Sustainability Report 2015 Print Excerpt of the Online Sustainability Report Our responsibility as a media company Axel Springer SE Print Excerpt of the Online Sustainability Report 2013 Source: http://nachhaltigkeit.axelspringer.de Responsibility for the content Florian Nehm Head of Corporate Sustainability & EU Affairs Axel Springer SE Axel-Springer-Straße 65 10888 Berlin Tel: +49 30 2591 0 [email protected] Due process service to all directors and agents mentioned in the masthead can be effected at the address below. Management Board: • Dr. Mathias Döpfner (Chairman and CEO) • Jan Bayer • Dr. Julian Deutz • Dr. Andreas Wiele District Court / Commercial Register: Registered office in Berlin, Amtsgericht Charlottenburg HRB 154517 B Tax ID: DE 136 627 286 2 Axel Springer SE, Print Excerpt of the Online Sustainability Report 2013, Source: http://nachhaltigkeit.axelspringer.de Our responsibility as a media company Contents Foreword from the Chairman and CEO 7 Principles and sustainability-related objectives 10 Our Corporate Principles 11 What we want 15 Corporate Values 18 Principles of Leadership 19 Independence of Journalism 21 International Social Policy 23 Environmental Guidelines 25 Code of Conduct 26 Compliance Management 27 Stakeholder-Interaction 30 Customer Loyalty 34 Employee Satisfaction 35 Stakeholder-Dialog Greenpeace 36 MOVING THE WORLD. Taking responsibility 37 Securing habitat for Canadian caribou 38 Innovation through conflict 40 How a resource conflict can be resolved. 47 Topics and Objectives 48 Selection of key sustainability issues 48 Insights and Perspectives 50 Objectives 2016/2017 53 Achievements 2014/2015 56 Developments 1979-2015 60 Awards 67 Our Responsibility as a Media Company 74 Journalistic independence 75 Independence of Journalism 76 European Charta of Freedom of the Press 78 Hamburg Decleration 80 What is product responsibility all about? 82 Prize winning Journalism 83 Youth Media Protection 87 Data Protection 89 Promotion of Young Journalists 92 The Axel Springer Prize for Young Journalists 94 Women in Media Award 95 Peter Boenisch Fellowship 96 Crossmedia Project „Can we do that?“ 97 Live Project „Generation Separation“ 98 Promotion of Hamburg Media School 99 Promotion of media Literacy 100 Youth protection 101 Jugendmedientage (Youth Media Days) 102 Boys and girls future day 103 3 Axel Springer SE, Print Excerpt of the Online Sustainability Report 2013, Source: http://nachhaltigkeit.axelspringer.de Our responsibility as a media company Commitment to the Interest of Media 104 Approach to History: Medienarchiv‘68 105 Employees 106 Career Opportunities 107 Axel Springer Akademie 109 Employer‘s brand campaign 111 Benefits for Employees 112 Development Programs 113 Equality of Opportunity 114 Agile Methodology 115 move - Dialog. Knowing. Doing. 116 Health Management 117 Social Commitment 119 Commitment of our Media 120 BILD exhibition “Art from the Holocaust” 121 BILD am SONNTAG - PULSUS Award 122 B.Z. took part in the #WelcomeChallenge 123 Berlin Social Academy 124 Commitment of our Readers 125 B.Z. Berlin Heroes on tour 126 Commitment of our Employees 127 Small Change Campaign 128 Christmas wish tree 129 Commitment of the Company 130 Ernst Cramer & Teddy Kollek Fellowship 131 Support for the American Academy Berlin 132 Architecture for the mobile work environment 133 Environment 134 Energy 135 Energy Figures 138 Energy Audit 2015 140 Green IT Cockpit 142 CO2 144 CO2 from energy use 146 Environmental Indicators of our printing houses 148 Value Chain 150 Services of external data centers 151 Origin of Printing Papers 152 Paper Recycling 154 Paper Suppliers 156 Logging 159 Paper Delivery 162 International Social Policy 163 PACE Paparazzi Catering & Event GmbH 166 4 Axel Springer SE, Print Excerpt of the Online Sustainability Report 2013, Source: http://nachhaltigkeit.axelspringer.de Our responsibility as a media company Economy 168 The Axel Springer Share 169 Corporate Governance 170 Business Development 2015 171 Reporting according to GRI 173 What is a Sustainability Report? 174 Group Structure and Locations 176 GRI G4 General Standard Disclosures 177 1 Strategy and Analysis 177 2 Organizational Profile 179 3 Identified Material Aspects and Boundaries 182 4 Stakeholder Engagement 186 5 Report Parameters 187 6 Governance 189 7 Ethics and Integrity 193 GRI G4 Specific Standard Disclosures on Society 195 A Labor Practices and Decent Work 195 A.1 Management approach for stakeholder concerns: XX Identification with employees and attractiveness as an employer A.2 Disclosures and references for the reporting period 2014 + 2015 197 A.2.1 Aspect: Employment 197 A.2.2 Aspect: Labor/Management Relations 198 A.2.3 Aspect: Occupational health and safety 198 A.2.4 Aspect: Training and Education 199 A.2.5 Aspect: Diversity and Equal Opportunity 201 A.2.6 Aspect: Equal Remuneration for Women and Men 202 A.2.8 Aspect: Labor Practices Grievance Mechanisms 202 B. Human Rights 202 B.1 Management approach for stakeholder concerns: Observance