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Private & Principal Practice Private equity and the new reality of coronavirus

Sponsors and their portfolio companies need to adjust quickly to the COVID-19 outbreak. Here’s the new playbook.

by Alejandro Beltran de Miguel, Jeremiah Connolly, Alexander Edlich, Ari Oxman, Vivek Pandit, Laurens Seghers, and Elizabeth Skovira

© Philippe LEJEANVRE/Getty Images

March 2020 COVID-19 is an enormous global humanitarian come back from the crisis with a better-skilled team) challenge. Millions of health professionals are and adding benefits such as telehealth services. battling the disease, caused by the coronavirus (SARS-CoV-2), and putting their own lives at risk. Many of the tools, even if they have been in use for a Governments and industries around the world while, will be unfamiliar to colleagues. Firms need to are working together to understand and address the provide appropriate training for all employees to get challenge, support victims and their families comfortable with this new operating model and to and communities, and search for treatments and make sure they can do their jobs remotely. a vaccine. Firm leaders need to role-model the emerging The economic damage is becoming palpable. Every best practices and ensure their presence (through business, large and small, is coming to grips with the videoconferences or more frequent informal calls) unfolding crisis (see McKinsey’s global perspective to maintain both organizational connectedness and on the implications for business on McKinsey. ongoing critical activities. com). Private equity (PE) firms and their portfolio companies come into the crisis riding a decade- Ensure continuity of critical processes wave of growing transaction volumes, valuations, PE firms need to keep crucial machinery and fundraising. That of strength may prove running; they should continue to assess the a bulwark in the months ahead, especially for firms investment pipeline, conduct investment- that have exercised prudence recently. But there committee discussions, and manage all other are also fault lines in private markets: deal essential processes through videoconferencing. recently reached a new high, and multiples paid in Similarly, they can continue regularly interacting recent months reached a multiyear high. with portfolio-company leaders through videoconferencing and shift to conducting board Every industry needs to respond to the crisis— and review meetings virtually. including private equity. This article provides an outline of the emerging playbooks for both PE firms Firms might consider increasing the frequency of and their portfolio companies. interactions, thus reducing lead time on agreed actions. This would allow maximum flexibility and agility for responding to fast-emerging challenges Firm actions and priorities and making quick, risk-mitigating decisions (such as For many experienced investors, a crisis is not halting an exit). uncharted territory. But the COVID-19 outbreak is fundamentally unique in its disruption of core Prioritize the portfolio working processes. Every sponsor needs to make Sponsors are looking for clarity on the areas in five kinds of adjustments; some leading firms are which portfolio companies urgently need support already taking several of these steps. and, when appropriate, course correction. Of course, the industry sector in which a portfolio company Take care of employees operates will be a strong determinant of how it will be PE firms need to make sure that colleagues can affected. Some portfolio companies in healthcare or prioritize their own and their families’ health, energy, retail are part of the front-line response or provide and stress levels, in line with guidelines from the critical products and services; ensuring that their relevant public-health organizations. Many firms are supply chains are operating at peak performance already investing heavily in the blocking-and-tackling is essential. Others (such as travel and hospitality needed to expand remote technology and back- companies) are experiencing immediate and office (for example, by adding VPN unthinkable drops in consumer demand. Since access and extending help-desk hours). We have most sponsors have limited resources to share with seen others planning to enhance virtual training (to their owned companies (such as liquidity, operating

2 Private equity and the new reality of coronavirus executives to provide leadership and execution While some portfolio companies require support support, and critical relationships with other organ- to address risks, others may be experiencing izations), they will need to decide where best to countercyclical support. Some might be able allocate time and resources. to make incredible differences to society—say, through supply-chain improvements. And some A handy way to prioritize is to consider six indicators may have opportunities to restructure their balance of disproportionate risk or impact (Exhibit 1). These sheets in fluctuating financial markets. For example, aren’t exhaustive, and they may change as the crisis some manufacturing companies have found ways unfolds. But these are the six that sponsors are to shift production toward critical necessities or currently using successfully. These six dimensions medical products that are in supply, while can quickly identify portfolio companies that require some retailers are finding innovative ways to meet more support. For example, some sponsors whose unprecedented consumer demand in an orderly portfolioGES 2020 companies are dependent on international manner. For example, a field-services company is supplyPrivate chains equity have and rapidly the identified new reality a need toof coronavirusretraining its maintenance workers to handle break/ developExhibit regional 1 of 3 alternatives for critical parts to fix calls to keep critical retailing infrastructure up maintain operations. and running.

