters transform us, perhaps into something greater than ourselves. Upon starting to walk through the space occupied later adapted for a projection set up in an exterior space in Florence. In Arno Pair, these statements continue to be relevant, by the work, visitors will feel how the transparent structure will change along with the weight of their body, and the marks that this time exclusively engraved in Basque. Although AIDS provides an immediate and tragic context, the words written in the they leave behind will progressively transform through the imprint of the bodies that will arrive afterwards. In this way, White stone evoke universal themes such as intimacy, death, and loss. Bubble is an important exploration and reflection on the limits of the human body ACQUISITIONS 28 29

Educational and cultural activities Participative educational programs designed for a wide variety of audiences, including innovative initiatives such as Baby Art, Learning Through Art, and Books Alive!, as well as a diverse array of complementary activities with a cross-disciplinary, thematic focus: Let’s go to the movies!, lectures, workshops and conferences, among others, generally related to performing arts. The Museum also organized activities of a marked social nature, such as those mentioned in the introduction to this section.

Participants 2017 Programs

Schoolchildren 31,751 7

Educators 3,040 3

Families 7,610 10

Social programs and accessibility 2,795 8

Individual Members and general public 88,310* 8

* TopARTE had 17,450 participants Image of the DIDAKTIKA project around the exhibition Art and Space

Following the conclusions of the strategic reflection process carried out in this context, in 2016–2017 the offering, duration, The Museum continued to offer a broad and varied range of educational programs, activities, and tools for different dynamics, and organizational structure of activities for schools and families were redesigned to reflect new trends and current groups and publics (including educators, children, families, youth, Museum Members, or socially-disadvantaged groups) requirements of the educational community. These new guidelines will be maintained during the 2017–2018 school year. with a strong informative and social-driven focus, and emphasizing aspects such as participation, collaboration, reflection, commitment, and social and environmental responsibility. didaktika Projects as innovative as Baby Art, Learning Through Art, or Books Alive! and a dynamic programming of complementary This unique initiative, unmatched by any other contemporary art museum, is designed to help visitors plan and prepare their activities with a multidisciplinary and thematic focus, such as meetings with artists, workshops, and conferences, as well as time at the Museum and view the Art Program from multiple, enriching perspectives. This is set up in special areas separate other initiatives, made up a large part of the Museum’s educational activities. from the galleries and in Zero Espazioa, the Museum’s visitor orientation room. In 2017, programs with a marked social nature were continued, such as Heal and Create at the hospitals in Cruces and Basurto, the volunteer program, visits for the elderly and groups at a risk of social exclusion, and visits for people with handicaps Users 2017 and/or special needs. The workshop programs at the educational therapy day center for children and teenagers with serious psychiatric illnesses continued, and this program was expanded to include the integrated mental health care Zero Espazioa 32,894 community of Asociación Hogar Izarra.

Likewise, TopARTE, set in motion as a part of the celebration of the Museum’s 20th Anniversary, and which opened up Didactic Spaces 1,012,212 Museum spaces for cultural agents and entities in the Basque Country, resulted in a vast program of activities in multiple disciplines such as music, cinema, video, dance, performance, theater, or gastronomy. Because of its success, a second edition of TopARTE will be held in 2018. EDUCATION & INTERPRETATION 30 education and interpretation 31

Training Programs Other Resources International training initiatives and activities include artist residencies and Basque student scholarship programs at the Different tools, devices, materials, and information are available to help visitors tour the Museum on their own and enhance their Solomon R. Guggenheim Museum in New York, as per the renewed Management Agreement, as well as training for understanding and enjoyment of the works on display and the architecture of the building. recipients of the Hilla Rebay Fellowship.

Visitors 2017

Beneficiaries 2017 Guggenheim Bilbao guide 406,680

Basque Artist Residencies 2 Audioguides 629,670

Basque Students Program 4 Express Tours 4,300

Hilla Rebay Fellowship 1 Childrens’ area The Matter of Time 250

Online Resources The Museum offers online educational activities and materials for educators, families, and the general public, such as educators’ guides, a virtual tour for children, and the didactic section from the web Did You Know...? These aids allow visitors to learn and teach activities related to the Art Program in the classroom and at home, beyond the Museum.

