DOCSLIB.ORG

Indian Journal of Arts PERSPECTIVE International Quarterly Journal for Arts ISSN 2320 – 6659 EISSN 2320 – 687X © 2016 Discovery Publication

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Indian Journal of Arts PERSPECTIVE International Quarterly Journal for Arts ISSN 2320 – 6659 EISSN 2320 – 687X © 2016 Discovery Publication PERSPECTIVE Indian Journal of Arts International Quarterly Journal for Arts ISSN 2320 – 6659 EISSN 2320 – 687X © 2016 Discovery Publication. All Rights Reserved Designing a coffee shop: did you consider the atmosphere? Publication History Received: 15 January 2015 Accepted: 8 November 2015 Published: 1 March 2016 Citation Siti Aisyah Muhammad, SungPil Lee. Designing a coffee shop: did you consider the atmosphere?. Indian Journal of Arts, 2016, 6(17), 1-15 1 Page Designing A Coffee Shop: Did You Consider The Atmosphere? Siti Aisyah Muhammad1 and SungPil Lee2 1 University Malaysia of Kelantan (UMK), Malaysia [email protected] 2Dongseo University (DSU), South Korea [email protected] ABSTRACT The creative industry has considered service innovation design as a crucial component, which has the significant impact on the perception of the consumer has been proven in the countries that are major in the design market. The purpose of the study is to determine the preferences of the customers in selecting a coffee shop via the successful design that have been implemented in service innovation design and applied Semantic Differential Methodology. The results represent about the implication of the service innovation that explicit the significant information about the perceptions of the customers in the design. This could be useful fundamental data enabling designers to understand the factor of preferences easily and to establish appropriate design concepts for their coffee shop. Keywords: creative industry, service innovation design, atmosphere, coffee shop, physical environment INTRODUCTION This paper intentionally exposes the implementation of service innovation design approach in the cultural and the creative industry. Promoting service innovation design as part of cultural and creative design industries has been implemented in many countries that are major in design industries such as England, Japan, and South Korea (Ko, Lin & Lin, 2009). In addition, the service innovation design has been the 2 second highest output value of the creative industry in England. As quoted by Ko, Lin and Lin (2009, Page p.01), “while service innovation design is under tough competitive pressure from the developing global market, it seems that the local design should be focused on the ‘service’ to adapt an ‘innovation’ to product ‘design’”. Therefore, this paper proposes to illustrate the method of service innovation design, which has a significant impact on the perception of the customers in the innovation regarding a coffee shop. Apparently, the design is developed for the customers, users, clients and so on. The service innovation design, however, emphasizes their perception that lead to the loyalty and satisfaction increases the market industry. In other words, a happy customer leads to the positive perception and increases positive impact to the product and service market. In fact, the world of service market is very much relying on the environmental psychology. Environmental psychologists suggest that the feelings or the emotions of the people determine what they do and how they do it (Donovan & Rossiter, 1982; Mehrabian & Russel, 1974). Perception, in addition, is the instant response to the immediate environment, whereas cognition refers to the process of semantic and verbal classification of perception (Bro, 2000). Impression and customer’s behavioral intention that are related with the customer’s satisfaction whereby physical environment and cognitive emotion do take the decision upon their retention and revisiting the place (Han et al., 2009; Hyun et al., 2011; Ha & Jang, 2013). The creative industry is a wide creative action involving the subjective precise definition, but all contribute to the economic and industrial tendency; art, design, advertising, architecture etc. Hence, service design in innovative product development narrates the aspects of aesthetics, ergonomics, user- friendliness, efficient use of materials, functional performance and so on (Gemser & Leenders, 2001). Consequently, this study examined the relationship between the design attributes of a coffee shop (physical environment) and customer’s preferences (perception) as the example of service innovation design employment in the creative industry. Customers usually obtain their first impression of a product from visual stimuli, including the form (Hsiao, 1994a, 1997), color (Hsiao, 1994b, c), and material (Hao et al., 2001). Bergenwall (1998) states that ‘‘emotions usually lead to some kind of actions by the 3 individual, i.e. they have some kind of consequences''. Despite there are many components and factors Page lead to positive customer’s impression, this study will use KJ Method and Semantic Differential (SD) methodology to explicit the factors of customer’s impression to a design quality of a coffee shop (Bergenwall , 1998). Coffee Shop Historically, the coffee shop in South Korea begins with dabang after the