Exhibit 1

Six indicators can prioritize support to portfolio companies. Checklist of questions

Risks to Financial/ Geographic Short-term Longer-term risks Less tangible employees’ and liquidity risk considerations revenue and and opportunities risks and customers’ or customers delivery risks opportunities health, safety, seeking nancing and productivity n Is leverage (eg, n Will shifts in n Does the near-term n Are operations, n Is revenue government policy n Is the company portfolio company repayments, customers, or dependent on present risks? or its business have policies and high-interest suppliers based in travel, foot tra‡c, Opportunities? model susceptible procedures to payments, tight today’s riskiest events, and so on? to reputational or n Will changes in minimize risk of covenants) high? areas? What cultural risk? n Is revenue patterns of global infection? Is it in about n Are counter- aˆected by social trade, travel, and n Does the compliance? tomorrow’s? parties exerting distancing or logistics oˆer company have n Are there pressure to extend disease opportunities? su‡cient conrmed or accounts- prevalence? Risks? redundancy in its suspected receivable terms? critical functions? n Is the supply n Will customer COVID19 cases Do customers Can it provide chain (in particular, preferences among have liquidity capacity to others? raw materials) change employees? constraints? susceptible to permanently? n Are there n Have there disruption? barriers to recently been any successful remote abnormally high working? Potential expenses? to help customers or others?

Private equity and the new reality of coronavirus 3 Now is the time to consider investment and portfolio actions in the context of the unfolding humanitarian crisis.

Finally, sponsors can use this prioritization exercise communication on additional topics relevant to their to bolster the confidence of their management board and public stakeholders, reinforcing the value teams, reassuring them that support will be and credibility of in-place risk-management and provided where necessary. preparedness practices.

Assess investment strategy, , Now is also the time to consider investment and and financing portfolio actions in the context of the unfolding The current financial-market displacement and humanitarian crisis. At a time when public expec- equity valuations have undoubtedly created tations of business’s role in society are shifting potential investments for sponsors with dry rapidly, firms should consider doubling-down on powder. It is difficult to determine which of these their commitments to environmental, social, and will be actionable, not least because obtaining governance (ESG)-related investing and evaluate debt finance for could be challenging. In their actions through a lens of social citizenship, some cases, sponsors may move ahead, even taking a long view as they plot their course. with limited information. But many sponsors are preparing for a broader range of investments. These can include debt or other rescue financing for Portfolio-company actions companies suffering the brunt of the crisis and other and priorities situations that are outside the norm for control- Many portfolio companies are engaging in some equity investors. Either strategy will require an agile or all of five priorities: workforce protection and investment process in order to move quickly when productivity, managing financial and liquidity risk, potential investments arise. stabilizing operations, engaging with customers, and preparing for recovery and growth. Workforce One final note on investment strategy: COVID-19 protection is a must for every company; the others has proved again that black swans exist. Investors will vary by sector (medical companies and hospitals would do well to consider a wider range of disruptive may focus their resources on supply chain and scenarios when considering new investments. operations; travel and leisure companies, as well as oil and gas companies, on liquidity risk; tech Support your limited partners and consider companies on supply chain; and critical-goods your stakeholders retailers on customers and growth). Limited partners crave insights from their investment managers during crises. Some These five priorities are typically coordinated by a sponsors are supplementing market updates with central team (Exhibit 2).

4 Private equity and the new reality of coronavirus GES 2020 Private equity and the new reality of coronavirus Exhibit 2 of 3

Exhibit 2 A coronavirus playbook is emerging for the portfolio company.

