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Marketing Hospitality Web Sites Galen Collins Northern Arizona University, [email protected]
Hospitality Review Volume 20 Article 2 Issue 1 Hospitality Review Volume 20/Issue 1 January 2002 Marketing Hospitality Web Sites Galen Collins Northern Arizona University, [email protected] Jamie Murphy The University of Western Australia, [email protected] Follow this and additional works at: https://digitalcommons.fiu.edu/hospitalityreview Part of the E-Commerce Commons, Hospitality Administration and Management Commons, and the Management Information Systems Commons Recommended Citation Collins, Galen and Murphy, Jamie (2002) "Marketing Hospitality Web Sites," Hospitality Review: Vol. 20 : Iss. 1 , Article 2. Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss1/2 This work is brought to you for free and open access by FIU Digital Commons. It has been accepted for inclusion in Hospitality Review by an authorized administrator of FIU Digital Commons. For more information, please contact [email protected]. Marketing Hospitality Web Sites Abstract The ew b has emerged as a potent business channel. Yet many hospitality websites are irrelevant in a new and cluttered technical world. Knowing how to promote and advertise a website and capitalizing on available resources are the keys to success. The uthora s lay out a marketing plan for increasing hospitality website traffic. Keywords Internet, Hospitality, Galen Collins This article is available in Hospitality Review: https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss1/2 Marketing hospitality websites by Galen Collins and Jamie Murphy The web has emwedas a potentbusiness created wonderful websites, yet like channel. kt many hospitaliry websites are a wonderful and irrelevant in a new and cluttered technld world, how promote andadver- establishment, the acid test is visi- tise a website and capitalizing on available tors that stay and spend. -
Cleveland to West Palm Beach Direct
Cleveland To West Palm Beach Direct Teucrian and precious Kostas never fossilized his idealizers! World-beater and pronominal Stinky always sniff raspingly and municipalizes his timarau. Hoariest and stigmatic Dewey still catholicized his trousers arsy-versy. Traveling by travelers using their prices of morgan stanley, to cleveland west palm beach deals are a distinctive experience, united airlines fly Skyscanner hotels is fast, simple, and free! Find financial and money news that affects Ohioans at clevelend. You should receive an email with a link to reset your password momentarily. How can we help you? Foreign National Lending programs. At Cabinets To Go, we are here for you at all times and for all of your cabinet needs. Passengers exited the aircraft via emergency slides. Louisiana, Luoisiana, Baton Rouge, The Big Easy, Bourbon St. Sorry, pickup is not available for your selected items. After several years of Palm Beach County fighting the Air Force presence in West Palm Beach, the Air Force started to close down operations there. You already have a Trip with this name. Easy and on time! Nominees are asked to respond to a series of questions, both quantitative and qualitative, about their experience and practices. Cleveland to West Palm Beach offer the perfect respite. Please try something more secure. District, the former Chairman of the Florida Securities Dealers Association, a member Emeritus of the Economic Roundtable of Boca Raton, and has served his community through the YMCA as Founder and first President and as chairman of the FAU Foundation. Please enter a valid street address and email address. -
Adventure Unbound