Japanese colonization (1910- 1945) with a very different westernized style and only the royal and the high positions people could afford it. Later in the 1970s, the concept of dabang that involve the DJ playing recorded music upon the request of the customers. Then, the competition among the dabangs in 1980 have created many styles and ideas of its atmosphere and started to be called as a café. In the 1990s, the people thought that the consumption had a style too. Thus, they preferred the cafés with neater interior designs and emphasize professionalism in the coffee choice. Then, there was a huge shift in the Korean café culture’s history in 1999 when Starbucks, the first foreign franchise coffee shop in Korea, was established in Sinchon, Seoul. Starbucks introduced Korea to a new café culture, such as take-out and self-service system without a good-looking waitress and the customer staying at a café alone while reading a book or doing homework. Since then, more foreign franchise coffee shops entered the market with a greater variety of coffee and atmospheres, and more local franchise cafés and small private-owned cafés appeared with their unique features (Jang, 2012). Rust and Oliver (1994) argued that the perception of service quality such as reliability is based on the customer’s evaluation of the physical service factors such as design. In fact, the loyalty of the customer is considered to be an important factor for increasing the profitability and maintaining the position of the organization (Mohammad et.al, 2012). The impression is usually affected by the senses, reviews, social media, and personal experiences that had become a part of the marketing concept. Thus, referring to the literature review, this study has selected two coffee shops in Busan as a subject of the test in order to explicit the factors of the preferences of the customers. 4 Page METHODOLOGY The city in Seomyeon, Busan are provided with various kinds of coffee shops, either international franchise or local, themed or traditional. A pre-test survey has been done with 20 samples in order to decide the most visited and want to be visited coffee shop according to the exterior and the interior of the coffee shops in Seomyeon. The two coffee shops are also selected with the same criteria, which is local Korean franchise coffee shop and are located within 100m bounds. Based on the result, two different styles of coffee shops were selected namely OK Dabang and KAVAN Espresso. OK Dabang has started its business in the year 2005 and currently has 7 franchises until the year 2014. It continues the tradition of the dabang atmosphere where the DJ and music request are provided. OK Dabang in Seomyeon, Busan has been opened in the year 2011 at the corner of a two-storey building. Located at the same junction with OK Dabang, KAVAN Espresso has been opened since the year 2012 that has brought a different atmosphere than OK Dabang. KAVAN Espresso follows the contemporary industrial design interior with modern gallery look. Figure 1 below shows the location of both coffee shops. Figure 1. Both coffee shops locations 5 Page Figure 2. Keywords for the subjects 20 samples were figured their impressions resulted from 101 adjectives for both subjects using the KJ method (Figure 2). Semantic Differential Methodology (SDM) consists of listing the semantic attributes of the product to analyze and to carry out the user tests in which the user must assess the product according to these attributes. The attributes are often defined by pairs of antonymous adjectives, which lie at either end of a qualitative scale. Derived from the adjectives given by the samples, 15 pair’s adjectives are clustered according to the similar and highest repetition of meanings (Tables 1 and Figure 3). Based on the pairwise adjectives, the photographic images were analyzed, categorized and investigated through a questionnaire using the Semantic Differential (SD) methodology. The SD method is applied in order to evaluate the customers’ impressions upon both selected coffee shops. The participants were asked to fill up the questionnaire without visiting the places. A video and a photographic image of OK Dabang and KAVAN Espresso are shown at the beginning of the answering session. The bipolar 5-point scale is used where the participants would evaluate both of the coffee shops based on the nearest accurate impression to the adjectives provided (Table 1). There were 100 samples who participated in this study (male: 49, female: 51) where 61% are the Design Students and 39% are 6 Page from the others category (4%: unemployed; 9%: arts or entertainment field; 16% education field; 4% financial field; 3% public servant; 2% health care field; 1% real estate field). Table 1 The bipolar 5- point scale 1 2 3 4 5 1 INFORMAL FORMAL 2 FLEXIBLE RIGID 3 ORDINARY EXCLUSIVE 4 LEISURE TENSE 5 AFFORDABLE EXPENSIVE 6 NOSTALGIA FUTURISTIC 7 TRADITIONAL MODERN 8 QUIET NOISY 9 GLOOM BRIGHT 10 FUNNY SERIOUS 11 ENJOYMENT LEGISLATIVE 12 SOCIALNESS PRIVACY 13 LOCALITY UNIVERSAL 14 FREEDOM ETIQUETTES 15 ISOLATED UNIFIED RESULTS The results of the bipolar 5-point scale are presented as X-axis representing the pairwise adjectives and the Y-axis is a number of the participants while the series are the 5-point scale.
