www.leisuremanagement.co.uk ARTS & CULTURE SPECIAL SHOW ISSUE

ISSUE 4 2009 VOLUME 29 NUMBER 4 £7.00

A NEW 3D DIMENSION FOR CINEMA Maurice Kelly On re-engineering Rileys BANKSY THE SCARLET VS Three sisters open their BRISTOL eco hotel in Cornwall MUSEUM

Getting Wigan Active COVER IMAGE ©DISNEY/PIXAR

THE BURNING QUESTION Do we need a tourism bank?

leisure-kit.net OFFICIAL MAGAZINE Read Leisure Management online leisuremanagement.co.uk/digital LEISURE s TOURISM s HEALTH & FITNESS s SPA s SPORT s ATTRACTIONS s HOSPITALITY Changing the rules...

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“Made for iPod” means that an electronic accessory has been designed to connect specifically to iPod and has been certified by the developer to meet Apple 0800 389 6078 performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. iPod is a trademark of Apple Inc., registered in the UK and other countries. www.matrixfitness.co.uk EDITOR’S LETTER e-mail: contact’s full name @leisuremedia.com BRIEFING THE PLANNERS Subscriptions Julie Albone +44 (0)1462 471915 [email protected] e often lament that those in power don’t understand, recognise or sometimes Circulation Manager even acknowledge the leisure industry, but we’ve rarely been as badly under- Michael Emmerson stood as Cornhill Squash Club in Northamptonshire, which is being forced to +44 (0)1462 471932 W close down after the local council gave planning permission for a house to be Editor Liz Terry +44 (0)1462 431385 built with a bedroom which shared the front wall of the squash court. Acting Managing Editor After a year of living with the noise, the owners of the new property have applied for and been Andrea Jezovit granted a noise abatement order and as a result, the club will no longer be able to operate. +44 (0)1462 471918 Cornhill was founded in 1924 and has members who’ve played for 35 years – some having Contributors Kate Cracknell passed the game down through generations. Fifty members use the club on a regular basis. +44 (0)1462 471906 The situation seems farcical – how on earth could anyone think a squash club could sit hap- Kathleen Whyman pily alongside a residential development? Apparently, a soundproofi ng membrane should have +44 (0)1462 471918 Managing Editor/News been built into the party wall, but it was left off the fi nal plans, which were passed, so construc- Tom Walker tion went ahead without it. Hopefully, either soundproofi ng can be retrofi tted into the building, or +44 (0)1462 471934 the squash club can be found a suitable new home in which to continue its great work. Assistant Editors/News Pete Hayman Nightclubs are great if they’re sensibly located, but putting +44 (0)1462 471938 Sarah Todd people who are trying to sleep, side by side with people who +44 (0)1462 471927 Martin Nash want to party is as ridiculous as building a bedroom onto +44 (0)1462 471911 the back wall of a squash court and thinking all will be well. leisure-kit.net Sarah Todd Planners need to open their eyes to the needs of our industry +44 (0)1462 471927 Publisher John Challinor Noise is a big issue with leisure planning – I stayed in a hotel in Ireland one Easter and slept +44 (0)1582 607970 well on the fi rst night (the only dry night of the year in Ireland, as I later found out) only to be kept Display Advertising awake the following night by pumping dance music and singing outside my bedroom window. Stephanie Rogers +44 (0)1462 471903 The reason? Planners had given consent for a late night bar and nightclub to be interleaved Julie Badrick with the hotel, so that the dancefl oor was about fi ve metres from my bedroom window. To com- +44 (0)1462 4719019 plicate matters further, the nightclub was a separate business, owned and run by an entirely Nuzhat Hayat different company, meaning the hotel operator had no control over the club and a 12.00 mid- +44 (0)1462 431385 Nadeem Shaikh night closing time drifted into the early hours as the revelling continued. +44 (0)1462 471902 The tensions this caused with guests made the hotel staff’s job extremely diffi cult. A queue of Jan Williams grumpy guests queued up the following morning to request room changes and refunds. +44 (0)1462 471909 Clubs are great if they’re sensibly located, but putting people side by side who are trying to Advertising artwork Ed Gallagher sleep and party is as ridiculous as building a bedroom onto the back wall of a squash court. +44 (0)1905 20198 Many towns have facilities which have been juxtaposed with inappropriate Design operations, or placed in the wrong location, and in most cases the cause Andy Bundy +44 (0)1462 471924 is a lack of experience on behalf of the operator or a lack of under- Internet standing and sometimes even just a lack of interest from planners. Katie Eldridge Not only do these operations fail or have to be extensively recon- +44 (0)1462 431385 fi gured, they also harm the industry’s reputation, because of the Dean Fox +44 (0)1462 471900 poor quality of experience being offered. It’s important we continue Emma Harris to work together as an industry to brief planners on the needs of +44 (0)1462 431385 our sector and that we share best practice to ensure lessons are Tim Nash +44 (0)1462 471917 learned from experience – whether bitter or not – to help those con- Michael Paramore sidering taking the same path in the future. +44 (0)1462 471926 Financial Control Sue Davis Liz Terry, editor [email protected] +44 (0)1395 519398 Read Leisure Management online leisuremanagement.co.uk/digital Financial Admin Denise Gildea the leisure media company publishes +44 (0)1462 471930 Credit Control spa business SPORTS Attractions uniting the world of spas Rebekah Scott MANAGEMENT management

GROWING THE CRYSTAL PALACE GRASSROOTS Reopens its doors to +44 (0)1462 431385 international events England Athletics looks towards 2012 and beyond

CCPR’S TIM LAMB ON CHAMPIONING SPORT AND RECREATION

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ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 3 ISSUE 4 in this issue…

p32 Riley’s Maurice Kelly speaks out

p50 How health clubs are faring PHOTO: WWW.BRITAINONVIEW.COM

p38 Luke Jerram on creating public art p42 How Banksy took over Bristol Museum

LEISURE MANAGEMENT NEWS 28 family matters 42 the writing’s on the wall the scarlet Banksy versus Bristol Museum, the 8 world leisure news Kath Hudson speaks to the sisters behind anonymous grafi tti artist’s biggest ever 10 property Cornwall’s Bedruthan hotel about the exhibition, was set up in secret. Museum 11 commercial latest addition to the family business director Kate Brindley tells us how 14 health & fi tness 15 spa 32 interview 44 british cinema boom 16 hospitality maurice kelly British cinema chains are having a 17 parks The Rileys CEO talks about his record-breaking year depsite the 18 sports turnaround career and his plans for recession. Matthew Goodman reports 21 public sector transforming the cue sports chain 46 good advice 22 design news 36 burning question Leisure industry consultancies speak does the UK need a tourism about recent projects they’ve led 24 design profi le development bank? julian taylor With many UK SMEs struggling to secure 50 how healthy are The interior designer talks to Rhianon loans to invest in their businesses, some health clubs? Howells about his company’s work on tourism industry players think so Kristen A. Walsh discusses the fi ndings the Cinema de Lux concept of IHRSA’s 2009 Global Report 38 piano man 26 architect’s focus Luke Jerram, the artist behind London’s 52 cooking up success gmp street pianos, talks to Andrea Jezovit Four leisure industry caterers and their We ask the fi rm about their latest designs about the challenges of creating public art clients talk about their work together

4 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 p28 The sisters behind The Scarlet hotel

p66 Lighting schemes leading the way p46 Consultants share their successes

58 senior’s solutions 68 liw preview READER SERVICES valued for value A sneak preview of this year’s Leisure Providing value and winning the trust of Industry Week show at the NEC, digital magazine guests needn’t mean sacrifi cing revenue, Birmingham 22-24 September See Leisure Management online says Grahame Senior 72 liw exhibitor news leisuremanagement.co.uk/digital 60 where next? news & jobs Details of all the companies exhibiting at For jobs and news visit the Despite summer recess, it’s still worth this year’s Leisure Industry Week Leisure Management website at keeping an eye on Parliament, according www.leisuremanagement.co.uk to Brigid Simmonds 109 leisure-kit A look at some of the innovative new attention buyers! Use our search engine to fi nd 62 big opportunity products for the industry suppliers and get innovation CLOA’s John Bell on the new possibilities updates www.leisure-kit.net offered by strategic commisioning 112 leisure directory subscribe: 65 plasa preview 114 odd job sign up for Leisure Management at A look at the Professional Lighting and party starter leisuremanagement.co.uk/subs or call: +44 (0)1462 471915 Sound Association’s UK showcase As a carnival costume designer working out of the UK Centre for Carnival Arts buyers’ guide: 66 bright ideas in Luton, Steven Hoyte helps bring For suppliers of products and LED is behind some of the most carnivals alive, as Andrea Jezovit hears services in the leisure markets, innovative lighting schemes across turn to p112 leisure. Dominic Harris looks at a few 115 diary dates

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 5 

                       ! """ 
 # NEWS World Leisure

October debut for Wolgan Valley

Work on the AU$120m (US$100.8m, £61.3m, 70.4m euro) Wolgan Valley Resort & Spa in Australia’s New South Wales region, is nearing completion ahead of its launch in October 2009. Wolgan Valley is the second conserva- tion-focused property within the Emirates Hotels and Resorts group, Emirates Airlines’s hospitality division. It has a sim- ilar ecological blueprint to Emirates’ exist- ing Al Maha Desert Resort, located an hour away from Dubai City, UAE, which fi rst opened in 1999. The spa at Wolgan Valley will fea- ture Emirates’ signature Timeless Spa The AU$100.8m resort will include a large luxury spa products, which have been developed in conjunction with German product manu- Other facilities include a large swim- technology to reduce electricity con- facturer Babor. The spa will offer six dou- ming pool. The resort incorporates a sumption. Natural and recycled materials, ble treatment rooms, each including a number of ecologically sustainable design such as sandstone and timber, were also Japanese-style soaking tub. principles, including a heat exchange sourced to reduce the carbon footprint.

Disney in US$4bn Cliffside hotel and spa takeover of Marvel opens on Phuket A destination spa has launched at the The Walt Disney Company is to buy Kamala resort in Phuket, Thailand. Marvel Entertainment in a deal that values Managed and owned by the Paresa the company at approximately US$4bn Corporation, the 2,400sq ft (222.9sq (£2.5bn, 2.8bn euro). m) facility has fi ve treatment suites, Under the terms of the agreement – each equipped for two people, and and based on the closing price of Disney each boasting its own private balcony, on 28 August– Marvel shareholders will a daybed and a bathroom. receive a total of US$30 per share in cash Signature therapies offered include plus about 0.745 Disney shares for each Iron man is to join Mickey and Donald a Thai Boran Massage, a circula- Marvel share they own, making the trans- tion-stimulating ritual where thera- action value US$50 per Marvel share. brands provides signifi cant opportunities pists focus on certain pressure points. Robert A. Iger, President and Chief for long-term growth and value creation.” There will also be a Paresa Senses Executive Offi cer of The Walt Disney The deal will see Disney assuming own- Massage, which combines Eastern Company said: “We believe that add- ership of Marvel, plus intellectual property and Western techniques. All treat- ing Marvel to Disney’s unique portfolio of rights to more than 5,000 characters. ments will use the Panpuri brand.

Queen Mary under new management Buffalo-based Delaware North Companies Cunard in September 1967 and has been is to take over hotel operations aboard the drydocked in Long Beach, California since historic Queen Mary liner. December of the same year. It welcomed The company will be replacing its fi rst visitors in 1971. Hostmark Hospitality Group which was Delaware North is one of the largest hired by developer Save the Queen, buy- privately owned companies in the US, ers of the iconic ship and its surround- generating US$2bn in annual revenue and ing assets from the city of Long Beach for employs approximately 50,000 people. IMAGE: PDPHOTO.ORG US$43m in 2007. The group has operations in hospital- ‘Queen Mary’ - built in Clydebank, ity, tourism and travel and the fi rm cur- Scotland, weighing 81,237 gross tons and rently manages the Kennedy Space launched in September 1934 - retired Center Visitor Complex and the Yosemite from passenger service with shipping line National Park, a US$100m operation. The Queen Mary is based in Long BEach

8 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 SA Fitness opens fi rst club

SA Fitness, a new health club operation set up in South Africa by owner Nash Cohen, opened its fi rst club last month. The R3m (£224,300), 1,000sq m, 5,000-member capacity club is located in Ballito on the north coast of Durban, a rapidly-growing upmarket area of the city, targeting the mid/upper-mid market with a mass-appeal, non-intimidating brand. The main gym - equipped by sup- pliers including Star Trac, Technogym, Concept2, Expresso and Octane Fitness - offers a view of the sea. In addition to CV and strength kit, it also features a boxing ring for personal The club is designed to accommodate members of all abilities training, two group exercise studios, two outdoor chilling out/relaxation zones, a beach, and Extreme Kettlebells from “We must recognise this and create an crèche and a juice bar. Optimal Life Education. environment that’s welcoming.” Classes include South African Pole Cohen said: “For some people, entering Three more clubs are in the pipeline – in Dancing, a boot camp on the nearby a club can be incredibly intimidating.” Durban, Cape Town and in Hermanus.

Elixia clubs for Argentine government Holmes Place strikes football deal A funding crisis that has delayed Holmes Place, the leading European oper- the start of the football season in ator of premium health clubs with 72 Argentina appears to have been clubs across 10 countries, has acquired resolved after the government the Elixia chain of clubs. stepped in to acquire broadcasting Elixia’s two high-end clubs in Vienna rights from the Argentine Football have been rebranded Holmes Place and Association (AFA). incorporated into the Holmes Place busi- The 10-year agreement will see live ness. This brings its portfolio to six clubs football made available on terres- in Austria and makes it the country’s lead- Holmes Place has clubs across Europe trial channels for free, and the deal is ing health and wellness brand. reported to be more than double the Holmes Place is also consolidating its life, live it well’ philosophy and the ‘vital- amount paid by private sector compa- group in Europe, with Doron Dickman tak- ity’ concept of Elixia attract a similar type nies as part of a previous agreement. ing on the CEO role across the continent. of member, one who is primarily looking AFA president Julio Grondona Regarding the Elixia acquisition, for a club with top-end facilities that pro- said: “The government’s support has Dickman says: “The Holmes Place ‘one mote lifestyle enhancement. “ resulted in us moving to a new order.”

SEGA Republic opens in Dubai SEGA Republic, a gaming-themed indoor The Speed Zone features a 9-metre theme park, has opened at The Dubai drop ride called Sonic Hopper, while the Mall in the UAE. Adventure Zone centres on a spinning The 76,000sq ft (7,060sq m) attrac- coaster called Spin Gear and the Sports tion, developed by UAE-based Emaar Zone offers thrill seekers a snowboarding Retail in association with Japan-based ride called Halfpipe Canyon. SEGA Corporation, comprises fi ve Arif Amiri, CEO of Emaar Retail, said: themed zones: Speed, Adventure, Sports, “SEGA Republic is the fi rst of its kind Cyberpop and Redemption. in the Middle East and it delivers an Nine attractions, including Spin Gear, unmatched, distinctive leisure experience Sonic Hopper, Halfpipe Canyon, Storm-G for all visitors. The theme park comple- and Initial D4, offer visitors more than 150 ments the myriad of other leisure attrac- amusement games. tions within the mall.” All the park’s rides are SEGA-themed

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 9 NEWS Property

Council raises questions over Belfast scheme

Belfast City Council (BCC) has raised con- cerns over a lack of progress on the pro- posed £360m Royal Exchange scheme. In November last year, developer Leaside Investments was given nine months by the council and the Northern Irish Department for Social Development (DSD) to draw up a planning applica- tion for the mixed-use project in the city’s north east quarter. However, plans are yet to be sub- mitted and BCC offi cials are now seek- ing answers from DSD and Leaside Investments, a joint venture comprising William Ewert Properties and Snoddon Planning applications are yet to be submitted for the £360m scheme Construction. ING Real Estate is also involved with the scheme. radically. However, I remain committed to The project, originally due for comple- William Humphrey, chair of BCC’s seeing the area preserved and developed tion in 2013, is to include the creation of a development committee, said: “I fully in a way that is economically viable and new theatre and a community art gallery appreciate that the market has changed don`t want to see things drift.” in the former Northern Bank building.

Council approves Clyde Gateway scheme

A new multi-million pound leisure and retail development, which will form part of the heart of the Clyde Gateway regen- eration initiative near Glasgow, has been approved by South Lanarkshire Council. Ashfi eld Land’s plans for the 268,000sq ft (24,898sq m) Two74 Cambuslang Road The plans have been drawn up by KSS mixed-use scheme include a nine-storey, 170-room hotel, a nine-screen cinema, Plans include a 170-bedroom hotel Tottenham nets restaurants and 50,000sq ft (4,645sq m) £15m for new ground of sports retail space. 2014 Glasgow Commonwealth Games The proposed £50m development will Athletes’ Village and Sir Chris Hoy Tottenham Hotspur Football Club’s be built on a 7-hectare (17.3-acre) site at Velodrome and situated close to junction plans to develop a new 58,000- the heart of the Clyde Gateway site, two of the M74 motorway, which is cur- seat stadium in north London have adjacent to the route to the planned rently being extended. received a boost after the Premiership club successfully raised £15m through a share placing. Worcester City FC housing plans deferred In a statement to the London Stock Exchange on 21 August, the English Worcester City Football Club (WCFC) able with Careys, which played a signifi - Premier League Club revealed that the remains committed to plans for a new sta- cant part in the construction of Wembley cash will be used to fund the submis- dium despite deferring a planning appli- Stadium. The club expects them to work sion of a full planning application for cation to build houses on the site of its through the detailed requirements in a the new venue later this year. current St George’s Lane home. sensitive fashion and develop the optimal Plans for the new stadium, which It is anticipated that the funds raised solution for both themselves, WCFC and have been drawn up by KSS Group, through the sale of St George’s Lane to the people of Worcester.” include a new public square designed developer Careys New Homes will be Plans for the new stadium, which were by Martha Schwartz Partners featur- used to fi nance the construction of the unveiled in October and were designed ing a dedicated space for community club’s new 6,000-capacity stadium at by The Miller Partnership, form part of a events, including a temporary ice rink, Nunnery Way on the outskirts of the city. £30m mixed-use redevelopment designed street markets and arts performance, In a statement, WCFC’s Jim Panter by developer St Modwen and will have the while a smaller, quieter space will said: “The club continues to be comfort- potential to increase capacity to 10,000. offer an area for people to relax.

10 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 NEWS Commercial Quality design for the Ffos Las Racecourse set to open health & fi tness The new £21m Ffos Las Racecourse near Llanelli, Carmarthenshire, which is the industry fi rst turf horse racecourse to be built in Britain since the 1920s, is to be offi cially opened on 28 August. Located on the site of a former 650- acre (263-hectare) open cast mine near the village of Trimsaran, the 1.5-mile (2.4km) left-handed circuit was built by Aberdare-based civil engineers, the Walters Group and is managed by race- course group, Northern Racing. Ffos Las will host 16 race meetings each year. Facilities at Ffos Las Racecourse, which hosted its fi rst meeting on 18 June, It is also hoped that the course will includes a grandstand with 150-seat res- attract a number of Irish horse trainers taurant and eight hospitality boxes, a due to west Wales’ ferry links with Ireland. weighing room and a permanent media Ffos Las’ general manager, Jon Williams, room. It is expected that the venue will said: “Everyone at the racecourse has been cater for up to 16 horse racing meetings thrilled by the public’s reaction to the fi rst each year both on the fl at and over jumps. two racing days at Ffos Las.”

Council sets out Hull casino criteria

Casino operators looking to secure a licence to run a large facility in Hull will have to provide bars, restaurants and con- ferencing facilities as part of new criteria outlined by the local authority. Hull City Council (HCC) drew up the guidelines, which also call for prospec- tive bidders to create 125 retail, hotel and Hull was awarded a licence in 2006 catering jobs, following the government’s decision to award the city one of eight large casino licence is currently subject to licences for a large casino in March 2006. a wider review of licensing policy. The proposed casino will have to com- John Robinson, HCC portfolio holder plement existing regeneration plans for for culture, said: “A casino would create a the city centre and be built within a set large number of job opportunities for peo- period, while the awarding of any future ple in the city.”

More than 300 jobs could go at Gala Coral The Gala Coral Group is to cut up to 300 Gala Coral Group has debts of around jobs from its bingo club operation, as well £2.5bn and is likely to be heavily hit by the as 45 from its online bingo arm. government’s Budget announcement to The group, owned by private equity increase gaming taxes from 15 to 22 per companies Candover, Cinven and Permira, cent, which will cost the bingo sector an will cut 200 offi ce jobs and may close estimated £20m more in tax annually. fi ve of its 153 clubs, which will lead to a Meanwhile, company chair Neil further 100 cuts. Goulden stepped down as chair of The fi ve clubs that may close are in Hull Business in Sport and Leisure (BISL) in St Stephens; Port Glasgow; Leven, Fife; order to focus his attention on the ailing Pitsea, Essex and Aldridge in Birmingham. company. Goulden has already met with The company already closed its Crystal Treasury minister Sarah McCarthy-Fry in Palace site in July. an attempt to reverse the tax hike.

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Burnham unveils physical activity proposals

Health secretary Andy Burnham has announced details of new sports and physical activity schemes that will form part of the government’s vision to improve fi tness levels throughout the UK. In a speech to industry representatives at Leisure Connection’s Willesden Sports Centre in London on 13 August, Burnham identifi ed four key aims as part of the gov- ernment’s ambitions to establish Britain as one of the healthiest and most active nations in Europe. With more than 2.5 million people cur- rently on incapacity benefi ts costing the economy £13bn and the industry £11bn Burnham at the Willesden Sports centre each year, one of the main targets for the government is to use the National Health According to the Department of Health disorders, which could be addressed by Service (NHS) to take a more proactive more than a third of people currently on tailored physical activity initiatives, while a role in the promotion of healthy lifestyles incapacity benefi ts suffer from either men- 20 per cent increase in cycling could also as a main concern. tal health issues or muscular or skeletal save the NHS more than £50m a year.

Dorothy Hyman Yoga and teen fi tness centre opens gym ‘trends for the future’ Dance classes, teen fi tness and exer- Barnsley Premier Leisure (BPL) has reo- cise involving a mind-body aspect are pened the Dorothy Hyman Sports Centre among the strands of gym activities in Cudworth, South Yorkshire, following a that are expected to increase in popu- £400,000 refurbishment. larity over the next decade. Work at the centre included the crea- The annual Programs & Equipment tion of a new 50-station health and fi tness Trends Report by US-based IDEA club, spread across two levels, and the Health & Fitness Association (IDEA) refurbishment of the 400m running track. shows that 81 per cent of clubs taking BPL invested £100,000 in the rede- The new fi tness suite at the centre part in the survey expected to mind & velopment, with Coalfi elds Regeneration body classes, such as yoga, to become Trust providing the remaining £300,000. healthier lifestyles. As obesity levels in more in demand in the future, while Steve Roberts, head of business devel- Barnsley are higher than the national aver- only 16 per cent currently offer them. opment at BPL, said: “The launch of the age, it is really important that people have Other activities deemed to have the new facilities is part of helping people in access to good quality facilities that are most growth potential include teen fi t- the local community to get fi t and enjoy conveniently located.” ness and dance classes.

