Internet/Entertainment Golden age for platforms and intellectual property Internet: Going mobile in 2016 Overweight (Maintain) In 2015, major domestic internet stocks were sluggish but global peers rallied: The 2016 Outlook Report rallies of global internet stocks were driven mainly by growth in mobile ad revenue (Facebook) and continuous earnings surprises (Google, Amazon). November 25, 2015 The domestic mobile ad market has been expanding: We expect NAVER to deliver earnings improvement on the back of its stronger market positions. Daewoo Securities CCCo.,Co., Ltd. On-demand services extending to online-to-offline (O2O) business: In particular, we [Internet/Game/Entertainment] note Kakao’s innovative O2O business model. Chang-kwean Kim +822-768-4321 Intellectual property (IP) was a buzzword of the global game market in 2015: The
[email protected] market has been led by Nintendo ( Super Mario IP) and Electronic Arts (sports IP related to FIFA and the NBA). Jeong-yeob Park +822-768-4124 Top picks:
[email protected] 1) NAVER (035420 KS, TP: W820,000): A winner in the mobile ad/e-commerce markets 2) Kakao (035720 KQ, TP: W170,000): A pioneer in O2O with further growth potential 3) NCSOFT (036570 KS, TP: W270,000): Benefiting from aging Lineage users; Note the value of multiple domestic IPs Entertainment: Industry to prevail in Asia over the next decade Entertainment market has expanded alongside income and growing economy : Key areas have shifted over time: Broadcasting movies concerts paid content Growth trends vary by country, providing related companies with opportunities: US, Europe, Korea: Concerts paid content China: Movies concerts Southeast Asia (Vietnam, Indonesia, etc.): Broadcasting movies Top picks: 1) CJ CGV (079160 KS, TP: W150,000): Expanding into Indonesia and Vietnam; Building theaters around the world 2) SM Entertainment (041510 KQ, TP: W59,000): Full-swing expansion into China Analysts who prepared this report are registered as research analysts in Korea but not in any other jurisdiction, including t he U.S.