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Printed on recycled paper 14M-0332-4/01-UPS © 2001 Rochester Institute of Technology All rights reserved IVIDENDS dA Publication of the College of Business Spring 2001 Alumni Profile: Sean Bratches, ESPN

aybe it’s a “guy thing,” but what At the 2000 NCTA guy wouldn’t love working at a Convention in New Orleans, NFL Hall of place where the primary job Famers, Joe Namath focus is sports? Football, baseball, and Tony Dorsett flank M Sean Bratches, ESPN’s hockey, tennis, golf—you name it. It’s all there, 24 hours a day. Senior Vice President, Affiliate Sales and While that may be a dream job Marketing. for some, it’s been a 13-year reality for Sean Bratches. You see, this College of Business alumnus works for ESPN. “This business “This is a perfect marriage,” he says. is one that changes “I’m a huge sports fan.” almost daily,” he Bratches is senior vice president explains. “There of affiliate sales and marketing for the are changes in all-sports network. His role, among technology, regu- other things, is to establish and main- latory changes, tain relationships with cable and satel- operational and lite television product line companies or changes. The any operation enjoyment I get from my job is the is to have our customers look at ESPN in a position to constant challenge of anticipating as a huge cauldron of products by distribute ESPN those changes and seeking out ways to emphasizing all the value we bring content. Despite capitalize on them.” to affiliates through our combination the recreational One of the greatest challenges of assets.” nature of that facing any network executive is the Bratches works primarily in New programming, increasing cost of programming. York City, but he occasionally splits the activity Ultimately, some of that cost has to time between that office and ESPN’s behind the be passed along to customers. While world headquarters in Bristol, Conn. scenes is hardly Bratches concedes that ESPN pro- As you might expect, the position does gramming is expensive, he argues that have fringe benefits, whether that Sean Bratches just fun and games. ESPN the product’s price-value relationship involves lunch with popular ESPN and its companion networks (ESPN2, is in check. sportscaster Chris Berman or hobnob- ESPNEWS and ESPN Classic) are “I leverage everything we have to bing with celebrity athletes such as Joe among hundreds of other program- support that value equation. For exam- Namath and Ted Williams at promo- ming choices available to customers. ple, our customers have been rolling tional events. With all these networks fighting for out digital products. I’ll take ESPN “Our product is very conducive their piece of the pie, Bratches says he The Magazine to them and offer viewers to supporting relationships with our thrives on the opportunity to stay one a free subscription if they sign up for customers in a fun and engaging step ahead of the competition. digital cable. In the end, my objective environment,” states Bratches. (Continued on page 2) Alumni Profiles continued . . . Dean’s Message (Continued from page 1) This may all seem like a long way from his days as a business student in Rochester, but Bratches credits his pring is often referred to as a time of “new beginnings,” a saying that education for helping to make it all is currently very relevant for the College of Business. Not only have happen. As a high school student, the we seen the establishment of several new alumni initiatives but also downstate native was already looking the addition of a new dean for the U.S. Business School in Prague at RIT when the university recruited him to play ice hockey. He graduated and a renewed excitement for and affirmation of our EMBA program. with a BS degree in 1984 and says S On the alumni front, our new COBRA the RIT experience provided him with (College of Business Recent Alumni) an outstanding foundation. initiative has been extremely well received, “As I progressed through my career, my education became invaluable in the first event drawing close to 40 alumni. terms of everyday business dealings. The College of Business Women’s Network, The degree provided me with the right now in its initial stages, promises to be ability to consider things from a an important and exciting venue for alumnae business perspective coming right out of school, and I believe that gave me to become reconnected and involved. Both a competitive advantage.” programs will officially kick-off next fall. In Bratches and his wife, Patty, were the meantime, watch your mail for details on married 10 years ago, and they now upcoming events and activities. live in New Canaan, Conn. He says much of his spare time is spent with Our MBA program in the Czech Republic their four sons, Reed, Todd, Jack, and welcomed a new leader on February 14th at Clay. “My wife’s convinced the reason Tom Hopkins a reception held in Prague at the residence we had all boys is because I work at of the ambassador of the United States. Jana Ryslinkova replaced retiring ESPN,” he says. Even though it’s been nearly 17 dean Vaclav Prosser, who has held that position since the U.S. Business years since leaving Rochester, Bratches School in Prague was established in 1990. Dean Ryslinkova will be an excel- maintains his ties to RIT and the lent advocate and leader for the school as it continues to strengthen its College of Business. Last fall in New presence and reputation in Eastern and Central Europe. York City, he represented ESPN at a career fair held exclusively for a group The EMBA program recently received a resounding endorsement from its of MBA students from RIT. He called graduates. The results of an AACSB exit survey evaluating student satisfaction it a great experience and couldn’t indicate that our program outperforms those offered by the nation’s other help but be impressed with the caliber top business schools. Our program was among those from 38 universities of students he met. “I’m committed to hiring the best nationally to participate in the survey, which rated perceptions regarding people possible, and this was an oppor- curriculum, teaching methods, faculty, and administration. In nearly every tunity to put me in front of some smart, category, our program scored well above the overall average and received a qualified individuals. These students perfect score for course interconnection and class size. In judging overall are a reflection of the new leadership at the College of Business, and I’ve performance, 92 percent of EMBA students rated the program as excellent. been very impressed with that.” This compares to 83 percent of students from the peer programs and 71 Bratches says his advice for today’s percent of students from all participating schools. business students is to look beyond RIT’s College of Business is charting a new course, a new beginning. the horizon and examine where they’d like to be many years down the road. I hope that each of you, in your own way, will join us in our efforts in He tells them to identify the premier becoming one of the best business programs in the country. company in their area of interest and get a job there—at any level. Be passionate, he says, and never lose sight of long-term career objectives. Thomas D. Hopkins “It’s a marathon, not a sprint.” Spoken like a true sports fan.

