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WWW.SPORTSBUSINESSCLASSROOM.COM WELCOME TO SBC

Congratulations on your admission to Sports Business Classroom! SBC (as we like to call it) is a one-of-a-kind learning and networking opportunity for those interested in the business of and potential jobs in sports. SBC combines the best of all worlds into a single package – great academics, hands-on experience, immersion in the Las Vegas Summer League, and interaction with some of the best minds working in and around the NBA.

This student guide will give you more information about the program and logistics for your week with us in Las Vegas.

Sports Business Classroom is owned and operated by VSL Properties, LLC, which also operates the Las Vegas Summer League.

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SPORTS BUSINESS CLASSROOM 2 SBC EXECUTIVE TEAM

WARREN LEGARIE @NBASUMMERLEAGUE Warren LeGarie is the president of San Francisco based WGL Management, a principal in VSL Properties and the Executive Director of the NBA Summer League. It was his vision, armed with a wealth of long time professional basketball relationships and numerous, well-worn summer league experiences that helped bring the Summer League to Las Vegas 17 years ago. Among his current clients are of the , of the and of the . He also has the distinction of being the first NBA Agent of any kind to partner with the NBA.

ALBERT HALL @HALLPASSMEDIA | @NBASUMMERLEAGUE

Albert Hall is the President of HallPass Media, Co-Founder of NBA Summer League, Co-Founder of Sports Business Classroom and resides on the Board of Directors for Tomorrow’s Stars Foundation. Over the past 25 years, Hall has built several businesses and sports properties through hard work, strategic business moves and quality relationships. Hall is most proud of the opportunities he and his team have created for young people throughout the sports industry, and continues to inspire and influence the next generation of difference makers in all aspects of life.

LARRY COON SBC & LEAD INSTRUCTOR | @LARRYCOON Larry Coon is a computer scientist and member of the IT leadership at the University of California, Irvine, but is known throughout the NBA as a leading authority on the NBA salary cap. He is the author of the Salary Cap FAQ at CBAFAQ.com and the host of the CBA Mastery on-demand video course. He has been a regular contributor to outlets such as ESPN.com, the New York Times and BasketballInsiders.com. He makes regular media appearances including television (such as Spectrum SportsNet, ESPN’s , and MSG Network), radio and podcasts. He has been featured in the New York Times, Times, Orange County Register and Sports Illustrated. He has taught computer science curriculum at California State University, Fullerton, and is in his sixth year serving as the general manager and lead instructor for Sports Business Classroom.

SPORTS BUSINESS CLASSROOM 3 PROGRAM LEADS

DAVE DUFOUR SCOUTING, VIDEO AND ANALYTICS | @DAVEDUFOURNBA Dave DuFour is a basketball coach who has specialized in skill development at various levels of the sport. A 2016 SBC Alumnus, he is most recognized as the host of The Athletic’s “Back to Back,” a podcast covering every aspect of the NBA, and “The NBA Daily Ding,” a daily podcast recapping all the previous day’s news and games. Dave also has been a contributor for RealGM.com and NBA.com’s Hoop Magazine, along with a variety of other online publications, and has worked with multiple teams and outlets as an independent scout, in both the US and Europe.

BEAU ESTES SOCIAL MEDIA, BRANDING AND BROADCASTING | @NBABEAU Beau Estes has 25 years experience in broadcast coverage of the NBA in a variety of roles. He started at Turner Sports in 1994 on TNT’s “Inside the NBA” before working two Olympics - Atlanta and Nagano - and then The Goodwill Games in New York. From there, he moved in front of the camera hosting the Atlanta Braves on TBS, the Halftime and Postgame Shows, and the Atlanta Thrashers Intermission Report. He then worked his way up to his current role, as the voice of NBA.com’s highlights as well as an anchor and host on NBA TV. Along the way, Estes provided play by play coverage for the PGA Championship on PGA.com and hosted Turner Sports NASCAR.com coverage for five years.

JEFF FELLENZER NETWORKING, RESUME WRITING AND INTERVIEWING | @JFELLENZER Jeff Fellenzer is an Associate Professor of Professional Practice at the University of Southern California’s Annenberg School for Communication and Journalism, with more than three decades of experience in sports media, sports management, higher education and as an entrepreneur. His “The Front Row” podcast has included conversations with Basketball Hall of Famer , sports broadcasting Hall of Famer Dick Enberg, St. Louis Cardinals pitching star Jack Flaherty, and NFL standouts Ndamukong Suh (Tampa Bay Buccaneers) and Sam Darnold (Carolina Panthers). He also teaches about the intersections of sports and technology, and sports and film. Among guests he has interviewed in his classes are John Wooden, Jerry West, Bill Walton, Pete Carroll, Louie Zamperini, , Kevin Love, Jeanie Buss, , Baron Davis, Keyshawn Johnson, Al Michaels, Joe Buck and Jim Nantz. A Heisman Trophy voter, Fellenzer was featured on ESPN’s “Trojan War” documentary, and has been quoted in Sports Illustrated, NPR, the New York Times, Los Angeles Times, Forbes.com, Salon.com and MSNBC. com. Fellenzer works year-round advising students and young professionals from around the country on preparing for careers in sports. A former writer/editor at the Los Angeles Times and NFL Properties, he was founder and president of the Challenge.

SPORTS BUSINESS CLASSROOM 4 INSTRUCTORS & GUESTS

SIMON CHERIN-GORDON @SIMONCGO Simon Cherin-Gordon works for the NBA’s social media team, primarily focused on leading the league’s real-time game coverage on Twitter (@NBA, @ NBAHistory, @nbastats, @nbadraft) as well as content across other platforms including Instagram, Facebook, YouTube, Snapchat and TikTok. Simon is a 2018 SBC alumnus, and worked as the program’s social media manager and photographer in 2019.

SHEA DAWSON @SPORTGURLSHEA Shea Dawson is currently the Head of Athlete Relations at Overtime. Shea is currently playing a major role as a member of the board for the Overtime Elite League. Prior to joining Overtime, Shea spent three seasons with the as a Manager of Player Programs and Team Services. Before she joined the Sixers, Shea spent years working with Albert Hall and Warren LeGarie as a Game Operations Intern at the NBA Summer League.

