Logo Copyright Yandex ABOUT

Home , Kayak (company)

Source: Logo Copyright Yandex ABOUT

Global opportunities within constant changes

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3 WHERE I’M FROM

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234()"*"(+",-$.*/0(<+= WHERE I’M FROM

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234()"*"(+",-$.*/0(<+> 668 MILLION EUR VS 14 BILLION EUR

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(>$234(<.323%&(@ABC(234()"*"(+",-$.*/0(<+>?(D2%&E""9(F(G/20;=,, ABOUT US

Our mission

to help people discover new opportunities in their lives

!"#$%&'(1234&5 ABOUT US

!!“We don’t want to be global, we want to be translocal”

Arkady Volozh, Founder

!"#$%&'(1234&5 OUR OFFICES

!"#$%&'(6.%0#$&(1234&5?(!"#$%&'(!H)(H30&$32I"322J(K@AA@L?(M&"$*&(G&E&$(KBNNOL?(P#$"8"3.0"$(K=#*#;0(@ABAL?(Q";;020(K@ABAL?(+"8,23-(4202?(R"$*23?(!023J&-(Q&;&2$%/S( Over 100 million users are using Yandex products

Source: Picture Dominik Johnson and Screenshot YandexSource: Yandex Yandex.Navi

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(!%$&&3;/"0(1234&5!"#$%&'(1234&5 ABOUT US

Market Taxi News Maps and Navigator Real Estate

Public transport Auto search engine geo-informational vertical services services

Mail APIs Money for developers personal services Metrica Disk

software media services

Elements Music software Punto Switcher Kinopoisk

Browser Afisha 20 !"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(!%$&&3;/"0(1234&5!"#$%&'(1234&5 ABOUT US

With an average

40 days

Russians have more paid and public holidays than most other countries globally

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(!%$&&3;/"0(1234&5 ALWAYS A POINT OF VIEW

Style Victim Soldier

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3T(>2J4(U&24(U2.$%#0(G&E;.0&(:"E;62,2S%"8(K!%$&&3;/"0L GOAL

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3 GOAL

!"#$%&'(V.4&"(W/&(M#2$4.23(D$"8(1"#W#E&?(6.%0#$&(7"8.3.9(:"/3;"3 QUIZ TIME

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3 QUESTION #1

Which of these countries is not in the global e-commerce TOP 5

1: JAPAN 2: FRANCE 3: GERMANY 4: UK 5: CHINA QUESTION #2

Which country of those 5 has the highest internet penetration

1: RUSSIA 2: FRANCE 3: GERMANY 4: SWEDEN 5: UK QUESTION #3

Which country has broken into the global TOP 10 for internet population size over the past year (even higher than UK and France) 1: MEXICO 2: NIGERIA 3: SOUTH KOREA 4: INDONESIA QUESTION #4

How big is the portion of revenue for twitter from mobile

1: 25% 2: 50% 3: 75% 4: 90% QUESTION #5

How big is the % of queries related to the scope of clothing and shoe shopping at Yandex?

1: < 1% 2: 5% 3: 10% 4: 25% WORLD POPULATION

7,2 Billion

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(G.9.,&4.2(@ABX INTERNET POPULATION

2,8 Billion

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(G.9.,&4.2(@ABX 1 + 1 = 2

90% Global Search Market Share

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(G.9.,&4.2(@ABX 618 MILLION

1 of 4 people online are Chinese

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(+YYH+(7&%&8E&$(@ABC CHINA

Google has almost no presence

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3 MARKET SHARE

How could it be possibly hold 90%?

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(&5,J.4"(H30&$32J!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3 AND THE GAP WILL WIDEN

2009 2011 2015 (est)

800

600 701 513 400 384 200 269 240 245 201 62 92 67 82 116 41 61 90 0 China USA India Brazil Russia

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(>";0"3(+"3;#JI3*(M$"#, POPULATION DATA

7,2 Billion in 2014 9,7 Billion in 2050

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(G.9.,&4.2(@ABX(234(@ABC(G"$J4(6",#J2I"3(7202(!/&&0(E-(6Q> MORE DEVELOPED COUNTRIES

1,2 Billion in 2013 1,3 Billion in 2050

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(G.9.,&4.2(@ABX(234(@ABC(G"$J4(6",#J2I"3(7202(!/&&0(E-(6Q> LESS DEVELOPED COUNTRIES

5,9 Billion in 2013 8,4 Billion in 2050

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(G.9.,&4.2(@ABX(234(@ABC(G"$J4(6",#J2I"3(7202(!/&&0(E-(6Q> FAMILY PLANNING

Latin North Asia Europe Africa Oceania America America

4,8 2,4 2,2 2,2 1,9 1,6

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(@ABC(G"$J4(6",#J2I"3(7202(!/&&0(E-(6Q> TOP 10 INTERNET POPULATION COUNTRIES

in Millions 700

618 525

350

254 175 151,5 101 99,3 75,9 68,2 55,9 54,8 54,4 0 CHINA US INDIA JAPAN BRAZIL RUSSIA GERMANYNIGERIA UK FRANCE

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(G.9.,&4.2(@ABX CONSTANT CHANGES

