Hospitality Review Volume 20 Article 2 Issue 1 Hospitality Review Volume 20/Issue 1 January 2002 Marketing Hospitality Web Sites Galen Collins Northern Arizona University,
[email protected] Jamie Murphy The University of Western Australia,
[email protected] Follow this and additional works at: https://digitalcommons.fiu.edu/hospitalityreview Part of the E-Commerce Commons, Hospitality Administration and Management Commons, and the Management Information Systems Commons Recommended Citation Collins, Galen and Murphy, Jamie (2002) "Marketing Hospitality Web Sites," Hospitality Review: Vol. 20 : Iss. 1 , Article 2. Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss1/2 This work is brought to you for free and open access by FIU Digital Commons. It has been accepted for inclusion in Hospitality Review by an authorized administrator of FIU Digital Commons. For more information, please contact
[email protected]. Marketing Hospitality Web Sites Abstract The ew b has emerged as a potent business channel. Yet many hospitality websites are irrelevant in a new and cluttered technical world. Knowing how to promote and advertise a website and capitalizing on available resources are the keys to success. The uthora s lay out a marketing plan for increasing hospitality website traffic. Keywords Internet, Hospitality, Galen Collins This article is available in Hospitality Review: https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss1/2 Marketing hospitality websites by Galen Collins and Jamie Murphy The web has emwedas a potentbusiness created wonderful websites, yet like channel. kt many hospitaliry websites are a wonderful and irrelevant in a new and cluttered technld world, how promote andadver- establishment, the acid test is visi- tise a website and capitalizing on available tors that stay and spend.