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C O M Mu N Iqu É | 20 20 communiqué | 2020 MISSION TABLE OF CONTENTS APTN is sharing our Peoples’ journey, 2 Message from Our Chairperson celebrating our cultures, inspiring our 4 Message from Our CEO children and honouring the wisdom 6 Year in Review 20 Years of APTN of our Elders. 8 10 Indigenous Production 20 Our People 26 Understanding Our Audience ABOUT APTN 30 Advertising The launch of APTN on Sept. 1, 1999 represented a 36 Setting the Technological Pace significant milestone for Indigenous Peoples across 40 Community Relations & Sponsorships Canada. The network has since become an important 46 Covering the Stories that Others Won’t source of entertainment, news and educational programming for nearly 11 million households across 54 Conditions of Licence Canada. Since television broadcasts began reaching 62 Programming the Canadian North over 30 years ago, the dream of 80 APTN Indigenous Day Live a national Indigenous television network has become Appendix A | Independent Production Activity a reality. The rest, as they say, is broadcast history. (Original Productions) 2019–2020 APTN’s fiscal year runs from Sept. 1, 2019 to Aug. 31, 2020. APTN COMMUNIQUÉ 2020 1 MESSAGE FROM OUR CHAIRPERSON Jocelyn Formsma WACHIYA, What a year it has been for APTN. Like the From the outset, Monika impressed In addition to selecting a new operating a charity continue to will also assist the Dadan Sivunivut us with her passion for APTN and CEO, the board also dealt with be followed accordingly. Animiki Board of Directors in identifying previous 20 years of our history, we have once supporting the important work some restructuring as we finalized See Digital Production, Animiki a permanent CEO. of advancing Indigenous Peoples the updated Strategic Plan. In See Distribution, First Peoples again made great strides within the industry in media. December 2019, the APTN Board Radio Inc., All Nations Network, MOVING FORWARD and we continue to uplift and showcase of Directors formalized the Nagamo, Red Music Rising, and The APTN Board of Directors has With nearly 30 years of broadcast establishment of a new corporation all other new ventures are now full confidence in the APTN team to Indigenous storytellers across Canada. industry experience, she brought called Dadan Sivunivut — Dadan part of the Dadan Sivunivut fulfill the vision that we have set in her skills and expertise to APTN means “our Peoples” in Southern family. With this new venture the Strategic Plan, which includes 2020 heralded the start of a new decade and in 2003 when she began as a Tutchone and Sivunivut means successfully established, APTN objectives such as cultivating new Quebec liaison officer. Shortly “our future” in Inuktitut. can continue to follow its main audiences and becoming a leading with it, a new CEO for the network. The APTN after, she joined the programming mission — creating content and resource for revitalizing Indigenous department and eventually The purpose of this new programming for our communities languages. APTN has experienced Board of Directors was proud to announce became the executive director for‑profit corporation is to and Canadian audiences. a great deal of growth, evolution of programming and scheduling. gather all of the subsidiaries and advancement in the past five the appointment of Monika Ille as APTN’s new I know all of us at APTN are looking that APTN has established over Jean La Rose, former CEO of years. As we look beyond 2020, CEO in December 2019. forward to seeing what Monika the last 12 years under a new APTN, assumes the position of CEO we are excited about what the will accomplish at the helm of the umbrella. This will ensure that at Dadan Sivunivut on an interim future holds. network in the years to come. they continue to be managed basis to successfully launch the efficiently and that the rules of new corporation. In addition, Jean Jocelyn Formsma, Chairperson APTN Board of Directors APTN COMMUNIQUÉ 2020 2 3 MESSAGE FROM OUR CEO faced by the Indigenous music In addition to the Summer Solstice As for Indigenous stories, that will age — especially Indigenous‑ community in Canada. The results Concerts, APTN joined dozens always be at the root of everything focused programming — can help showed that while the Indigenous of other Canadian broadcasters we do. APTN recently teamed up shape their futures. music community is thriving, the in support of frontline workers with The Discourse, an online news Monika Indigenous music industry, made up by broadcasting the Stronger media service, to launch IndigiNews, But their futures are only as strong of Indigenous‑owned, Indigenous‑ Together, Tous Ensemble program a new local journalism platform that as the Indigenous cultures they’re directed music companies and in late April. serves First