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3 SERIOUSLY STRONG

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(1"#0#E&(Y"J23Z;(+/&442$!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234( MARKETS ARE CONSTANTLY CHANGING

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(+",-$.*/0()"*";(M""*J&?(1234&5?(>2.4#?(!&[328?(Y2\&$(234(E.3* GLOBAL SEARCH INDEX

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(+",-$.*/0()"*";(M""*J&?(1234&5(234(E.3* TOTAL INTERNET USER IN 1996 VS 2014

10% 66% 90%

34%

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(%"8!%"$& CONFUCIUS - MIGUEL DE CERVANTES WILLIAM SHAKESPEARE - LEO TOLSTOY

54% 53% 49%

33%

% of Population 17% UK US India Brazil China Japan Russia France Germany Indonesia !"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(&R2$9&0&$?(:#3&(@ABX!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(&R2$9&0&$?(:#3&(@ABX RUSSIA #1 INTERNET AUDIENCE IN EUROPE SINCE 2013

100 94 75 84 87 83 76,0 68,0 50 54 54,9 54,0

25 8,6 0 Russia Germany UK France Sweden Internet users in Million Internet Penetration in %

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(]S!S(+&3;#;(>#$&2#?($&0$.&\&4(@^(:#3&(@ABC(234(H30&$32I"32J(W&J&%"88#3.%2I"3;(]3."3(KM&3&\2L?(:#3&(@ABC?($&0$.&\&4(@@(:#3&(@ABC MOBILE INTERNET KEEPS BOOMING

75% of ’s revenue is generated by mobile

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(W_.`&$(aBb@ABX INTERNET USERS PER 100 INHABITANTS

0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Developed world World globally Developing world

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234((M$2,/("D(cM&30&(a#&(W&(a#.&$&(R#%/"(=J$&4&4"$(7&J(R#34.0"(57c(E2;&4("3(4202(D$"8(H30&$32I"32J(W&J&%"88#3.%2I"3(]3."3(KHW]L(H30&$3&0(#;&$;(@AABd@ABB(234(HW](e&-(<.*#$&;(@AA^d@ABC(234(H+W(7202(234(!02I;I%;( KH7!L SMARTPHONE PENETRATION IN 2013

UK FR DE 64% US 53% 51% 50%

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(%"8!%"$&(_/.0&,2,&$(@ABC(8"E.J&(D#0#$&(.3(D"%#; USERS ARE 24 HOURS ONLINE

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(!"#$%&'(%"8!%"$&(R"E.)&3;?(@ABB TOP 5 COUNTRIES BY B2C SALES IN BILLIONS

500

400 395 300 200 181 100 118 99 0 50 US CHINA JAPAN UK GERMANY

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(&R2$9&0&$(:#3&(@ABC OPPORTUNITY FOR DIFFERENT REASONS

Access to the internet up to 100% in BRICS

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(7Q+(F(R"3.0"$(M$"#,?(&R2$9&0&$(K@ABA(0"(@ABfL( OPPORTUNITY FOR DIFFERENT REASONS

Growth in middle class up 47% in China

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(7Q+(F(R"3.0"$(M$"#,?(&R2$9&0&$(K@ABA(0"(@ABfL( OPPORTUNITY FOR DIFFERENT REASONS

Purchasing moving online up to 65% in EU

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(7Q+(F(R"3.0"$(M$"#,?(&R2$9&0&$(K@ABA(0"(@ABfL( HOW THE RUSSIAN AD MARKET WILL LOOK?

200 180 TV 160 140

120 INTERNET 100 80 60 OUTDOOR Billion rubles 40 MAGAZINES 20 0 2011 2011 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 2013 2014 2015

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(g&3.0/h,I8&4.2?(:#3&(@ABC( BIGGER THAN ANY TV CHANNEL 27.000

24.000

21.000

18.000

15.000

12.000

9.000

6.000

3.000

0 01.01.08 01.01.09 01.01.10 01.01.11 01.01.12 01.01.13 01.01.14

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(WY!(WV(H34&5?(WY!(G&E(H34&5?(Q#;;.23(42.J-(2#4.&3%&(2*&4(B@dfX?(%.I&;(_.0/(,",#J2I"3(BAA(AAA(234(8"$&(?(=#*#;0(@ABC FIRST SEARCH ENGINE IN RUSSIA

7.3% 2.5%

Yandex

Google

29.7% 60.5% Other

Mail

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?().\&H30&$3&0S$#?(:#J-(@ABX!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?( RUSSIA’S LEADER IN CONTEXTUAL ADVERTISING MARKET

1.5%

Yandex 28.5% Google Russia 70% Other

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3?(&)282?(@ABX ONLINE FASHION: RETAILERS CATEGORY 0,6%

0,5%

0,4%

0,3%

0,2%

0,1%

0,0% Jul Jul Oct Apr Apr Feb Jun Feb Jun Mar Mar Sep Sep Dec Dec Nov Nov Aug Aug May May 2012 2013 2014

