http://oac.cdlib.org/findaid/ark:/13030/c8fj2pv9 No online items

Southern California Outdoor Advertising Collection photCL 488

Suzanne Oatey and Jennifer A. Watts The Huntington Library February 2020 1151 Oxford Road San Marino, California 91108 [email protected] URL: http://www.huntington.org

Southern California Outdoor photCL 488 1 Advertising Collection photCL 488 Contributing Institution: The Huntington Library. Photo Archives Title: Southern California Outdoor Advertising Collection Identifier/Call Number: photCL 488 Physical Description: 93 Linear Feet(97 boxes) Physical Description: approximately 77,000 Items: color slides (35mm), black-and-white and color negatives, black-and-white and color prints Date (inclusive): approximately 1930-1996 Date (bulk): 1950-1989 Abstract: The Southern California Outdoor Advertising Collection consists of photographs of billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego, from approximately 1930-1996 (bulk 1950-1989). The photographs, which are principally color slides (35mm) and film negatives (both black-and-white and color), were created by Pacific Outdoor Advertising Company (POA) and Gannett Outdoor Company for internal purposes and represent advertising for a wide variety of businesses, consumer products, and services. The bulk of the collection concerns POA client billboards, facilities, and activities ca. 1930-1979. Gannett Outdoor Co. acquired POA in 1979, and their materials cover the period ca. 1980-1996. Language of Material: Materials are in English. Conditions Governing Access Open to qualified researchers by prior application through the Reader Services Department. For more information, contact Reader Services. Conditions Governing Use The Huntington Library does not require that researchers request permission to quote from or publish images of this material, nor does it charge fees for such activities. The responsibility for identifying the copyright holder, if there is one, and obtaining necessary permissions rests with the researcher. Preferred Citation [Identification of item]. Southern California Outdoor Advertising Collection, The Huntington Library, San Marino, California. Immediate Source of Acquisition Purchased from Dawson's Bookshop, 2009. Biographical / Historical Helen A. Brown founded Pacific Outdoor Advertising Company in Los Angeles around 1928. Her son, Hal Brown, and later her grandson, Hal Brown Jr., served as presidents of the company. The company viewed photographic documentation of its product and operations as an "investment not an expense," according to one former employee.* To that end, POA employed a fleet of trained photographers who used specialized equipment to make negatives and prints of finished billboards (which they often gave to clients), and slides and transparencies for the company's internal use. Gannett Co. Inc. acquired Pacific Outdoor Advertising in 1979 through a merger with Combined Communications Corp., becoming Gannett Outdoor. *Curator's interview with Rick Robinson about the history and dispersal of the Southern California Outdoor Advertising Company collection, March 6, 2015. Scope and Contents The Southern California Outdoor Advertising Collection depicts billboards located in situ primarily in and around Los Angeles and, to a lesser extent, San Diego. The billboards, produced by Pacific Outdoor Advertising Company from approximately 1930 through 1979, and by Gannett Outdoor Co. from approximately 1980-1996, advertise a wide variety of businesses, products, and services, including: beverages (many for beer and liquor); food; cigarettes and tobacco; transportation (especially automobiles, airlines and bus lines); hotels; restaurants; motion pictures; charitable and non-profit organizations, including regional cities and civic campaigns; political candidates for local and state elections; public service announcements (such as air raid and Cold War-related ads); radio and television stations; oil and gasoline companies; cemeteries; clothing companies; department stores; recreational facilities; and other commercial, political, civic, and institutional clients. In addition, there are images related primarily to Pacific Outdoor Advertising (POA) Company operations such as client presentations, billboard production, corporate facilities and the POA helicopter. Aerial views taken throughout Southern California document the various markets in which the company placed signage. For the most comprehensive client list, see Series 1, Subseries A: Color slides. While most of the billboards are photographed in situ, location information – such as specific cities and streets – is rarely noted. For images containing billboards with street information, see Series 2, "Approach" views, as well as "Plant Management" images in Series 3, (Box 94). Also in Series 3, a

Southern California Outdoor photCL 488 2 Advertising Collection photCL 488 section both companies labeled "P.R." contains images of non-commercial billboards such as civic, governmental, and non-profit agency advertisements (Boxes 96-97). Processing Information Volunteer Teresa Kennedy organized Series 1, Subseries 1 between 2011-2013. Suzanne Oatey and Jennifer Watts organized the remainder of the collection. The original order established by Pacific Outdoor Advertising Company was retained throughout. Arrangement The collection is arranged in the following three series: Series 1. Client billboards Subseries A. Color slides (35mm), ca. 1930-1996 Subseries B. Black-and-white negatives, ca. 1950-1996 Subseries C. Color negatives, ca. 1979-1983 Subseries D. Color negatives, ca. 1984-1989 Subseries E. Color prints, 1980s-1996 Series 2. "Approach" views of billboards Subseries A. Los Angeles, 1962-1983 Subseries B. San Diego, 1960s-1980s Series 3. Pacific Outdoor Advertising Co. and Gannett Outdoor Co. operations, facilities, and employees, 1930-1993 Additional resources "Billboard Firm in Rapid Rise: Pacific Outdoor Advertising Concern Largest in This Area." Los Angeles Times, Feb. 10, 1938, p. 7. Accessed via ProQuest Historical Newspapers. "Gannett and Two Other Firms Accused of Billboard Price Fixing," AP, Dec. 13, 1988. Accessed at apnews.com January 29, 2020. Subjects and Indexing Terms Gannett Company Gannett Outdoor Group -- Photographs Advertising -- California, Southern -- Photographs Advertising, Outdoor -- California, Southern -- Photographs Advertising, Political -- Photographs Advertising, Public service -- Photographs Advertising--Alcoholic beverages -- Photographs Advertising--Automobiles -- Photographs Advertising--Cigarettes -- Photographs Advertising--Food -- Photographs Billboards -- Photographs Commercial art -- Photographs Express highways--California--Los Angeles Region -- Photographs Motion picture billboards -- Photographs Streets--California--Los Angeles -- Photographs Los Angeles (Calif.) -- Photographs Los Angeles County (Calif.) -- Photographs San Diego (Calif.) -- Photographs California, Southern -- Photographs Photographs Color transparencies Negatives (photographs) Slides (photographs)

Southern California Outdoor photCL 488 3 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Client billboards Series 1 approximately 1930-1996 (bulk 1950s-1980s) Physical Description: 88 Boxes: Color slides (35mm), black-and-white negatives, black-and-white prints, color negatives, and color prints Scope and Contents This series contains photographs of client billboards created by Pacific Outdoor Advertising Company primarily in the Los Angeles region (and to a lesser extent San Diego) between 1930 and 1979, and by Gannett Outdoor Co. 1980 through 1996. While most of the billboards are photographed in situ, location information – such as specific cities and streets – is rarely noted. For images containing billboards with street information, see Series 2: "Approach" views. Arrangement The original order created by Pacific Outdoor Advertising and Gannett Outdoor Co. has been retained. Images are arranged alphabetically by format, client, and date.

Color slides (35mm) Subseries A approximately 1930-1996 Physical Description: 16 Boxes: (Boxes 1-16): 12,500 color slides (35mm) Material Specific Details: Many of the slides are mounted between glass and the glass may need cleaning before reproduction or display. Scope and Contents This subseries contains color slides chiefly depicting Pacific Outdoor Advertising client billboards, as well as company facilities, presentations, and aerial views showing regional territories (Boxes 1-13). Gannett Outdoor Co. client billboards and activities (ca. 1984-1996) are represented in Boxes 14-16. This subseries contains the most comprehensive client list in the collection; there is significant overlap of clients throughout the collection. Arrangement The original arrangement of the slides has been retained. They are arranged in the categories below, and then into groups by topic or by client name. For ease of use, each group of slides has been given a group number, 001-1642. The number in parentheses after each group indicates number of items per group. • Pacific Outdoor Advertising operations, facilities, and presentations (Boxes 1-2, Groups 001-095) • Client billboards, arranged alphabetically by client (Boxes 2–13, Groups 096–929) • Political billboards, arranged by candidate (Box 13, Groups 930-989) • Competitor's billboards (non-POA), such as Foster and Kleiser (Box 13, Groups 990-1064) • Gannett Outdoor Co. client billboards and activities (Boxes 14–16, Groups 1065-1642)

Box 1 Pacific Outdoor Advertising: Operations, Facilities, and Presentations (Groups 001-079) 1930- 1960s Pacific Outdoor Advertising - Facilities Los Angeles Plant, 1930-1970 (48) Group 001 Students' Plant Tour, 1957 (2) Group 002 Preliminary Art Work (3) Group 003 Carpenter Shop (18) Group 004 Paint Studio (39) Group 005

Southern California Outdoor photCL 488 4 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

San Diego Plant, 1960 (2) Group 006 Pacific Outdoor Advertising - Billboard production Installation (15) Group 007 Finished Billboards (6) Group 008 Rotation (62) Group 009 Street Approach (6) Group 010 Community Service Billboards (5) Group 011 POA Helicopter, 1961 (36) Group 012 Pacific Outdoor Advertising - Aerial photographs, Southern California Miscellaneous Aerials (11) Group 013 Coliseum (1) Group 014 Huntington Hotel (2) Group 015 Huntington Library (7) Group 016 Rose Bowl (6) Group 017 UCLA(2) Group 018 Pacific Outdoor Advertising - Misc. Historical black & white photos (19) Group 019 Southern California Scenes (8) Group 020 Grocery Stores & Shopping Centers (38 ) Group 021 Pacific Outdoor Advertising - San Diego presentation San Diego Presentation (48) Group 022 Pacific Outdoor Advertising - Los Angeles presentations Miscellaneous L.A. presentation slides (135) Group 023 POA: the plant to use (2) Group 024 Largest in the West (40) Group 025 January map (2) Group 026 February map (3) Group 027 March map (2) Group 028 One-year composite (3) Group 029 Figures reveal facts 1958-61 (8) Group 030 Los Angeles retail sales 1963-65 (6) Group 031 Especially true of markets (2) Group 032 The leader (2) Group 033 Outdoor advertising capital of the world (4) Group 034 Mobile population (2) Group 035 Commuting by automobile (2) Group 036 Grown horizontally (1) Group 037 Exploded in all directions (1) Group 038 Most explosive market (2) Group 039 Seeing is believing (6) Group 040 Let's compare (2) Group 041 L.A. metropolitan county market (11) Group 042 Vitally important market (3) Group 043 West Covina, 1948 (2) Group 044 West Covina, 1959 (2) Group 045 Miracle Mile, 1921 (2) Group 046 Norwalk: "It's a Land of Home Owners" (2) Group 047 Pico Rivera, 1948 (2) Group 048 Pico Rivera, 1954 (2) Group 049 North on Crenshaw at Santa Barbara 1940, 1951 (2) [Spence Air photos] Group 050 Northeast from Manchester at Sepulveda 1952 (2) [Spence Air photos] Group 051 Lakewood Lake, 1950 (1) [Spence Air photo] Group 052 L.A. Basin 1948, 1953 (2) [Spence Air photos] Group 053 It's almost incredible! (8) [Comparative chart for L.A. County population] Group 054 Automotive heaven (8) Group 055

Southern California Outdoor photCL 488 5 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Advertising backdrop (4) Group 056 Cars, cars…and more cars! (1) Group 057 This mobile market (2) Group 058 Retailing is decentralized (4) Group 059 Industry is decentralized (4) Group 060 No one advertising medium (3) Group 061 L.A. media, 1964 (2) Group 062 Outdoor advertising is dominant (1) Group 063 60.5 cents per 1000 (1) Group 064 Very, very economical (1) Group 065 Works round the clock (1) Group 066 Inescapable (2) Group 067 Impression opportunities unequalled (1) Group 068 Crews arrive (2) Group 069 Individual panel facing (3) Group 070 PO embellished painted bulletins (3) Group 071 Dominance and impact (2) Group 072 Dominance, impact, prestige (2) Group 073 Fabulous arterial system (2) Group 074 Many, many times (4) Group 075 Today it's quite different (1) Group 076 Seeing was believing (6) Group 077 Casual outdoor living is the vogue (2) Group 078 Youngsters are mobile too! (2) Group 079 Box 2 Pacific Outdoor Advertising: Presentations (cont.) (Groups 080-095) 1950s-1980s Presentations: Ford, 1950s-1960s (31) Group 080 Presentations: Ford, 1975 (26) Group 081 Presentations: Frito-Lay (2) Group 082 Presentations: Libby's, 1955 (12) Group 083 Presentations: Lucky Lager (9) Group 084 Presentations: Nabisco (3) Group 085 Presentations: Ore-Ida, 1975 (2) Group 086 Presentations: Procter and Gamble (16) Group 087 Presentations: Scott Tissue (1) Group 088 Presentations: Sears, 1973-74 (36) Group 089 Presentations: TWA [airline] (1) Group 090 Presentations: Vodka Wyborowa, 1975 (2) Group 091 Presentations: Washington Apples (10) Group 092 Presentations, Misc., 1950s-1960s (81 ) Group 093 Presentations, Misc., 1970s (10) Group 094 Presentations, Misc., 1980s (45) Group 095 Box 2 Client Billboards: "A" - Blatz (Groups 096-156) 1950s- approximately 1980 A.C. Oil Filter, 1956 (1) Group 096 Academy Awards, 1962-63 (3) Group 097 Adohr, 1956 (1) Group 098 Advertising Week, 1955-1965 Group 099 Aerospace Museum, 1967 (1) Group 100 AID (United Givers), 1957-58, 1964-65 (8) Group 101 Air California / Continental, 1980? (2) Group 102 Air France 1963-65, (20) Group 103 Air New Zealand, 1965, 1980? (10) Group 104 Alcoa, 1962 (1) Group 105 American Airlines, 1964 (1) Group 106 American Beauty Pasta, 198?, (1) Group 107 American Beauty Pasta / Sands Las Vegas, 198? (2) Group 108 American Cancer Society, 1958-66 (7) Group 109 American Heritage, 1964 (1) Group 110 American Lamb Council (3) Group 111

Southern California Outdoor photCL 488 6 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

American President Cruise Lines, 1963-65 (27) Group 112 Angelus Furniture, 1966 (1) Group 113 Answer is God, 1957 (2) Group 114 Anti-Smog Device, 1964-65 (6) Group 115 Arden Ice Cream (1) Group 116 Are You Seeing Double? 1960 (1) Group 117 Aristocrat Brandy, 196? (1) Group 118 Armed Forces Day, 1957-62 (11) Group 119 Army, U.S., 1957-64 (6) Group 120 Art Directors Club of San Diego, 1962 (2) Group 121 Arthritis Foundation, 1964-65 (4) Group 122 Atlantic Savings, 1963 (1) Group 123 Bain de Soleil, 1975 (1) Group 124 Bain de Soleil / Sanka (2) Group 125 Ballantine's, 1964 (3) Group 126 Bank of America, 1964, 198? (17) Group 127 Bar "M" meat, 1964 (2) Group 128 Barbara Ann bread, 1956 (2) Group 129 Barclay's Bank, 1966-68 (5) Group 130 Barclay's Bourbon, 1959 (7) Group 131 Bay Shore Ford, 1960-62 (7) Group 132 Bayer Aspirin, 1975 (1) Group 133 Beatrice Foods, 1967 (2) Group 134 Beefeater Gin, 1969 (7) Group 135 Ben-Bar Dandruff Treatment (3) Group 136 Bengal Gin, 1967 (1) Group 137 Best Foods, 1959-65 (40) Group 138 Best Seller Publicity, 1957 (2) Group 139 Betty Crocker, 1956 (21) Group 140 Betty Crocker, 1957 (19) Group 141 Betty Crocker, 1958 (3) Group 142 Betty Crocker, 1959 (6) Group 143 Betty Crocker, 1960 (5) Group 144 Betty Crocker art production, 1961 (15) Group 145 Betty Crocker, 1961 (13) Group 146 Betty Crocker, 1962 (2) Group 147 Betty Crocker, 1964 (4) Group 148 Betty Crocker and Carnation, 195? (2) Group 149 Betty Crocker and Libby's, 195? (4) Group 150 B.F. Goodrich, 1959 (1) Group 151 Bird's Eye, 195? (1) Group 152 Bireley's orange soda, 1957 (8) Group 153 Black and White Scotch, 1964-65 (14) Group 154 Black Velvet, 1975 (1) Group 155 Blatz beer, 1962 (7) Group 156 Box 3 Client Billboards: Blue Chip Stamps - Chevrolet (Groups 157-207) 1949-1970s Blue Chip Stamps, 1961 (6) Group 158 Blue Chip Stamps, 1962 installation (36) Group 159 Blue Chip Stamps, 1963 (2) Group 160 Blue Chip Stamps, 1964 (3) Group 161 Blue Chip Stamps, 1965 (9) Group 162 Blue Chip Stamps, 1966 artwork and installation (87) Group 163 Blue Chip Stamps, 1967, artwork and finished product (21) Group 164 Blue Cross, 1956-59 (8) Group 157 Bols Liquor, 1959, 1962, artwork, with live model and final product (21) Group 165 Bonanza Airlines, 1961-65 (38) Group 166 Bonham Brothers Mortuary, 195? (1) Group 167