NATE DUNCAN @NATEDUNCANNBA Nate Duncan is an NBA Salary Cap expert and creator of the NBA CBA Flashcard tool, designed to help others learn the intricacies of the NBA Collective Bargaining Agreement. Duncan’s most recent project is the #NBACast, a live-streaming second screen experience for NBA games. He also hosts the Dunc’d On Basketball Podcast, a daily NBA podcast, and has written about the NBA for ESPN Insider. Duncan was previously a writer for Hoopsworld and Basketball Insiders, and an attorney at the Bay Area law firm Bowles & Verna. He graduated from Tulane University and received his law degree from the University of Arizona.

NEKIAS DUNCAN @NEKIASNBA Nekias Duncan is a writer and podcaster for BasketballNews.com. He has written for Bleacher Report, SB Nation, Dime, Five Reasons Sports and Beat.

SPORTS BUSINESS CLASSROOM 5 INSTRUCTORS & GUESTS

KIRK GOLDSBERRY @KIRKGOLDSBERRY

Kirk Goldsberry is an NBA Analyst at ESPN, the author of Sprawlball and the former Vice President of Strategic Research for the . He also serves as a professor at the University of Texas. He also has been a writer at Grantland and FiveThirtyEight. Kirk earned a Ph.D. in Geography from UC- Santa Barbara in 2007 and worked as a professor at Michigan State and Harvard between 2007 and 2012 prior to jumping over to work full-time in basketball. His expertise blends data visualization, statistics and storytelling.

ALEX KENNEDY @ALEXKENNEDYNBA Alex graduated from the University of South Florida in 2014 with a bachelor’s degree in Mass Communications. He currently works as the Chief Content Officer of BasketballNews.com, where he writes, edits, podcasts and manages a staff of journalists and former NBA players (including Rex Chapman, Kenyon Martin and James Posey). He previously worked as an NBA reporter for HoopsHype and USA TODAY. His work has also been featured on ESPN, Sports Illustrated, and Yahoo! Sports. He started covering the NBA as a credentialed media member at 14 years old, becoming one of the youngest credentialed sportswriters in the world.

KATE HEINDL @WTEVS Katie Heindl is a features and basketball writer from Toronto. She’s currently a freelance features writer with Dime, focusing on players personal stories, the intangibles of the game, and where they intersect. She was a feature writer with the in 2020, is a co-host of the all-women Dishes & Dimes podcast and Uhh, Basketball? and a regular guest on national sports radio. Her work has appeared in Rolling Stone, The Athletic, Yahoo Sports, Complex, RealGM, Canadian Art and VICE, among others.

BERNIE LEE @BERNIEOLEE Bernie Lee has been an agent for 19 years representing players at all levels around the globe and in the NBA. One of Bernie’s current clients, Jimmy Butler, is considered among the best in the game.

SPORTS BUSINESS CLASSROOM 6 INSTRUCTORS & GUESTS

RYAN MCDONOUGH @MCDNBA Ryan McDonough graduated from University of North Carolina in 2002 with a degree in journalism and mass communication. He currently works as broadcaster. Ryan has significant experience leading NBA front offices having previously served as a General Manager, International Director of Scouting and Assistant General Manager. He has previous experience working with the Celtics and .

NEIL OSHEY @TRAILBLAZERS Promoted to President of Basketball Operations in 2015, Neil Olshey was named the 10th General Manager in franchise history on June 4, 2012, and completed his ninth season at the helm in 2020-21. As President of Basketball Operations, Olshey leads the organization’s Basketball Operations department, overseeing talent evaluation, player personnel decisions, contract negotiations and salary cap management. Olshey came to Portland from the Clippers, where he served as the team’s Vice President of Basketball Operations for two seasons. Prior to joining the Clippers, Olshey was the Director of Player Development for SFX Sports Group, Inc. where he created, organized and conducted predraft and offseason training camps for future and current NBA players. SETH PARTNOW @SETHPARTNOW Seth graduated from Carleton College in 1999 with a BA in economics and received his JD from the University of Minnesota Law School in 2005. He is currently an NBA Analyst for The Athletic, examining the league primarily through the lens of statistics and analytics. Prior to The Athletic, Seth was Director of Basketball Research for the from 2016-2019. He co-founded The Nylon Calculus, a leading basketball analytics website, in 2014. He resides outside of Milwaukee with his wife, 2 children and 3 cats.

BRIAN PAUGA @BRIANPAUGA Brian Pauga graduated from Michigan State University in 2007 with a Bachelor’s degree in Business Management. He currently works as a consultant working with professional teams, NCAA teams, and player agents. Brian has previous experience working with the San Antonio Spurs, , Utah Jazz and Michigan State University over the last 18 years. Brian has experience in all facets of the Basketball Operations department, having organized and led scouting departments as well as being General Manager of the . Brian has gone through every aspect of the draft, free agency, and trade process from start to finish.

SPORTS BUSINESS CLASSROOM 7 INSTRUCTORS & GUESTS

ERIC PINCUS @ERICPINCUS

Eric Pincus is a leading expert on NBA player contracts and the league’s Collective Bargaining Agreement. As an NBA Senior Writer for Basketball Insiders, Pincus publishes detailed team pages on each NBA franchise with accurately sourced salary information for each player. He’s also a national reporter for Bleacher Report and featured as the resident capologist for NBA TV.

DAN PURCELL @IAM_DANP

Dan Purcell graduated from Lake Erie College in 2007 with a Bachelor’s Degree in Management and Operations. Dan’s previous basketball experience includes 10 years working within the Front Office and Coaching Staff. During his time with the Pelicans Dan worked in all aspects of the Front Office including, scouting, intel gathering, logistics, salary cap, and player/coach acquisitions. Dan has a fiancé, Jessie, and two children Owen (3) and Austin (1).

DAVE SEVERNS @DAVE_SEVERNS Dave Severns is a Pro Personnel Scout for the . Prior to that, he served as the Director of Player Development for the Los Angeles Clippers from 2011-16. Dave Severns came to the Clippers prior to the start of the 2010-11 season after two years with the Bulls as Assistant Coach for Player Development from 2008-2010. Prior to his time with the Bulls, Severns spent 13 years in player development with Nike, working with college players at the All-American Camp, All-Asia Camp, Nike Skills Academies and Jordan Flight School. He also worked at Attack Athletics in Chicago under Tim Grover from 2005-08. Severns spent three years as video coordinator at Fresno State University under Jerry Tarkanian, two years as an assistant coach at Fresno City College and one year as assistant coach at Cal State Chico. Prior to his time at the collegiate level, Dave Severns spent 12 years as a high school coach in California. Dave has conducted clinics in China, Taiwan, Philippines, New Zealand, Norway and Ireland.