Users 2017

Educators’ Guides & iTunes U 52,523

Learning Through Art search tool 11,903

Virtual tour for children 9,976

Did You Know? 11,903 32 education and interpretation 33

Highlights • May 20, 21, 27 and 28 and October 21, 22, 28 and 29: Workshops for children of Museum Members about ’s work Puppy. • January 1–8: Christmas family fun (scavenger hunt and workshops). • May 27 and June 3: Screenings on the origins of cinema accompanied • January 5, February 18, March 19, May 18, August 25: Reactivation of by live DJ music in connection with the exhibition Paris, Fin de Siècle, ’s work Wish Tree for Bilbao. produced with Vinyl Lovers. • Saturdays during the school year: Introduction to architecture and • June 1: Roundtable entitled The Poster as an Artistic Expression and artistic creativity workshops for children. Advertising Tool as a part of the El Sol Festival, with the participation of • February 7 and 9, March 14 and 16, May 16 and 18, October 10 and film director Benito Zambrano, illustrator Gabriel Moreno, art director 11, November 7 and 9, December 12 and 14: Orientation sessions for Aitor Aretxabaleta, and Marta Arzak, Museum’s Associate Director of primary and secondary school teachers on the exhibitions Abstract Education and Interpretation (moderator). Expressionism, Abstract Expressionism; Pello Irazu; Paris, Fin de Siècle; • June 13–September 17: Exhibition of the 20th edition of Learning Bill Viola; Anni Albers; David Hockney; and Art and Space. Through Art, with the participation of artists Naia del Castillo, Iñaki • February 14 and 16, March 21 and 23, May 16 and 18, July 11 and 14, Gracenea, Maider López, Manu Muniategiandikoetxea, Jorge October 17 and 19, November 14 and 16, December 19 and 21: Free Rubio, and Ixone Sábada and participating public primary schools access for educators and professors of the Faculty of Fine Arts of the AbetxukoIkastola from Vitoria-Gasteiz, Larrea from Barakaldo, UPV/EHU at the above-mentioned exhibitions. Soloarte from Basauri, Tomás Camacho from Bilbao, and Mendiola • February 15 and 22, March 22 and 29, May 24 and 31, September and Altza from Donostia/San Sebastián. This edition is noteworthy 20 and 27, October 4 and 11, November 18 and 22, December 13 due to the incorporation of concerted centers, thus expanding the and 20: Shared Reflections Program, with the Curatorial Vision and variety of participating schools. Key Concepts tours complementary to the exhibitions Abstract • June 17: Presentation of V.I.C.T.O.R., a live project by electronic Expressionism; Pello Irazu; Paris, Fin de Siècle; Bill Viola; Georg Baselitz; musician Golden Bug and the -based visual arts Desilence David Hockney; and Art and Space. Studio as a part of the Gau Zuria/White Night program of activities • February 22, March 29, April 26, May 31, October 25, November 29: organized by the Fundación Bilbao 700. Let’s Go to the Movies!, in collaboration with the British Council. • June 26–July 21: Multidisciplinary summer workshops for Members’ • March 18, 19, 25, and 26 and November 18, 19, 25 and 26: Workshops children and expansion of school visits during the summer period. for children of Museum Members about ’s work • June 30: Live broadcasting of the opera Madama Butterfly on the Maman. occasion of the 200th anniversary of Teatro Real, , and the • May 4: Lecture On, Around, and Beyond Jackson Pollock’s ‘Mural’ given 20th Anniversary of the Guggenheim Museum Bilbao. by David Anfam, co-curator of the exhibition Abstract Expressionism. • July 6: Screening of I Do Not Know What It Is I Am Like, the first • May 10: Talk on Paris, Fin de Siècle with exhibition curator Vivien feature-length video by artist Bill Viola, presented by Lucía Agirre, Greene and Cornelia Homburg, Curator of the Washington University Curator of the Guggenheim Museum Bilbao and of the show Bill Gallery of Art. Viola: A Retrospective. • May 16, 23 and 30; June 8, 13, and 20: Discover Fin-de-Siècle French • July 10–14: Creative workshops and activities in English as a part of A Melodies, organized in collaboration with the Sociedad Filarmónica de Summer Filled with Art: Summer School Courses for Teens directed at Bilbao. youth ages 14 and 18. • May 17 and 18: Course on Abstract Expressionism taught by María • July 26 and 27: Contemporary dance performance by the Caleb Dolores Jiménez Blanco, professor of art history at the Universidad Teicher & Company, presented as a part of the 33rd season of Works & Complutense de Madrid. Process at the Guggenheim. 34 education and interpretation 35

• July 28: Performance and talk by artist Ken Jacobs to present his work • November 10 and 11: Video Creation Workshop taught by Travis Flint The Guests in the Film & Video gallery. directed at teenagers. • September 23: Collaboration on the initiative Bilbao Open House with • November 16: Culinary discussion around Anni Albers consisting of special visits to the Museum and to Puppy. a visit to the exhibition alongside Nicholas Fox Weber, followed by a • September 29: Screening of the documentary Transit Times [Tiempos dinner at Nerua Guggenheim Bilbao, designed by Chef Josean Alija de tránsito] as a part of the exhibition on Bill Viola followed by a talk and inspired by the works and creative process of this artist. with its director, Isabel María. • November 23: Talk by artist Amie Siegel on her creative process and • October 4: Talk on the life and work of Anni Albers given by Nicholas the work Winter in the Film & Video gallery with Manuel Cirauqui, Fox Weber, Director of the Josef and Anni Albers Foundation. Curator of the Guggenheim Museum Bilbao. • October 10: Gathering entitled The Astronaut Profession Today: • November 25: Concert Shoah for Solo Violin and Sacred Temple, a Space Science with Pedro Duque, organized in collaboration with work written by Jorge Grundman and performed by Vicente Cueva to the European Space Agency as a part of the 20th Anniversary and commemorate Holocaust Day. intended for Science high school students in Bilbao. • November 25: Visit with commentary and Experimentation with • October 15: International drawing encounter Drawing the Textiles Workshop taught by artist Teresa Lanceta to complement the Guggenheim, organized as a part of the 20th Anniversary, held at the exhibition Anni Albers: Touching Vision. three Guggenheim : Bilbao, New York, and Venice. • December 2: Taks with artists in the exhibition Art and Space Marcius • October 17: Conversation between artist Jenny Holzer and Petra Joos, Galán, Agnieszka Kurant, Asier Mendizabal, Ivan Navarro, Damián Curator of the Guggenheim Museum Bilbao, on the restoration of the Ortega, Sergio Prego, and Alyson Shotz, moderated by Manuel work Installation for Bilbao as a part of the programs to commemorate Cirauqui, exhibition curator. the Museum’s 20th Anniversary. • December 19–January 7:“Building Christmas” campaign with activities • October 26: Start of Approaches to Art: A Beginner’s Course on for families such as the unusual materials workshop, a creative game, Modern and Contemporary Art taught by Juan Bosco Díaz Urmeneta, and the performance “Histories of Dance”, as well as the projection of art critic and curator during the 2017–2018 school year. short films entitled The Shortest Day for an adult audience. • October 26: Conference entitled Bill Viola and the History of Video • As a part of the DIDAKTIKA project, spaces were designed with tools Art given by John Hanhardt, curator and author of the monograph Bill and key resources for optimizing visits to exhibitions, updating the Viola. contents in the visitor orientation room, Zero Espazioa. • October 28: Screening of the opera Tristan und Isolde as a part of the • The new children’s art space in The Matter of Time educational room exhibition on Bill Viola, who did the scenography, by courtesy of the was redesigned so that they will be able to release their creativity Teatro Real, Madrid. around this work by . • October 31: Start of the educational program Learning Through Art • The program Connect with Art continues to offer different possibilities for the 2017–2018 school year with the participation of artists Elssie and ways of visiting the Museum, such as guided tours, audio guides, Ansareo, Naia del Castillo, Iñaki Gracenea, Maider López, Manu the above-mentioned educational spaces, etc. Muniategiandikoetxea, and Jorge Rubio, and the primary schools • The program Baby Art, for infants from 3 to 12 months, has taken Colegio la Arboleda, Valle de Trápaga; CEP Markonzaga LHI, place every Sunday, and Books Alive! every Saturday, thus meeting the ; Colegio Ondarreta, Andoain; Colegio Amaña, Eibar; Colegio demand for activities in English. Judimendi Eskola and Colegio Aranbizkarra, Vitoria-Gasteiz • As part of the outreach initiatives of the educational program, the • November 7 and 9: Jewelry Design Workshop taught by designer Museum has continued to organize off-site talks given by volunteers Matxalen Krug as a part of the exhibition Anni Albers: Touching Vision. at associations for senior citizens and women, recreational clubs, and 36 education and interpretation 37

