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CHECK-in CHE C SEOUL K-in S K-in E OUL Check-In Seoul | English CHECK-in SEOUL ENTERING SEOUL Check-In Seoul is a travel guide Seoul’s Subway and Public Bikes 04 CULTURE Keys to the City for visitors looking to experience Seoul Landmarks 06 the city’s culture and see the ’ Getting the Most Out of Seoul 08 Boppin in the City of K-pop 50 real Seoul. I Love Seoul! 14 Experience Millennia of Music History 51 Seoul’s Cultural Landmarks 52 Cultural Revival 54 Getting the Most Out of Seoul 18 Culture Walk Along Seoullo 7017 56 HIP PLACES Traveler’s Wishlist STREET Tour of Daily Life on Seoul’s Streets Seongsu-dong: “Holy Water” Area 22 Ikseon-dong: Hanok-Heavy Alleyways 62 Euljiro is Hipjiro 24 Bukchon and Seochon: Traditional and Night Markets: Former Nobles’ Villages Turned Trendy 'Hoods 64 As Ordinary as Seoul Can Get 28 Garosu-gil: Gangnam Trendsetter 68 Myeong-dong: Songnidan-gil: Other Side of Skyscrapers 69 Seoul’s Quintessential Shopping District 29 Seoul Style Spots 30 I’ll Be Back, Seoul! 72 Travel Memories 74 HISTORY The Layers of 2,000 Years of Rich History Seoul Directory 76 Joseon Dynasty’s Royal Space 38 Jeongdong-gil Street: Stroll Through Korea’s Modernization History 42 Donuimun Museum Village: 100 Years Condensed into One Village 44 SEOUL, HERE WE COME! Ui-Sinseol LRT Daegok Yeonsinnae Bulgwang 4 Sungshin Women’s University Seoul has an excellent public transportation network. ’ In addition to buses and taxis, the city’s subway and public Seoul s Subway and Public Bikes bikes make inner-city travel even more convenient. Public bike The subway is the most convenient way to travel to and from rentals are next to subway stations and throughout the city at the airport and in and around the city. Master Seoul’s public Bomun an average interval of 500 meters. Download the Seoul Public bike system called Ttareungyi to make your trip even better. 6 Bike app and use a public bike for just 1,000 won per hour. No membership registration is required. Subway: seoulmetro.co.kr/en Seoul Public Bike: bikeseoul.com Jongno Gimpo Int’l Gajwa Gyeongui-Jungang Line 3(sam)-ga Cheongnyangni Hoegi Airport Dongdaemun Dongmyo Sinseol-dong Incheon Int’l Magongnaru Digital Media Airport Railroad Jungnang Airport Express City Euljiro Dongdaemun 4(sa)-ga History & Culture Park Chungjeongno City Hall Sindang 5 Wangsimni Euljiro 3(sam)- ga Cheonggu Gunja Chungmuro Hongik Univ Seoul Yaksu Seongsu 2 Gongdeok Hapjeong Konkuk Univ. Hyochang Samgakji Park Oksu Gangbyeon Dangsan Yongsan Gangnam-gu Office Yeongdeungpo-gu Ichon Kkachisan Office Yeouido Cheonho 7 Singil Noryangjin Sindorim Dongjak Guro Jamsil Express Bus Terminal 9 Chongshin Univ. Daerim (Isu) Seonjeongneung Seokchon Onsu Gasan Digital Complex Sports 8 Complex Seoul National Sosa University of Bupyeong 1 Sadang Education Gangnam Seolleung Geumcheon-gu 3 Office Nambu Bus Terminal SEOUL AT A GLANce Nowon-gu Dobong-gu Gangbuk-gu Seoul is a fascinating city with traces of its rich history and rapid modernization in every corner. Standing tall in the center is the Seoul Landmarks iconic 1 N Seoul Tower. The area comprising 2 Seoul City Hall, 3 Gwanghwamun Square, and Gyeongbokgung Palace is the city’s Seoul is divided into 25 districts and stretches heart, set in the old royal capital and representing the city’s history along with the 4 Seoul City Wall. 5 Bukchon Hanok Village, 6 34.78 kilometers from east to west and 30.3 kilometers Seoul Olympic Stadium, 7 Gocheok Sky Dome, 8 Dongdaemun Design Plaza, and 9 Oil Tank Culture Park are among the capital’s from north to south. Surrounded by mountains Eunpyeong-gu leading cultural symbols. 10 Seoul COEX and World Trade Center Seoul, 11 the skyscraper 63 Square, and 12 Lotte World Tower are and intersected by a river, the capital is home to state-of-the art structures that accentuate Seoul’s dazzling modernization and advanced technology. The mountains that surround approximately 10 million residents. the city, 13 Hangang River parks, 14 Seoul Botanic Park, 15 the elevated linear park Seoullo 7017, and 16 Gyeongui Line Forest Park are where Seoulites can relax in nature. Seongbuk-gu Jungnang-gu 5 5 3 3 Dongdaemun-gu 4 4 Jongno-gu 2 2 Seodaemun-gu 9 9 15 15 Mapo-gu 8 8 14 Jung-gu 16 16 Seongdong-gu Gangseo-gu Gwangjin-gu 1 1 Gangdong-gu Yongsan-gu 11 11 11 11 13 13 Yangcheon-gu Yeongdeungpo-gu 6 6 12 12 10 10 Songpa-gu Dongjak-gu 7 7 Seocho-gu Gangnam-gu Guro-gu Geumcheon-gu Gwanak-gu ENJOY SEOUL TO The FULLesT Discover Seoul-stalgia Snap Shots with I SEOUL U Mom-and-pop shops and traditional Where should you take photos to markets5 evoke memories of and affection for 6best memorialize your Seoul visit? The most yesteryear, and this is where city residents popular spot is the giant I SEOUL U