DOCSLIB.ORG

Volume 35, #3 (2016)

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Volume 35, #3 (2016) Centre for the Study of Communication and Culture Volume 35 (2016) No. 3 IN THIS ISSUE Studying Soap Operas Paul A. Soukup, S.J. Santa Clara University A QUARTERLY REVIEW OF COMMUNICATION RESEARCH ISSN: 0144-4646 Table of Contents Studying Soap Operas . 3 Communication Research Trends 1. Introduction . 3 Volume 35 (2016) Number 3 A. Some characteristics of soap operas . 3 http://cscc.scu.edu B. Studying soap operas . 4 C. Soap opera in popular usage . 5 Published four times a year by the Centre for the Study of Communication and Culture (CSCC), sponsored by the 2. The Life of Soap Operas . 5 California Province of the Society of Jesus. A. History . 5 Copyright 2016. ISSN 0144-4646 B. Challenges . 6 C. Following soap operas . 7 Editor: Emile McAnany D. Moving forward . 7 Managing Editor: Paul A. Soukup, S.J. 3. Watching Soap Opera Viewers . 9 Subscription: A. Characteristics . .10 Annual subscription (Vol. 35) US$55 B. Children and young people . .11 C. Audience engagement . .12 Payment by check, MasterCard, Visa or US$ preferred. D. Audiences and meaning . .13 For payments by MasterCard or Visa, send full account E. Types of viewing . .14 number, expiration date, name on account, and signature. F. Fans . .15 Checks and/or International Money Orders (drawn on 4. Studying Soap Operas . .16 USA banks; for non-USA banks, add $10 for handling) A. Overview . .16 should be made payable to Communication Research B. Genre . .16 Trends and sent to the managing editor C. Feminism . .17 Paul A. Soukup, S.J. D. Pleasure of viewing . .18 Communication Department E. Representation . .19 Santa Clara University F. Identity . .19 500 El Camino Real G. LGBT concerns . .20 Santa Clara, CA 95053 USA H. Sexuality . .21 I. Politics . .22 Transfer by wire: Contact the managing editor. Add $10 J. The production of soap operas . .22 for handling. K. Aesthetics . .22 L. Studying specific programs . .22 Address all correspondence to the managing editor at the address shown above. 5. Teaching with Soap Operas . .24 Tel: +1-408-554-5498 A. The education-entertainment model . .24 Fax: +1-408-554-4913 B. Health campaigns . .26 email: [email protected] C. Other education topics . .27 D. New directions in educational soap operas . .27 The Centre for the Study of Communication and Culture (CSCC) is an international service of the Society of Jesus 6. Research Utilizing Soap Operas . .28 established in 1977 and currently managed by the California Province of the Society of Jesus, P.O. Box 519, 7. Soap Operas Around the World . .30 Los Gatos, CA 95031-0519. 8. Conclusion . .42 References . .43 2— VOLUME 35 (2016) NO. 3 COMMUNICATION RESEARCH TRENDS Studying Soap Operas 1. Introduction Soap operas have held a place of interest both in the present. This more recent research shows one key popular broadcasting and in communication research difference: the interest in soap opera has become for over 70 years. A genre begun in the United States worldwide. This appears in the programs that people and spread throughout the world (Cox, 2005, p. 3), the listen to or watch and in communication researchers soap started on the radio in the early 1930s and proved who themselves come from different countries. itself quite an enduring and popular kind of program- A. Some characteristics of soap operas ming—radio soap operas continued broadcasting in the United States until 1960 (p. 14) and remain on the air Scholars describe the soap operas in a number of in some countries to this day. But with the development different ways: they represent a serial format with pro- of television in United States, the genre transferred to grams continuing from one day to the next; they may the new medium, with many of the same programs take the form of a series of programs; they tend to fea- adapted for television. Soap operas occupy an impor- ture similar plot lines. Each of the formats includes tant part of scheduled television programming on both continuing characters and a continuing story. Soap terrestrial and satellite distribution around the world. operas themselves often feature melodramatic story- COMMUNICATION RESEARCH TRENDS last reviewed lines, with the additional focus on the home and fami- research on soap operas over 25 year ago (Frey-Vor, ly, and appeal primarily to female viewers. Cox 1990a, 1990b) in Volume 10, Number 1 and Number 2. describes 10 storylines, beginning in the radio world The first essay offered a lengthy definition of soap that still mark soap operas: operas and telenovelas and then looked at studies 1. The woman who struggles to maintain order- focused on the content of the soap operas, on the gener- liness and provide for her [family] against ic qualities of the soap operas, and on the ways soap imposing odds . operas resembled myth or folktale. Frey-Vor (1990a) 2. The woman who faces staggering career chal- then reviewed the research that examined motivations lenges pitted against the heartrending tug of for viewing soap operas in the uses and gratifications being a wife and/or mother or sweetheart . tradition and their effects in the cultivation tradition. 