of human rights 202 B.2 Disclosures and references for the reporting period 2014 + 2015 205 B.2.1 Aspect: Investment 205 B.2.2 Aspect: Non-discrimination 205 B.2.8 Aspect: Assessment 205 B.2.9 Aspect: Supplier Human Rights Assessment 207 B.2.10 Aspect: Human Rights Grievance Mechanisms 207 C. Society 207 C.1 Management approach for stakeholder concerns: 207 Journalistic independence and social responsibility C.2 Disclosures and references for the reporting period 2014 + 2015 210 C.2.2 Aspect: Anti-corruption 210 C.2.3 Aspect: Public Policy 211 C.2.4 Aspect: Anti-competitive Behavior 211 C.2.5 Aspect: Compliance with the law 211 5 Axel Springer SE, Print Excerpt of the Online Sustainability Report 2013, Source: http://nachhaltigkeit.axelspringer.de Our responsibility as a media company D Product Responsibility 211 D.1 Management approach for stakeholder concerns: 211 Product responsibility and customer satisfaction D.2 Disclosures and references for the reporting period 2014 + 2015 216 D.2.1 Aspect: Customer Health and Safety 216 D.2.3 Aspect: Marketing 216 D.2.4 Aspect: Media literacy 217 D.2.5 Aspect: Protection of Customer Data 218 D.2.6 Aspect: Compliance with the law 218 GRI G4 Specific Standard Disclosures on Environment 219 1 Management approach for stakeholder concerns: 219 High environmental standards of Axel Springer SE 2 Details and references for the reporting period 2014 + 2015 221 2.1 Aspect: Materials 221 2.2 Aspect: Energy 222 2.5 Aspect: Emissions, effluents, and waste 224 2.8 Aspect: Transport 230 2.10 Aspect: Supplier Environmental Assessment 230 2.11 Aspect: Environmental Grievance Mechanisms 230 GRI G4 Specific Standard Disclosures on Economy 231 1 Management approach for stakeholder concern: 231 Economic performance and profitability 2 Details and references for the reporting period 2014 + 2015 233 2.1 Aspect: Economic Performance 233 2.4 Aspect: Procurement Practices 234 How is a sustainability report assured? 235 Appendix 238 About Axel Springer 239 Glossary 241 Legal information 244 Contakt 245 Tables 246 Certificates and documents 249 6 Axel Springer SE, Print Excerpt of the Online Sustainability Report 2013, Source: http://nachhaltigkeit.axelspringer.de Our responsibility as a media company Foreword from the Chairman and CEO Mathias Döpfner, Chairman and Chief Executive Offi cer, Axel Springer SE. What we are and what we want Modern companies address the concerns of their stakeholders. These are not only interested in what products are made from and what side effects may result from their use, how the share prices deve- lop or what the chances are of being able to get a job in a company and make a career. People also want to hear about the self-image of companies. They want to know which principles apply, how workers are treated and how the question of social responsibility is defi ned. So what brings us together? What motivates people to work for this company? The soul and spirit of the Axel Springer company is journalism. We serve our readers with indepen- dent and critical information and advice as well as good entertainment. Through our journalistic servi- ces we are making a contribution to the strengthening of freedom and democracy. The prerequisite for this is our economic success. We are working every day to improve our journalistic, technological and commercial competence. We have set ourselves the target of successfully establishing independent journalism in the digital world – and want to be the world‘s leading digital publishing house. Axel Springer is pursuing a strategy of profi table growth. Our majority shareholder safeguards our independence. We are a publicly listed company and, as such, committed to the effi ciency and trans- parency requirements of the capital market. We do not restrict our self-image to economic success alone. For we know that: Profi t is not everything, but without profi t everything is nothing. We want to create value. Material and ethical value. We want to increase the value of our company. In addition to the operating earnings (EBITDA), ear- nings per share is the key indicator against which we measure ourselves and against which we can be measured. At the same time we want to strengthen the values of freedom, democracy, the rule of law, competition, property, human rights, cosmopolitanism and tolerance through our journalistic work. Our publishing house is committed to the values of its founder Axel Springer. He stood fi rst and fore- most for freedom. It is in this sense that the fi ve preambles of the company are defi ned: the consoli- 7 Axel Springer SE, Print Excerpt of the Online Sustainability Report 2013, Source: http://nachhaltigkeit.axelspringer.de Our responsibility as a media company dation of German and European unity, support of the vital rights of the Israeli people, solidarity in the common values of free nations with the United States of America, the defense of the principles of a free social market economy and the rejection of all forms of political totalitarianism.