The ROW Family of Companies IN 1979 ROW’S roots were planted lovingly on the banks of river canyons of the American West as a company specializing in wilderness river trips. Over the years, these roots took hold and flourished, nourishing our heartfelt mission of “Sharing Nature – Enriching Lives.” This purposeful intent has always been our guide and throughout this journey, our river roots have remained strong and steadfast. As time passed, we branched out to create what is today the ROW Family of Companies. We invite you to share this world of wonder with us and with your help, we will continue to build community within and across borders, to spread smiles and hope wherever we go, and be a positive force for good. What makes a journey with ROW Adventures different, is our em- Building Community Through Travel phasis on meaningful cultural and natural history interpretation coupled with superlative guest service. Our trips are purpose- Dear Adventurer, fully designed to connect you with the rivers and landscapes we ROW was born in 1979 with a simple dream to do good in the world by connecting people to visit within a framework where friendship, growth and learning nature. I was 21, naïve about business, and filled with a heartfelt passion for sharing wild rivers. Two blossom. We promise you superb organization, a warm wel- years later Betsy Bowen joined ROW as a guide, and we soon became partners in life and business. come and fun! Her wisdom, hard work and energy have been a large part of our success. -
Girl Scout Trailblazers Guidelines
GIRL SCOUT TRAILBLAZERS Twenty-First Century Guidelines CONTENTS 3 Preface 3 How to Use This Toolkit 3 A Note to the Reader 4 Introduction 4 Why Girl Scout Trailblazers, Why Now? 4 What Is the Girl Scout Trailblazer Program? 5 Who Can Become a Trailblazer? 6 Interview with a Trailblazer 7 Are You Ready for a Trailblazer Program at Your Council? 10 Girl Scout Trailblazer Program 10 The Foundational Girl Scout Experience, Trailblazer Style 10 The Girl Scout Leadership Experience 10 The Three Girl Scout Processes 11 Take Action 11 Awards 11 Trips and travel 12 Product program 12 Girl Scout traditions 12 The Trailblazer uniform 12 Volunteers 13 Progression Within Trailblazer Troops 14 Trailblazer Events 15 Her Trailblazer Experience 15 Girl Scout Trailblazer Pin 15 Trailblazer Concentrations 16 Hiking 16 Stewardship 16 Adventure Sport 17 Camping 17 Survivorship 18 Learning by Doing 18 Trailblazer skill areas 18 Badges 21 Journeys 21 Highest awards 21 Take Action projects 22 Career exploration 22 Product program 22 Girl Scout traditions 23 Appendixes 23 Appendix A—GSUSA Outdoor Progression Model 24 Appendix B—Trailblazer Skill Development Areas 31 Appendix C—Tips for Adults Supporting Girls in the Outdoors 34 Appendix D—Resources GIRL SCOUT TRAILBLAZERS Twenty-First Century Guidelines Preface How to Use This Toolkit The audience for these guidelines is councils and their volunteers. The introduction provides an overview and direction to council staff for assessing, planning, and activating troops. Parts 2 and 3 speak to council staff and volunteers as they compose their troops and work with them to define the Trailblazer experience. -
Kayak.Com Launches First Metasearch Product for Cruisesonly Travel Site to Search Several Cruise Sites for Prices and Availabili
Kayak.com Launches First Metasearch Product for CruisesOnly Travel Site to Search Several Cruise Sites for Prices and Availability New Interactive Tip Box Walks Users Through Award-Winning Functionality NORWALK, Conn., Jan. 11 /PRNewswire/ – Kayak.com, the world's largest travel site, today launches the first metasearch product for cruises. Unlike other travel sites, Kayak.com will search multiple cruise sites for prices and itineraries and is the only site that offers consumers a choice of where to book. Through a partnership with World Travel Holdings (WTH), Kayak.com will search several leading cruise brands including CruisesOnly, Cruise411, Cruises.com and Vacation Outlet. Kayak.com will add additional sites including supplier direct in the coming months. "Metasearch has changed the way people search for air, hotel and rental cars and we are delighted to apply our award-winning search functionality to the cruising sector," said Steve Hafner, co-founder and CEO of Kayak.com. "Finding the perfect cruise can be a tedious process since so many factors affect the itinerary and price. Only Kayak.com simplifies the search experience by returning hundreds of options and providing the sorting and filtering tools that enable users to edit search parameters and see results refresh instantly." Users can access the cruise product by clicking on the "Cruise" tab. From the cruise homepage, consumers can pre-select preferences to receive more qualified results. Options include: • Destination: Caribbean, Mexico, Bahamas, Alaska, Europe, Hawaii, Bermuda, -