SPORTS BUSINESS CLASSROOM 8 INSTRUCTORS & GUESTS

STEVE SHENBAUM @GAMEONNATION

Steve is the Founder & President of the nationally acclaimed leadership/ communication firm Game On Nation (www.gameonnation.com). Over the past 20+ years, Steve and his staff have developed a unique game-based curriculum called MILE™, powered by the science of Game Dynamics. He’s considered one of the industry’s most respected presenters on leadership, team building, communication, and positive culture change. Some of Steve’s recent clients include NASCAR, USO, Hilton, Deloitte, Olympic Committee, Pittsburgh Pirates, Cowboys, NY Yankees and all branches of the military. Steve has also helped prepare Ten #1 overall NBA, NFL, and NHL draft picks and over fifty 1st round draft picks during their pre-draft prep. Steve graduated from Northwestern University with a degree in Theater/Performance Studies and currently serves on the Advisory Board for Derek Jeter’s business venture, The Players’ Tribune. He currently lives in Bradenton, FL with his wife and two daughters.

TOMMY SHEPPARD @WASHWIZARDS

Tommy Sheppard is Washington’s Senior Vice President of Basketball Operations. Sheppard’s role in Washington includes managing the day to day operations as well as responsibilities with salary cap management, negotiations, draft preparation and talent evaluation of collegiate athletes and professionals, both domestically and abroad. He is entering his 16th season with the Wizards and 26th in the NBA. In addition, Sheppard is an active figure within the United States Olympic Movement, assisted with the formation of the Northern European Basketball League (which realigned as part of FIBA Europe) and is an adjunct professor at Georgetown University for the Sports Industry Management.

DEBBIE SPANDER @DEBSPANDER Debbie Spander joined Wasserman in 2012 and serves as Senior Vice President of Broadcasting and Coaching. In this role, Debbie focuses primarily on representing on-air talent, including former athletes, female sportscasters and multimedia journalists, as well as NBA and NCAA basketball coaches. She specializes in helping athletes transition to post-playing media and coaching careers and secures broadcast, coaching and marketing opportunities for clients, negotiates deals and provides overall career guidance. She is a graduate of Stanford University and the UCLA School of Law and lives in Santa Monica, California with her husband and daughter.

SPORTS BUSINESS CLASSROOM 9 INSTRUCTORS & GUESTS

MARCUS THOMPSON @THOMPSONSCRIBE Marcus Thompson II is a lead columnist at The Athletic. He is a prominent voice in the Bay Area sports scene after 18 years with Bay Area News Group, including 10 seasons covering the Warriors and four as a columnist. Marcus is also the author of the best-selling biography “GOLDEN: The Miraculous Rise of Steph Curry.”

KIKI VANDWEGHE @NBA As Executive Vice President of Basketball Operations for the NBA, E.M. ‘Kiki’ VanDeWeghe III oversees all aspects of basketball related to the playing of the game. He has been involved in a broad range of basketball matters, including the development of playing rules and interpretations, game analytics, disciplinary matters, and policies and procedures relating to the operation of NBA games. He also serves as a key liaison between the league office and its teams, drawing upon his years of experience as a general manager, coach and player. VanDeWeghe’s NBA playing career spanned 13 years, with the Nuggets, , and Clippers, during which he averaged 19.7 points per game while shooting 52.5 percent from the field and 87.2 percent from the foul line, made two All-Star appearances and helped his teams to the postseason 12 times. A native of Los Angeles, VanDeWeghe attended UCLA from 1976 to 1980 and led the Bruins to the national title game his senior season. He received his degree in economics and was a Rhodes Scholar finalist.

TRACY WEISSENBERG @BASKETBALLISTA From the NBA Finals to professional golf tournaments, Tracy has led sports content and partnerships on behalf of both media companies and recognizable brands. She has extensive experience consulting on digital strategy and creative development, inclusive of media distribution, influencer marketing, large-scale sponsorships, and cross-platform campaigns. At Las Vegas NBA Summer League, she leads social media and original content.

SPORTS BUSINESS CLASSROOM 10 INSTRUCTORS & GUESTS

WES WILCOX @SACRAMENTOKINGS Wes Wilcox enters his first season with the Kings as Assistant General Manager. Wilcox supports General Manager Monte McNair in all facets of front office operations including roster construction, strategy and player evaluation. He comes to Sacramento with nearly 20 years of experience in the NBA, including serving as General Manager, Assistant General Manager, Director of Player Personnel. He has also held the roles of Advance Scout, College Scout, Pro Personnel Scout and Assistant Coach, prior to his promotion to Director of Player Personnel. He recently served as an Analyst for NBA TV and SiriusXM NBA Radio. Wes and his wife Larisha have three children – son, Noah and twins, Jaleah and Jonah.

IMPORTANT NOTE: Sports Business Classroom utilizes working league professionals in many of its instructional, speaking and guest roles. Their availability can change, even at the last minute, depending on employer needs and their Summer League team schedules. Therefore, the instructors, speakers and guests are subject to change. In addition, information for some speakers was not available when this Student Guide was completed.

SPORTS BUSINESS CLASSROOM 11 SBC STAFF

ADAM DO Adam is a recent graduate of UC Irvine where he majored in economics and was a member of UCI’s Sports Business Association. It was at UCI’s student-run radio station where he started his SBC-famous Zach Lowe inspired podcast “The Do Post” where he makes episodes on the NBA, fantasy basketball, and movies and TV shows. Adam has previous experience working for the LA Clippers on their Game Night Staff and is now trying to land a role with a team or the league in their cap strategy group. Outside of basketball, Adam holds two black belts in taekwondo and has experience with teaching as an assistant instructor.

RHODA FESTEJO Rhoda Festejo is the Business Operations Executive for VSL Properties, LLC as well as the Business Manager for WGL Management.

CHANELLE MANUS Chanelle Manus is a Certified NBA Player Agent and licensed attorney. She currently works as Chief of Staff for a Detroit-based non-profit and manages her own law firm -- Manus Law, PLLC. Chanelle has served as a Gameday Assistant for the Detroit Pistons Public Relations Department for the past five seasons. Additionally, Chanelle participates with the NoTradeClause team, a HallPass Media website providing up-to-date information on the NBA at any given moment.

SERGIO MILLAS @ HALLPASSMEDIA | @SERGIOMILLAS

Sergio Millas is the Vice President of Digialtal Marketing for Hall Pass Media. With over 15 years of experience in digital marketing, Sergio is a creative leader with a wide array of professional marketing experience working with marquee brands across diverse industries including sports, entertainment, real estate, education, and beauty.

