DISNEY WORLDWIDE For over 85 years, The Walt Disney Company has been the preeminent name in the field of family entertainment; the Disney name has symbolized creativity, innovation, trust, decency, optimism and quality.
Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: Media Networks – Walt Disney Television International, Disney Media Distribution, ESPN Disney Interactive - Disney Interactive Studios; Disney Online; Disney Online Studios; Disney Mobile; Playdom Studio Entertainment – Walt Disney Studios Motion Pictures International, Walt Disney Studios Home Entertainment, Disney Music Group, Disney Theatrical Group Disney Consumer Products – Consumer Products, Publishing Parks and Resorts – Disney Destinations International
Disney is a Dow 30 Company, had annual revenues of over US$40.9billion in its most recent fiscal year. Worldwide, The Walt Disney Company has approximately 156,000 employees.
In 2011, Disney was named #1 in Entertainment on World's Most Admired Companies by Fortune for the second year in a row1, #9 in Interbrand Best Global Brands study2, and #1 in the media entertainment category. The Landor Company’s 2010 Breakaway Brands survey ranks Disney as the 10th fastest brand value growth company from 2006 to 2009 3and in July 2010, Forbes named Disney at #20 in The World's Most Valuable Brands survey, the only entertainment company to appear in the top 50 list4.
DISNEY’S STRATEGIC PRIORITIES Since its founding in 1923, Disney has remained faithful to its commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Disney brand name resonates with families around the world through universal family values that are at the heart of all Disney content: Quality, Storytelling, Innovation, Decency, Community, and Optimism. Across all of our businesses, Disney is focused on three strategic priorities: Creating quality and innovative content that continues to differentiate Disney as best-in-class; Deploying cutting edge technologies to showcase our content for early competitive advantage while enhancing the customer experience; and Expanding and adding depth to our global presence, particularly in emerging markets. International expansion is a priority at The Walt Disney Company and India is one of the key market where Disney has invested significantly
DISNEY UTV: The Walt Disney Company India started operations in July 2004 with its head office located in Mumbai and has significantly expanded its footprint in February 2012 after acquiring a controlling stake in UTV, one of India’s premier media and entertainment companies. Disney UTV’s combined assets make it one of the leading film studios and film distributors in India, one of the largest TV networks with nine popular channels targeting kids, youth and families, a leading player in the digital, interactive and games segment while it continues to be a prominent player in the consumer products space. Building around core brands like Disney, Marvel, UTV, bindass and more the new organization is dedicated to developing and distributing the best in branded entertainment for Indian consumers across all age groups through films, broadcasting, digital and consumer products.
BUSINESSES IN INDIA:
MEDIA NETWORKS: Disney UTV’s media network is a bouquet of nine specialty channels in the Kids, Youth and Movie segments. It is one of the leading entertainment destinations in India, viewed by more than 100 million viewers each week[1]. The network has been successful at engaging consumers across different geographies by offering quality content that has wide appeal across different segments of audiences including kids, youth and families.
Disney Channel offers an engaging blend of quality Disney entertainment and distinctive, original programs that kids love and families trust and enjoy. Featuring popular animated series such as Phineas & Ferb, locally produced family comedies such as Best of Luck Nikki, Suite Life of Karan and Kabir, Shake It Up, Oye Jassie! and innovative family quiz show Disney Q as well as Disney movies, the channel’s multi-genre programming is available in Hindi, English, Tamil and Telugu, targeting
1 Fortune Blue Ribbon Companies 2011 http://money.cnn.com/2011/03/02/news/companies/most_admired_intro_short.fortune/index.htm 2Interbrand 2010 http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx 3 Landor Breakaway Brands® study http://www.landor.com/index.cfm?do=thinking.article&storyid=821&bhcp=1 4 Forbes Worlds Most Valuable Brands 2010 http://www.forbes.com/2010/07/28/apple-google-microsoft-ibm-nike-disney-bmw-forbes-cmo-network-most-valuable-brands_slide_21.html [1] Source: Television Audience Measurement India (TAM India) – most widely TV accepted audience measurement system in India. 1
kids age 4 to 14 and their families. For more information on Disney Channel India, please visit http://www.disney.in/DisneyChannel.