drug abuse rehabilitation centers, also running the Heal and Create TopARTE program for children undergoing treatment at the Cruces and Basurto Sponsored by hospitals. • Likewise, workshops were carried out at the Ortuella educational Title of activity Date Agent therapy day center for 14 children and teenagers from 6 to 16 years of age with serious psychiatric disorders, and at the Asociación Hogar Play El abrazo de Heróntidas 15/01/2017 Zawp-Hacería Izarra integrated mental health community for people over the age of Screening of the opera Ariodante 20/01/2017 Instituto Francés 27/01/2017 18 with severe mental disorders. Screening of the opera La Traviata Instituto Francés • Among the Museum’s training initiatives and actions, it is worth Cooking talks with Andoni Luis Aduriz 31/01/2017 Eurotoques & Basque Culinary Center noting the residency program for two Basque artists in New York, four scholarships for Basque students granted from June to August and Short film and creative process The Key 04/02/2017 Bilbao Bizkaia Film Comission from September to December at the Exhibition Design, Publications, Rebroadcasting of the concert G. Mahler’s Symphony No. 4 11/02/2017 Filarmónica Bilbao & Berlín and Digital Mediums Departments of the Solomon R. Guggenheim Documentary Regarding Susan Sontag 15/02/2017 Zinegoak Museum; as well as the training of an international Hilla Rebay fellow from January to April in the Curation and Education and Talk Creatividad desde la gastronomía: Bruno Oteiza 22/02/2017 Nerua Guggenheim Bilbao Interpretation Departments of the Guggenheim Museum Bilbao. Broadcasting of the concert Zubin Mehta 12/03/2017 Filarmónica Bilbao & Berlín In addition, as a part of its 20th Anniversary, the Museum offered its Txoriak by Dantza Konpainia 12/03/2017 Loraldia spaces to other cultural agents and entities in the Basque country so Broadcasting of the concert Kirill Petrenko 23/03/2017 Filarmónica Bilbao & Berlín that they could carry out their activities at the Museum. Therefore, through the TopARTE initiative, which encompasses disciplines such as Sinfonietta Boulez 25/03/2017 Musikene music, film, video, dance, performance, theater, or gastronomy, activities Geroa by Kirmen Uribe 02/04/2017 Loraldia were scheduled between January and December 2017 with around Science and Art Day 06/04/2017 Cátedra de Cultura Científica UPV/EHU thirty collaborating cultural agents, achieving the participation of 17,450 people. Due to this success, this initiative will continue throughout 2018. Concert Antonin Dvorák 08/04/2017 Conservatorio de Música Fusion of txalaparta and electronic music 13/04/2017 Basquefest Gaztedi 14/04/2017 Basquefest Trikibreak dantza 15/04/2017 Basquefest Science and Art Day 27/04/2017 Cátedra de Cultura Científica UPV/EHU Projection of Girl Asleep 28/04/2017 Pre-FANT Art After Dark, DJ session with Carlos Bayona and others 28/04/2017 Pre-FANT & Fever Broadcasting of the concert Sibelius, Mozart and Bartók 29/04/2017 Filarmónica Bilbao & Berlín Broadcasting of the concert A. Bruckner’s Symphony No. 8 06/05/2017 Filarmónica Bilbao & Berlín Science and Art Day 11/05/2017 Cátedra de Cultura Científica UPV/EHU Film Rupturas narrativas en el cine contemporáneo 13/05/2017 Cineclub Fas Concert of the flute orchestra and brass section 18/05/2017 Conservatorio de Bilbao Film Rupturas narrativas en el cine contemporáneo 20/05/2017 Cineclub Fas 38 education and interpretation 39

Title of activity Date Agent

Talk Creativity in Gastronomy: Joan Roca 23/05/2017 Nerua Guggenheim Bilbao Science and Art Day 25/05/2017 Cátedra de Cultura Científica UPV/EHU

Fashion & Films 08/06/2017 Colectivo YOX Fashion & Films 09/06/2017 Colectivo YOX Audiovisual screening Bailarines callejeros 10/06/2017 Festival ACT Broadcasting of concert Yannick Nézet-Séguin and Joyce DiDonato 17/06/2017 Filarmónica Bilbao & Berlín Talk Creativity in Gastronomy: Mauro Colagreco 21/06/2017 Nerua Guggenheim Bilbao Talk Creativity in Gastronomy: Virgilio Martínez 20/09/2017 Nerua Guggenheim Bilbao Presentation-concert with the SIMMO application 21/09/2017 BOS Concert Everlasting Light 28/09/2017 Coral de Bilbao Broadcasting of the concert Wolfgang Amadeus Mozart 07/10/2017 Filarmónica Bilbao & Berlín Broadcasting of the concert Dir. Yannick Nézet-Séguin 21/10/2017 Filarmónica Bilbao & Berlín Skin/Tones. Francesca Fini 10/11/2017 Festival MEM Silvano Agostini Cycle 14,15,16/11/2017 Zinebi Press. The company Derniére Minute 18/11/2017 Festival Dantzaldia Revolución fluorescente, Engineers Choir, Landarbaso abesbatza 25/11/2017 Fair Saturday Concierto de Navidad para cantar todos juntos 03/12/2017 Sociedad Filarmónica Concert, Dir. Herbert Blomstedt. Maria Joao Pires, piano 09/12/2017 Sociedad Filarmónica Christmas concert Hark. The Herald trumpets sing! 13/12/2017 Conservatorio J.C. Arriaga Utrech Trio Concert 16/12/2017 Festival Kuraia 40 41

