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2009 ESPN DEPORTES DIGITAL OPPORTUNITIES Home Page Ad Treatments

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2009 ESPN DEPORTES DIGITAL OPPORTUNITIES Home Page Ad Treatments The Standard “I look at the headlines, because when I read them, in themselves, they tell you the information I want to know.” Male, 32, Charlotte The Standard provides advertisers an exclusive enviornment to showcase their 300x250 campaign creative and engage the target audience with: – Campaign messaging beneath the newly developed “Headlines” and “My Headlines”; an area geared to users seeking “Aggregation” and “Personalization” of news and video content MOCKUPS FOR PRESENTATION ONLY – subject to change. The Standard + Strip “I go on to see my lead page to see what’s going on since that morning’s SportsCenter. This will be my escape, my diversion from doing work.” Male, 25, Chicago The homepage standard + strip execution provides advertisers an exclusive environment to showcase 300x250 + 924x50 creative, and engage the target audience with: – A new ad treatment with editorial adjacency to the content carousel, meeting fans “Integration” needs, including content from ESPN Deportes flagship TV shows MOCKUPS FOR PRESENTATION ONLY – subject to change. The Standard + Expandable Strip Ideal for advertisers looking to make a big impact, the expanding strip (924x250 collapse to 924x50) and homepage standard (300x250) create an advertiser rich enviornment to deliver your message MOCKUPS FOR PRESENTATION ONLY – subject to change. Leaderboard + Standard “I can work and can just leave it on, and occasionally while doing my work, click on to check scores and go to game coverage page….” Male, 38, Chicago Capture the users attention with synching 728x90 and 300x250 ad units, and engage the target audience with: – Advertising adjacent to heavily utilized core site features (main navigation and homepage scoreboard) LIMITED monthly executions scheduled. MOCKUPS FOR PRESENTATION ONLY – subject to change. The Standard + 2 Strips “I’ll end up seeing something on ESPN and it’ll spark me to go and watch video highlights, “I wonder how this guy is doing”… Do I need to make a fantasy move?” Male , 25, Chicago, IL Named for the way it surrounds the main engagement area, the 300x250 and two strips (924x50 top and 924x56 bottom) engage the target audience with: – Editorial adjacency to the content carousel meeting fans “Integration” needs, including content from ESPN Deportes flagship TV shows MOCKUPS FOR PRESENTATION ONLY – subject to change. The Standard + Expanding Strip “The Surround” meets high impact, with the second of two dynamic ad treatments. The Surround II (300x250 and top 924x250 collapse to 924x50 & bottom 924x56) provides advertisers more space to share interactive experiences and information with fans MOCKUPS FOR PRESENTATION ONLY – subject to change. Homepage Pre-stitial With the majority of all site traffic driven by the homepage, pre-stitial campaign advertising has a guaranteed audience. In addition, this high impact ad provides the following marketer benefits: – Commanding, uncluttered presentation enjoying cost efficiencies for exclusive ad placements – Unmatched visibility for your product/service on ESPNdeportes.com – Captivated target audience with visibility that can deliver higher levels of LIMITED monthly executions scheduled. consumer engagement and response MOCKUPS FOR PRESENTATION ONLY – subject to change. The Standard & Pencil + Video “…well, sports is entertainment, I mean but yet ESPN personalities make it fun. They try to make it for the fans, I always watch the videos to see what they will say next.” Male, 39, Chicago Sight, sound and motion online. The studio 924x50 pencil and 300x250 video ad expand to play within the new homepage video player, and engage the target audience with: – A movie sneak peak overlaying an editorial area where the most heavily consumed sports videos are seen LIMITED monthly executions scheduled. MOCKUPS FOR PRESENTATION ONLY – subject to change. INDEX PAGES AND VIDEO HUB Sport Index Examples MOCKUPS FOR PRESENTATION ONLY – subject to change. Scoreboard MOCKUPS FOR PRESENTATION ONLY – subject to change. Video Hub – Index and Show Page MOCKUPS FOR PRESENTATION ONLY – subject to change. Video Hub - Clip Page MOCKUPS FOR PRESENTATION ONLY – subject to change. PROGRAM INTEGRATION Dream Job • Viewers who have longed to become an ESPN on-air talent will have their chance in the latest edition of Dream Job, El Reportero • The casting tour will take place in late 2009, air in April/May, 2010, and the winner will be a ESPN Deportes World Cup