Southern California Outdoor photCL 488 7 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Boy Scouts, 1958; 1965 (8) Group 168 Boy Scouts, Scout-o-Rama, 1957-59 (5) Group 169 Boy Scouts, Scoutoree, 1957 (2) Group 170 Boys' Clubs of America, 1958 (2) Group 171 Boys' Republic, 1957-65 (10) Group 172 Braille Institute, 1958-65 (12) Group 173 Budweiser, 1961; 1975 (4) Group 174 Bufferin, 195? (2) Group 175 Buick, 1976 (3) Group 176 Bunker Hill Apartments (1) Group 176.1 Burgermeister, 1952-62 (29) Group 177 Cabin Still whiskey, 195? (6) Group 178 Cadillac, 1959 (6) Group 179 Caliente racetrack, 1958-61 (26) Group 180 California Bank, 1952 (3) Group 181 California Federal Savings and Loan, 1960-69 (33) Group 182 California Federation of Business and Professional Women's Clubs, 1959 (14) Group 183 California Highway Patrol, 1961; 1966 (3) Group 184 California Physicians' Service / Blue Shield, 1951-58 (33) Group 185 Calso Water, 1951 (1) Group 186 Camp Fire Girls, 1957-61 (10) Group 187 Campbell-Ewald Co., 1961 (2) Group 188 Campbell's Soup, 195? (2) Group 189 Canada Dry, 1955-57; 1963-66 (64) Group 190 Canada House whisky, 1963 (2) Group 191 Canadian Club, 1952-1963 ( 71) Group 192 Canadian Club, 1964-67 ( 61) Group 193 Careless Driving, 1963 (4) Group 194 Carnation, 1954-61 (72) Group 195 Carousel Custom Floors, 1973 (1) Group 196 Cedars Lebanon Hospital, 1960 (2) [later Cedars-Sinai Medical Center] Group 197 Central Federal Savings, 196? (2) Group 198 Challenge Dairy, 1958-67 (33) Group 199 Chef Boy-Ar-Dee, 1960 (13) Group 200 Chevrolet, 1949 (1) Group 201 Chevrolet, 1952 (11) Group 202 Chevrolet, 1953 (3) Group 203 Chevrolet, 1955 (13) Group 204 Chevrolet, 1956 (20) Group 205 Chevrolet, 1957 (14) Group 206 Chevrolet, 1958 (34) Group 207 Box 4 Client Billboards: Chevrolet (cont.) – Footlighters Child Guidance Clinic (Groups 208-322) 1950s-1980 Chevrolet, 1959 (35) Group 208 Chevrolet, 1960 (27) Group 209 Chevrolet, 1961 (16) Group 210 Chevrolet, 1962 (13) Group 211 Chevrolet, 1963 (23) Group 212 Chevrolet, 1964 (10) Group 213 Chevrolet, 1965 (28) Group 214 Chevrolet, 1976 (10) Group 215 Chevrolet / Ford, 1980 (2) Group 216 Chevron, 1955 (1) Group 217 Chevron, 1956 (8) Group 218 Chevron, 1957 (6) Group 219 Chevron, 1959 (22) Group 220

Southern California Outdoor photCL 488 8 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Chevron, 1960 (8) Group 221 Chevron, 1961 (13) Group 222 Chevron, 1962 (5) Group 223 Chevron, 1963 (3) Group 224 Chevron, 1964 (4) Group 225 Chevron, 1965 (8) Group 226 Chevron, 1967 (3) Group 227 Chiffon Paper Products, 1968-72 (15) Group 228 Children's Home Society, 1966 (2) Group 229 Children's Hospital, 1961 (2) Group 230 Christian Endeavor, 1960 (2) Group 231 Christmas is Christ's Birthday, 1957-59 (4) Group 232 Christmas Seals, 1957-65 (9) Group 233 Chrysler, 1960-62 (7) Group 234 Citizens National Bank, 1951-60 (21) Group 235 Citroën, 1959-60 (4) Group 236 City of Hope, 1957-59 (7) Group 237 Civil Defense, 1954-64 (12) Group 238 Civitan Club, 1965 (2) Group 239 Clairol, 1964-65 (10) Group 240 Clearex, 1951 (1) Group 241 Club Cocktails, 1968-69 (7) Group 242 Coast Federal Savings, 1959 (2) Group 243 Coast Guard, 1965 (2) Group 244 Cock O' the Walk, 1957 (7) Group 245 College Grove, 1960-61 (4) Group 246 Commercial Credit, 1971 (3) Group 247 Community Bank, 1957 (2) Group 248 Community Chest, 1957-61 (14) Group 249 Continental Airlines, 1960-64 (34) Group 250 Continental Savings, 1962 (4) Group 251 Contractor's License School, 1973 (2) Group 252 Convair, 1955-60 (22) Group 253 Coors, 1966-72 (11) Group 254 Corby's Whiskey, 1953-58; 1973 (19) Group 255 Cormier Chevrolet, 1964 (1) Group 256 Corriganville, 1959 (2) Group 257 County Art Museum (L.A.), 1963 (2) Group 258 Crawford's Scotch, 1968 (1) Group 259 Cream of Kentucky Whisky, 197? (1) Group 260 Crippled Children's Society of LA, 1966 (2) Group 261 Crocker-Citizens National Bank, 1963-64 (3) Group 262 Crown Russe, 1961; 1969-73 (12) Group 263 Cutty Sark, 1960-65 (14) Group 264 Dales Restaurant, 1973 (1) Group 265 Danish Village Bread, 1965 (17) Group 266 Datsun, 1976 (5) Group 267 Davies Motors, 1973 (1) Group 268 Dawson Scotch, 1962 (4) Group 269 Del Mar, 1970-73 (6) Group 270 Del Monte: Catsup, 1955-63 (16) Group 271 Del Monte: Corn, 1954-56 (14) Group 272 Del Monte: Fruit Cocktail, 1952-59 (11) Group 273 Del Monte: Peaches, 1952-63 (14) Group 274 Del Monte: Peas, 1953-59 (10) Group 275 Del Monte: Pineapple, 1954-63 (20) Group 276 Del Webb, 1971-73 (7) Group 277 Delaware Punch, 1973 (1) Group 278

Southern California Outdoor photCL 488 9 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Dennison's Chili, 1972-73 (2) Group 279 Dental Association, 1965 (2) Group 280 Der Wienerschnitzel, 1972-73 (2) Group 281 Detroit (City of), 1973 (1) Group 282 Detroit Diesel, 1969-70 (2) Group 283 Devoe Paint, 1970-71 (5) Group 284 Dewar's, 1970-73 (9) Group 285 Diabetes Association of Los Angeles, 1958-61 (10) Group 286 Dodge, 1976 (1) Group 287 Dr. Ross dog food, 1971 (1) Group 288 Drake's cookies, 195? (1) Group 289 Drano, 1974 (1) Group 290 Drive Carefully, 195? (2) Group 291 Droopert (L.A. Jaycees), 1956 (2) Group 292 Droopert (L.A. Jaycees & Farmers Insurance Safety Fund), 1957-59 (4) Group 293 Dunn Properties, 1972-73 (1) Group 294 Dutch Boy Paint, 1968 (1) Group 295 Earl's Seafood Grotto, 1970 (2) Group 296 Early California, 1973 (1) Group 297 Early Times Whisky, n.d. (2) Group 298 Easter Seals, 1957-63 (13) Group 299 Eastern Airlines, 1970-73 (6) Group 300 Eastside Old Tap Lager, 1957 (5) Group 301 El Toro Tequila and Margarita, 1966 (8) Group 302 Encinitas Estates, 1972-73 (2) Group 303 Enterprise Day, 1965 (2) Group 304 Epilepsy Society, 1965 (2) Group 305 Evening Tribune, 1972 (1) Group 306 Excedrin, 1970-71; 1980 (12) Group 307 Excedrin / Dr. Pepper, 1980? (2) Group 308 Exhibition of Advertising and Editorial Art, 1959 & 1963 (9) Group 309 Falstaff Beer, 1957-58 (8) Group 310 Family of Man, 1957 (2) Group 311 Farmer John (Production Story), 1969 (39) Group 312 Farmer John, 1969 (23) Group 313 Fedders Air Conditioning, 1973 (1) Group 314 Fedmart, 1968 (3) Group 315 Fiesta Towels, 1973 (1) Group 316 Firestone, 1975 (1) Group 317 First Credit, 1966 (1) Group 318 First Federal Savings, 1966-73 (5) Group 319 Flower Show (Hollywood Park), 1954-58 (18) Group 320 Folger's, 1964 (10) Group 321 Footlighters Child Guidance Clinic, 1959 (4) Group 322 Box 5 Client Billboards: Ford (1950-1961) (Groups 323-346) 1950-1961 Ford, 1950 (6) Group 323 Ford, 1951 (6) Group 324 Ford, 1952 (12) Group 325 Ford, 1953 (21) Group 326 Ford, 1954 (43) Group 327 Ford (Production Story) 1954 (12) Group 328 Ford, 1954 (Car Show for 1955 cars) (10) Group 329 Ford, 1955 (155) Group 330 Ford, 1955, cont., (35) Group 331 Ford (Production Story) 1955 (8) Group 332 Ford, 1955 (Car Show for 1956 cars), 1955 (8) Group 333 Ford, 1956 (53) Group 334 Ford, 1956, (Car Show for 1957 cars), (3) Group 335

Southern California Outdoor photCL 488 10 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Ford, 1957 (62) Group 336 Ford, 1957 (Car Show for 1958 cars), (25) Group 337 Ford, 1958 (38) Group 338 Ford, 1958 (Car Show for 1959 cars), ( 2) Group 339 Ford, 1959 (46) Group 340 Ford (Paint Studio), 1959 (3) Group 341 Ford, 1959 (Car Show for 1960 cars), (2) Group 342 Ford, 1950's (Miscellaneous) (36) Group 343 Ford, 1960 (70) Group 344 Ford, 1960 (Car Show for 1961 cars), (3) Group 345 Ford, 1961 (73) Group 346 Box 6 Client Billboards: Ford (cont.) – Forest Lawn (Groups 347-392) 1950-1978 Ford, 1961 (Car Show for 1962 cars), (10 ) Group 347 Ford, 1962 (44) Group 348 Ford, 1962 (Car Show for 1963 cars), (9) Group 349 Ford, 1963 (52) Group 350 Ford (Paint Studio), 1963 (23) Group 351 Ford, 1963 (Car Show for 1964 cars) (12) Group 352 Ford, 1964 (83) Group 353 Ford (Paint Studio), 1964 (25) Group 354 Ford, 1964 (Car Show for 1965 cars) (12) Group 355 Ford, 1965 (56) Group 356 Ford, 1965 (Car Show for 1966 cars) (28) Group 357 Ford, 1966 (76) Group 358 Ford, 1966 (Car Show for 1967 cars) (1) Group 359 Ford, 1967 (59) Group 360 Ford, 1967 (Car Show for 1968 cars) (40) Group 361 Ford, 1968 (56) Group 362 Ford, 1968 (Mid-Year Car Show) (11) Group 363 Ford, 1968 (Car Show for 1969 cars) (7) Group 364 Ford, 1969 (45) Group 365 Ford, 1969 (Mid-Year car show) (8) Group 366 Ford, 1960s (Miscellaneous) (9) Group 367 Ford, 1970 (12) Group 368 Ford, 1970 (Car show for 1971 cars) (11) Group 369 Ford, 1971 (13) Group 370 Ford, 1972 (21) Group 371 Ford, 1973 (5) Group 372 Ford, 1974 (13) Group 373 Ford, 1975 (15) Group 374 Ford, 1976 (3) Group 375 Ford, 1978 (3) Group 376 Forest Lawn, 1951 (5) Group 377 Forest Lawn, 1952 (13) Group 378 Forest Lawn, 1953 (3) Group 379 Forest Lawn, 1954 (5) Group 380 Forest Lawn, 1955 (10) Group 381 Forest Lawn, 1956 (31) Group 382 Forest Lawn, 1957 (12) Group 383 Forest Lawn, 1958 (15) Group 384 Forest Lawn, 1959 (25) Group 385 Forest Lawn, 1960 (42) Group 386 Forest Lawn, 1961 (31) Group 387 Forest Lawn, 1962 (34) Group 388 Forest Lawn, 1963 (40) Group 389 Forest Lawn, 1964 (24) Group 390 Forest Lawn, 1965 (44) Group 391 Forest Lawn, 1966-1972 (13) Group 392

Southern California Outdoor photCL 488 11 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Box 7 Client Billboards: Foster parents – Kraft (Groups 393-486) 1950s-1982 Foster parents, 1962 (2) Group 393 Four Roses whiskey, 1952; 1969 (8) Group 394 Franilla Ice Cream, 1953-60 (19) Group 395 French's Mustard, 196? (1) Group 396 Frontier Hotel (Las Vegas), 195?, 2 Group 397 Fuller Paints, 1951-54; 1968 (15) Group 398 Gaffers and Sattler air conditioners, 1961 (2) Group 399 Gallo, 1960-62 (11) Group 400 Gas, 1959-68 (20) Group 401 Gas Company, 198? (1) Group 402 Gas Company / Coke 198? (2) Group 403 Gebhardt's Chili, 195? (1) Group 404 General Electric, 1956-57 (6) Group 405 General Federation of Women's Clubs, 1961 (1) Group 406 Gilbey's Vodka, 1962-65 (9) Group 407 Girl Scouts, 1958-60 (6) Group 408 Gold Medal Flour, 196? (1) Group 409 Golden Tropics, 198? (2) Group 410 Goodwill Industries, 1958-60 (5) Group 411 Goodyear, 1954-62 (7) Group 412 Gordon's Gin & Vodka, 1957-64 (46) Group 413 Governor's Traffic Safety Committee (Glendale Lions Club) 1957 (2) Group 414 Governor's Traffic Safety Committee (San Diego Gas & Electric) 1958 (3) Group 415 Grace Cruise Ships, 1965 (2) Group 416 Granny Goose, 1961-63 (40) Group 417 Greenwood Mortuary, 1969 (4) Group 418 Greyhound, 1955-56 (14) Group 419 Grove, 1970 (1) Group 420 Hacienda Air, 1960 (4) Group 421 Hamm's Beer, 1951 (8) Group 422 Hancock Gasoline, 1963 (11) Group 423 Happy Birthday Los Angeles, 1965 (2) Group 424 Harrah's, 1962-64 (15) Group 425 Harrah's / Kings, 198? (2) Group 426 Hartley's Marmalade, 1967 (1) Group 427 Hawthorne Machinery Company, 1960 (2) Group 428 Heart Fund, 1958-65 (12) Group 429 Heine's Tobacco, 1951 (4) Group 430 Heineken, 1965 (2) Group 431 Helen Grace Candies, 1965 (2) Group 432 Helene Curtis, 1960 (10) Group 433 Hemet Brand Foods, 1956-59 (18) Group 434 Hennessy Cognac, 1952 (1) Group 435 Hertz, 1959-60 (8) Group 436 High Fidelity Music Show, 1963-65 (5) Group 437 Hill and Hill Liquor, 1952-56 (32) Group 438 Hills Bros. Coffee (Production Story), 196? (30) Group 439 Hills Bros. Coffee, 1961, 1966 (16) Group 440 Hit Parade Cigarettes, (8) Group 441 Hoffman, 1959 (2) Group 442 Hollywood Advertising Club (2) Group 443 Hollywood Bowl, 1955-58 (12) Group 444 Hollywood Jaycees, 1957 (2) Group 445 Hollywood Palladium, 1957 (1) Group 446 Home Federal Savings, 1962-69 (15) Group 447 Home Savings, 1958 (2) Group 448

Southern California Outdoor photCL 488 12 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Honda, 1965 (4) Group 449 Hoover Vacuums, 1961 (1) Group 450 Hospital Charity Fund, 1965 (2) Group 451 Hostess Cupcakes, 1959-61 (6) Group 452 Hudson's Bay Liquor, 1962-68 (29) Group 453 Hughes Airwest, 1980 (1) Group 454 Hughes / Wells Fargo, 1980? (2) Group 455 Idaho (state), 1964-67 (3) Group 456 Idaho First National Bank, 1967 (1) Group 457 Independent Insurance Agents Association of San Diego, 1966 (1) Group 458 Iron City Beer, 1962 (2) Group 459 Isuzu, 1976 (5) Group 460 Jack Daniels, 1962-67 (6) Group 461 Jack-in-the-Box, 1968-69 (4) Group 462 Jan-U-Wine Oriental Foods, 1965 (2) Group 463 Jaycees, 1956 (2) Group 464 J.C. Penney's Auto Centers / Windsor, 1980? (2) Group 465 Jess Ranch, 1961 (1) Group 466 Jewel Discount Grocery / Bank Americard, 1980? (2) Group 467 Jiffy's Frozen Food, 1967 (2) Group 468 Jim Beam, 1959-68 (11) Group 469 Job Corps, 1965 (2) Group 470 Johnnie Walker Red, 1962-68 (18) Group 471 Jose Cuervo, 1964-69 (10) Group 472 Junior Achievement, 1959-65 (8) Group 473 Kamchatka, 1968 (1) Group 474 Kellogg's, 1975 (2) Group 475 Kennedy, John F., 1963 (2) Group 476 Kentucky Fried Chicken, 1969-70 (18) Group 477 Kessler Whiskey, 1964; 1967-69 (21) Group 478 Kitchen Charm, 1964-65 (3) Group 479 Knudsen (2) Group 480 Kodak / Bank of America, 198? (2) Group 481 Kool cigarettes, 1980-82 (14) Group 482 Kraft, 1951- 54 (4) Group 483 Kraft, 1956 (26) Group 484 Kraft, 1958 (80) Group 485 Kraft, 1961 (18) Group 486 Box 8 Client Billboards: L&G Whiskey – March of Dimes (Groups 487-568) 1950s- approximately 1980 L&G Whiskey (1) Group 487 Lamplighter Gin, 1967-69 (3) Group 488 Lancers Wine (2) Group 489 Lane Playing Cards, 1965 (4) Group 490 Langendorf Bread, 1965 (4) Group 491 Lang's Scotch, 1969 (1) Group 492 La Quinta Hotel, 1951-63 (6) Group 493 Las Vegas, 1951-53 (7) Group 494 Las Vegas/Hughes Airwest, 198? (2) Group 495 Last Frontier Hotel, 1954 (2) Group 496 Laura Scudder (2) Group 497 Law Day USA, 1964-65 (5) Group 498 Lawry's, 195? (4) Group 499 Lejon, 1967-69 (6) Group 500 Leslie Salt (1) Group 501 Lever Brothers, 195? (17) Group 502 Levitz, 1972 (1) Group 503 Liberty National Life Insurance, 1962 (1) Group 504