3. The woman who hails from a nondescript background and marries several rungs above her She described audience characteristics, particularly of social strata . women, students, and young people. Reviewing some 4. The woman, while married, who is thrust into studies that used ethnographic methods, she then a romantic triangle . described female viewers of soap operas based on 5. A woman who attempts to successfully mod- detailed descriptions of home viewing. Finally, she erate intergenerational or second spouse con- summarized work on how audiences interpreted soap flicts that arise within a family . operas, appealing to early reception analysis. The sec- 6. A male or female protagonist who is general- ond part (Frey-Vor, 1990b) reviewed work on produc- ly recognized as a helping-hand figure, to whom tion processes, national and international media cul- everyone else appeals for problem solving, prof- ture, and soap operas for development and education. fering good-natured tips and sage advice and occasionally even assisting in bringing wrong- Three years later TRENDS (Volume 13, No. 4) returned with an update on soap operas and telenovelas doers to justice—all of this while processing acute doses of personal adversity . (Mazziotti, 1993). That brief note focused mostly on 7. Family stories in which life experiences seem reception studies and added material on soap operas to be plausible, nearer reality than in most soap from different countries and on the varied production operas . models at work. 8. Ethnic dramas with experiences, actions, and This present issue of COMMUNICATION RESEARCH dialects favoring one sect . TRENDS will focus on research about soap operas pub- 9. A man is placed in family dilemmas normally lished in the last 15 years, that is, from the year 2000 to encountered by a feminine figure, becoming the COMMUNICATION RESEARCH TRENDS VOLUME 35 (2016) NO. 3 — 3 chapter play’s hero . (and this remains part of their success even today) for 10. Characters operate against a backdrop of three key reasons: “Soaps are cheap to produce; soaps real-time action . (pp. 7–8) are effective in building audience loyalty; [and] soaps Program episodes often feature overlapping stories, are profitable for networks” (Wittebols, 2004, p. 40). with multiple characters relating in overlapping ways. The format itself has succeeded well in many Wittebols (2004) offers a brief summary of five story- countries, with, as we shall see, soap opera production telling techniques that define soap operas: in over 40 countries, representing every region of the • Seriality: A soap’s most distinguishing characteris- world. The program properties and characteristics tic is its continuity from one program to the next. described above appear (with adaptation) in almost Suspension of stories until the next episode is a every country. The dominant form today is the tele- primary element in developing audience loyalty. vised soap opera, though some countries continue with • Real-time orientation: Soaps reflect an everyday radio soap operas. The programs take different titles world in which events flow as seamlessly as pos- (soap opera, telenovela, musalsal-s) in different coun- sible to create an air of realism. This is designed to tries and, in fact, have different features although the give the audience a sense of immediacy. As they primary idea of a ongoing storyline, a melodramatic reflect the larger culture’s calendar they provide a focus on emotion, and a focus on family issues seems parallel to the viewer’s own world. to cut across all the different soap opera performances. • Seeming intimacy: This element fosters a sense of B. Studying soap opera involvement or spectatorship for the audience Communication researchers begin examining soap without actually being there. operas in the 1940s. Those early researchers, associated • Story exposition: The manner m which stories are with Paul Lazarsfeld in the Bureau of Applied Social presented to audiences allows them to gain a sense Research at Columbia University in New York, focused of omniscience by grasping the overall set of rela- on the audiences for soap operas, with attention paid to tionships in the story. the characteristics of the audiences, to the rationales for • Characteristics of the soap stories: Three sub-ele- people’s listening to and following soap operas, and to ments help define the types of themes found in the advertising potential of soap operas. This research soap operas: conflict and/or chaos/good and evil set the tone and agenda for much of what followed. characters/and generally presenting a materially Brunsdon (2000) maintains “For many years, Herta comfortable upper middle-class existence. (p. 3) Herzog’s 1944 article ‘What Do We Really Know about Each of these becomes part of the genre conventions, Daytime Serial Listeners?’, which was published with which make the soap opera both easy to produce and other articles on daytime serials by Rudolf Arnheim and easy to follow.