sign at truly open up. Traditional open-air markets Yeouido Hangang Park, and a snap in front like Namdaemun, Dongdaemun, Tongin, of the sign captures N Seoul Tower in the and Gwangjang are rich in regional and distance. Or strike a pose in front of the I urban history, while mom-and-pop stores SEOUL U sign at other locations like Seoul are hotbeds of individual recollections. Plaza, Seoul Forest, Oil Tank Culture Park, To preserve these memories, the city and Dongdaemun Design Plaza. government has even set up a certification english.visitseoul.net system for “longstanding stores.” Getting the Most Out of Seoul Longstanding stores: seoulstory.kr Seoul is never boring, not even for a second. The World Convenes in Seoul The following tips can make your stay even more fun and rewarding. Recognized as the world’s best city for Ubiquitous Free Wi-Fi MICE8 (meetings, incentives, conferences, and Seoulites cannot imagine life without exhibitions) for four consecutive years, Seoul Wi-Fi.7 The city offers free and strong public hosts major global conferences and fairs every Wi-Fi at popular tourist spots like Yeouido Park year. From the decades-old Korea Electronics Happening Hangang River Discover Seoul Pass and Namsan Park. This handy service is being Show to Seoul Fashion Week, Seoul Design The Hangang River running through The Discover Seoul Pass has three gradually expanded to cover subway lines, Week, and Seoul Living Design Fair, the city 1the city offers a natural getaway. Take a walk functions–a2 transit (T-money) card, a ticket bus stops on exclusive median bus lanes and offers a plethora of events wildly popular even on the small island of Yeouido, check out art to key city attractions and a coupon to shuttle buses throughout the city. with the general public. In 2020, Seoul is slated exhibitions at Hangang Art Park in the Ichon- receive an array of discounts– making it a to host a world summit of Nobel Peace Prize dong neighborhood, or pitch a tent at Nanji must-have to travel around the city. Choose laureates. Check out the Seoul COEX website Campground or Yeouido Hangang Park. Every from the one-, two-, or three-day pass and for a schedule of major events. summer, people cool off from the sweltering heat the physical card or mobile pass. MICE Seoul: miceseoul.com at the Hangang Summer Festival, and the Seoul discoverseoulpass.com Seoul COEX: Coexcenter.com Bamdokkaebi Night Market runs from spring through fall at both Yeouido Hangang Park and Banpo Hangang Park. Watch the river’s bridges Travel Anywhere by Bus dazzlingly light up while taking an evening cruise. For a quick and convenient way to The parks in Yeouido and Jamsil both have docks see10 all of Seoul’s major attractions, hop on the where people can board boats for a river cruise. Seoul City Bus Tour. Among the courses to hangang.seoul.go.kr choose from are the Downtown Palace Namsan All Night Long Panorama, Gangnam, or Night courses. The Walk in Nature Seoul is a city that truly never sleeps, DMZ course is also highly popular. To get out of Seoul offers many places to reconnect with9 food delivery available 24/7 and daily the city, the K-Travel Bus offers tour packages City of Shows with4 nature through walking or relaxation essentials shipped to your door at the crack of exclusively for international travelers that take Though K-pop fans flock to the capital outside the Hangang River. Go on the hiking dawn, so the city literally and figuratively shines them all over Korea on one-, two-, in3 fall for the Seoul Music Festival, the city trail leading up to N Seoul Tower, an iconic at night. Those seeking to party all night should three-, or four-day trips. has something to offer every season, whether part of the city’s skyline; visit Gyeongui Line head to Hongdae, Itaewon, or Gangnam Subway Seoul City Bus Tour: seoulcitybus.com traditional drum performances in spring or Forest Park, which was transformed from an Station. Aside from trendy nightclubs and K-Travel Bus: k-travelbus.com traditional music or ballad concerts in summer. abandoned railway line; explore the eight unique night markets, other nocturnal delights Young buskers draw crowds throughout the gates and the trails along the old city fortress include midnight film screenings, bookstores city regardless of season in Hongdae, Sinchon, walls; and take on the eight hiking courses on stocked with foreign-language selections, late- Daehangno, or parks along the Hangang River. the 15 mountains surrounding the city. night gatherings, and other cultural events. 08 09 Hangang River 서서 서서 Bukhansan and Cheongdam-dong My SEOUL EXpeRIENce In the past, I was all about Insa-dong, but these days, I liked the old city and the I like the wild nights of Hongdae.
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