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Southwest Airlines Southwest Airlines Southwest Airlines B737 en carrera de despegue IATA OACI Indicativo WN SWA SOUTHWEST Fundación 1971 Aeropuerto principal . Aeropuerto Internacional McCarran . Aeropuerto Internacional Chicago Midway . Aeropuerto Internacional de Phoenix . Aeropuerto Internacional de Baltimore-Washington . Aeropuerto William P. Hobby . Dallas Love Field . Aeropuerto Internacional de Oakland . Aeropuerto Internacional de Los Ángeles . Aeropuerto Internacional de Orlando . Aeropuerto Internacional de Filadelfia . Aeropuerto Internacional de San Diego . Aeropuerto Internacional de Tampa . Aeropuerto Internacional de Nashville . Aeropuerto Internacional de Denver1 2 3 4 5 6 Sede central Dallas, Texas, Estados Unidos Flota 547 + 251 Destinos 68 + 103 Programa de viajero Recompensas Rápidas Eslogan "A symbol of freedom" (Un símbolo de libertad) CEO Gary C. Kelly (Presidente,Consejero Delegado yDirector) Herb Kelleher (Co-Fundador) Laura Wright (CFO) Colleen Barrett (Ex-Presidente) Página web http://www.southwest.com/ La sede del Southwest Airlines. Southwest Airlines Co. (NYSE: LUV) es una aerolínea de bajo costo de Estados Unidos. Southwest es la mayor aerolínea de los Estados Unidos por número de pasajeros domésticos transportados al año (a 31 de diciembre de 2007).7 Southwest, la sexta mayor aerolínea de los Estados Unidos por ingresos,8 mantiene la segunda mayor flota de aviones de pasajeros de todas las aerolíneas comerciales del mundo. A 12 de julio de 2008, Southwest operaba aproximadamente 3.500 vuelos diarios. Southwest tiene su base en el 2702 Love Field Drive en el área de Love Field de Dallas, Texas, adyacente al aeropuerto Love Field.9 Southwest Airlines ha transportado a más pasajeros que ninguna otra aerolínea de Estados Unidos desde agosto de 2006 en pasajeros nacionales e internacionales según las estadísticas de transporte del Departamento de Transporte de los Estados Unidos.10 Southwest Airlines es una de las aerolíneas con más ganancias del mundo, cumpliendo 36 años consecutivos de ganancias en enero de 2009.11 Southwest se trata de un modelo muy beneficioso con un modelo inusual: vuela muchos trayectos cortos, con rápidas rotaciones en los aeropuertos secundarios (más eficientes y menos costosos) de las grandes ciudades, usando principalmente un único tipo de avión, elBoeing 737. Contenido [ocultar] 1 Historia o 1.1 Primeros vuelos o 1.2 Primeras pérdidas y preocupaciones financieras o 1.3 Contención de los costes de combustible . 1.3.1 Cobertura de combustible . 1.3.2 Winglets combinados . 1.3.3 Agua a presión para los motores o 1.4 Presencia en Internet o 1.5 Violaciones de los requisitos de seguridad o 1.6 Presiones o 1.7 Liderazgo o 1.8 Rotaciones rápidas o 1.9 Fusión con AirTran Airways 2 Enmienda Wright 3 Destinos o 3.1 Vuelos actuales . 3.1.1 Mercados donde Southwest no opera . 3.1.2 Los diez aeropuertos principales o 3.2 Nuevos vuelos o 3.3 Vuelos directos cancelados entre los siguientes aeropuertos o 3.4 Vuelos internacionales 4 Southwest Airlines Vacations 5 El efecto Southwest y los acuerdos de código compartido o 5.1 Morris Air o 5.2 Muse Air o 5.3 Icelandair o 5.4 ATA Airlines o 5.5 WestJet Airlines o 5.6 Volaris 6 Cultura corporativa o 6.1 Experiencia de Southwest . 6.1.1 Rapid Rewards o 6.2 Anuncios . 6.2.1 "Sólo aviones elegantes" o 6.3 Empleo o 6.4 Trabajo organizado o 6.5 Airline 7 Flota o 7.1 Flota actual o 7.2 Flota retirada 8 Librea 9 Récord medioambiental 10 Incidentes y accidentes 11 Premios y reconocimientos 12 Referencias 13 Enlaces externos [editar]Historia Southwest Airlines fue creada para atender en sus inicios a tres ciudades en Texas como Air Southwest el 15 de marzo de 1967, por Rollin King y Herb Kelleher. De acuerdo con una historia comúnmente mencionada, King le explicó el proyecto a Kelleher durante una cena dibujando en una servilleta un triángulo que simbolizaba las rutas.(Dallas, Houston, San Antonio)12 Algunas de las aerolíneas de ese momento (Braniff, Trans-Texas, y Continental Airlines) iniciaron acciones legales, y se embarcaron en una batalla legal de tres años para dejar en tierra a Air Southwest. Air Southwest finalmente ganó en la Corte Suprema de Texas, que finalmente concedió a Air Southwest derechos de vuelo en Texas.13 La decisión final llegó el 13 de mayo de 1970, cuando la Corte Suprema estadounidense decidió rechazar su revisión sin comentarios.14 Esta fecha está considerada por muchos como el momento en que empezó de facto la desregularización de la industria aérea. La historia de luchas judiciales de Southwest ha sido representada en el libro para niños, Gumwrappers y Goggles de Winifred Barnum en 1983. En el cuento, TJ Love, un pequeño avión de reacción, es llevado a juicio por dos grandes aviones de reacción para echarle de su hangar, e intentan impedirle que siga volando. Llevado al juzgado, TJ Love consigue mantener sus derechos de vuelo gracias a la defensa de "El Abogado". Aunque no se menciona el nombre de ninguna