£46.5m Life Centre scheme approved Plans for the construction of a new pool with moveable fl oors and submers- £46.5m regional sports and leisure ible boom, a diving pool, a dryside train- centre in Plymouth, Devon, have been ing facility for elite divers, multi-purpose given the green light by planners at areas for dance and martial arts and a Plymouth City Council (PCC). youth gym, as well as a sauna, a steam- The new Life Centre will include a fam- room and changing facilities. ily leisure pool with fl umes, beach entry Funding for the project has been and a bubble pool, a climbing zone with secured from a number of sources, a 15m (49.2ft) wall and aerial assault including £2.5m from the University of course, an eight-lane bowls centre and a Plymouth, while PCC will fi nance the 12-court multi-use sports hall. majority of the centre’s costs through Facilities will also include a 150-station capital receipts gained from the sale of fi tness suite, a 10-lane, 50m swimming the council’s assets. The centre will include a 150-station gym

14 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 NEWS

Scientific Solutions For Fitness™ Spa & Wellness

Butlins opens spa hotel in Bognor

Butlins has opened a new hotel and spa at its resort in Bognor Regis, West Sussex. The £20m Ocean Hotel covers seven storeys, linked by ‘Disco’ lifts to colour coded bedroom corridors to help chil- dren fi nd their way around, and offers 200 rooms in a variety of confi gurations. The hotel’s 670sq m Ocean Spa, designed by Klafs, offers public areas in shades of purple, pink, orange, yel- low and lime green in addition to a sauna, steam room, snow cave, heated loungers, foot spas, disco showers and an outdoor hot tub. There are ten private treatment rooms, all featuring laserpods. The £20m hotel has 200 bedrooms In addition to facials, massages and body scrubs, the spa offers a range of spe- in a specially created treatment room cialist treatments exclusive to Butlins . with SAD lighting, 25 degree heating and These include the Beauty and the Beach seagull calls designed to help relax the exfoliating treatment for women, offered mind as well as the body. Visit us at LIW 22-24th Sept at the Inclusive Fitness (IFI) Zone Luxury spa to open at Rockliffe Hall Include all,

A large spa is to open at Rockliffe Hall, achieve more near Durham in north Yorkshire, UK, as part of a £55m resort development. SCIFIT is an Inclusive Fitness The spa will feature 13 treatment Research Associate and with a rooms, including a double suite, as well as number of its cardio machines relaxation areas. Product houses Comfort Zone and ILA IFI accredited at Stage 2 have been chosen for amenities, treat- making them one of the ments and retail. Other suppliers include leading suppliers of inclusive treatment beds by Living Earth Crafts. The spa will have 13 treatment rooms fitness equipment. There will also be a large heat experi- ence area, with a caldarium, a tepidarium, ment from the Technogym Kinesis range, The SCIFIT range offers a a salt inhalation suite, a studio for Pilates/ while facilities also include a spa bistro, complete cardio and strength yoga and an igloo with an ice fountain. serving up healthy food for members. solution when inclusive The spa’s fi tness suite will include equip- Details: rockliffehall.com fitness exercise for all is paramount. Key models can also sit alongside your existing Bath Priory Garden Spa prepares to reopen traditional cardio and strength The Bath Priory’s Garden Spa will be re- dens, which can be viewed through the machines to meet your IFI opening in September 2009 following a large windows by guests. The spa will commitments and open your complete refurbishment. offer a full range of beauty and massage facility to new markets. The spa will offer two reception areas, treatments, using Decléor, Li’Tya and a total of four treatment rooms, an indoor Jessica Nails products. swimming pool, a sauna, an elliptical The four-star Bath Priory is pri- steam pod and changing facilities. vately owned by Andrew and Christina There will also be a brand new gym, Brownswor. The hotel houses Bath’s only SCIFIT Ltd UK consisting of two rooms offering resist- Michelin-starred restaurant, The Priory, Tel 01344 300022 ance and cardio equipment, as well as which is operated under the direction of Email Technogym’s Kinesis cable system. two Michelin starred executive head chef info@scifit.uk.com The Garden Spa has been transformed Michael Caines MBE. Details: to showcase the hotel’s landscaped gar- bathpriory.co.uk

ISSUE 4 2009 © cybertrek 2009 www.SCIFIT.com NEWS Hospitality

London restaurants resisting downturn

Restaurants in London closed at the low- est rate for nearly a decade in the previ- ous year to mid-2009, according to the latest publication of the Harden’s London Restaurants guide. A total of 64 restaurants and eater- ies across the capital closed during the 12-month period, seven fewer than the previous year and the lowest number of closures since 2000. Peter Harden, co-publisher of the guide, said: “There would seem to be no sin- gle explanation of why, during a period of such economic upheaval, the low rate of Eating out is still on the menu for people in the capital restaurant closures has so confounded the pessimists. One of the more impor- payments. Another is that active promo- According to the guide, a total of 121 tant reasons may be that most restaurant- tion by restaurants is no longer seen restaurants have opened in the capi- going Londoners are still in employment, as embarrassing, and they have more tal over the past year, while the average and many of them have had their dispos- sophisticated promotional instruments spend per person for a meal out in London able income boosted by lower mortgage at their disposal.” is now £40.73.

Aqua to launch new Irish hotels facing London restaurant ‘crisis situation’ A “fi nancing crisis” facing the Irish Aqua, the Hong Kong-based restaurant hospitality sector will threaten the operator, has unveiled plans to launch its long-term future of the country’s tour- fi rst property outside China with a new ism industry if the government fails restaurant at the former Dickens and to act, according to the Irish Hotels Jones building in central London. Federation (IHF). The new aqua london venue in Argyll IHF president Matthew Ryan has Street will boast two distinct dining called for the Irish government to take spaces - aqua nueva, serving northern urgent action to address a number of Spanish cuisine, and aqua kyoto, offering A rendering of the rooftop restaurant issues that could have severe implica- a range of Japanese cuisine, while the tions for hotels and guest houses. aqua spirit bar area will provide pre and Aqua MD David Yeo said: “Like our ven- Surplus capacity, diffi culties obtain- post-dining drinks. ues in China, we hope that London will ing bank fi nance to survive the effects Aqua currently operates 10 restaurants prove a hit with locals and visitors alike. It of the recession and excessive local in China and Hong Kong, including the will combine great food with approacha- authority charges are among the list Michelin-starred Hutong property. ble service and an exquisite ambience.” of issues the IHF wants action on.

Welsh hospitality fears tax proposals The government’s proposal to end tax to defer capital gains tax payments, off- breaks for holiday property owners from setting losses made on their investments April 2010 has prompted ministers in against their income and from receiving Cardiff to petition the Treasury to repeal capital allowances. the decision. The Welsh Conservatives estimate that The Welsh Assembly Government is such measures could cost a person run- concerned that the budgetary decision ning a furnished holiday lettings business could force people into bankruptcy, have around £4,000 per year more in tax. a damaging impact on the tourism indus- Shadow heritage minister Alun Cairns try in Wales and make it more expensive said: “The government’s decision to abol- for people to holiday in the area. The new ish the rules on holiday lets could have measures will put an end to home own- damaging consequences for the tourism ers nationwide from using their properties industry in Wales.” The price of lodging holidays could increase

16 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 NEWS Parks & Countryside

£7m revamp for Hull’s West Park

Hull City Council and Hull regeneration agency Gateway have unveiled £7m plans for transforming West Park. The money, which would be invested over the next fi ve to six years, would go towards reviving the park’s “original Victoria splendour, but with a dramatic, contemporary twist”. The proposals include a new entrance from Anlaby Road, lighting displays designed to interact with park users, public artworks and sculptures, a new paddling lake with an island, a new band- stand, a skatepark and climbing wall, improvements to the existing miniature Plans include making the park more ‘user-friendly’ railway and bowling club and new play facilities for children. a major part of the work being carried out point for the local community, but also Laura Carr, interim chief executive at to revitalise the whole of the area. create a sub-regional attraction.” Gateway, said: “The proposed changes for “By restoring the park to its former The work on the park is expected to West Park are very exciting and represent glory we hope to provide not only a focal begin in early 2010.

Scottish National 1.6m euro cycle and Parks report published walking route for Mayo Noel Dempsey, the Irish transport A new strategy group chaired by minister, has announced that 1.6m Scottish environment minister, Roseanna euro (£1.4m) has been made available Cunningham, is to be established follow- for the construction of a new off-road ing the publication of report looking at the cycling and walking route in County future of Scotland’s National Parks. Mayo, Ireland. The number of members serving Funding for the 17.5km (10.9- on the boards of both the Cairngorms mile) route, which will run between National Park and the Loch Lomond and Newport and Mulranny, is also the Trossachs National Park Authorities Cairngorm, one of the parks facing changes being provided by the Department (NPA) will also be slashed as part of of Community Rural and Gaeltacht efforts by the Scottish Government to tinuing to have a mix of national and local Affairs, while the project is being sup- reduce public spending. interests. I intend to reduce the number of ported by Fáilte Ireland. Cunningham said: “There is a clear case ministerial appointees and local author- The majority of the route will travel for reducing the number of members on ity representatives whilst maintaining the along the former Midland Great National Park Authority boards while con- number of directly elected members.” Western Railway line.

Green light for Brockholes development Building work on a new fl oating visitor which is being developed in partnership centre at the Brockholes Wetland and with Lancashire Wildlife Trust (LWT), Woodland Reserve near Preston, Lancs, is include a café, a shop, a gallery and edu- set to get underway in October after plans cation and meeting rooms. It will provide were given the green light. a regional environmental showcase and The development of the landmark aims to encourage visitors to engage with building, which has been designed by the natural world. London-based Adam Khan Architects, Brockholes Wetland and Woodland forms part of the £59m Newlands land Reserve boasts more than 106 hectares regeneration scheme. The initiative is (261.9 acres) of natural habitats, including led by the Forestry Commission and the lakes, reed beds, grassland and a link to an Northwest Regional Development Agency adjacent 66-hectare (163.1-acre) area of (NWDA). Plans for the visitor centre, ancient woodland. The Brockholes covers more than 106 hectares

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 17 NEWS Sport

Regional football centre opens in Scotland

Scotland’s fi rst regional football centre has opened to the public in Toryglen, Glasgow. The £15.7m centre houses the region’s fi rst full-size indoor synthetic pitch built to FIFA’s 2 Star standards and can accommo- date 700 spectators. Other facilities include three full-size, outdoor synthetic pitches; a full-size grass pitch; 13 seven-a-side pitches; a strength and conditioning zone; players’ lounge and rest area; café; and a briefi ng room with video analysis equipment. Toryglen will act as the new home of the Scottish Women’s Football Association and will also host full national Scottish football legend Kenny Dalglish opened the facility team training sessions. The centre will be operated by leisure new facility will be widely used across the facility continues to make a positive con- trust Culture and Sport Glasgow on behalf community. It’s my hope that by working tribution to the development of football of Glasgow City Council. with a range of partners, including sport- and healthier living in general for everyone Councillor Steven Purcell said: “The scotland and the SFA we will ensure this in the city of Glasgow.”

New £4.5m ‘green’ sports complex opens

A new £4.5m sports and community complex, which has been designed to incorporate a number of environmentally friendly features, has opened to the public in west London. The Little Venice Sports Centre on Crompton Street, which is the only The plans were drawn up by Archial venue in the area to be accredited by the Inclusive Fitness Initiative (IFI), includes The centre has been accredited by the IFI Curling Academy four badminton courts, a large sports hall planned for Kinross with underfl oor heating and a multi-pur- by Matrix Fitness Systems and an IT train- pose dance and exercise studio. ing suite, which will house the Centre of Kinross Curling Trust has announced Designed by LCE Architects, the Excellence for Physical Activity - part of plans to build a National Curling 1,800sq m (19,375sq ft) facility also fea- the National Skills Academy for Sport and Academy in the town of Kinross. tures a 30-station fi tness suite equipped Active Leisure. The design by Archial Architects - formerly the SMC Group - comprises a six-rink ice pad, a gym and changing British Judo launches new Kent facility facilities, in addition to a café, a curl- ing museum and offi ces. A new centralised training centre, its target of three medals at the 2012 Charles Smith, director of Archial designed to help judo players prepare for London Games, while also providing a leg- Architects, said: “The general design the London 2012 Olympic and Paralympic acy for the sport through the continued features of the building refl ect the Games, has been unveiled by the British development of elite performers through intentions for a world-class facility. Judo Association in Dartford, Kent. to the 2016 Games and beyond. “The elevational treatment of the The British Judo Performance Institute Margaret Hicks, British Judo perform- building is suitably distinctive and (BJPI) is housed within the £4.5m pur- ance director, said: “The Institute has will enhance the site’s sense of iden- pose-built Dartford Judo Club, which allowed us to bring together high level tity and linkages to the adjacent rural opened in 2006, and will provide a full- expertise to provide the best possible sup- character, using natural, sustainable time training facility for Britain’s judoka port and delivery to our athletes. materials such as timber cladding.” and performance teams. “We want the BJPI to become a hub of If the plans are approved by Perth It is hoped that the new centralised excellence and also provide a resource for and Kinross Council, the academywill institute will enable British Judo to meet the talent development structures.” be operational for 2010/2011 season.

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Tourism vision for 2012 Games English museums to net DCMS funding The London Development Agency’s (LDA) strategy to attract international travel- The Department for Culture, Media lers to the capital for the 2012 Games has and Sport (DCMS) has named the 34 been detailed in the publication of the museums across England that are set London Tourism Action Plan 2009-13. to benefi t from a share of £4m funding Key priorities include sustaining job to help improvement schemes. opportunities and improving customer Grants have been made available service standards in the tourism indus- through the annual DCMS/Wolfson try through the London Employer Accord Museums and Galleries Improvements partnership, the Olympic Park Events Fund in conjunction with the Wolfson Plan and the LDA’s ongoing £2m interna- Foundation, which was fi rst estab- tional marketing campaign dubbed Only lished in 2002 to upgrade the quality in London. In addition, 12,000 Host City of museum displays and public spaces. Volunteers will be recruited to welcome The largest share of the latest round visitors at transport hubs and attractions.. London will receive an infl ux of visitors of funding was awarded to the Bowes Mayor of London Boris Johnson also Museum in County Durham and plans to support bids to attract major London attracted almost 15 million Natural History Museum in London, events, including the 2015 Rugby World overseas visitors and more than 11 mil- which will both receive a grant of Cup and the 2018 FIFA World Cup, to lion domestic visitors in 2008, supporting £300,000 to help fund construction the capital. 253,000 jobs and earning the city £22bn. and refurbishment projects. HMS Belfast, part of the Imperial War Museum, has been awarded £150,000 to fund the reinterpretation Cash injection for of the ship’s command and control centre, while the Wiltshire Heritage Scottish town centres Museum in Devizes has also netted £150,000 to create a new Bronze Age Nearly 50 Scottish towns are set to ben- Gallery housing material excavated efi t from a share of a multi-million pound from Stonehenge. London’s National funding package announced by the Gallery (£200,000), the Museum of Scottish Government as part of its Town Archaeology and Anthropology at the Centre Regeneration Fund (TCRF). University of Cambridge (£250,000), The £60m TCRF was launched in April Exeter City Museums and Art Gallery in order to revitalise towns across the (£200,000) and the Victoria and country, with £40m made available by the Fife, one of the towns to benefi t Albert Museum (£240,000) were also government for projects to upgrade lei- among the recipients of grant funding. sure and community facilities, as well as least £2m each as part of the fi rst round The DCMS/Wolfson Museums and improvements to public spaces. of funding, which will benefi t a total of 48 Galleries Improvement Fund aims to Towns including Ayr, South Ayrshire; towns. A further £20m will be made avail- provide grants for schemes that seek Kirkcaldy, Fife; Craigmillar, Edinburgh; and able later this year for applicants who to improve access, displays or public Alloa, Clackmannanshire; have netted at failed to meet the 5 June deadline. spaces at English sites. DESIGN designnews project: the new acropolis museum design: bernard tschumi architects location: athens, greece

New Acropolis Museum opens The New Acropolis Museum has launched, displaying antiq- uities from the Acropolis across 150,000sq ft of exhibition space – 10 times more than in the previous museum. The 226,000sq ft, Bernard Tschumi-designed museum, which stands less than 1,000ft south east of the Parthenon, features three layers – a base, a middle zone, and a top. The base contains glass fl oors looking onto the exca- vaction site of an ancient Athenian city discovered by archaeologists during the museum’s pre-construction phase; a glass ramp leads to the middle zone, which contains the permanent collection galleries and a mezzanine, and the top layer includes the Parthenon Gallery, a glass-enclosed space rotated 23 degrees from the rest of the building to align with the Parthenon, offering 360-degree views of the site.

project: verdura golf & spa resort

design: olga polizzi/rfc

location: sicily, italy

First resort for Rocco Forte The Rocco Forte Collection (RFC) has launched its fi rst resort, the £120m Verdura Golf & Spa Resort in Sicily. Covering an area of 175 hectares near Sciacca on the southern coast of the island and including 1.8km of private coastline, the resort offers 203 rooms with interiors created by Rocco Forte’s sister Olga Polizzi, who is currently the director of design for RFC. Facilities include one nine-hole and two 18-hole golf courses designed by Kyle Philips, a 4,000sq m spa with 11 treatment rooms, four restaurants, fi ve bars, a ballroom and an open-air amphitheatre.

project: sulwhasoo spa

design: jacques ferrier architectures

location: hong kong, china

New spa for Sulwhasoo Korean skincare brand Sulwhasoo has launched its inaugural spa in Tsim Sha Tsui, Hong Kong. The spa, which features nine treatment rooms, was designed by French architect Jacques Ferrier. Ferrier’s inspi- ration for the spa’s striking façade was the fl oral motif that can be found in temples from the Joseon Dynasty. Sulwhasoo plans to launch similar spas in China and the US; over the next two years, the company will enter both markets with its products before expanding to a spa business model.

22 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 project: corby pool

design: s&p architects

location: corby, northamptonshire

£20m pool opens in Corby The £20m, 50m Corby East Midlands International Pool has opened in Corby, Northamptonshire. Designed by S&P Architects, the pool is equipped with moveable fl oors and booms to accommodate international junior diving events and short and long course races. The facility also includes a 20m, four-lane training pool, a fun pool with a 63m aquatube body ride and pirate ship, a 70-station fi tness suite and an aerobics studio. The pool also includes a health suite incorporating a sauna, a spa pool and a steamroom, a meeting room and a café, as well as the area’s fi rst Changing Place that exceeds require- ments outlined in the Disability Discrimination Act.

project: mandarin oriental hotel

design: hok architects

location: moscow, russia

Striking design for Moscow hotel An internal nine-storey atrium, designed in the style of a Fabergé egg, is at the heart of designs for the proposed new Mandarin Oriental Hotel in Moscow, Russia, which have been unveiled by architects HOK. The 250-room, fi ve-star property, which is sched- uled to open in 2011, is to be housed in a renovated 19th century manor house and features an ‘upside- down’ design that will invite visitors to check-in at sky lobby level overlooking Red Square. Facilities will include 70,000sq ft of retail space ded- icated to luxury brands, two ballrooms, a health spa and wellness centre, a fi tness centre and an indoor swimming pool, as well as restaurants and bars.

project: hotel missoni

design: matteo thun & partners

location: edinburgh, scotland

Missoni-branded hotel concept debuts Rezidor Hotel Group has opened its fi rst Missoni-branded hotel in a joint venture with the Italian fashion house. The fi ve-star, 136-bedroom hotel, located on Edinburgh’s Royal Mile, has been designed by Allan Murray Architects, with interior design from Matteo Thun & Partners. It features a bar and a restaurant as well as conference rooms. The portfolio’s second property, Missoni in Kuwait City, will launch this autumn, followed by a a third propety in Cape Town in 2010, and a fourth in Oman in 2012. Missoni and Rezidor aim to open 30 hotels over the next decade. Initial focus will be on Europe and the Middle East, later expanding to North and South America and Asia.

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 23 DESIGN PROFILE

JULIAN TAYLOR

Julian Taylor Design Associates created the interior design for Cinema de Lux, the new VIP cinema brand from the company behind Showcase Cinemas. Founder Julian Taylor talks to Rhianon Howells about his route into the industry and the rewards and challenges of creating a look for a cinema

How did you get started? I graduated from Manchester Polytechnic in 1991 with a degree in interior design, and then did a Masters in architecture at the Royal College of Arts. From 1993 to 2000, I worked for various design fi rms in London, ending up as a director of a company in Kew. By then I’d had enough of working for someone else, and I was tired of London, so I set up my own design company in Romsey. We specialise in leisure retail envi- ronments: bars, nightclubs, hotels and restaurants. We offer both architectural and interior design services, but our pri- mary focus is interior design and the reuse of existing and historic buildings – that’s one of my passions.

What projects have you worked on The broken wall screens in the Studio 3 bars refract the sound that you’re particularly proud of? Mint Leaf bar and restaurant in Piccadilly, How did you get the Cinema It had to be a complete experience: a London, which we worked on fi ve or De Lux commission? one-stop shop in terms of going out. six years ago, was one of the most We were introduced through Aedas, the The location of the Derby site was also rewarding because it was so diffi cult to UK architects for National Amusements a factor. The cinema is in a high-spec shoehorn the restaurant into the site: a [US owners of the Showcase brand]. shopping centre, and customers travel Grade II listed banking hall. They asked us to do a credentials pitch up to the venue through the food court, We had a basement space that not and we were lucky enough to secure so we knew we needed to come up with only needed to be serviced with fresh air the contract. The development of the food and beverage operations that could but also acoustically sealed from the rest fi rst Cinema de Lux site in Derby was compete with that. So from the outset of the building, which housed a law fi rm already under way by the time we came the idea was to offer not just concession and a 24-hour call centre. on board in November 2007, and the cin- stands serving burgers and Pepsi but That was a £2m project, but I’m equally ema opened in May 2008. full-service restaurants where the stand- proud of a tiny project we did last sum- ard was very high. mer: a renovated bar called Wax Jambu How much of the design in London’s Islington. The client wanted came under your remit? What did you create? a venue that had sustainability at its core, Aedas did the strategic masterplanning We’ve ended up with two distinct offer- but also seasonal changeability – all for the site as a whole and already had ings. Studio 3 is located within the main within a budget of just £80,000. I think quite a well-established palate for the 12 lobby and is open to anyone, regardless we achieved their goals and more. auditoria, which largely stayed in place. of whether or not they’re seeing a fi lm. Another project I’m very proud of is The public spaces, spillways, access By contrast, the Director’s Lounge offers 24: London, which opened in 2007. It’s routes, the signage and multimedia direct access to two luxury screens, the fi rst nightclub to use interactive presentations, as well as the food and known as Director’s Halls, and is only technology in its design. The all-white beverage operations, all came under our open to those who have paid a premium environment acts as a canvas for pro- remit, although we worked closely with for their ticket. As well as enjoying exclu- jected backdrops that can be controlled Aedas throughout. sive access to the Director’s Lounge by the customer – any intersection with before and after the fi lm, guests can be the beam causes the image to move or What was your brief? served food and drink in the auditorium change. You can even play ping pong or The client wanted to create a total enter- itself. It’s as close to a VIP experience as football on the walls with hand control! tainment offer that wasn’t just about fi lm. you can get in a cinema environment.

24 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 The Director’s Lounge bars have a luxurious, exclusive feel

SHOWCASE CINEMA DE LUX a new high-end cinema concept – in entertainment concept, Showcase Live, Showcase Cinema de Lux is owned by Derby, UK. The cinema has 2,200 seats next to one of the Boston sites. National Amusements, Inc. A world across 12 auditoria, including two Based in Dedham, Massachusetts, leader in the fi lm exhibition indus- Director’s Halls equipped with luxury US, National Amusements is controlled try, National Amusements operates leather armchairs, digital 3D presenta- by the third generation of the Redstone more than 1,500 screens in the US, UK, tion, a concierge service and reserved family. As well as operating cinemas, Latin America and Russia under its seating. This year, the company has the company is a partner in the online Showcase, Showcase Cinema de Lux, opened a further two Cinema de Lux ticketing service MovieTickets.com Multiplex and KinoStar brands. sites in the UK – in Leicester and Bristol and is also the majority shareholder of In May 2008, the company launched – as well two sites in the Boston area of American media conglomerates Viacom its fi rst Showcase Cinema de Lux – the US. It has also launched a new live- and CBS Corporation.