Load more

Recommended publications
  • The Cultural Cold War Goes "Vulgar": Radio Serial Melodrama In
    University of Massachusetts Amherst ScholarWorks@UMass Amherst Communication Graduate Student Publication Communication Series 2017 The ulturC al Cold War Goes "Vulgar": Radio Serial Melodrama in Post-Korean War South Korea, 1956-1960 Bohyeong Kim University of Massachusetts Amherst, [email protected] Follow this and additional works at: https://scholarworks.umass.edu/communication_grads_pubs Part of the Communication Commons Kim, Bohyeong, "The ulturC al Cold War Goes "Vulgar": Radio Serial Melodrama in Post-Korean War South Korea, 1956-1960" (2017). International Journal of Communication. 9. Retrieved from https://scholarworks.umass.edu/communication_grads_pubs/9 This Article is brought to you for free and open access by the Communication at ScholarWorks@UMass Amherst. It has been accepted for inclusion in Communication Graduate Student Publication Series by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact [email protected]. International Journal of Communication 11(2017), 3203–3223 1932–8036/20170005 The Cultural Cold War Goes “Vulgar”: Radio Serial Melodrama in Post–Korean War South Korea, 1956–1960 BOHYEONG KIM1 University of Massachusetts Amherst, USA This study explores the birth of the popular radio serial drama under the Cold War doctrine of national broadcasting in 1950s South Korea. By examining texts, critiques, production practices, and writers, I interrogate how the anti-Communism propaganda mandate was negotiated in radio drama, influenced not only by the South Korean government and the field of radio production but also by the U.S. cultural Cold War programs and Americanization. As the result of historical contingencies within radio- drama production, the propaganda mission of national broadcasting morphed into “vulgar” melodrama, focused on romantic triangles and urban lifestyles.
    [Show full text]
  • Sohn, Sung Hyun CV
    Sohn, Sung Hyun CV Currently lives and works in Melbourne, Australia [email protected] Sung Hyun Sohn was born in Busan in 1971. He studied photography at Chung website: www.shsohn.com Ang University(BFA) and fine art photography at the graduate school of the same www.shsohn.com university(MFA). He received MFA in visual arts from Rutgers University in the U.S. and is currently pursuing his doctoral study in Department of Cultural Anthropology at Hanyang University Graduate School. Sung Hyun Sohn expresses stories on history, society and economy of the Mongoloid race including the Koreans through visual arts. He is currently deep inside the community of native North Americans, together on a journey to their past and present. Every year, he travels around Mongolia and North America, and talks on various topics and criticizes civilization on current issues through photographs and writings. He participated more than 40 times in exhibitions held in New York, Italy and Germany and also the Gwangju Biennale 2002, and was part of multiple publication projects carried out in Korea and other countries. The author wrote The Circle Never Ends (AGIBOOKS, 2007), the story of native Americans, and jointly translated Coming to Light(Moonji Publishing, 2012), the oral literature of indigenous people. He is the member of Nutopia Forum, a group of New York-based portrait photographers. Education 2011 - 2015 Ph.D. Candidate, Hanyang University (South Korea), Department of Cultural Anthropology. Dissertation Topic: Life Histories of Transnational Koreans 2003 - 2005 M.F.A., Rutgers University (USA), Mason Gross School of the Arts, Department of Visual Arts.