• 1,322,611 people visited the Museum in 2017, 13% more than in 2016. In June 2017, coinciding with the year of its 20th Anniversary, the Guggenheim Museum Bilbao presented Community, a new community around art and culture, the goal of which is to establish fluid and stable contact with a large audience, offering • Both years registered a significant spike during Easter, the summer content with a value. months, and on the Museum’s anniversary, as well as an increase in visitor numbers coinciding with the opening of each new temporary Other 2017 2016 Six months after the launch of this initiative, Community already had 27,500 people organized in different groups with different exhibition. Japan services: Museum Members, Corporate Members, beneficiaries of the ERDU Program, as well as a new category of users • With these results, the year 2017 saw the greatest number of visitors interested in the educational and artistic offerings of the Museum: Followers. USA since the Museum’s inauguration, even surpassing the numbers from 1998. Portugal By means of an easy and free mechanism online or in person at the Museum, Followers immediately start to enjoy advantages, such as the possibility of receiving information on the Museum’s artistic and educational programming, access to exclusive • It also must be noted that 2017 had the best summer in history with Italy audiovisual content, preferential treatment when purchasing entry tickets, advantages when booking activities, or the ability to regards to the number of visitors: 427,764 between June and August, Germany take advantage of one-time promotions. which consolidates the trends of previous summers. France • By months, June, July and October 2017 occupy the top ranking in UK Highlights terms of visitors, with September in second place and August in third. • Soirées, closed-door visits for International and Honor Members hosted by the curators of exhibitions prior to their inauguration: Rest of Spain • In terms of geographic origin, it is worth noting the 10% increase in January 31, Abstract Expressionism with Edith Devaney and Lucía Agirre; March 8, with Lucía Agirre and Pello Irazu at the visitors from thanks to the “Opening to the Territory” initiative Euskadi retrospective dedicated to this artist; May 9, Paris, Fin de Siècle: Signac, Redon, Toulouse-Lautrec, and Their Contemporaries, hosted by Vivien Greene; June 27, Bill Viola: A Retrospective carried out by Lucía Agirre; July 11, Georg Baselitz. The Heroes. in October. 0% 5% 10% 15% 20% 25% 30% VISITORS INDIVIDUAL MEMBERS 42 individual members 43

• Free guided tours in Basque and Spanish to temporary exhibitions, in which 1,448 people participated during the year. • Lagunartean, a program that offers Members a guided tour followed by a lunch or dinner where they can talk and discuss about the exhibition. • Trips to Zurich, Basel, and Bern from March 30 to April 4 and to Madrid from May 26 to 28 on the occasion of the 25th Anniversary of the Museo Thyssen and the 80th Anniversary of Picasso’s . • Exclusive courses for Museum Members: Discover fin-de-siècle French Melodies, organized in collaboration with the Sociedad Filarmónica, taking place in May and June; Approaches to Art: Abstract Expressionism taught by María Dolores Jiménez Blanco, taking place in May; and Approaches to Art: A Beginner’s Course on Modern and Contemporary Art taught by Juan Bosco Díaz Urmeneta starting in October. • Artistic event to mark the 20th Anniversary by local artist Juan Pérez Agirregoikoa on October 1, entitled Concert for Members. There is An Enemy, exclusively created for this group, with the participation of 500 Members and the Ozenki Ochote. • Discounts on concerts by the Bilbao Orkestra Sinfonikoa (BOS) and at the Teatro Arriaga on opera, theater, and dance performances, as well as on the educational activities offered by the Museum. • Agreement with universities in the Basque Country to offer enrolled students beneficial financial conditions for purchasing Membership

cards. left to right, top to bottom: Members of the Board during their meeting in June in gallery 303 in front of Robert Rauschenberg’s Barge; press • Meetings of the Committee of Honor Members (February 22, conferences devoted to the exhibitions on Bill Viola and Abstract Expressionism; presentation of the exhibition of the annual program Learning Through Art coinciding with the ARCO fair in Madrid, and October 17, as a part of the commemorations of the 20th Anniversary). On the latter date, The Corporate Members Program allows the Museum to establish ties with companies, corporations, and institutions that identify Honor Members participated as guests in an extraordinary session and with and share the values of the Guggenheim Museum Bilbao. 2017 saw the culmination of a renewed vision of this program for the gathering along with the Members of the Board from Bilbao and New 2017–21 period, with the total number of Members at the end of the corporate year amounting to 124 distributed in the following York, and from the Advisory Committee of Venice. categories: Strategic Trustees, Trustees, Corporate Benefactors, Media Partners, and Associate Members. In the year of its 20th Anniversary, the Museum also celebrated this extraordinary, sustained corporate commitment. • Exclusive Members Open House on December 18, with visits to exhibitions, interior spaces that are normally inaccessible, talks on The programming of the Museum’s exhibitions and activities continued to be backed by the sponsorship of different companies, the conservation of technological works of art, and the design and with a noteworthy role played by the Strategic Trustees BBK, Fundación BBVA, and Iberdrola. In addition to this support, other organization process for an exhibition, along with workshops, a collaborative activities and services allow the Museum to keep programming different activities. Corporate participation can also performance by Kantica Korala, and the show be seen through the business events held in different spaces, such as the Atrium, the Vestibule, the Auditorium, Zero Espazioa, or La Caja. the Didactic Space, which were the location of 108 events, combined with the numerous initiatives related to the Anniversary, which turned 2017 into an extraordinarily dynamic celebratory year. CORPORATE MEMBERS 44 corporate members 45

Exhibition / Project / Activity Sponsors Collaborators

Abstract Expressionism Fundación BBVA Terra Foundation for American Art Paris, Fin de Siècle. Signac, Redon, Toulouse-Lautrec, Bodegas López de Heredia. and their Contemporaries Viña Tondonia

Bill Viola: A Retrospective Iberdrola

Georg Baselitz. The Heroes Heineken

David Hockney: 82 Portraits and 1 Still-life Heineken

Art and Space Bodegas Campillo Connect with Art: Smartphone app, audio guides, guided tours, and educational spaces for exhibitions BBK

Social programs: visits to collectives and activities in hospitals BBK

ModernizArte con BBK y Guggenheim Bilbao BBK

Shared Reflections Program Fundación Vizcaína Aguirre Adecco Ysios (Pernod Ricard Bodegas) Corporate Film Forum Ferrovial Servicios Alumni