Southern California Outdoor photCL 488 13 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Libby's: Canned Meat (2) Group 505 Libby's: Corn, 1959-62 (12) Group 506 Libby's: Corned Beef Hash, 1952-53 (3) Group 507 Libby's: Fruit Cocktail, 1955-61 (27) Group 508 Libby's: Peaches, 1956-62, (21) Group 509 Libby's: Pears, 1957-61 (14) Group 510 Libby's: Peas, 1961 (4) Group 511 Libby's: Peas and Corn, 1958 (8) Group 512 Libby's: Pineapple, 1955-61 (39) Group 513 Libby's: Stew, 1960 (12) Group 514 Libby's: Tomatoes, 1955-60 (28) Group 515 Libby's: Vacation in Mexico [ad], 1962 (2) Group 516 Libby's: Vienna Sausage, 1956 (12) Group 517 Libby's: Vim, 195? (3) Group 518 Libby's Executives at Marineland, 1961 (13) Group 519 Lifesavers, 1956-57 (13) Group 520 Like Cola, 1966 (3) Group 521 Lincoln Continental, 1957-58 (2) Group 522 Lindsay Olives, 1955-59 (9) Group 523 Lipton, 1955-60 (9) Group 524 Lipton / Knudsen, 1980? (2) Group 525 Living USA Home Show (1) Group 526 Lloyd's & Co. Ltd. Lime Juice, 1962 (2) Group 527 Lloyds Bank, 1975 (2) Group 528 Lockheed Aircraft, 1952-56 (21) Group 529 Log Cabin bread, 1962-63 (2) Group 530 Lorillard Cigarettes, 1960 (4) Group 531 Los Angeles Advertising Club, 1962 (1) Group 532 Los Angeles Chamber of Commerce, 1965 (2) Group 533 Los Angeles County Sheriff (2) Group 534 Los Angeles Times: Production Story (4) Group 535 Los Angeles Times: Delivered to More Homes, 1951 (3) Group 536 Los Angeles Times: Enjoy the fun! 195? (4) Group 537 Los Angeles Times: Every Sunday, 1956-57 (10) Group 538 Los Angeles Times: First by Far, 195? (2) Group 539 Los Angeles Times: First in America, 195? (1) Group 540 Los Angeles Times: First of All, 1955 (17) Group 541 Los Angeles Times: 400,000 A Day, 195? (4) Group 542 Los Angeles Times: New Local News Section, 1953 (2) Group 543 Los Angeles Times: So Much More, 1957-58 (39) Group 544 Los Angeles Times: Sports Come Alive, 195? (5) Group 545 Los Angeles Times: Stay on Top of the World 1981, (3) Group 546 Los Angeles Times: This is the Paper for You, 1953 (6) Group 547 Los Angeles Zoo, 1967 (4) Group 548 Lucky Lager: Production Story, 1957 (2) Group 549 Lucky Lager, 1952 (6) Group 550 Lucky Lager, 1953 (4) Group 551 Lucky Lager, 1954 (14) Group 552 Lucky Lager, 1956 (26) Group 553 Lucky Lager, 1957 (10) Group 554 Lucky Lager, 1958 (24) Group 555 Lucky Lager, 1959 (47) Group 556 Lucky Lager, 1960 (51) Group 557 Lucky Lager, 1961 (6) Group 558 Lucky Lager, 1967 (1) Group 559 Lucky Lager, unknown dates, (23) Group 560 Lucky Strike cigarettes, 195? (1) Group 561 Lutheran Hour, 1959-62 (5) Group 562

Southern California Outdoor photCL 488 14 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

MacFarlane's Candies, 1959 (2) Group 563 MacMillan Oil, 1953 (4) Group 564 Macnish V. L. Scotch Whisky, 1957-62 (16) Group 565 Mammoth Mountain Inn, 1960 (2) Group 566 Man on the Moon, 1969? (1) Group 567 March of Dimes, 1959-65 (11) Group 568 Box 9 Client Billboards: Marineland – Oldsmobile (Groups 569-682) 1950s-1982 Marineland, 1959-64 (13) Group 569 Marines, U.S., 1958-65 (4) Group 570 Mark C. Bloome tires, 1980 (2) Group 571 Market Basket, 1967-75 (14) Group 572 May Co., 1975 (4) Group 573 Maybelline 1975 (1) Group 574 Mayors' Conference, 1966 (1) Group 575 Mazda, 1980 (1) Group 576 MD Tissue, 1963 (1) Group 577 Mental Health Association, 1957-60 (5) Group 578 Mercury-Comet, 1960 (2) Group 579 Mercy Bowl, 1961 (1) Group 580 Metrecal Soups, 1962 (3) Group 581 Mexicana Airlines, 1965 (3) Group 582 Michelob, 1975 (2) Group 583 Milk (San Diego Milk Council), 1958-63 (28) Group 584 Milk, 1980 (3) Group 585 Minute Maid, 195? (1) Group 586 Mirror and Daily News, 1955 (28) Group 587 Miss Clairol, 1980 (26) Group 588 Mission Valley Center, 1961 (4) Group 589 Mission Valley Inn, 1958 (1) Group 590 MJB Coffee, 195? (4) Group 591 Mobilgas, (a.k.a. General Petroleum; Mobil) 1951-54 (18) Group 592 Mobilgas, 1955-56 Group 593 Mobilgas, 1957-58 (19) Group 594 Mobilgas, 1959-60 (15) Group 595 Montebello Fun Festival, 1957 (2) Group 596 MORE cigarettes, 1980-82 (13) Group 597 Morehouse Mustard, 1967 (2) Group 598 Mormon Church, 1958 (2) Group 599 Morris Plan, 1952 (1) Group 600 Morton Salt, 1956 (2) Group 601 Mother's Pride soda, 1960 (12) Group 602 Motorola TV, 1962 (4) Group 603 Mottell's Mortuary, 1953-55 (3) Group 604 Moulin Rouge, 1960 (2) Group 605 Mount Baldy, 195? (1) Group 606 Mount Sinai Memorial Park, 1960 (5) Group 607 Motion Picture: Advise and Consent, 1962 (2) Group 608 Motion Picture: Anatomy of a Murder, 1959 (6) Group 609 Motion Picture: Around the World in 80 Days, 1960 (2) Group 610 Motion Picture: Battle of the Bulge, 1965 (2) Group 611 Motion Picture: Finian's Rainbow, 1968 (1) Group 612 Motion Picture: Four Horsemen of the Apocalypse, 1962 (2) Group 613 Motion Picture: Hallelujah Trail, 1965 (6) Group 614 Motion Picture: Hud, 1963 (2) Group 615 Motion Picture: Inside Daisy Clover, 1965 (2) Group 616 Motion Picture: Judgment at Nuremberg, 1960 (2) Group 617 Motion Picture: Lawrence of Arabia, 1962 (1) Group 618 Motion Picture: The Longest Day, 1962 (1) Group 619

Southern California Outdoor photCL 488 15 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Motion Picture: On a Clear Day, 1965 (2) Group 620 Motion Picture: Rachel, Rachel, 1968 (1) Group 621 Motion Picture: The Seagull, 1969 (1) Group 622 Motion Picture: The Sergeant, 1969 (1) Group 623 Motion Picture: The Sound of Music, 1964 (3) Group 624 Motion Picture: Taras Bulba, 1962 (5) Group 625 Motion Picture: Those Magnificent Men In Their Flying Machines, 1965 (2) Group 626 Motion Picture: To Kill a Mockingbird, 1962-63 (4) Group 627 Motion Picture: Wild Bunch, 1969 (2) Group 628 Motion Picture: Who Was That Lady? 1960 (2) Group 629 Multiple Sclerosis, 1957, 1965 (4) Group 630 Mumm's, 1956-59 (11) Group 631 Muntz TV, 1951-52 (2) Group 632 Murine, 1962 (3) Group 633 Muscular Dystrophy, 1958-65 (15) Group 634 Nabisco, 1958-60 (22) Group 635 National Car Rental, 1965 (1) Group 636 National Conference of Christians and Jews, 1961 (2) Group 637 National Paints, 1954 (4) Group 638 National Safety Council, 1961 (3) Group 639 National University School of Law, 1979 (1) Group 640 Naval Reserve, 1957 (2) Group 641 Nestea, 1965 (2) Group 642 Nestle's Decaf Instant Coffee, 1965 (6) Group 643 New Era Potato Chips, 1961 (3) Group 644 New Otani, 198? (1) Group 645 Nissan, 1985 (1) Group 646 North American Aviation (Rocketdyne), 1956 (3) Group 647 North Hollywood Federal Savings, 1962 (1) Group 648 Northern Tissue production story: preliminary artwork, 1960 (21) Group 649 Northern Tissue production story: carpenter shop, 1960 (15) Group 650 Northern Tissue production story: paint studio, 1960 (23) Group 651 Northern Tissue production story: installation, 1960 (15) Group 652 Northern Tissue production story: final product, 1960 (20) Group 653 Northern Tissue, 1962 (3) Group 654 Northrop, 195? (2) Group 655 Nowlings, 1965 (2) Group 656 Nucoa, 1975 (1) Group 657 Nu-Pike, 1965 (2) Group 658 Nutcracker Ballet, 1964 (2) Group 659 Oberti Olives, 1956-58 (9) Group 660 O'Keefe and Merritt, 1957 & 1968 (7) Group 661 O'Keefe and Merritt / KIIS FM 1980? (2) Group 662 Old Bushmills, 1960-63 (14) Group 663 Old Charter Bourbon, 1969 (1) Group 664 Old Crow, 1954-69 (26) Group 665 Old Fitzgerald, 1951-68 (26 ) Group 666 Old Forester, 1951-66 (77) Group 667 Old Globe Theater, 1968 (1) Group 668 Old Grandad, 1961-68 (15) Group 669 Old Rarity, 1958 (2) Group 670 Old San Diego, 1958 (2) Group 671 Old Smuggler Scotch, 1959 & 1968 (6) Group 672 Old Taylor, 1963-67 (20) Group 673 Old Town San Diego, 1962 (2) Group 674 Oldsmobile, 1951 (4) Group 675 Oldsmobile, 1952 (2) Group 676

Southern California Outdoor photCL 488 16 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Oldsmobile, 1954 (8) Group 677 Oldsmobile, 1955 (14) Group 678 Oldsmobile, 1956 (12 ) Group 679 Oldsmobile, 1957 (16) Group 680 Oldsmobile, 1958 (12) Group 681 Oldsmobile, 1959 (17) Group 682 Box 10 Client Billboards: Oldsmobile (cont.) – Rheingold Beer (Groups 683-753) 1950s-1983 Oldsmobile, 1960 (26) Group 683 Oldsmobile, 1961 (27) Group 684 Oldsmobile, 1962 ( 23) Group 685 Oldsmobile, 1963 (21) Group 686 Oldsmobile, 1964 (25) Group 687 Oldsmobile, 1965 (25) Group 688 Oldsmobile, 1966 (21) Group 689 Oldsmobile, 1967 (9) Group 690 Oldsmobile, 1968 (14) Group 691 Oldsmobile, 1969 (11) Group 692 Olympia Beer, 1950s (39) Group 693 Olympia Beer, 1960s (52) Group 694 Ontra Cafeterias, 1956 (5) Group 695 Orkin, 1961 (2) Group 696 Orowheat, 1964 (15) Group 697 Oscar's Hamburgers, 1960 (1) Group 698 Our Own Foods, 1959 (2) Group 699 Pabst (beer), 1950-55 (19) Group 700 Pabst, 1956-59 (43) Group 701 Pabst, 1960-62 (47) Group 702 Pabst, 1963-64 (51) Group 703 Pabst, 1965-67 (38) Group 704 Pacific Airlines, 1958-60 (30) Group 705 Pacific Cracker, 1953 (5) Group 706 Pacific Finance, 1967 (1) Group 707 Pacific Ocean Park, 1958-63 (47) Group 708 Pacific System Car Leasing, 195? (3) Group 709 Pacific Telephone and Telegraph, 1960-63 (16) Group 710 Packard Bell and Channel 7, 1963 (7) Group 711 Paisano Wine, 1963 (2) Group 712 Pan Am, 195?; 1964-65 (9) Group 713 Panorama Pacific, 1957 (2) Group 714 Park and Recreation Month, 1960-61 (3) Group 715 Parkway Bowl, 1960 (2) Group 716 Pasadena Art Museum (Chagall), 1957 (2) Group 717 Pasadena Boys' Club, 1958 (2) Group 718 Pasadena Playhouse, 1961 (1) Group 719 Pasadena Pops, 196? (2) Group 720 Passport Scotch, 1968 (1) Group 721 Patriotism, 1964 (4) Group 722 Paul Jones Whiskey, 1953 (3) Group 723 Peck Buick, 1960 (3) Group 724 Pepperidge Farm, 1960 (3) Group 725 Pepsi Cola, 1950s (20) Group 726 Pepsi Cola, 1960s (57) Group 727 Percy Goodwin Insurance (2) Group 728 Perpetual Savings, 1959-61 (11) Group 729 Peter Dawson Scotch, 1963 (2) Group 730 Petri Wine, 195? (1) Group 731 Philco, 1962-65 ( 17) Group 732 Picnic cola, 1975 (1) Group 733

Southern California Outdoor photCL 488 17 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Polio Shots, 1965 (4) Group 734 Printing Week, 1958- 60 (8) Group 735 Promised Valley, 1961 (1) Group 736 PSA (airline) 1959; 1978; 1980 Group 737 Puss 'n Boots, 1958 Group 738 Radio Station: KABC (radio), 1961-63 (4) Group 739 Radio Station: KBLA, 1965 (2) Group 740 Radio Station: KCBQ (San Diego) (1) Group 741 Radio Station: KDAY (Los Angeles) (1) Group 742 Radio Station: KDEO (San Diego), 1961-62 (37) Group 743 Radio, TV, Recording, Advertising Charities, 1959; 1963 (4) Group 744 Ramlösa, 1983 (1) Group 745 Rancho Presidio Hotel, 1960-62 (4) Group 746 Ratner Slacks, 1965 (2) Group 747 Realtors, 1957 (2) Group 748 Red Cross, 1956-65 (36) Group 749 Religion in American Life, 1959 (4) Group 750 Renault, 1963 (2) Group 751 Repair Paint Fix, 1957 (2) Group 752 Rheingold beer, 1954-55 (5) Group 753 Box 11 Client Billboards: Richfield – Shell Oil (Groups 754-813) 1950s- approximately 1980 Richfield, 1957-69 (6) Group 754 Richfield Boron, 1957 (11) Group 755 Richfield Boron, 1958 (38) Group 756 Richfield Boron, 1959 (22) Group 757 Richfield Boron, 1960 (20) Group 758 Richfield Boron, 1961 (26) Group 759 Richfield Boron, 1962 (12) Group 760 Richfield Boron, 1963 (12) Group 761 Richfield Boron, 1964 (15) Group 762 Richfield Boron, 1965 (19) Group 763 Richfield Boron, 1966-69 (7) Group 764 Richfield Ethyl, 1956-57 (14) Group 765 Ringling Circus, 1959 (1) Group 766 Ripple Wine, 1960 (2) Group 767 Ritz Crackers, 195? (1) Group 768 Riverside National Bank, 1967 (1) Group 769 Robinson's, 1963 (2) Group 770 Roman Meal Bread, 1962-63 (6) Group 771 Rotary Club, 1955; 1958 (16) Group 772 Royal Crown Cola, 195? (1) Group 773 Safeway, 1961-62 (30) Group 774 Safeway, 1963 (45) Group 775 Safeway, 1964 (14) Group 776 Safeway, 1965 (5) Group 777 Safeway/Kodak, 1980? (2) Group 778 Salesmen Recognition Week, 1956-58 (15) Group 779 Salk Institute, 1962 (2) Group 780 Salvation Army, 1959; 1964 (6) Group 781 San Diego Trust, 1967-68 (2) Group 782 Santa Fe Springs, 1961 (2) Group 783 Santa Fe Wine, 1967 (2) Group 784 Santa Monica Charity League, 1959 (2) Group 785 Schick, 196? (1) Group 786 Schilling, 1964-69 (18) Group 787 Schlitz, 1954-55 (20) Group 788 Schlitz, 1962-63 (23) Group 789 Schlitz, 1964-66 (11) Group 790

Southern California Outdoor photCL 488 18 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Schlitz, 1975 (3) Group 791 Scott Paper, 1958-59 (32) Group 792 Scott Paper convention 195? (7) Group 793 Sea & Ski, 1958-59 (18) Group 794 Sea & Ski, 1960-62 (22) Group 795 Sea & Ski, 1963-71 (14) Group 796 Sea World/ Magic Mountain, 1980? (2) Group 797 Seagram's, 1959-60 (25) Group 798 Seagram's, 1961-62 (16) Group 799 Seagram's, 1963-64 (24) Group 800 Seagram's, 1965-66 (19) Group 801 Seagram's, 1967-69 (17) Group 802 Sears, 1969-75 (8) Group 803 Security First National Bank, 1958 Group 804 Security First National Bank (Paint Studio), 1958-59 (50) Group 805 Security First National Bank, 1959-60 (37) Group 806 Security First National Bank, 1961-63 (13) Group 807 Seven Up [7Up], 1958-63 (34) Group 808 Shell Oil, 1952 (24) Group 809 Shell Oil, 1956 (16) Group 810 Shell Oil, 1957 (10) Group 811 Shell Oil, 1958 (18) Group 812 Shell Oil, 1959 (21) Group 813 Box 12 Client Billboards: Shell Oil (cont.) – Television station: KABC (Groups 814-884) 1950s- approximately 1980 Shell Oil, 1960 (22) Group 814 Shell Oil, 1961-67 (22) Group 815 Shelter Island Inn, 1959 (4) Group 816 Sheltered Workshops of San Diego, 1962 (2) Group 817 Sheriff's Rodeo, L.A., 1960-62 (6) Group 818 Sign Week, 1957 (6) Group 819 Signal Oil, 1950s (24) Group 820 Simple Simon Frozen Pie, 1962 (3) Group 821 Sister Kenny Memorial Hospital, 1957 (2) Group 822 Smart and Final, 1951 (1) Group 823 Smirnoff, 1961 (4) Group 824 Smokey Bear (Advertising Council), 1959 (11) Group 825 Soap Box Derby, 195? (1) Group 826 South Bay Chevrolet, 1959 (2) Group 827 South Coast Shingle Company, 1965 (10) Group 828 South Pacific Airlines, 1962 (6) Group 829 Southland Savings, 1960-66 (11) Group 830 Space Technology Laboratories, 1960-62 (13) Group 831 Speak Dog Food, 1965 (2) Group 832 S.P.E.B.S.Q.S.A. (Barber Shop quartet), 1957 (2) Group 833 Speedee Mart, 1960-61 (5) Group 834 Springfield, 198? (2) Group 835 Springfield / Brockmeyer's Ice Cream, 198? (2) Group 836 Springfield Federal, 1967 (1) Group 837 Squirt, 1957-67 (21) Group 838 S.S. Acapulco, 1963 (3) Group 839 S.S. France, 1964 (3) Group 840 Standard Oil (Chevron), 1952 (7) Group 841 Standard Oil (Chevron), 1956 (10) Group 842 Standard Oil (Chevron), 1957 (19) Group 843 Standard Oil (Chevron), 1958 (25) Group 844 Standard Oil (Chevron), 1959 (38) Group 845 Standard Oil (Chevron), 1960 (30) Group 846