    [Show full text]
  • 22. TEA and TOBACCO O Jong-Rok in Korea, There Is a Special Word For
    22. TEA AND TOBACCO O Jong-rok In Korea, there is a special word for products, such as alcohol, cigarettes, and coffee, that have little or no nutritional value but are consumed prin- cipally for pleasure – gihopum. Unlike sweets or seasonings, the pleasure comes from the presence of a depressant such as alcohol or a stimulant such as nicotine or caffeine. In modern societies, these products remain popular despite concerns about the health and social problems they can cause when consumed to excess. South Koreans are known for their relatively high consumption of alcohol (see the previous chapter) and cigarettes. South Korea ranked twenty-first in the world in cigarette con- sumption with 1,733 cigarettes per adult per year in 2007, higher than the United States (#39) and the United Kingdom (#65) but lower than Japan (#12). Coffee consumption has been increasing steadily in the South since the 1970s. It ranks fifty-seventh in the world, behind the United Kingdom (#47), Japan (#41), and the United States (#27). Starbucks entered South Korea in 1999, and now there are hundreds of stores in cities throughout the country. In fact, at one point, the largest Starbucks coffeehouse in the world was located in Seoul. Koreans have drunk alcohol since ancient times, and tobacco was introduced in the Joseon period. But coffee was not introduced to Korea until the late nineteenth century; similar to other Asian countries, they drank tea. This chapter examines two of the main gihopum of the Joseon period, tea and tobacco, and the relation of tobacco to the social status system.
    [Show full text]
  • Dongseong-Ro, Jung-Gu, Daegu B 580, Gukchaebosang-Ro, Jung-Gu, Daegu 156, 524 5 Min
    Restaurant look around Cafe shopping Pub -ro Hyundai Department Store Shopping dongseong 10:30~20:00 / Weekends 10:30~20:30 Tour novotelㆍeldis regent hotel) 053-245-2233 2077, Dalgubeol-daero, Jung-gu, Daegu ( Exit 18 of Banwoldang Station (Red and Green line) About 60 brands have shops in Hyundai Department store. There are also may cultural activities for customers to explore. Daegu Department Store Daehyun Primall(Jungangro Underground Arcade) 10:30~20:00 / Weekends 10:30~20:30 10:30~22:00 (Close on the first Monday) 053-255-2427 053-423-1234 30, Dongseong-ro, Jung-gu, Daegu B 580, Gukchaebosang-ro, Jung-gu, Daegu 156, 524 5 min. from Exit 2 of Jungang-ro Station (Red line) Connected with Jungangno Station (Red line) A landmark in Daegu that has been around for over 60 years. This 430-meter long underground shopping center begins at Feb. A popular shopping destination for cosmetics, fashion acces- 28 Democratic Movement Memorial Park. Most of the stores sell sories and trendy casual clothes. clothes, glasses, jewelry, cameras or fashion accessories. Bongsan Culture Street tour Bongsan-dong, Jung-gu, Daegu 304, 349, 401, 503 3 min. from Exit 9 of Banwoldang Station (Red and Green line) Comparable to Insa-dong in Seoul, this street has small gal- Gyesan Cathedral leries, art supply shops, antique shops, and Bongsan Cultural 053-254-2300 10, Seoseong-ro, Jung-gu, Daegu Center is located here. 5 min. from Hyundai Department Store It is the oldest cathedral in Gyeongsang Province and the only sur- Gyeongsang Gamyeong Park viving building from 1910s, Daegu.