Visitor services Prosegur BBK and Bizkaiko Foru Aldundia/ Eginberri Provincial Council of Biscay BBK and Bizkaiko Foru Aldundia/ TopARTE Provincial Council of Biscay

Artistic event Concert for Members. There is an enemy Flanders Tourism Office

Chasmata BBK ESA - European Space Agency Iberdrola, Bizkaiko Foru Aldundia/Provincial Council of Biscay and Bilboko Udala/City of Reflections Bilbao

Weekend nighttime opening of Bill Viola Iberdrola Bodegas Campillo, Perrier Jouët (Pernod Ricard Bodegas), Coca-Cola European Partners, Annual dinner IXO grupo illycaffè, Hugo Boss Coca-Cola European Partners, Open House illycaffè, Mundo Amigo Bizkaiko Foru Aldundia/Provincial Children’s Christmas activities Council of Biscay 46 47

• Bill Viola: A Retrospective: 1,116 mentions, 201 of which were on Introduction 2017 international media. In the year of the commemoration of its 20th Anniversary, the fame and media impact of the Guggenheim Museum Bilbao International media references 8,331 • Georg Baselitz. The Heroes: 634 mentions, 91 of which were on international media. was greater than in previous years, judging by the success of the participation in the actions rolled out to disseminate and National press references 5,496 share the anniversary with the community. • Ken Jacobs: The Guests: 239 mentions, 21 of which were on National radio and TV references 1,382 international media. Therefore, thanks to a total of 25,170 unique news items in the media in 2017, the effects for the Museum were valued at €52 Media that visited the Museum 1,287 • Anni Albers: Touching Vision: 378 mentions, 79 of which were on million, an amount that exceeds previous years by more than 30%, with the most mentions taking place in Spain, France, international media. Germany, the USA, the United Kingdom, and Italy. • David Hockney: 82 Portraits and 1 Still-life: 552 mentions, 108 of which were on international media. The visibility and coverage of the Museum’s art program have increased steadily over the years. In the 2017, the shows with • Amie Siegel: Winter: 83 mentions, 5 of which were on international the most national and international coverage were Bill Viola, Abstract Impressionism, Paris, Fin de Siècle, and Georg Baselitz. media. Other elements with a noteworthy media presence, in particular in the international media, were the architecture, the • Art and Space: 241 mentions, 25 of which were on international media. Guggenheim effect, attracting tourism, and in particular, the activities and special events program for the 20th Anniversary, • Masterpieces from the Guggenheim Museum Bilbao Collection: 96 which demonstrates the significant contribution of this institute to projecting the Basque Country to the world. impressions, 1 international. • Learning Through Art: 56 impressions. In total, the Art Program received 6,318 reviews in 2017. Media Coverage of the Art Program • Abstract Expressionism: 905 mentions, 204 of which were on international media. Marketing Campaigns • Pello Irazu: Panorama: 362 mentions, 41 of which were on international media. • Pierre Huyghe: Human Mask: 269 mentions, 36 of which were on international media. Abstract Expressionism: sixty inserts into the press and specialized • Paris, Fin de Siècle: 803 mentions, 176 of which were on international media magazines, 124 bus shelters for two weeks in Bilbao, personalization PRESS 48 press 49

of a tram for one month, campaign in with 10 posters, an exterior panel and video wall, and a circuit of banners on the main streets of Bilbao. In addition, a radio campaign was carried out in the Basque Country, Madrid, and Barcelona as well as on TV in the Basque Country. Online, the ad posted on leading tourism and cultural websites achieved more than 3 million impressions and the exhibition microsite, more than 1 million visitors. In addition, a special jazz concert was organized at Plaza Nueva inspired by the works in the exhibition.

Bill Viola: A Retrospective: Fifty-five ads in the press and specialized magazines, 65 billboards in the Bilbao subway system for a week, and a circuit of banners across Bilbao. A campaign was also carried out at the airport and more than 200 ads were broadcasted on regional and national radio. The advertisement was broadcasted on autonomous community television as well as online, where it obtained more than one million views. In addition, the digital campaign led more than 75,000 visitors to visit Bill Viola’s microsite. The promotion of this exhibition was reinforced with the summer campaign.

Summer Campaign: The three summer exhibitions, Paris, Fin de Siècle, Bill Viola and Georg Baselitz. The Heroes, were promoted jointly, with 45 ad inserts in the press and specialized magazines, 43 repetitions of the three campaign advertisements on autonomous community television and 239 radio ads on the regional and national level. The and multiple city buses were printed with advertisements. Online, the campaign was viewed on the main press portals and websites specialized in culture and tourism on the national level, as well as on the Spanish, French, and UK Facebook pages, where more than 1.5 million views of the ad were generated.

David Hockney: 82 Portraits and 1 Still-life: Thirty ads in the press and specialized magazines, decoration of 5 city In 2017, the most important milestone of the Museum’s activities was the celebration of its 20th Anniversary. This event buses, airport campaign with several billboards, a video wall and an outside panel in the arrivals area. In terms of the digital increased the institution’s visibility in general, along with that of the Store/Bookstore, both on-site and online, which resulted campaign, more than 4 million impressions and more than 50,000 clicks were achieved, in which the Facebook campaign was in a significant increase in the number of visitors, clients, and income. particularly remarkable, behaving especially positively. To celebrate this occasion, a series of commemorative products all sharing the graphic image of the anniversary were designed and put up for sale. These articles were widely accepted by customers, who used them as a way to participate in the celebrations. In addition, an in-depth renewal of the product catalogue was carried out, and new collections of jewelry, Internet and Social Media textiles, and stationery were created, introducing a significant number of exclusive products in which quality and design take • 2,693,178 visits to the Museum website, 18% more than the previous year as of this date. precedence. • 683,000 views of Museum spots on social media. The year’s Art Program was a source of inspiration for the creation of an appealing and highly diversified offering of projects • 274,000 fans on Facebook, 355,000 Twitter followers, and 241,000 Instagram followers, which puts the Museum in first related to shows, and the success of their sale was a significant contribution to achieving objectives, both in financial terms place among Spanish museums on Instagram, in third place on Facebook, and in fourth place on Twitter. and regarding customer satisfaction. For example, an exceptional product that can be highlighted was the special offering • It is worth noting the high level of engagement of the Guggenheim Bilbao community, which is above the average of the for Museum Members during the Christmas season of the book David Hockney SUMO. A Bigger Book, a limited-edition main museums. collector’s item. Throughout the year, marketing campaigns were also carried out, especially at the end of the year directed at Christmas purchases. In total, the Guggenheim Constellation has 3,884,940 Twitter followers, 1,214,284 Facebook fans, and 1,999,000 Instagram followers. These actions resulted in an exceptional year, closing as one of the best corporate years in the Museum’s history.