What were you aiming to requirements and the fl ow of people. A cookie-cutter approach; I don’t believe achieve with the design? cinema’s busy periods are very staccato: in just putting something in whether it National Amusements is a massive they’re hit very hard before and after works with the building or not. company so it was important to create a showing, then there are times when something that would translate from one no one’s around. To manage fl ow, we What’s your favourite country to another. We also wanted the used directional cues, such as signage part of the design? design to be very contemporary, and we frames and materials, while in Studio 3 It would have to be the Director’s Lounge, wanted to create genuine bar and restau- and the Director’s Lounge we control- particularly the one at Leicester. I really rant experiences. The Director’s Lounge led the acoustics by balancing hard and like the way the bar is positioned at the had to be a great bar in its own right, not soft materials. For example, the deco- back, with the hanging lights in front. I’m just a room in a cinema where you could rative ‘broken’ wall screens in Studio 3 particularly fond of Leicester because, as get a drink and some food. are designed to refract and soften sound. the second site, it proved that the tem- Studio 3 has quite a broad, interna- The use of curtains and soft furnishings plate did translate. tional feel. Colour-changing lights are also help with this. used to move the space from day into What feedback have you night. The Director’s Lounge is more You’ve worked on two other Cinema had from the client? grown-up, darker and slightly sexier. We de Lux sites, in Bristol and Leicester. It’s been very good. We’re lucky to have wanted it to have an old Hollywood feel How did you adapt the design a really good relationship with the client. without being themed. This infl uence can template for those locations? They’re very innovative, they’ve under- be seen in features such as the hanging The actual design template remained the stood what we’ve been trying to do and lights in the bar, which are evocative of same, but the spaces themselves were I think it’s fair to say that what we’ve the lightbulbs found around the mirrors in quite different. The building in Leicester, achieved has matched their aspirations. actor’s dressing rooms. for example, has a very particular archi- Two years on we’re just fi nishing off their tectural style: it started life as a Foreign fl agship site in the US – a Cinema de Lux What challenges did the Offi ce and is very angular, with lots of tri- in Boston. We’ve also done two other project present? angles, so we integrated those shapes sites for the company in Boston: another There was a learning curve in terms into the fl oor and ceiling designs. As a Cinema de Lux and a live entertainment of working within a cinema com- company, we always adapt the design venue called Showcase Live. We’re now plex – getting to grips with the acoustic to the building. I’m not a big fan of the waiting to see where they go next! ●

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 25 ARCHITECT’S FOCUS

GMP Partners Stephan Schuetz and Nikolaus Goetze talk to Kath Hudson about their fi rm’s designs for three major new concert halls: Kulturpalast in Dresden, the Grand Theater in Qingdao and gmp has designed the Grand Theater in Qingdao (above) and the the Chongqing Grand Theater Chongqing Grand Theater (top left)

What’s gmp’s approach to architecture? What was the brief for the Grand We create architecture in a social and programmatic context, Theater in Qingdao? searching for simplicity and avoiding formal exaggerations. The brief asked for a complex to include an opera house for 1,600 people, a concert hall for 1,200 people and a multifunc- You’ve recently been awarded the prestigious tional hall for 400 people, together with a hotel, an art gallery contract to design the Kulturpalast in and restaurants. Beyond that, it was of major importance to Dresden. What’s your brief for this project? consider the location of the building, in front of the famous It’s the renovation of an existing building in the centre of Laoshan Mountain and next to the beach of the Yellow Sea. Dresden, integrating a 1,600-seat concert hall and the cen- tral library of the city, with some other public functions. As Can you describe your design? a remarkable example of the post-war architecture of East The design creates an open space raised above the surrounding Germany, it’s a protected monument. The challenge is to con- park, which serves as an urban plaza, surrounded by the differ- ceive a high-class concert hall and a library that will support ent venues. The raised plaza provides views of the Yellow Sea each other, in one building. and Laoshan Mountains, and is covered by a fl oating roof which provides shade as well as an architectural statement. How has your design responded to this challenge? Both the concert hall and library are highly public and busy dur- What unique design elements were incorporated? ing the day and evening. We are redefi ning the foyer and other From the platform, the major functions of the Grand Theater circulation areas as a public space and a public passageway grow up like the local granite rocks: the opera house in the within the city. Currently, the building is in bad condition, espe- north, the concert and multifunctional hall in the south, the cially the brass colour of the glass façade, which appears like a media centre in the west and the artist reception and training hermetic mirror. We’ll substitute the existing glass façades with centre in the east. Refl ecting the local weather, the roof appears transparent ones so the foyer spaces communicate with the like a cloud drifting along the mountain, creating a poetic archi- surrounding city spaces. tectural image, and making the building recognisable all over the world. The expressive and massive rocks of the architec- You’re designing two theatres in China. What are tural landscape and the light and elegant cloud-like roof form an the main considerations when designing theatres? exciting architectural dialogue. Going to the theatre means leaving the ordinary world behind. Theatre performances, musical dramas and operas are among Can you describe the design of the the highest levels of artistic interpretation of the reality of human Chongqing Grand Theater? existence, and of dreams and illusions, wishes and pleasures. It’s an expressive sculptural array of parallel double-walled, The architectural shell is intended to give structural expression spaced glass strips, creating the metaphor of a ship sailing in to this extraordinariness and to the world of illusion. a sea of light. The two concert halls, the Grand Hall and the

26 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 PROJECT

Kulturpalast, a 1,600-seat concert hall and central library in Dresden, will be completed in 2014

PROJECTS

KULTURPALAST: CHONGQING GRAND THEATER: GRAND THEATER QINGDAO: This prestigious project involves On a headland above the Yangtze Due for completion next year, this restoring an historic building to its River, the Chongqing Grand Theater theatre incorporates an opera hall, former glory, integrating the library has been designed to look like a ship. concert hall and a multifunctional and concert hall and making it an When completed in September, it hall. The architecture complements urban meeting point. The project is will include two concert halls and and mirrors the scenery of the due for completion in 2014. catering facilities. Laoshan Mountains, where it is set.

Medium Hall, and their respective foyers, are placed on the lon- We’re also currently involved with a range of projects in India, gitudinal axis, rather like the keel of a ship, thus forming the Vietnam, Brazil, Italy, Spain, Turkey, Romania, Poland and Latvia. bow and stern of a ship. The Grand Theater is close enough to the Yangtze River to seem to ‘fl oat’ on it. Do you design with environmental The unique location and the panoramic view of the city’s sustainability in mind? imposing skyline, as well as the sculptural architecture, make this Yes, in two ways. First, in a technical way, which includes theatre a symbol and a place of international cultural encounters. aspects like the orientation and location of a building, the building envelope and the technical features, which help us to What design features are you most proud of? reduce energy consumption and to use green energies to run It’s not a building with the customary façade of walls and win- our buildings. We try to use those measures as much as pos- dow areas. The light radiating from within and visible from sible. The second aspect is equally important: the quality of a outside, together with the refl ections of sun, clouds and water building in terms of its social relevance and architectural value. on the multifaceted and multi-angled glass surfaces, create con- Sustainability also means creating fl exible typologies, durable stantly changing patterns of light – the structure seems to shine constructions and a timeless appearance of architecture. More and gleam in ever-mutating, enigmatic, almost mystic moods. than 50 per cent of global waste is produced by demolished buildings which are either not functional anymore, badly built or What other projects are you represent bad architecture which doesn’t endure. currently involved with? The Chinese National Museum in Beijing is nearing completion, What do you think your clients and the Museum for Urban History of Hanoi is currently being like most about your work? built. In South Africa, we’re working on three world champion- Our clients like the rational approach and the logical way we ship stadiums in Capetown, Durban and Port Elizabeth, which work. They appreciate the conceptual working procedure from will be completed later this year. the competition design to the completion of a project. ●

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 27 FAMILY MATTERS

THE SCARLET

Emma Stratton, Debbie Wakefi eld and Rebecca Whittington are building on the family business with the launch of their new luxury eco-hotel in Cornwall. Kath Hudson speaks to the sisters about the project

lmost 50 years ago, Peter and Mary Whittington “We’ve all got quite a strong sense of design, and there are opened the Bedruthan hotel in north Cornwall. Now areas we’re all passionate about and all get involved with, such A three of their daughters are following in their footsteps as sustainability and providing a caring style of hospitality.” with the launch of their own next-generation hotel. They all say that apart from minor disagreements, they don’t Built into the cliffs above Mawgan Porth beach, the fi ve storey argue, although naming the hotel caused a few differences of Scarlet hotel is already blending into the North Cornwall land- opinion when they couldn’t agree on a Cornish name. “We kept scape. With its sympathetic curvy architecture, natural materials vetoeing each others’ fi rst choices, so Scarlet slipped through,” and sea thrift roof, the hotel appears to cascade down the hillside. says Stratton, adding that the name works well from a marketing The £10m, 37-bed eco-hotel, opened on 1 September and standpoint. “And the Scarlet brand is brave and bold,” points has been built with two aims: to provide a luxurious treat for its out Wakefi eld. It’s also fi tting, since this is the fi rst new project adult-only guests, and to reach new standards in sustainabil- for Red Hotels, a company set up by the sisters which owns the ity. No expense or effort has been spared with green technology two hotels and is likely to produce more in coming years. and manyº innovations have been adopted, including a natural “With the Scarlet, we’ve created a place we’d like to stay: swimming pool on the clifftop – the fi rst of its kind in a UK hotel. somewhere you can go with friends, your partner, or even on The Scarlet is the baby of sisters Debbie Wakefi eld, Emma your own to escape,” says Stratton. “There are lots of fantastic Stratton and Rebecca Whittington, who have all returned to restaurants in Cornwall, and fantastic hotels, but not many have Cornwall to take up roles in the family business. Wakefi eld both, as well as a spa. We drew on elements of our favourite returned 23 years ago and became Bedruthan’s operations restaurants and places – lots of beautiful hotels are scary, but director after serving an apprenticeship under her mother; some relaxed and welcoming places don’t serve good food.” Stratton followed, taking responsibility for marketing, strategy and sustainability, and six years ago Whittington joined to look DESIGN after design and the spa. They gravitated towards their roles Although the design and styling are an integral component of without arguments: “We got to grips with the areas we were the Scarlet, Stratton points out that they didn’t want the hotel good at, although there’s some crossover,” explains Whittington. to be pretentious, and it was important that it was as warm and

BEDRUTHAN Opened in 1960 by Peter and Mary Whittington, the 101-bed Bedruthan has always endorsed the principles of being family-friendly, environmen- tally sensitive and buying locally. In 2003, the hotel started to open all year round, and in 2005 it won four star recognition from the AA. The Ocean Spa was refur- bished in 2007 and boasted the only hamman in Cornwall until the opening of the Scarlet. Children are welcomed and are catered for with indoor and outdoor play areas, Ofsted registered clubs and daily entertainment. Family dining is available.

28 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 The Scarlet’s 37 rooms feature a light and airy design, blurring the line between indoors and outdoors

welcoming as Bedruthan, with friendly staff and no pressure on guests to feel THE SCARLET Aimed at the adult market, the Scarlet is a 37-bed hotel com- they have to be a certain type to fi t in. bining sustainability and luxury. Three of Peter and Mary’s daughters, Debbie, Bedruthan has always had good envi- Emma and Rebecca, came up with the concept, creating the type of hotel they’d ronmental credentials, and the sisters enjoy staying at. Blurring the boundaries between indoors and outdoors, the have taken this to another level during hotel is light and airy, but also has places to get snug on stormy days. Rooms are their time at the helm, appointing a sus- arranged in clusters, each with a private outdoor space and open plan arrange- tainability manager and working on waste ment allowing plenty of light. There are seats for two to cosy up in on the terrace, management and energy consumption. cliff top baths for two and a couples’ treatment room. Wakefi eld says they look at sustainabil- ity as a threefold process: keeping the planet cherished, sustaining the local There are lots of In building the hotel, the team decided economy and the local community. against following a recognised sys- The standards have been raised again fantastic restaurants in tem such as BREAMM, considering the with the Scarlet. The hotel has solar and Cornwall, and fantasic investment could be better spent on bio-mass heating, with gas as a back- hotels, but not many actually delivering sustainability. Instead, up, but the aim is to use it for only fi ve a sustainability group was put together per cent of the energy consumption. The have both, as well as a with representatives of the client, design- building is airtight, uses low energy bulbs spa. We drew on lots of ers, contractor and external bodies and grey water is reused. with experience in delivering sustaina- Two of the most eye-catching eco fea- elements of our favourite ble projects in the South West, including tures are the roof, which is planted with restaurants and places the Eden Project. This group set targets native sea thrift to encourage birds to for the hotel to meet in terms of the con- nest and fl owers to grow, and the natural struction process, operational issues, swimming pool, which looks more like a energy, water, materials, social and bio- rustic garden pond. Reeds and other vegetation are used to fi l- diversity. On completion of the construction, the targets were ter the pool water, half of which is used for swimming; the other transferred to the operational team. half is in the regeneration area and is constantly circulated. Inside the Scarlet, the idea was to blur the boundaries “There are lots of natural pools around Europe, but none between indoors and outdoors, so all the rooms have fl oor to which are on a cliff top and exposed to north Atlantic gales, so ceiling windows, with sea views and their own outdoor space, it’s all quite experimental,” says Stratton. “We wanted a green whether a balcony, terrace or garden. The outside grounds have roof to lessen the visual impact, allow it to sink into the land- been planted to look scrubby – no mown lawns here – again to scape and to encourage local wildlife. Sea thrift should work well, blend with the hotel’s clifftop location. and hopefully the birds will nest there and the bees will buzz.” Whittington was responsible for the design: “We wanted it to

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 29 The Scarlet has been built with natural materials and features a sea thrift roof to encourage wildlife feel like a luxurious beach house, with- Q&A GEORGE MARTIN out being full of driftwood. The styling head of sustainable needed to be aspirational, so people development, Willmott Dixon We wanted it to feel really felt they’d gone somewhere spe- like a luxury beach cial, and we wanted it to be luxurious What consultancy work did you without losing sight of sustainability. We provide for the Scarlet? house, without being weren’t afraid of using colour, but didn’t I was the sustainability champion, full of driftwood. The want it to be overbearing, and a lot of looking at environmental, social and local art is displayed.” economic sustainability, making sure styling needed to be there was joined-up thinking on these aspirational so people TAKING A CHANCE topics and that they were integrated really felt they’d gone Opening an upmarket hotel in a reces- into the thinking process early. sion is a bold move. “There are two ways I suggested a series of workshops at somewhere special of looking at it,” says Wakefi eld. “You the inception stage, which were contin- could say: ‘why would you ever want to ued during the design and construction do that?’, or you could see it as a great and aimed at keeping people talking opportunity because not many people and focussed on sustainability. Spa, which is aimed at time-pressured have the stomach to do it. It’s a gam- There are many things you can do to guests – a spa journey at the Scarlet’s ble, but one which has had a great deal integrate sustainability into a project Ayurvedic spa will take half a day. of thought put into it. We’re very excited that aren't particularly sexy, such as “We specifi cally created seven different about the potential of a new type of orientation of the building and air tight- spa journeys to try and meet the various hotel, it’s an amazing building and now ness. We call these passive measures needs of people and their emotional and we just need to breathe life into it.” and make sure they're right, before look- physical states,” says Whittington. “All will The Scarlet is located on Bedruthan’s ing at the bolt-on ‘eco bling’ technology. include therapeutic massage and bathing doorstep, but the sisters feel the hotels rituals, including seaweed baths on the will complement each other rather than cliffs.” Journeys range from nurturing to compete. Bedruthan is aimed at families and the Scarlet is a detoxifying treatments and ‘soul-hunting’ for those who are at a romantic break for adults, so the same guests might visit both crossroads in their life and are seeking a retreat. hotels at different times. Michelin-starred chef Ben Tunniliffe has Seemingly genetically-programmed to launch a hotel at some been lured to the Scarlet from The Abbey in Penzance to mas- point in their lives, the sisters have ticked all the boxes with the termind delicious, non-fussy food, all locally-sourced. And the Scarlet, creating a genuinely special property and throwing down Scarlet’s spa takes a different approach from Bedruthan’s Ocean the gauntlet should their children decide to join the business. ●

30 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 advertising feature PARTNERING FOR PROFIT – A NO-RISK BUSINESS SOLUTION

eing commercially aware in Btoday’s tough economic climate is vital if clubs and centres are to achieve social and financial objectives. With leisure centres looking to capitalise on the movement of customers from private clubs to local authority and Trust centres, a partnership with Alliance Leisure really can make a difference to the bottom line. According to an independent survey conducted by Leisure-net Solutions, 88% of respondents stated they would not be where they are now in terms of membership and income growth if it were not for their partnership with Alliance. Alliance Leisure is so confi dent it can deliver a positive business solution that no fee is taken until a site achieves pre-set targets – a win/win situation for leisure centres. free health check Partnering with Alliance can help boost membership and generate income growth John Leaver, head of partnership for Alliance Leisure, comments: “Providing John Hawkins, head of leisure the right type of partnership is the key to Management observes: “We decided FREE BUSINESS success. Alliance has developed a free that external expertise and focus would health check that addresses key issues and deliver the results far quicker than could HEALTH CHECK provides a complete review of procedures be achieved alone.” What’s included: and systems in order to determine what Blackburn and Darwen Borough sDrivetime Analysis and Capacity the business requirements are.” Council brought in Alliance Leisure to sMystery visit, email & telephone calls increase the fi tness income of four of its sReview of sales systems & procedures growing membership and income mature leisure centres. Analysis s Analysis of projected income & When Blackpool Council entered into a was carried out and REPs accredited fi nance targets partnership with Alliance in May 2008 training was delivered to all members s Review of marketing campaigns, membership increased from 1,300 of staff, supported by a simple, but literature & planning members to 1,600 in just six months. effi cient enquiry system. Alliance Leisure sPricing policy & membership strategy helped the council to grow Direct sDebt recovery process and strategy Debit income by 24% in just 12 months sReview of reporting & existing KPIs PARTNERSHIP and membership was also up 18% from sFeedback & bespoke proposal 803 to 947 members. SUPPORT OPTIONS CALL 01278 444944 Steve Fitzmaurice, general manager FOR MORE DETAILS sREPs accredited sales training for Leisure, Entertainment and Catering, & workshops Blackburn and Darwen Borough sSales systems Council said: “Since working with commission when memberships reach sCustomer Care training Alliance, we have addressed some an agreed threshold. sLead generation campaigns real issues in relation to sales and However, if your club simply needs sRetention systems & promotions retention. The membership growth and short-term help – for instance, a one-off sSales and marketing planning income increase refl ects the quality training day, posters to support a new sCreative services – print & design of our partnership with them and the programme or a new website design – sWebsite design commitment from everyone involved.” Alliance Leisure can also offer off the sBrand creation & development shelf support. sPre-sales support packages choosing the right partnership sMystery shoppers and audits Alliance Leisure offers a risk-free what are you waiting for? s Performance management payment method – a monthly income Give Alliance Leisure a call for a free & benchmarking share partnership. Alliance bears all the health check and enter into a partnership costs upfront, with the client only paying that you know will make a difference.

Call 01278 444944, or e-mail [email protected] or visit the website at www.allianceleisure.co.uk RICEPROFILE KELKELLY

Leisure industry verteran Maurice Kelly has taken on a new challenge – giving 130-year-old cue sports business Rileys a makeover. He speaks to Ian Freeman about his plans for the company

n these challenging times for the in the third person. “We were headed for says, “but businesses with leased prop- leisure industry, turnaround con- France. I’d found a school for my son and erties are now negotiating rents based I sultants are everywhere – just turn we were four weeks away from moving.” on deals that were done in the property around and you’ll see one. Deciding to swap Morzine in the Alps boom. The rents we were paying were But what makes Maurice Kelly different for Milton Keynes in Bucks, Kelly began simply not commercially viable.” is his range. In a leisure career spanning to look at Rileys from a classic turna- The oft-criticised process known as 16 years, he’s been responsible for wide round position. With the business 50 per pre-pack administration – selling the range of businesses – tenpin bowling, cent geared, Kelly focussed on getting assets of a company, usually to its direc- nightclubs, theme parks, roadside serv- operating costs under control. tors, immediately after putting it into ices and fi tness clubs are just a few of But, just eight weeks later, the debt administration – seemed a viable option. the strands that have played a part in the provider for the acquisition, the Icelandic Thus Valiant Sports was formed, in March work of this disarming, erudite Ulsterman. bank Kaupthing, went under. “Where in this year, as a partnership between the In July 2007, Greenhill Capital the rulebook does it tell you what to do two original investors and Kelly. Partners Europe and JO Hambro Capital when your bank goes bust?” Kelly asks. “We bought £18.5m of debt for £3.5m” Management acquired the Rileys chain of Rileys’ working capital of around £2m says Kelly, “and I went from being an 160 snooker and pool clubs from the ail- was also provided by Kaupthing and, in a employee with some equity, to own- ing Georgica PLC for a reported £30m. A depressing double-whammy, the compa- ing 30 percent of the business. My life year later, Kelly got the call. ny’s banker was RBS. has changed signifi cantly. The degree of “Maurice was retiring,” he says – Kelly Rileys’ other big debt was rent. concentration and focus you have when has the quirky habit of referring to himself “Everyone focuses on bank debt” Kelly you put almost everything you’ve saved

“SOMETHING GOOD HAS TO COME OUT OF THE RECESSION, AND THE 50 PUBS A WEEK THAT ARE CLOSING ARE NOT THE FOCACCIA AND CHARDOONAY BARS, THEY’RE WHERE THE POOL AND DARTS TEAMS PLAY. THAT REPRESENTS AN OPPORTUNITY FOR US”

Kelly has taken the Rileys chain down from 160 sites to 130, closing those where landlords refused to negotiate more favourable rents.

32 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 into a company is very signifi cant. The Rileys clubs offer a range of cue “I went to Gerry and Charles and Maurice is not a gambler, despite sports including Pool, American Pool told them I felt that fi tness was a fan- appearances to the contrary. I’ll only and snooker. Darts and poker are tastic market” he says. “I persuaded bet on a horse if I’m riding it and I being added to extend the operation them to let us separate out the health know this horse well!” clubs, to pay rent to the hotels and Kelly answers critics of pre-pack then to drive membership sales.” concisely. “With a consumer-facing A TURNAROUND CAREER The success of this plan resulted in a business like Rileys, the longer it’s left The hard-earned leisure business expe- move for Kelly to the company’s roadside hanging out there the more likely it is to rience Kelly’s now drawing on as Rileys business. His time there, part of which be wounded. The administration meant CEO began at Granada, which he joined was spent assuring government that an we could save 1,300 jobs – what do crit- in 1993 from senior roles in fashion retail. M&S at a service station would not cause ics think the alternative would have been? Initially regional manager of the leisure traffi c chaos on the motorway, brought “To pre-pack with the intention of caus- and media behemoth’s bowling oper- Kelly up to eight years at Granada. ing collateral damage to suppliers is ation, Kelly was kicked upstairs three “Maurice was clearly never going to immoral, but, on day one, we took on times in his fi rst nine months and ordered, replace Gerry or Charles, and I got itchy any debts we had and told suppliers by Granada bosses Sir Gerry Robinson feet,” he says. A call from serial entrepre- we would carry them forward. What we and Charles Allen, to ready the com- neur Stelios (now Sir Stelios) Haji-Ioannou needed to do was not carry loss-making pany’s leisure businesses for sale. His resulted in Kelly’s dotcom moment and a clubs. We negotiated with all our land- turnaround career had begun. role as CEO of easyEverything, the Greek lords and achieved a good percentage As operations director of Granada tycoon’s ill-fated internet café venture. reduction from most of them, which has Entertainment, Kelly controlled the “Everyone had slow access then and it given the company a new lease of life.” American Adventure and Camelot theme didn’t seem possible that you could carry A small batch of recalcitrant property parks, Granada Studios Tour, 16 night- the internet in your pocket like you can owners dug their heels in, resulting in the clubs and 22 bowls. With bowling sold, in now,” Kelly ruminates. closure of 30 of Rileys’ 160 clubs, and 1995 to Allied Leisure and the nightclubs In 2002 Kelly was parachuted in to run Kelly exchanged a head offi ce that was also on the move, life for Kelly was get- up-market fi tness chain Esporta, then a costing £1m a year for one at £50,000 ting simpler – until the Forte acquisition. listed company suffering from two profi t just a mile away. Company-wide redun- Appointed managing director of the warnings. He set about a turnaround, dancies amounted to a head-count of combined entertainment group, Kelly including building up the sales teams, and just under 300 and a lean new top team found himself running ten companies. It the company was sold after six months to now includes several former First Leisure was the early days of the health and fi t- venture capitalist Duke Street. “The share- executives, people who Kelly happily ness boom and, among his portfolio of holders were delighted, but they didn’t admits to having “nicked whenever they leisure assets, Kelly had inherited more want Maurice around any more, which became available.” than 90 fi tness clubs inside Forte hotels. was fair enough” he says.