2 40 Under 40 Awards

wo alumni from the College of chair of the Health Care Business have received special Financial Managers recognition. Stephen LaSalle and Association and serves on Frederick Borrelli are among the two committees for the T United Way of Wayne most recent recipients of the Rochester Business Journal’s 40 Under 40 Award, County. He also organizes recognizing professionals under 40 years Mt. Hope Family Center’s old for service to both their employers annual golf tournament and the community at large. and helps to coordinate LaSalle, 39, graduated from RIT girls youth basketball in with an MBA in finance in 1985. Palmyra. On the job and He now serves as vice president of in the community, planning and finance at Celltech Borrelli considers his Medeva Pharmaceuticals, where he’s successes a team effort. been employed for 11 years. As the “I like the contact I father of two sons, LaSalle is actively have with people,” he involved with Fairport’s youth lacrosse reflects. “They’re the ones program. He’s also a member and past who deserve the recogni- chair of St. Catherine’s parish finance tion because they’re committee and next year plans to driven by helping others. lead Celltech Medeva’s United Way These are the people who campaign. He feels deeply tied to the keep me focused.” community and calls the added The 40 Under 40 responsibilities his way to give some- Awards for 2000 were thing back. presented during a lunch- “It’s something I enjoy,” LaSalle eon at the Hyatt Regency Rochester. Both alumni explains. “I like the mix of work and RIT’s College of Business alumni Fred Borrelli family life, but it can be challenging. members appreciate being grouped (left) and Stephen LaSalle (center) are recipients Often, there just aren’t enough hours among so many worthy recipients. of the 40 Under 40 Award. They were joined by (from left to right) Debbie Kingsbury, COB asso- in the day.” “I don’t necessarily look at myself as being outstanding in terms of ciate director of development; Kristi Hughes, Borrelli, 39, is vice president of COB development director; and Ed Lincoln, financial accounting services for leadership, but it’s good to have other alumni relations executive director during a Visiting Nurse Service of Rochester people recognize that,” Borrelli says. luncheon honoring the 40 Under 40 winners. and Monroe County. His degrees from “You don’t do these things looking RIT include an AAS in business and for recognition, but it’s still nice to BS in accounting. find out that it’s appreciated,” agrees Several organizations benefit from LaSalle. “It helps to reinforce the Borrelli’s civic pride. He’s currently efforts you make.”