Southern California Outdoor photCL 488 19 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Standard Oil (Chevron) 1961-62 (28) Group 847 Standard Oil (Chevron), 1963-64 (39) Group 848 Standard Oil (Chevron), 1965-67 (25) Group 849 Stardust, 1962 (3) Group 850 Sunday School Convention, 1957 (2) Group 851 Swift's (Artwork and Installation), 195? (35 ) Group 852 Swift's, 1950 (16) Group 853 Swift's, 1951 (13) Group 854 Swift's, 1952 (6) Group 855 Swift's, 1953 (47) Group 856 Swift's, 1954 (21) Group 857 Swift's, 1955 (8) Group 858 Swift's, 1956 (11) Group 859 Swift's, 1957 (15) Group 860 Sylvania TV, 1955 (7) Group 861 Tail o' the Cock restaurant (2) Group 862 Tanqueray Gin, 1976 (1) Group 863 Tanya Coconut Oil, 1975 (1) Group 864 Tareyton Cigarettes, 1954-59 (34) Group 865 Tareyton Cigarettes, 1960-63 (33) Group 866 Tareyton Cigarettes with Dodgers, 1962 (41) Group 867 Texaco, 1963-65 (5) Group 868 Thanksgiving Seals (Foundation for the Junior Blind), 1958-59 (4) Group 869 Thermo-Fax, 1960-62 (6) Group 870 Thriftimart, 1963 (18) Group 871 Thrifty, 1952 (2) Group 872 Thunderbird Ranch, 1951 (1) Group 873 Tom Sawyer nuts, 1962-63 (12) Group 874 Townehouse (Del Webb housing), (1) Group 875 Toyota, 1975-76 (11) Group 876 Tree Tea, 195? (1) Group 877 Tresemmé, (6) Group 878 Trevellyan Oldsmobile, 1961 (4) Group 879 Tropicana (Vegas), 1957-65 (18) Group 880 Tune Masters, 1975 (1) Group 881 Television station: KABC (Channel 6, San Diego), 1961-62 (33) Group 882 Television station: KABC (Channel 6 (SD), 7 (LA)), 1961 (4) Group 883 Television station: KABC (Channel 7, Los Angeles) 1956-61 (32) Group 884 Box 13 Client Billboards: Television station: KABC – Zerex Anti-Freeze (Groups 885-929) 1950s- approximately 1980 Television station: KABC (Channel 7, Los Angeles) 1962-66 Group 885 Television station: KHJ TV-9, 1963 (3) Group 886 TWA, 195? (4) Group 887 United Crusade, 1965 (2) Group 888 United Fund of San Diego County, 1959-60 (5) Group 889 U.S. Air Force, 1963 (3) Group 890 U.S. Savings bonds, 1964 (1) Group 891 Universal City Studios, 1963 (2) Group 892 Van Gogh exhibit, 1957 (2) Group 893 Volkswagen, 1977 (4) Group 894 Volunteers of America, 1959 (2) Group 895 Vons , 1962 (57) Group 896 Vons, 1963 (30) Group 897 Vons, 1964 (22) Group 898 Vons, 1965 (28) Group 899 Vons, 1970s (2) Group 900 Walker Bros. Rambler, 1959 (2) Group 901 Walker Deluxe Bourbon, 195?, 1964-65, (25) Group 902

Southern California Outdoor photCL 488 20 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

War against Litter Committee 1965 Group 903 Washington Apples (3) Group 904 Waste King, 1964 (1) Group 905 Watson Industrial Center, 1965 (3) Group 906 Western Exhibition of Advertising Art, 1960 (2) Group 907 Western States Advertising Agencies Association, 1959-61 (4) Group 908 Westinghouse, 1964 (2) Group 909 Wild Turkey Bourbon (1) Group 910 Wisk, 1956 (4) Group 911 Woodcraft Rangers Fiesta, 1957 (2) Group 912 Wrigley's Gum, 1958 & 1975 (8) Group 913 Yellow Pages, 1956, 1963-64 (8) Group 914 Yellow Pages/Milk, 1980? (2) Group 915 Yellowstone, 1961-62 (7) Group 916 York Cigarettes, 1962 (4) Group 917 You in Youth, 1959 (2) Group 918 YMCA, 1956-65 (11) Group 919 YWCA, 1960 (2) Group 920 Zee Paper Products 1956 (4) Group 921 Zee Paper Products 1957 (27) Group 922 Zee Paper Products 1958 (14) Group 923 Zee Paper Products 1959 (25) Group 924 Zee Paper Products 1960 (14) Group 925 Zee Paper Products 1961-62 (9) Group 926 Zee Paper Products 1966-67 (23) Group 927 Zee Paper Products 1968-72 (17) Group 928 Zerex Anti-Freeze, 195? (2) Group 929 Box 13 Political Billboards; Competitor's billboards (non-POA) (Groups 930-1064) 1950s-1972 Americanism, Support Those Who Support It, 1965 (2) Group 930 Arnebergh, 1961 (4) Group 931 Bill of Rights Commemoration Committee, 1964 (1) Group 932 Blanchard, 1959 (2) Group 933 Brown, Pat, 1960, 1962 (10) Group 934 Busterud, 1962 (1) Group 935 Cassidy, 1964 (2) Group 936 Christopher, George, 1962 (3) Group 937 Church, Bill, 1961 (2) Group 938 Count in Rubles (1) Group 939 Cozens, Bob, 1960 (2) Group 940 Cranston, Alan, 1962, (3) Group 941 Cusanovich, Lou, 1957 (2) Group 942 Fisher, Hugo, 1962 (2) Group 943 Godfrey, William, 1962 (1) Group 944 Goldwater, Barry, 1964 (1) Group 945 Green, John, 1962 (3) Group 946 Hagan, 1965 (2) Group 947 Hahn, Gordon, 1962 (2) Group 948 Hartley, Bill, 1959 (4) Group 949 Hitch, Allen, 1961 (2) Group 950 Holt, Joe, 1958 (2) Group 951 Jessop, Marion, 1959 (2) Group 952 Johnson, Lyndon, 1964 (1) Group 953 Knight, Goodwin, 1958 (2) Group 954 Knowland, Bill, 1958 (12) Group 955 Kuchel, Thomas, 1956 (2) Group 956 Manion, Jack, 1960 (2) Group 957 Murphy, George, 1964 (1) Group 958

Southern California Outdoor photCL 488 21 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Nixon, Richard, 1960, 1962 (5) Group 959 No on Prop. 18, 1958 (4) Group 960 Osborn, Bill, 1960 (2) Group 961 Richardson, Bill, 1962 (2) Group 962 Roosevelt, James, 1965 (2) Group 963 Rousselot, John, 1962 (3) Group 964 Salinger, Pierre, 1964 (3) Group 965 San Diego First, 1964 (2) Group 966 Scheidle, Harry, 1961 (2) Group 967 Shadow Is Spreading, 1962 (2) Group 968 Shell, Joe, 1962 (4) Group 969 Tarbell, Don, 1962 (2) Group 970 Unruh, Jesse, 1964, (2) Group 971 Vote June 5, 1956, (2) Group 972 Vote Nov. 4, 1952, (1) Group 973 Vote Nov. 6, 1956, (4) Group 974 Vote Republican, 1960 (2) Group 975 Wenke, Walter, 1960 (2) Group 976 Wilson, Bob, 1960 (2) Group 977 Wilson, Dick, 1962 (1) Group 978 Yes on A, 1956 (2) Group 979 Yes on A, 1957 (2) Group 980 Yes on I, 1960 (2) Group 981 Yes on MNOP, 1956 (2) Group 982 Yes on 1, 1963 (2) Group 983 Yes on 1, 1964 (2) Group 984 Yes on 4, 1956 (2) Group 985 Yes on 18, 1958 (2) Group 986 Yes on 23, 1962 ((3) Group 987 Yorty, Sam, 1965 (8) Group 988 Younger, Evelle, 1958 (2) Group 989 Competitor Advertising Companies (not POA or Gannett Outdoor) ABC, (1) Group 990 Ackerley, (4) Group 991 Columbus Outdoor Advertising, 1972 (2) Group 992 Cream City, 1950s, (6) Group 993 Donnelly Advertising, (1) Group 994 Donrey, (2) Group 995 E. L. Ruddy, (1) Group 996 Eller (25) Group 997 Foster and Kleiser Advertising Agency Facilities (2) Group 998 AM-82 (2) Group 999 Bank of America (3) Group 1000 Beringer Wine (1) Group 1001 Blue Chip Stamps, 1960 (1) Group 1002 Campbell's, 1959 (2) Group 1003 Carnation, 1957 (3) Group 1004 Chevrolet, 1957 (1) Group 1005 Edsel (1) Group 1006 Examiner, 1957 (1) Group 1007 Ford, 1958 (56) Group 1008 General Tire (1) Group 1009 Hancock Gasoline, 1957 (1) Group 1010 Hunt's Catsup (1) Group 1011 Jantzen, 1956 (2) Group 1012 Jax Beer, 1957 (1) Group 1013 Jello (1) Group 1014

Southern California Outdoor photCL 488 22 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

K-EARTH (2) Group 1015 KFI (2) Group 1016 KHJ (1) Group 1017 KIIS (1) Group 1018 KIKK (1) Group 1019 KJOI (1) Group 1020 KLAC (2) Group 1021 KMET (1) Group 1022 KNBR (2) Group 1023 KNX (7) Group 1024 KRAK (1) Group 1025 KSFO (3) Group 1026 KVIL (4) Group 1027 L&M Cigarettes, 1960 (4) Group 1028 Media Agencies Client, 1960 (3) Group 1029 Milk (1) Group 1030 Miller Beer, 1956, 1958 (3) Group 1031 Montgomery Ward (1) Group 1032 Morton Salt, 1958 (2) Group 1033 Northrop (2) Group 1034 Pepsi, 1956 (2) Group 1035 Red Cross, 1956 (2) Group 1036 Rose Hills, 1959 (3) Group 1037 Sahara (Vegas) (5) Group 1038 Santa Fe Cigars, 1960 (2) Group 1039 Seven Up (1) Group 1040 Shell Oil (1) Group 1041 Sleep-Eze, 1959 (1) Group 1042 Union 76 [gas], 1954 (3) Group 1043 Wilson Sporting Goods, 1959 (1) Group 1044 WNCR (1) Group 1045 WPLP 57 (1) Group 1046 Other Competitor Advertising Companies (not POA or Gannett Outdoor) General Outdoor (8) Group 1047 Holloway, 1967 (1) Group 1048 Lamar Dean (1) Group 1049 May Outdoor, 1972 (1) Group 1050 Melrose (1) Group 1051 Naegele (61) Group 1052 Outdoor Network USA (13) Group 1053 Pattison (2) Group 1054 Pittsburgh Outdoor (3) Group 1055 Prizma Vision (5) Group 1056 Rochester Outdoor Advertising (3) Group 1057 Rollins (3) Group 1058 Stalcup (1) Group 1059 Turner (1) Group 1060 United (1) Group 1061 Urban Lites (7) Group 1062 Urban Outdoor (1) Group 1063 Unknown Ad Agencies (47) Group 1064 Box 14 Gannett Outdoor: Facilities and production (Groups 1065-1071) 1980s-1996 Gannett Facilities (2) Group 1065 Gannett Billboard Production: Installation (4) Group 1066 Gannett Billboard Production: Community Service Billboards (4) Group 1067 Gannett: Stock Photos (51) Group 1068 Gannett: Southern California Scenes (4) Group 1069 Gannett Presentations (45) Group 1070

Southern California Outdoor photCL 488 23 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Gannett Presentation: Molson Ad Process, 1988 (28) Group 1071 Box 14 Gannett Outdoor: Client Billboards: Acura – Motion pictures (A-R) (Groups 1072-1379) 1980s-1996 Acura, 1988, 1995-96 (9) Group 1072 Adler Shoe Stores, 1985 (1) Group 1073 Aetna, 1992 (2) Group 1074 African Marketplace, 1993 (1) Group 1075 AIDS Project Los Angeles, 1991 (1) Group 1076 Air Touch Cellular, 1995-96 (7) Group 1077 Airwalk, 1996 (7) Group 1078 Alaska Airlines, 1988 (1) Group 1079 Alberta Ferretti (1) Group 1080 Albertson's, 1992 (1) Group 1081 Alpha Beta, 1987 (2) Group 1082 Alpine Speakers, 1987 (1) Group 1083 America West, 1987 (1) Group 1084 American Dairy Association, (1) Group 1085 American Rag, 1993 (4) Group 1086 Amir, 1993 (1) Group 1087 Amstel Beer, 1996 (4) Group 1088 Anaheim Angels, 1990 (1) Group 1089 Arco (1) Group 1090 Arizona Museum, 1982 (1) Group 1091 Arizona State University, 1988 (1) Group 1092 Armani, 1993-96 (6) Group 1093 Association of Cellular Agents, 1995 (1) Group 1094 Audi, 1984 (1) Group 1095 Bacardi, 1993-96 (8) Group 1096 Bailey's Irish Cream, 1995 (1) Group 1097 Banana Republic, 1996 (5) Group 1098 Bank of America, 1985 (11) Group 1099 Barneys NY, 1995 (3) Group 1100 Bartles and Jaymes (3) Group 1101 Bass Beer, 1995-96 (3) Group 1102 Bass Shoes, 1993 (1) Group 1103 Bebe, 1993-96 (25) Group 1104 BeBop Clothing, 1995 (1) Group 1105 Beepers, 1993-95 (4) Group 1106 Benetton (2) Group 1107 Best Buy, 1995 (1) Group 1108 Beverly Center, 1991 (2) Group 1109 Bijan, 1993-96 (6) Group 1110 Bisou, 1993-95 (10) Group 1111 Blockbuster, 1996 (4) Group 1112 BMW, 1988, 1996 (6) Group 1113 Bohemia Beer, 1993-95 (2) Group 1114 Boys and Girls Club, 1991 (1) Group 1115 Broadway, 1987 (1) Group 1116 Budweiser, 1980; 1993-96 (35) Group 1117 Bugle Boy, 1992-96 (14) Group 1118 Buick, 1995-96 (6) Group 1119 B.U.M. Equipment, 1995 (1) Group 1120 Cadillac, 1995 (2) Group 1121 California Museum of Science and Industry (1) Group 1122 California Pools and Spas, 1988 Group 1123 Calvin Klein, 1995-96 (35) Group 1124 Camel cigarettes (1) Group 1125 Captain Morgan, 1993 (1) Group 1126

Southern California Outdoor photCL 488 24 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Carl's Jr. (1) Group 1127 Casual Male Big and Tall, 1995 (5) Group 1128 Chanel, 1995 (2) Group 1129 Chevrolet, 1984-96 (15) Group 1130 Chevron, 1993 (1) Group 1131 Chivas Regal, 1993-1995 (3) Group 1132 Chrysler, 1987-88 (8) Group 1133 Circle K, 1989 (1) Group 1134 Claiborne, 1996 (2) Group 1135 Clarke Phone Book, 1993 (1) Group 1136 Clothestime, 1993 (5) Group 1137 Club Cocktails, 1983 (1) Group 1138 Club Med (1) Group 1139 Club Monaco, 1995-96 (6) Group 1140 Contempo Casuals, 1993 (1) Group 1141 Continental airlines (3) Group 1142 Coors, 1993-95 (6) Group 1143 Corona, 1993-96 (11) Group 1144 Cosmopolitan, 1993 (1) Group 1145 CPR Consortium, 1983 (1) Group 1146 Crown Royal, 1993- 95 (9) Group 1147 Cutty Sark, 1993-96 (5) Group 1148 Detroit People Mover (1) Group 1149 Dewar's (1) Group 1150 Dial-A-Ride, 1988 (1) Group 1151 Direct Line (1) Group 1152 DiSaronno Amaretto, 1995 (1) Group 1153 Disneyland, 1995-96 (4) Group 1154 Dockers, 1995 (4) Group 1155 Dodge, 1988-96 (15) Group 1156 Don Pedro Brandy, 1993 Group 1157 Dos Equis (1) Group 1158 Duck Head, 1993 (1) Group 1159 Eastern Airlines (2) Group 1160 Ed Debevic (1) Group 1161 Elektra Records, 1979 (1) Group 1162 Esprit, 1993 (3) Group 1163 Estee Lauder (1) Group 1164 Etonic, 1993 (2) Group 1165 Evian, 1983-1993 (3) Group 1166 Famous Footwear, 1996 (14) Group 1167 Fashion Island, 1991 (1) Group 1168 Filmland Corporate Center, 1985 (1) Group 1169 Firestone (1) Group 1170 Ford, 1983-96 (23) Group 1171 Foster's Lager, 1993 (2) Group 1172 Francine Browner, 1993 (6) Group 1173 Fred Hayman's Touch, 1993 (2) Group 1174 Gap, 1993-96 (72) Group 1175 Gas Company (1) Group 1176 General Telephone (1) Group 1177 Georgio Danieli, 1995 (1) Group 1178 Georgiou clothing, 1995 (4) Group 1179 Gilda Marx, 1995 (2) Group 1180 GMC, 1983-96 (17) Group 1181 Gold Star, 1993 (2) Group 1182 Gordon's Gin, 1993-96 (2) Group 1183 GTE, 1993 (1) Group 1184