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 33 PROFILE

Traditional darts in a separate, “OUR NEXT MOVE WILL BE TO LOOK OUT FOR OTHER stylish area with Winmau boards GOOD LEISURE BUSINESSES IN SECTORS I UNDERSTAND, is now being trialled and will be launched in 10 Rileys bars shortly THAT HAVE BEEN UNDER-MANAGED. BOWLING, GOLF AND FITNESS ARE ALL POSSIBILITIES AND I KNOW WHERE THE A few years and some time at a golf BODIES ARE BURIED IN MOST OF THE CHAINS” business (Crown Sports) later, Kelly was on the path to his alpine retreat when Rileys beckoned. “We want to redefi ne this MAURICE KELLY – PROFILE a huge screen and surround sound. “A business,” he says, and has already set saggy banner outside with ‘See Sky about doing just that by introducing darts. Sports here’ just isn’t going to move the “We’re true sports bars, not just a bar Favourite book: The dial any more,” Kelly says. “Everyone with television,” he says. “We are bloke- Lord Of The Rings has big TVs now – we’re competing with world-in-a-box – the primary reason for Play: The musical Wicked people’s sofas.” And club entrances are coming to us is for you and your mates TV show: The West Wing being cleaned up “so we don’t look like to earn bragging rights over each other Hobby: Skiing, watching minicab offi ces any more.” by playing competitive indoor sport, and rugby and playing the guitar, Poker represents a challenge for Kelly. then you can have a drink and watch which I’ve been doing since “We ran ‘hard’ poker which was bringing sport on TV. Something good has to I had hair and an earring! customers into the mix who weren’t open, come out of the recession, and the 50 Film: Field Of Dreams sociable and relaxed,” he says. He hopes pubs a week that are closing are not the Food: ‘Ulster Fry’ (fried soda a planned partnership with fun poker focaccia and chardonnay bars, they’re bread, fried potato farl, egg, operator Redtooth will achieve his aim of where the pool and darts teams play. bacon and sausage) discouraging “high rollers in eye shades.” That represents an opportunity for us. Time of year: Autumn Acquisition-wise, Kelly feels there’s “There aren’t many pubs that can Place to visit: Morzine, in the not a lot to go for in their current busi- accommodate 12 darts boards and 20 French Alps, and Barcelona, ness. “Our next move,” he says, “will be pool tables, and cope with those sports where I have an apartment to look for other good leisure businesses at county level. We’re not out to kill the Best piece of advice ever given: in sectors I understand, that have been local pub, but we’re there if you want a Gerry Robinson said that when under-managed. Bowling, golf and fi tness serious, competitive game.” you go into any of your busi- are all possibilities, and I know where the Traditional darts in a separate, stylish nesses, think about what you’d bodies are buried in most of the chains! area, with Winmau boards, proper oches change if you were buying it. And caravan parks, and maybe night- and electronic or manual scoring is now clubs. And budget hotels,” he goes on, being trialled, and will be in ten clubs eyes sparkling. “In this country, they’ve shortly – eventually, 100. Rileys’ members “The smoking ban has affected us been victims of their own success and pay a peppercorn £1 per hour per board. hugely, but it’s our job to fi x that,” says allowed the differential between their “For so long, snooker and pool had Kelly, “We’re safe havens in the war- pricing and that of three-star hotels to been under-invested, and that, combined zone that the British high street can be become blurred. [French budget hotel with the smoking ban and changes to at worst – it’s a place where kids can see chains] Formule 1 and Ibis are much machine legislation, led to an erosion of grown-ups behaving properly.” more disciplined with their pricing. our business,” says Kelly. “Snooker’s no “Turnarounds,” says Kelly, “are what longer in decline, although the number of NEXT MOVES Maurice loves, and we have a group of people playing remains fl at. Secondary Future plans for Rileys include ‘fan executives here experienced at running a spend is under pressure, however, that zones’, which will be in place in time variety of leisure businesses. Who knows said, our profi tability is signifi cantly up. for next year’s football World Cup, with what the future holds?” ●

34 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 Wedging open fire doors is illegal and dangerous. Don’t be held responsible!

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Does the UK need a tourism development bank?

With SMEs in the tourism sector struggling to secure loans to invest in their businesses, some industry players, like VisitScotland’s Philip Riddle, are calling for the creation of a tourism development bank. Andrea Jezovit asks whether it’s a good idea

In LM Q3 09, VisitBritain chairman Christopher Rodrigues in line with a national tourism strategy. Banks would provide the discussed the potential of a tourism development bank for sup- funds, and government would provide guaranteed repayment of porting industry jobs and business development. loans and support for an interest cap on them.” “Tourism is a business of 200,000 SMEs and many are hav- It’s not a new concept — countries such as Austria have ing diffi culties securing loans to invest in their businesses,” already implemented such banks. VisitScotland has been exam- Rodrigues wrote. “A tourism development bank—a joint venture ining the Austrian model, with Philip Riddle urging the Scottish between the public sector and the private sector (the banks)— and UK governments to follow suit. But with money tight, is a would focus on supporting investment fi nance into the industry tourism development bank really the best solution?

ourism is the most competi- Philip Riddle Ttive industry in the world, with Chief executive over 200 other countries com- peting for the same visitors. Travel VisitScotland and tourism account for 10 per cent of world GDP, eight per cent of jobs and 12 per cent of investment. For ing with the Scottish government and investment in quality and a drive to Scotland that means over £4bn in rev- industry partners a possible mech- reduce seasonality and make better use enue for the country every year and anism to work together to increase of existing capacity. A tourism bank, as employment for 200,000 people. investment into tourism. We believe demonstrated by successful European Tourism is already regarded as one that by aligning private sector devel- models, can help achieve these goals of Scotland’s foremost industries and opment with public sector support we through providing long term loans I believe that, in the face of the cur- can get funds fl owing to unleash the fi nanced by the private sector and sup- rent economic climate, we must start growth potential of the visitor economy. ported by the Scottish government. preparing for the future upturn now in The industry holds a lot more poten- I believe this kind of proactive order to prevent a lack of short term tial than is currently being realised and approach can help to minimise the investment leading to Scotland strug- we need more focus on areas that will impact of recession within Scotland gling to compete. drive sustainable economic growth, and help to prepare our visitor economy That’s why VisitScotland is discuss- such as investment in infrastructure, for the post recession period.

he tourism sector is unlike KURT JANSEN Tany other industry. In decid- Policy director ing to travel to a destination, the visitor is, in essence, purchasing Tourism Alliance an experience that comprises a range of products and services – a hotel, restaurants, attractions, public serv- As a result, the destination as a ordinated funding of tourism clusters ices and facilities such as beaches or whole loses and every business waits allows a destination to provide a step parks. As a result, each tourism busi- for the other to make the fi rst move. change in the quality of the whole tour- ness is dependent upon the standard Any business that decides to be the ism experience. of services and facilities provided by fi rst mover will have a diffi cult time The development of destinations other businesses in order for the cus- getting a loan as the lender will look at through the funding of cluster tourism tomer to purchase their product. the visitor numbers for the destination projects by a dedicated tourism devel- This interdependence can cause real and say that the fi gures don’t add up. opment bank has been successfully problems when a business comes to The solution is the establishment of achieved in a number of overseas coun- make decisions regarding investment. a tourism investment bank that can tries. Its use in the UK would provide The owner of a hotel may decide that work with groups of tourism busi- tired destinations with the opportu- it’s pointless to invest heavily in refur- nesses and the local authority to help nity to reinvent themselves and provide bishing, for example, if the standard of fund the redevelopment of all aspects the high quality products and services surrounding tourism facilities is poor. of the tourism experience. Providing co- required by modern visitors.

36 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 n an economic squeeze, when KEN ROBINSON Imoney is so tight, what would Chair Tourism Alliance and be the point of a tourism devel- opment bank? Readers with long Tourism Society Think Tank memories will remember that the government has been involved in funding tourism development initia- of tourism businesses wasn’t prop- Now the situation is worse and the tives before. Past schemes include the erly understood, or because there was need greater. Any worthwhile scheme English Tourist Board’s (ETB’s) Section a funding gap between the limited must be available to the many, not 4 Development Grant Aid Scheme. The amounts available on overdrafts, and just the lucky few. What would help ETB evolved a team of experts who larger projects where loans could be most? Probably the availability of tour- understood tourism projects. Regional secured on assets. As a board member ism-specifi c expertise to validate bank tourist boards submitted applications of ETB, I met with the Bank of England, investment decisions. But if public and administered the scheme, with and plans envisaged that £10m of pub- funding is to be committed it must be grants being decided by the ETB. lic funds clawed back from successful on an open, competitive, carefully mon- As the scheme was winding up, grant aided enterprises would be used itored process. Public funding could there were worries about funding to combine with £40m from banks to leverage commercial funding. The pre- being unavailable from the banks create a £50m investment fund. But vious Section 4 scheme’s 80 per cent/20 either because the specialised nature political will withered. per cent mix looks reasonable.

ourism is an important and NIGEL BLAND Tinternationally competitive Associate partner, Corporate Finance business and therefore there is no government that should not Deloitte provide support. However, where to focus this support is a long run- ning debate covering five main areas offered signifi cant fi scal incentives to start-up costs have been incurred, the of intervention: marketing; training; the sector but didn’t offer subsidised or debt markets and economy should have financial support; direct investment; soft loans. The other factor that stood improved, reducing the need. Further, and research and statistics. out was their consistent, clear and there are already government schemes There are few new questions in coherent tourism policies. in place – such as the Enterprise respect of mature industries like tour- One of the main reasons govern- Finance Guarantee, which facilitates ism. In 1993, as the country began to ments then (and now) are cautious of SMEs in raising bank debt – so perhaps recover from the last major recession, industry specifi c soft loan schemes another scheme is not the answer. Deloitte conducted a detailed review is the diffi culty in ensuring that such History seems to show that govern- for the UK government to determine money reaches the genuinely border- ments are most effective in intervening which EC countries were the most suc- line investments. To achieve this you in tourism by providing a competitive cessful in supporting their tourism need skilled people in place within an tax environment and facilitating des- industry. The ‘winners’ were France, effective operating framework. By the tination marketing. Perhaps the best Portugal and Ireland, all three of which time this is achieved and signifi cant strategy is to focus on these areas. 

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 37 PUBLIC ART ARTS & CULTURE SPECIAL piano man

f you were in London between 23 Luke Jerram, the artist June and 12 July, you might have who brought street pianos I noticed the city was a little differ- ent. In 30 spots across town, from to London in a work called Carnaby Street to the Millennium Bridge ‘Play Me, I’m Yours’, has and Liverpool Street Station, queues formed around an unexpected addition been making a living to the cityscape – each site now sported taking art beyond galleries a multicoloured piano painted with the words 'Play Me, I'm Yours'. and bringing it to citizens’ Locals and tourists, young and old, doorsteps through large- all waited patiently for their turn to ser- enade passers-by with tunes from the scale temporary public attached songbook, or to just plonk out artworks. He speaks Chopsticks. Spontaneous singalongs were held, bands shot piano-side music to Andrea Jezovit videos and citizens who wouldn't have otherwise spoken shared laughs. By the end of the event, 300,000 people had experienced the pianos, with over a thousand video and photographic

memories shared via a dedicated online SEAN MALYON PHOTO BY community, streetpianos.com – the over- whelming consensus there is that the dreams; he's also invited the public to immersive installations in event was a great success. underground tunnels in Bristol and Birmingham. Luke Jerram is the man behind the idea. The installation art- Jerram, who's colourblind and has a background in science ist, who brought the pianos to London with the help of Sing and engineering as well as art, is interested in creating works London and the City of London Festival, has had all sorts of that affect unusual perceptual territories in viewers, and his big ideas that have translated into massive public art works, installations, created for museums and galleries, are ambitious engaging people in cities around the world. Aside from ‘Play and participatory too – for example, ‘Dream Director’, created Me, I’m Yours,’ which has also appeared in Sydney, Sao Paolo, using original research from sleep psychologist Chris Alford of Birmingham and Bury St. Edmunds, Jerram has been tour- the University of West England, gives guests the chance to sleep ing ‘Sky Orchestra’, an event that sees hot air balloons fl y over over at a museum in 'Dream Pods', each themed to play a dif- a city at dawn playing music intended to infl uence inhabitants' ferent set of music and sounds – again aimed at infl uencing the PHOTOS BY LUKE JERRAM

The ‘Play Me, I’m Yours’ street pianos have appeared in Sao Paolo (above left) and Sydney (above right)

38 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 PHOTOS BY LUKE JERRAM LUKE PHOTOS BY

subject’s dreams. He also uses his creative prowess as a con- sultant, generating ideas for organisations from the Science The multicoloured pianos Museum to the Royal Shakespeare Company. London, to help choose appeared in 30 locations "I've got 30 sketchbooks on the shelf, and each of the sketch- the locations, which around London, including a book is full of about 100 ideas," Jerram says. "I'm interested were a mix of high pro- site on Harrow Road (above) in the way the world works and I can spend my time explor- fi le spots attracting lots ing little avenues of perception. Ideas just sort of appear. I think of pedestrians and hid- everyone has those ideas, it's whether you write them down den corners the public and whether you carry them out that makes the difference." may not have visited before. A piano tuner was hired to make a stop at each of the 30 sites daily, and each piano was given THE SONG BEGINS a local custodian to watch over it and cover it up in the rain. The idea for ‘Play Me, I'm Yours’ came through Jerram notic- Jerram managed the website, where the public could report ing how strangers in cities rarely speak, even when bumping problems like out of tune keys and missing stools. “We really into each other every week at the launderette or bus stop. The struggled to get funding, so we did everything for £14,000, project debuted in Birmingham in 2008 when a promised Sky which isn’t very much considering you’re reaching 200,000 to Orchestra fell through at the last minute following an incorrect 300,000 people. It’s very good value for money,” Jerram says. weather forecast; Jerram still had to fulfi ll his promise to deliver Following the international media coverage that accompa- an artwork to 100,000 people across the city, and thought of nied ‘Play Me, I’m Yours’ in London, Jerram has had requests the pianos as a solution. Installing them was fraught with chal- to bring the pianos to cities all over the world, from Florence lenges – Jerram's appendix burst just prior to the installation, to Norwich to New York to Toronto; he’s currently in negotia- meaning he couldn't oversee it, and the March rain and cold tions to bring the event to North America next summer, and is endangered the pianos. "Birmingham was certainly an experi- actively looking for producers and arts festivals who are inter- ment, and we learned lessons there about how to protect the ested in taking on the project. Jerram has also established a pianos from the weather, the best time of year to do it and what fund to enable the project to be presented in less wealthy cit- works in terms of promotion and the website," Jerram says. ies around the world; São Paolo’s Mostra SEC des Artes festival The São Paolo event in October 2008 saw people who had was the fi rst organisation to take advantage of the fund, making never even seen a real piano before come from miles away the event possible in a region where a used piano costs $1,000. to queue for one, and ‘Play Me, I’m Yours’ was considered (The pianos were later donated to community groups.) the highlight of the Sydney Festival in January 2009, reaching over 200,000 would-be pianists. But Jerram thinks the London BEYOND GALLERIES event has been the most successful, citing the surprisingly long Jerram feels cities need more large-scale public artworks like queues and piano-side music videos created by local musicians. ‘Play Me, I'm Yours’, noting that the gallery system in the UK Jerram installed the pianos around London himself with the often isn’t successful in bringing art to a diverse audience. “I help of a piano removal company, enlisting the producer, Sing quite like that rather than expecting the public to come into an

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 39 PUBLIC ART PHOTOS BY THIERRY GROBE THIERRY PHOTOS BY art gallery, I can take artwork to their door,” he says. "We should be doing more artwork in the public domain, but not necessarily the permanent sort of dodgy architectural artwork you see scattered about a city as it gets regenerated. With more live art events and temporary art works, you're going to reach a larger number of people, it's going to be better value for money, and you can have a Jerram (above left) has taken large impact on people's lives.” to a new set of homes ‘Sky Orchestra’ (above), a But putting on events like these in cities isn’t easy – there’s each day. Jerram, who’s work involving musical hot air lots of red tape, as Jerram has found. His team had to apply been working on the balloons, around the world. for music licenses for the 30 ‘Play Me, I’m Yours’ locations in project for three years London, fi lling out dozens of forms and putting up public notices after being inspired by the birth of his fi rst child, will be looking for each individual site; the absurdity of music licensing laws to prenatal groups and local hospitals to help build a database for the pianos was discussed in the House of Lords. “I think this of expectant couples, who will be able to choose the light’s dis- idea of music licenses has only been enforced quite recently. tance from their homes. He’s also working on ‘Resonance’, a Last year in Birmingham we did it without permission or licenses, specially-designed architectural space that will sing and reso- but I don't think we'd get away with that now,” Jerram says, not- nate with the wind without any electrical power or amplifi cation. ing that he’ll be going through the The work, which has received a major process again for the pianos’ next stop grant from EPRSC and is being devel- in Bristol in September. I love generating ideas. But oped with the support of the acoustic It wasn't Jerram's fi rst time running engineering departments at the University into bureaucracy; he experienced a then there’s fi nally seeing of Southampton and Salford, will be con- nightmare-ish three months of nego- the atwork on the street. structed next year, with a tour of windy tiations, forms and risk assessments hills beginning in 2011. as he attempted to get permission With a project like the Also soon to be complete is one of the for his fi rst tunnel artwork in Bristol pianos, it’s so wonderful highlights of Jerram’s recent consultancy in 2006, and then there was the last work for the Royal Shakespeare Company time the Sky Orchestra fl ew in the UK, when you actually witness – an artwork envisioned by Jerram which in Stratford-upon-Avon in 2006 – the the journey of them coming will be embedded in the architecture of the civil aviation authority complained and company’s new theatre in Stratford-upon- investigated all Jerram’s balloon pilots alive, with everyone across Avon, set for completion in late 2009. The for fl ying too low over the city. “It was work, which Jerram proposed along with 14 all a bit of a disaster, but we’re back on the city playing them. other ideas after he was enlisted to come course now, so I’m hoping we can fl y up with ways the company could connect again soon,” he says, noting there’s a with the community, will see members of possibility the work may be performed over London next year. the public embed objects, letters and artworks in glass cases and Simply going ahead with a work without permission, as miniature doors built into the theatre’s walls. Over the next hun- Jerram has done in the past with Sky Orchestra, can often be dred years, these works will be hidden and revealed as curtains the easier option, he admits. “Sometimes it’s easier to apolo- and posters are put up and removed, and walls are painted. gise for something you’ve already done than to ask permission. Jerram is also currently busy consulting with the Polish The way [a city council] is set up is going to make an artist’s life Cultural Institute on ways the organisation can promote Chopin diffi cult, so what they need to do is not clamp down too heavily and his birthplace of Poland during Chopin 200, a celebration on artists who do something without permission. There’s an ele- of the 200th anniversary of the composer’s birth happening in ment of common sense that has to be used as well.” London next year. He hopes to create a major artwork for the event, which may involve a return of the street pianos; for now, UP NEXT he’s been fi lling scrap paper with possibilities – his favourite part Despite the challenges of realising his public artworks, Jerram of his work. “I love generating ideas,” he says, “But then with a hasn’t been fazed – he’s currently looking forward to unveil- project like the pianos, it’s so wonderful when you actually see ing two new major works in the near future. ‘First Breath’, set what happens – the journey of them coming alive with everyone for early 2010, will see two weeks of searchlights piercing the across the city playing them.” The thousands of Londoners with night sky around Bristol, each situated near the home of a fam- happy memories of outdoor singalongs and spontaneous jam ily that has just welcomed a new baby; the locations will change sessions would undoubtedly agree. ●

40 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 Flexibility? Durability.

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the writing’s on the wall

Hosting Banksy’s biggest ever exhibition was a once-in-a-lifetime opportunity for the Bristol City Museum. Director Kate Brindley tells Kathleen Whyman how the controversial collection was set up in secret

couldn’t believe it. I thought it was a joke,” says museum THE SECRET SEVEN director Kate Brindley, recalling the moment she received Banksy’s anonymity is part of the brand, “I a call suggesting a collaboration between the notorious so it was vital the exhibition was kept Banksy and the Bristol City Museum and Art Gallery. secret until the day it opened. “It’s about As the anonymous graffi ti artist has built a career on sub- him launching into the public realm with verting institutions, it’s little wonder Brindley was shocked by no trail. He’ll just appear, as he always Banksy’s suggestion, particularly as his political artworks are does,” explains Brindley. The circum- sought after by museums and galleries internationally. However, stances demanded contractually and it soon became clear to Brindley that the irony of collaboration conceptually that no details were released and richness of context were what appealed to Banksy—and or the offer would be immediately with- not only did he want to work in his hometown, he particularly drawn. Consequently, only Brindley and wanted to work with the museum. “Once it was apparent it was six other members of the management real, we grasped the opportunity with both hands,” she says. team were aware of the covert project initially. They worked with Banksy’s team, never with Banksy THE BIG DRAW directly – although he oversaw the installation, staff were una- The Banksy Versus Bristol Museum exhibition, which ran from ware of who he was among the crew – and developed the idea 13 June to 31 August, showcased more than 100 Banksy from autumn 2008 to June 2009. Most exhibitions take between works including sculptures, stencils and oil paintings. In true 18 months and two years to set up, but this one had a much Banksy style, some were sneakily added after opening. A few quicker turnaround, partly due to a need to avoid exposure and of the larger pieces replaced regular artefacts – a burned- partly due to Banksy’s resources and organisation. out ice-cream van stood where the museum’s enquiry desk The museum closed for two days during the set up. At this usually is – while others were integrated with the art gallery point more staff had to be told about the exhibition, although displays. One of Brindley’s favourite works, Flights to Cairo, fea- Bristol city council was still kept in the dark. Ensuring the tures an Easyjet billboard juxtaposed onto a reproduction of a secrecy of the project was protected was perhaps the big- Claude Lorrain landscape. “It’s brilliant,” gest challenge for Brindley. “There enthuses Brindley. “I really enjoy his was a lot of rumour mongering,” sense of humour and the way he put the ABOUT BANKSY she recalls. “He has a huge follow- work in the art gallery. He clearly knew Banksy is a quasi-anonymous ing, and a couple of times there were the building very well.” English graffi ti artist. He’s believed frighteningly accurate allegations on Other exhibits included a model of to be from Bristol, UK but there the internet. We had to deny it and Stonehenge made from portable toi- is substantial public uncertainty be as vague as possible.” Brindley lets, a sculpture of a riot police offi cer about his identity and personal and couldn’t even boast about the part- astride a child's rocking horse and an biographical details. His graffi ti nership in an interview for the job of animatronic display featuring chicks as started appearing during the late director of museums and galleries in chicken nuggets. Numerous art works 1990s. His street artworks, which Middlesbrough, which she has taken were hidden among the museum to combine graffi ti writing with a dis- since the Banksy exhibition opened. encourage visitors to seek them out—for tinctive stenciling technique, are “It was frustrating but worth it,” she example, a realistic stuffed rat wearing often satirical, tackling topics such says. “We all had to be very faithful to sunglasses and a rucksack was planted as politics, culture and ethics. the project because it was so serious in the museum's natural history section. to him and his agent.”

42 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 ARTS & CULTURE SPECIAL

Banksy’s works ‘Flights to Cairo’ and ‘How do you like your eggs?’ (opposite page) were part of the exhibition, which drew 400,000 to the Bristol City Museum (above)

BANKSY VERSUS BRISTOL MUSEUM – LIZ TERRY

We made the two hour drive to Bristol toddlers, couples young and (very) old, artworks were the real genius of the fully aware that we’d be facing a three heavily pierced and tattooed teenagers exhibition, as they opened up this dusty hour queue and went armed with water – all standing in the sun together. and traditional museum in ways I doubt and newspapers to join the line which Once inside, the treats began. The have ever been seen before. fi lled a street adjacent to the museum ground fl oor was dedicated to Banksy’s The sight of the tattooed and pierced and snaked halfway round the block. artwork and installations, while the teenagers self-consciously clomping Museum researchers polled visitors to upper fl oors promised 30 further works through and diligently searching the fi nd out distances travelled. Many were scattered throughout the permanent col- ceramics collection to fi nd a Degas-style from far away - some from overseas: lections - you had to search to fi nd them. fi gure wearing a gas mask or the min- I’ve never experienced a more good Although the ground fl oor was eral gallery to fi nd a dildo stalactite will natured or diverse crowd – families with extremely satisfying, the scattered stay with me for a very long time.