COB Announces New McGowan Scholarship Students will soon enjoy full scholar- encouraging leadership and community Applications are being accepted ships, thanks to a lucrative award made involvement. The program also aims from students nominated for the to the College of Business. The William to heighten awareness of the contribu- program by a member of the faculty G. McGowan Charitable Fund recently tions made by William G. McGowan, or staff. These students must meet presented the school with a grant founder and chairman of MCI a variety of eligibility factors, includ- valued at $39,830. Communications Corporation. ing minimum grade point average, RIT joins 30 other colleges and This gift creates the largest scholar- and the submission of an essay dis- universities participating in the ship offered by the College of Business, cussing McGowan’s impact on the McGowan Scholars program, which and will be awarded annually to business world. recognizes academic achievement two students. Winners will be announced this among business students while spring.

3 Ettlie Named Rosett Chair New Dean

ohn E. Ettlie, research professor and director of RIT’s Technology in Prague Management Center, has been named the first holder of the newly-endowed Madelon and Richard Rosett Chair. His three-year term began last November. Dean Jana J Ettlie joined RIT in 1999 and is recognized nationally as a prominent Ryslinkova scholar in the field of technology management. Dean Thomas Hopkins credits Ettlie’s outstanding record of performance. “Ettlie’s selection as the Rosett Chair is both a reflection of his remarkable contributions to the learning/ research environment and RIT’s commitment to excel- lence in the burgeoning area of technology management,” states Hopkins. The chair was established in honor of Richard N. Rosett, College of Business dean between 1990 and 1996 and his wife, Madelon. During Rosett’s tenure, the college business school in Prague experienced significant growth and received national ’s welcomes Jana Ryslinkova as recognition. The Rosett Chair faces the challenge of John Ettlie its new dean. She replaces helping to build upon that tradition. retiring dean Vaclav Prosser, “It’s not enough for the chair holder to demonstrate RIT who held that position since the school leadership,” Ettlie says. “The chair needs to inspire others to leadership as well, started in 1990. at RIT and in the business community.” To mark the transition, a reception Among his recent achievements, Ettlie established the RIT New Product was held February 14 in Prague at the Development Forum. This collaboration with local business partners addresses residence of the ambassador of the applied research issues related to the strategic management of new product United States. College of Business development. As the Rosett Chair, Ettlie gains another platform to highlight the dean Tom Hopkins, who is also presi- impact of new technology in enhancing competitiveness. dent and CEO of the U.S. Business “Ironically, many engineers know little of the solid knowledge base that has School, officially installed Ryslinkova been accumulated on R&D management and technology transfer,” he explains. at that event. “Changing this perception continues to be a formidable task.” Ryslinkova most recently served as executive director of the Euro-Czech Forum. Her career includes other leadership positions at various non- profit organizations in the Czech Tu Receives Dissertation Award Republic. RIT has granted MBA degrees to ohn Tu, assistant professor of products on a large scale but at a cost more than 300 graduates of the U.S. management information systems, comparable to mass-produced products. Business School. Many members of won the 2000 Elwood S. Buffa “Dr. Tu brings both to his research the school’s alumni now hold senior Doctoral Dissertation Competition and to his teaching a discerning sense management positions in the Czech J of rigor and relevance,” states Dean Republic. Award. This national competition identifies and recognizes outstanding Thomas Hopkins. “Students and doctoral research in the development colleagues are delighted to have him of theory or applications related to the at RIT.” decision sciences. The Decision Sciences Institute “I’m especially proud because this presents the award annually. Al is a prestigious award that reviews Simone, RIT president and one of the Ph.D. dissertations submitted from all organization’s charter members, was business disciplines and from all over instrumental in recruiting Elwood the country,” says Tu. Buffa, the award’s namesake, to the Tu joined the College of Business Institute’s Board of Editors. last July after earning his Ph.D. from Tu was recently recognized for his the University of Toledo. His disser- achievement at the Institute’s annual tation explored the potential of meeting in Orlando, Fla. producing individually customized John Tu