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(G"$4;020S-234&5S$#(;02I;I%;?(h%0(@AB@(i(!&,(@ABX QUERY DISTRIBUTION BY SEGMENTS WITHIN THE CATEGORY

4% Clothes 11% Shoes 62% Accessories

23% Underwear

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(G"$4;020S-234&5S$#(;02I;I%;?(h%0(@AB@(i(!&,(@ABX USER INTEREST GROWTH IN ONLINE SHOPPING

OCT 2013 - SEP 2014 OCT 2012 - SEP 2013 5.000.000 +16%

4.000.000 Impressions

3.000.000

2.000.000

1.000.000 36.523.280 42.290.739

0 Jul Jul Oct Apr Apr Jun Jun Mar Mar Feb Feb Dec Dec Aug Sep Aug Sep Nov Nov May May 2012 2013 2014

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(G"$4;020S-234&5S$#(;02I;I%;?(h%0(@AB@(i(!&,(@ABX INTEREST DISTRIBUTION BY TYPE OF CLOTHING

Dresses* - 24% 15% Suits - 13% 24% Jackets - 11,1% 4% Coats - 6,6% 5% Skirts - 6,4% Knitwear - 5% 5% Tops - 4,9% 5% 13% Shirts & Blouses - 4,8% 5% Down coats - 4,7% Jeans - 4,1% 6% 11% 7% Other - 15,4%

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(G"$4;020S-234&5S$#(;02I;I%;?(h%0(@AB@(i(!&,(@ABX INTEREST DISTRIBUTION BY TYPE OF ACCESSORIES 0,2% Bags - 55,8% 2% 1% 2% 2% 1% Hats - 14,3% 3% 3% Backpacks - 11,3% 5% Peaked caps - 4,5% Scarves - 3,4% Shawls - 3,1% 11% Gloves - 2% 56% Clutches - 1,5% Baseball caps - 1,5% 14% Wallets - 1,4% Belts - 1% Berets - 0,2%

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(G"$4;020S-234&5S$#(;02I;I%;?(h%0(@AB@(i(!&,(@ABX TOP-20 POPULAR LUXURY BRANDS (CLOTHING: OCT 2013 - SEP 2014)

900

800

700

600

500 Thousand Impressions

400

300

200

100

D&G Dior Diesel Guess Prada Gucci DKNY Cavalli Chanel Armani Lacoste Hermes Baldinini Valentino Moschino Calvin Klein Michael Kors Louis Vuitton Ralph Lauren !"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(G"$4;020S-234&5S$#(;02I;I%;?(h%0(@AB@(i(!&,(@ABXTommy Hilfiger CHANGE OF INTEREST TO LUXURY BRANDS (CLOTHING) 1.000 -5% 900

800

700 -24% Thousand Impressions 600 -16% -23% +10% -7% 500 +104% -9% 400 +10% +12% 300

200

100

0 Chanel Armani Calvin Klein Lacoste D&G Louis Vuitton Michael Kors Guess Diesel Prada

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(G"$4;020S-234&5S$#(;02I;I%;?(h%0(@AB@(i(!&,(@ABX HOW

Simplify your choice of global advertising platforms

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(128"34"(H30&$32J TOOLS MAKE YOUR LIFE EASIER

Which tools do you use

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3 FIND YOUR AUDIENCE

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(!%$&&3;/"0(M""*J& FIND YOUR AUDIENCE

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(!%$&&3;/"0(1234&5 FIND YOUR AUDIENCE

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(!%$&&3;/"0(1234&5 NEWS FROM

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(!%$&&3;/"0(W_&&0(E-(R2`(+#`; CASE STUDY

!!If you are an international player and want to successfully enter the Russian market, it’s essential to work with Yandex.Direct

Andrey Verbitsky, Managing Director Russia and CIS, KAYAK

!"#$%&'(1234&5 CASE STUDY

We have 9 million keywords and nearly a 1,000 ad campaigns.

As a result of a good campaign performance and ROI Kayak’s business in Russia has grown 20-30% over the last year.

!"#$%&'(1234&5 CHANGE

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(;9###4J&S%"8 DISCOVER THE UNDISCOVERED

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(V.4&"(D$"8(2(>$23%/(+"JJ&2*#& TOP 5 TAKEAWAYS Share your knowledge Understand the local customer Communicate insights with teams Compare constantly your previous results Call on experts to support your success story

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3 THERE IS STILL HOPE

19% of all kids can use a smartphone

only 9% can tie shoes

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3(234(!"#$%&'(=VM(!0#4-'(e.4;(+23(];&(=3(.6/"3&?(>#0(+23j0(W.&(!/"&;?(@ABB Q&A

Dominik Johnson! Director Key Account Development Yandex Europe AG Werftestrasse 4 6005 Lucerne Switzerland

homepage www.yandex.com twitter twitter.com/yandexcom and twitter.com/dominik_johnson facebook facebook.com/yandex and facebook.com/dominik.johnson

! Telephone +41 44 252 50 00 eMail [email protected]

!"#$%&'(6.%0#$&(7"8.3.9(:"/3;"3