Disney XD is a multi-platform brand showcasing a compelling mix of live-action and animated programming for kids age 6-14, targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content includes series, movies, short-form, as well as sports-themed programming, and was the first kid’s channel available in Hindi, English, Tamil, Telugu. For more information on Disney XD, please visit www.disneyxd.in
Hungama TV, India’s first 24-hour kids channel, brings entertainment which is typical of childhood and follows the core philosophy of creating an experience that energizes kids with laughter. With a tagline ‘Hungama Machaya Kya?’, the channel brings alive emotions that every kid experiences in his/her life centered around unbridled fun and an unapologetic spirit of mischief. The channel’s broad range of compelling content includes local animated shows, Japanese anime and movie premieres that appeal to all sub segments. For more information on Hungama TV, log on to www.hungamatv.com
bindass is the first homegrown 360 degree entertainment brand for Indian youth that spans TV, on- ground events and digital. Synonymous with grit, style and success, bindass is a brand of purpose and relevance; the properties/shows on bindass mirror the lives of young India. Understanding the pulse of India’s largest demographic, the youth is at the core of our DNA. Reaching over 64% of Indian youth, bindass offers a unique blend of content across genres that appeal to the youth across multiple platforms. The channel is home to the best known home grown youth oriented cult shows and franchises such as Yeh Hai Aashiqui, Emotional Atyachaar, Superdude, Beg Borrow Steal and Big Switch.
UTV Movies is a new age Hindi movie channel which draws on the universal passion for Bollywood fare. The channel upholds the promise of ‘Channel Superhit Hai’ by giving its viewers a direct experience of the spirit and super hit movies of Bollywood through its programming and promotional engagements. The channel has an extensive library of titles including recent blockbusters like Go Goa Gone, Raanjhanaa, Yamla Pagla Deewana 2, Race 2, Any Body Can Dance (ABCD), Barfi, OMG: Oh My God among others. UTV Movies is available internationally in over 20 countries, including the US, on the Direct TV platform.
UTV Action marked the trend of maturity in the generic movie platform and realizing the potential of genre specific offerings. The channel showcases the best of action flicks including Hollywood in Hindi and blockbuster Bollywood action titles and provides viewers the one stop destination to enjoy the best of high octane content starring the world’s biggest heroes. UTV Action boasts of an extensive library consisting of titles such as Tron: Legacy, The Amazing Spiderman, The Dark Knight Returns, Ghost Rider: Spirit of Vengeance, The Expendables and a plethora of other action blockbusters.
UTV Stars is a mass specialty entertainment channel that brings exceptional Bollywood content to its viewers delivering on the promise of being the intimate insider of Bollywood. With path breaking original shows such as Live My Life, Breakfast To Dinner, Box Office Live and Yeh Hai Meri Kahaani to prestigious associations with the ‘People’s Best Dressed Show’, Cosmopolitan ‘Fun and Fearless’ Awards, IIFA Awards 2012, to its very own on – ground IP, the ‘Walk of the Stars’ – an iconic tribute to Indian Cinema. Stars in Your City, a multicity on-ground property which is also spun into a successful show; the brand has successfully established itself as a premier destination for all things Bollywood. UTV Stars was also the only Indian channel to be launched simultaneously in India and the Middle East.
UTV World Movies showcases the World's greatest movies from around the globe attracting the elusive urban up-market Indian seeking to explore cinema beyond Bollywood and Hollywood. The channel is home to a library of over 600 titles cherry picked from over 40 countries, including contemporary, award winning titles such as The Lives of Others, Baran, Amelie, Waltz with Bashir, No Mans’ Land, The Bands Visit, Tsotsi, The Milk of Sorrow, Song of Sparrows, The Counterfeiters and more. The library features works of famous directors such as Francois Truffaut, Akiro Kurosawa, Majid Majidi, Jafar Panahi, Martin Scorsese among many others.