compañía en el libro, los colores de TJ Love son los de Southwest Airlines, y los otros dos aviones portan el esquema de color de Braniff y Continental. "El Abogado", por su parte, guarda una gran semejanza con Herb Kelleher. El libro fue adaptado en el musicalMuestra tu espíritu, patrocinado por Southwest Airlines, y representada sólo en las poblaciones donde operase la compañía.15 El fundador de Southwest Airlines, Herb Kelleher, estudió profundamente a la compañía aérea californiana Pacific Southwest Airlines y utilizó muchas de las ideas de esta aerolínea para crear la cultura corporativa de Southwest, e incluso en sus primeros vuelos utilizó la temática "Largas piernas y noches cortas" para los tripulantes de cabina a bordo de los vuelos de Southwest Airlines. Los primeros tripulantes de cabina que trabajaron en Southwest Airlines fueron elegidos por un comité de personas, entre las cuales estaba la que seleccionó los camareros para el avión de Hugh Hefner de Playboy. El resultado fue un grupo de tripulantes de cabina, todas mujeres, que fueron descritas como bailarinas de largas piernas y animadoras con "personalidad única". Southwest Airlines y Herb Kelleher las vistieron con panties calientes y botas de go-go.16 La aerolínea adoptó el primer plan de reparto de beneficios en la industria aérea de los Estados Unidos en 1973. Mediante este plan y otros, los empleados poseen cerca del 10 por ciento de las acciones de la compañía. La aerolínea tiene sindicado el 87 por ciento. Los pilotos están representados por la Asociación de Pilotos de Southwest Airlines, un sindicato independiente del mayor Asociación de Pilotos de Aerolínea. [editar]Primeros vuelos A comienzos de 1971, Air Southwest cambió su nombre por el de Southwest Airlines, y el primer vuelo se efectuó el 18 de junio de 1971. Sus primeros vuelos fueron desde Love Fielden Dallas a Houston y San Antonio,17 en vuelos cortos, sin decoración y una estructura tarifaria única, cuestiones que fijaron las bases de la popularidad de Southwest y propiciaron el rápido crecimiento de los años siguientes. El comienzo de vuelos en junio de 1971 fue realizado con tres aviones 737-200; un cuarto fue añadido en septiembre de ese mismo año. Con el tiempo, Southwest ha añadido variantes mejoradas del 737 pero manteniéndose con la familia del Boeing 737 para mantener bajo control los costes de operación. También esto ayuda a simplificar el entrenamiento de tripulaciones, el mantenimiento, y las operaciones en tierra, revolucionando las configuraciones de flotas de la industria aérea. En enero de 2005, Southwest retiró el último 737-200, la variante más antigua de su flota. Para celebrar la retirada del 737-200, se seleccionaron a algunos empleados de Southwest para que ataviados con pijamas efectuasen un vuelo muy temprano para celebrar el último aterrizaje en Dallas Love. [editar]Primeras pérdidas y preocupaciones financieras El resultado de 1971 y 1972 arrojó pérdidas operativas. Uno de los cuatro aviones fue vendido a Frontier Airlines y los ingresos se utilizaron para pagar salarios y cubrir otros gastos. Southwest continuó operando un horario para cuatro aviones pero utilizando sólo tres, provocando el nacimiento del "en diez minutos de regreso", y fue el tiempo normal de rotación durante muchos años.18 Southwest obtuvo sus primeros beneficios en 1973, y ha seguido en beneficios desde ese momento; un logro que no ha conseguido igualar ninguna otra aerolínea.19 Southwest ha utilizado técnicas financieras como la cobertura de combustible para reforzar su beneficio y contrarrestar muchas de las desventajas fiscales de operar una aerolínea. En 1979, Southwest volaba a todas las ciudades que actualmente siguen siendo operadas en Texas, incluyendo El Paso, Amarillo, Beaumont, Lubbock, y Midland/Odessa. Los vuelos interestatales comenzaron con operaciones a Nueva Orleans en 1979, y Albuquerque en 1980. Oklahoma City y Tulsa fueron añadidos poco después. En 1981 Southwest co-inauguró el737-300 junto con USAir. En 1982, la primera ampliación en terreno de Texas llevó a Southwest a la Costa Oeste, añadiendo vuelos a Phoenix, Las Vegas y San Diego. A finales de 1984, el 737-300 fue puesto en servicio. Los vuelos entre Chicago Midway y St. Louis comenzaron en marzo de 1985, expandiendo los vuelos de bajo coste a los mercados de Midwest. Southwest contrató a su primer piloto afroamericano, Louis Freeman, en 1980. En 1992, se convirtió en el primer afroamericano en convertirse en comandante de cualquiera de las grandes aerolíneas de Estados Unidos.20 Un 737-300 de Southwest en elAeropuerto Internacional de Portland. [editar]Contención de los costes de combustible Southwest Airlines se cosechó una reputación de ser muy agresiva y proactiva en la contención de los costes de combustible como clave para conservar sus márgenes de beneficio.21 [editar]Cobertura de combustible Southwest tiene un programa de largo tiempo para asegurarse una cobertura de combustible a buenos precios.
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