Load more

Recommended publications
  • Coining of Words in Manipuri
    International Journal of Latest Research in Humanities and Social Science (IJLRHSS) Volume 02 - Issue 12, 2019 www.ijlrhss.com || PP. 93-99 Coining of Words in Manipuri Mayengbam Bidyarani Devi, Ph.D. Senior Fellow, ICSSR Department of Linguistics, Manipur University, Canchipur, Manipur, India Abstract: The present paper contributes to the study of Coining of words in Manipuri, a Tibeto-Burman language. Coining of words in Manipuri is the creation or invention of new words or phrases in which they are formed for a new semantic representation. This creation of new words helps a language to develop new technologies. Manipuri has a good numbers of coined words in their lexicon. Most of the coined words seem to have been created to fill a lexical gap for new objects that were introduced to Manipuri speakers. Coining of words is mostly found in local daily newspapers, journals, literature, media and day today conversation. The best way to coin a new word in Manipuri is to describe an object or a phenomenon. New coin words which are predominantly reflect the social, political, economical and cultural changes. Most of coined words in Manipuri are in the field of literature and conversations. Many of the coined words exist for a long time while some of them survive only for a short period. Coining of words will enrich the lexical development in Manipuri. Keywords: Coining, social, cultural, vocabulary and lexical 1. Introduction Neologisms are newly coined terms, words, or phrases that may be commonly used in everyday life but have yet to be formally accepted as constituting mainstream language.
    [Show full text]
  • Auburn News Rockets Run Past Seniors
    (508) 943-4800 Newsstand: 75 cents www.auburnnews.net PROUD MEDIA SPONSOR OF THE CENTRAL SOUTH COUNTY RELAY FOR LIFE! Wednesday, November 10, 2010 O’Connor interviews for Palmer manager job AUBURN ACTING TOWN MANAGER ONE OF SEVEN SEMIFINALISTS BY RYAN GRANNAN-DOLL panel plans to present finalists to view. er, as part of the process of convert- STONEBRIDGE PRESS STAFF WRITER the Town Council at its Monday, O’Connor answered committee ing its form of government from a PALMER — Palmer officials last Nov. 15 meeting. The Council would questions for more than an hour, town administrator to town manag- week got a glimpse of who may then make the final decision. ranging from why he left certain er format. O’Connor was previously become their town manager — Former Spencer Town jobs to how he would help develop a candidate for the first attempted Auburn’s Acting Town Manager Administrator Carter Terenzini is Palmer’s economy. Overall, he search, but was not selected for the Charles O’Connor. one of the candidates, but described himself as “prudent, fru- job. The Palmer Town Manager Southbridge Town Manager gal and deliberative.” O’Connor, in response to being Search Committee interviewed Christopher Clark last week with- He acknowledged, however, that asked what type of businesses may O’Connor Thursday, Nov. 4, at its drew his name from the running. he applied to Palmer because his prosper in Palmer, said he would Ryan Grannan-Doll photo Town Hall. O’Connor is one of seven Overall, Burns said, O’Connor did contract with Auburn expires at the take steps to attract business to the Auburn Acting Town Manager Charles semifinalists vying for the job.