Measuring Bags in Augmented Reality
Masaryk University Faculty of Informatics Measuring Bags in Augmented Reality Master’s Thesis Arcadii Rubailo Brno, Spring 2019 Masaryk University Faculty of Informatics Measuring Bags in Augmented Reality Master’s Thesis Arcadii Rubailo Brno, Spring 2019 This is where a copy of the official signed thesis assignment and a copy ofthe Statement of an Author is located in the printed version of the document. Declaration Hereby I declare that this paper is my original authorial work, which I have worked out on my own. All sources, references, and literature used or excerpted during elaboration of this work are properly cited and listed in complete reference to the due source. Arcadii Rubailo Advisor: Vlastislav Dohnal i Abstract Augmented reality technologies have become more available in the mobile sector. It creates an excellent opportunity to improve a mobile service by introducing AR experience for users. There is plenty of handy AR frameworks, which can assist in build- ing an Android application with augmented reality. It is beneficial to do research on picking the right one. This thesis aims to determine a way how to build an AR tool for the Kiwi.com application. This feature should help its users to avoid additional fees for excess baggage by introducing AR bag measuring tool for Android smartphones. Based on the research of similar feature implemented by Kiwi.com’s competitors and survey of available AR frameworks, the best way to develop the feature is to combine the usage of Android camera API, ARCore SDK and OpenGL ES. The result of the work indicates that the selected tools can provide sufficient functionality to build the AR bag measuring tool, which is convenient to use by Kiwi.com customers and provides accurate results. -
Luxury Hotels”
Eye For Travel September 2014 The Drivers: Major Forces in Travel • Priceline | $51.3B Mkt Cap | 36.4M US UV’s – Booking.com | Agoda | Kayak | RentalCars.com • Expedia | $7.3B Mkt Cap | 40.6M US UV’s – Hotels.com | Hotwire | Venere | eLong | Trivago • TripAdvisor | $10.6B Mkt Cap | 43.8M US UV’s – JetSetter | CruiseCritic | SeatGuru | GateGuru • Google | $300.8B Mkt Cap | 192M US UV’s – ITA Software | Zagat | Frommer’s | Waze • Apple | $425.0 B Mkt Cap | 600M Credit Card #’s 1 Search and Search Again • As of Sept. 1, the five busiest travel websites in the U.S. were Booking.com, TripAdvisor, Yahoo Travel, Expedia and Priceline, according to data complied by eBizMBA Rank. • Those were followed by Hotels.com, Travelocity, Kayak, Orbitz and Hotwire. Expedia and TripAdvisor are also among the top downloaded mobile travel apps. • Like inbred goldfish, these sites are not pure competitors but have an incredible swarm of connections. • Who owns whom? Here’s a sampling. Your eyes are going to cross: • Expedia, Inc.: Owns Expedia, hotels.com, Hotwire, Venere, carrentals.com, TravelTicker and a majority interest in the hotel site Trivago. • Priceline Group: Owns Kayak, Booking.com, agoda.com and rentalcars.com. • Sabre Holdings Corp.: Owns Travelocity (but last year farmed out its search to Expedia) and Lastminute.com. • Orbitz Worldwide: Orbitz, Cheaptickets, ebookers, HotelClub and more. • TripAdvisor: Was spun off from Expedia in 2011 and ironically now is its biggest competitor. Owns TripAdvisor, CruiseCritic, SmarterTravel, AirfareWatchdog, BookingBuddy, FlipKey, VirtualTourist, IndependentTraveler and more. 2 What Sites Do Travelers Choose • HomeAway: Owns HomeAway, VRBO, vacationrentals.com, BedandBreakfast.com and more. -
Winning the Engagement War: Creating the Hotel of the Future with Ancillaries