    [Show full text]
  • Seoul Tour Guidebook Recommended Tour Courses in Seoul Seoul Tour Guidebook Recommended Tour Courses in Seoul Seoul Tour Guidebook Recommended Tour Courses in Seoul
    Seoul Tour Guidebook Recommended Tour Courses in Seoul Seoul Tour Guidebook Recommended Tour Courses in Seoul Seoul Tour Guidebook Recommended Tour Courses in Seoul Contents 04 Walking the K-Star Road 07 Scent of Spring in Seongbuk-dong 11 The History Bus 15 The Real Gangnam Style 18 Reality Walks 22 River of Light 25 Seoul's Autumn Colors 29 Nighttime stroll around Sinsa-dong 32 HongdaeStylin’ It Up 37 Sangam-dong: Heart of the Korean Wave 2015 Seoul Tour Walking the K-Star Road A journey through the birthplace of the Korean Wave Apgujeong Station Apgujeong Rodeo Station Galleria East Galleria West 7 1 2 1 Everysing 6 FNC Entertainment Gangnam Tour- 3 Cofioca G+Star Zone ist Information 6 2 Center 5 5 10 Corso Como Seoul 4 JYP Entertainment 4 3 Cube Entertainment Spa the el Dosan Park BH Entertainment Cheongdam Ra Beauty Core Intersection Walking Course Gangnam Tourist Information Center -> Area around Apgujeong Station (including Spa the el and Ra Beauty Core) -> Galleria Department Store -> G+Star Zone -> Everysing -> 10 Corso Como Seoul -> SM Entertainment -> Cube Entertainment -> JYP Entertainment -> BH Entertainment "What makes Abbey Road in London, Piazza di Spagna in Rome and Central-Mid-Levels escalator in Hong Kong so special? It's the Beatles who crossed the road, Audrey Hepburn who strode the plaza, and the Romance of Chungking Express that hit the stairway. It's our beloved stars and their stories that make the spots shine." So begins the lovely blue guidebook to Gangnam's newly unveiled K-Star Road, an urban walking course linking the largely Hallyu (Korean Wave)-related sites in the affluent district south of the Hangang River.
    [Show full text]
  • What's Hot in South Korea's Food Market Korea
    THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public Date: 1/29/2016 GAIN Report Number: KS1603 Korea - Republic of Post: Seoul ATO What's Hot in South Korea's Food Market Report Categories: Agricultural Trade Office Activities Approved By: Kevin Sage-EL Prepared By: Staffs of ATO and AAO Report Highlights: As you will see from several articles coffee continues to be one of the favorites among ‘brewed’ beverages in South Korea, particularly for cafes and also restaurants. Korea’s Makgeoli, a traditional fermented beverage is the historical favorite from the alcoholic beverage category. However, imported beer gains some traction with consumers in Korea. General Information: 1. ATO Director Comment As you will see from several articles coffee continues to be one of the favorites among ‘brewed’ beverages in South Korea, particularly for cafes and also restaurants. Korea’s Makgeoli, a traditional fermented beverage is the historical favorite from the alcoholic beverage category. However, imported beer gains some traction with consumers in Korea. Despite this success, it is still a small percentage of total consumption of alcoholic beverages, indicating room for growth. Domestic Korean beer continues to dominate the market as indicated by the fact that locally brewed beer accounted for a 91.8 percent of overall beer sales in value (or 95.6 percent in volume) in 2013 2. Consumer Trends Price of Imported Beer, Wine and Coffee was Most Expensive in Seoul among the Cities Surveyed Around the World [Korean, OSY] http://news.donga.com/3/all/20160121/76033084/1 Summary: On January 20, Korea Consumers Coalition, a NGO group, announced outcomes of its 2015 consumer product price survey administered in 13 major cities around the world.