    [Show full text]
  • MICROCOMP Output File
    S. HRG. 108–241, PT. 6 DEPARTMENT OF DEFENSE AUTHORIZATION FOR APPROPRIATIONS FOR FISCAL YEAR 2004 HEARINGS BEFORE THE COMMITTEE ON ARMED SERVICES UNITED STATES SENATE ONE HUNDRED EIGHTH CONGRESS FIRST SESSION ON S. 1050 TO AUTHORIZE APPROPRIATIONS FOR FISCAL YEAR 2004 FOR MILITARY ACTIVITIES OF THE DEPARTMENT OF DEFENSE, FOR MILITARY CON- STRUCTION, AND FOR DEFENSE ACTIVITIES OF THE DEPARTMENT OF ENERGY, TO PRESCRIBE PERSONNEL STRENGTHS FOR SUCH FISCAL YEAR FOR THE ARMED FORCES, AND FOR OTHER PURPOSES PART 6 PERSONNEL MARCH 11, 19, 27, 2003 ( Printed for the use of the Committee on Armed Services VerDate 11-SEP-98 11:29 Aug 18, 2004 Jkt 000000 PO 00000 Frm 00001 Fmt 6011 Sfmt 6011 87328.CON SARMSER2 PsN: SARMSER2 DEPARTMENT OF DEFENSE AUTHORIZATION FOR APPROPRIATIONS FOR FISCAL YEAR 2004—Part 6 PERSONNEL VerDate 11-SEP-98 11:29 Aug 18, 2004 Jkt 000000 PO 00000 Frm 00002 Fmt 6019 Sfmt 6019 87328.CON SARMSER2 PsN: SARMSER2 S. HRG. 108–241, PT. 6 DEPARTMENT OF DEFENSE AUTHORIZATION FOR APPROPRIATIONS FOR FISCAL YEAR 2004 HEARINGS BEFORE THE COMMITTEE ON ARMED SERVICES UNITED STATES SENATE ONE HUNDRED EIGHTH CONGRESS FIRST SESSION ON S. 1050 TO AUTHORIZE APPROPRIATIONS FOR FISCAL YEAR 2004 FOR MILITARY ACTIVITIES OF THE DEPARTMENT OF DEFENSE, FOR MILITARY CON- STRUCTION, AND FOR DEFENSE ACTIVITIES OF THE DEPARTMENT OF ENERGY, TO PRESCRIBE PERSONNEL STRENGTHS FOR SUCH FISCAL YEAR FOR THE ARMED FORCES, AND FOR OTHER PURPOSES PART 6 PERSONNEL MARCH 11, 19, 27, 2003 ( Printed for the use of the Committee on Armed Services U.S. GOVERNMENT PRINTING OFFICE 87–328 PDF WASHINGTON : 2004 For sale by the Superintendent of Documents, U.S.
    [Show full text]
  • Using Structured Observation and Content Analysis to Explore the Presence of Older People in Public Fora in Developing Countries
    Hindawi Publishing Corporation Journal of Aging Research Volume 2014, Article ID 860612, 12 pages http://dx.doi.org/10.1155/2014/860612 Research Article Using Structured Observation and Content Analysis to Explore the Presence of Older People in Public Fora in Developing Countries Geraldine Nosowska,1 Kevin McKee,2 and Lena Dahlberg2,3 1 Effective Practice Ltd., 8 Bridgetown, Totnes, Devon TQ95AB, UK 2School of Education, Health and Social Studies, Dalarna University, 791 88 Falun, Sweden 3Aging Research Centre, Karolinska Institutet and Stockholm University, Gavlegatan¨ 16, 113 30 Stockholm, Sweden Correspondence should be addressed to Lena Dahlberg; [email protected] Received 15 September 2014; Revised 10 November 2014; Accepted 10 November 2014; Published 8 December 2014 AcademicEditor:F.R.Ferraro Copyright © 2014 Geraldine Nosowska et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. There is a lack of research on the everyday lives of older people in developing countries. This exploratory study used structured observation and content analysis to examine the presence of older people in public fora and considered the methods’ potential for understanding older people’s social integration and inclusion. Structured observation occurred of public social spaces in six cities each located in a different developing country and in one city in the United Kingdom, together with content analysis of the presence of people in newspaper pictures and on television in the selected countries. Results indicated that across all fieldwork sites and data sources, there was a low presence of older people, with women considerably less present than men in developing countries.
    [Show full text]
  • Caste & Untouchability
    Paggi fr. Luigi s.x. * * * * * * * * Caste & untouchability Pro Manuscripto Title: Caste & untouchability. A study-research paper in the Indian Subcontinent Authored by: Paggi fr. Luigi sx Edited by: Jo Ellen Fuller- 2002 Photographs by: Angelo fr. Costalonga sx Printed by: “Museo d’Arte Cinese ed Etnografico di Parma” - 2005 © 2005 Museo d’Arte Cinese ed Etnografico © Paggi fr. Luigi sx A few years ago, my confreres (Xaverian Missionaries working in Bangladesh) requested that I conduct a four-day course on caste and untouchability. Probably, I benefited as much from teaching the course as my student-confreres did since the process helped me crystallize my ideas about Hinduism and the ramifications of certain aspects of this religion upon the cultures of the subcontinent. From time to time, I am invited to different places to deliver lectures on these two topics. I usually accept these invitations because I am convinced that those who would like to do something to change the miserable lot of so many poor people living in the Indian Subcontinent must be knowledgeable about the caste system and untouchability. People need to be aware of the negative effect and the impact of these two social evils regarding the abject misery and poverty of those who are at the bot- tom of the greater society. It seems that people living in the Indian Subcontinent , no matter which reli- gion they belong to, are still affected (consciously or unconsciously) by these as- pects of Hinduism that have seeped into other religions as well. In order to prepare myself for the task of lecturing (on caste and untoucha- bility), I read and studied many books, magazines and articles on these two evil institutions of Hinduism, which have affected the social life of most of the people living in the Indian Subcontinent.