WINNING THE ENGAGEMENT WAR: CREATING THE HOTEL OF THE FUTURE WITH ANCILLARIES Presented by + Winning the Engagement War: SKIFT REPORT 2018 2 Creating the Hotel of the Future With Ancillaries EXECUTIVE SUMMARY Hotel ancillaries, often known to travelers and travel businesses as the extra items — like rental cars, hotel room upgrades, spa visits, food delivery, and tours — that are bundled along with their rooms, already play an essential role in the sector’s merchandising, marketing, and revenue considerations. But even though ancillaries have always been an effective strategy to boost sales, they are no longer seen by hotel executives as a mere supplement to other travel products. Today, they are increasingly the main event. Following the lead of the airline industry, which in 2017 earned an estimated $82 billion worldwide from sales of ancillary products, hotel executives are realizing that they are no longer simply selling access to just rooms and beds. Instead, they are now travel gatekeepers and tastemakers, selling access to a universe of related experiences connected to dining, entertainment, spas, tours and activities, retail, local services, and more. Taking this more expansive view of hospitality offers hotel businesses a variety of business benefits, including increased revenue, a more detailed understanding of the wants and needs of their customers, and an ability to drive more repeat business and create loyal customers. But in order to capitalize on this vision, hotels will need adjust their current ancillary approach. This will involve a renewed focus on better personalizing the types of ancillary offers they promote to customers, using what they know about guests to deliver more meaningful bundles of products that align with customer needs. -
Booking Holdings Completes Acquisition of Hotelscombined
Booking Holdings Completes Acquisition of HotelsCombined December 3, 2018 NORWALK, Conn., Dec. 3, 2018 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) today announced that it has successfully completed its previously announced plan to acquire hotel metasearch site HotelsCombined. With a strong presence in APAC and thousands of active affiliates worldwide, HotelsCombined will report into Booking Holdings' leading travel metasearch brand, KAYAK. "We've admired HotelsCombined and their nimble, entrepreneurial culture for years. We are thrilled to welcome them to the KAYAK team and have them as part of our portfolio of brands," said Glenn Fogel, CEO of Booking Holdings. "Adding HotelsCombined to KAYAK's portfolio of brands will help us reach more travelers globally and strengthen our hotels product," said Steve Hafner, CEO of KAYAK. HotelsCombined was founded in 2005 and is based in Sydney, Australia with more than 150 employees. Information About Forward-Looking Statements This press release contains forward-looking statements, which reflect the views of the Company's management regarding current expectations and projections about future events and are based on currently available information. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict; therefore, actual results may differ materially from those expressed, implied or forecasted in any such forward-looking statements. Expressions of future goals and similar expressions including, -
Class-Action Lawsuit
Case 3:16-cv-04721-SK Document 1 Filed 08/17/16 Page 1 of 23 1 James R. Patterson, CA Bar No. 211102 Allison H. Goddard, CA Bar No. 211098 2 Elizabeth A. Mitchell CA Bar No. 204853 PATTERSON LAW GROUP 3 402 West Broadway, 29th Floor San Diego, CA 92101 4 Telephone: (619) 756-6990 Facsimile: (619) 756-6991 5 [email protected] [email protected] 6 [email protected] 7 Attorneys for Plaintiff BUCKEYE TREE LODGE 8 AND SEQUOIA VILLAGE INN, LLC 9 10 UNITED STATES DISTRICT COURT 11 FOR THE NORTHERN DISTRICT OF CALIFORNIA 12 13 BUCKEYE TREE LODGE AND SEQUOIA Case No. VILLAGE INN, LLC, a California limited 14 liability company, on behalf of itself and all others similarly situated, CLASS ACTION 15 Plaintiff, COMPLAINT FOR DAMAGES, PENALTIES, 16 RESTITUTION, INJUNCTIVE RELIEF AND vs. OTHER EQUITABLE RELIEF 17 1. Violation of the Lanham Act, 15 U.S.C. § 1125 18 EXPEDIA, INC., a Washington corporation; HOTELS.COM, L.P., a Texas limited (False Association) 2. Violation of the Lanham Act, 15 U.S.C. § 1125 19 partnership; HOTELS.COM GP, LLC, a Texas (False Advertising) limited liability company; ORBITZ, LLC, a 3. Violation of California Business & Professions 20 Delaware limited liability company; TRIVAGO Code §§ 17200, et seq. (Unfair Competition) GmbH, a German limited liability company; and 4. Violation of California Business & Professions 21 DOES 1 through 100, Code §§ 17500, et seq. (False Advertising) 5. Intentional Interference with Prospective Economic 22 Defendants. Advantage 6. Negligent Interference with Prospective Economic 23 Advantage 7. Unjust Enrichment and Restitution 24 [Demand for Jury Trial] 25 26 27 28 30 31 COMPLAINT 32 Case 3:16-cv-04721-SK Document 1 Filed 08/17/16 Page 2 of 23 1 Plaintiff Buckeye Tree Lodge and Sequoia Village Inn, LLC (“Buckeye Tree Lodge”) on behalf 2 of itself and all others similarly situated, alleges upon personal knowledge, information and belief as 3 follows: 4 5 I. -