    [Show full text]
  • DRAGONS DRINKING COFFEE South Korean and Chinese Coffee Cultures
    Master’s Degree programme in Languages, Economics and Institutions of Asia and North Africa “Second Cycle (D.M. 270/2004)” Final Thesis DRAGONS DRINKING COFFEE South Korean and Chinese coffee cultures Supervisor Prof. Daniela Rossi Assistant Supervisor Prof. Franco Gatti Graduand Fabio Palanza Matriculation Number 857649 Academic Year 2016/2017 INDEX 论文提要 ..................................................................................................................................... 3 THE SOUTH KOREAN COFFEE MARKET ........................................................................................ 7 1.1 CHAPTER OVERVIEW ........................................................................................................... 7 1.2 HISTORY OF COFFEE IN SOUTH KOREA ............................................................................... 8 1.2.1 The introduction of Coffee in Korea ............................................................................. 8 1.2.2 The role of Starbucks Coffee in giving a new shape to the Korean Coffee market.... 11 1.3 THE RISE OF KOREAN COFFEE HOUSES ............................................................................. 13 1.3.1 Korean consumers prefer Specialty coffee chains ..................................................... 13 1.4 KOREAN MAIN COFFEE CHAINS: CAFFE’ BENE, EDIYA COFFEE ......................................... 16 1.4.1 CAFFE’ BENE ............................................................................................................... 16 1.4.2 EDIYA COFFEE
    [Show full text]
  • Living in Seoul
    Living in Seoul 2015 Living in Seoul English Edition Living in Seoul Guide for Living in Seoul English Edition SEOUL GLOBAL CENTER | Tel_ 82-2-2075-4180 Fax_ 82-2-723-3205 http://global.seoul.go.kr English Edition contents Immigration 08 Visa 09 Stay 14 Foreign Registration 16 Overseas Koreans 18 Re-entry Permission 19 Departure 20 Q&A Transportation Accommodation 22 Using Public Transportation 38 Types of Accommodation 22 Subway 40 Types of Lease Contracts 25 Intra-city Buses 43 Real Estate Agents 27 Taxis 45 International Districts 29 Transit Cards 48 Purchase Procedures for Foreigners 30 Express Buses 49 Making the Move 31 Trains & Planes 51 Electricity 34 Q&A 51 Gas 52 Water Service 53 Q&A Garbage Disposal Communication Education Driving 56 Preparations for Garbage Collection & Banking 106 Education System 132 Driving in Seoul 57 General Waste 106 Educational Options 137 Penalty Points for Traffic Violations 57 Food Waste 66 Communication Facilities 107 Preschools 138 Penalty Points from Traffic Accidents 58 Recycling 71 Postal Services 108 Foreign Schools 139 Purchasing a Vehicle 59 Large Waste Matter 75 Telephone Services 114 Korean Language Education 144 Resident Prioritized Parking System 61 Recycling Centers and Flea Markets 78 Banking 116 Libraries & Book Stores 144 Rental Cars 63 Q&A 82 Q&A 119 Q&A 145 Motorcycles 146 Traffic Accidents 147 Q&A Employment Medical Services 86 Scope of Activities and Employment for Foreigners in Korea 122 Korean Medical System 86 Employment Procedures by Visa Status 123 Medical Services for Foreigners
    [Show full text]
  • Moving Gyeongseong: Korean Reaction to Changes in the Urban Landscape of Colonial Seoul in the 1920S
    Moving Gyeongseong: Korean Reaction to Changes in the Urban Landscape of Colonial Seoul in the 1920s Jane Song Senior Honors Thesis International Relations, Asian Studies i Table of Contents Table of Contents .......................................................................................................................... ii List of Figures ................................................................................................................................ iii Acknowledgements ........................................................................................................................ iv Preface............................................................................................................................................. v Introduction ..................................................................................................................................... 1 Questions and Hypothesis ........................................................................................................ 5 Background History ................................................................................................................. 8 Sources ................................................................................................................................... 10 Literature Review and Approach............................................................................................ 13 Chapter 1: Gyeongseong‘s Landmarks as Symbols of Japan‘s Colonial Power ........................ 19
    [Show full text]
  • South Korea (Republic of Korea)
    CultureGramsTM World Edition 2016 South Korea (Republic of Korea) Early Kingdoms and the Yi Dynasty BACKGROUND Powerful kingdoms flourished on the Korean Peninsula more than two thousand years ago. Of particular importance were Land and Climate the Silla (established in 57 BC), Goguryeo (37 BC), and South Korea is slightly larger than Hungary or the U.S. state Baekje (18 BC) dynasties. Silla kings united the three warring of Indiana. Its only land border is shared with North Korea, kingdoms in AD 668 and developed a rich Buddhist culture. roughly along the 38th parallel, where the Korean Peninsula By 935, the strong new Goryeo kingdom had established was divided at the end of World War II. At its closest point, itself on the peninsula. The name Korea comes from South Korea is 123 miles (196 kilometers) from Japan. "Goryeo." During the Goryeo era, the world's first movable Around 65 percent of South Korea's territory is forested, and metal-type printer was invented. A coup in 1392 ended the approximately 16 percent is suitable for cultivation. Hills and Goryeo kingdom and began the Joseon (or Yi) Dynasty. The mountains dominate the east, while plains are found in the Yi ruled for more than five hundred years. During this time, west and south. South Korea also has a number of islands, Korean culture was heavily influenced by Chinese culture, mostly along the southern and western coasts. The largest is and much of this influence can still be felt today. Jeju, a popular tourist destination off the mainland's Occupation and Liberation southwest coast.