    [Show full text]
  • Statewide Events Bring in Over $120K to HIV/AIDS
    VOL.1839 FREE MICHIGAN’S LGBT NEWS SOURCE SINCE 1993 PRIDESOURCE.COM SEPT. 30, 2010 Michigan Walks! Statewide events bring in over $120K to HIV/AIDS ADAM LEVINE KALEIDOSCOPE COX: PRO PROP. 8 Maroon 5 frontman Ruth Ellis event AG adds Michigan to talks new album honors youth, dance anti-gay marriage brief Sept. 30, 2010 Vol. 1839 • Issue 681 Publishers Susan Horowitz Jan Stevenson EDITORIAL Editor in Chief Susan Horowitz Entertainment Editor Chris Azzopardi Associate News Editor Jessica Carreras 12 17 21 33 Arts & Theater Editor Donald V. Calamia 12 Obama heckled at Contributing Writers News Life Charles Alexander, Paul Berg, fundraiser – again Wayne Besen, D.A. Blackburn, HIV, gay rights advocates cite ‘broken Dave Brousseau, Michelle E. Brown, 5 Between Ourselves 17 All Over Adam Levine John Corvino, Jack Fertig, Emily Brown promises’ at N.Y. event Maroon 5 frontman on new album, bedroom Joan Hilty, Lucy Hough, Lisa Keen, Jim Larkin, Anthony Paull, behavior and being so cool with the queers Crystal Proxmire, Bob Roehr, 6 Michigan Walks! 13 Judge orders lesbian Gregg Shapiro, Jody Valley, Detroit chapter of statewide HIV/AIDS services reinstated to Air Force D’Anne Witkowski, Imani Williams 20 Hear Me Out Rex Wockner, Dan Woog fundraisers sees 450 attendees, $28K raised Senate filibuster of DADT repeal combats with KT Tunstall roars back with “Tiger Suit.” Plus: two pro-gay court rulings Maroon 5 stays safe with latest Contributing Photographers Andrew Potter 6 44 percent of gay, bisexual Emily Locklear men with HIV don’t know it 13 “Don’t
    [Show full text]
  • Investigating Kuwaiti Television Serial Dramas of Ramadan: Social Issues and Narrative Forms Across Three Transformative Production Eras
    Investigating Kuwaiti Television Serial Dramas of Ramadan: Social Issues and Narrative Forms Across Three Transformative Production Eras Ahmad HAYAT Ph.D. Thesis 2020 Investigating Kuwaiti Television Serial Dramas of Ramadan: Social Issues and Narrative Forms Across Three Transformative Production Eras Ahmad HAYAT Doctor of Philosophy (PhD) University of Salford School of Arts and Media 2020 I Contents 1. Abstract …………………………………………………………………… …….. IV 2. Introduction ……………………………………………………………….……… 1 3. Literature Review ……………………………………………………………….. 12 3.1 Production Eras and Periodization ……………………………….. 13 3.2 Arab Television Eras ……………………………………………….. 24 3.3 Arab Television Programming …………………………………….. 33 3.4 Social Issues in Television Programming ………………………... 40 3.5 Narrative Forms and Formal Characteristics ……………………. 52 3.6 Conclusion …………………………………………………………… 74 4. Methodology ……………………………………………………………………... 76 4.1 Case Study Selection ………………………………………………. 78 4.2 Units of Data Collection and Analysis …………………………….. 88 4.3 Chapter Design and Approach …………………………………….. 97 4.4 Conclusion …………………………………………………………… 99 5. The Pre-Satellite Era: Al-Aqdar (1977) ……………………………………….. 101 5.1 List of Characters …………………………………………………… 102 5.2 Story Synopses and Theme Analyses …………………………… 103 5.2.1 Storyline A Synopsis ……………………………….. 104 5.2.2 Storyline A Theme Analysis ……………………….. 105 5.2.3 Storyline B Synopsis ………………………………... 106 5.2.4 Storyline B Theme Analysis ………………………... 108 II 5.2.5 Storyline C Synopsis ………………………………... 109 5.2.6 Storyline C Theme Analysis ………………………... 110 5.2.7 Storyline D Synopsis ………………………………... 111 5.2.8 Storyline D Theme Analysis ………………………... 112 5.3 Sociocultural Context ……………………………………………….. 113 5.4 Narrative Form ………………………………………………………. 122 5.5 Conclusion …………………………………………………………… 128 6. The Satellite Era: Bo Marzouq (1992) ………………………………………… 130 6.1 List of Characters …………………………………………………… 132 6.2 Story Synopses and Theme Analyses ……………………………. 132 6.2.1 Storyline A Synopsis ………………………………… 133 6.2.2 Storyline A Theme Analysis ………………………..