Southern California Outdoor photCL 488 25 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Guess, 1993-95 (25) Group 1185 Hallmark, 1996 (1) Group 1186 Hanes, 1995 (2) Group 1187 Hang Ten (1) Group 1188 Harp Beer, 1995-96 (4) Group 1189 Healthnet, 1990-92 (2) Group 1190 Heineken, 1996 (14) Group 1191 Hennessy Cognac, 1993-96 (3) Group 1192 Hitachi, 1993 (2) Group 1193 Hollywood Park (1) Group 1194 Honda, 1987 (1) Group 1195 Honeybaked ham, 1989 (1) Group 1196 Hotel Del Coronado, 1985 (1) Group 1197 Hugo Boss, 1995 (1) Group 1198 Hyundai, 1987-96 (5) Group 1199 IBM, 1993 (2) Group 1200 Iguana Beer, 1996 (2) Group 1201 Isuzu, 1995-96 (4) Group 1202 ITT Automotive (2) Group 1203 J & B Scotch, 1993-95 (10) Group 1204 Jack Daniels, 1993-95 (6) Group 1205 Jaguar, 1995 (1) Group 1206 JBL, 1995-96 (4) Group 1207 Jeep, 1984-96 (6) Group 1208 Jerseymaid, 1987 (2) Group 1209 Jim Beam, 1993-95 (3) Group 1210 Jimmy'z (1) Group 1211 J & J Imports, 1995 (2) Group 1212 Johnnie Walker, 1993 (5) Group 1213 Johnson Storage and Moving (1) Group 1214 Jones, Lefcovitz & Co., 1984 (1) Group 1215 Joop Jeans, 1995-96 (3) Group 1216 Jose Cuervo 1993-95 (4) Group 1217 Jubilaeum Vodka, 1993 (1) Group 1218 K2 (1) Group 1219 Kahlua, 1993-95 (4) Group 1220 Kennington, Ltd. , 1995 (2) Group 1221 Kessler Whiskey, 1996 (1) Group 1222 KIA, 1995 (6) Group 1223 King Cobra Malt Liquor, 1993-95 (5) Group 1224 Koala Springs, 1987 (2) Group 1225 Kodak (2) Group 1226 Krem-love-skya vodka, 1996 (1) Group 1227 La Paz Party Mixes, 1996 (1) Group 1228 Levi's, 1993-95 (47) Group 1229 Lexus, 1996 (1) Group 1230 LG, 1995-96 (2) Group 1231 Lincoln/Mercury, 1988-89; 1995-96 (11) Group 1232 L.A. City Fire Department (1) Group 1233 Los Angeles Dodgers, 1988-92 (2) Group 1234 Los Angeles Police Dept. (LAPD), 1983-89 (2) Group 1235 Los Angeles Raiders (1) Group 1236 Lucky market, 1993 (3) Group 1237 Macy's (1) Group 1238 Mark C. Bloome, 1981-82 (3) Group 1239 Martell cognac, 1995 (3) Group 1240 Martin Marietta (1) Group 1241 Martinez Regional Land Trust (2) Group 1242

Southern California Outdoor photCL 488 26 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Maxfield, 1995 (2) Group 1243 Mazda, 1983-96 (6) Group 1244 McDonald's, 1993 (4) Group 1245 Meister Brau (1) Group 1246 Mercedes Benz (1) Group 1247 Merle Norman (1) Group 1248 Mexicana, 1982 (1) Group 1249 Microsoft, 1995 (1) Group 1250 Miller Beer, 1987-96 (20) Group 1251 Miller's Outpost, 1996 (5) Group 1252 Minneapolis Institute of Arts (1) Group 1253 Mitsubishi, 1982-96 (3) Group 1254 Modelo Beer, 1993-96 (6) Group 1255 Moosehead Beer, 1996 (4) Group 1256 More cigarettes, 1982 (7) Group 1257 Moschino (1) Group 1258 Motorola, 1995 (3) Group 1259 Motion Picture: Ace Ventura, 1995 (1) Group 1260 Motion Picture: Aladdin, 1996 (1) Group 1261 Motion Picture: American President, 1995 (2) Group 1262 Motion Picture: Angels in the Outfield, 1995 (1) Group 1263 Motion Picture: Apollo 13, 1995 (2) Group 1264 Motion Picture: Assassins, 1995 (1) Group 1265 Motion Picture: Babe (2) Group 1266 Motion Picture: Bad Boys, 1995 (1) Group 1267 Motion Picture: Bad Company, 1995 (1) Group 1268 Motion Picture: Barb Wire, 1996 (1) Group 1269 Motion Picture: Batman, 1995 (7) Group 1270 Motion Picture: Beyond Rangoon, 1995 (1) Group 1271 Motion Picture: Billy Madison, 1995 (2) Group 1272 Motion Picture: Bio-Dome, 1996 (1) Group 1273 Motion Picture: Bird on a Wire (1) Group 1274 Motion Picture: Birdcage, 1996 (2) Group 1275 Motion Picture: Black Sheep, 1996 (2) Group 1276 Motion Picture: Blues Brothers (2) Group 1277 Motion Picture: Boys on the Side, 1995 (2) Group 1278 Motion Picture: Brady Bunch Movie, 1995 (2) Group 1279 Motion Picture: Brain Candy, 1996 (2) Group 1280 Motion Picture: Braveheart, 1995 (3) Group 1281 Motion Picture: Bridges of Madison County, 1995 (2) Group 1282 Motion Picture: Cable Guy, 1996 (1) Group 1283 Motion Picture: Candyman, 1995 (2) Group 1284 Motion Picture: Casino, 1995 (2) Group 1285 Motion Picture: Casper, 1995 (5) Group 1286 Motion Picture: Circle of Friends, 1995 (1) Group 1287 Motion Picture: Clockers, 1995 (2) Group 1288 Motion Picture: Clueless, 1995 (2) Group 1289 Motion Picture: Congo, 1995 (2) Group 1290 Motion Picture: Copycat, 1995 (1) Group 1291 Motion Picture: Courage Under Fire (2) Group 1292 Motion Picture: Craft, 1996, (1) Group 1293 Motion Picture: Crimson Tide, 1995 (1) Group 1294 Motion Picture: Cutthroat Island, 1995 (2) Group 1295 Motion Picture: Dead Man Walking, 1996 (1) Group 1296 Motion Picture: Dead Presidents, 1995 (1) Group 1297 Motion Picture: Demon Knight, 1995 (1) Group 1298 Motion Picture: Desperado, 1995 (1) Group 1299 Motion Picture: Destiny Turns on the Radio (1) Group 1300

Southern California Outdoor photCL 488 27 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Motion Picture: Devil in a Blue Dress, 1995 (1) Group 1301 Motion Picture: Die Hard, 1995 (1) Group 1302 Motion Picture: Do the Right Thing, 1989 (1) Group 1303 Motion Picture: Dragon Heart, 1995 (3) Group 1304 Motion Picture: Dredd, 1995 (1) Group 1305 Motion Picture: Dumbo Drops, 1995 (1) Group 1306 Motion Picture: Eraser, 1996 (1) Group 1307 Motion Picture: Escape from LA, 1996 (1) Group 1308 Motion Picture: Executive Decision, 1996 (1) Group 1309 Motion Picture: Eye for an Eye, 1996 (2) Group 1310 Motion Picture: Fair Game, 1995 (2) Group 1311 Motion Picture: Father of the Bride, 1995 (1) Group 1312 Motion Picture: First Knight, 1995 (1) Group 1313 Motion Picture: Fled, 1996 (2) Group 1314 Motion Picture: Flipper, 1996 (2) Group 1315 Motion Picture: Forget Paris, 1995 (2) Group 1316 Motion Picture: Free Willy 2, 1995 (1) Group 1317 Motion Picture: French Kiss, 1995 (2) Group 1318 Motion Picture: Frighteners, 1995 (2) Group 1319 Motion Picture: Get Shorty, 1995 (2) Group 1320 Motion Picture: Golden Eye, 1995 (4) Group 1321 Motion Picture: Gordy, 1995 (1) Group 1322 Motion Picture: Grumpier Old Men, 1995 (1) Group 1323 Motion Picture: Hackers, 1995 (1) Group 1324 Motion Picture: Happy Gilmore, 1996 (1) Group 1325 Motion Picture: Harriet the Spy, 1996 (1) Group 1326 Motion Picture: Hideaway, 1995 (1) Group 1327 Motion Picture: Home for the Holidays, 1995 (2) Group 1328 Motion Picture: Hunchback of Notre Dame, 1996 (5) Group 1329 Motion Picture: Hunted, 1995 (1) Group 1330 Motion Picture: If Lucy Fell, 1996 (1) Group 1331 Motion Picture: Independence Day, 1996 (1) Group 1332 Motion Picture: Indian in the Cupboard, 1995 (2) Group 1333 Motion Picture: It Takes Two, 1995 (1) Group 1334 Motion Picture: Jade, 1995 (2) Group 1335 Motion Picture: James and the Giant Peach, 1996 (1) Group 1336 Motion Picture: Johnny Mnemonic, 1995 (1) Group 1337 Motion Picture: Jumanji, 1995 (2) Group 1338 Motion Picture: The Juror, 1996 (1) Group 1339 Motion Picture: Jury Duty (1) Group 1340 Motion Picture: Just Cause, 1995 (1) Group 1341 Motion Picture: Kazam, 1996 (1) Group 1342 Motion Picture: Kingpin (1) Group 1343 Motion Picture: Leaving Las Vegas, 1996 (1) Group 1344 Motion Picture: Lord of Illusions, 1995 (3) Group 1345 Motion Picture: Losing Isaiah, 1995 (2) Group 1346 Motion Picture: Mad Love, 1995 (1) Group 1347 Motion Picture: Major Payne, 1995 (2) Group 1348 Motion Picture: Mallrats, 1995 (2) Group 1349 Motion Picture: Mary Reilly, 1996 (1) Group 1350 Motion Picture: Matilda (1) Group 1351 Motion Picture: Mighty Morphin Power Rangers, 1995 (1) Group 1352 Motion Picture: Mission Impossible, 1996 (4) Group 1353 Motion Picture: Money Train, 1995 (2) Group 1354 Motion Picture: Mr. Wrong, 1996 (1) Group 1355 Motion Picture: Mrs. Winterbourne, 1996 (1) Group 1356 Motion Picture: Mulholland Falls, 1996 (2) Group 1357 Motion Picture: Multiplicity, 1996 (1) Group 1358

Southern California Outdoor photCL 488 28 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Motion Picture: Murder in the First, 1995 (1) Group 1359 Motion Picture: Napoleon, 1995 (1) Group 1360 Motion Picture: Nell, 1995 (1) Group 1361 Motion Picture: The Net, 1995 (1) Group 1362 Motion Picture: Never Talk to Strangers, 1995 (1) Group 1363 Motion Picture: Nick of Time, 1995 (2) Group 1364 Motion Picture: Nine Months, 1995 (1) Group 1365 Motion Picture: Nixon, 1995 (1) Group 1366 Motion Picture: Nobody's Fool, 1995 (1) Group 1367 Motion Picture: Nutty Professor, 1996 (2) Group 1368 Motion Picture: Outbreak, 1995 (2) Group 1369 Motion Picture: Panther, 1995 (2) Group 1370 Motion Picture: The Phantom, 1996 (3) Group 1371 Motion Picture: Phantom of the Opera (1) Group 1372 Motion Picture: Phenomenon, 1996 (1) Group 1373 Motion Picture: Primal Fear, 1996 (2) Group 1374 Motion Picture: The Quest (1) Group 1375 Motion Picture: The Quick and the Dead, 1995 (1) Group 1376 Motion Picture: Race the Sun, 1996 (1) Group 1377 Motion Picture: Rob Roy, 1995 (2) Group 1378 Motion Picture: Rock, 1996 (2) Group 1379 Box 15 Gannett Outdoor: Client Billboards: Motion pictures (S-W) - Zima (Groups 1380-1623) 1980s-1996 Motion Picture: Sabrina, 1995 (3) Group 1380 Motion Picture: Scarlet Letter, 1995 (1) Group 1381 Motion Picture: Sgt. Bilko, 1996 (2) Group 1382 Motion Picture: Showgirls, 1995 (3) Group 1383 Motion Picture: Something to Talk About, 1995 (1) Group 1384 Motion Picture: Species, 1995 (4) Group 1385 Motion Picture: Speechless, 1995 (1) Group 1386 Motion Picture: Spy Hard, 1996 (1) Group 1387 Motion Picture: Strange Days, 1995 (1) Group 1388 Motion Picture: Stuart Saves His Family, 1995 (2) Group 1389 Motion Picture: Sudden Death, 1995 (2) Group 1390 Motion Picture: Sunset Park, 1996 (1) Group 1391 Motion Picture: Tank Girl, 1995 (1) Group 1392 Motion Picture: Time to Kill, 1996 (1) Group 1393 Motion Picture: To Die For, 1995 (1) Group 1394 Motion Picture: To Wong Foo, Thanks for Everything! Julie Newmar, 1995 (1) Group 1395 Motion Picture: Tom & Huck (1) Group 1396 Motion Picture: Tommy Boy, 1995 (2) Group 1397 Motion Picture: Toy Story, 1995 (7) Group 1398 Motion Picture: Twelve Monkeys, 1995 (1) Group 1399 Motion Picture: Twister, 1996 (2) Group 1400 Motion Picture: Two if by Sea, 1996 (1) Group 1401 Motion Picture: Under Siege 2, 1995 (2) Group 1402 Motion Picture: The Underneath, 1995 (1) Group 1403 Motion Picture: Up Close and Personal, 1996 (1) Group 1404 Motion Picture: Usual Suspects, 1995 (2) Group 1405 Motion Picture: Vampire in Brooklyn, 1995 (2) Group 1406 Motion Picture: Village of the Damned, 1995 (1) Group 1407 Motion Picture: Virtuosity, 1995 (2) Group 1408 Motion Picture: Waterworld, 1995 (2) Group 1409 Muscle Mart, 1988 (1) Group 1410 Museum of TV & Radio, 1986 (1) Group 1411 Myers's Rum, 1993 (1) Group 1412 National Car Rental, 1987 (2) Group 1413

Southern California Outdoor photCL 488 29 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Nautica, 1995 (1) Group 1414 NEC, 1993-95 (5) Group 1415 New Highlander, 1995 (1) Group 1416 Newporter Resort (1) Group 1417 Newspapers and Magazines: Buzz Magazine, 1992 (6) Group 1418 Newspapers and Magazines: Community Press (1) Group 1419 Newspapers and Magazines: Daily News, 1988 (5) Group 1420 Newspapers and Magazines: Interview Magazine (1) Group 1421 Newspapers and Magazines: Los Angeles Times, 1984 (5) Group 1422 Newspapers and Magazines: Orange County Register, 1992 (2) Group 1423 Newspapers and Magazines: Sports Illustrated , 1988 (1) Group 1424 Newspapers and Magazines: USA Today, 1983-90 (4) Group 1425 Nex Beer, 1995 (1) Group 1426 Nike, 1980s (23) Group 1427 Nike, 1993 (5) Group 1428 Nike, 1995 (36) Group 1429 Nike, 1996 (30) Group 1430 Nikon, 1993-94 (3) Group 1431 Nissan, 1983-95 (7) Group 1432 Northrop, 1986-87 (3) Group 1433 Oakley, 1995 (2) Group 1434 OB Dry Beer, 1993 (1) Group 1435 OCTD, (1) Group 1436 Old Navy, 1995 (1) Group 1437 Olympus, 1995 (1) Group 1438 One Hour Photo, 1984 (2) Group 1439 PacifiCare, 1991 (1) Group 1440 Pacifico Beer, 1996 (1) Group 1441 Paco Rabanne, 1995 (1) Group 1442 Paul's TV, 1995 (2) Group 1443 Perrier, 1983 (1) Group 1444 Pirate clothing, 1996 (2) Group 1445 Pix Plant Regulator (1) Group 1446 Plymouth, 1984 (8) Group 1447 Pontiac, 1995 (6) Group 1448 Prescriptives, 1995 (1) Group 1449 Presidente Brandy, 1995 (1) Group 1450 Prime Matrix, 1995 (6) Group 1451 Priviet Vodka, 1993 (3) Group 1452 Protest clothing, 1993 (1) Group 1453 Puma (1) Group 1454 Quantel, 1995 Group 1455 Rabbit Rabbit, 1992 Group 1456 Radio Station: 98 Rock (Phoenix), 1984 (1) Group 1457 Radio Station: 102.1 FM (KY?), (1) Group 1458 Radio Station: 1520 AM (Los Angeles), 1996 (1) Group 1459 Radio Station: The Beat 92.3 (Los Angeles), 1994 (1) Group 1460 Radio Station: Cool 101.1 (Sacramento), (2) Group 1461 Radio Station: The Flash 92.5 (San Diego), 1996 (1) Group 1462 Radio Station: The Fox 94.5 (Florida), (2) Group 1463 Radio Station: Hot 97.9 (San Jose), 1990 (1) Group 1464 Radio Station: K101 (San Francisco), (1) Group 1465 Radio Station: KABC (Los Angeles) 1988 & 1996, (7) Group 1466 Radio Station: KBAY (San Jose) (1) Group 1467 Radio Station: KBEQ (Kansas City), (1) Group 1468 Radio Station: KBEST (Texas), (2) Group 1469 Radio Station: KCBS (San Jose),1990 (6) Group 1470 Radio Station: KCPW (Park City, UT), (1) Group 1471