Disney Junior the newly launched channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. Disney Junior's programming invites parents, grandparents and caregivers to join children in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's animated and live action series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.
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DIGITAL The Digital business of Disney UTV is the content creation & distribution hub for high-quality digital & interactive content. It is responsible for creation and delivery of multiplatform games and lifestyle audio & video content across all current and emerging digital media platforms, with a combined audience reach of over 300 million in India. The business has a library of quality games & content from UTV Indiagames, UTV, Disney, Marvel, and Pixar brands and distributes this via all mobile operators and various OEM app stores in India and also internationally. The team has created innovative and popular products including the bestselling ‘Cricket Fever game franchise’ (with over 20 million downloads), ‘Chennai Express game’ (the official mobile game launched on the movie), ‘Fighter Lukkha’ (the original IP game launched for feature phones), ‘Hitout Heroes’ (another original IP game - innovative and stylized arcade form of Cricket launched for smartphones) ‘Brave’ (feature phone game developed on Disney.Pixar’s movie), ‘Wolverine Mutant Armageddon’ (feature phone game based on Marvel Comics Universe) ‘Audio Cinema’ (a first of its kind movie- on-your-phone service with more than 350 movie titles) and ‘Digital Studio’ (series of original content developed for the web and mobile including the award winning series CHICKIPEDIA) and more. It also runs a successful online game subscription service ‘Games on Demand’ and the #1 virtual world for kids in India - Club Penguin. In the aggregation business, top content providers across the world like Electronic Arts and Gameloft work with Disney UTV to distribute their content to Indian consumers.
STUDIOS Bringing together the best of both worlds, The Walt Disney Studios and UTV Motion Pictures have formed one of the leading film studios in India. The studio’s activities span across creative development, production, marketing, distribution, licensing, merchandising and syndication of films in India and worldwide.
UTV Motion Pictures as a dominant player in the Indian film industry has been in the forefront of bringing Indian films to a global audience and the last decade in Indian cinema has seen UTV delivering some of the most iconic films including Swades, Rang De Basanti, Jodhaa Akbar, A Wednesday, Dev D, Khosla Ka Ghosla, The Namesake, Life in a Metro, Oye Lucky! Lucky Oye!, Fashion, Kaminey, No One Killed Jessica, Raajneeti, Udaan, Peepli Live, Delhi Belly, Ek Main Aur Ekk Tu, Paan Singh Tomar, Rowdy Rathore, Barfi!, Heroine, Race 2, AnyBody Can Dance (ABCD), Kai Po Che!, Yeh Jawaani Hai Deewani and more recently Ship of Theseus, Chennai Express, Satyagraha and The Lunchbox.
The studio has to its credit 4 films in the last 7 years to have been selected to represent India at the Academy awards; Rang De Basanti (2006), Harishchandrachi Factory (2009), Peepli Live (2010) and Barfi! (2012). In 2011, UTV also became one of the few studios to successfully venture into South Indian cinema with Deiva Thirumagal and Muran, and has had a successful 2012 so far with Vettai, Masala Café, Mugamoodi and Thaandavam in Tamil, and Grandmaster and Husbands in Goa in Malayalam. UTV has a library of over 80 films including Hindi, Regional, Animation and International Productions, which have been showcased in over 50 festivals across 28 countries, receiving almost 360 awards in the last 9 years.
The Walt Disney Studios has seen unprecedented box office success in India in 2012 with MARVEL’s The Avengers which was distributed and marketed in India by UTV Motion Pictures. The film emerged as the 4th highest grosser of all-time amongst Hollywood films in India. Iron Man 3 released in 2013 is by far the highest Hollywood grosser this year. Prior to this, Cars 2 and Pirates of the Caribbean 4 released in 2011 and were the biggest animation and live action titles of all time for Disney in the country. In 2010, Prince of Persia became the highest grossing western film in India that year. Earlier, Disney released its first live action Hindi feature Do Dooni Chaar in 2010 and subsequently after the success of the film, released Anaganaga-O-Dheerudu, a Telugu feature targeted at the southern audiences and second Hindi live-action film Zokkomon.