STORE/BOOKSTORE 50 51

The following titles were published in 2017: In addition and in relation to its strategic initiatives around digital content, the Guggenheim Museum Bilbao and Google Arts & Culture entered a collaboration project about new forms of becoming acquainted with, living, and experiencing contemporary art in the Museum’s building, specially designed for younger audiences, through the Museum project page on • Exhibition catalogue Expresionismo Abstracto, 276-page Spanish edition, accompanied by a 68-page Basque offprint. Google Arts & Culture. • Exhibition catalogue Paris, fin de siècle: Signac, Redon, Toulouse-Lautrec y sus contemporáneos, bilingual edition in This unprecedented collaboration involved the production of a short film (Bending Gravity at the Guggenheim Museum Bilbao, Spanish and Basque, 210 pages. in which the protagonists are Trashhand, an American urban photographer, and Johan Tonnoir, a global expert in free running) • Catalogue Paris, Fin de Siècle: Signac, Redon, Toulouse-Lautrec, and their Contemporaries in English produced by the and the creation of additional content related to it (“behind the scenes” anecdotes from the filming; the best shots of Trashhand Museum for the Columbus Museum of Art of Ohio (USA), the second venue of the exhibition, 164 pages. and 360° images of the two protagonists in action, accompanied by their sensations during their experience at the Museum); • Exhibition catalogue Bill Viola in Spanish, 296 pages, accompanied by a 100-page offprint in Basque. a representative demonstration of the holdings of the Museum’s Collection; a selection of images from the construction of the • Exhibition catalogue Pello Irazu, Panorama, trilingual edition in Basque, Spanish, and English, 134 pages. building; and virtual tours with Street View technology inside and outside, including of Richard Serra’s iconic installation The • Exhibition catalogue David Hockney: 82 retratos y 1 bodegón in Spanish, 176 pages, accompanied by an offprint in Basque Matter of Time, as well as of spaces that are normally closed to the public, such as the Museum’s rooftop terraces. Likewise, of 48 pages. for the first time, interactive stories were used (In Painting Tours), going over the hidden details in paintings such as James Rosenquist’s Flamingo Capsule, one of the canvases that makes up the Mrs. Lenin and the Nightingale series by Georg Baselitz, • Exhibition catalogue Art and Space, in Basque and Spanish, 228 pages. The Land of the Two Rivers by Anselm Kiefer, or Sigmar Polke’s Kathreiner’s Morning Wood. • Publication of the Special 20th Anniversary Report in Basque, Spanish, and English, in two different binding models. Last of all, thanks to a camera specially designed by Google to capture details in works of art that were previously • Publication of the 2016 Guggenheim Museum Bilbao Annual Report on the corporate website in three languages imperceptible to the human eye, visitors to the Guggenheim Bilbao’s site on Google Arts & Culture can enjoy four (Basque, Spanish, and English). masterpieces in ultra-high resolution. PUBLICATIONS 52 53

Sustainable Management Model

One of the aspects that makes the Guggenheim Museum Bilbao a leading institution is its unique operating model, which mixes public and private participation. This operating structured is oriented at its long-term sustainability, balancing its income sources and achieving a high degree of self-financing, which has maintained constant over two decades at a level of around 70%. The Museum obtains income from three main sources, all of which account for roughly the same percentage of its budget: revenues generated by visitors (admission fees, Store/Bookstore, dining services, etc.), contributions from Individual and Corporate Members and sponsorships, and, finally, funds supplied by public institutions. In 2017, public contributions to the Museum’s operations amounted to €9,080,000, originating from the Basque Government, the Provincial Council of Biscay, and the City of As is the case every year, the Guggenheim Museum Bilbao carries out an analysis of the economic impact of its activities, whose Bilbao. A collaboration agreement was signed with the latter on May 4, 2017, to secure the aforementioned grant. conclusions for 2017 were the following: • The total demand generated by the Museum’s activities in 2017 amounted to €495.8 million. Bizkaiko Foru Aldundia / Provincial Council of Biscay 4,415,000 • Through its activities, the Museum contributed to the generation of €434.1 million in GDP. Eusko Jaurlaritza / Basque Government 4,415,000 • This meant €67.2 million in additional income for Basque treasuries.

Bilboko Udala / City of Bilbao 250,000 • This activity contributed to maintaining 9,289 annual jobs.

In addition, in 2017, the Museum’s 20th Anniversary was celebrated through a broad commemorative program that included Regarding other impacts, in its activities, the Museum followed the ISO 14.001 certified environmental management system, artistic projects, activities carried out in collaboration with cultural agents from the surrounding area, and actions directed at which facilitated controlling its environmental impact through continuously improvement. The Museum’s operations also citizens in the broadest sense. To implement this program, the Museum received special help from the Provincial Council of complied with UNE 170.001-2 promoting universal accessibility to its facilities and services for all people. In addition, both Biscay and the City of Bilbao, which each contributed €200,000 to this event. The corresponding agreements were signed with internal and external annual audits were carried out on these management systems in order to implement improvement and both entities on February 16 and October 5, 2017. certify their rigorous application in programs and actions. MANAGEMENT MODEL IMPACT 54 55

intervention consisted of checking the internal structure, installing new wiring and a new control system (computer, software), outfitting light boxes, and substituting with LED lights, as well as installing a completely new coating. Likewise, multiple components of the valve system, filters, piping, and ducts of Fujiko Nakaya’s Fog #08025 (F.O.G.) were revised, repaired, and replaced; the repairs and replacement of elements in the irrigation system of Jeff Koons’s Puppy sculpture were completed as well as the installation of a new controller to program it; and preventive actions were taken on the work Sequence of Dihedrals by Sergio Prego, including documenting the manufacturing process, verifying the proper operation of the hydraulic system, and the replacement of the original batteries.