4 Kemper Scholars Selected

had Tucker and Jeff Burger, both with undergraduate academic learning. students were selected this year, as first-year management information In addition to grant money, students both Telischak and Vogel will graduate systems (MIS) students are the receive summer jobs within Kemper this May. college’s newest Kemper Scholars. Insurance Companies. Scholars com- Thomas Hellie, executive director C pete in a rigorous interview process of the Kemper Foundation, stays in “Year 2000 has been a banner year for the College of Business with the and are selected based on their close contact with each of the scholars selection of two scholars,” says Marty commitment to prepare themselves throughout the year. “One thing that’s Burris, scholarship chair. “It’s a presti- for careers in business and their struck me about our RIT scholars is gious program available to only 17 commitment to the community and their ability to ask good questions,” schools in the country, and we’re desire to help others. explains Hellie. “Also, they’re unusually proud to be among them.” One Kemper Scholar has been imaginative, and they can think outside The program, sponsored by the chosen from RIT each year since 1997. the box. The people at Kemper really James S. Kemper Foundation, seeks to Current scholars include Vito Telischak, appreciate that.” connect summer business experience D.J. Vogel, and Jim Miner. Two RIT

Distinguished Alumni Award

RIT has once again paid tribute to some well-deserving members of its alumni. Among them is Susan Holliday, who was chosen as the College of Business Distinguished Alumna. Holliday graduated with her MBA in 1985 and is president and publisher of Rochester Business Journal. She also serves as a board director at RGS Energy Group Inc. and the Rochester Regional Advisory Board for Key Bank. The Distinguished Alumni Awards were presented at the Country Club of Rochester last fall during the annual RIT Alumni Awards banquet. Kemper Foundation executive director Thomas Hellie (second from left) chats with RIT’s current The annual event acknowledges the Kemper Scholars. They include (from left to right) Vito Telischak, D.J. Vogel, and Jim Minier. accomplishments of alumni in their individual career fields.

Susan Holliday Kemper Scholars: Jeff Burger, Jim Minier, Vito Telischak, Chad Tucker, D. J. Vogel

5 SAP on Campus

ore than 130 management accounting, marketing, and produc- e-business area, also presented an information systems (MIS) tion, to be linked together through overview of e-commerce extensions executives gathered here for common access to information and for enterprise systems. the kickoff to the Western through the development of an auto- The founders of WNYSUG include M mated workflow. representatives of Cliffstar Corp., New York chapter of the Americas SAP Users’ Group (WNYSUG). Presenters at the meeting provided Eastman Kodak Co., Exxon-Mobil Daniel Joseph, MIS associate brief overviews regarding the state Chemical, The Gleason Works, the professor at the College of Business, of their SAP operations and projects, Digital Division of Heidelberg Corp., and representatives from nine regional followed by discussions centered The Hunter Group, Nalge Nunc companies recently founded the on these presentations. John Maher, Corp., Rochester Gas & Electric, and group. Joseph is serving as the organ- an SAP solutions engineer in the Rich Products. ization’s co-chair. RIT president Albert Simone welcomed participants and expressed his desire to use RIT resources to support and promote a growing technical business community in Western and Central New York State. “RIT wants to assist local businesses through the establishment of ‘collabo- Dennis Cannioto (’97) ratories’— information technology with Dr. Vic Perotti, and other research laboratories where assistant professor people in the business community can of management bring their ideas and develop them in information systems. collaboration with RIT faculty and students,” Simone said. “RIT’s contri- bution to the development of an upstate SAP Users’ Group is a step in that direction.” Approximately 50 people attended the first annual “Friends of the COB” SAP products are very complex recognition reception held in October at the Inn on Broadway. Hosted by computer applications used to support Dean Hopkins, the event recognized alumni and corporate executives who business transactions. They help create have volunteered at the College during the past academic year. Those an environment where “enterprise recognized have dedicated time and energy for classroom and student club systems” support a business. In theory, presentations, commencement, and other events. these systems make it possible for If you are interested in participating on campus for events similar to functional areas, such as finance, those recognized, please contact Debbie Kingsbury at 716-475-2354.