SPORTS BUSINESS CLASSROOM 12 SBC STAFF

WILL PENNINGTON Will Pennington anticipates graduating from California State University Long Beach in December 2021 with a BA in Anthropology. He is currently working as an archaeologist in Central America. Will has previous experience working with Second Spectrum, The Bench Mob NBA Podcast, BallerTV and serving as editor-in-chief of the Los Angeles Collegian. Will has enjoyed being a part of the Sports Business Classroom and the NBA Las Vegas Summer League family since he was a student in the SBC class of 2017. Will recently moved to New Braunfels, Texas.

SAM SHIN Sam currently works as an Account Executive for the Los Angeles Clippers, and has previous experience working with the Los Angeles Rams. When he isn’t working, Sam loves to hoop, workout, or cook (his specialty dish is birria tacos). His is to be in a front office role for an NBA team!

WYNTER TURNER Bachelors of Arts candidate 2022 Wynter, currently works as Creative Director, and creator of the, “Wynner’s Circle”. She previously served as an electrical engineer for the United States Navy. Wynter was deployed for 9 months and visited Hong Kong, Japan, Australia, Malaysia and more. She gives all praise and glory to God for the opportunity to be apart of the SBC intern team.

SPORTS BUSINESS CLASSROOM 13 ABOUT SBC 2021

PROGRAM DATES Sports Business Classroom will begin with a welcome reception at 5:30 PM on Monday, August 9, 2021, and will wrap-up at 7:30 PM on Saturday, August 14, 2021 (with a social hour 6:30 PM to 7:30 PM). You can use Monday, August 9 as a travel day as long as you can be on-site in time for the start of the program. Likewise, you can fly out on Saturday, August 14, but you should ensure that you leave enough time to get to the airport with your luggage. See “Travel,” below. PROGRAM LOCATION Sports Business Classroom will be held at the Thomas & Mack Arena and Cox Pavilion on the University of Nevada, Las Vegas campus, which is also the site of the Las Vegas Summer League.

We will be in multiple rooms in the Thomas & Mack Arena. Most of the program will take place in Meeting Room D and the Redd Room. We also will utilize miscellaneous other arena locations, including the court itself. Schedule locations will be confirmed at the start of the program. MAP OF FACILITIES See Appendix A of this document for a map of the Sports Business Classroom facilities.

HOTEL ACCOMODATIONS Hotel accommodations for Sports Business Classroom will be provided by: The LINQ Hotel + Experience 3545 S. Las Vegas Blvd Las Vegas, NV 89109 Hotel check in begins at 3:00 PM on Monday, August 9. Check-out is at 11:00 AM on Saturday, August 14. Students choosing the Extended Hotel option may stay the night of August 8-9 (the night before the program) and/or the night of August 14-15 (the night after the program) at the SBC group rate. The Extended Hotel option is not available prior to August 8 or after August 15. Students who require accommodations outside the SBC program and the Extended Hotel option must make their own arrangements with the LINQ or another hotel for those dates.

SPORTS BUSINESS CLASSROOM 14 ABOUT SBC 2021

If you did not choose the Extended Hotel option when you registered and would like to add it later, please contact us at [email protected]. Students can add one or both Extended Hotel days through July 23, 2021, subject to availability. SBC cannot accommodate requests to add Extended Hotel days after July 23. Students who would like to add additional days after July 23 must make their own arrangements with the LINQ or another hotel for those dates.

SBC offers both single- and double-occupancy accommodations. Students choosing single occupancy who are over 21 will check-in to the hotel directly. Special procedures for students who choose double occupancy, and/or are under 21, will be provided in a separate email prior to the program. SBC is not liable for any lost or stolen items that are in possession of the LINQ hotel.

TRAVEL Students are responsible for their own transportation to and from Las Vegas for the program, and between the airport and hotel on the first and last days. Students choosing the “No-Hotel” option are responsible for their own transportation to and from the arena each day, although students booking their own reservation at the LINQ or another nearby hotel are free to utilize the SBC buses (see “Transportation,” below).

Students (who have not selected an Extended Hotel day for August 8-9) should plan their arrival on August 9 to allow enough time to travel to the hotel (allow approximately 30 minutes from the airport), check-in after 3:00 PM, get settled, and be on the SBC bus at 4:30 PM for the start of the program.

Students (who have not selected an Extended Hotel day for August 14-15) should plan their departure on August 14 to allow enough time to travel from the arena to the hotel (SBC buses will depart the arena at approximately 7:30 PM), collect their luggage, and travel to the airport in time to check in for their flights.

Since students who do not choose the Extended Hotel option must check out by 11:00 AM on Saturday, August 14, and the program will continue through that day, students must pack and vacate their room before leaving for the program that morning. Arrangements will be made with the hotel to store your luggage - details will be provided durng the program. Sports Business Classroom is not liable for any lost or stolen items that are in possession of the hotel. Due to security regulations, you cannot bring your luggage with you to the arena.

SPORTS BUSINESS CLASSROOM 15 ABOUT SBC 2021

TRANSPORTATION Round-trip bus transportation will be provided between the LINQ Hotel and the Thomas & Mack Arena each day. Buses will leave at the same time each morning to transport students to Sports Business Classroom. The buses leave at different times in the evenings – the first bus will be for students who want to return after SBC sessions end; the final bus will be for students who want to return after the end of Summer League games.

See Appendix B for the bus schedule. Drop-off and pick-up locations will be announced at the start of the program. Students are responsible for their own transportation if they miss a bus or wish to travel outside the scheduled times or scheduled routes. Students also should be careful about the evening buses – each bus has a maximum capacity of 38.

SBC recommends that students have access to alternative transportation services such as Uber and Lyft in the event a bus is full, they miss a scheduled pick-up time, or they wish to travel outside the scheduled times.

CLIMATE AND ATTIRE Las Vegas temperatures are frequently over 100º F during the month of August, so plan accordingly. The attire for Sports Business Classroom is relatively casual – for example, polo shirts and chino slacks are typical for men, with comparable attire for women. You will be in the air conditioned arena for most or all of the program. Students occasionally report feeling chilly in the arena’s air conditioning, so you should plan for all contingencies.

ACCESS TO FACILITIES All SBC students will receive wristbands which provide access to the Sports Business Classroom facilities as well as the Las Vegas Summer League during the dates of the program. Students are responsible for purchasing their own tickets to the Las Vegas Summer League prior to Monday, August 9 and after Saturday, August 14.