    [Show full text]
  • Postmodern Approaches to Recent Hindi Literature
    Sudhīś Pacaurī and Pāṇḍey Śaśibhūṣaṇ ‘Śītāṃśu’: Postmodern Approaches to Recent Hindi Literature Veronica Ghirardi Università degli Studi di Torino [email protected] Abstract Postmodernism is a highly controversial phenomenon that animated the debates of Western scholars du- ring the closing decades of the Twentieth century. But has this term any meaning in the Indian context? This paper aims to introduce the notion of postmodernism in Hindi literary critique and more specifically the con- tributions of two scholars, Sudhīś Pacaurī and Pāṇḍey Śaśibhūṣaṇ ‘Śītāṃśu’, as the possible bases for textual analysis and further theoretical investigations. Keywords: Hindi Literature, Postmodernism, Literary Criticism, Sudhīś Pacaurī, Pāṇḍey Śaśibhūṣaṇ ‘Śī- tāṃśu’ —————————————— This paper aims to discuss the concept of postmodernism in the field of Hindi literature, through the per- spectives offered by two Indian scholars, Sudhīś Pacaurī and Pāṇḍey Śaśibhūṣaṇ ‘Śītāṃśu’. This is an almost unexplored research field and may represent a thought-provoking challenge. Postmodernism has been debat- ed in connection with multiple literary traditions — from Europe to Latin America, from the USA to Japan— but really few pages have been written on Indian literatures1. Undoubtedly a first issue has to be related to the origins of this cultural phenomenon, that are indissolubly connected with the Western world: can post- modernism be a suitable term for the Indian context? Or should it be considered a mere imported fashion? With the first section of this paper, after a general introduction to postmodernism, I attempt to answer this question, by discussing some possible acceptations of modernity and postmodernity in India. In sections 2 and 3, shifting from sociology towards literature (and particularly towards Hindi literature), I concentrate on Pacaurī’s and Śītāṃśu’s contributions, focusing on their analysis of some recent Hindi works.
    [Show full text]
  • Overview of Terms
    Overview of terms Term Description English for professional oral communication - Understands a wide range of demanding, longer texts and recognises implicit meaning - Expresses him/herself fluently and spontaneously without much obvious searching for expressions - Uses language flexibly and effectively for social, academic and professional purposes - Produces clear, well-structured, detailed text on complex subjects, showing controlled use of organisational patterns, connectors and cohesive devices Professional language user - (Kolb’s Learning Cycle) - When new genres emerge due to technological development and Emerging when we have to work together across cultures due to increased intercultural genres globalisation - Poor language skills - Weak understanding of issues in question - Lack of information Sources of noise - No understanding of genre conventions - Cultural differences - Not part of discourse community Differences between sender and receiver regarding: • Power Sender-receiver • Authority relationship • Professional background knowledge Symmetrical roles: Aligned regarding power, authority etc. Asymmetrical roles: Not aligned Static relationship status or dynamic relationship status Oral communicative competence Understanding, explaining and using language correctly (:grammar, Linguistic vocabulary, intonation) Correctness and oral fluency are not tested in this competence exam! Understanding, explaining and using language in a context (:use of speech Discourse and text acts, genre conventions, fillers and gambits, cohesion
    [Show full text]
  • Soaps on Indian Television and the Formation of Interpretive Community
    IOSR Journal Of Humanities And Social Science (IOSR-JHSS) Volume 21, Issue 3, Ver. IV (Mar. 2016) PP 60-65 e-ISSN: 2279-0837, p-ISSN: 2279-0845. www.iosrjournals.org Soaps on Indian Television and the Formation of Interpretive Community: A Study of the Response Pattern of Women Viewers of Silchar Town towards Select Television Serials Lopamudra Bhattacharjee (Department of Mass Communication, Assam University, India) Abstract : The study tries to examine whether ‘interpretive communities’ can be defined or explained on the basis of age, gender, class, caste, race, and education. It also tends to find out how audiences shift between different interpretive communities as they shape their life style by understanding the texts. The research paper tries to study the soap opera audience and the formation of ‘interpretive communities’. The study attempts to find out the relationship between the audience and soap opera texts and how audiences construct meaning out of these texts within the context of family and everyday life. The study also tries to find out how soap operas by using the institutions like marriage, family, and religion represent women, men and the power of relationships and also their interpretation by audience. It also looks at how audiences with similar social, political and economic structure vary in their interpretation of these medium or texts. Lastly, the study concludes with the finding that women can sometimes form an interpretive community on the basis of their socio-cultural inclination. Keywords: Interpretive Community, Indian television, Silchar, Soap Opera, Women viewers I. Introduction Globalization resulted in the revolution in cable television and satellite television due to which India has entered the global market.