How Apps on Android Share Data with Facebook (Even If You Don’T Have a Facebook Account)
How Apps on Android Share Data with Facebook (even if you don’t have a Facebook account) December 2018 How Apps on Android Share Data with Facebook Privacy International is a UK-registered charity (1147471) that promotes the right to privacy at an international level. It is solely responsible for the research and investigation underpinning its reports. 2 How Apps on Android Share Data with Facebook Executive Summary Previous research has shown how 42.55 percent of free apps on the Google Play store could share data with Facebook, making Facebook the second most prevalent third-party tracker after Google’s parent company Alphabet.1 In this report, Privacy International illustrates what this data sharing looks like in practice, particularly for people who do not have a Facebook account. This question of whether Facebook gathers information about users who are not signed in or do not have an account was raised in the aftermath of the Cambridge Analytica scandal by lawmakers in hearings in the United States and in Europe.2 Discussions, as well as previous fines by Data Protection Authorities about the tracking of non-users, however, often focus on the tracking that happens on websites.3 Much less is known about the data that the company receives from apps. For these reasons, in this report we raise questions about transparency and use of app data that we consider timely and important. Facebook routinely tracks users, non-users and logged-out users outside its platform through Facebook Business Tools. App developers share data with Facebook through the Facebook Software Development Kit (SDK), a set of software development tools that help developers build apps for a specific operating system. -
Influencers Throughout the Travel Booking Path to Purchase
Traveler’s PATH TO PURCHASE METHODOLOGY ▶ Expedia Media Solutions commissioned comScore to conduct a study on travel path to purchase in the United Kingdom, United States and Canada ▶ comScore blended online travel behavioral data with data collected through a custom survey Custom Survey Qualifications Behavioral Data Sources • Age 18+ • comScore PC Panel (2MM devices worldwide) • Live in UK, US or Canada (each country required • comScore Mobile Panel (20,000 devices) For each market being analyzed) • comScore Multi-PlatForm • Booked travel online within the past 6 months • comScore Census Tags (>1.5 trillion events monthly) • Survey yielded: • United Kingdom: 817 total completes • United States: 805 total completes Survey Statistical Reliability • Canada: 815 total completes • A sample oF 800 is reliable within ±3.5% points at a • Fielding dates: March 14 – 23, 2016 95% conFidence interval • A sample oF 500 is reliable within ±4.4% points at a 95% conFidence interval 2 DIGITAL TRAVEL CONTENT CONSUMPTION TRENDS 3 50 MILLION 258 MILLION 30 MILLION DIGITAL UK USERS DIGITAL US USERS DIGITAL CANADA CONSUMING CONSUMING USERS CONSUMING 239 BILLION 1.5 TRILLION 148 BILLION DIGITAL MINUTES DIGITAL MINUTES DIGITAL MINUTES EACH MONTH EACH MONTH EACH MONTH Data Source: comScore Media Metrix Multi-PlatForm Reporting, April 2016 data, Unique Visitors & Total Minutes. 4 75% MORE THAN 70% DIGITAL UK USERS 60% DIGITAL CANADIAN CONSUME TRAVEL DIGITAL US USERS USERS CONSUME CONTENT CONSUME TRAVEL TRAVEL CONTENT CONTENT Data Source: comScore Media Metrix Multi-PlatForm Media Trend Reporting, UK, US, CA, January 2015 – April 2016 data, Total Minutes. 5 2.4 BILLION 8.7 BILLION 806 MILLION MINUTES MINUTES MINUTES SPENT ON DIGITAL SPENT ON DIGITAL SPENT ON DIGITAL TRAVEL CONTENT TRAVEL CONTENT TRAVEL CONTENT IN THE UK IN THE US IN CANADA 44% INCREASE 41% INCREASE 18% INCREASE YEAR OVER YEAR YEAR OVER YEAR YEAR OVER YEAR Data Source: comScore Media Metrix Multi-PlatForm Media Trend Reporting, UK, US, CA, January 2015 – April 2016 data, Total Minutes.