Portfolio-company COVID-19 response playbook1

A Establish central executive/team to coordinate Issue map and management l Provide single source of truth for issue resolution; tap surge resources where needed

Portfolio of actions l Develop trigger-based portfolio of actions across all work streams

Leadership and alignment l Align leaders and sponsors on scenarios; conduct “tabletop” exercises; delegate authority for agile decision making

Risk assessment l Identify and review business-continuity risks and single points of failure; develop backup plans for critical functions

Local guidelines l Understand local government guidelines; ensure compliance as situation evolves B Ensure safety and productivity of workforce Workforce policies l Develop policy 2-pagers, escalation criteria, and call trees; build portfolio of preventative actions

2-way outreach l Ensure multichannel communications and con dential-feedback/reporting channels

Contractor management l Align contractor policies and incentives for real-estate contractors

Work-from-home infrastructure l Create 3 tiers (all, some, or none); ensure adequate training, VPN, telephony, and broadband

On-site-work norms l Stagger work shifts and times; promulgate social-distancing norms; run health checks; collect productivity ideas

Issue management l Create single-source-of-truth “issues map,” with clear resolution owners and deadlines

Stakeholder engagement l Collaborate with local and federal regulators and public-health o“cials C Stress-test liquidity and bolster balance sheets Scenario denition l De ne relevant scenarios based on latest epidemiological and economic outlooks

Liquidity stress tests l Assess nancial and liquidity outlooks under various scenarios

Adequate-liquidity assessment l Develop and implement appropriate -management strategy, given stress-test outcomes; stand up “cash war room”

Customer-risk assessment l Review client segments for liquidity and repayment risk D Stabilize operations Supply-chain transparency l Ensure cross-tier transparency into suppliers’ risks; identify critical parts; nd alternative sources

Available-inventory analysis l Estimate inventory along supply chain, including spares and remanufactured goods

Production and distribution l Optimize limited production capacity for critical parts optimization

Logistics l Estimate and accelerate logistics capacity; consider new modes of transport and routes

Customer-demand estimate l Estimate true customer demand, using direct customer communication and external market insights

Manufacturing throughput l Safeguard employees and facilities; assess and mitigate potential disruptions to pro ciency

Mix management l Consider shifting mix to higher throughput items (reducing changeovers), especially for critical items E Engage customers B2B transparency l Engage B2B customers (eg, through a microsite); use scenario-based risk communications

Customer protection l Protect customers at every touchpoint, with team training and execution monitoring

PrivateCustomer equity outreach and the new reality of lcoronavirus Talk to customers about recommended practices related to COVID™19, using fact-based 5 reports and situational communications

Brand l Anticipate potential challenges, take actions necessary to protect brand F Prepare for recovery and future growth

Overall strategy l Consider whether adjustments to overall strategy are necessary

Budget l Adjust budgets and goals for current environment; review and prioritize investments

M&A strategy l Develop and execute add-on strategy; consider divestiture of noncore assets

Growth investment l Judiciously invest to gain market share; prepare for long-term growth (as permitted by liquidity constraints)

Exit preparation l Build postrecovery exit narrative (for companies closer to end of natural holding period)

1 Based on discussions with risk/health professionals and >200 companies across sectors and on insights from public and private corporations that successfully navigated the 2008–09 recession. Not exhaustive or applicable for every portfolio company; requires tailoring for speci c circumstances. GES 2020 Private equity and the new reality of coronavirus Exhibit 2 of 3

A coronavirus playbook is emerging for the portfolio company.

Portfolio-company COVID-19 response playbook1

A Establish central executive/team to coordinate Issue map and management l Provide single source of truth for issue resolution; tap surge resources where needed

Portfolio of actions l Develop trigger-based portfolio of actions across all work streams

Leadership and alignment l Align leaders and sponsors on scenarios; conduct “tabletop” exercises; delegate authority for agile decision making

Risk assessment l Identify and review business-continuity risks and single points of failure; develop backup plans for critical functions

Local guidelines l Understand local government guidelines; ensure compliance as situation evolves B Ensure safety and productivity of workforce Workforce policies l Develop policy 2-pagers, escalation criteria, and call trees; build portfolio of preventative actions

2-way outreach l Ensure multichannel communications and con dential-feedback/reporting channels

Contractor management l Align contractor policies and incentives for real-estate contractors