ART ATTACK of a public museum and gallery. We don’t want people to feel Brindley appeared on Radio 4 the morning the exhibition offended, but if there was no debate it would be very diluted.” opened; soon, journalists from international media were fl ocking The exhibition attracted 400,000 people, many of whom prob- to the museum, along with enough visitors for a four-hour queue. ably wouldn’t have visited otherwise. Even in the fi nal days there While most people are delighted by Banksy’s work, some was a three-hour queue to get in. “The response was over- view him as vandal and feel he shouldn’t be revered. Brindley whelming,” says Brindley. “We knew it’d be popular but were welcomes the feedback. “I’d expect that from the way he’s still delighted by the numbers of people from all over the world.” developed his practice,” she says. “He’s got a very political ele- Brindley’s aware that the exhibition will be hard to trump, ment to his work. Debate is inevitable and good and healthy. both for the museum and for herself. “This will be a diffi cult Art should have debate around it. I’ve never shied away from achievement and experience to beat,” she says. “But I’m privi- controversy. When you show challenging works people can leged to have enabled Banksy to give a great and lasting gift to take it badly or engage with it positively. That’s part of the role his home city, plus give enjoyment to so many visitors.” 

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 43 BUSINESS ANALYSIS british cinema boom

Despite the recession, British cinema chains are on the verge of a record-breaking year – and with the rise of new 3D technology, some industry players believe this is only the beginning. Matthew Goodman reports

t’s been a terrifi c year for British people want to see, cinema – and not just in front of cinemas will do unim- I the camera. Slumdog Millionaire, pressive business. by Brit director Danny Boyle, may A fi lm that takes more than £10m have swept the Oscars, but for those at the UK box offi ce is deemed to be a screening the movies – the cinema noteworthy hit, and there have been several releases this year chains – 2009 could be record-breaking. to comfortably smash through that barrier, such as the latest According to Screen Digest, an indus- Harry Potter fi lm, Harry Potter and the Half-Blood Prince, the try consultancy, annual box offi ce takings aforementioned Slumdog, and the Star Trek reboot. are on course to smash through the £1bn barrier for the fi rst Industry executives argue the strong slate of releases has been time. “Cinemas are doing extremely well,” says Screen Digest’s given added potency because of the current economic environ- David Hancock. “Takings are at a level no one was forecasting.” ment. Steve Wiener, chief executive of Cineworld, says people Admissions, probably a better way of measuring attendance make sacrifi ces during a recession. “They don’t have money to trends, are also on the rise. For the fi rst six months of this year, spend on extravagant holidays. People tend to stay closer to the number of tickets sold is 14.5 per cent up on the same period home.” This means that they’re more likely to spend money on in 2008. With 83.5 million admissions in the fi rst half of 2008, the entertainment representing good value for money, with a night at UK is enjoying its best performance for nearly a decade. the cinema arguably meeting that need better than most alterna- Combined with the advent of 3D technology, it’s got the tive leisure activities. Travel agents’ loss is cinema’s gain. bosses of Britain’s largest exhibitors sensing a new era for Allied to the economics is the emotional rationale; a movie cinema. “There’s a chance this could be the biggest year in allows people to forget about their problems, at least for a cou- modern British history,” says Tim Richards, chief executive of ple of hours. Luke Vetere, marketing director of Odeon, the UK’s the Vue chain. “Last year was great; this year is phenomenal.” biggest chain, says: “People enjoy the cinema during times of economic downturn; it’s a form of escapism. We saw exactly STRONG RELEASES the same thing in the early 1990s.” There are a number of reasons why 2009 is proving such a Vetere says cinemas have also upped their game, too, making bumper year. Operators acknowledge that a strong release the modern multiplex a far more attractive proposition than the schedule is fundamental to their success. Without fi lms that smoke-fi lled fl ea pits of days past. “We have a growing number

Pixar’s Up is one of over a dozen 3D fi lms to be released by the end of 2009; signifi cantly more are planed for 2010

44 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 Cinema chains such as Cineworld (above) are investing in upgrading their screens to make them 3D cap 3D releases are great for

of Costa coffee bars at our cinemas, and we’re the biggest fran- exhibitors, who are able to charge chisee of Ben & Jerry’s ice cream in the world,” he claims. a premium to customers watching Wiener, who founded Cineworld with one multiplex site in 1995, talks of a cinema boom over the last 15 years, which has the 3D version of a fi lm versus seen the cinema industry shift from smaller city centre sites to larger, more modern out-of-town complexes offering more com- those seeing it in its ‘fl at’ format. fortable seating and better quality of sound and image. Customers don’t seem to mind This combination of factors is also attracting new demo- graphic groups of customers. Richards says baby boomers are being persuaded to come back to the cinema, with appealing releases and a more comfortable environment in which to watch change could be as signifi cant as those two technologies were them. “The baby boomers are the fastest growing segment of in their day. Vetere says: “Given the level of investment [in 3D], the market,” he says. “Some of them haven’t been in a movie we believe it’s here to stay – it’s defi nitely not a fl ash in the pan.” theatre for twenty years. They like what they see.” By the end of this year, there will have been more than a dozen fi lms put out in 3D, with signifi cantly more promised in GOING DIGITAL 2010. Such releases are great for the exhibitors, who are able Perhaps the last piece of the jigsaw is the evolution of projec- to charge a premium to customers watching the 3D version of tion technology, which is allowing movie houses to convert to a fi lm versus those seeing it in its ‘fl at’ format. Experience to digital. This is freeing them up to offer a greater array of pro- date suggests that where a fi lm is released in both 3D and regu- gramming, be it different types of fi lm other than the latest lar versions, the former will generate three times the revenue of Hollywood blockbuster or more unusual experiences such as the latter. Customers don’t seem to mind. “We’ve had very few opera and concerts. It could also permit other activities, such complaints,” Wiener says, arguing that customers seem happy as playing computer games on the big screen. to accept the principle of paying a little extra for the new format. Perhaps most strikingly, the technology is allowing the indus- Such economics have persuaded the cinema chains to invest try a fresh stab at introducing 3D fi lms. Unlike previous attempts heavily to upgrade their screens to make them 3D capable. All in the 1950s and early 1980s, when 3D was regarded as too have announced plans over the past few months to convert as gimmicky and clunky, many movie industry insiders think the many screens as they can. It’s not cheap – to install the neces- new technology is vastly superior to its predecessors and is sary projection equipment costs more than £50,000 per screen here for good. Richards says: “I have no doubt that all big pop- – but experience shows that it’s worth it. “A movie released corn-and-Coke blockbuster movies of the future will be in 3D.” in 3D plays bigger and longer [than its 2D counterpart],” says His industry colleagues are similarly excited. Wiener, for Richards. If that continues to be the case, the next few years example, isn’t exaggerating when he likens the advent of the promise to be more exciting than any Hollywood blockbuster.● format to the introduction of colour or sound, arguing that the Matthew Goodman is a business journalist at The Sunday Times

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 45 CONSULTANCY

consultancy pmpgenesis client County Durham Sport

mpgenesis has been work- ing with County Durham Sport P since 2008 to help develop an understanding of the sport and physical activity needs across the county. The initial commission to develop a sub- Good regional sports facilities strategy came on the back of completing the regional sports facilities strategy on behalf of Sport England North East. County Durham wants to be viewed as Advice a fi rst class county for sport and com- munity recreation. To achieve this, an Young volunteers at County Durham understanding of the quantity, quality and Sport’s July coaches conference accessibility of its existing sports facili- Three leisure industry ties was needed. pmpgenesis helped The strategy helped Durham County consultancies tell develop a sub-regional sports facilities Council, the new unitary authority estab- strategy, setting out the baseline posi- lished in April 2009, gain a clearer us about a recent tion of the county’s facilities and clearly contextual view of sports facility provision. establishing future requirements. It also allowed the authority to take a fresh project they’ve helped The work involved talking to national look at sub-regional and local planning for lead to success governing bodies of sport, local author- facilities management and development ities and other key sports providers to services, as well as the need for specialist understand their facility needs. facilities and performance venues.

consultancy TrioPlus client BABA

n the lead up to the Beijing Olympic Games, UK Sport’s Mission I 2012 process highlighted con- cerns about amateur performance boxing. Issues were raised about govern- ance and the overall climate boxers and coaches operate in. Post-Olympics, it was agreed that sig- nifi cant change was needed to ensure the best possible return on the potential multi-million pound investment ahead of London 2012. So, in October 2008, UK Sport decided to transfer responsibility for the Boxing World Class Programme to the newly reconstituted British Amateur Boxing Association (BABA). Following UK Sport’s deci- BABA has priate governance and agement board and the funding agency. sion at the end of 2008 to taken over management structures were To meet the UK Sport Assurance provide an investment of £8m responsibilty in place to provide logistical Process, appropriate policies and proce- for the programme, ahead of for the Boxing and operational support, to dures were developed and implemented 2012, TrioPlus director Alex World Class ensure the programme could to ensure compliance with legal company Newton was commissioned Programme meet its grant conditions – requirements and grant funding condi- to work with newly-appointed from UK Sport particularly compliance – with tions. To ensure effi ency, an IT strategy BABA Chair, Derek Mapp, in a an independent assurance was created to address data manage- three-month interim management role. In process commissioned by the funding ment and communication. the absence of a programme director, the agency and scheduled for April 2009. With the organisational systems and brief was to lead, guide and manage the A key part of meeting the brief entailed structures in place, BABA was able to programme through a period of change the instigation of effective governance meet all the requirements of the inde- and establish an effective and effi cient systems and procedures, including fi nan- pendent audit. The key issues highlighted independent organisation. cial accounting and budgets, against in Mission 2012 have been addressed, Given the levels of funding from UK which the programme could be measured and the programme is on a solid footing Sport, it was critical to ensure appro- and monitored by the newly formed man- to deliver its 2012 medal targets.

46 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 On completion of this strategy, pmp- genesis was retained by County Durham Sport to do further facilities planning work to inform Building Schools for the Future (BSF) proposals. This resulted in a short paper identifying opportunities presented by the BSF programme to meet shortfalls in facility provision and indicative cost implications. pmpgenesis also carried out some preliminary feasibility assessments in relation to two facility development projects in the former districts of Chester- le-Street and Wear Valley. The sub-regional facilities strategy iden- tifi ed a gap in swimming provision in the (former) North of Easington District. In late 2008, pmpgenesis undertook a feasibil- ity study on behalf of the County Sports Partnership and the district council on the development of a new pool. As a result, a bid has been made to next year’s county and record physical activity programmes Coaches conference attendees council capital pot to fund the develop- and projects across the four sub-regions experienced a number of workshops ment of a swimming facility in one of the in the North East. This information, which most deprived areas of County Durham. identifi es gaps in provision and good County Durham and partners coordinate In June, pmpgenesis embarked on a examples of what increases participa- their long-term approach to sport and physical activity data mapping project tion, is being used to develop a Physical activity, and will set the context for future involving a detailed literature review and Activity Strategy for County Durham. investment in physical activity interven- the development of a database to identify This will help County Durham Sport, NHS tions across the county.

consultancy Hall Aitken each project. client myplace 6. Attracting sponsorship and funding on a national and local level. yplace is a £270m govern- 7. Supporting project ment-funded programme, strategy—legal issues, M providing world-class business planning, places for young people and project management and launched in 2008 by the Department for research and analysis. Children, Schools and Families (DCSF). Tools include a website The youth-led programme provides for learning and the shar- young people with new opportunities and ing of stories and ideas, is a tool in tackling anti-social behaviour. as well as an annual Over a three-year period, the Big Fund myplace festival, regu- (distributing the money on behalf of lar events, workshops and DCSF) is investing in providing a support seminars, customised team that will function as the backbone advice, a mentoring serv- in the set up of ambitious projects driven ice, exchange visits and by youth participation and ideas. news updates. Hall Aitken was chosen to head a myplace continues to support service team consisting of part- grow and is endorsed by ners Gleeds, Bearhunt, Burness, YMCA ambassadors including England and a variety of young consult- Sir Steve Redgrave, social ants, mentors and national agencies. entrepreneur Lord Andrew To ensure that a project such as this is Mawson, and stars of the using its resources and assets to gain the stage and screen. Hall biggest impact, Hall Aitken Aitken and the team will and partners provide a myplace provides activities for young people continue to provide support that allows number of support services, through projects such as skate parks (above) for growth in the number of young people these include: involved in community activities. 1. Identifying and celebrating lead practice ing of ideas and experiences Torbay Council is aiming to open a 2. Using the ‘secrets to success’ as a 4. Evaluating the project’s impact and skate park and a drama studio as part of benchmark and showing how they can tracking to what extent lead practice has the project and this could play a key part be transferred to individual projects been embedded. in engaging young people in physical 3. Focusing on embedding lead practice 5. Creating tailor-made support pack- activity and sports, and providing oppor- into projects and encouraging the shar- ages to meet the individual needs of tunities to build participation locally. 

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 47 CONSULTANCY

strategic leisure

Vision . . consultancy Strategic Leisure client City Authorities/UEFA European Championships

Strategic Leisure was appointed to pro- appointed to lead a team of UK special- vide specialist consultancy support, ists, including architects DLA, to assess advice and project management to help the current masterplan. The team had in the redevelopment of the Kiev Olympic to ensure its compliance and suitability Stadium in the Ukraine. for hosting not just football matches, but Strategic Leisure was given a brief by also track and fi eld athletics. clients Kiev City Authorities and UEFA This involved a review of the plans and European Championships to help deliver proposals to highlight areas where oper- a modern, well-designed, compliant ational problems might arise; and input and sustainable venue, to host the 2012 in the design and layout of the stadium UEFA European Championships. bowl and access and positioning of ancil- The Olympic Stadium is Ukraine’s most lary facilities, including toilets, catering important sporting venue, and the cen- outlets and other units. trepiece of the country’s proposed plans Strategic Leisure was also required to for the 2012 European Championships identify ways that the venue could gener- which are being joint hosted with Poland. ate secondary income to ensure it would Our services include: The stadium is a national landmark become a valuable and well used asset and, because it has heritage site status, for the city of Kiev. Strategic Planning the plan is to completely overhaul the This involved a desktop market Feasibility Studies stadium, rather than build a new venue. appraisal, which included an assess- Greenspace/PPG 17 The design for the updated facility has ment of the need for hotels; the health Playing Pitch Strategies been delivered by German architects and fi tness sector; the restaurant market; Best Value/CPA GMP, who undertook the conversion of conferencing; and community sports. Procurement (PPP/PFI) the Berlin Stadium ahead of the World Strategic Leisure was also asked Interim Management Cup in Germany in 2006. to deliver a sustainable business Tourism and Heritage The modernisation of a building plan, based on the company’s market Operational Reviews which was designed in the 1930s has appraisal, together with recommen- Performance Monitoring proven a signifi cant challenge for the dations on a proposed management Business Planning Ukrainian organisers, who are keen to structure for the stadium in legacy mode. Marketing ensure that the stadium is not only a Using the information from the market strong competitor to host the fi nal of the appraisal, Strategic Leisure produced a t: 01925 855 550 Championships, but also that it will con- business plan which highlights the poten- f: 01925 858 769 tinue to act as a centrepiece of the city of tial for income generation from certain e: [email protected] Ukraine, attracting investment and sus- operations. The consultancy also made w: www.strategicleisure.co.uk tainable development. recommendations on the best manage- In order to conform to the rigor- ment approach, emphasising the need ous UEFA requirements for match day to employ the best to ensure the stadium Part of the Scott Wilson Group accommodation, Strategic Leisure was becomes globally competitive. 

ISSUE 4 2009 © cybertrek 2009 Culture, sport and lifestyle. Deliver your full potential.

pmpgenesis can work with you to maximise efficiency, develop facilities, increase participation and ensure a return from the decade of sport. Visit www.pmpgenesis.com RESEARCH How healthy are health clubs?

n 2008, the health and fi tness club Club units also rose 8.6 per cent, with industry generated an estimated The health club industry memberships growing 4.6 per cent. I US$68.2bn in revenue, serving As Europeans recognise the role nearly 117,500,000 members at continues to expand at an fi tness clubs play in improving health, over 122,000 facilities worldwide. This the market has encountered opportu- represents solid growth across the board impressive rate, according nities for growth through government from 2007, when 108,059 clubs served to IHRSA's 2009 Global regulation and investment. Industry 106,774,500 members and brought in Report. IHRSA senior transactions have increased over the US$61.5bn. It also keeps the industry on past few years through consolidation, track to meet the IHRSA-led goal of 120 editor Kristen A Walsh private equity investment, and man- million health club members by 2010. discusses the fi ndings agement buy-outs/buy-ins. Investors In the midst of uncertain economic are attracted to the industry’s robust times, the global health and fi tness growth rates and profi t potential. industry has proved to be resilient. In the In spite of the fl uctuating nature of US, industry revenues totalled US$19.1bn in 2008, an increase the fi tness market in the Asia-Pacifi c, the region’s potential for of three per cent over 2007. The total number of US health growth remains promising. Revenue from the market decreased clubs increased by one per cent in 2008, up from 29,636 to by 12.5 per cent from 2006 to 2007, while the total number of 30,022. Health club memberships in the US totaled 45.5 mil- health club facilities grew 31 per cent from 10,094 to 19,590 lion in 2008, a decrease of 2.4 per cent from 2007. Nonetheless, locations. During that same period, membership increased 21 per existing members drove increased revenues as non-dues- cent, from 13.2 million to 16 million. The fi tness market is frag- related sales improved by four per cent. mented in several Asia-Pacifi c countries, with many operators offering basic facilities at rock-bottom prices and select leading GLOBAL INDUSTRY OVERVIEW clubs providing additional amenities to justify premium prices. Non-dues revenue, along with membership retention, has been All in all, the worldwide health club industry made advances in climbing in the Canadian fi tness market, as more members uti- 2008. While 2009 is proving to be a challenging year for health lise personal training, spa amenities and other services. In Latin club operators, the industry’s fi rst quarter performance – which America, especially Brazil, the fi tness industry has been grow- has proven it to be recession-resilient – indicates that it should ing steadily, as business owners improve their fi tness operations fare better than many other sectors of the global economy. and consumers’ willingness to pay for memberships increases. Health and fi tness is also increasing in importance in Europe, BEYOND THE NUMBERS as more Europeans show a willingness to invest in their own A surprising number of IHRSA facilities report they’re holding health. While consumer spending on health has increased, the their own, while a few are actually experiencing some growth. fi tness industry does compete for the discretionary income of The most common observation is that while selling new mem- health-conscious consumers. The European health club market berships has become more diffi cult, current clients are holding generated US$33.3bn in 2007 (the most recent year for which onto their memberships and are increasing their club usage. non-US data is available), an increase of 16 per cent from 2006. Most clubs responding to a February 2009 IHRSA survey

GLOBAL MARKET SIZE AND SCOPE Continent Total Industry Revenue (USD) Total Number of Clubs Total Number of Members

Europe $33,292,523,912.00 46,736 40,685,750

North America $22,699,904,000.00 35,759 53,438,100

Asia $8,575,700,000.00 16,390 12,974,000

Australia $2,207,000,000.00 3,200 3,010,000

South America $1,365,760,000.00 19,638 6,002,000

Africa $26,419,683.00 750 1,379,525

Total $68,167,307,595.00 122,473 117,489,375

50 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 In 2008, the health and fi tness industry generated an estimated US$62.8bn in revenue

reported making some minor changes due to the recession: ing periods of fi nancial belt-tightening, but there will also be s increasing the focus on customer service those who buy one instead of other more expensive recreational s discounting enrollment fees options and/or vacations,” says Casey Conrad, president of s offering shorter-term memberships Communication Consultants, based in Rhode Island, USA. s increasing marketing and advertising In the meantime, health club operators are fi nding ways to cut s creating new promotions costs without adversely affecting the member experience. s increasing focus on profi t centers “In many cases, clubs have been successful in offsetting fl at, s offering club services to non-members or slightly reduced, revenues through signifi cant expense sav- s reviewing staffi ng schedules and hours ings,” says Rick Caro, the president of Management Vision, a s closely managing expenses consultancy based in New York. “Those clubs that focus on all of s postponing equipment purchases, but maintaining capital the right things now – the member experience, better systems, expenditures tighter cost controls, effective marketing and sales, the fragile member, adequate fi nancial resources, etc – will be poised for For many club operators, the recession has had a silver lining. greater success once the economy strengthens again.” "Right now, we see incredible opportunities for international growth,” says Jeff Klinger, CEO of Anytime Fitness, which LOOKING AHEAD recently opened its 1,000th facility, making it the world’s larg- The fi tness industry may prove to be one of the “recession’s top est 24-hour, co-ed fi tness franchise in terms of open facilities. winners,” according to fi nancialweek.com. The publication des- Before the end of 2009, Klinger predicts the company will have ignated the sector as one of its six winners. “With more people more than 30 clubs in Canada and will open its fi rst clubs in focusing on achieving healthier lifestyles, the health and fi t- Italy and India. Additional international expansion plans include ness club industry is expected to increase 2.2 per cent in 2009,” several European countries, the Middle East and Asia. Ibis senior analyst George Van Horn told fi nancialweek.com. Holmes Place opened fi ve clubs in 2008 and has six more “As baby boomers pass through their 40s and 50s, health-care scheduled. “We’re also analysing possible acquisitions,” says costs are forecast to rise dramatically, creating an incentive for Nick Coutts, CEO of Holmes Place Iberia. “More opportunities insurers to promote preventive practices, like hitting the gym.” are coming up because people have run out of cash.” Recent data suggests that the pace of deterioration is slow- “We’re well capitalised, and we’ve been able to take advan- ing. According to the Blue Chip Economic Indicators survey of tage of a soft real estate market and lower construction costs,” private economists, released in April, the US economy is set to says Jim Rowley who, along with Mark Mastrov, left 24 Hour emerge from recession in the second half of this year as con- Fitness and launched UFC Gym. The company plans to open sumer spending and the housing sector recover. Health club fi ve to 10 clubs by the end of this year. companies around the globe are prepared to take advantage. In addition, many clubs are reporting increased usage by mem- “The resiliency of the health and fi tness industry, led by oper- bers who have more time on their hands and want to take control ators and entrepreneurs, positions it strategically for the future,” of their health and relieve the stress and anxiety that accompany said Jay Ablondi, IHRSA’s Executive Vice President of Global an uncertain economy. In this regard, health club memberships Products. “While these aren’t ordinary times, the fact remains are proving to offer unbeatable value to regular users. there's simply no better industry in which to work or invest.”  “Some people, of course, will cancel their membership dur- The 2009 IHRSA Global Report is available at www.ihrsastore.com

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 51 CATERING

We ask four leisure industry caterers and their clients about their work together and greatest achievements cooking up successsuccess ISTOCK.COM/RICH LEGG PHOTO:

s GL1's on-site hos- Caterleisure Group A Gloucester Leisure Centre (GL1) pitality The venue: company, Caterleisure The client: Aspire Sports and Cultural Trust has been involved with a range of events, from concerts to large sporting occasions. viduals and the logistics of feeding Caterleisure The company has catered for the 450 athletes and offi cials two worked on the UK National Synchronised Swimming meals a day! Each meal had 2.5 European Junior Championships for the last two hour servings to fi t in with train- Synchronised years, and worked on its largest and ing and competition schedules. We Swimming first international event this year – also had to maintain a full catering Championship the European Junior Synchronised service for spectators and everyday Swimming Championship. leisure centre users. We produced We talk to Caterleisure operations 5,500 meals for the event. manager Adrian Pace and Aspire operations director Cathy Daley about What were the results? what it was like putting on the event. Daley: The results were a resound- ing success, receiving accolades How did you work together? from LEN and the ASA events team, Pace: The leisure centre assisted us greatly as well as from athletes from the with logistics, including ensuring that participating nations. the right areas, equipment and staff were available. Communication was a vital part What were the biggest of the planning process. We had numer- challenges? ous meetings between the event organiser, Pace: Catering for the likes and the client and our on-site catering man- dislikes of people from over 30 countries. and excellent teamwork on the cater- ager, and we communicated any updates We managed to overcome this by having a ing side, we were able to produce enough or changes as soon as they happened. It well-researched and constructed menu to food to feed everyone. We were also asked was also important for us to know exactly cover the majority of the athletes. We dealt to increase numbers by an extra 50 per what the client wanted and to make sure with individual requests as effi ciently as sitting, and managed to do this by immedi- we were able to deliver. possible. In one instance, we had to cater ately adjusting menus and food orders. for an extra 70 people, which we managed Considering the size and scale of the What special considerations were there? within 30 minutes. event we didn’t actually have any major Daley: The balance of the food and nutri- The most important thing was to make problems, as everything was planned right tional consideration for the international sure everyone got fed. Because of our good down to the last detail, and contingency athletes, the dietary requirements of indi- communication with the event organisers plans were in place.