Announcing Two New Alumni Networks

COBRA—College of Business Recent Susan Shanks (’97), Jeff Ross (’95), Jane Scott (’91). Both groups will officially Alumni Network focuses on alumni Gorski (’91), and Karen Woerner (’01). “kick-off” in September 2001. who have graduated within the past COB Women’s Alumnae Network 10 years. COBRA will sponsor social will concentrate on bringing women Please see events and provide opportunities for alumnae together for educational the Calendar recent alumni to remain connected seminars and social gatherings with of Events to college friends and make new ac- an emphasis on “women in the work- on page 7 for quaintances as they network among place” issues. Leading this initiative more details. their peers. This group is being are Dawn McWilliams (’00), Ellen spearheaded by energetic young Defendis (’91), Sharyn Duffy (’87), professionals—Russ and Alexa Joanne Braeunle (’96) and Laura (Bordynski) Schwartzbeck (’97),

6 VANDENBRUL AWARD CALENDAR OF Constellation Brands Inc., based in Canandaigua, has grown into one of the Events nation’s largest producers and marketers of alcoholic beverage products, enjoy- ing gross sales in excess of $3 billion. 4/10 COBRA— That success has earned Richard Sands, the company’s chairman, president, Coffee Social at and CEO, the 2001 Herbert W. VandenBrul Entrepreneurial Award, presented annually by the College of Business. Sands was honored on March 28 during SPOT Coffee a luncheon at the Center for Integrated Studies (CIMS). 4/12 COB Breakfast Briefing During 22 years with Constellation, Sands at Oak Hill—James and has served in various capacities. Since his appoint- ment as CEO in 1993, the company has diversified Carla Froehler, its interests by making numerous acquisitions. People’s Pottery Most recently, Constellation added the flagship spirits brand Black Velvet and entered the fine 5/10 Council on the College wine business with the purchase of Franciscan of Business Meeting Estates and Simi. Sands is a member of the Northeast Regional 5/11 RIT/USA TODAY Advisory Board of the Chase Manhattan Quality Cup Awards Corporation and chairman of the Norman Howard Ceremony School Foundation, an agency that promotes early intervention for children with learning disabilities. 5/12 COBRA—Darien Lake Created in 1984, the Herbert W. VandenBrul Adventure Richard Sands Entrepreneurial Award goes annually to an individual who successfully developed a business 5/15 COB Alumni Advisory that improved the Rochester economy or whose Council Meeting innovative management skills have changed the course of an existing business. Other recent winners include Christine Whitman, CVC Inc.; Norman and 6/7 COB Friends Reception Nelson Leenhouts, Home Properties of New York, Inc.; and Dilip Vellodi, The 6/9 COBRA—Picnic Sutherland Group, Ltd.

EMBA Gets High Marks

he Executive MBA (EMBA) program in the College of Southern California. The combined average responses of Business has received a resounding endorsement from students from these peer programs were also below the RIT its recent graduates. The results of an exit survey, con- scores. In judging overall performance, 92 percent of RIT’s ducted last May, evaluating student satisfaction indicate EMBA students rated the program as excellent. That com- T pares to 83 percent of students from the peer programs and that RIT’s program outperforms those offered by the nation’s other top business schools. 71 percent of students from all participating schools. RIT was among 38 universities nationally to participate in “To have an across-the-board top rating, on every dimen- the survey, which rated perceptions of executive MBA stu- sion, is overwhelming,” says Tom Hopkins, COB dean. dents regarding curriculum, teaching methods, faculty, and “Coupled with U.S. News & World Report naming our under- administration. In nearly every category, RIT scored well graduate program among the nation’s top 50, the results of above the overall average and received a perfect score for the EMBA survey provide more compelling evidence on the course interconnection and class size. Enrollment in RIT’s excellence of the College of Business.” program averages 25 to 30 students annually. COB administrators plan to use the results to further From the list of participating universities, the survey also enhance recruitment efforts. broke out a composite score for six of the premier execu- The annual survey is conducted by AACSB, an interna- tive MBA programs—Case Western, Michigan State, tional organization that accredits business schools, and the Rensselaer Polytechnic Institute (RPI), University of North Executive MBA Council. This is the third year that RIT has Carolina, University of Pennsylvania, and University of participated.