    [Show full text]
  • Die Entwicklung Der Item-Tänze Im Bollywood-Kino
    DIPLOMARBEIT Titel der Diplomarbeit „Die Entwicklung der Item-Tänze im Bollywood-Kino im Hinblick auf die Rolle der Frau“ verfasst von Miriam Rubey angestrebter akademischer Grad Magistra der Philosophie (Mag.phil.) Wien, 2015 Studienkennzahl lt. Studienblatt: A 317 Studienrichtung lt. Studienblatt: Diplomstudium Theater-, Film- und Medienwissenschaft Betreuerin: Univ.-Prof. Mag. Dr. Annette Storr Inhaltsverzeichnis Inhaltsverzeichnis .................................................................................................... 2 1 Einleitung und Fragestellung ........................................................................... 4 2 Einführung in die Bollywood Item-Songs von 1993-2014 .............................. 7 3 Die Bedeutung des Tanzes im Hindifilm ........................................................12 3.1 Verkörperungen/Ausführungsformen im Bollywoodtanz ......................................... 19 3.2 Der indische Tanz: von Klassik bis Moderne .......................................................... 23 3.3 Die Rolle der Tänzerin in Indien ............................................................................. 29 3.4 Die Rezeption von Bollywoodfilmen und deren Tänzen .......................................... 32 4 Sexualität in den Bollywoodfilmen .................................................................35 4.1 Die Rolle der Kamera im Item-Tanz und wie diese die Frau inszeniert ................... 37 4.2 Der „male-gaze“ ....................................................................................................
    [Show full text]
  • Addictive Behaviour Among Women Viewers of Indian Soap Opera
    Webology, Volume 18, Special Issue on Management and Social Media April, 2021 Addictive Behaviour among Women Viewers of Indian Soap Opera Dr.K.M. Ashifa Department of Social Work, Faculy of Health Science, Istanbul Gelsim Univeristy, Istanbul, Turkey. E-mail: [email protected] Received October 28, 2020; Accepted December 18, 2020 ISSN: 1735-188X DOI: 10.14704/WEB/V18SI03/WEB18030 Abstract Media is an integral part of society and it plays vital role for inculcating information. In the course of accomplishing its duties and functions, media, especially television influence on society relatively depending on the audience it reaches. Soaps have a predominant female audience. Some soaps do include men viewers but some social researchers pointed, women are considering most peculiar viewers. They are emotionally attached and value particular soaps in their personal and domestic life. Today people are leading a fast life. People should have some kind of recreation in their get relation of their physical and psychological balances of life. So, different people have different activities to spend their leisure. Based on the present study, most of the women are getting involved with the soap opera and were emotionally attached and curiously waiting for next episodes as it is effecting social, family and occupational life. So the present study tried to come out with fact of effects of soap operas’ on women’s behaviour in the aspects of socio- cultural aspects, economic aspects, psychological aspects, physiological aspects and functional aspects. Keywords Media, Behaviour, Addiction, Soap Opera. Introduction Media is considered to be a mode of socialization process and it is having a long term effect on its audience as the channel of communication.
    [Show full text]