Southern California Outdoor photCL 488 30 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Radio Station: KEZL 103 (Visalia), (1) Group 1472 Radio Station: KFBK (Sacramento), (4) Group 1473 Radio Station: KFI 640 (Los Angeles), 1995 (12) Group 1474 Radio Station: KFRC (San Francisco) (1) Group 1475 Radio Station: KFWB News 98 (Los Angeles), 1985 (3) Group 1476 Radio Station: KHITS 97.1 (Chicago), 1985 (1) Group 1477 Radio Station: KHJ AM93 (Los Angeles), 1981-85 (3) Group 1478 Radio Station: KIIS 102.7 FM (Los Angeles), 1981-94 (17) Group 1479 Radio Station: KKHR 93FM (Abilene, TX) (1) Group 1480 Radio Station: KKSF 103.7 (San Francisco) (1) Group 1481 Radio Station: KLAC 57AM (Los Angeles), 1987-89 (3) Group 1482 Radio Station: K-Lite 99FM (Phoenix), 1984 (2) Group 1483 Radio Station: KLOS 95.5 FM (Los Angeles) 1973; 1993-94 (7) Group 1484 Radio Station: KLSX 97.1 (Los Angeles), 1994 (1) Group 1485 Radio Station: KLZZ AM600 (San Diego), 1986 (1) Group 1486 Radio Station: KMEL 106 (San Francisco), 1981 (4) Group 1487 Radio Station: KMPC 710 (Los Angeles), 1994-95 (4) Group 1488 Radio Station: KMPC FM102 (Los Angeles), 1987 (1) Group 1489 Radio Station: KNX 1070 (Los Angeles), 1982-90 (5) Group 1490 Radio Station: KOA 85 (Denver), 1988 (1) Group 1491 Radio Station: KOGO (San Diego), 1984 (3) Group 1492 Radio Station: KOY (Phoenix), 1983 (1) Group 1493 Radio Station: KRLA (Los Angeles), 1983 (1) Group 1494 Radio Station: KROQ 106.7 (Los Angeles), 1987-89 (5) Group 1495 Radio Station: KRQR 97.3 (Chico), 1990 (2) Group 1496 Radio Station: KSAC 1240 am (Sacramento), 1994 (4) Group 1497 Radio Station: KSAN 94.9 FM (San Francisco), 1990 (1) Group 1498 Radio Station: KSDO 1130 AM (San Diego), 1986-96 (6) Group 1499 Radio Station: KSOL 107.7 (San Francisco) (1) Group 1500 Radio Station: KST 650 AM (Texas) (1) Group 1501 Radio Station: K-SURF 103.1 (Los Angeles), 1988 (2) Group 1502 Radio Station: KTAR 620 AM (Phoenix), 1983-84 (6) Group 1503 Radio Station: KTNQ 1020 AM (Los Angeles), 1995 (1) Group 1504 Radio Station: KWSS 94.5 (Phoenix) (2) Group 1505 Radio Station: Live 105 (San Jose), 1990 (2) Group 1506 Radio Station: The Mix 96.1 (New York) (4) Group 1507 Radio Station: The New Kat 95.3 (New York) (1) Group 1508 Radio Station: The Point 100.5 (Sacramento), (1) Group 1509 Radio Station: Power 106 (Los Angeles), 1994 (4) Group 1510 Radio Station: Star 100.7 (Pittsburgh), 1995 (1) Group 1511 Radio Station: WCSX 94.7 FM (Detroit), 1987 (1) Group 1512 Radio Station: WKGN 1340 (Knoxville TN) (1) Group 1513 Radio Station: WNIC 100.3 (Detroit) 1987 (1) Group 1514 Radio Station: WSAI 1360 (Cincinnati) (1) Group 1515 Radio Station: X-100 FM (San Francisco) (1) Group 1516 Radio Station: Z 93.9 FM (Texas), 1995 (1) Group 1517 Ralph Lauren, 1995 (2) Group 1518 Rampage, 1990-93 (4) Group 1519 Ray Ban, 1995 (4) Group 1520 Reebok, 1995 (1) Group 1521 Remy Martin, 1993-95 (2) Group 1522 Renault, (2) Group 1523 Robert Stock, 1993 (1) Group 1524 Robinson's, 1985-88 (4) Group 1525 Robinson's-May, 1995 (1) Group 1526 Rolling Rock, 1995 (4) Group 1527 Rums of Puerto Rico, 1995 (1) Group 1528 Sak, 1996 (2) Group 1529

Southern California Outdoor photCL 488 31 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Saks Fifth Ave, 1995-96 (3) Group 1530 Samuel Adams, 1993-96 (5) Group 1531 Samsung, 1995-96 (8) Group 1532 San Diego Padres (1) Group 1533 San Diego Zoo (3) Group 1534 Sanwa Bank (1) Group 1535 Sapporo Beer, 1993-95 (6) Group 1536 Saturn, 1995-96 (13) Group 1537 Sauza Tequila, 1993-96 (16) Group 1538 Seagram's, 1993-95 (10) Group 1539 Sega Saturn, 1995 (2) Group 1540 7-Eleven, 1988 (1) Group 1541 Smirnoff, 1993-95 (2) Group 1542 Smooth Illusions Hosiery, 1995 (1) Group 1543 Somers Gin, 1993 (4) Group 1544 Southern Comfort, 1993 (5) Group 1545 Special Lager Beer ,1995 (1) Group 1546 Speedo, 1996 (3) Group 1547 Springfield, 1983 (1) Group 1548 Starter clothing, 1993 (2) Group 1549 Stater Bros. (1) Group 1550 Stolichnaya Vodka, 1993 (2) Group 1551 Stroh's Beer, 1987-88 (5) Group 1552 Subaru, 1987; 1995 (3) Group 1553 Suzuki ,1995 (2) Group 1554 Sycuan Casino, 1992 (1) Group 1555 Tab, 1983 (1) Group 1556 Tag Rag, 1993 (5) Group 1557 Tanqueray Gin, 1993-95 (28) Group 1558 Tecate Beer, 1993 (2) Group 1559 Tektronix, 1995 (1) Group 1560 Telestar Paging, 1995-96 (2) Group 1561 Television Station: A&E, 1994 (3) Group 1562 Television Station: CBS, Channel 62 (2) Group 1563 Television Station: Channel 2 (San Francisco) (2) Group 1564 Television Station: CNN (15) Group 1565 Television Station: Discovery Channel ,1994 (3) Group 1566 Television Station: Disney Channel, 1988, 1996 (3) Group 1567 Television Station: Fox , Ch.11 (Los Angeles), 1995 (15) Group 1568 Television Station: Fox Cable, 1995 (2) Group 1569 Television Station: FX, 1995 (5) Group 1570 Television Station: Hallmark Channel, 1996 (1) Group 1571 Television Station: HBO 1989; 1994-96 (48) Group 1572 Television Station: KABC, Ch.7 (Los Angeles), 1996 (48) Group 1573 Television Station: KCBS, Ch.2 (Los Angeles), 1995 (5) Group 1574 Television Station: KCET, Ch.28 (Los Angeles), 1994 (1) Group 1575 Television Station: KCOP, Ch.13 (Los Angeles), 1994 (2) Group 1576 Television Station: KNBC, Ch.4 (Los Angeles), 1989, 1995 (6) Group 1577 Television Station: KOVR, Ch.13, (1) Group 1578 Television Station: KPIX, Ch.5 (san Francisco), 1992 (1) Group 1579 Television Station: KTEH, Ch.54, (1) Group 1580 Television Station: KTLA, Ch.5 (Los Angeles), 1988-95 (8) Group 1581 Television Station: KUSI, Ch.51 (Los Angeles), 1985 (1) Group 1582 Television Station: KVEA, Ch.52 (Los Angeles), 1988 (3) Group 1583 Television Station: KWHY, Ch.22, 1995 (1) Group 1584 Television Station: Lifetime channel, 1994 (1) Group 1585 Television Station: MTV, (1) Group 1586 Television Station: News 4, (1) Group 1587

Southern California Outdoor photCL 488 32 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color slides (35mm) Subseries Aapproximately 1930-1996

Television Station: News 5 (Flint), (1) Group 1588 Television Station: Nickelodeon: Nick at Nite, 1995-96 (6) Group 1589 Television Station: Nickelodeon, 1996 (1) Group 1590 Television Station: Pacific Sports Network, 1990 (2) Group 1591 Television Station: Prime Sports, 1995, (9) Group 1592 Television Station: SciFi Channel, 1995 (1) Group 1593 Television Station: SEG, 1995 (3) Group 1594 Television Station: Showtime, 1996 (1) Group 1595 Television Station: TNT, 1995-96 (45) Group 1596 Television Station: UPN, Ch.13, (Los Angeles), 1995 (5) Group 1597 Television Station: Vivid, 1996 (1) Group 1598 Television Station: XETV, Fox 6 (San Diego), 1994-96 (3) Group 1599 Texas Instruments, 1995 (1) Group 1600 Thieves Market, 1993 (6) Group 1601 Timberland, (2) Group 1602 Tommy Hilfiger, 1995 (1) Group 1603 Toshiba (1) Group 1604 Toyota, 1981-96 (19) Group 1605 Trans World Express, 1986 (1) Group 1606 Trilobyte, 1996 (1) Group 1607 Universal Studios, 1995-96 (19) Group 1608 US West Cellular, 1993 (9) Group 1609 US Wireless, (1) Group 1610 Venado Aguardiente, 1996 (2) Group 1611 Volkswagen, 1987-96 (7) Group 1612 Volvo, 1988 (2) Group 1613 Vons, 1988 (1) Group 1614 Vuarnet, 1996 (1) Group 1615 West End Cellular (1) Group 1616 Western Airlines, 1983 (2) Group 1617 Wherehouse, 1993 (4) Group 1618 Whirlpool, 1984 (1) Group 1619 Whitney Houston (2) Group 1620 Zenith, 1993 (1) Group 1621 Zima, 1993-95 (13) Group 1622 [Unidentified client] (5) Group 1623 Box 16 Gannett Outdoor: Advertising outside of the United States (Groups 1624-1643) Australia: AS, (3) Group 1624 Australia: Australian Posters, (59) Group 1625 Australia: General Outdoor Adv. Co., (1) Group 1626 Australia: Unknown ad agencies, (29) Group 1627 Canada: Claude Neon, (8) Group 1628 Canada: Mediacom, (111) Group 1629 Canada: Unknown ad agencies, (57) Group 1630 England: London and Provincial, (5) Group 1631 England: Maiden, (2) Group 1632 England: More O'Ferrall Ltd., (1) Group 1633 England: Unknown ad agencies, (26) Group 1634 Finland, (3) Group 1635 France, (11) Group 1636 Germany (21) Group 1637 Holland (1) Group 1638 Ireland (1) Group 1639 Italy[?] (2) Group 1640 Japan (1) Group 1641 Spain[?] (2) Group 1642 Switzerland (4) Group 1643

Southern California Outdoor photCL 488 33 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Black-and-white negatives Subseries Bapproximately 1950-1996

Black-and-white negatives Subseries B approximately 1950-1996 Physical Description: 18 Boxes: (Boxes 17-34): Black-and-white negatives (4 x 5 in. and 5 x 7 in.) Physical Description: Negatives have been retained in their original envelopes, which include client name, date, and other notations. There are usually several negatives in one envelope. Scope and Contents This subseries contains negatives (some with accompanying prints) depicting Pacific Outdoor Advertising billboards from ca. 1950-1979 and Gannett Outdoor Co. billboards from ca. 1980-1996. Most of the billboards are photographed in situ but location information, such as specific cities and streets, is rarely noted. Clients are listed in full for Boxes 17-21, and partially beginning at Box 22. Also included are billboards for political candidates primarily at the city and state level from 1963-1992 (bulk 1970s), which are organized by year and alphabetically by candidate surname (Box 33). One box contains Gannett Outdoor client billboards for the years 1993-1994 (Box 34). Arrangement Original order created by Pacific Outdoor Advertising and Gannett Outdoor has been retained. Materials are arranged alphabetically by client and date. Conditions Governing Access Extended retrieval and delivery time required.

Box 17 Client Billboards: Automobile Club - Boat Show approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Complete list of clients in this box: Automobile Club of Southern California; Aalborg Akvavit; Aaron Bros.; Absolut Vodka; Acura; A & M Records; Academy Awards; Acapulco Restaurant; Acapulco Tourism; Accutron; Acura; Adia; Addidas; Admiral Cruises; Adohr; Adray's; Adventist Health Service; Advertising Council; Aerial View; Aerolineas Argentina; Aerolingus; Aero California; AeroMexico; AeroPeru; Aetna; Africa Heartline; Agree Shampoo; AIDS; Aireloom; Air California; Air Canada; Air Force Reserve; Air France; Air New Zealand; AIWA; Ajax; AKAI; Aladdin; Alaska Air; Alaska Film Co.; Albertsons; Alex Satin Oldsmobile-Mazda; Alka-Seltzer; Alfa Romeo; Alhambra Auto Row; Alitalia Airlines; All American Home Center; All City Paging; Allen & Hanbury; Allied Tires; All-American Fourth of July (1982); All State Savings; Almond Roca; Alpha Beta Market; Alphys; Alpine Cigarettes; Alvarado Hospital; Amaretto Saronna; Amaretto Lazzaroni; AMC Century; AMC Renault Jeep; Americana City Center (1976); American Air; American Air – Richfield; American Lamb Council; American Lights; AMI Claremont; American National Bank; American Savings; Ameritone; Amir; AM-PM Market; AMI; Amorean; Amtrak; ANA Airlines; American Cancer Society; American Boating Jubilee; American Dairy Association; American Express; Anchor Inn; Ancient Age [liquor]; Andersen's Pea Soup; Andersen Window Center; Anheuser-Busch; Annie Green Springs Wine; Anthony's Fish Grotto; Armour; Bacardi Rum [liquor]; Bahia Resort Hotel, San Diego; Bailey's Irish Cream; Baja Highway; Baldwin Homes; Baldwin Park [Dial-A-Ride]; Ballantine Scotch [liquor]; Banco Popular; Bank Americard; Bank of America; Banzai; Barclay [cigarettes]; Barona Indian Bingo; BBDO; Barnes Ministries; Barnett's Grand Café; Baskin Robbins; Jim Beam Bourbon; Bear Creek development; The Bedroom; Beef Council; Beefeaters [liquor]; Bellflower Hospital; Bellflower Mortuary; Bell Helmets; Bell's Scotch; Belmont Park; Ben Bridge; Benchmark [liquor]; Benetton; Benson & Hedges [cigarettes]; Berentzen; Best Foods Mayo; Best; Beverage Bulletin; Beverly Center; Beverly Hills Medical Center; BIF Office Furniture; BF Goodrich; Big Bear Lake; Big Room; Bijan; Biltmore; Bird's Eye; Bisou Bisou; Bit-O-Honey; Black Velvet [liquor]; Black & White Scotch; Bloome, Mark C.; Blue Nun [liquor]; Blue Chip Stamps; Blue Cross; BMW; Boat Show (1980).

Southern California Outdoor photCL 488 34 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Black-and-white negatives Subseries Bapproximately 1950-1996

Box 18 Client Billboards: Bob's Big Boy - Carnation approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Complete list of clients in this box: Bob's Big Boy; Body Tender Soap; Bohemia Beer; Boll Weevil [burgers]; Bombay Gin; Bon Bon; Books on Tape; Bookstar; Bounty; Bozzani Pontiac; Brea Mall; Brecht BMW; Brentwood Savings; Breuners; Breyers; Bridgestone Tires; Bright [cigarettes], at Sunset and La Cienega; Brisa Beer; British Airways; Brittania; Broadmoor Homes; Broadway Department Stores; Brock Homes; Brockmeyer Ice Cream; Brooks [activewear]; Brown Derby [chefs and waiters in front of billboard]; Brown Forman - Marines; Brown and Haley; The Bryman School; Bubble-Up; Budget Gourmet; Budget Insulation; Budweiser; Bugle Boy; Buick; Builders Discount; Burger King; Busch Gardens (1975); Butcher's Blend; Bushmills [liquor]; Buzz Magazine; Cabin Still Bourbon; Cable Vision; Cabo San Lucas; C&C Cola; Cadillac; Caesar's Palace; Caliber Motors; California Angeles Experience; California Avocado Board; California Care/Blue Cross; California Commerce Bank; California Dental Association; California Department of Conservation; California Egg Commission; California Health Services; California Fair Plan; California Federal Savings & Loan; California Grocers Association; California Highway Patrol; California Honey Advisory Board; California Lottery; California Medical Center; California Medicine Show; California Milk Advisory Board; California Milk Council; California Museum of Science and Industry; California #1 in USA; California Pools & Spas; California Slim; California Strawberries; California Summer Fruits; California 500; Cal-Trans; Caliente; Cal-Stores; Calvert Scotch; Calvin Klein; Cal-X Fun Spas; Cambridge [cigarettes]; Camel [cigarettes]; Campbell Ford; Campbell's Soup; Camp Beverly Hills; Canada Dry; Canada House; Canadian Club [liquor]; Canadian Mist [liquor]; Canoe for Men; Canton Liqueur; Capitol Records; Capri Cigarettes; Capri; Captain's Broiler; Cap'n Kids Gallery; Captain Coupon; Captain Morgan Rum; Car Country Carlsbad; Car Search; Care Free Gum; Caribou Records; Carlsberg Beer; Carl Burger's Dodge; Carl's Jr; Carlos Murphy's; Carlton [cigarettes]; Carmel Del Mar (New Homes); Carnation.

Southern California Outdoor photCL 488 35 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Black-and-white negatives Subseries Bapproximately 1950-1996

Box 19 Client Billboards: Carol Wright Coupons - Cycle Adult approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Complete list of clients in this box: Carol Wright Coupons; Carousel Floors; Carpeteria; Carpet World; Carrier Heating and Air Conditioning; Carson Estates; Carta Blanca Beer; Casa Cugat; Casa Royale; Casio; Cathay Airlines; Catholic-Jewish Big Brothers; Cattlebone; Cattleman's Wharf; Catto's Scotch; CBS; C-Burst; CCC – Pacific Outdoor Advertising Imprint; Celisse Perfume; Centinela Bank; Centinela Hospitals; Centro de Proteccion Legal; Centro Medico Sevilla; Century Bank; Century Cigarettes; Century 21; Century City Hospital; Century 14 Theatres; Certified Grocers; Ceri-Fresh; Challenge Butter; Champion Spark Plugs; Champs [unidentified sports team]; Channel 2; Channel 4 News; Channel 51; Charmin; Charter Hospital; Charter 10 [liquor]; Checker Auto Stores; Cherokee; Chevrolet; Chevron; Chevron Station; Chiat/Day Advertising; Chicago Bros. Pizza; Chiffon Tissues; Children's Hospital, L.A.; Chinook Motor Homes; Chivas Regal; Christal Radio Station; Christ & Child; Christian Brothers [liquor]; Chrysler; Cigna Health; Circle K; Circus Vargas; Citibank; Citizen Watch; City of Carson; Civil Air Patrol; C.J. Wray [liquor]; Clairol; Clark [candy]; Clarke Phone Book; Clarklift; Clearly Canadian; Clippers; Clorox; Club Cocktails; Clubhouse [health clubs]; Club Med; Club Universe [travel agent]; Cluny Scotch; Coast Federal and Savings; Coast Terminals; Coberly Ford; Cobol Copy Work; Coca-Cola; Coco Ribe [liquor]; Cocktails for Two; Codorniu; Cointreau Ultimate; Cold Power; Coleman; Colgate; College Hospital; Colony Resorts; Colorado Belle Casino; Columbia Pictures; Columbia Records; Comermex; Commercial Rent-A-Car; Community Honda; Computer Magazine; Conran's; Contac; Continental Airlines; Continental Cablevision; Conti Tires; Coors Beer; Coppertone; Cormier Hyundai; Corning Ware; Coronado Cays; Corona [liquor]; Coronado Shores; Cort Furniture Rental; Costco Wholesale; Coto Cocktails; Courvoisier; Cox Cable; Crawford's Scotch; Crème de Grand Marnier; Crenshaw Christian Center/Faith Dome; Crime; Crocker Bank; Crown Cruise Line; Crown Royal; Crown Russe Vodka; Crown Zellerbach; Cruex; Crystal Cathedral; Cubic Data Systems; Cunningham & O'Connor; Cush; Cutty Sark; CVS; Cycle Adult.