Recently, Disney UTV also announced its three Disney branded local features for its 2014 production slate namely P.K., Jagga Jasoos and ABCD 2. P.K. stars Aamir Khan and is directed by Rajkumar Hirani; Jagga Jasoos will see the Barfi! team of actor Ranbir Kapoor and Anurag Basu coming together; and ABCD 2 is the sequel to the first 3D dance film released earlier this year ABCD directed by Remo D’Souza. Also coming up is an inimitable slate with films like Shahid and P.K. in Hindi, Sigaram Thodu, Ivan Vera Madhiri, and Purambokku in Tamil, Thor: The Dark World and Saving Mr. Banks in English and many more.
Disney Media Distribution distributes more than 30,000 hours of programming in multiple languages to over 1,300 platform partners in 240 territories worldwide. In India, DMD works closely with Indian broadcasters to provide international content which appeals to local audiences.
CONSUMER PRODUCTS Disney is the largest retail character licensor in the world with US$37 billion in character merchandising retail sales globally in 2012. Consumer Products (CP) works with over 140 licensees across all categories in India to develop Disney franchises into everyday product opportunities for consumers of all ages and lifestyles. CP’s lines of business include: Toys; Fashion & Home; Food, Health & Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail Sales and Marketing (RSM). Today, Disney products are 3
available across a million stores in India. In modern trade Disney has presence in close to 500+ doors including hypermarkets and has more than 2500 SKUs across categories. In an endeavor to provide consumers with the best choice, the greatest convenience and flexibility, Disney and Net Distribution Services launched www.shopatdisney.in, extending Disney’s reach beyond large cities and making Disney merchandise available online and just a few clicks away. CP has also leveraged the growing e-commerce market in India, by making Disney branded products available across all the key online portals such as Flipkart, Jabong, Myntra, First Cry and more.
Disney Publishing Worldwide (DPW), also the biggest publisher of children’s books in the world, has over 500 titles published through local licensees and runs a growing direct retail business with over 120 titles.
The magic of the big screen is transported into Indian homes through Walt Disney Studios Home Entertainment (WDSHE), which allows for a greater access to the rich library of titles under Walt Disney Studios and UTV Motion Pictures through rental and sell- through home entertainment markets worldwide, as well as introducing them directly to consumers through retail channels. In India, Disney’s most popular Blue-ray and DVD titles include Up, Tinker Bell, Snow White and the Seven Dwarfs, The Lion King, Jungle Book, Pirates of the Caribbean 2 (the highest selling DVDs of all time in India), as well as select UTV Motion Pictures blockbuster titles, like Raajneeti and Udaan.
DISNEY DESTINATIONS INTERNATIONAL When Disneyland debuted in Anaheim, California, on July 17, 1955, Walt Disney created a destination built around unique storytelling experiences and ushered in a new era of family entertainment. Disney Destinations is part of Walt Disney Parks and Resorts and encompasses 11 theme parks at five of the world’s leading family vacation destinations- Disneyland Resort, Walt Disney World Resort, Tokyo Disney Resort, Disneyland Resort Paris and Hong Kong Disneyland. In India, the team is responsible for the promotion of the Anaheim, Orlando, Hong Kong and Paris Parks and Resorts as well as the Disney Cruise Line and represented by AviaReps based in Mumbai.
DISNEY’S CORPORATE CITIZENSHIP Being a good corporate citizen is a time-honored Disney tradition everywhere around the world. Disney plays an active role in the communities where its employees work and live. In India, Disney’s corporate citizenship efforts focus on three key areas: Compassion, Conservation, and Creativity. In 2011, Disney VoluntEARs contributed more than 3,000 hours of service through key projects.
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