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Video Vortex Reader II: Moving Images Beyond Youtube Video Vortex Reader II MOVING IMAGES BEYOND YOUTUBE 2 Video Vortex Reader II MOVING ImAGES BEYOND YOUTUBE MOVING ImAGES BEYOND YOUTUBE 3 Video Vortex Reader II: moving images beyond YouTube Editors: Geert Lovink and Rachel Somers Miles Copy Editor: Nicole Heber Design: Katja van Stiphout Cover Image: Team Thursday, Rotterdam Printer: Ten Klei, Amsterdam Video Publisher: Institute of Network Cultures, Amsterdam 2011 ISBN: 978-90-78146-12-4 Vortex Contact Reader II Institute of Network Cultures phone: +3120 5951866 MOVING fax: +3120 5951840 email: [email protected] IMAGES web: http://www.networkcultures.org BEYOND Order a copy of this book by sending an email to: [email protected] YOUTUBE EDITED BY A PDF of this publication can be downloaded freely at: GEERT LOviNK AND http://www.networkcultures.org/publications/inc-readers RACHEL SOMERS MilES Join the Video Vortex mailing list at: http://www.listcultures.org INC READER #6 Supported by: the School for Communication and Design at the Amsterdam University of Applied Sciences (Hogeschool van Amsterdam DMCI). The Video Vortex Reader is produced as part of the Culture Vortex research program, which is supported by Foundation Innovation Alliance (SIA - Stichting Innovatie Alliantie). Thanks to Andreas Treske, Dan Oki, Bram Crevits and the Video Vortex Steering Committee for their valuable input and editorial support. Thanks to our Culture Vortex partners: MediaLAB Amsterdam, Netherlands Institute for Sound and Vision, Netherlands Media Art Institute, Virtueel Platform, VPRO, Amsterdam City Archives, Museum Boijmans van Beuningen, IDFA, and the Urban Screens Association. (http://networkcultures.org/culturevortex/) Special thanks to all the authors for their contributions, and to Nicole Heber for her copy editing. This publication is licensed under the Creative Commons Attribution Noncommercial No Derivative Works 3.0 Netherlands License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-nc-nd/3.0/nl/deed.en No article in this reader may be reproduced in any form by any electronic or mechanical means without permission in writing from the author. 4 Video Vortex Reader II MOVING ImAGES BEYOND YOUTUBE MOVING ImAGES BEYOND YOUTUBE 5 CONTENTS Geert Lovink Engage in Destiny Design: Online Video Beyond Hypergrowth: The INC reader series are derived from conference contributions and produced by the Introduction to Video Vortex Reader II 9 Institute of Network Cultures. They are available in print and PDF form. THEORY & AESTHETICS Video Vortex Reader II is the sixth publication in the series. Stefan Heidenreich Vision Possible: A Methodological Quest for Online Video 13 Previously published INC Readers: Andreas Treske INC Reader #5: Scott McQuire, Meredith Martin and Sabine Niederer (eds), Frames within Frames - Windows and Doors 25 Urban Screens Reader, 2009. Robrecht Vanderbeeken This reader is the first book to focus entirely on the topic of urban screens. Offering Web Video and the Screen as a Mediator and Generator of Reality 35 texts from a range of leading theorists to case studies on artist projects, as well as Vito Campanelli screen operators’ and curators’ experiences, this collection offers a rich resource for The DivX Experience 51 exploring the intersections of digital media, cultural practices and urban space. Sarah Késenne Regarding the Sex, Lies and Videotapes of Others: Memory, Counter-Memory, INC Reader #4: Geert Lovink and Sabine Niederer (eds), and Mystified Relations 61 Video Vortex Reader: Responses to YouTube, 2008. ImAGES ON THE MOVE This reader is a collection of critical texts dealing with the rapidly emerging world Gabriel Menotti of online video – from its explosive rise in 2005 with YouTube, to its future as Objets Propagés: The Internet Video as an Audiovisual Format 70 a significant form of personal media. Andrew Gryf Paterson INC Reader #3: Geert Lovink and Ned Rossiter (eds), From a Pull-down Screen, Fold-up Chairs, a Laptop and a Projector: The Development of Clip Kino Screenings, Workshops and Roles in Finland 81 MyCreativity Reader: A Critique of Creative Industries, 2007. This reader is a collection of critical research into the creative industries. The material Jan Simons develops out of the MyCreativity convention on International Creative Industries Re- Between iPhone and YouTube: Movies on the Move? 95 search held in Amsterdam, November 2006. This two-day conference sought to bring COLLECTION CASE STUDIES the trends and tendencies around the creative industries into critical question. Sandra Fauconnier Video Art Distribution in the Era of Online Video 108 INC Reader #2: Katrien Jacobs, Marije Janssen and Matteo Pasquinelli (eds), Evelin Stermitz C’LICK ME: A Netporn Studies Reader, 2007. ArtFem.TV: Feminist Artistic Infiltration of a Male Net Culture 126 This anthology collects the best material from two years of debate from ‘The Art and Mél Hogan Politics of Netporn’ 2005 conference to the 2007 ‘C’LICK ME’ festival. The C’LICK ME Crashing the Archive/Archiving the Crash: The Case of SAW Video’s Mediatheque 132 reader opens the field of ‘internet pornology’, with contributions by academics, artists and activists. Teague Schneiter Ethical Presentation of Indigenous Media in the Age of Open Video: Cultivating Collaboration, Sovereignty and Sustainability 147 INC Reader #1: Geert Lovink and Soenke Zehle (eds), Incommunicado Reader, 2005. ASIA ONLINE The Incommunicado Reader brings together papers written for the June David Teh 2005 conference ‘Incommunicado: Information Technology for Everybody The Video Agenda in Southeast Asia, or, ‘Digital, So Not Digital’ 162 Else’. The publication includes a CD-ROM of interviews with speakers. Ferdiansyah Thajib, Nuraini Juliastuti, Andrew Lowenthal and Alexandra Crosby A Chronicle of Video Activism and Online Distribution in Post-New Order Indonesia 178 Download a free PDF of the readers from: Larissa Hjorth www.networkcultures.org/publications/inc-readers Still Mobile: Networked Mobile Media, Video Content and Users in Seoul 195 6 Video Vortex Reader II MOVING ImAGES BEYOND YOUTUBE MOVING ImAGES BEYOND YOUTUBE 7 TECHNOLOGICAL APPROACHES Matthew Williamson Degeneracy in Online Video Platforms 211 Andrew Clay Blocking, Tracking, and Monetizing: YouTube Copyright Control and the Downfall Parodies 219 Tara Zepel Cultural Analytics at Work: The 2008 U.S. Presidential Online Video Ads 234 Rachel Somers Miles Free, Open and Online: An Interview with Denis Roio aka Jaromil 250 Alejandro Duque Streaming Counter Currents: ‘W.A.S.T.E’ 258 POLITICS & HUMAN RIGHTS Sam Gregory Cameras Everywhere: Ubiquitous Video Documentation of Human Rights, New Forms of Video Advocacy, and Considerations of Safety, Security, Dignity and Consent 268 Elizabeth Losh Shooting for the Public: YouTube, Flickr, and the Mavi Marmara Shootings 283 ONLINE VIDEO ArT Brian Willems Increasing the Visibility of Blindness: Natalie Bookchin’s Mass Ornament 293 Natalie Bookchin and Blake Stimson Out in public: Natalie Bookchin in Conversation with Blake Stimson 306 Linda Wallace non-western and garland 318 Perry Bard When Film and Database Collide 322 Cecilia Guida YouTube as a Subject: Interview with Constant Dullaart 330 Rosa Menkman Glitch Studies Manifesto 336 Albert Figurt The Thin Line Between On and Off: a (re:)cyclothymic exploration 348 APPENDICES Video Vortex Conferences 356 Video Vortex III in Ankara Video Vortex IV in Split Video Vortex V in Brussels Video Vortex VI in Amsterdam Author Biographies 372 8 Video Vortex Reader II MOVING ImAGES BEYOND YOUTUBE MOVING ImAGES BEYOND YOUTUBE 9 ENGAGE IN DESTINY DESigN: ONliNE VidEO BEYOND HYPErgrOWTH INTRODUCTION TO VIDEO VORTEX READER II GEERT LOviNK ‘The automatic carriage-return on the typewriter, electronic central locking of cars: these are the things that count. The rest is just theory and literature’. – Jean Baudrillard 1 This second Video Vortex Reader marks the transition of online video into the mainstream. Staggering statistics of hypergrowth no longer impress us. Discussing a possible online video project for the first time in late 2006 in Melbourne with Seth Keen, the topic was still a matter of ‘becoming’. One collaborative research project, six conferences and two anthologies later, the Video Vortex project seems at a crossroads. Massive usage is not an indication of relevance. Heavy use does not automatically translate into well-funded research or critical art practices. Is the study of online video, like most new media topics, doomed to remain a niche activity – or will we see a conceptual quantum leap, in line with the billions of clips watched daily? So far, there is no evidence of a dialectical turn from quantity into quality. It is remarkable how quickly both pundits and cultural elites became used to online video libraries containing millions of mini-films. In our ‘whatever’ culture nothing seems to surprise us. Who cares about the internet? Continuous technological revolution, from social networking to smartphones, seems to have numbed us down. B-S-B: Boredom-Surprise-Boredom. Instead of an explosion of the collective imaginary we witness digital disillusion – a possible reason why online theory has had a somewhat unspectacular start. The low quality of YouTube’s most popular videos certainly indicates that this platform is not a hotbed of innovative aesthetics. What are the concerns here? Was will das Medium? Are we condemned to fight over the exact percentage of user-generated content in comparison to remediated film and television material? Will online video remain a jukebox item that is passed from one social network to the next? Have we all switched from zapping to searching? Should we approach the potential of YouTube culture from the plasma screen angle? Is the final destination to be found in the living room, where the online video logic starts to compete with cable and free-to-air television? Is online video liberating us from anything? Instead of trying merely to measure this ever-changing field, we can also try to define future scenarios. Let’s dig into the destiny of online video and discuss three possible directions: 1. Jean Baudrillard, Cool Memories: Volume 1, trans. Chris Turner, London; New York: Verson, 1990, p.191.
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