LinkedIn as the Ultimate Business Weapon for Employers, Employees and Freelancers
www.peopleasmerchandise.com +
Josef is the very first LinkedIn Milan has been working in Certified Professional - recruitment for over 14 years Recruiter in CEE region. and lead over 350 employees = across CEE region.
Recruitment Academy Certifications Jan Muehlfeit Chairman of the Board
Jan Bubeník Muriel Anton Milan Novák Josef Kadlec Dita Přikrylová Natália Member of the Member of the Member of the Member of the Member of the Šegedová Board Board Board Board Board Member of the Board …is the access to LinkedIn your c …is the access to LinkedIn your c LinkedIn
• Over 380,000,000 users – 2 new users every single second
• More than 1,000,000 users in the Czech Republic
• 14th the most visited website (Alexa Rank)
• 1,5+ million authors LinkedIn starting to be a publication platform
[email protected] | www.goodcall.eu LinkedIn Competitors
• Professional social networks: Viadeo, XING, GoldenLine, Facebook at Work, Zoominfo, ... LinkedIn Competitors
• Professional social networks: Viadeo, XING, GoldenLine, Facebook at Work, Zoominfo, ...
• Private social networks: Twitter, Facebook, Vkontakte, Google+, Instagram, Pinterest, About.me,... LinkedIn Competitors
• Professional social networks: Viadeo, XING, GoldenLine, Facebook at Work, Zoominfo, ...
• Private social networks: Twitter, Facebook, Vkontakte, Google+, Instagram, Pinterest, About.me,...
• Where to go next? Meetup.com, Twitch, Steam, Tinder, Behance, GitHub, Youtube, Stack Overflow, BitBucket, Youtube,... Social media in the Czech Republic
BUT…
…is the access to LinkedIn itself a competitive advantage?
What should I do for a better exposure? Improve you profile strength to All-Star Improve you profile strength to All-Star
. Set a locality and industry . Set the actual position with a description . Set at least two other job positions . Fill in your education . Define at least 3 skills . You profile has to include an photo . You have to have at least 50 1st degree connections Acceptable photos Non acceptable photos Top banner Name
Karel Novák Václav Novotný MD MBA
Ing. Karel Novák Václav NovotnýX Ph.D. Fine-tune your headline Freelance Copywriter Copywriting artist transforming technical jargon from flat-line boring into a juicy novel-like page-turner Social Media Expert at XYZ Company Social Media Expert driving successful campaigns on a shoestring budget. 800%+ ROI in the past 12 months. Process Engineer at Škoda Auto Six Sigma Master Black Belt | Dedicated to process excellence in auto manufacturing Corporate Banker at XYZ Bank Need capital? Banker for early-stage technology growth companies. Clients include XYZ and ABC. Make your profile keywords rich
Czech or English or … ? Be authentic
Team player, result-oriented, passionate, excellent interpersonal skills ... YIKES! PLEASE NOT ANYMORE. Rich media
Video PDF Presentations Pictures Prezi etc. Section Experience Get two recommendations to your latest engagement at least Use standardized terms Job role, school, employer, keywords, skills, etc. Include your precise language skills Join relevant LinkedIn groups Skills & Endorsements Be proactive
Title: CEO OR “general manager“ OR reditel OR director OR VP OR “vice president“
Company: Kooperativa OR AXA OR AIG OR “ceska pojistovna“ Challenges of LinkedIn Searching X-ray Search How to X-ray search without any tech knowledge
www.recruitin.net Challenges of LinkedIn Searching LinkedIn Search – Boolean Search
• Advanced People Search
• Boolean operators (George Boole) – AND (or a space) – OR – NOT (or -)
• Modificators – ( ) – “ “
• No stemming – manag* – recruit* - ajax4jsf, *SQL LinkedIn Advanced Sourcer
www.datacruit.com/linkedin-advanced-sourcer How to uncover a LinkedIn full profile view …when you do not have a premium account
Using ID (yes, ID trick is back again) https://www.linkedin.com/vsearch/ic?f_INF=USER_ID Share content
- LinkedIn Blog - LinkedIn Status - LinkedIn Rich Media - Share and like the content of others LinkedIn security settings
• Turn on/off your activity broadcasts • Select who can see your activity feed • Select what others see when you’ve viewed their profile • Select who can see your connections • Change your profile photo & visibility • Show/hide "Viewers of this profile also viewed" box Who’s viewed your profile
Plugin Profile Views: Save Who Viewed My LinkedIn How to approach LinkedIn users
• LinkedIn invitation (Invitation – Connect button)
• LinkedIn introduction (Introduction - Get introduced)
• LinkedIn message (Message – Send a Message or Message button)
• LinkedIn InMail (Send InMail)
• Telefon and VoIP Rapport We track emails with Yesware.com and GetSidekick.com Rapportive
www.rapportive.com Do not forget to follow-up
[email protected] [email protected]
atd.
www.followupthen.com Future? Download at: www.goodcall.jobs
Mobile as a standard Download at: www.goodcall.jobs
Mobile app GoodCall
Data-driven recruitment and selling Beyond mobile Beyond mobile Senzory The limitation is only your mind. Where to go for further information
Our blog: www.HRmixer.cz www.RecruitmentAcademy.cz • Recruitment and talent sourcing training and webinars • Recruitment certification RACS®, RACR®, RACA®, RACM® • LinkedIn consultations www.GoodCall.eu • Recruitment and Talent Sourcing – IT, multilingual/finance, engineering • RPO • Talent mapping • Social recruitment • Recruitment software development