As a whole, the plan covered the documentation, research, and conservation of fourteen works of art, by artists Manu Arregui, Since October 2016 and throughout the following year, the Museum celebrated its 20th Anniversary with the slogan “Art Christian Boltanski, Daniel Buren, Iñaki Garmendia, Liam Gillick, Mona Hatoum, Jenny Holzer, Yves Klein, Jeff Koons, Juan Changes Everything,” inspired both by the large-scale transformation undergone by the city of Bilbao and its inhabitants Muñoz, Fujiko Nakaya, Itziar Okariz, Sergio Prego, and Francesc Torres. since the inauguration of the Museum as well as by art’s capacity for renewal. The commemoration program was created around three axes: Collaboration with Cultural Agents and the Artistic Community Art: Programming and Collection eginberri During this celebratory year, the Museum had a very intense Art Program, with excellent-quality exhibitions spanning the avant- Eginberri was an open competition for artists under age 35 born or residing in the Basque Country working in any discipline gardes of the 19th century up until contemporary art. Among them was Paris, Fin de Siècle: Signac, Redon, Toulouse-Lautrec, of plastic, visual, or action art. The initiative received 62 submissions from which six were selected, signed by Xare Álvarez and their Contemporaries, an overview of the artistic movements that emerged in Paris at the end of the 19th century; Abstract Berakoetxea, María Benito Píriz, Patrik Grijalvo, Izaro Ieregi, Zaloa Ipiña, and Karlos Martínez B. The chosen projects, in Impressionism, an ambitious selection of masterpieces from the most acclaimed American artists of this movement; or the addition to receiving financial support for their production, were displayed at the Museum in a group presentation curated retrospective on video artist Bill Viola, which was the second most visited exhibition in the history of the Museum. by Guggenheim Bilbao curator Lucía Aguirre. This program received the support of the Provincial Council of Biscay and the BBK Foundation. The second line of action was the Conservation Plan for the works of art in the Collection with technological components, launched in November 2016. Interventions were made on Installation for Bilbao by Jenny Holzer, consisting of replacing the toparte internal metal structure, wiring, power sources, hardware and software, as well as the entire LED plates covering. As for the artist, TopARTE offered Basque cultural institutions the chance to hold their activities at the Museum free of charge, using spaces she revised and completely reprogrammed the original showing. In the case of Daniel Buren’s Red Arches/Arku gorriak, the like the Auditorium, the educational rooms, or the Atrium. This program was set in motion during the Museum’s 20th 20th ANNIVERSARY 56 20th anniversary 57

Anniversary with the support of the Provincial Council of Biscay and BBK, seeking a double goal: to build closer ties with different agents in the close surroundings, and to convey, to the broadest public possible, the wealth and variety of activities and programs offered, encompassing disciplines including music, film, video, dance, performance, theater, or gastronomy.

Throughout 2017, various activities were carried out as a part of the program (see list in the Education section of the present report), with the collaboration of thirty-two organizations and an audience of more than 17,000 spectators. Given the success of this initiative both in terms of attendance and the satisfactory and close collaborations entered, TopARTE will be maintained on the Museum’s educational program.

Celebrating with the Community

At the end of the celebration of the Museum’s 20th Anniversary, during September and October, the Museum carried out a number of highly varied initiatives, some with a commemorative purpose and others intended at disseminating the celebrations, the Art Program, or other activities organized for this purpose, such as collaborations with Bilbao stores; special actions for Corporate Members; informative exhibitions outside the Museum; a performative action with the Museum’s Individual Members by artist Juan Pérez Agirregoikoa; In Memoriam, a tribute to the people that have died that were a part of the Museum over these past twenty years; the acclaimed advertisement Soy de Bilbao, etc. Among them, the following are noteworthy:

opening to the territory An initiative promoted by the Provincial Council of Biscay to bring the exhibitions of the Museum closer to Biscayans, by providing them with free transportation and admission throughout October, thus progressively opening the doors to the surrounding community and the different regions of Biscay. The total number of people who visited the Museum on invitation from the Provincial Council of Biscay was 113,966.

guggenheim chasmata A project organized in collaboration with the European Space Agency and the BBK, and an extraordinary combination of music and the cosmos. During this event, the audience “traveled” to space through unprecedented images of the planet Mars and the presence of astronaut Pedro Duque. They also enjoyed a unique and immersing concert of more than 120 saxophone players distributed across different levels of the Museum’s Atrium, and interacted in the concert with their cell phones. At the climax of the evening, European astronaut Paolo Nespoli congratulated the Museum on its anniversary from the International Space Station. Moreover, the next day, Pedro Duque gave a talk at the Museum Auditorium directed at high school students in Biscay, in which he shared his experience on his space missions along with advice for young people interested in science and space. 58 20th anniversary 59

reflections In 2017, the Guggenheim Museum Bilbao added the following distinctions to its considerable collection of awards and honors: Between October 11 and 14, the Museum was turned into an original sensory experience with Reflections, a spectacular projection carried out by the British team 59 Productions to celebrate the Museum’s 20th Anniversary along with the public Top Choice 2016 Tourist Attraction, awarded by lianorg.com. January 2017 and the community, with the support of the City Council of Bilbao, the Provincial Council of Biscay, and Iberdrola. By using Premio a la Excelencia (Prize of Excellence) granted by Radio Bilbao. March 2017 latest-generation technology, Reflections transformed the riverside façade of the Museum into a canvas where animations Laus Silver Prize 2017 for the graphic campaign for the exhibition Andy Warhol: Shadows. June 2017 specially created for the occasion were screened, commemorating two decades of cultural transformation, from industrial Laus Bronze Prize 2017 for the microsite of the 20th Anniversary. June 2017 Bilbao to the genesis of the building, represented by Gehry’s now well-known hand-drawn sketch, its construction, up until European Cultural Brand of the Year 2017, awarded by the German entity Cultural Brands to the most relevant cultural agents the vibrant and dynamic heartbeat of the Museum in operation, including the effects of some of the most emblematic works of the year. November 2017 of art located outside the building, such as ’s The Tall Tree & The Eye; Maman, Louise Bourgeois’ giant spider, Premio V Encuentros digitales Deia (Deia Digital Encounters Prize) for the digital communication campaign for the 20th sliding its enormous shadow across the façade; and Jeff Koons’s colorful Puppy, scattering its flowers across the Museum’s Anniversary. November 2017 surface. Premio Cambio 16 a las Artes. November 2017 Ambassador of the City of Bilbao granted by the City Council of Bilbao, due to being a cultural and economic icon of the Both the local public and visitors from other regions in Spain and the world participated in the event. Approximately 300,000 transformation and future of Bilbao globally. December 2017 people, 50% more than estimated figures, attended during the four days of projections and showed great satisfaction with the Heart of a Lion granted by the Lions Club Bilbao. December 2017 event. Berri Onak 2017 granted by the Euskadi Radio and Television Professionals Association. December 2017 AWARDS AND DISTINCTIONS 61