Box 20 Client Billboards: Dad's Root Beer - Foot Locker approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Complete list of clients in this box: Dad's Root Beer; Daihatsu; Daily News; Dairy Foods; Dairy Queen; Dak Ham; Dana Bedspreads; Dana Perfume; Daniel Hechter; Danica; Jack Daniels [liquor]; Danola Ham; Dar Maghreb [restaurant]; Datsun; Dawn [cigarettes]; Dawson, Peter; Decade [cigarettes]; DeKuyper [liquor]; Delco Battery; Del Mar Fair and Racetrack; Del Monte; Delta Airlines; Denny's; Deputy Sheriff, L.A.; Desenex; Desert Inn; Desmond & Duff; Devonshire [liquor]; Dewar's [liquor]; Diamond Bar Honda; Dial; Dial-One; Diner's Club; Discovery Channel; Disney Channel; Disneyland; Ditto; Dixon Cadillac; Dixieline Lumber; Doctor's Hospital of Lakewood; Dodge; Dodger Stadium; Doral; E&J Brandy; Eagle 105 FM; Early California Pickles; Early Times; Eastern Airlines; East Highland Ranch [homes]; Eastlake Greens [homes]; Eastman Kodak; El Camino Mortuary; Electronic Engineers; Electra Records (1); Elks (1); El Pollo Loco; El Presidente Hotel; El Toro Tequila (1); Emerald Heights; Emery; EMI Films (1); Energizer (Spanish); Engelhard; Entenmann's; Epic Records (1); Epilady Ultra; Escondido Auto Park; Esprit; Ethel M Chocolates; Estancia Jumbo Homes; Etonic; Eve Cigarettes; Eveready Batteries; Evergreen Pictures; Evian Water; Excalibur; Executive Life Insurance; Explore; Fab; Fact; Factory Outlet; Falstaff; Family Fun Centers; Fancy Feast; Fanta; Fantastic Sam's; Farmers Insurance; Fayva; F.B.I; Fedmart; Fred Ferrari; F.H.P. Healthcare; Fidelity Investments; Fiat; Fiesta Palace; Filmland Center; Finlandia Vodka; Fireman's Fund Insurance; First Class Ticket; First Interstate Bank; First National Bank; Firstours; Five Crowns Restaurant; Flakey Jakes; Flamingo [liquor]; Fleischmann's Gin; Flings [underwear]; Fly Mandarin; FM 98; FM 100; Food Rack; Foot Locker.

Southern California Outdoor photCL 488 36 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Black-and-white negatives Subseries Bapproximately 1950-1996

Box 21 Client Billboards: Ford - Gulf approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Complete list of clients in this box: Ford automobiles (various), 1955-1970s; Ford Dealers Open House, 1979; Ford – Mel Burns; Foremost [dairy products]; Foremost Insurance; Forest Lawn – Hollywood Hills and Glendale; Forum – L.A. Lakers / Kings; Foster Children; Foster Farms; Foster & Kleiser Billboards; Fotomat; Foster parents; Four Seasons Hotel; Fox Hills Mall; Fox [Athletic footwear]; Frame-N-Lens; Francine Browner; Francois [restaurant]; Frangelico; Frank Lincoln/Mercury; Frazee Paint; Freeman Beautiful Hair; Fresca; Freshen Up; Fresh Start; Frisco French Bread; Frogurt Yogurt; Frontier Airlines; Frontier Hotel; Frontier Las Vegas; FTD; Fuller Ford; Fuller Paints; Fuji; Gaetano; Galant [automobile]; Gala Rama; Gallager; Gallo Salami; Galliano [liquor]; Gannett Transit; Gap; Gardena Honda; Garuda Indonesia; Gas Co.; Gateway Computers; Gatorade; Gay Festival; Gekkeikan; GemCo; General Dynamics; General Foods; General Motors; General Telephone; General Tire; GenStar; Wm. George Co.; Gibraltar Savings; Gilbey's Gin & Vodka; Gilda Marx; Gillette; Giorgio; Girards ; Giulano's; Glabman's; Glasshouse Square; Glen Abbey; Glendale Federal; Glenridge; Glidden; GMAC; GM Dealers; Gold Value Coupons; Golden Books; Golden De Lights; Golden Lights; Golden Nugget; Golden Outlook; Golden Tropics; Gold-N-Soft; The Good Earth [restaurant]; The Good Egg; B.F. Goodrich; Goodyear Tire & Rubber; Goodwill; Gordon's Gin; Grainfields Cereal; Gramercy Pictures [Posse]; Grand Plaza; Granny Goose; Lou Grant; Great American Bank; The Great Scot; Great American First Saving Bank; Greater Valley Medical Group; Great Western Savings; Green Granny; Greenline Active Wear; Greenwood Mortuary; Greyhound; Griswolds Hotel; Grocer's Association of Southern California; Grossmont Bank; Grossmont Center; Grosvenor Inn; GTE; GTE PhoneMart; Guardsmark; Guaranty Chevrolet; Gulf.

Box 22 Client Billboards: H - J approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Partial list (not complete) of clients in this box: H&M Landing; Haggar; Hacienda Hotel; $7.00 Haircut; Hallmark; Hamburger Hamlet; Hampton Roads Gooberz; Hanalei Hotel; Hanes; Hang Ten Shampoo; Hansa [liquor]; Harbour Hyundai; Harloff BMW; Harold Restaurant; Harold Robbins; Harrah's Reno/Tahoe; Harry's Bar; Harrison & Ross Mortuary; Hartley Brandy; Harvey's Lake Tahoe; Harwood Canadian; Hawaiian Ginger; Hawaiian Sparkling Water; Hawaiian Gold; Hawaiian Tropic; Hawaiian Punch; Hawaii's Own; Hawthorne Community Fair; Hawthorne Kiwanis Club; Hawthorne Plaza; HBO; Hearthstone; Health Net; Heathcliff Cat Litter; Helix View Estates; Hennessy Cognac [liquor]; Henry Weinhard's [liquor]; Herald Examiner; Herradura Tequila; Herbert Hawkins; Hollywood Sign; Hollywood Park; Honda; Hughes AirWest; Hyundai; Iberia Air; Ikea; INTEL; Irvine Ranch; Jack-in-the-Box; J & B Scotch; Jeep; Jersey Maid; Joan Kroc Foundation; Johnny Walker; Jose Cuervo.

Box 23 Client Billboards: K - Kool approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Partial list (not complete) of clients in this box: KABC television; Kamchatka Vodka; KBEST 95 FM; Kent [cigarettes]; Kern's; KHJ-TV television; KIIS FM radio; KLAC 570 AM radio; KLM Airlines; KNX 1070 radio; Kool [cigarettes]

Box 24 Client Billboards: KOST - McD approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Partial list (not complete) of clients in this box: KOST 103.5 radio; KSDA 103 FM radio; KUSI TV television; KZLA radio; Las Vegas; Lincoln Mercury; Lockheed; L. Ron Hubbard [Scientology]; Magic Mountain; Malaysia; Marie Callendar's; Mazda; McDonald's.

Southern California Outdoor photCL 488 37 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Black-and-white negatives Subseries Bapproximately 1950-1996

Box 25 Client Billboards: McK - O approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Partial list (not complete) of clients in this box: Merit [cigarettes]; Mervyn's; Metropolitan Water District; Mexicana; Michelob; Miller Beer; More [cigarettes]; Motown; Mount Sinai Memorial Park; Myers Rum; NBC; Newport [cigarettes]; Newsweek; Nike; Nissan; Northrop [aerospace]; Now [cigarettes]; Nucoa [margarine]; Nuprin; Old Grandad [liquor]; Oldsmobile; Ole's [hardware store]; Orange County Register; Out Patient Center, Huntington Beach.

Box 26 Client Billboards: P - Q approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Partial list (not complete) of clients in this box: Pacific Bell [Pac Bell]; Pacific Telephone & Telegraph [Pac Tel]; Palm Springs; Pan American Airlines; Paradise Valley Hospital; Paramount; Park LaBrea; Pepe Lopez [liquor]; Pepsi; Pete Ellis Ford; Peter Dawson Scotch; Piedmont Airlines; Pontiac; Port of Los Angeles; Port of Long Beach; Presidente Brandy; Princess Cruises; PSA Airlines; Quaid; Queen Mary.

Box 27 Client Billboards: R - San approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Partial list (not complete) of clients in this box: Ramona's Burrito; Rams; Rancho Bernardo; Rancho San Diego; Raymond Weil; Redlands Federal Bank; Remy Martin [liquor]; Renault; Republic Air; Reuben H. Fleet Space Theatre; Robinsons; Ronrico Rum; Ryko; Safeway; Sahara Hotel; Salem [cigarettes]; Sales & Marketing Executives of Los Angeles; San Diego AIDS Project; San Diego Wild Animal Park; San Diego Zoo.

Box 28 Client Billboards: Sands - Sp approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Partial list (not complete) of clients in this box: Sands Hotel; San Pedro Peninsula Hospital; S.A.N.E. – `Say No to Drugs'; Souza Tequila; Scottsdale, Arizona; Sears & Roebuck; Sea World; Security Pacific Bank; Seven-Eleven [7-Eleven]; Shea Homes; Singapore Air; Sizzler; South Gate Graffiti Hotline; Southwood Hospital; Springfield Bread; Sports Connection; Spruce Goose.

Box 29 Client Billboards: Sq - T approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Partial list (not complete) of clients in this box: Squirt; Star System; Stephen Wise Temple; Stroh's Beer; Subaru; Sunkist; Sycuan Casino; Tanqueray; Tele-Spot; Thieves Market; Tia Maria [liquor]; Toyota; Triumph; Tropicana [casino]; True [cigarettes]; TWA; Twentieth Century Fox Productions.

Southern California Outdoor photCL 488 38 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Black-and-white negatives Subseries Bapproximately 1950-1996

Box 30 Client Billboards: U - Win approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Partial list (not complete) of clients in this box: UCLA; Union Carpenters and Contractors; United Teachers L.A.; United States Armed Forces [various branches]; Universal Pictures/Studios; United States Census 1990; US West Cellular; UTA Airlines; Utah; Vantage [cigarettes]; Velvet Turtle [restaurant]; Virginia Slims [cigarettes]; Volkswagen; Vons; Warner Bros.; Weight Watchers; Wells Fargo; Western Airlines; Whirlpool.

Box 31 Client Billboards: Winston - Z approximately 1950-1979 Physical Description: Black-and-white negatives Scope and Contents Partial list (not complete) of clients in this box: Winston [cigarettes]; Winston Tires; Wyborowa Vodka; XETV; XLNT Tortilla Chips; XTRA Music; Yukon Jack [liquor]; ZEE; Z-90.

Box 32 Client Billboards for 1993-1994: A - Z Physical Description: Black-and-white negatives Scope and Contents Billboards for 1993-1994, for various clients. Arranged alphabetically by client name.

Box 33 Political Billboards 1963-1992 (bulk 1970s) Physical Description: Black-and-white negatives Scope and Contents BIllboards for political candidates, mostly at local and state level. Arranged chronologically. Items exist for the following years: 1963-1973, 1975-1982, 1987-1988, 1990, 1992.

Box 34 Client Billboards - San Diego: B - Z 1960s-1970s Physical Description: Black-and-white negatives Scope and Contents Billboards in San Diego, 1960s-1970s, for various clients. Arranged alphabetically by client name, beginning with "B." No items were received for "A."

Color negatives (1979-1983) Subseries C approximately 1979-1983 Physical Description: 22 Boxes: (Boxes 35-56): Color negatives (4 x 5 in. and 5 x 7 in.) Physical Description: Negatives have been retained in their original paper envelopes, which include client name, date, and other notations. There are usually several negatives in one envelope. Scope and Contents This subseries contains color negatives, ca. 1979-1983, depicting client billboards created by Pacific Outdoor Advertising Company in the Los Angeles region and, to a lesser extent San Diego. Images are dated and show billboards in situ, but do not include city or street location information. A full list of client names is not provided for this subseries. Box labels below give the alphabetical range between the first client and last client in each box. Conditions Governing Access Extended retrieval and delivery time required.

Box 35 Client Billboards: Aaron Bros. - Aviary Café approximately 1979-1983 Physical Description: Color negatives

Southern California Outdoor photCL 488 39 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color negatives (1979-1983) Subseries Capproximately 1979-1983

Box 36 Client Billboards: Bacardi - Bounty approximately 1979-1983 Physical Description: Color negatives

Box 37 Client Billboards: Brentwood Savings - Cambridge cigarettes approximately 1979-1983 Physical Description: Color negatives

Box 38 Client Billboards: Camel - Carta Blanca approximately 1979-1983 Physical Description: Color negatives

Box 39 Client Billboards: Casablanca Records - Coke (Coca-Cola) approximately 1979-1983 Physical Description: Color negatives

Box 40 Client Billboards: Coke (Coca-Cola) - Cutty Sark approximately 1979-1983 Physical Description: Color negatives

Box 41 Client Billboards: Dad's Root Beer - Early Times approximately 1979-1983 Physical Description: Color negatives

Box 42 Client Billboards: Eastern Airline - Ford approximately 1979-1983 Physical Description: Color negatives

Box 43 Client Billboards: Ford - Harold Restaurant approximately 1979-1983 Physical Description: Color negatives

Box 44 Client Billboards: Harrah's Casino - Jordache approximately 1979-1983 Physical Description: Color negatives

Box 45 Client Billboards: JVC Corp. - Knott's Berry Farm approximately 1979-1983 Physical Description: Color negatives

Box 46 Client Billboards: Knudsen - Licor 43 approximately 1979-1983 Physical Description: Color negatives

Box 47 Client Billboards: Lincoln Mercury - MGM Grand Hotel/Casino approximately 1979-1983 Physical Description: Color negatives

Box 48 Client Billboards: Michelob - Nikola's approximately 1979-1983 Physical Description: Color negatives

Box 49 Client Billboards: Nissan - Pepsi approximately 1979-1983 Physical Description: Color negatives

Box 50 Client Billboards: Perrier - PGA Golf Tour approximately 1979-1983 Physical Description: Color negatives

Box 51 Client Billboards: Pocari - Princess Cruises approximately 1979-1983 Physical Description: Color negatives

Box 52 Client Billboards: PSA (Pacific Southwest Airlines) - San Diego City Schools approximately 1979-1983 Physical Description: Color negatives

Southern California Outdoor photCL 488 40 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color negatives (1979-1983) Subseries Capproximately 1979-1983

Box 53 Client Billboards: San Diego Coin - Sunkist approximately 1979-1983 Physical Description: Color negatives

Box 54 Client Billboards: Sunny Brook - Twentieth Century Fox Studios approximately 1979-1983 Physical Description: Color negatives

Box 55 Client Billboards: Twinkies - Winston approximately 1979-1983 Physical Description: Color negatives

Box 56 Client Billboards: Winston - Zenith approximately 1979-1983 Physical Description: Color negatives

Color negatives (1984-89) Subseries D approximately 1984-1989 Physical Description: 22 Boxes: (Boxes 57-78): Color negatives (4 x 5 in. and 5 x 7 in.) Physical Description: Negatives have been retained in their original envelopes, which include client name, date, and other notations. There are usually several negatives in one envelope. Scope and Contents Color negatives depicting client billboards created by Gannett Outdoor Co. in the Los Angeles region and, to a lesser extent San Diego, ca. 1984-1989. Images are dated and show billboards in situ, but do not include city or street location information. A full list of client names is not provided for this subseries. Box labels below give the alphabetical range between the first client and last client in each box. Conditions Governing Access Extended retrieval and delivery time required.

Box 57 Client Billboards: AAA (Automobile Club) - Bailey's Irish Cream approximately 1984-1989 Physical Description: Color negatives

Box 58 Client Billboards: Ballantine Books - California Summer Fruits approximately 1984-1989 Physical Description: Color negatives

Box 59 Client Billboards: Camel - Chef Boy-Ar-Dee approximately 1984-1989 Physical Description: Color negatives

Box 60 Client Billboards: Chevrolet - Daily News approximately 1984-1989 Physical Description: Color negatives

Box 61 Client Billboards: DAK Danish Ham - Eastman Kodak approximately 1984-1989 Physical Description: Color negatives

Box 62 Client Billboards: Eclipse Sunscreen - Ford approximately 1984-1989 Physical Description: Color negatives

Box 63 Client Billboards: Forest Lawn - Hennessey approximately 1984-1989 Physical Description: Color negatives

Box 64 Client Billboards: Henry Weinhard beer - Jona approximately 1984-1989 Physical Description: Color negatives

Southern California Outdoor photCL 488 41 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color negatives (1984-89) Subseries Dapproximately 1984-1989

Box 65 Client Billboards: Jones, Lefkovits & Co. - KMEN AM radio approximately 1984-1989 Physical Description: Color negatives

Box 66 Client Billboards: KMGG - L.A. Police Dept. approximately 1984-1989 Physical Description: Color negatives

Box 67 Client Billboards: L.A. Raiders - Mervyn's approximately 1984-1989 Physical Description: Color negatives

Box 68 Client Billboards: Metlife - Newport approximately 1984-1989 Physical Description: Color negatives

Box 69 Client Billboards: Newport - Nissan approximately 1984-1989 Physical Description: Color negatives

Box 70 Client Billboards: Nissan - Peugeot approximately 1984-1989 Physical Description: Color negatives

Box 71 Client Billboards: Piedmont Airlines - Queen Mary approximately 1984-1989 Physical Description: Color negatives

Box 72 Client Billboards: Radio - Robinsons approximately 1984-1989 Physical Description: Color negatives

Box 73 Client Billboards: Robinsons - Seven Eleven (7-Eleven) approximately 1984-1989 Physical Description: Color negatives

Box 74 Client Billboards: Seven Up (7UP) - Telecheck approximately 1984-1989 Physical Description: Color negatives

Box 75 Client Billboards: Tide - Twentieth Century Fox Studios approximately 1984-1989 Physical Description: Color negatives

Box 76 Client Billboards: Uniface Outdoor - UV Sunblock approximately 1984-1989 Physical Description: Color negatives

Box 77 Client Billboards: Van de Kamp's - Winkie approximately 1984-1989 Physical Description: Color negatives

Box 78 Client Billboards: Winston - Zenith approximately 1984-1989 Physical Description: Color negatives

Color prints Subseries E 1980s-1996 Physical Description: 10 Boxes: (Boxes 79-88): Color prints (8 x 10 in.) Scope and Contents This subseries contains color prints depicting client billboards created by Gannett Outdoor Co. chiefly in the Los Angeles region and, to a lesser extent San Diego, ca. 1989-1993. Images are organized by date and show billboards in situ (often bus stops), but do not include city or street location information. Also included are political candidate billboards, Gannett Outdoor operational photographs, and non-commercial billboards. Box 79 contains a subset of photographs of billboards outside of California.