    [Show full text]
  • September - December 2020 소 식
    ` 아 시 아 소 사 이 어 티 코 리 아 September - December 2020 소 식 Issue No. 38 HONG KONG HOUSTON LOS ANGELES MANILA MELBOURNE A newsletter published as a membership service of Asia Society Korea MUMBAI NEW YORK Asia Society Korea Become a Member Now! Lotte Hotel Seoul, Suite 615 For more information about our membership, SAN FRANCISCO 30 Eulji-ro, Jung-gu please contact us or visit our website at SEOUL Seoul, Korea 04533, CPO Box 3500 www.asiasociety.org/korea. SYDNEY Tel: 82 2 759 7806 Fax: 82 2 757 0034 Asia Society TOKYO Follow @Asiasocietykr Korea Center Email: [email protected] WASHINGTON D.C. ZURICH Leo Gala Series 2020 Cultural and Public Diplomacy Award Dr. Eun-Kyeong Jeong, Commissioner of Korea Disease Control and Prevention Agency (center), Dr. Hong-Koo Lee, Honorary Chairman of Asia Society Korea (top left), H.E. Harry B. Harris Jr., Ambassador of the U.S. Embassy Seoul (top right), H.E. Simon Smith, Ambassador of the British Embassy Seoul (bottom left), and H.E. Philip Turner, Ambassador of New Zealand (bottom right) November 24, 2020 – Asia Society Korea honored Korea Disease Control and Prevention Agency (KDCA) with Asia Society Korea’s 2020 Cultural and Public Diplomacy Award for their dedicated efforts to achieve transparency amid the pandemic and to show the appreciation for their selfless hard work to save lives during the COVID-19 crisis. Dr. Eun-Kyeong Jeong, Commissioner of KDCA, accepted the award on behalf of the agency. Since the outbreak of the pandemic, the Korea Centers for Disease Control and Prevention (KCDC), now called the Korea Disease Control and Prevention Agency (KDCA), has been in charge of advising South Korea’s disease control guidelines, including strict social distancing, which have been highly praised by the international community.
    [Show full text]
  • 02 ƯÁý03 Charles R
    The April 19th Generation and the Start of Postcolonial History in South Korea Charles R. Kim Despite implanting buoyant hopes for South Korea’s modern and democratic transformation, the April Revolution of 1960 gave way to the military coup of 1961 and the restoration of authoritarian rule. For this reason, April 19th came to be known in subsequent years as an “incomplete revolution” by nationalist intellectuals. This article examines the discourse of national regeneration in the aftermath of April 19th and May 16th to demonstrate the interrelatedness of the two events. The study contends that this pair of seminal developments generated, and was generated by, widespread perceptions of historical transition from an undesirable colonial past to a more desirable postcolonial future. Emergent nationalist beliefs in the start of a new phase in national history played a crucial role in consolidating the framework for political struggles and historical change in the era of developmental authoritarianism. Keywords: nationalist discourse, April 19th, May 16th, culture, generations Introduction The “April 19th generation” (Sailgu sedae) is a category that defies precise definition. Most commonly, the appellation refers to the influential group of writers and literary critics that emerged in the wake of the April Revolution. The April 19th generation is also closely tied to the idea of the “June 25th generation” (6.25 cheheom sedae)—that is, people who experienced the Korean War during their formative years. For analysts of political activism, the April 19th cohort overlaps with the “June 3rd” (Yuksam) cohort to form the first generation of the democratization movement. Part and parcel of this definitional imprecision is a lack of clarity concerning the politics of the April 19th generation.
    [Show full text]