Nations, Inuit and Métis built on, which is why we want supporting organizations, is still in communities. Sharing our stories to focus on more Indigenous‑ Ille its infancy. A complete breakdown The network also made some and staying connected has never language programming. Currently, of the NIMIS results can be found adjustments to APTN lumi to been more important. a portion of APTN’s programming here: corporate.aptn.ca/musicstudy. further help Canadian families is presented in 13 Indigenous during this time. All APTN kids MOVING FORWARD languages, and while this is certainly The new year arrived, and with programming on the platform was As we look to the years ahead, a step in the right direction, we’d it, a brand‑new season of Rogers made available to audiences free of we’re aware of the challenges and like to increase that number. Hometown Hockey in Cree on charge. This initiative will continue accomplishments that come with KWAÏ, APTN. After signing a three‑year until the pandemic ends. it. We know that the traditional As we move along the path of reconciliation, we recognize the We’ve achieved a great deal renewal agreement with Sportsnet, TV industry is changing at a rapid I’m honoured to be We’ve made some adjustments need to showcase Indigenous and have blazed new trails in APTN was delighted to once again pace. Our audiences are evolving to our work flow in order to deal cultures from all over the world, not writing to you for the the industry, beginning with the gear up and broadcast six heart‑ along with it and are seeking out with COVID‑19. The vast majority just those that are closer to home. concurrent celebration of our pounding games in Plains Cree. entertainment through new media. of APTN employees have been While we have already acquired first time as the new 20th anniversary and the launch Unfortunately, like almost every APTN lumi is helping us meet our teleworking since March 2020, fantastic Indigenous programs from of APTN lumi, our new streaming other aspect of human life, the audiences head‑on and anticipate CEO of APTN. ensuring that those who are places like New Zealand, Australia, platform, on Sept. 1, 2019. As the COVID‑19 pandemic quickly put their changing needs. essential to keeping the network on Thailand and the Netherlands, months passed, APTN lumi grew the season on hiatus. air and operating our news services In the future, we plan on expanding we’d like to see even more It goes without in popularity and we continue Other events, such as APTN have a safe workplace environment. APTN lumi even further. APTN is foreign Indigenous content grace to add new programs in English, saying that this past Indigenous Day Live, were also Everyone has been taking this mandatory carriage and we receive our screens. French and a variety of Indigenous postponed because of COVID‑19. situation in stride and we continue subscriber fees from Canadians languages on a monthly basis. fiscal year has been However, we were determined to be just as productive, if not more who continue to watch traditional The stories we tell are of interest to all peoples, not just Indigenous monumental for As we expanded the outreach to safely celebrate National so, during this time. TV. For this reason, it’s vital that we Peoples, and that’s evident now of our Indigenous‑focused Indigenous Peoples Day and thus, strike a balance between linear and For example, we were able to more than ever. As we look back on APTN in more ways programming, the network turned the Summer Solstice Concerts digital content in the years to come. launch the Media Centre earlier the past fiscal year and the last 20 its gaze to other Indigenous‑ 2020 were born. Broadcast on than one. than anticipated. This online hub In that vein, we are also closely years of our history, I am confident focused initiatives, including the June 21 and 22 in English and of APTN‑specific information and examining our own programming. that the years ahead will be rich in results of the National Indigenous French respectively, these pre‑ resources is a journalist’s go‑to Children will map out the course stories and full of Indigenous pride. Music Impact Study (NIMIS), recorded concerts featured source for press releases, photo of our journeys. Therefore, greater the first of its kind conducted in talented Indigenous artists galleries, programming information emphasis needs to be placed on Wliwni – Merci – Thank you, Canada. Led by APTN and a variety from across Canada and helped and much more. our APTN kids programming. The of partners, this study examined bring everyone together — even Monika Ille, Chief Executive Officer content they consume at a young the successes and challenges while apart. APTN APTN COMMUNIQUÉ 2020 4 5 Year in Review 2019–2020 HIGHLIGHTS MORE % MORE % % OF
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