left to right, top to bottom: actress Glenn Close; winner of the Nobel Prize in economics in 2001 Michael Spence; artist Daniel Buren; Danish Ambassador John Nielsen; musician Frank Ferrer; Spanish Minister of Education, Culture, and Sports Íñigo Méndez de Vigo, in 2017 during their visits to the Guggenheim Museum Bilbao

In 2017, the Guggenheim Museum Bilbao coordinated the visit of 176 important figures in fields as diverse as art, culture, politics, business, or performance arts. Among them, it is worth noting representatives from the world of politics and public institutions such as Iñigo Méndez de Vigo, Spanish Minister of Education, Culture, and Sports; Argita Daudze, Latvian Ambassador, and John Nielsen, Danish Ambassador; figures from the economic sphere—such as winner of the Nobel Prize in economics in 2001, Michael Spence; Luis Linde, Governor of the Banco de España; or Helena Revoredo, President of Prosegur; and figures from cultural institutions, such as Miquel Molins, President of the Fundación Banco Sabadell; and Luís left to right, top to bottom: important figures taking part in the 20th Anniversary of the Guggenheim Museum Bilbao: novelist Dan Brown; writer Braga da Cruz, President of the Fundación Serralves. In addition, the Museum attracted representatives of the arts, literature, Paul Auster; chefs Joan Roca and Josean Alija; chef Juan Mari Arzak and dancer Ygor Yebra; model Jon Kortajarena and designer Ion Fiz; film director Fernando León de Aranoa along with the director of AMC Networks, Manuel Balsera and culture, such as Luis Gordillo, singer and songwriter Ricky Martin, actresses Glenn Close and Eva Longoria, and writers Joyce Carol Oates, Paul Auster, and Nobel prize-winning Mario Vargas Llosa. VIP VISITORS 63

Guggenheim Museum Bilbao Foundation

founding members COMUNITAC IXO grupo Siemens Eusko Jaurlaritza – Telefónica BNP Paribas España Deloitte Gobierno Vasco Iberia Bodegas de los Herederos del Estudios Durero Bizkaiko Foru Aldundia – Sotheby’s Marqués de Riscal everis Diputación Foral de Bizkaia Hotel Bodegas Campillo The Solomon R. Hotel Carlton Novaltia S. Coop. Guggenheim Foundation media partners Mercure Bilbao Jardines de Albia Corporación Mondragon Deia Hotel Miró Hyundai Motor España strategic trustees Diario El Correo Consorcio de Transportes Bilbao Bizkaia Kutxa Diario ABC de Bizkaia honor members Iberdrola Diario Vasco Pernod Ricard Bodegas José Antonio Ardanza Fundación BBVA Diario Montañés Accenture Pilar Aresti Diario La Rioja Gran Hotel Domine Rafael Orbegozo trustees Norte de Castilla Lantegi Batuak Plácido Arango Bilboko Udala - Expansión Randstad Alicia Koplowitz Ayuntamiento de Bilbao El Mundo Grupo Erhardt Eduardo Becerril Fundación Vizcaína Aguirre Cadena Ser López de Heredia Viña Tondonia Guillermo Caballero de Luján Vocento - El Correo masdearte.com Universidad de Deusto Mario Fernández ITP Aero Gara NH Collection Ría de Bilbao Mª de los Ángeles Aristrain Euskaltel Ronda Iberia - Excelente PQC José Antonio Isusi Fundación Vodafone España Estrategia Empresarial Grupo Erakus José María Juncadella Petronor La Ría del Ocio Hotel Conde Duque Bilbao Alejandro Aznar Deia – Grupo Noticias Empresa XXI Smurfit Kappa Nervión Josu Bergara PwC Grupo COPE Heineken España Alfonso Basagoiti Seguros Bilbao El País Fonexion Spain Guillermo Barandiarán Bolsa de Bilbao SPEND IN Magazine Tubacex Victoria Ibarra Obra Social “la Caixa” Sundance TV Mahou San Miguel Heinrich Wicke EITB Odisea Fundación Banco Sabadell Bartolomé Fierro EDP Film&Arts Credit Suisse Fernando Rodés berria Hemobesa Patricia Zugaza Ferrovial Servicios elEconomista Banco Popular Español Gonzalo Corcóstegui Prosegur ASISA José Ramón Prieto associate companies HUGO BOSS Emilio Ferré Solé corporate benefactors Kereon Partners ABOCA Eusebio Díaz-Morera Grupo SPRI Viviendas de Vizcaya Gas Natural Fenosa Santiago Ybarra Coca-Cola European Partners Productos de Fundición, S.A. KP1 IDOM, Ingeniería y Consultoría Cámara Comercio Bilbao - DOMINION illycaffè Bilboko Merkataritza Ganbera Tubos Reunidos December 31, 2017 Bahía de Bizkaia Gas / Cuatrecasas IMQ Bahía de Bizkaia Electricidad Giroa - Veolia Hotel Amara Plaza Athletic Club Autoridad Portuaria de Bilbao COLAS Bizkaia Energía Velatia LIN3S Aceros Inoxidables Olarra Hotel Barceló Bilbao Nervión Montblanc SURNE, Seguros & Pensiones Parklex Vama Fzco Christie’s Grupo Tamoin Formica 64

Credits

Works reproduced: © the artists; © VEGAP, Bilbao, 2018; © Andy Warhol Foundation for the Visual Arts, ARS, NY, VEGAP, Bilbao, 2018; © FMGB Guggenheim Bilbao Museoa, Bilbao, 2018.