52 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 Digby Trout created the afternoon tea service for the Orangery at Kensington Palace

igby Trout, which falls the competitors are. We researched, under the Elior umbrella, Digby Trout shopped and dined and believe our D afternoon tea service is right for the has been running the 175- The venues: Kensington Palace, the Tower seat waiter service restaurant at of London and Hampton Court Palace environment and surroundings. the Orangery at Kensington Palace The client: Historic Royal Palaces (HRP) We looked at the whole experi- for years; the caterer has also ence, and why people come to this been running the 225-seat New destination for afternoon tea. We also Armouries Restaurant at the Tower of or crown funding so we rely entirely on the have fully trained staff with regards to tea London since it launched in 2001, and income we earn through visitors. knowledge, and even a tea master on site. began providing services for Hampton Finally, we were the fi rst restaurant to Court Palace’s 225-seat Tiltyard How were the menus put together? serve Tregothnan tea – the fi rst tea ever Café and 80-seat Privy kitchen in Lucatello: We created bespoke food using grown in England. We sent staff down to 2004. Digby Trout also runs kiosks at historical connections and ties with HRP Kent to get trained on how the tea is pro- Hampton Court Palace and the tower, representing four periods – medieval, Tudor, duced, and how to pour the tea on site, and caters for evening events. HRP Georgian and Victorian – as well as keep- with regards to time allowed to steep, etc. recently renewed Digby Trout’s contract ing British classics such as fi sh and chips. for another two years. We work very closely with Marc What new innovations have We speak to Jody Lucatello, Digby Meltonville, the food historian, and you launched recently? Trout’s manager for HRP, and HRP direc- Hampton Court Palace. Marc has a wealth Lucatello: Summer ice cream tricycles tor of communications and development of information! He translates old English with fresh British ice cream from Exmoor; Danny Homan about the partnership. cookery books, researches time periods, expanded summer menus for the Orangery; and works with us incorporating histor- and an expanded ice cream parlour and ter- What considerations need to be ical recipes into our sites. We cook and race at Hampton Court Palace. Hog roasts taken into account in the catering? taste the recipes together, and sometimes at Hampton Court are in the planning. Homan: Every palace has a different set of slightly modify them so that the modern target audiences. There are more families palate can enjoy these very strong dishes! What are your future plans at the Tower of London, and more locals All the Georgian soups are made with for the venues? who lunch at Kensington Palace, but the meat stocks and are really hearty, so we Homan: One of our best operations is our palaces also attract considerable income always offer a vegetarian choice on the French pastisserie-themed Paul kiosk out- from tourists, particularly from Europe and side. We let the visitors sample the soup as side the Tower of London, and we'd like to the Far East, so certain audience groups' well. Tudor sausages were created using roll that out across the whole group as soon preferences are taken into account. historical recipes, and beef and King's Ale as possible. We also have a site under- pies using HRP King's ale. neath Tower Bridge which we're looking at How important is catering as developing into a destination mid-priced an income stream for HRP? What about the Orangery tea service? restaurant. We hope to open that within Homan: It's really important – as a char- Lucatello: We fi rst determined where we the next 18 months, and we'll go to the ity, HRP doesn't receive any government wanted to be in the marketplace, and who market again to fi nd an operator for it.

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 53 CATERING

Lindley Group The venue: Welford Road The client: Leicester Tigers

indley, which has been work- Ling with Leicester Tigers since 2000, recently signed a £40m contract to provide public and corpo- rate hospitality catering for the rugby club for another 11 years. Welford Road is undergoing a £60m expansion Welford Road is undergoing a £60m expansion that will see a new stand open next season and stadium capacity increas- ing from 17,500 to 30,000; Lindley has been part of the planning proc- What's been the biggest challenge? trying to achieve and they're aware of what ess and as part of the agreement is McCrindle: Having to allay any concerns we're trying to do. Lindley is involved in investing £1.25m in a new state of that the club had at the start of the con- all of our planning meetings and we work the art kitchen for the new stand. We tract nine years ago. Because of their together to develop the strategy for devel- speak to Lindley chief executive Alex previous experience of contract caterers oping the business. McCrindle and Leicester Tigers' man- there was a certain amount of nervous- aging director David Clayton. ness to overcome within the club. We had Is catering an important income to prove ourselves quickly and demonstrate stream for the club? How did you start working together? that we could deliver beyond expectations. Clayton: Absolutely! Public concourse Clayton: There had been an element of catering is something our supporters dissatisfaction with our existing caterers How have you worked together expect us to provide, but the revenue we and we'd been receiving some complaints to achieve catering success? receive from catering also gets invested from fans and clients, so when the contract McCrindle: We’ve set operating standards back into the club, so it makes a signifi cant came up for renewal in 2000 we had to get that we adhere to so it was fairly straight- contribution towards future development. it right from the outset and so we wanted forward to put those in place. The task a catering company that knew what they played very much to our core strengths of What are your future plans? were doing and could hit the ground run- being able to provide high quality food and McCrindle: We’re working on broaden- ning. Both Lindley's reputation within the service in a short time window. ing the choice of food on offer and creating sports industry and my experience of work- We review the menus with the club each a ‘food mall’ within the stadium, with ing with Lindley when I was at other clubs season and if they don’t like something, bespoke eateries. For example, Tigers brought them into the frame. they tell us and we come up with alterna- Spice, a curry house; Tigers Pizzeria, offer- tive options. Consistency of delivery is also ing handmade pizzas; and Tigers Bakery, What does the operation important, and this is down to the team which will provide pies and pasties. involve today? based at Leicester Tigers. During the nine Kiosks will feature state of the art equip- Clayton: On match-days, we offer a diverse years we've worked with the club we've ment so they won’t just be serving up the range of food in the executive and corpo- only had two managers. usual burgers and hot dogs. Match-goers rate dining areas, and we're also catering Clayton: Lindley is fully integrated as part will be able to choose from pork and apri- for thousands of fans on the public con- of the Leicester Tigers management team. cot or lamb and mint burgers, or ciabatta course where the requirements are very They aren’t regarded as a separate entity rolls fi lled with griddled chicken. We'll also different. When it comes to event catering, or third party supplier – they’re effectively offer a range of traditional hand-pulled it’s very much about tailoring the catering one of us. We also have an ‘open book’ pol- local ales on a much greater scale than any to suit the clients’ needs. icy – we're fully aware of what Lindley are other rugby or football stadium.

CATERING NEWS

Azure wins Murrayfi eld contract New caterer for the British Library Azure, a division of Elior UK, has Peyton and Byrne has taken over as secured its fi rst national stadium con- caterer for the British Library, adding tract for the Murrayfi eld Stadium. the venue to its portfolio of museum The caterer will be providing event and gallery clients. and matchday hospitality services at The caterer is now responsible for the Scottish stadium, along with con- Murrayfi eld the upper ground fl oor café, fi rst fl oor ference and banqueting services, restaurant and terrace, a grab and go public catering services, public bar managing director Adam Elliott. outlet on the piazza and a take-out cof- service and internal catering services "For matchdays, the challenge is to fee bar, as well as conferences and for the 67,000-capacity venue. raise the quality of the product and banqueting and the provision for the Azure is working on innovative service,” Elliott says, adding that the library's 2000 employees. As part of menus and food offers, and will place aim for non-matchdays is to take a Peyton & Byrne’s changes to the site, a new focus on the quality and local larger share of Scotland’s conference the café is undergoing a redesign, with sourcing of food product, says Azure and banqueting market. completion set for September.

54 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 VAC 2009 the annual National Conference of Visitor Attractions wednesday 7 october 2009

Where? The QEII Conference Centre, London. Who? You, if you are an owner, manager or marketer of a visitor attraction, an opinion former, a tourism or heritage professional. Why? Never have Britain’s Visitor Attractions faced more challenging trading conditions. But “Challenges make Champions” – and we will be examining what the best do to survive and thrive, and learning from Attractions that have made exceptional gains. Evaluate your strategies to stay one step ahead. This is your conference – organised on a not-for-profit basis by the industry. Come and exchange ideas and information with fellow Delegates and question industry leaders. BOOK NOW! Please log onto the official VAC 2009 website to register for the conference www.vac2009.co.uk Early bird and multiple booking discount registration rates will apply. Early Booking Deadline 6 August 2009!

SUPPORTING SPONSORS

OFFICIAL PUBLICATION

Supported by CATERING

Sodexo Prestiage has been providing catering for Goodison Park (above) since 2006. The stadium has a range of dining facilities (below)

Sodexho Prestige The venue: Goodison Park The client: Everton Football Club

odexo Prestige has been pro- Sviding conference, events and hospitality services, as well as matchday public catering, at Everton Football Club’s Goodison Park since 2006. We hear from Andrew James, regional director for Sodexo Prestige in the North, and Everton FC chief executive Robert Elstone

What catering needs did Everton FC have before enlisting Sodexo? Elstone: Before Sodexo, the catering service provision at Everton was problem- atic and our ‘product’ inconsistent. We regularly faced service level issues and complaints about the quality of food. and a £5,500 per season lounge package to adapt to a new Sodexo regime. However, to a cafeteria-style service in a £1,000 per new menus, new food styles, improved How did you work together to come up season package. Sodexo is also involved in service, stronger management and bet- with a plan for the catering services? the non-matchday sale of the venue and ter business controls overcame this initial James: A Sodexo project team worked delivery of a variety of non-matchday pack- apprehension. The quality of the match closely with the club’s catering department ages, as well as the provision and servicing day catering is now being recognised, with throughout the year prior to the contract of the club’s business meeting needs. industry awards over the last two years starting, looking at the existing operations, There were a number of special con- including the Stadium Experience Offi cial listening to what the client wanted and siderations that Sodexo had to take into Football Hospitality Awards 2008, at which agreeing standard operating procedures. account when taking over the catering Sodexo was recognised in nine categories. The team also liaised with existing staff, operations, including the provision of the lounge members and fans to ascertain the club’s exclusive beer partner (Beer Chang Is it diffi cult to be innovative club’s catering needs. supplied by ThaiBev) on draught, which with stadium catering? Elstone: In order to produce an effective has been a key challenge that Sodexo has James: Sodexo is always exploring and and ongoing plan to realise our aims, we had to overcome. In addition, the con- implementing innovative ways to fi ll the meet regularly with Sodexo to review per- fi guration and size of catering kiosks is a conference and banqueting lounges on formance and confi rm priorities. We have constraint Sodexo has had to work around. non-match days. The only restriction we daily dialogue and an integrated team, have at Everton is that the pitch area and which is aided by Sodexo absorbing key Is catering an important income stand seating can’t be used for any other staff from our existing team. We jointly stream for Everton FC? activitiy than football to protect the turf. implement regular customer feedback Elstone: Catering represents about fi ve per projects and ensure we adapt and learn cent of the club’s annual income. It’s very What are your future plans? from customer needs. important fi nancially and as part of our Elstone: We have well-advanced plans to matchday service to our fans and clients. move to a new venue. But if these don’t What does the operation involve? materialise our challenge will be to drive Elstone: The operation currently involves What’s been the biggest challenge? more revenue out of the existing venue. This all matchday fan catering. It also entails all James: The initial concern of the existing will mean a review of the above challenges matchday hospitality from our Boardroom staff, fans and lounge members being able to see which we can economically resolve.

56 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 ADVERTORIAL

Building sustainability into business

Kraft Foods, parent company of The Kenco Coffee Company, is continually working to reduce the environmental impact of its activities

reventing pollution and pro- company’s initial focus has been in the and social improvements. Coffee farm- moting the sustainability of the areas of coffee and cocoa. ers learn to improve coffee quality while natural resources upon which it reducing costs, becoming more effi cient Pdepends, while providing high Sustainably Farmed Coffee and building self suffi ciency. quality products that meet the needs of Kraft Foods has been working in the area Now 75% of beans for the entire its consumers. of coffee sustainability for 15 years, hav- Kenco freeze-dried coffee range are Kraft Foods approach to sustainabil- ing a series of country based projects sourced from Rainforest Alliance ity focuses on the areas which have the as well as being a contributor to the Certifi ed™ farms and the company’s biggest impact on its business: energy Common Code of the Coffee Community intention is to move its entire coffee reduction and effi cient resource use, project, a global initiative which seeks to portfolio to be sourced from Rainforest ethical sourcing of commodities and defi ne sustainability in the coffee sector. Alliance Certifi ed™ farms by 2010. packaging reduction and recyclability. Since 2003, Kraft Foods has been work- Ethically Sourced Hot Chocolate* UK Manufacturing Initiatives The Kenco Coffee Company was the fi rst A primary focus for the company has been We have a long UK manufacturer of hot chocolate prod- on issues related to product manufactur- term sustainability ucts to source its cocoa from Rainforest ing, such as reduction of air emissions, Alliance Certifi ed™ farms. The company water effl uence and solid wastes. At strategy and have has worked with the Rainforest Alliance Kraft Foods’ Banbury coffee production to open up new supplies from certifi ed site, where soluble coffee is manufac- set aggressive goals sources in West Africa since 2006. The tured, 85% of the plant’s electrical energy entire Suchard Away From Home portfolio requirement is generated on site by Steve Yucknut, Vice president, contains cocoa sourced from Rainforest Combined Heat and Power units (CHPs), sustainability, Kraft Foods Alliance Certifi ed™ farms. while the company has invested heavily in technology to remove coffee grounds from Other initiatives the waste water stream used in the pro- ing with the Rainforest Alliance, a leading By using indirect distribution and routes duction process before it returns to the independent non-profi t environment to market we are also helping to min- local municipal treatment works. The site organisation, and has helped advance imise the environmental impact of is also ISO 14001 certifi ed. the availability of coffee from Rainforest transportation. Alliance Certifi ed™ farms into the main- Finally, The Kenco Coffee Company is Sustainability in Product Sourcing stream. Kraft Foods’ focus on sustainable proactive in the area of paper cup recy- The company is committed to produc- sourcing has helped to drive growth in the cling, being a founder member of The ing quality coffees long into the future. number of Rainforest Alliance Certifi ed™ Paper Cup Recovery and Recycle Group Agriculture can have a signifi cant environ- farms. The programme assures consum- whose aim is to fi nd a practical solution to mental, economic and social impact and ers that the products they are buying the disposal of paper cups in the UK. for this reason Kraft Foods works closely come from farms that meet demanding Overall, Kraft Foods is continually work- with its agricultural supply base. The standards for environmental, economic ing to improve its performance in this important area for further information go to www.kencocoffeecompany.co.uk. For further information on the Rainforest Alliance visit www.rainforest-alliance.org

* From May 2008 the cocoa in Suchard Hot Chocolate is sourced entirely from Rainforest Alliance Certifi ed™ farms

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 57 SENIOR’S SOLUTIONS NUMBER 13

More than ever, customers are turned off by a rip-off approach to charging, and turned on by establishments that deliver quality and value. Being valued by your customers means they’ll choose you whenever the opportunity arises. How to become valued for value Handled the right way, providing value for money and winning the trust of guests needn’t mean sacrifi cing revenue

had lunch the other day at for each delivery to the room (not, in my Howard’s House to show off mind, four star room service). However, I I my new venture to old pal Ken accepted it until they forgot to deliver a Robinson, chairman of the Tourism bottle of water along with the bottle of Alliance. He quite liked Howard’s House wine. They then promptly charged me an – we had lunch in the garden. He then extra £3 for the additional forgotten deliv- rang me back in the afternoon to tell ery. Not good guest relations. With much me that the lawyers he was meeting the same short-sighted thinking, they’ve in Salisbury used to enjoy Howard’s also ceased to deliver a turn-down serv- House but thought the dining room was ice. Of course, they’ll supply it when you a bit cool and boring these days. (It just ask, but the whole approach doesn’t goes to show what I thought was ele- envelop the guest in a comfortable sense gant and relaxing is cool and boring to of welcome and goodwill. some important customers!) Always see it through the eyes of the guests. Don’t make the ‘Talk in the language of the listener’ has recession depressing long been Ken’s mantra. This point as It’s my observation that the English lei- well as the observations from his lawyers sure market is doing quite well. Part of made me think again about communica- that is the ‘staycation’ factor, but it’s also tion. It’s not what we say, it’s what they to do with the fact that eating, drinking, hear or read that matters. We mustn’t chisel away at our credibility celebrating life’s little triumphs and tribu- with extra charges here and there. These lations and generally trying to make the See it through the confi rm the suspicious mindset that lurks best of life continues despite the eco- eyes of your guests close to the surface in every guest. nomic climate. However, the mood has These are unsettled times. The expenses changed. Even in the fi nest restaurants furore at Westminster, the complete The ‘do as you would and most luxurious hotels, the giddy breakdown in confi dence in the fi nancial be done by’ test spirit of excess which ruled up to the community; these have reinforced deep The simple rule about any expression or middle of last year has almost completely suspicion in consumer’s minds. It’s worth offering you might wish to make – par- evaporated. Guests are looking for value remembering this whenever we approach ticularly anything to do with pricing and and they’d like it delivered with a smile. communication with potential visitors or charging – is ‘if you wouldn’t like it, they The most important factor in operating guests. Talking the talk won’t do it, we won’t like it’. My advice is to avoid making with a healthy revenue stream, but also have to walk it and mean every word we any charges which smack of exploitation. making guests feel well handled and not say. It’s important we deliver value for We stayed recently at the four star exploited, is the added value approach. It money in every aspect of our offering. Haven in Sandbanks, and they charge £3 works with rooms – free upgrades wher-

THE VFM CHECKLIST

1 Don’t rack up the prices to show rent climate, in most commodities and when guests have problems. Help savings. Charge fair market prices supplies, it’s a buyer’s market. Good them out and they’ll be back. and stick to them. attention to buying discipline will 5 Use your team as ambassadors. The 2 Don’t discount – add value. Deliver enable you to charge a fair price and leisure business is a people business fully on expectations and you won’t keep a full margin. and people talk. If your team is fully need to slash the price. 4 Don’t exploit their diffi culties, be on side and trusts you, you can rest 3 Buy well, charge fairly. In the cur- helpful. Don’t try and make money assured they’ll tell your customers.

58 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 Gold star for VFM and a cheery welcome on a wet day! The Old Granary at the Quay, Wareham

A torrential downpour on a sum- disabled loo and to mer’s day found us outside the Priory generally make us at Wareham. Sadly, despite their best feel completely at efforts, they couldn’t fi t us into the din- ease and welcomed. ing room, particularly with my mother (The experience of and her wheelchair (stupidly, we hadn’t taking wheelchair booked and the Priory is ever popular). guests to restaurants We managed to perambulate down to and leisure attrac- the quayside and get through the door tions always adds an of the Old Granary without getting too interesting new dimension.) The Old Granary team offered soaked. Although it was only 11:45 AM, They were engaged in a fascinat- cheerful, professional service they were quite happy to sort us out a ing exercise in restructuring the food table for lunch, to clear access to the displays in the cabinets around their service offered to us was also extended charmingly modernised interior, and to the other guests who staggered in the sight of the energetic staff moving from the rain to fi nd that the sunshine pasta, various oils and other good- that day was inside, not outside. ies into various structures made for an If all establishments managed to entertaining half hour. Amid all this, operate with the joie de vivre and pro- they cheerfully served us coffee, went fessional friendliness of the team at to get us soya milk when asked and the Granary, English summer weather made sure we were well set up for would cease to be a problem. The lunch. Lunch itself was straightforward Priory’s loss may be the Granary’s gain. but delightfully fresh, and the excellent We shall certainly be back.