Reserved seating for SBC students will be provided in the Thomas and Mack arena. There is no reserved seating in the Cox Pavilion – SBC students may use any seats open to the general public. SBC students have

SPORTS BUSINESS CLASSROOM 16 ABOUT SBC 2021

access to the arena floors, hospitality suite, and business areas utilized by the program. SBC students do not have access to areas that are reserved for media or team personnel.

Due to space limitations, access to the “Schmooze Pit” (the open area behind the baseline of the Thomas & Mack Arena) is limited during prime-time games. Additional information on limitations and availability will be provided at the start of the program.

MEALS Complimentary hors d’oeuvres and beverages will be provided for the Welcome Reception on Monday, August 9. Beverages (coffee, tea, water) and morning snacks will be provided Monday through Saturday mornings. Beverages and lunches will be provided Tuesday through Saturday. Students will receive dinner vouchers Tuesday through Friday, which may be redeemed at any arena vendor. Students are responsible for their own meals unless listed above. Please notify SBC prior to the start of the program if you have any dietary restrictions that require accommodation.

MATERIALS, UPDATES AND CHANGES Course materials will be provided prior to the start of the associated session. Whenever possible, SBC will try to distribute materials via email or Slack. Any last minute changes will be communicated via Slack. Please be sure that your mobile device is connected to the SBC-2021-Students Slack workspace so you do not miss any urgent messages. All course materials will be posted online following the program.

TOP PERFORMER AWARD Some students will be selected by the program leadership to receive the Top Performer award. Top Performer award winners will be invited back to intern with SBC or the Summer League next year. Additional awards may be given out at the discretion of the program leadership.

WHOM TO CONTACT Please contact any member of the SBC staff (listed above) if any matters arise during the program which require attention. Please do not communicate through Summer League staff – they are responsible for Summer League operations and not Sports Business Classroom; communications delivered through Summer League staff are not guaranteed to reach the appropriate Sports Business Classroom personnel.

SPORTS BUSINESS CLASSROOM 17 SBC POLICIES

EMERGENCY CONTACTS Please be sure that SBC has your current information for whom to contact in case of an emergency, including their name, relationship to you, telephone number and email address.

CODE OF CONDUCT Sports Business Classroom strives to create an educational environment in which all participants feel safe and welcome. We encourage open and spirited discussion in a collegial atmosphere so that everyone can enjoy an optimal educational and intellectual experience. We expect all participants to refrain from speech or behavior that is disruptive, threatening, endangering, harassing or illegal, or speech that is racist, sexist or similarly offensive. We reserve the right to take whatever measures deemed, at the sole discretion of Sports Business Classroom management, necessary and appropriate to enforce this Code of Conduct, including revoking a student’s enrollment in Sports Business Classroom without a refund.

PAYMENT AND REFUND POLICIES The Sports Business Classroom Tuition, Payment, and Refund Policies document is distributed to all students when they are admitted, and also is available on request.

CHANGING MAJORS Requests for major changes will be accommodated at the discretion of SBC management on the basis of the minimum headcount and maximum capacity in all majors. If you wish to change to a different major, please let the General Manager know as soon as possible – the earlier a request is made, the more likely it can be accommodated.

SPORTS BUSINESS CLASSROOM 18 NBA SUMMER LEAGUE

The Las Vegas Summer League runs from August 8 to August 17, 2021. Sports Business Classroom is immersed in the Las Vegas Summer League, and is housed in the same venues in which Summer League games are played. SBC students will have reserved seating in the Thomas & Mack arena. SBC students will have the opportunity to attend and work in around Summer League games and players, and team personnel who are working Summer League will be speaking at SBC and working with SBC students.

The SBC schedule is full during most Summer League daytime games. SBC students are free to attend any evening games of their choosing, and a late bus is provided for students who choose to do so.

INTERACTING WITH NBA PLAYERS, COACHES AND EXECUTIVES Sports Business Classroom is immersed in the Las Vegas Summer League. Many league and team personnel will be invited to SBC to serve as guest speakers and teachers, and you will see and meet many others during the normal course of their duties at Summer League. SBC provides an outstanding opportunity to meet, network and interact with these individuals, however please keep in mind that they are here working, including when they are watching games. Please be respectful of their time and commitments, and use your best judgment when approaching them. In addition, please be discrete and respectful with any requests for autographs or photographs. Of course, when they come to SBC, they’re all yours – you may use the 30 minutes that follows each session for personal interaction.

SPORTS BUSINESS CLASSROOM 19 SBC CURRICULUM

TYPES OF COURSE CONTENT The SBC curriculum is pressented in several formats to maximize learning opportunities. The content types are as follows:

LECTURES One-hour, instructor-led GE sessions. These are taught by the program lead in each section or a designated guest lecturer. Each topic has multiple lecture sections - e.g.: 101, 201.

ROUNDTABLES One-hour moderator-led panel discussions with industry experts. The SBC program lead in the related topic will either be the moderator or a participant in the roundtable.

TERM PROJECT In a series of exercises conducted throughout the week, you will work with a small team of students to take over an NBA front office, analyzing its strengths and weaknesses and determining its goals, your strategy for reaching those goals, and tactics for executing your strategy. You will then put your plans to the test in SBC’s famous Mock Trade Deadline. Afterward, you will present your results to SBC’s panel of experts. Every team will recieve constructive feedback, and one team will emerge victorious.

SBC SUMMIT Grab lunch and sit back while an NBA coach or executive talks about his or her personal experience and what it takes to succeed in this business. SBC Summit is also used for roundtables, in order to provide additional perspective on a topic.

SPORTS BUSINESS CLASSROOM 20 SBC CURRICULUM

SPORTS BUSINESS CLASSROOM SCHEDULE The schedule for Sports Business Classroom can be found in Appendix C of this document.

DEEP DIVES Here’s where you really get into your chosen major, with in-depth content specifically related to your chosen field. The content and format will vary by major: • League Salary Cap: Larry Coon’s extensive lecture series on the NBA’s Collective Bargaining Agreement. This is based on the same content he teaches directly to NBA teams. • Scouting, Video and Analytics: Working hands on with NBA scouting and video personnel, students will learn the ins and outs of the scouting process, video room and analytics department. Students will apply teachings during live game scouting sessions and group assignments for an immersive, hands on, front office experience. • Media and Broadcast: Students will continue their learning process with emphasis on commentary, writing, and presentation while actively applying the skills they’ve learned throughout the SBC program. This includes taking part as an analyst of an NBA game broadcast and/or participating in podcasts designed to showcase students prowess, personality, and growing knowledge base, all while receiving instruction and feedback from leaders in the industry.