Work-from-home infrastructure l Create 3 tiers (all, some, or none); ensure adequate training, VPN, telephony, and broadband

On-site-work norms l Stagger work shifts and times; promulgate social-distancing norms; run health checks; collect productivity ideas

Issue management l Create single-source-of-truth “issues map,” with clear resolution owners and deadlines

Stakeholder engagement l Collaborate with local and federal regulators and public-health o“cials C Stress-test liquidity and bolster balance sheets Scenario denition l De ne relevant scenarios based on latest epidemiological and economic outlooks

Liquidity stress tests l Assess nancial and liquidity outlooks under various scenarios

Adequate-liquidity assessment l Develop and implement appropriate cash-management strategy, given stress-test outcomes; stand up “cash war room”

Customer-risk assessment l Review client segments for liquidity and repayment risk D Stabilize operations Supply-chain transparency l Ensure cross-tier transparency into suppliers’ risks; identify critical parts; nd alternative sources

Available-inventory analysis l Estimate inventory along supply chain, including spares and remanufactured goods

Production and distribution l Optimize limited production capacity for critical parts optimization

Logistics l Estimate and accelerate logistics capacity; consider new modes of transport and routes

Customer-demand estimate l Estimate true customer demand, using direct customer communication and external market insights

Manufacturing throughput l Safeguard employees and facilities; assess and mitigate potential disruptions to pro ciency

l ExhibitMix management 2 continued Consider shifting mix to higher throughput items (reducing changeovers), especially for critical items E Engage customers B2B transparency l Engage B2B customers (eg, through a microsite); use scenario-based risk communications

Customer protection l Protect customers at every touchpoint, with team training and execution monitoring

Customer outreach l Talk to customers about recommended practices related to COVID™19, using fact-based reports and situational communications

Brand l Anticipate potential challenges, take actions necessary to protect brand F Prepare for recovery and future growth

Overall strategy l Consider whether adjustments to overall strategy are necessary

Budget l Adjust budgets and goals for current environment; review and prioritize capital investments

M&A strategy l Develop and execute add-on strategy; consider divestiture of noncore assets

Growth investment l Judiciously invest to gain market share; prepare for long-term growth (as permitted by liquidity constraints)

Exit preparation l Build postrecovery exit narrative (for companies closer to end of natural holding period)

1 Based on discussions with risk/health professionals and >200 companies across sectors and on insights from public and private corporations that successfully navigated the 2008–09 recession. Not exhaustive or applicable for every portfolio company; requires tailoring for speci c circumstances.

In the following sections, we outline how portfolio are exploring ways to restructure or refinance companies are approaching some of these priorities. while debt is available and comparatively cheap. Simultaneously, a working-capital diagnostic Set up a ‘cash war room’ to manage financial can highlight potential short-term cash releases. and liquidity risk Consolidation can only be successful with a — Collaboration with business leaders and deliberate approach. outside experts. This step allows companies to address urgent issues related to liquidity and Companies in sectors with especially tight liquidity crisis management. or hugely reduced customer demand may benefit from standing up a dedicated “cash war room.” This The war room can work entirely remotely yet in team typically focuses on three tasks: constant cooperation with the portfolio company’s CFO, treasurer, and executive team. A dashboard of — Rapid assessment of risk and potential cash balance-sheet and cash-flow diagnostics, shared savings. This assessment, based on internal virtually over any confidential platform, can help data and some publicly available sources, maintain oversight and keep focus on the most includes modeling cash flow to view balances important levers. under different scenarios (Exhibit 3). Stabilize operations — Identification of cash levers. This step includes Portfolio companies should move to assess a review of the and proposing operational risk rapidly and, when necessary, cash-generation levers for major asset and stabilize their operations. This will vary widely by liability categories. Many portfolio companies sector. For example, many manufacturing companies

6 Private equity and the new reality of coronavirus GES 2020 Private equity and the new reality of coronavirus Exhibit 3 of 3

Exhibit 3

Portfolio companies must stress-test their nancials against a variety of scenarios.