The excellent service offered to us was also extended to the other guests who staggered in from the rain to fi nd out that the sunshine that day was inside, not outside

ever possible, small touches such as or even interest income on savings and enjoy it? Did you think it was good fruit and a decent sized bottle of water, investments are but hazy memories for value?’ The answer’s obvious and the along with bathrobes in place rather most of us. The market therefore consid- question best avoided. In the VFM cul- than grudgingly delivered when asked ers the question of value much more than ture, simply asking whether people feel for. Above all, a smiling sense of recog- in the recent past. If you and your team fairly treated and properly served helps nition from all staff, will do the trick. The consider each aspect of your service or communicate that we’re all on the same odd complimentary canapé and civilising product offering on a value basis, and side. Talking to our customers is always touches in dining (such as bread, oil and can justify the price charge by the value the best way to fi nd out what they really butter without charging) again help. (The delivered, you have a good basis for a think. Being fair-minded in response to Haven, incidentally, has also withdrawn strong relationship with your customers. any complaints is always the easiest way nuts and olives from its cocktail bar, Consumers are canny and fully under- to get them to come back. If you don’t although you can buy a packet of crisps - stand that good things cost money. They talk to your customers, you can rest again, this sends the wrong signal.) simply don’t want to be over-charged. assured they’ll be talking to each other. If The right principle to work on is to In such matters, thorough briefi ng and they haven’t got the right message, that charge a fair price with no extras that training for the service team pays divi- can be very dangerous indeed. delivers value. High prices and exploit- dends. If your staff understand the level ative practices lead to resentful guests of service and quality they’re offering and Take pride in offering value and resentful guests usually demand dis- are proud of it, they’ll defend any queries Whether you’re a hotel, restaurant or lei- counts. Once a discount is given, it’s very with natural conviction. If they think some sure operator, value is a concept that hard to take it back on the next occasion. of your prices and practices are a rip off, can be communicated. If you ensure A fair price and a no-discount policy will they’ll fi nd it hard to hide their feelings. your website, brochures and, most of all, actually deliver a better rate and revenue More than ever, a VFM culture means personal welcome all communicate the return than an exploitative price with fre- having the confi dence to confi de in your fact that you’re proud of offering a value quent discounting. Again, ‘if you wouldn’t staff, trust them, and motivate them to for money service, it will reassure peo- like it, they won’t like it’ applies. In these meet their sales and service targets. ple. Actually delivering it on every visit times, pricing is governed by the market, It’s also important in a VFM culture will bring them back, and they’ll tell their not by adding up all the costs! to ensure your customers have got the friends. Probably the best role model in message and are on side. Formal ques- terms of value for money (as opposed Developing a VFM culture tionnaires or informal chats will give you to cheapness and discounts) is the Value for money is something every cus- that information readily. In a rip off cul- Waitrose operation. In hard times, quality tomer is looking for. Pay rises, bonuses ture, it doesn’t ever do to ask ‘did you and value will still fi nd a market. ●

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 59 BISL Parliament is away on summer recess, but there are a number of government announcements and manifestos the sport and leisure sector should watch – especially as parties prepare for the upcoming general election. In her last column as BISL chief executive, Brigid Simmonds investigates

WHERE NEXT?

s I write my last column as BISL chief executive (I’m tion that the historic environment can make for regeneration, handing over the reins to Andy Sutch), little seems encouraging tourism and enhancing the quality of the environ- A to have changed since I began writing for Leisure ment and the region’s sense of place, but it will be important Management some 15 years ago. that those with historic properties or developments within sight The theme is still regulation – too much, and too many unin- of them look to the English Heritage consultation and their ‘liv- tended consequences; and with parliament now away on ing draft’ guidance which will accompany the PPS. summer recess until October, not much action! Ministers and For anyone with a gaming machine on their property, it’s their offi cials are doing their best, but as we slide towards a important to look at the HM Treasury consultation on a Gross general election which must take place before June 2010, Profi t Tax to replace the Amusement Machine License Duty autumn will see increased activity in writing manifestos, and it’s (AMLD). Many will be aware that betting shops operate their tax important that the sport and leisure sector feeds in ideas and regime on GPT, and there has been a recent row with bingo, infl uences the policy for a new government (from whichever who found in the Budget that the Treasury had removed VAT on political persuasion) for the next fi ve years. interval games, but also raised GPT from 15 per cent to 22 per As ever, the end of term sees a tumble of government cent. If AMLD plus VAT equalled a new GPT rate, the proposed announcements. There are a couple of interesting ones on the change might not be so diffi cult. But the Treasury consultation planning side. Firstly, a consultation on a new planning policy says they wish to replace the sliding scale of AMLD, which is for ‘Development and Coastal Change’ which aims to be com- different for different machines, with a fl at rate—so if you’re in plementary to PPS 25 (Development and Flood Risk). It mainly a betting shop with a B2 machine, you’ll pay the same rate of looks at areas likely to be affected by coastal erosion, but help- GPT as a Category C or B3 machine in a sports club. fully states in the planning principles that there needs to be The argument put forward would be that the lower turnover recognition of activities such as recreation and tourism that machine in the sports club would pay less tax, but the consul- require a coastal location. The consultation on the draft PPS 15 tation also suggests that AMLD is a barrier to market and that (Planning for the Historic Environment) is important because it removing it will allow lower turnover machines in more places. will affect not only historic properties but also developments in This seems a direct contradiction to government policy on gam- the vicinity. There is clear acknowledgement of the contribu- bling, which has looked to restrict the number of machines in PHOTO: ISTOCK.COM/NICHOLAS CAMPBELL HM Treasury has launched a consultation on the taxation of gaming machines

60 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 The government’s National Cycle Plan will be published in the autumn and aims to promote cycling as a mainstream form of transport

places that aren’t heavily regulated. The introduction of the The key will be party conferences. For the Liberal Democrats, Gambling Act saw the removal of gaming machines in fi sh and in Bournemouth; for the Labour Party, in Brighton; and for the chip shops and near taxi ranks on this basis. The other major Conservatives, in Manchester. Here, we’ll pick up some ideas drawback of GPT is that without AMLD, operators do not pay for a general election campaign, and even though parliament VAT and therefore can’t offset the VAT against other business returns in October it will be short session before the prime min- costs. Apart from the complications of working out how this ister is forced to call a general election for a fresh mandate to might affect a business, which is hard for small and medium continue. With the state of the economy, my bet would be on sized business, the inability to reclaim VAT is likely to have a May. BISL will be putting together its manifesto over the autumn major effect on businesses at a time when many are struggling and if you wish to contribute, make contact with Andy Sutch. to remain viable. Business In Sport and Leisure (BISL) represents the interests of private sector companies in the sport and leisure industry. Its PLANS, STRATEGIES AND PAPERS working groups cover liquor licensing, gambling, planning and Looking towards manifestos, the government announced property, tourism and sport. For further information call

PHOTO: ISTOCK.COM/CARMEN MARTÍNEZ BANÚS MARTÍNEZ PHOTO: ISTOCK.COM/CARMEN ‘Building Britain’s Future’, the government’s draft legislative pro- 020 8255 3782 or visit www.bisl.org gramme for 2009/10. This gives a list of 11 bills which will be announced by the Queen in her speech in November, but are currently out for consultation! The Ageing Society Strategy will New chief executive for BBPA include how public services can help people continue to par- Following her departure from BISL, Brigid Simmonds has been ticipate in sport, whatever their age. The consultation on Local appointed as the new chief executive of The British Beer & Pub Democratic Renewal puts forward proposals on devolution of Association (BBPA) and takes up her role on 7 September. power, stronger roles for city-regional government and the local Commenting on the appointment she said: “I am delighted to government’s ‘duty to involve’. The Active Transport Strategy is be joining the BBPA. The pub is a hugely important British insti- due in autumn, along with a National Cycle Plan which sets out tution, at the heart of the nation’s community and social life, and the role of local authorities, public transport providers, employ- beer is our national drink. I very much look forward to working ers and schools in delivering a ‘cycling revolution’. There’s also with the industry to promote the positive role pubs and beer play a Families and Relationships Green Paper, and a National Skills in our economy, community and the daily lives of millions of peo- Strategy which considers how higher education and further ple throughout the country. I relish the opportunity to take forward education can promote enterprise—this will be published as a the agenda on socially responsible drinking and communicate the White Paper focusing on skills investment, strengthening work benefi ts of a product which is second to none.” incentives and strengthening links with employers at local level. Michael Turner, chair of the BBPA said, “I am delighted that It may be worth looking at some of these bills more closely, Brigid is joining us. She brings with her a wealth of experience of as they do provide insight into the government’s priorities working in, and on behalf of, the leisure industry and is very well for the future. At the same time, the Liberal Democrats have versed in the many issues and challenges facing our sector. She launched ‘A Fresh Start for Britain’ as part of their manifesto has an excellent reputation and track record of working closely process, and it will be interesting to watch the Conservative and effectively with ministers, offi cials and parliamentarians. I feel Party over the summer recess, as already a number of senior confi dent that Brigid will unite the industry, drive the agenda and shadow ministers are making major policy speeches. continue the recent work of putting the BBPA on the front foot.”

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 61 CLOA

Strategic commissioning offers new possibilities for leisure and cultural services, so it’s vitally important that managers invest time in understanding the principles, says CLOA’s John Bell

BIG OPPORTUNITY

he recent cabinet reshuffl e pro- public health agenda. These timely and necessary to implement world class vided a welcome boost for our welcome statements offer a new window commissioning are being translated into T sector: Andy Burnham, the new of opportunity for leisure and culture. a local authority format that will give Secretary of State for Health, The opportunity is there not only to added impetus to strategic commis- stated that the NHS should spend money improve the dialogue with primary care sioning in local government and their to help people get – and stay – fi t as a trusts but also to embrace the strate- partnerships with agencies such as long term insurance policy for treating gic commissioning agenda, which will be police, Connexions services and the third obesity-related diseases such as diabe- increasingly used to allocate resources in sector. Managers of leisure and cultural tes and heart conditions. He has gone on local government. services will need to understand strate- record saying he has a personal commit- gic commissioning principles if they’re to ment to embed the promotion of physical COMMISSIONING play successfully on this new fi eld and activity in NHS culture. Commissioning is at the heart of the gov- secure the resources for their services. CLOA was privileged to have Andy ernment’s desire to improve the health Burnham as headline speaker at the and wellbeing of communities and trans- STRATEGIC annual general meeting on 26 June. form services for individuals. Primary COMMISSIONING: Speaking there, he also agreed that a care trusts have the objective of becom- Culture, health and strong case could be made for invest- ing ‘world class commissioners’. wellbeing in Wigan ment in arts and culture as part of the The organisational competences Wigan Leisure and Culture Trust have

FIGURE 1 WIGAN’S LEISURE SERVICES - FUNDING Community Services Fee (Wigan Council) £17m

Admissions and receipts £6m

Other £8m

Total £31m

FIGURE 2 STRATEGIC COMISSIONING AND OUTCOME-BASED ACCOUNTABILITY

Needs

Review Resources

Monitoring User Priorities Communities

Delivery Delivery Options Rodney Hill, chief executive of the Wigan Leisure Procurement and Culture Trust, commissioned a review in 2008 to explore strategic commissioning

62 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 Wigan Leisure and Cuiture Trust’s vision is ‘Getting Wigan Active and Improving People’s Lives’, emphasising physical, mental, creative and community activity. Events to promote this aim have included the Mini Olympics (above) and the Hot on the Streets Festival (below) utilised strategic commissioning to re- translated to refl ect local requirements. position leisure and cultural services and The key innovation in Wigan has been open up new opportunities. the creation of a joint single commission- All Wigan’s leisure services were trans- ing agency between the council and the ferred to a charitable trust in 2003. The PCT with a strategic commissioner for reasons weren’t purely fi nancial but aimed culture, health and wellbeing. to provide a new strategic and opera- Strategic commissioning has opened tional context for the services. Funding is up new opportunities for the Wigan from a mix of sources [fi gure 1]. Leisure and Culture Trust. The trust’s vision to 2012 is ‘Getting s The trust’s trading arm has won Wigan Active and Improving People’s work in adjacent councils Lives’. Active is defi ned as: s Acquisition of their own landscap- s physically active ing business (£400,000 turnover) s mentally and creatively active s PCT work totalling some s active in our community and as citizens £3m year and growing Rodney Hill, chief executive of the s A contract to manage leisure services Wigan Leisure and Culture Trust, com- for a district council in North Yorkshire missioned a review in 2008 to explore Strategic commissioning offers similar the opportunities presented by strate- opportunities to local authority-based lei- gic commissioning. The outcome of the sure and culture. For example: review was to provide a new context s Extending into new service areas such for the trust from April 2009: ‘Strategic as adult social care – the personalisa- Commissioning and Outcome-Based tion agenda cept’s principles and in creating new Accountability’. It can be seen from the s Collaborating with other councils at opportunities for their services. IDeA Commissioning Model [fi gure 2] that sub-regional level and delivering serv- The author wishes to acknowledge this concept builds on previous models ices jointly the work of CLOA members Roger of strategic planning and performance The use of strategic commissioning in Pontefract and Rodney Hill in the prepa- management. public services is likely to be extended, ration of this article. In Wigan, the 11 ‘core competencies’ and all leisure managers will need to For more information on strategic of world class commissioning have been invest time in understanding the con- commissioning, visit www.idea.gov.uk

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For more information on dynamic lighting applications contact Martin: www.martin.com SHOW PREVIEW PLASA 09

udio, video and lighting technologies are key elements in the re-invigora- A tion of public and retail spaces – and the market is offering more perform- ance per pound year on year than ever, along with a growing emphasis on energy effi ciency. These technologies will be on show at PLASA, where over 300 manufacturers and suppliers of professional audio, lighting, AV, stage engineer- ing and systems integration will gather to meet new customers from 100 countries. There will be a plethora of interesting ideas to see among The audio-visual industry is gearing up for the hundreds of new products on offer. its UK showcase at Earls Court in the shape GETTING CONNECTED of PLASA09 (13-16 September). Mike Lethby This year’s event will offer a new way of accessing expertise in this increasingly com- gives an insight into this year’s exhibition plex fi eld. PLASA Connect is a new focus on developing business opportunities for the industry’s service providers and consultants, copper cable. A new wave of large format and helping managers of public and private show details LED screens, some in lightweight ‘mesh’ form, projects meet potential suppliers. Using the allow large areas of visual effects or signage to powerful research and database resources of Dates: be created with relatively low energy consump- RH Consulting via a scheduling website (www. 13 September 2009 tion. Similarly, projectors are becoming steadily plasashow.com/connect), PLASA Connect will – 16 September 2009 more effi cient, just as the popularity and imag- allow project managers and other stakeholders inative use of digital cinema in non-standard to connect with and arrange to meet new serv- Location: locations is growing. ice-based suppliers – including audiovisual Earls Court, London consultants, installers and rental companies. SOUNDS CLEAR Supplier and customer will have the oppor- Contact: In audio, the benefi ts of digital technology tunity to meet in the PLASA Connect Lounge www.plasashow.com are widespread. For commercial installations, - an exclusive new feature at PLASA09. these can include miniaturisation and easy-to- The service is being offered to a range of Opening Times: use remote control of audio systems in shops, sectors including hotel groups, building serv- 10am - 6pm (Sun - Tues) malls, sports centres and other public spaces. ices companies, houses of worship, council 10am - 5pm (Wednesday) Loudspeakers and amplifi ers can self-report chambers, theatres and arts centres, perform- problems to their own control system over ing arts schools, IT service companies and fi re-resistant, redundant networks. Benefi ts environmental health offi cers – many of whose include easy maintenance and ability to com- managers have audiovisual requirements yet bine entertainment, information and voice may not be regular visitors to PLASA09. evacuation functions over one system, while complying with health, safety and fi re evacuation regulations. COMPACTNESS IS KING And spaces both old and new that suffer acoustically from The digital revolution that has helped reduce the cost of tech- excessive echoes that make announcements hard for the pub- nologies as diverse as computer-controlled audio systems, LED lic to hear can benefi t from new generations of small, high-tech lighting and digital signage looks set to continue. The growing loudspeakers that can very capably overcome the issue. They integration of control, lighting, video and sound data into unifi ed also bring the benefi t that the architect’s grand design is less systems can reduce the need for complex and bulky cable runs likely to be sullied by the sight of multiple loudspeakers. to remote locations. Digital signals can be carried on standard If your main reason for visiting PLASA09 is to learn more Ethernet cable, while a duplicate of this cable may be run at lit- about these technologies, visit www.plasashow.com for the tle extra cost to provide redundancy should one fail. PLASA education and learning programme. Entrance to most Digital is also the key to system integration – in which audio, sessions is free to registered visitors (and pre-registration online video and lighting can share a common control system and cus- comes with a 50 per cent discount). The programme follows last tom-designed touch screens that allow non-technical staff to year’s format of two seminar theatres, one for exhibitor-led ses- select pre-set ‘modes’ for different types of operation. sions, the other for industry-wide special interest sessions.“The Parallel to this is the trend to ‘greening’ the entertainment education and learning programme has been developed directly technology galaxy. Many more manufacturers are placing a in response to visitor’s requests,” says PLASA Events’ Sophie focus on energy effi cient products from LED lighting to dig- Atkinson. “People want to expand their horizons in this fast- itally-networked audio that eliminates bulky and expensive moving fi eld and there will be opportunities that suit everyone.”●

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 65 LIGHTING

n the past decade, lighting tech- nologies have developed at a BRIGHT IDEAS I phenomenal pace. Early adopters were perhaps lured by some mis- leading promises on fi xture longevity and LED has come a long way – today, it's the technology behind brightness. The LED-based light fi xtures some of the most experimental and innovative building lighting were temperamental, and only a limited number of off-the-shelf control systems schemes. Cinimod Studio's Dominic Harris looks at some of could be used to control the lights. the most exciting ways it's been used across the leisure sector However, in the past couple of years the situation has changed dramatically. LED technologies have matured to have both proven reliabil- complimentary to the building and its surroundings. As any- ity and longevity, and are also much easier to install and control. one who has visited Hong Kong will know, simply putting lots With the current generation of fi xtures from the big suppli- of colour changing LEDs on a building can end up being to the ers, one can now be confi dent that equipment specifi ed and detriment of the visual landscape. This kind of neglect of light- installed today will not appear primitive or, even worse, obsolete ing content should be avoided at all cost. in years to come. Both the lighting designer and the end client can be confi dent that their respective designs and investments THE SPECTACLE of today will look good for many years. In the mid 1990s, people began using LEDs to create large The improvements mean today’s LED technology can be scale media surfaces, initially found in high profi le spots such an important component of innovative lighting designs and as New York’s Times Square, and at major concerts including interactive technologies which can create new and inspiring U2’s ‘Popmart’ tour in 1997, created by London designer Mark environments or breathe new life into existing spaces. Fisher. Today, LEDs can be found almost everywhere, embed- ded within buildings, chandeliers and cars. A RESPONSIBILITY FOR CONTENT My own company, Cinimod Studio, is currently involved in a When Ridley Scott visualised the year 2019 in his fi lm number of architectural and art lighting consultancy projects for Bladerunner, advertising-laden building façades dominated the clients looking to create unique digital lighting installations and city skyline. The technology illustrated didn’t yet exist in 1982, media façades. A common thread to our work is the belief that when the fi lm was released, but similar large scale media façade architecture and lighting design should be considered jointly installations have become a reality since. For years I’ve been as an integrated design element in order to reap the maximum advocating that building façades be treated as both architectural benefi t and visual impact. Two of our recent projects, the Snog and digital surfaces on the condition that the media content not frozen yogurt shops and the UFO for artist Peter Coffi n, serve be used solely for digital advertising. Some advertising and cor- as examples of the innovative use of LEDs to create highly vis- porate branding colours are fi ne, but the focus should be on the ual lighting installations that provide memorable experiences. beauty and added visual value a media façade can bring. At the Snog frozen yogurt shop in London’s Soho, a corner Operating as both an architect and a lighting designer, I site has become a new neighbourhood landmark, known for its believe we can successfully marry digital content with archi- ‘bubbling ceiling’. This lighting feature is comprised of 700 glass tecture. The resulting media façades should be designed to be globes of very bright and controllable coloured light, which

66 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 UFO AND SNOG PHOTOS: CINIMOD STUDIO ARTS & CULTURE SPECIAL PHOTO: COURTESY RUBRA / ARS ELECTRONICA PHOTO: COURTESY

together create a volumetric swirling of (Opposite page) The ing. This lighting system, called ‘BIX’ colour within the shop. What’s perhaps Kunsthaus’s media façade and developed by Berlin designers most rewarding about the feature is the acts as a digital canvas. realties:united, uses 930 circular fl uo- response it generates. Customers and (Above, clockwise from top rescent lamps as the pixels across the passers by regularly stop to take pho- left) Cinimod Studio’s LED facade. These can be controlled for tos and videos of the store, generating UFO; the Snog frozen yogurt brightness only – there is no colour con- a never-ending supply of free advertis- shop’s ‘bubbling ceiling’; the trol. This low resolution media display ing on social networking sites such as Ars Electronica Centre’s low was conceived as a ‘communicative dis- Facebook, Flickr and YouTube. resolution media façade play scheme’, and is used by visiting For the UFO project, we created a artists as a digital canvas, ensuring con- 7m diameter structure laden with 3,500 tent is always fresh and helping establish controllable lights and fl own on a single strop line under a hel- the media façade as an integral part of the building. icopter. In May 2009 we fl ew it over the beaches of Rio De The Ars Electronica Centre (AEC) features a low resolution Janeiro, Brazil, where an estimated 500,000 people gathered media facade in colour, and covers over 5,000sq m. The media to watch this strange, high-altitude art performance. It was a façade and its tight integration within the architecture create a hugely ambitious project but we succeeded, and met the pri- striking yet sympathetic highlight within the Linz cityscape. mary goal – the fl ight of a large UFO over a major metropolitan Earlier this year, YesYesNo, a UK design studio, was com- area. What we’d really done was create one of the biggest fl y- missioned to create a new software system for generating live ing LED artworks. On refl ection, and thinking back to the future content for the AEC façade. The studio created a new draw- depicted in Bladerunner, perhaps our technologies are getting ing tool that enabled them to draw across the three dimensional us dangerously close to realising the dystopian future of fl ying surface of the display, as well as allowing live data feeds from billboards and the commercialisation of building façades. the internet to be used to generate live content. In one particu- What these two projects have proven is that the technol- larly beautiful example, a data stream reporting the condition on ogy and production abilities exist to integrate LEDs and feature the surface of the sun was used to create live visuals. lighting into almost any environment. The next step is to ensure To achieve this, YesYesNo used an open source software sys- that the content played through these lights, no matter where tem called OpenFrameworks as the engine to drive the system, they are, is relevant and appropriately controlled. which allowed them to rapidly prototype a set of novel content creation and display tools. In the true spirit of open source soft- INTERACTIVE AND LIVE CONTROL ware, they released their new tools to the public with the hope It’s not surprising that some of the most experimental and inno- it would enable more people to interact and utilise other media vative building lighting schemes can be found at art galleries façades as a public resource and art performance canvas. and cultural institutions. I take the examples of two Austrian Both the Kunsthaus and the Ars Electronica Centre projects building: the Kunsthaus in Graz by Peter Cook and Colin serve as compelling examples of the benefi ts of bringing crea- Fournier, and the Ars Electronica Centre in Linz by Andreas tives and artists into the design process to provide innovative Treusch. Both are landmark projects, designed expressively for control systems. In the coming decade, we’ll be increasingly art-driven content to be displayed across their media façades. accepting such media façades as ‘another’ piece of the visual In the Kunsthaus, a low resolution media screen has been environment, so we should all work on ensuring that their con- embedded within the undulating plexigas cladding of the build- tent and physical manifestation is beautiful and relevant. 

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 67 be inspired...

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Leisure Industry Week celebrates its 21st birthday this year. We take a look LEISURE at the highlights of the show, which takes place in Birmingham this month INDUSTRY WEEK 2009

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-* LLL#A>L#8D#J@ Welcome to freedom of motion

The superior member experience

The Adaptive Motion Trainer (AMT) lets you move the way you want to move, without pushing buttons or changing settings. With its unrivalled high calorie expenditure and zero impact, members will achieve results faster. Welcome to freedom of motion.

Precor UK · CALL: 01276 404900 · E-MAIL: [email protected] · VISIT: www.precor.com · www.amtfitness.com THE HEART OF THE MATTER

Smarter training for new people to join. Clubs can engage Fitness Solution gives health clubs more with their members, offering them a competitive edge by offering a better results with the new a higher-level of service with the premium, state-of-the-art service Suunto Fitness Solution immediate personal performance reports and combining this with more why heart rate training? or decades, Suunto sports interesting group sessions – a simple way Heart rate training ensures members instruments have been used to encourage longer member retention are achieving their fitness goals in a safe F by divers, adventurers and rates. Fitness Solution will also see club and effective way. Fitness Solution athletes. Having established a revenues increase significantly through inspires and guides club members and reputation for reliability and authenticity, Suunto heart rate belt and monitor sales. instructors, providing them with reliable the Finnish brand is now taking this From a member perspective, members information on training intensity. It also precision and inspiration to the health will leave the club feeling an increased allows members and instructors to and fitness club industry for the first level of satisfaction through being able track individual improvement and time, with its new Fitness Solution. to train smarter and seeing enhanced therefore plan more efficiently together results. Fitness Solution reports will for future sessions. what is the suunto fitness solution? ensure members feel motivated to The Fitness Solution displays up to 72 return to classes and encourage others global popularity participants’ heart rates on screen with to join. It also makes group exercise “With over 150 installations in Europe colour-coded training zones. This allows sessions more fun and rewarding! already, we’re confident that Fitness instructors to guide their class members Benefi ts for instructors mean that Solution is going to see a significant and adjust the session intensity classes are consequently run more uptake in quality UK health clubs,” said accordingly due to the real-time feedback. effi ciently with training intensity being Steve Newell, key account manager for At the end of each class, Fitness Solution managed very effectively. Suunto, Europe. “And, with partners generates personal workout reports Fitness Solution also allows instructors such as Mood Media onboard, we believe with an exercise summary and guidance to have the satisfaction of engaging with we’re able to bring a new dimension to for future sessions. These reports are individual class members on a more these operators with immediate results.” automatically sent to each participant via one-to-one level. Again, this results email and an overall group report is also in longer instructor retention due to getting started generated for the instructor. increased support and the appeal of Installation is quick and simple and working with the latest technology. starting up the Solution is a matter of what are the benefits to health Fitness Solution doesn’t have to be clicks each time. What’s more, clubs using fitness solution? enjoyed purely in a class environment. maintenance of the system is minimal, Fitness Solution is a differentiator – it As well as the range of other benefi ts needing very little input from the club. gives health clubs the lead over of Fitness Solution, club members For more information, please contact competitors by offering an additional also have the fl exibility to use the Simon Timmins at Suunto on +44 cutting-edge, premium service that will system when working out individually (0)7712863764 / +44 (0)1276 404 800 or appeal to existing members and attract on the gym fl oor. [email protected]

-, LLL#A>L#8D#J@ A:>HJG:>C9JHIGNL::@'%%. EXHIBITOR NEWS

NEW PRODUCTS

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LLL#A>L#8D#J@ -- A:>HJG:>C9JHIGNL::@'%%. EXHIBITOR NEWS

EXHIBITOR NEWS >HID8@E=DID#8DB

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-. LLL#A>L#8D#J@ [email protected] W: dalesauna.co.uk Attract A:>HJG:>C9JHIGNL::@'%%. new EXHIBITOR NEWS members this winter!