OFFICE HOURS AND SBC LATE NIGHT Come have breakfast with Larry Coon and other SBC instructors at the LINQ (exact location to be announced). Use this as an opportunity to ask questions or just hang out. The same opportunity will be provided at SBC Late Night for night owls and insomniacs. The Office Hours and SBC Late Night schedule will be announced during the opening session. Students are responsible for purchasing their own food and beverages.

IMPORTANT NOTE: All speakers, content and times are subject to change. Sports Business Classroom utilizes working league professionals in many of its instructional, speaking and guest roles. Their availability can change, even at the last minute, depending on employer needs, unexpected events, and their Summer League team schedules. While we will do our best to provide the speakers, curriculum and schedule as described in this Student Guide, we reserve the right to substitute, move or omit speakers or content as necessary.

SPORTS BUSINESS CLASSROOM 21 LEAGUE SALARY CAP CURRICULUM

Knowing the basics of the NBA Collective Bargaining Agreement is fundamental for anyone who has a goal to work in the league. It doesn’t matter whether you want to be an agent, cap specialist, coach or scout – you want to be conversant in this topic. All SBC students get the fundamentals of the CBA in the 101 and 201 GE sections. League Salary Cap majors get additional content in the CBA Deep Dive.

CBA 101: THE SALARY CAP THROUGH THE EYES OF PLAYERS Instructor: Larry Coon This session starts with a quick introduction to the NBA Collective Bargaining Agreement, and then walks through the career lifecycles of three hypothetical players to see the types of contracts they sign and when each is appropriate, and briefly looks at other CBA features that impact players such as minimum and maximum salaries, options and ETOs, trade bonuses, waivers and buyouts, and salary protection.

CBA 201: THE SALARY CAP THROUGH THE EYES OF TEAMS Instructor: Larry Coon This session walks through a salary cap year from July 1 through June 30, stopping at important dates on the way such as the July Moratorium, the cut-down date and the trade deadline. This session also looks at concepts such as the salary cap, team salary, cap room, exceptions, trade rules and the luxury tax.

CBA DEEP DIVE (SALARY CAP MAJORS ONLY) Leader: Larry Coon with Eric Pincus

A more in in-depth look at the NBA’s Collective Bargaining Agreement, including Team Salary, the Uniform Player Contract, exceptions, trades, extensions, restricted free agency, and other topics. Students will have opportunities to complete in-class exercises.

SPORTS BUSINESS CLASSROOM 22 SCOUTING, VIDEO & ANALYTICS CURRICULUM

SCOUTING, VIDEO AND ANALYTICS CURRICULUM

Fundamentally, it’s all about basketball and the Scouting, Video and Analytics is the “meat and potatoes” of the SBC curriculum. All students get an introduction to scouting and analytics in the GE sections. Scouting, Video and Analytics majors get additional hands-on experience in the Deep Dive.

SVA 101: INTRODUCTION TO SCOUTING Instructor: Dan Purcell and Brian Pauga

An introduction to scouting, covering the two simultaneous processes (draft and pro scouting). The importance of the four player lists and roles of scouts and decision makers. A detailed discussion of player evaluation, personnel attribute breakdowns and a detailed breakdown of attribute definitions. Lastly, we will talk about how decisions are made and how ties are broken, focusing on the importance of situational analysis, background information, analytics and medical evaluations.

SVA 201: ANALYTICS IN THE FRONT OFFICE Instructor: Kirk Goldsberry

Analytics have changed basketball forever. Just a decade ago we were asking, how can analytics help the NBA? Now we’re asking, have they changed the league too much? This session looks at the state of NBA analytics and how the league itself can begin to study the game from an analytical perspective as a way to make NBA basketball even better.

SVA DEEP DIVE (SVA MAJORS ONLY) Leader: Dave DuFour

Working hands-on with a former NBA scout, students will draw from video and their notes to produce scouting profiles. Students will receive real-tiem feedback and edits from former NBA personnel, and emerge with a tangible work product to include in their profile.

SPORTS BUSINESS CLASSROOM 23 MEDIA & BROADCAST CURRICULUM

There are myriad ways to get your foot in the door, and for many, it’s though working in the media. This knowledge is fundamental for everyone, even if your goal is to work in the front office. In addition to understanding the role of the media, executives often bounce back & forth between media and front office jobs, making these skills a must. All students will get the basics in the GE sections, and M&B majors will get further hands-on experience in the Deep Dives.

M&B 101: NUTS & BOLTS OF MEDIA Instructor: Marcus Thompson

Students will learn the bedrock principles of journalism that are critical across all platforms in media. These are the principles that will enhance a students’ credibility whether they embark on a career in media or simply use media to enhance their profile in pursuit of other jobs in the business of basketball. Students will learn the importance of building and maintaining relationships in the business of basketball. Additionally, we’ll outline the way to, as our friend Sekou Smith put it, “work a gym” to uncover stories. Students also will learn the critical function research plays in telling a story, and finally, students will learn through stories some essential lessons from our veteran instructor.

M&B 201: FINDING YOUR VOICE Instructor: Beau Estes with Nate Duncan

Building off the learned principles of M&B 101 as we explore avenues for taking what you’ve learned at Sports Business Classroom and showcasing what you’ve learned.

Nate Duncan has successfully navigated the media landscape with his popular Dunc’d On Podcast. In a one- on-one interview, Nate will explain how he found his voice in the basketball landscape and built an audience. Nate also will share tips, successes and failures, and best practices for students looking to embark on a career in the basketball landscape and build an audience.

SPORTS BUSINESS CLASSROOM 24 MEDIA & BROADCAST CURRICULUM

Nate also will share tips, successes and failures, and best practices for students looking to embark on a career in media or those using media to build a profile. Additionally, Nate will detail what he sees as the future of basketball media and how students can best position themselves for a future in the business.

M&B 301: GETTING YOUR MEDIA BUSINESS STARTED Instructor: Nekias Duncan and Alex Kennedy

In M&B 301 our instructors will teach students how to begin producing their own content. Students will learn the necessary tactics to employ to be successful as a writer, in video, and on social media. Our experts will share the latest trends and pathways to success across the basketball media landscape and will directly show students how to start their business, how to set goals and gauge success, and when monetization is possible. From podcasting to written profiles, this is the course where students get started in their media careers.