7 MBAs Take on the Big Apple

recent trip to the Big Apple could “Based on the feedback from both The college would like to thank result in a big payoff for a group students and recruiters, the trip was an alumni Braden Smith (Salomon Smith of graduate students. unqualified success,” says Don Wilson, Barney, WorldCom), Sean Bratches In late October, 33 members MBA director. “Several of these (ESPN), Mark Funderburk (Marketing A recruiters had never been exposed Drive USA), Jeff Gleichauf (Xerox), of the College of Business MBA program journeyed downstate to take to our MBA program. I am confident Jim Hand (Bloomberg), Richard part in an RIT career fair. The event they now realize that RIT students are Venegas (RCN), and Ed Cain (Merrill provided them a chance to meet among the best in the country.” Lynch) for their dedication and sup- with potential employers based in the The event was conceived in conjunc- port. New York City area. It proved to be a tion with, and sponsored by, finance Anyone wishing to be involved in valuable opportunity since many of alumnus Braden Smith of Salomon future recruitment events should con- these companies don’t journey to Smith Barney. Other alumni helped to tact Debbie Kingsbury at 716-475-2354 campus to conduct interviews. provide contacts in the firms that or by e-mail at [email protected]. recruited at the event.

Alumni C.A.N. Help

he Career Advisory Network needs YOU to become an alumni volun- teer. This network was developed to Tput students and alumni in touch with professionals who agree to serve as contacts for career advice. Your participation is needed to make this network a success. As you know, informational inter- A group of the MBA applicants between interview sessions viewing is a valuable tool in any job search. As a volunteer, you will be registered as an alumni career adviser who is available for any RIT alumnus, alumna, or current student wishing to Competing in Asia learn more about your personal career path, educational background, profes- avid Reid, professor of international experience have focused on Pacific sional associations, and credentials. A business, discussed “Roadblocks Rim economies. brief conversation with a working pro- and Opportunities of Doing Reid joined RIT’s College of fessional like yourself can help point DBusiness in China” during a special Business last October and accepted someone in the right direction. presentation at the College of appointment as the Benjamin Forman Becoming a volunteer is easy. Business Alumni Breakfast Briefing Chair in International Business. He Simply contact Michelle Magee in the in January. has also been named director of the Cooperative Education and Career Since the inception of the open Center for International Business and Services Office at 716-475-2301 or by door policy in 1978, China has acted Economic Growth. A British citizen, e-mail at [email protected]. as a magnet for firms hoping to gain Reid held previous posts at the Curtin If you’ve volunteered in the past, access to that nation’s billion plus University of Technology in Perth, please verify that your contact informa- customers. Reid discussed the results Australia, the University of Hong Kong tion is current and accurate by connect- of research among leading interna- School of Business, and the University ing to http://www.rit.edu/~964www/ tional firms in Shanghai, which of Edinburgh in Scotland. Prior to his Student/student1.htm and clicking have yielded insights on successfully academic career, he held business on Alumni Only. competing in the Asian market. positions in London for eight years. His recent publications and field

