Disruptive Innovation___A Stud
Disruptive Innovation A Study of the Charter Industry Aalbrog Universitet – Culture, Communication & Globalisation 10th Semester, 2018 Master Thesis Supervisor: Peter Kvistgaard Anders Boelt NiKola Klasnic Acknowledgments We want to thank every interviewee participating in this thesis. Without you, this would not have been possible. Furthermore, we want to thank our supervisor, Peter Kvistgaard, for providing guidance that made this thesis to what it is. Special thanks go to: Lars Thykier, CEO of Dansk Rejsebureau Forening Peder Hornshøj, CEO of Bravo Tours Jan Vendelbo, CEO of Spies Terje Pedersen, Head of Digital Sales and Marketing at TUI Glenn Bisgaard, Head of Public Relation at Apollo Carsten Terp Hansen, Deputy Director of Suncharter Ejner Munk Svendsen, Trade Promotion Officer at Sparekassen Vendsyssel Martin Braun, Head of the Production Department at Sparekassen Vendsyssel Allan Brodersen, Digital Product Manager at TV2 Thorvald Stigsen, Founder of Momondo Tune Hein, Disruption Expert Abstract The past couple of years have witnessed a strong increase of passengers departing from Danish airports, while the number of charter passengers has stagnated, or even decreased during the same period. Different experts argue that the development is caused by disruptive online platforms and that the agencies within the Danish charter industry are threatened, whereas the CEO of Dansk Rejsebureau Forening claims that this is not the case and that disruptive developments have not been seen in the Danish charter industry since the emergence of the Internet. He furthermore adds that the agencies are not threatened and that these online platforms are just expanding the market. The thesis therefore, seeks to clarify how the travel has experienced disruption in past and if it is traceable today.
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