reporter • Viewers can enter the Dream Job micro site on ESPNdeportes.com to follow the Dream job tour schedule, as well as vote on who should win among the top candidates selected at each event • In addition, viewers will also be able to follow the event through the ESPN Deportes WAP site, as well as cast their vote through their mobile phones SportsCenter.com • The new SportsCenter hub will launch later this year to compliment the flagship ESPN news and information on-air program • The micro section will include talent bios, polls, blogs, video segments, schedules and much more! • Sponsorship of the section can range from logo integration into poll headers, video pre rolls into SportsCenter video segments, as well as a full presenting sponsorship into the section header Juego Cruzado • The Juego Cruzado program page is the hub for all elements related to the show including video clips, viewer mail, and TV schedules • The “La Voz de la Gente” page allows viewers to upload a video clip of themselves discussing relevant sports topics, with the chance that the clip could be played on-air and discussed/debated by the talent. MOBILE ESPN Deportes WAP Site • Mobile is quickly growing among Hispanics as THE place to get the latest soccer news and scores • The new ESPN Deportes WAP site, which was recently launched to reach mobile Hispanic sports fans, will focus on key sports including soccer, boxing, baseball, and basketball • Content will include scores, schedules, news, standings, photos, polls, game- cast, and more! • Advertiser space within the WAP site comes via 300x50 banners, full page interstitials, and text mentions ESPN Deportes Score Alerts • Score alerts allow fans to get the latest breaking sports scores straight to their phone via SMS messaging • Mobile users would sign up for the service via the web or on the WAP site • They would be able to choose the sports scores they would want to receive on their phone • An advertiser can be tied to the outbound message via text FANTASY & GAMING Arcade Games • Cameraman will be the first arcade game launched on ESPNdeportes.com • The game will focus in on soccer related pictures • Two similar photos are presented to viewers with only minute differences that users must find • If they can find the differences in time, a new photo is presented and the game continues • Sponsorship includes banner integration into the pre load, as well as banners around the frame of the arcade game. Streak for the Cash • Streak for the Cash is a game that puts your sports prediction talents to the ultimate test. • Accumulate the longest winning streak by selecting the winning team (or player) in advance of an ongoing variety of match-ups and win a million dollars. • Sponsorship includes banners in the game via 728x90 and 300x250 units • The sponsor would also received logo integration in to the header as well as in co- branded banners linking to the game’s front page. Fantasy Games • ESPNdeportes.com delivers a wide range of salary cap and pick-em fantasy games that spans the sports world. • From Mexican Soccer to MLB, the top leagues and sports from around the world is represented in a fantasy game on ESPNdeportes.com. • Sponsorship opportunities include on field pitch side banners (soccer only), on-air promos, integration in co- branded banners, email blasts and much more. PERSONALIZATION Fan Profiles • Fan Profiles will be launched for Spanish speaking sports fans in March • Fans can set-up their personalized sports page complete with team designs from the MLB, NBA, NFL as well as multiple soccer leagues including La Liga, EPL, and MLS. • Fans can add widgets, polls, news feeds, pictures, and quotes to their pages • Fans can also connect with other fans via the message board feature Widgets • For those fans who want the latest sports information linked off of their personal web page, ESPNdeportes.com will publish a series of sports related widgets. • Content will include top headlines, standings, schedules, team updates and more. • Sponsorship/advertising would include banner inclusion in the widget template (size TBD) or could include peel ads or even video overlays • In addition, custom widgets could be created if a client’s theme fits. All platform elements subject to final ESPN Production and Editorial approval and pending availability. The materials contained in this presentation are the sole and exclusive property of ESPN, Inc. and may not be reproduced or otherwise used in any manner without its express written consent. All rights reserved. Copyright 2007 ESPN, Inc. ESPN is a registered trademark of ESPN, Inc..
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