8 FACULTY/STAFF NOTES ALUMNI NOTES

STAFF NOTES Thomas Hopkins, Dean of the College Congratulations to Phil Ferranti of Business (’80), Lynda (Gorski) Kessler (’84), Congratulations to Kathy Ozminkowski, Spoke at the August 2000 Regulatory and Christine (Jung) Ponzi (’92), on Judy Pratt, and Debbie Kingsbury on Innovation Conference in Washington, being inducted into the RIT Sports their nominations for Staff Council D.C., sponsored by the National Institute Hall of Fame. awards. Kathy and Judy were nominated for Government Innovation. as individuals in the “Excellence in Tom DaPolito (’96) has accepted a Satisfying Customers” category, and Daniel A. Joseph, Associate Professor of new position with TMP Worldwide Debbie was nominated in the same Information Systems (Nasdaq: TMPW) as manager of category as part of the Commencement financial reporting and SEC compli- Recently founded the Western New York 2000 planning committee. ance in New York City. Chapter of the Americas SAP Users’ Angelo Fuino, has joined the College of Group. The group held its first meeting Deanna Geisel (’97) has accepted Business as a staff assistant, and Marge at RIT on Dec. 12, 2000, and was a great a position in Regulatory Affairs at McConnell has been named program success. More than 100 people attended, Nalge Nunc International. coordinator for the Executive MBA and there are plans for holding at least Congratulations to Beth (Grant) Martin Program. three general meetings per year. (’96) and her husband, Brian, on the In addition, Dr. Joseph has been Congratulations to Judy Pratt on her birth of their son, Grant Alexander, in involved in negotiations to develop a February 2001. retirement, and many thanks for her years partnership among the college, the SAP of service to RIT and its students. University Alliance, and SAP America. Blaise MacDonald (’85), head hockey He will present two courses focused on coach, led Niagara University into the these issues next year. NCAA Division I Elite Eight in 2000; FACULTY NOTES was voted CHA Coach of the Year and Bruce Oliver, Professor of Accounting and Andrew DuBrin, Professor of Management National Coach of the Year runner-up; Director of the Frank D. Bertch Center for and was selected by Buffalo Business Published The Complete Idiot’s Guide to Business Ethics First as a 40 Under 40 recipient. Leadership, 2nd edition; Leadership: Presented a paper, “The Personal Values Research Findings, Practice, and Skills, 3rd of CPA’s Corporate Clients: How They Congratulations to Ladan Madresehee edition; Human Relations: Job-Oriented Might Influence Audits,” at the annual (’96) and Badre Bejelloun who were Interpersonal Skills, 7th edition April meeting of the Northeast Region married on May 28, 2000. Ladan is an IT program manager for XO Eugene Fram, J.Warren McClure Research of the American Accounting Association. Communications, and the couple Professor of Marketing Robert Pearse, Distinguished Lecturer resides in Reston, Virginia. Coauthored two articles with Michael “Understanding organizational power McCarthy (BS and MBA, RIT), assistant and influence systems,” Compensation & Dawn McWilliams (’00) has been professor of marketing, Miami University Benefits Management, Vol. 16, Issue 4, promoted to Director of Marketing (Ohio): Autumn 2000, pp. 28–38. for the Simon School at the University of Rochester. “An Exploratory Investigation of “Developing Your Career Skills,” Customer Penalties: Assessment of Compensation & Benefits Management, Congratulations to Andrea Pera (’97) Efficacy, Consequences and Fairness Vol. 16, Issue 2, Winter 2000, pp. 15–25. and Jamie Weissenburg, who were Perceptions,” Journal of Services Marketing, With Gary Bonvillian, “Applying Change married on Nov. 25, 2000, in Clarence, Vol. 14, No. 6, pp. 479–501. Leadership Course Skills” Compensation N.Y. Andrea and Jamie now reside in “For the Sales Function, Is E-commerce & Benefits Management, Vol. 16, Issue 2, Buffalo, N.Y. Friend or Foe?” Marketing Management, Spring 2000, pp. 23–36. Vol. 9, No 3, Fall 2000, pp. 24–31. Congratulations to Kenneth (’90) and Tom Williams, Professor of Management Laura Sponaugle (CAST ‘87) on the During 2000, Fram was quoted over 80 Science birth of their daughter, Nicole Lauryn, times about business and marketing on Nov. 16, 2000. issues in local and major metropolitan Quantitative Methods For Business, Eighth media outlets. This includes 28 radio Edition, with David R. Anderson and Timothy Walker (’86) has started his and TV appearances. Dennis J Sweeney; South-Western. own business, Collins Quarters, which Contemporary Business Statistics with purchases and leases condominiums Microsoft Excel, with David R. Anderson in the Danbury, Conn., area and Dennis J Sweeney; South-Western.

