Digital Digest Special: Social Media in the MENA - 2012 Review Issue 6: January 2013 Contact us:
[email protected] Twitter: @ictqatar 1. Social Media Summary Source: http://bit.ly/114rpD6 2. Putting MENA usage in a global context • A 21-nation survey conducted by the Pew Research Center’s Global Attitudes Project demonstrated the popularity of social networks across the globe and the increasingly important role of smartphones in accessing them. • The research also demonstrated often unique – or pronounced cultural sensibilities reflected on social networks. ‘Users of social networking in Tunisia (63%), Egypt (63%) and Jordan (62%) are also more likely than those in other countries to say they have posted on religion. In fact, in no other nation surveyed has a majority of users of these sites shared views about religion. In 14 countries, only about a third or less have posted on this topic.’ Source: http://www.pewglobal.org/2012/12/12/social-networking-popular-across-globe/ 3. Sharing view on politics and community issues also more prevalent in MENA Sports, is a less common topic, with half or more of users of social networking sites in only seven countries – India, Jordan, Tunisia, Turkey, Egypt, Brazil and China – saying they have shared their opinions about it. Source: http://www.pewglobal.org/2012/12/12/social-networking-popular-across-globe/ 4. Social media penetration in the Middle East In the summer, the Dubai School of Government published data about social media usage in the region. LinkedIn was included for the first time: http://bit.ly/OMWu3H On Digital Qatar, ictQATAR’s blog for technology enthusiasts, I outlined 10 key points for Qatar from the report.