Original projection Eect of market risk Eect of re­nancing risk Severe-downside scenario

Illustrative cash projection by scenario, Illustrative leverage projection, $ billion ratio of debt to cash and revolving

4.2 2.1 4.1 2.0 Current covenant threshold 3.75 4.0 4.0

1.6 3.8 3.8 1.3 1.2 3.6 1.0

0.8 0.7 3.4

0.4 3.2

3.1 0 3.0 Q1 Q2 Q3 Q4 Q1 Q2 Q1 Q2 Q3 Q4 Q1 Q2 2019 2020 2019 2020

Ending cash balance under severe-downside Net leverage under severe-downside scenario scenario, $ billion

0.75 1.12 0.85 1.05 1.27 1.06 3.3× 3.5× 3.8× 3.9× 4.0× 4.1×

Q1 Q2 Q3 Q4 Q1 Q2 Q1 Q2 Q3 Q4 Q1 Q2 2019 2020 2019 2020

are moving swiftly to create visibility into their For service-oriented businesses, capacity planning supply chains, even in advance of potential issues, and demand management are important levers given the rapid shifts in customer demand. This can to consider to maintain effective operations. include analyzing available inventory (some is often For example, for one communications-services hidden along the chain), comparing it with demand business, maintaining call-center capacity was the forecasts (which can be refined through direct most urgent operations concern. customer communications and external market insights), and identifying alternative supply sources It’s also important to consider risks to critical for critical parts. For example, some portfolio counterparties, such as suppliers and customers. companies may look to source parts from vendors Portfolio companies may need to work closely with in regions with slower demand to supply more active and even support counterparties, especially small- factories. Manufacturers might also consider how to and medium-size businesses, to maintain stability. optimize production, distribution, and logistics. New Several public companies have been noteworthy production methods, vendors, and routes may be leaders in this regard. necessary to avoid supply disruptions.

Private equity and the new reality of coronavirus 7 Prepare for recovery and growth the minimum duration of the contract and tightening After taking initial actions to recover and stabilize, break requirements. portfolio companies can prepare for growth. In the last downturn, many portfolio companies had Portfolio companies should also prepare for M&A. success by investing at greater rates than their McKinsey research shows that public companies competitors. In the United Kingdom, for example, that outperformed coming out of the last recession one prominent study found that PE-backed portfolio divested underperforming businesses faster than companies cut investment by five to six percentage others did and made acquisitions earlier in the points fewer than their public-company peers did (in recovery phase.2 Portfolio companies can utilize a other words, they invested more), contributing to an similar strategy by planning and executing a through- average six to eight percentage points faster growth cycle strategy for M&A and divestitures and by than their underlying markets.1 building a pipeline of potential strategic targets.

Commercially, portfolio companies could consider Finally, as strategy and goals evolve, companies will tailoring product or service offerings to help need to reset budgets and management incentives customers weather the downturn. An equipment for the new environment. business, say, could offer leases to lower customers’ upfront investment costs (these may be especially germane in businesses in which leasing economics enhance the lifetime value of customers, The scale of human catastrophe from COVID-19 is irrespective of the macroclimate). Businesses might yet to be seen. The economic damage is likewise also reconsider contract structures and identify uncertain. Given the range of potential outcomes, ways to increase customer “stickiness.” For example, sponsors are right to move quickly and decisively a rental and services business is offering near-term on new-playbook initiatives, internally and with their commercial concessions in exchange for increasing portfolio companies, to help weather this storm and position themselves for the eventual recovery.

1 Shai Bernstein, Josh Lerner, and Filippo Mezzanotti, “Private equity and financial fragility during the crisis,” Review of Financial Studies, April 2019, Volume 32, Number 4, pp. 1309–73, academicoup.com. 2 Martin Hirt, Kevin Laczkowski, and Mihir Mysore, “Bubbles pop, downturns stop,” McKinsey Quarterly, May 2019, McKinsey.com.

Alejandro Beltran de Miguel is a senior partner in McKinsey’s Madrid office; Jeremiah Connolly is a partner in the New York office, where Alexander Edlich is a senior partner, Ari Oxman is an associate partner, and Laurens Seghers is a partner; Vivek Pandit is a senior partner in the Mumbai office; and Elizabeth Skovira is an associate partner in the Boston office.

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8 Private equity and the new reality of coronavirus