College of Business Your portal to business Future Alumni—Connor and www.cob.rit.edu Tanner Reese (Randy Reese,’97)

9 Yeehaw! Look out, Texas!

Seventeen student leaders met with Students and alumnus Chris Blakeslee alumni, spent time on team-building (back row, center) with alumnus experiences, and represented the David Morgan (’97 top row, second from left), in San Antonio College of Business at the RIT School of Photographic Arts and Sciences’s Big Shot in San Antonio. Their trip began in Houston with imaging science alum- nus Robert Scharf, who works for Lockheed Martin at the Johnson Space Center. Scharf took the students on tours through Kemah Boardwalk, the Neutral Buoyancy Laboratory at NASA, and the launch of shuttle mission STS- 102 to the International Space Station, shown on live television in Space At the Alamo for the Big shot with Center Houston’s IMAX theater. RIT president, Albert Simone In San Antonio the students enjoyed lunch and a presentation by COB alum- nus David Morgan, who works for Microsoft at Dell Computer Corporation in Round Rock, Texas. Morgan is the on-site Microsoft representative to Dell in Microsoft’s new Datacenter product/service program. He discussed his post-graduation experiences and gave a broad overview of how Microsoft is positioning its Datacenter operating system to compete with companies such as Sun Microsystems in the high-end Students at the Neutral Buoyancy server market commonly known as the Laboratory in Houston with imaging sci- “glass house.” ence alumnus Robert Scharf (’94 back row, far right) Students also enjoyed visits to the Natural Bridge Caverns and a “Texas Soon-to-be-alumnus Jason style” drive-through safari as well as Schwingle teaches engineering freshman Pam Kingsbury how to other local tourist attractions, includ- do the Texas two step. ing the Riverwalk and the Alamo. Members of the Lowenthal Group represent the College of Business as ambassadors at campus events—such as commencement and open houses hosted by the Office of Undergraduate Admissions—and work at COB events, Mesmerized by the Natural Bridge Caverns including coffee hours and the annual picnic. They have sent representatives to previous Big Shots—to New York City for the picture of the USS Intrepid and to the Liberty Pole in Rochester. “Open wide for a Scooby snack!”—Natural For more information on the Big Bridge Safari Shot, please visit http://www.rit.edu /~biomed /activities/bigshot.html.

Dinner on Friday at Mi Tiera at Market Square

10 BUSINESS PERSPECTIVE . . . Paul Marx (right), president and COO of Corning Rochester Photonics, shares a laugh with students and faculty from the College of Business, where he recently dis- cussed the future of telecommunications and its impact on Rochester. The luncheon presentation, sponsored by the Graduate Management Association, was made possi- ble by an invitation to Marx from graduate student Maren Nalepa (left). A MINI REUNION. . . A mini reunion outside of Boston with recent alumni Jenn Lindstrom (CAST ’99), Shaun A HELPING HAND . . . Hunt (’00), Greg Tobolewski (’99), Tom Jason Schwingle, a marketing senior, helps Rossman (’00) and Debbie Kingsbury from the youngsters at the Volunteers of America’s COB Development Team. Children’s Center make holiday decorations. Students from the college organized a full day of activities for the kids, including a piñata party and a visit from Santa. It’s the second consecu- tive year that COB students have sponsored and hosted a holiday party at the VOACC. *Note: Jason has just been elected as the Class of 2001 College of Business Commencement Speaker. Congratulations to Jason and our graduate stu- dent speaker, Indrajit Mitra. VISITING ALUMNI IN CHARLOTTE, N.C.… Gary Lewis (’99); Scott Drahzal (’98); Danielle, Bill (’97), and Tina Brantly; Kristi Hughes, COB director of development; and Isabella Brantly

RIT COLLEGE OF BUSINESS ANNUAL FUND

Yes, you can count on me to support my college.

Enclosed is my gift of:

$1,000 $500 $250 $100 $50 Other $______ My check, made payable to RIT, is enclosed Please charge my gift to my credit card: Visa Mastercard Card #______Expiration date:______Signature (required) ______

Yes, I am eligible for a matching gift. My matching gift form is enclosed will follow Please complete name and address information on the reverse side of this form and mail completed form to: Debbie Kingsbury, RIT College of Business, 107 Lomb Memorial Drive, Rochester, NY 14623-5608. Thank you.

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