M&B DEEP DIVE: (M&B MAJORS ONLY) Leader: Beau Estes

Students will continue their learning process with emphasis on commentary, writing, and presentation while actively applying the skills they’ve learned throughout the SBC program. This includes taking part as an analyst of an NBA game broadcast and participating in podcasts designed to showcase students prowess, personality, and growing knowledge base, all while receiving instruction and feedback from leaders in the industry. Additionally, students will have an opportunity to work with the person operating the @NBA social media handle to learn best practices and tactics to successfully navigate social media.

SPORTS BUSINESS CLASSROOM 25 OPERATIONS CURRICULUM

This GE-only topic gives students insight into the inner workings of an NBA front office. We start with a 360˚ view inside a front office, and then we delve into two major topics of NBA business – establishing value in the draft, and putting trades together.

OPERATIONS 101: INSIDE THE FRONT OFFICE Instructor: Wes Wilcox

An inside look at how an NBA front office works – leadership, resources, departments, roles & responsibilities; player evaluation, and the various areas of focus during each part of the year.

OPERATIONS 201: DRAFT CAPITAL Instructor: Eric Pincus and Dan Purcell

Draft Capital is a new term but it represents enormous value in today’s league. We will walk you through an overview and examples that will help you understand what it all means. We’ll also break down the various teams with major draft capital and how they may exercise their options during trades and the draft.

OPERATIONS 301: THE TRADE MARKET Instructor: Eric Pincus and Brian Pauga

How trades are put together, from teams’ running lists of potential targets, through outreach, negotiation, agreement, and the trade call. Emphasis on how trade equity is established.

This hands-on exercise has been a highlight of SBC since its inaugural year. Every year we expand and

SPORTS BUSINESS CLASSROOM 26 TERM PROJECT

improve it, and this year is no exception. This year the Term Project will be a focal of your entire week at SBC. You will be assigned teams and given your assignment on the first day, present your analysis to SBC’s experts in the midterm session, engage in SBC’s famous mock trade deadline, and go back before SBC’s experts to present your results in the Final.

INTRODUCTION AND TEAM ASSIGNMENTS Students will spend much of the week working on an ongoing small group project to take over an NBA team. First they will analyze their team, determine its goals, strategy for achieving those goals and tactics for getting there. Later in the week they will engage in a mock trade deadline, and finally they will present their results to a panel of experts. In this first session the term project will be explained in detail. Students will be broken into their small groups and given their NBA team assignments.

TEAM WORK SESSIONS The entire week of SBC will be packed with content and students will be pressed for time. Time will be set aside for teams to work on their presentations before presenting them to SBC’s panel of experts.

MIDTERM Your first assignment will be to analyze your assigned team. Who are you? How good are you? What are your strengths and weaknesses? What is your cap situation? What are your assets and liabilities? What are your goals? Then comes your strategy – what approach are you going to take in order to achieve your goals? Finally, tactics – what specific moves do you want to make to get there?

In this midterm session, teams will present their analyses to SBC’s panel of experts. You will receive valuable feedback, which you should incorporate into your strategy before proceeding to the mock trade deadline. These sessions will be conducted in private, to avoid tipping-off other teams.

PRACTICUM - MOCK TRADE DEADLINE The Mock Trade Deadline has been a highlight and focal point of SBC ever since it began in 2016. Here is where your analysis and planning will be put to the test. In this live session you will negotiate with other teams to try to achieve your goals. SBC staff will fill the roles of ownership, agents, the league office and the media while you try to complete your work before the trade deadline.

FINAL How did the mock trade deadline work out for you? In this final session you will go back in front of SBC’s panel of experts to defend your analysis, strategy and tactics. You will recap how your team did in the mock trade deadline and defend the moves you made. Once again you will receive feedback from SBC’s panel of experts.

TEAM REVIEW & AWARDS We will recap the work all the teams did and present our analysis. One team will be identified as the winner.

SPORTS BUSINESS CLASSROOM 27 JOBS CURRICULUM

SBC is fundamentally about helping people fulfill their dreams of working in sports. Having good job hunting skills is essential in this pursuit. We discuss the fundamentals of a good resume, networking and interviewing skills. We cover how to make yourself stand out from the crowd who want the same jobs you want. Whether you’re fresh out of college or contemplating a mid-career change of direction, we’ve got you covered.

JOBS 101: NETWORKING AND RESUME WRITING Instructor: Jeff Fellenzer

We will discuss how to showcase your skills, begin building your network of contacts, and interview effectively. Once you have the skill set to do the job, it’s imperative that you know how to sell yourself and communicate how you will provide value to an organization. But today’s job market often comes down to who is most effectively utilizing the portal power of the portal, and we also will provide analysis on portal strategies.

JOBS 201: FINDING DIFFERENTIATORS Instructor: Jeff Fellenzer

It starts with understanding a critical component of the hiring process: This hire is not about you finding your “dream job.” It’s about making sure they understand why you would be a great hire for their team! What are you bringing to the table that will add value and help make their company or product better? Have you studied the company? How prepared are you? Are you projecting energy and enthusiasm? We will focus on how you can separate from the pack and reinforce the importance of having a strategic game plan as you approach every opportunity.

JOBS 301: TRANSITIONING CAREERS Instructor: Jeff Fellenzer

Hardly anyone lands their dream job right out of college. For most people it’s a winding path full of stops and detours. Each step along the way is filled with opportunities to further educate yourself, build your network, gain valuable experience, and prepare for the next step. They say it’s not the destination, it’s the journey – and this session talks about transitioning your vision and passion into reality.

SPORTS BUSINESS CLASSROOM 28 MISCELLANEOUS CURRICULUM

GAME ON! Instructor: Steve Shenbaum

Since it was founded by Steve Shenbaum in 1997, Game On Nation has become one of the most respected firms in communication, leadership, presentation and teambuilding training. Through a groundbreaking, game- based training technique called MILE™, Steve’s program harnesses the power of Mystery, Incentive, Laughter, and Empowerment to create immediate improvement that can be seen, felt, and measured. Students will leave Steve’s presentation engaged and with tangible takeaways that can be utilized to enhance the week that lies ahead.

DROP-IN GUESTS Leader: Larry Coon

There are many “friends of the program” whom we like to fit in for quick one-on-one discussions and question & answer sessions. Impromptu visits may happen at any time during the program, depending on availability.

IMPORTANT NOTE: All sessions will be held in Redd Room or Meeting Room D unless otherwise announced. All sessions are subject to change. Changes will be announced at the start of the program, and may change again throughout the week.