Meet the all new SkiErg from Concept2 – a revolution in gym based fitness training. The Concept2 SkiErg: provides a quality all round aerobic workout

introduces a brand new group activity

helps develop ski specific strength in the core, upper body and legs

uses an air-resistance flywheel: providing user controlled intensity

boasts the renowned Concept2 build quality

Call today to find out more about this exciting new product or see us on stand H149 at LIW. 0115 945 5522 www.concept2.co.uk/skierg I]Z7D9N8VgkZg 8E:O9Whl[hŸ H`^VcYHcdlWdVgY !**& ')&*.'(/&) XdbW^cZhVh^bjaVidg mmm$XeZoYWhl[h$Yec l^i]cZl^ciZgVXi^kZ I]Z7D9N8VgkZgž^hi]ZÒghih`^VcYhcdlWdVgYh^bjaVidgid \Vb^c\iZX]cdad\n VXXjgViZangZea^XViZi]ZbdkZbZciheZg[dgbZYl]^aZdci]Z hadeZh#L^i]i]ZVW^a^inidWjgcjeid,%%XVadg^ZhVc]djg!i]Z 7D9N8VgkZgžcdidcanegdk^YZhV[jaaWdYnXVgY^dkVhXjaVg ldg`dji!Wji^hi]Z^YZVah^bjaVidgid^cigdYjXZVXdbeaZiZcdk" ^XZidi]Z_dnhd[h`^^c\dghcdlWdVgY^c\#9Zh^\cZY^c^i^Vaanid ]Zaeh`^ZghhiVn^cideXdcY^i^dcdjid[hZVhdc!i]Z7D9N8Vgk" Zgž^hkZghVi^aZZcdj\]idVYYVcZlY^bZch^dcideZghdcVa igV^c^c\VcYWZ^cXdgedgViZY^cidV\nbZck^gdcbZciVhVe^ZXZ d[XVgY^dkVhXjaVgZfj^ebZci!VeeZVa^c\idVaaV\Z\gdjeh# >[Wbj^WdZ<_jd[ii

LLL#A>L#8D#J@ The power of experience We have designed and built over 900 leisure centres

Pellikaan Construction Telephone 020 8392 9355 38 Graemesdyke Avenue Fax 020 8241 1371 East Sheen Internet www.pellikaan.com London SW14 7BJ E-mail [email protected]


London, Tilburg, Brussels, Düsseldorf  
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The Key to Retention: Choose the Right Retention Programme We do for you what you want to do but don't have the time or resources. There is a Difference ! The Other Us Guys Hundreds of satisfied clubs and millions of satisfied members

Easy to implement

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They said it couldn’t be done. So we did it.

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Read Health Club Management online LLL#A>L#8D#J@ healthclubmanagement.co.uk/digitalWhere will Wattbike take you? Hippo Leisure at LIW 2009

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LLL#A>L#8D#J@ .+ EXHIBITOR NEWS

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/& LLL#A>L#8D#J@ INTRODUCING LIFE FITNESS JOURNEY ™

EXPERIENCES THAT DIFFERENTIATE Life Fitness Journey taps into what motivates people to stay on their exercise path and creates an environment that will set your facility apart.

T: 01353 666017 / E: life@lifefitness.com / www.lifefitness.com

©2009 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness is a registered trademark of Brunswick Corporation. Journey is a trademark of Brunswick Corporation. IT-009-09 (08.09)

LLL#A>L#8D#J@ /' Carve your way to fi tness success The new BODYCarver Ski and Snowboard Simulator is the ultimate in exhilarating and effective fi tness equipment. Combining a realistic simulator and interactive gaming technology, it offers a low-impact, motivational cardiovascular workout ideal for any age and fi tness level.

Stand out from the crowd

Attract new members

Aid member retention

Add a new element to personal training

Try the BODYCarver by visiting stand H118 at Leisure Industry Week For further information call 01304 812903 or email [email protected]

International Patent Application applied for- PCT/GB2009/000636.

NEW THRILLING FAMILY ATTRACTIONS

See us at Your business... Major High Ropes LIW Your staff... course provides high Stand A234 level thrills and a Your future... progressive, structured challenge with family and friends. From only VT Training is the largest work-based learning 5 years old. provider in the UK, providing training, support and development to learners across a wide range of industry sectors. VT Training has 19,000 learners, working in partnership with over 6,000 employers across the uk. VT Training deliver nationally designed Apprenticeship and NVQ courses for employees in the Active Leisure industry. These programmes enhance existing skills through a combination of training and assessment. Alongside the government funded Apprenticeship programme and Train to Gain courses we also offer commercial short courses to improve the skills of The Coconut your staff. Tree Climb To fi nd out more about the wide range of courses is an attention available to you and your staff, contact us now on: grabbing, fully themed Freephone: 0800 731 8199 Email: [email protected] attraction, popular with Freephone: children and available 0800 731 8199 for outdoor, indoor or mobile operation. Email: training@ vtplc.com Available now from Innovative Leisure +44 (0)116 2887263

Email: [email protected] Freephone: 0800 731 8199 - Email: [email protected] - Web: www.vttraining.co.uk See more at www.innovativeleisure.co.uk

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Already installed in many gyms around the UK, Balancemaster will revolutionise the way your clients workout. Gain with no pain! Its what’s proving so popular with gym users. BalanceMaster can achieve remarkable results with very little effort.

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/* LLL#A>L#8D#J@ Trixter deliver cardio products that will:

Attract and convert member prospects Show members you are investing in them Create excitement within your club Make your business stand out

“There are lots of exercise “Most exercise bikes are about bikes to choose from but the as exciting as running in a Trixter X-bike series is by far giant hamster wheel, not the the cream of the crop.” Xdream, it’s awesome.”

“...isn’t just as good as cycling, “The most sophisticated it’s better!” exercise bike in the world.”

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Contact us for a free demonstration Trixter House Warren Business Park, Knockdown Tetbury, Gloucestershire GL8 8QY T: 0844 979 4567 E: [email protected] www.trixter.net

        

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LeisurePoint is the leading web-based leisure management solution for local authority and private leisure operators. Quick to implement and easy to use, LeisurePoint allows you to run your operation online more easily than ever before - all for a low monthly fee.

See what you can do online. Stand F134 www.leisurepoint.net

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THE PLAYBUS COMPANY – commercial playbus design company

©We offer a new & exciting concept for children’s entertainment

©Fully customized to clients specifications

©A unique selling point for existing or new play providers

www.theplaybuscompany.co.uk

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'&, LLL#A>L#8D#J@ the changing face of leisure

I^em oekh \WY[ Wj j^[ KAÊi bWh][ij b[_ikh[ [l[dj$ AZ^hjgZ >cYjhign LZZ`ejihndj^c[gdcid[Vaai]Z`Zn^cYjhignhjeea^ZgheajhV]dhid[ cZla^kZYZbdh!ZYjXVi^dcVaZkZcihVcYcZildg`^c\deedgijc^i^Zh# L_i_jmmm$b_m$Ye$ka\ehj^[\kbbfhe]hWcc[e\[l[dji$ Face to face with the leisure industry Register now at www.liw.co.uk leisure-kit.net

Wherever you are in the world, fi nd the right products and services 24 / 7 by logging on to Health Club Management’s free search engine www.leisure-kit.net

For more information, or to contact any of these companies, log on to www.leisure-kit.net and type york, the strongest the company name under ‘keyword search’ name in fi tness It has been three months since York amazon leisure fulfi ls all your business needs went direct to the end user with the STS Strength Range, and it’s proven Amazon Leisure has a fantastic to have been a very good decision. reputation throughout the Customers now get the right leisure industry for its quality information when they want it, instead of refurbishment sales and the of being offered several confl icting professionalism of its staff. brands to add to an already diffi cult The logistics arm of the decision that they need to make. business provides a solution For more information, email to any client requirement, from commercial@yorkfi tness.co.uk or call fi tness equipment installation and +44 (0)1327 701852. Alternatively, visit movement of equipment to removal. www.yorkfi tness.com, where three Amazon has the discretion and new sites will soon be going live to expertise to cater for any industry showcase everything York has to offer. need. Its Service Department For more information visit provides tailored service contracts www.yorkfi tness.com and rounds off the Amazon solution to all of your company For more information visit boxercise aids retention and business needs. www.amazon-leisure.com Increase retention with Boxercise. A Boxercise instructor is in a unique position – when holding focus pads, hattrick marketing you get one-to-one interaction with every single person in the class. for you Therefore, the instructor builds re- Hattrick offers an outsourced lationships with all class members, marketing department function to which is crucial for retaining mem- a range of businesses in the leisure, bers over long periods of time. hospitality and retail industries. Boxercise have provided boxing The Hattrick team likes getting fi tness instructor training for 17 years to know its clients, getting to and lead the industry as the largest the point and getting on with provider in the UK with 10 UK ven- things, dedicating themselves to ues running course most weekends. a challenge. They like inspirational ideas, being busy, and getting the job done well! But, most of all, they like making money for their clients. Hattrick believes that quality wins out in the long run, and this refl ects in the company’s planning and design work. Hattrick believes in working with For more information visit For more information visit its clients to get the best out of www.boxercise.com www.hattrickmarketing.com every campaign it does! ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 109 leisure-kit.net

range3d for all-round conditioning Maintaining fl exibility is an essential part of any exercise regime and stretching properly helps to achieve this. Range3D quality supplies from targets hip mobility and is intended for jordan fi tness use by customers of Jordan Fitness has been supplying all fi tness levels. quality free weight, studio and For those new to performance equipment and fl ooring stretching, Range3D will do to the fi tness industry, as well as everything for the user, keeping direct sales, for more than 18 years. the body in the correct position It now designs, manufactures and and guiding all leg movements. stocks over 700 products, with new Customers who already products being launched all the time. stretch regularly can transfer New products for 2009 have their routine to Range3D and included new-look rubber dumbbells experience the unique features designed to make the and rubber barbells, double-grip exercises effective and productive. With Range3D, customers medicine balls, Tornado balls, can now be offered a complete For more information visit higher specifi cation Fit balls with a range of conditioning equipment. www.range3d.com burst rating of over 1000kgs, and Powerbags. With Jordan, you will always fi nd high quality commercial cash-counting specialists cummins-allison products, competitive prices and Cummins-Allison, the cash counting excellent customer service. specialists, has been supplying the For more information, please amusement and leisure industry email sales manager Zak Pitt: for more than 20 years with zak@jordanfi tness.co.uk proven products such as the well- For more information visit established Jetsort and Jetscan. www.jordanfi tness.co.uk The ability to sort and count notes and coins is proven to save time and money in all kinds of environments, and in all sizes of businesses. All Cummins-Allison equipment can be used either as a standalone piece of kit or linked to For more information visit a computer and/or printer. www.cumminsallison.co.uk

ab audio visual leisure market. It provides a high level of service and specifi cation, leads the way meeting all budget requirements, AB Audio Visual continues to lead whether the project is a new-build or the way with bespoke audio visual a refurbishment of an existing facility. solutions for the health and fi tness, Its current projects include the spa and hospitality sectors. new Hoole Hall Spa and Village AB has vast experience in the Hotel in Solihull, West Midlands. design of audio visual and lighting For more information visit components to all aspects of the www.abaudiovisual.co.uk 110 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 leisure-kit.net the search engine for health club buyers alliance leisure leads the way

a new beginning with instyle fi tness Fitness is evolving with a revolution that’s taking place in our gym culture. Working out in the virtual world is proven to achieve greater results, Alliance Leisure works with local authorities, trusts, educational and increase motivation and make fi tness corporate establishments wanting to improve or expand their leisure fun. WebRacing™ is the world’s fi rst facilities. Its track record spans 82 facilities, at a capital value of more than web-connected fi tness CV range. £50m, with four core products that can be used together or independently: The incredible technology allows 1. Development the user to navigate around virtual The entire package, incorporating funding, feasibility and business versions of some of the most famous planning, design, specialist leisure contractors, professional services, racetracks in the world, either against supervision and co-ordination in a single contract mechanism. users all over the globe or solo. 2. Partnership Members can fi nd their motivation Long-term support for business development through marketing literature, wanes when using traditional sales and promotions, systems and staff training to maximise revenue, equipment due to a lack of stimulus with payments only made once target results have been achieved. and interaction. WebRacing™ brings 3. Project management a breath of fresh air into the studio, Management of the development process from concept to completion, on sparking members’ interest and time and within budget, but without capital or fi nancial support. helping them achieve superior results. 4. Sales and marketing If you want to attract more members, Off-the-shelf marketing literature and promotions, plus sales training to retain clients and be at the forefront maximise income and maintain revenue growth. of a fi tness revolution, it’s time to Alliance Leisure’s experience includes fi tness, spa, studios, pitches, embrace WebRacing™. soft play, 10-pin bowling, changing For more information visit For more information visit rooms, reception and car parking. www.allianceleisure.co.uk www.webracing.co.uk brighton’s grand hotel chooses dorgard

Brighton’s luxurious De Vere Grand Hotel, an iconic for some doors, landmark that dominates Brighton seafront, has chosen matching to install Dorgards throughout the hotel. These allow perfectly with the fi re doors to be held open, automatically releasing them hotel’s elegant should the fi re alarm sound. surroundings.” With large numbers of guests, delegates and staff With more than moving about the building, easy access through doorways 300,000 Dorgards without compromising fi re safety is of major concern. installed across the UK, the Dorgard range is the solution Dorgard is the simplest most cost-effective way of to the illegally wedged-open fi re door problem, in any legally holding open fi re doors, safely and in any position. environment. Dorgard complies fully with all relevant It can be fi tted in minutes, with no wiring required. British Standards and EU Directives. A spokesperson for the hotel comments: “After looking For more information, contact Fireco on +44 at a number of options, we found that Dorgard offered (0)845 241 7474, or by emailing sales@fi recoltd.com an easy installation solution that avoided disruption to – or visit www. For more information visit the hotel. We were also able to specify brass covers fi recoltd.com www.fi recoltd.com ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 111 LEISURE DIRECTORY BE SEEN BY OVER 14,000 ACTIVE BUYERS in the most exciting full colour buyers guide in the leisure industry

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Member Satisfaction Surveys PLAY SOLUTIONS FOR To book your advert CALL Online Member Satisfaction MAJOR ATTRACTIONS John +44 (0)1582 607970 Jan +44 (0)1462 471909 Employee Climate Surveys • Themed Outdoor Play Julie +44 (0)1462 471919 Nadeem +44 (0)1462 471902 www.sasta.ie • Themed Indoor Play Nuzhat +44 (0)121 7421370 Tessa +44 (0)1462 471903 • Adventure Golf • Secondary Spend Attractions To subscribe to Leisure Management log on to www.leisuresubs.com email: [email protected] tel +44 1462 471913 fax • Panning For Gold +44 1462 433909. Annual subscription rates are UK £38, Europe £49 rest of world £69, students UK £19 Leisure Management is published four times a year by The Leisure Media Company Limited, Portmill House, Portmill Western Log Group Lane, Hitchin, Herts SG5 1DJ, UK and is distributed in the USA by SPP, 75 Aberdeen Road, Emigsville, PA 17318-0437. Forest Products Centre, Periodicals postage paid @ Manchester, PA POSTMASTER. Send US address changes to Leisure Management, c/o PO Box Design, Development & Analysis Cwmafan, Port Talbot, SA12 9AB 437, Emigsville, PA 17318-0437 USA The views expressed in print are those of the author and do not necessarily represent those of the publisher The Leisure Media Phone: + 353 1 6102221 Tel: 01639 896715 Company Limited. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted E-mail: [email protected] www.westernloggroup.com in any form or by means, electronic, mechanical, photocopying, recorded or otherwise without the prior permission of the copyright holder. Printed by The Manson Group Printers. © The Leisure Media Company Ltd 2009 ISSN 0266/9102 ODD JOB ARTS & CULTURE SPECIAL Party Starter

Steven Hoyte helps bring carnivals alive – working out of the UK Centre for Carnival Arts, he passes along his skills as a costume designer, helping newbie revelers take their whimsical creations to the parade route. He talks to Andrea Jezovit

What’s your role? I work out of the UK Centre for Carnival Arts (UK CCA), and I’m a carnival art- ist who deals with design – costume, body costume structures and a bit of fl oat design. We do various workshops at the centre and up and down the coun- try, working with local carnival groups. We mentor them – they’ll make costumes for the Luton International Carnival, then they’ll perform there, and we’ll try and get them to do some kind of touring as well.

What’s a typical workshop like? A typical lesson might be just giving someone a taster – we’ll do something Profi le wear a costume. Our band consists of 40 like a hat-making class. It depends on Steven Hoyte fell into carni- revelers in costume and seven or eight the time. During longer workshops, peo- val arts – his daughter used to people wearing large structures, and ple tend to draw something they want to do carnival with the St. Vincent they’ll all participate on a route around a create, and we put a frame together for and the Grenadines Association, carnival, dancing all the way. Nothing’s them for a larger structure, and they can and dropping her off there one going to stop them. If it rains, they party decorate it and we help them along. It’s day in 2001 he was called inside even harder. That’s the vibe we give off great – what you see on paper suddenly to help and got caught up in once we’re at a carnival and what people becoming an actual 3D fi gure, and mak- the work. Hoyte learned skills see in us. Every year, starting with Luton ing it come alive. from others in the group, and by in May, we’ll do about 15 carnivals up the next year was running the until September. What’s the craziest creation that’s band and designing and mak- ever come out of one of your ing their costumes. He joined the What’s the most interesting workshops? UK CCA and Rampage in 2003. production your band has put on? We’ve had things like dragons on motor- Last year we took three queen structures bikes – mythical things mixed with real to the Leeds Carnival queen show and life things. We’ve taken elements like weather, sun and snow, won fi rst, second and third place. And I think the winning queen and looked at them in a different way. Rather than just raining was one of the best structures we’ve ever done. It was a dragon rain, it can rain all sorts of things, from autumn leaves to dia- walking through a mythical garden, and everywhere she stepped monds and shapes to stones. she burnt the grass, so behind her you had the grass and it went from green to copper to red and actually burnt looking. What kinds of challenges do you run into during the workshops? Is it challenging to create all the costumes? Understanding what people want or what they want to do. I’m Now it’s getting a lot easier. But at fi rst, yes, it was diffi cult, not trying to take their idea away from them. So it’s a matter of because we worked in a certain kind of material that was break- me trying to turn their idea into reality and keeping it as close ing. So every year we re-source – somebody goes out and looks to what they want as I can, rather than trying to install what I’m for new materials we can use so we can get lighter and at the thinking into what they’re creating. same time taller. A structure can go to the same height as a dou- ble decker bus, anything higher than that would be a problem What’s your favourite part of being a carnival artist? with bridges and telephone wires around. If I work solid, it might I work from the UK CCA, but I also have my own band, take me a week to 10 days to do one really large structure. Rampage. In Rampage I’m head of logistics, so I go out and Every year we have to take it to another level because people fi nd material for costumes, put them together and take them are expecting to see us. So we have to have that wow factor. To apart, take care of repairs. I help everyone dress, but I don’t us it’s pointless if we can’t beat last year’s collection. 

114 Read Leisure Management online leisuremanagement.co.uk/digital ISSUE 4 2009 © cybertrek 2009 NEWS Diary Dates

22-24 SEP 2009 the hospitality industry to do business, 22 OCT 2009 exchange ideas and build relationships Leisure Industry Week (LIW) in a relaxed environment conducive to Tourism Society Annual Dinner NEC, Birmingham, UK business discussions. House of Commons, London, UK Attracting thousances of leisure profes- All attendees stay at the same fi ve-star The Tourism Society’s annual black-tie sionals and over 350 key suppliers, LIW resort so networking takes place during dinner and networking event will begin is the ultimate leisure industry event. meals, the social program, the supplier with a champagne reception, followed Highlights include high-profi le speakers, showcase and team-building event. by a three-course meal. live demos, education and conferences. Contact McLean Events Contact Daniel Moriss-Jeffery Contact Chris Brown Tel +44 (0)20 8547 9830 Tel +44 (0)20 8661 4636 Tel +44 (0)20 7955 3968 Email events@mcleaneventsinterna- Fax +44 (0)20 8661 4637 Fax +44 (0)20 7955 3986 tional.com Email [email protected] Email [email protected] www.hoteceu.com www.tourismsociety.org www.liw.co.uk 05-08 OCT 2009 22-25 OCT 2009 22-24 SEP 2009 2009 ISPA Conference & Expo 9th IHRSA European Congress Mini ScareCON Hilton Austin and Austin The Burlington Hotel, Dublin, Ireland NEC, Birmingham, UK Convention Center, Texas, US Featuring presentations from business This mini conference includes a full- This year’s conference will include leaders from within and outside of the scale scare attraction and seminar talks a lively panel and discussions from industry. Participants will be able to on how to turn any existing attrac- experts, looking at trends and network with industry suppliers and tion into something extra scary for issues facing the spa industry. operator colleagues from across Europe. Halloween and beyond. Contact ISPA events Tel +1 617 951 0055 Contact Michael Bolton Tel +1 859 226 4326 Email [email protected] Tel +44 (0)7712 440361 Fax +1 859 226 4445 www.ihrsa.org Email [email protected] Email [email protected] www.scareattractions.co.uk www.ispaconference.com 30 OCT - 03 NOV 2009 23-26 SEP 2009 07 OCT 2009 ITF Worldwide Coaches Conference SPATEC North America Fall Visitor Attractions Conference Palau Velodrom Lluis Ritz-Carlton Lake Las Vegas, US (VAC) 2009 Puig, Valencia, Spain SPATEC is a three-day forum of one- Queen Elizabeth II Conference The theme of this year’s conference on-one meetings between corporate Centre, London, UK is ‘Developing Competencies for Elite spa owners, directors and design/man- A national conference organised by the Players and Coaches’, and issues related agement companies and leading spa attractions industry, for the industry, to high level player development, pro- suppliers and vendors. featuring a programme of conference fessional tennis, applied sport science Contact Rob Shannon sessions and seminars to industry play- for top coaching and coaches’ education Tel +1 603 529 0077 ers up to date and help you them new will be explored. Fax +1 603 484 9154 directions for their businesses. Contact Miguel Crespo www.mcleaneventsinternational.com Contact Conference Secretariat Tel +34 96 348 61 90 Tel +44 (0) 20 8743 3106 Fax +34 96 348 6190 30 SEP - 02 OCT 2009 Fax +44 (0) 20 8743 1010 Email [email protected] Email [email protected] www.itfcoachesconference.com/2009 Euro Attractions Show www.vac2009.co.uk Amsterdam RAI International 03-04 NOV 2009 Exhibition and Congress Centre 14-16 OCT 2009 Owned by IAAPA, EAS is Europe’s larg- The Sleep Event est attractions industry event. Hotel Investment Conference Business Design Centre, London, UK Contact David Lee Asia Pacifi c (HICAP) An exhibition showcasing interior prod- Tel +1 703 836 4800 InterContinental Hong Kong, China ucts for the hotel industry, including Email [email protected] As the premier forum for communica- furniture, lighting, fl ooring, beds, bath- www.iaapa.org tion for the hotel investment community rooms, technology and entertainment in Asia Pacifi c, HICAP brings strategic solutions, fabric and artwork. It attracts 30 SEP - 03 OCT 2009 insights to investors, fi nanciers, devel- hotel owners, operators, investors, opers and leading industry professionals developers, designers, architects, con- HOTEC Europe 2009 about the developments, changes and sultants and their suppliers. Intercontinental Aphrodite opportunities in the region. Contact Chris Pomphrey Hills Resort, Cyprus Contact Harriet Lewis Tel +44 (0)20 7921 8408 HOTEC is a three-day meeting forum of Tel +1 714 540 9300 Fax +44 (0)20 7921 8450 pre-scheduled appointments between Email [email protected] Email [email protected] suppliers and key decision makers in www.HICAPconference.com www.thesleepevent.com

ISSUE 4 2009 © cybertrek 2009 Read Leisure Management online leisuremanagement.co.uk/digital 115 VARIO, THE RIGHT MOVEMENT FOR YOUR CUSTOMERS.

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