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Download These Reports in PDF Format 2011 2010 was a rocky year in the social network space and many sites closed their doors including Propeller.com, and Team Sugar, to name a few. Quite a few others continued their decline into yesterday’s news as we see more social network users consolidating their social profiles. Undoubtedly, Facebook’s continued growth worldwide has led to this as it becomes the de facto source for social networking. We added coverage of the following international social networks this year: Douban.com Imvu.com Kaixin001.com Mixi.jp NK.pl Odnoklassniki.ru QQ.com Renren.com Sonico.com Tagged.com Taringa.net Tumblr.com Vkontakte.ru Wer-kennt-wen.de Weibo.com Download These Reports in PDF Format 2008 Version - 2009 Version - 2010 Version 2011 Social Network Analysis Methodology: This year we will be reporting data a little differently, as last year we noticed a trend, specifically Google Insights for search seeing a large drop in ‘sitename.com’ domain search traffic. No real clues ever surfaced to why this occurred, therefore we are looking at searches for strictly ‘name’ to correlate demographic and geographic data. This should give us a larger sampling of data, as users are much more likely to search for a site’s name then ‘name.com.’ However, with that said, certain networks such as Tribe.net still needed to utilize the ‘name.com’ variation, since people looking for ‘tribe’ could be looking for a myriad of things, thus corrupting the data set. All data continues to come from Google because they have one of the largest data sets on the web. We continued to use their Google Ad Planner and Google Insight for Search product to pull demographic and geographic data. The Top Cities and Top Region reports show proportionate interest levels to the area based on the given search query. Ignite Social Media The Demographic and Geographic reports have Y axis numbers that are percentages out of 100, therefore if the score is .52 then its 52% of the population. The Search Traffic reports are based on proportionate search traffic for the given query. It’s on a scale of 100. Therefore if a given month shows the chart near 100 then that is the busiest month for query searches ever reported in Google during that given time frame. 2011 Social Network Data Sourcing Explanation: Google Adplanner Data Accuracy Explanation: http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=96385 How The Data is generated via Adplanner: http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=98132 How The Data is generated via Insights for Search: http://www.google.com/support/insights/bin/topic.py?hl=en&topic=13975 Citing These Sources If you would like to re-use any of our images or source any of our content in this analysis you are free to republish it given you link back to this webpage. Quick Jump: Badoo.com Bebo.com Digg.com Douban.com Facebook.com Fark.com Flickr.com Flixster.com Foursquare.com Ignite Social Media Friendster.com Gather.com Habbo.com Hi5.com Hyves.nl Identi.ca IMVU.com IndianPad.com Kaixin001.com Last.fm Linkedin.com Livejournal.com Meetup.com Metafilter.com Mixi.jp Mixx.com Multiply.com MySpace.com Netlog.com Newsvine.com Ning.com NK.pl Odnoklassniki.ru Plaxo.com Plurk.com Ignite Social Media QQ.com Reddit.com Renren.com Reunion.com Skyrock.com Sonico.com Stumbleupon.com Tagged.com Taringa.net Tribe.net Tuenti.com Tumblr.com Twitter.com Vkontakte.ru Wayn.com Weibo Wer-kennt-wen.de Xanga.com Yelp.com YouTube.com 2011 Social Network Analysis Data Ignite Social Media Badoo.com Badoo Search Traffic Top Regions for Badoo Ignite Social Media Top Cities for Badoo Gender Breakdown for Badoo Ignite Social Media Age Breakdown for Badoo Salary Breakdown for Badoo Ignite Social Media Education Breakdown for Badoo Bebo.com Bebo Search Traffic Ignite Social Media Top Regions for Bebo Top Cities for Bebo Ignite Social Media Gender Breakdown for Bebo Age Breakdown for Bebo Ignite Social Media Salary Breakdown for Bebo Education Breakdown for Bebo Ignite Social Media Digg.com Digg Search Traffic Top Regions for Digg Ignite Social Media Top Cities for Digg Gender Breakdown for Digg Ignite Social Media Age Breakdown for Digg Salary Breakdown for Digg Ignite Social Media Education Breakdown for Digg Douban.com Douban Search Traffic Ignite Social Media Top Regions for Douban Top Cities for Douban Ignite Social Media Gender Breakdown for Douban Age Breakdown for Douban Ignite Social Media Salary Breakdown for Douban Education Breakdown for Douban Ignite Social Media Facebook.com Facebook Search Traffic Top Regions for Facebook Ignite Social Media Top Cities for Facebook Gender Breakdown for Facebook Ignite Social Media Age Breakdown for Facebook Salary Breakdown for Facebook Ignite Social Media Education Breakdown for Facebook