Southern California Outdoor photCL 488 42 Advertising Collection photCL 488 Client billboards Series 1approximately 1930-1996 (bulk 1950s-1980s) Color prints Subseries E1980s-1996

Box 79 Gannett Outdoor: Non-California advertising 1980s-1996 Physical Description: Color prints Scope and Contents Photographs of billboards in Connecticut; Detroit, Michigan; New York; and St. Louis, Missouri.

Box 80 Gannett Outdoor: Client Billboards, A - P 1989 Physical Description: Color prints

Box 81 Gannett Outdoor: Client Billboards, R - Z / A - F 1989-1990 Physical Description: Color prints Scope and Contents Also includes "Approach" views and operational photographs.

Box 82 Gannett Outdoor: Client Billboards, G - Z 1990 Physical Description: Color prints

Box 83 Gannett Outdoor: Client Billboards, A - H 1990-1991 Physical Description: Color prints Scope and Contents Also includes "Approach" views, motion pictures, and operational photographs.

Box 84 Gannett Outdoor: Client Billboards, I - Z 1991 Physical Description: Color prints Scope and Contents Also includes "Approach" views and operational photographs.

Box 85 Gannett Outdoor: Client Billboards, A - L 1991-1992 Physical Description: Color prints Scope and Contents Also includes motion pictures.

Box 86 Gannett Outdoor: Client Billboards, M - Z 1992 Physical Description: Color prints Scope and Contents Also includes "Approach" views and operational photographs.

Box 87 Gannett Outdoor: Client Billboards, A - T 1992-1993 Physical Description: Color prints Scope and Contents Also includes "Approach" views, political billboards, motion pictures, and operational photographs.

Box 88 Gannett Outdoor: Client Billboards, U - Z 1993 Physical Description: Color prints Scope and Contents Also includes "Approach" views and operational photographs.

Southern California Outdoor photCL 488 43 Advertising Collection photCL 488 "Approach" views of billboards Series 21960s-1980s "Approach" views of billboards - Los Angeles Subseries A1962-1983

"Approach" views of billboards Series 2 1960s-1980s Physical Description: 5 Boxes: (Boxes 89-93): Black-and-white negatives (and some prints), (4 x 5 in. and 5 x 7 in.) Scope and Contents This series contains black-and-white negatives (some with accompanying prints) documenting street and highway locations of client billboards in the Los Angeles region and, to a lesser extent, San Diego, 1960s to 1980s. Pacific Outdoor Advertising and Gannett Outdoor Co. used the terminology "Approach" (abbreviated APPR on negative envelopes) to describe the street-level view of a billboard as seen on "approach" by a driver. The companies often shot sequences of 2-5 images to capture various distance sight lines of an approaching billboard. This is the only collection series that notes specific intersections and major thoroughfares, freeways, and streets along which billboards appear. Locations as indicated on negative envelopes have been transcribed below only for boxes 89-90. Arrangement Original order was retained for all negatives in the series. Images are arranged by location: alphabetically by street or highway name. A variety of billboards appear throughout these street views. Conditions Governing Access Extended retrieval and delivery time required.

"Approach" views of billboards - Los Angeles Subseries A 1962-1983 Physical Description: 3 Boxes: (Boxes 89-91): Black-and-white negatives

Southern California Outdoor photCL 488 44 Advertising Collection photCL 488 "Approach" views of billboards Series 21960s-1980s "Approach" views of billboards - Los Angeles Subseries A1962-1983

Box 89 "Approach" views of billboards - Los Angeles: Street names A - N Physical Description: 1 Box: Black-and-white negatives Artesia and Hawthorne, 4/3/1973 Alosta and 5th Arrow and Barranca Arroyo and Cordova Arroyo Parkway and Bellevue Artesia Freeway and Cherry Atlantic and Pomona Atlantic and Rosecrans Atlantic and 33rd Atlantic and Telegraph Rd. Atlantic and Union Pacific Azusa and Valley Balboa and Saticoy Balboa and Ventura SE Baldwin and Lower Azusa Road Beach Blvd and Garden Grove Blvd Beach Blvd and La Mirada Beach Blvd and 19th Beverly and Alvarado Beverly and Fairfax Beverly and La Cienega (3 envelopes) Beverly and La Jolla Beverly and Robertson Beverly and Westmoreland Bolsa and Brookhurst Bristol and Alton NE Bristol and Baker (2 envelopes) Brookhurst and Lincoln Century and Bellanca (4) Cahuenga and Yucca Centinela and Washington Century and Aviation Century and Felton (2) Century and Hoover Century and La Cienega (2) Cherry Ave. and San Diego Freeway NW Cherry and Spring Colorado and Brand Colorado W/O College View Colorado and College View Colorado and Quigley (2) Colorado and Verdugo Colorado and Walnut Crenshaw and Adams (2) Crenshaw and Country Club (2) Crenshaw and Homeland Crenshaw and 71st Crenshaw and Vernon Southern California Outdoor Devonshire and Zelzah photCL 488 45 Advertising Collection photCL 488 "E" Street Inland Center (2) 8th and Hoover Euclid and Lincoln N/E 5th and San Pedro Fairfax and Pico Fairview and 5th (2) Federal and College Figueroa and 7th Figueroa and 11th (2) Figueroa and 61st Figueroa and Olympic Figueroa and Pico Figueroa and Temple N/W Firestone and Alameda Firestone and Atlantic Firestone and Compton (2) 1st and Hathaway 1st and Harbor Florence and Vermont (2) Foothill and San Gabriel Freeway Foothill and Junction of 4th and 5th Foothill and Mountain Foothill and Valaho Foothill Freeway and 605 Freeway Foothill Freeway and Irwindale (4) Garden Grove and Gilbert Garden Grove and Mag. Garey and Alvarado Glendale and Acacia Harbor Blvd. and Riv. Freeway Harbor Blvd E/L S/O Warner Harbor and Bernhard Harbor and Bolsa Harbor and Heil (4) Harbor and Sepulveda (3) Harbor Fwy and San Diego Freeway (2) Hacienda and Abbey Hacienda and Valley (2) Highland and Franklin Highland and Hollywood Hill and Bernard (2) Highland and Sunset Hollywood and Bronson Hollywood and Highland Hollywood and Rodney Hollywood and Vermont Huntington and Collis Huntington and Crown Heaven Huntington and Fish Canyon Huntington and Harriman Huntington and Monterey Huntington and Portola SW Huntington and Rosemead Hawthorne and Emerald Hawthorne and 106th Highland and D Katella and Douglas Sunset and Larrabee (2) La Brea and Beverly La Brea and Centinela S/W (2) La Brea and Edgewood La Brea and Olympic La Brea and Overhill Drive La Brea and Stocker La Brea and N. Wilshire La Brea and Wilshire (2) La Brea and Centinela La Cienega and Adams La Cienega and Fairfax (2) La Cienega and Beverly La Cienega and Jefferson La Cienega and Packard La Cienega and Pico La Cienega and Rodeo La Cienega and San Vincente La Cienega and Sawyer (2) La Cienega and Whitworth Lake and S. Orange Grove Lakewood and Garden Dale Lakewood and Hardwick (2) Lakewood and South La Tisera and Centinela Laurel Canyon and Roscoe Laurel Canyon and Victory Lincoln and Brockhurst Lincoln and Dale Lincoln and 83rd Lincoln and Harrison Lincoln and La Tijera (2) Long Beach Boulevard and Anaheim Long Beach Freeway and Atlantic (5) Long Beach Freeway and Carson (2) Long Beach Freeway and Del Amo (5) Long Beach Freeway and Firestone Long Beach Freeway and Gage Long Beach Boulevard and Long Beach Freeway (3) Long Beach Freeway and Rosecrans (2) Long Beach Freeway and Slauson (3) Long Beach Freeway and Southern (3) Long Beach Boulevard and 23d Long Beach Freeway and Washington (2) Manchester and Budlong Magnolia and Ford Magnolia and Claybourne Main and Atlantic Main and Broadway Main and 3rd Manchester and Glasgow (2) Manchester and Lincoln Manchester and Olive NE Manchester and Osage Manchester and Tamarack Market and 12th Melrose and Larchmont Melrose and Vista Mission and Macy (2) Mission and Pontiac Mission and Golden State Freeway (2) Mission and Valley Newport Freeway and Edinger (3) Newport Freeway and Industrial (3) Newport Freeway and S. Macarthur Newport Freeway and 17th Newport Freeway and 16th (2) 9th and Figueroa 9th and Main "Approach" views of billboards Series 21960s-1980s "Approach" views of billboards - Los Angeles Subseries A1962-1983

Southern California Outdoor photCL 488 46 Advertising Collection photCL 488 "Approach" views of billboards Series 21960s-1980s "Approach" views of billboards - Los Angeles Subseries A1962-1983

Box 90 "Approach" views of billboards - Los Angeles: Street names O - W Physical Description: 1 Box: Black-and-white negatives Ocean and Lime Olympic and Arapahoe Olympic and Barendo Olympic and Bronson Olympic and Cloverfield Olympic and Flower Olympic and Genesee (2) Olympic and Grammercy Olympic and Grandview Olympic and Hoover Olympic and Magnolia Olympic and New Hampshire Olympic and Norton Olympic and Olive Olympic and San Vincente Olympic and 21st Olympic and Vermont Olympic and Westwood Olympic and Wilton Pacific Coast Highway and Atlantic Pacific Coast Highway and 8th Pacific Coast Highway and Florence Pacific Coast Highway and Senator Pacific Coast Highway and 22nd Pasadena Freeway and Glenarm Peck and Ramona Pico and Alvarado Pico and Beverly Drive Pico and Beverly Place Pico and Bundy Pico and Clark Pico and Flower Pico and Hauser Pico and Mullen Pico and Orange Drive Pico and Roxbury Pico and Small Pomona Freeway and Azusa Pomona Freeway and Hatcher (6) Pomona Freeway and San Gabriel Freeway (6) Pomona Freeway and Water (6) Reseda and Kittridge Reseda and Ventura Riverside and Iowa (2) Robertson and Pico Roscoe and Noble Rosecrans and Crenshaw Rosemead and Bruin Southern California Outdoor Rosemead and Colorado (2)photCL 488 47 Advertising Collection photCL 488 Rosemead and Foothill Rosemead and Garvey (2) Rosemead and Longden Rosemead and Rush (2) S – Santa Ana Freeway Santa Ana Freeway and Artesia (2) Santa Ana Freeway and Church (2) Santa Ana Freeway and Fetterly (2) Santa Ana Freeway and Garfield (2) Santa Ana Freeway and Greenwood (2) Santa Ana Freeway and Indiana (2) S – San Bernardino Freeway San Bernardino Freeway and Gilman (2) San Bernardino Freeway and Herbert (2) San Bernardino Freeway and Indiana (3) San Bernardino Freeway and Marengo San Bernardino Freeway – Spec. S – San Diego Freeway San Diego Freeway and Carson (2) San Diego Freeway and Alameda San Diego Freeway and Atlantic San Diego Freeway and Century (2) San Diego Freeway and Compton (4) San Diego Freeway and Lucerne (2) San Diego Freeway and Main (4) San Diego Freeway and Vermont San Diego Freeway and Wilmington (3) S – San Fernando Road San Fernando Road and Central San Fernando Road and Pacific S – San Gabriel Freeway San Gabriel Freeway and Live Oak (2) San Gabriel Freeway and Lower Azusa (5) San Gabriel Freeway and Peck (4) San Gabriel Freeway and Pomona Freeway San Gabriel Freeway and Rose Hills San Gabriel Freeway (2) San Gabriel Freeway and Workmill Road Santa Barbara and Broadway Santa Monica Blvd and Avenue of the Stars Santa Monica Blvd and Bentley (4) Santa Monica Blvd and Highland Santa Monica Blvd and La Cienega (2) Santa Monica Blvd and Manning (2) Santa Monica Blvd and Rochester (2) Santa Monica Blvd and Roycroft Santa Monica Blvd and Sepulveda Santa Monica Blvd and Westbourne Sepulveda and Century (3) Sepulveda and Devonshire Sepulveda and Interceptor (3) Sepulveda and Parthenia Sepulveda and Santa Monica Sherman Way Sherman Way and De Soto Sherman Way and Deering Sherman Way and Laurel Canyon Sherman Way and Radford Sherman Way and Reseda Sierra Madre and Foothill Sixth and Alexandria Sixth and Alvarado Sixth and Fairfax Sixth and Normandie (2) Sixth and St. Andrews Slauson and Downey Road Slauson and Fairfax (2) Slauson and La Brea Slauson and Morgan Soto and Eighth Spring and Bellflower Spring and Third (2) Sunset and Alta Loma (2) Sunset and Argyle Sunset and Bronson (2) Sunset and Glendale Sunset and Harper Sunset and Hayworth Sunset and Highland Sunset and Horn Sunset and Holloway for Presentation Books, 1971 (2) Sunset and Ivar (2) Sunset and King's Road Sunset and La Brea Sunset and Laurel Sunset and Queens Sunset and Quintero Sunset and Selma Sunset and Sherbourne (3) Sunset and Sweetzer (2) Third and Gardner (4) Topanga Canyon and Nordhoff Topanga Canyon and Marilla Valley and Hacienda (2) Valley and Temple City Boulevard Van Nuys and Addison Van Nuys and Burbank (2) Van Nuys and Chandler Van Nuys and Delano Van Nuys and Keswick Van Nuys and Novice Van Nuys and Wyandotte Ventura and Laurel Terrace Ventura and Fairway Ventura and Balboa Ventura and Gaviota Ventura and Radford Ventura and Van Nuys Ventura and Wilbur (3) Ventura and Winnetka Ventura and Woodley Ventura and Zelzah Vermont and Exposition Vermont and Florence Vermont and S. Hollywood Vermont and Sunset Vermont and Third (2) Victory and Babcock Victory and Cedros (2) Victory and Clybourne Victory and Goodland Victory and Lankershim Victory and Matilija Victory and Topanga Canyon Victory and Van Nuys Vine and DeLongpre Vine and Willoughby Washington and Hoover Western and 259th Western and La Mirada (2) Western and Lexington Western and Sixth Westminster and Harbor Westwood and Wilkins Whittier and Bogardus Whittier and Colima Whittier and First Whittier and Magnolia Whittier and Mills Whittier and Koopmans Whittier and Santa Gertrudes Willow and Fashion Willow and Long Beach Freeway Wilshire and Bixel, 1960, 1974 Wilshire and Bonnie Brae, 1969, 1975 Wilshire and Bundy Wilshire and Commonwealth Wilshire and Highland, 1961, 1974, 1976 Wilshire and Fairfax, 1967, 1970 Wilshire and Francisco Wilshire and Kinsley, 1965, 1970 Wilshire and La Brea, 1964, 1969 Wilshire and McCarthy Vista, 1964, 1965 Wilshire and Norton Wilshire and Shatto Wilshire and Sweetzer Wilshire and Union Place (2), 1964 Wilshire and Westwood, 1970, 1972 Wilshire and Wilton, 1969, 1972, 1975 Wilshire and Witmer 3960 Wilshire Blvd. "Approach" views of billboards Series 21960s-1980s "Approach" views of billboards - Los Angeles Subseries A1962-1983

Box 91 "Approach" views of billboards - Los Angeles: Misc. Physical Description: 1 Box: Black-and-white negatives

"Approach" views of billboards - San Diego Subseries B 1960s-1980s Physical Description: 2 Boxes: (Boxes 92-93): Black-and-white negatives

Box 92, Box 93 "Approach" views of billboards - San Diego: Misc. Physical Description: 2 Boxes: Black-and-white negatives

Pacific Outdoor Advertising Co. and Gannett Outdoor Co. operations, facilities, and employees Series 3 1930-1993 Physical Description: 4 Boxes: (Boxes 94-97): Black-and-white negatives and prints; color negatives and prints Scope and Contents These photographs were created by Pacific Outdoor Advertising Co. and Gannett Outdoor Co. to document billboard production and placement, including scenes of facilities, operations, employee portraits and activities, artwork, and sales events. Photographs in "Plant Management" show various corporate buildings, the creation of billboards on the studio floor, artists, painters, equipment, as well as installation of billboards noting street locations, ca. 1953-1960 (Box 94). Included in employee photographs are images of Pacific Outdoor Advertising presidents Hal Brown and his son, Hal Brown, Jr., along with their family members, and long-time employee Woody Ginn (Box 95). A section both companies labeled "P.R." contains images of non-commercial billboards such as civic, governmental, public service and non-profit agency advertisements (Boxes 96-97). See also Box 1: Color slides of POA operations and facilities. Conditions Governing Access Items are mixed formats with many negatives. Extended retrieval and delivery time required.

Box 94 Facilities; Billboard creation and installation; Sales events • Plant Management, 1930-1992 (bulk 1950-1987) Includes corporate buildings, the creation of billboards on the studio floor, artists, painters, equipment, as well as installation of billboards noting street locations, approximately 1953-1960. • Artwork (Miscellaneous) • "Paste-Ups" • Sales Events: "Grocer's Hi Jinks," 1953, 1955, 1958, 1959, 1960

Box 95 Employee activities and portraits • Employees: Mr. and Mrs. Hal Brown Sr.; Hal Brown, Jr.; Woody Ginn • Employee Activities, 1953-1978; 1980; 1984-1985; 1988-1993; n.d. • Employee Portraits, 1953-1980

Box 96 Employee portraits; Non-commercial billboards (1961-1981) • Employee Portraits (cont.), 1981-1984 • P.R./Non-commercial billboards, 1961-1981

Southern California Outdoor photCL 488 48 Advertising Collection photCL 488 Pacific Outdoor Advertising Co. and Gannett Outdoor Co. operations, facilities, and empl... Non-commercial billboards (1981-1993)

Box 97 Non-commercial billboards (1981-1993) P.R./Non-commercial billboards (cont.), 1981-1993

Southern California Outdoor photCL 488 49 Advertising Collection photCL 488