Fark.com Fark Search Traffic Ignite Social Media Top Regions for Fark Top Cities for Fark Ignite Social Media Gender Breakdown for Fark Age Breakdown for Fark Ignite Social Media Salary Breakdown for Fark Education Breakdown for Fark Ignite Social Media Flickr.com Flickr Search Traffic Top Regions for Flickr Ignite Social Media Top Cities for Flickr Gender Breakdown for Flickr Ignite Social Media Age Breakdown for Flickr Salary Breakdown for Flickr Ignite Social Media Education Breakdown for Flickr Flixster.com Flixster Search Traffic Ignite Social Media Top Regions for Flixster Top Cities for Flixster Ignite Social Media Gender Breakdown for Flixster Age Breakdown for Flixster Ignite Social Media Salary Breakdown for Flixster Education Breakdown for Flixster Ignite Social Media Foursquare.com Foursquare Search Traffic Top Regions for Foursquare Ignite Social Media Top Cities for Foursquare Gender Breakdown for Foursquare Ignite Social Media Age Breakdown for Foursquare Salary Breakdown for Foursquare Ignite Social Media Education Breakdown for Foursquare Friendster.com Friendster Search Traffic Ignite Social Media Top Regions for Friendster Top Cities for Friendster Ignite Social Media Gender Breakdown for Friendster Age Breakdown for Friendster Ignite Social Media Salary Breakdown for Friendster Education Breakdown for Friendster Ignite Social Media Gather.com Gather Search Traffic Top Regions for Gather N/A Top Cities for Gather N/A Gender Breakdown for Gather Ignite Social Media Age Breakdown for Gather Salary Breakdown for Gather Ignite Social Media Education Breakdown for Gather Habbo.com Habbo Search Traffic Ignite Social Media Top Regions for Habbo Top Cities for Habbo Ignite Social Media Gender Breakdown for Habbo Age Breakdown for Habbo Ignite Social Media Salary Breakdown for Habbo Education Breakdown for Habbo Ignite Social Media Hi5.com Hi5 Search Traffic Top Regions for Hi5 Ignite Social Media Top Cities for Hi5 Gender Breakdown for Hi5 Ignite Social Media Age Breakdown for Hi5 Salary Breakdown for Hi5 Ignite Social Media Education Breakdown for Hi5 Hyves.nl Hyves.nl Search Traffic Ignite Social Media Top Regions for Hyves.nl Top Cities for Hyves.nl Ignite Social Media Gender Breakdown for Hyves.nl Age Breakdown for Hyves.nl Ignite Social Media Salary Breakdown for Hyves.nl Education Breakdown for Hyves.nl Ignite Social Media Identi.ca Identi.ca Search Traffic Top Regions for Identi.ca Ignite Social Media Top Cities for Identi.ca Gender Breakdown for Identi.ca Ignite Social Media Age Breakdown for Identi.ca Salary Breakdown for Identi.ca Ignite Social Media Education Breakdown for Identi.ca IMVU.com IMVU Search Traffic Ignite Social Media Top Regions for IMVU Top Cities for IMVU Ignite Social Media Gender Breakdown for IMVU Age Breakdown for IMVU Ignite Social Media Salary Breakdown for IMVU Education Breakdown for IMVU Ignite Social Media IndianPad.com Indian Pad Search Traffic Top Regions for Indian Pad Ignite Social Media Top Cities for Indian Pad Gender Breakdown for Indian Pad N/A Age Breakdown for Indian Pad N/A Salary Breakdown for Indian Pad N/A Education Breakdown for Indian Pad N/A Ignite Social Media Kaixin001.com Kaixin001 Search Traffic Top Regions for Kaixin001 Ignite Social Media Top Cities for Kaixin001 Gender Breakdown for Kaixin001 Ignite Social Media Age Breakdown for Kaixin001 Salary Breakdown for Kaixin001 Ignite Social Media Education Breakdown for Kaixin001 Last.fm Last.fm Search Traffic Ignite Social Media Top Regions for Last.fm Top Cities for Last.fm Ignite Social Media Gender Breakdown for Last.fm Age Breakdown for Last.fm Ignite Social Media Salary Breakdown for Last.fm Education Breakdown for Last.fm Ignite Social Media Linkedin.com Linkedin Search Traffic Top Regions for Linkedin Ignite Social Media Top Cities for Linkedin Gender Breakdown for Linkedin Ignite Social Media Age Breakdown for Linkedin Salary Breakdown for Linkedin Ignite Social Media Education Breakdown for Linkedin Livejournal.com Livejournal Search Traffic Ignite Social Media Top Regions for Livejournal Ignite Social Media Top Cities for Livejournal Gender Breakdown for Livejournal Ignite Social Media Age Breakdown for Livejournal Salary Breakdown for Livejournal Ignite Social Media Education Breakdown for Livejournal Meetup.com Meetup Search Traffic Ignite Social Media Top Regions for Meetup Top Cities for Meetup Ignite Social Media Gender Breakdown for Meetup Age Breakdown for Meetup Ignite Social Media Salary Breakdown for Meetup Education Breakdown for Meetup Ignite Social Media Metafilter.com Metafilter Search Traffic Top Regions for Metafilter Ignite Social Media Top Cities for Metafilter Gender Breakdown for Metafilter Ignite Social Media Age Breakdown for Metafilter Salary Breakdown for Metafilter
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