SPORTS BUSINESS CLASSROOM 29 SOCIAL MEDIA

Connect with us! Leading up to the program we will be communicating through the sbc2021-students Slack space. Use this space to watch for announcements from the SBC staff, ask us questions, and communicate with each other. You will receive an invite to the Slack space prior to the program’s beginning – be sure to log in and introduce yourself!

In addition you can also find us on: - Facebook: @sportsbusinessclassroom - Twitter: @sportsbizclass - Instagram: @sportsbusinessclassroom

Connect with others! Please use your own social media contracts to help us spread the word about Sports Business Classroom. For every new student you refer to the program you will get a $100 gift card. Just have them give us your name when they register – they can add your name right to the “Comments” field in the application. Students must be new (not alumni of any SBC program), must give your name on the registration, and attend the program for you to be eligible.

SPORTS BUSINESS CLASSROOM 30 AFTER THE PROGRAM

We want to hear about your experiences. We want your feedback on things you liked, things you thought could have gone better, and suggestions for next year. Your feedback is important to us – a lot of the feedback from previous years was incorporated into this year’s program. We will email a link to the feedback survey after the program. You can also email us at [email protected] with any general, unformatted comments. We will also make materials from SBC available after the program has completed.

Some SBC students are asked to appear in promotional videos, or for permission to use any written endorsements (either solicited or unsolicited) in future promotional efforts.

You are now a part of the SBC community! Please keep in contact with us to let us know how you’re doing and what we can do for you. We often forward opportunities to former students, and will keep you in mind for any future opportunities that arise. If you land something on your own, please let us know about it! Your future success is the best endorsement SBC can receive.

As an SBC alumnus you can have your profile on VSL Talent, an exclusive recruitment site utilized by NBA teams and other industry organizations. Information about VSL Talent will be distributed to students following the program.

Many students from past years have asked about coming back to work this year for SBC or the Summer League. Winners of the Top Performer award receive an automatic invite to come work with us next year. For the remaining students, please reach out to VSL by December at the latest. These spots fill up quickly, and many former SBC students inquired too late this year to be considered.

SPORTS BUSINESS CLASSROOM 31 ADAM CAVE

Adam Cave was a student in the 2016 Sports Business Classroom, and was a favorite of the SBC staff and his fellow students. He earned recognition as a “Rising Star,” as a top young performer in the program. After SBC Adam was employed by the organization, serving as the video coordinator for the LA D-Fenders, their developmental league franchise. Adam tragically died in a motorcycle accident in late 2016.

Adam embodied the goals and spirt of Sports Business Classroom. Following the program, he wrote:

“The Sports Business Classroom was so enlightening and I learned more in 6 days than I had in 6 years at my “real” college. It was an amazing class but I think the most important thing was the people who were there on a day to day basis. Don’t get me wrong the speakers were unbelievable (Adam Silver came which was insane) but I loved getting to know all the people in our classroom. The other students were fantastic and I like to think that I formed some life long friends and colleagues while attending the class. I am also honored to have been named a rising star. At the beginning of the program I said to myself that I wanted to be a top student but I didn’t think that I could achieve what I did. It meant so much to me to be considered a rising star so thank you.”

Adam left a lasting impression, and will not be forgotten. We continue to honor his memory as an integral part of the spirit and ethos of Sports Business Classroom.

SPORTS BUSINESS CLASSROOM 32 SEKOU SMITH

Successfully working in basketball means taking on a series of increasingly difficult challenges. But no task in the business would be more challenging than finding a person anywhere in the entire basketball community with a bad word to say about Sekou Smith. He was truly a friend to everyone he met.

Tragically, our friend Sekou was among the millions of lives lost during the COVID-19 pandemic, but his influence in the basketball community at large, and specifically at Sports Business Classroom, lives on.

Sekou, wonderfully led our Media and Broadcasting 101 program and worked steadfastly to help create the specific curriculum the students would learn. He wanted everyone to leave Sports Business Classroom with an understanding of the bedrock principles of solid journalism and, memorably, in a planning meeting, added, “These students also need to learn how to work a damn gym.” And so they did.

Sekou was a critical member of the team at Turner Sports covering the league as an analyst on NBA TV, and as a writer and podcast host for NBA.com. Steve Quintana, the Executive Producer for NBA.com remembers him fondly saying, “He was an incredibly talented and incredibly versatile journalist. Lots of NBA journalists today can do well on TV and podcasts, but they can’t write. Or they can write, but they don’t do so well in front of the camera or behind the microphone. Sekou could do it all very well… As good as he was at his job, Sekou was even better as a person. Extremely friendly, he never met a stranger.”

Sekou was among the journalists selected to go to Orlando and live in the NBA Bubble. Fresh off his release from Orlando after the NBA Finals, he graciously shared his experience with our 2020 SBC Virtual Conference students and it was in his description of why he chose to go to the NBA Bubble that we find the essence of who Sekou Smith was as a journalist and a professional.

“If I wouldn’t have spent time in there so I could know what it was like and understand what the players and everybody else was going through, I would have been sitting at home and it would have been eating me alive.”

SPORTS BUSINESS CLASSROOM 33 APPENDIX A MAP OF FACILITIES

A – REDD ROOM B – MEETING ROOM D C – BREEZEWAY / BOX OFFICE D – BUS PICK-UP & DROP-OFF

SPORTS BUSINESS CLASSROOM 34 MEETING ROOM AREA DETAIL

A - REDD ROOM F - TUNNEL TO ARENA SEATING B - REDD ROOM OUTSIDE ENTRANCE G - MEETING ROOM D C - RESTROOMS H - MEETING ROOM D OUTSIDE D - STAIRS / ELEVATOR TO CONCOURSE ENTRANCE E - ELEVATOR TO ARENA FLOOR I - BREEZEWAY TO BOX OFFICE / MAIN PARKING LOT

SPORTS BUSINESS CLASSROOM 35 APPENDIX B BUS INFORMATION BUS SCHEDULE

DATE TIME #BUSES PICK-UP DROP-OFF

4:30 PM 2 LINQ T&M MON 8/9 9:00 PM 1 T&M LINQ 10:30 PM 1 T&M LINQ

7:30 AM 2 LINQ T&M TUE 8/10 6:30 PM 1 T&M LINQ 10:30 PM 1 T&M LINQ

7:30 AM 2 LINQ T&M WED 8/11 6:30 PM 1 T&M LINQ 10:30 PM 1 T&M LINQ

7:30 AM 2 LINQ T&M THU 8/12 6:30 PM 1 T&M LINQ 10:30 PM 2 T&M LINQ

7:30 AM 2 LINQ T&M FRI 8/13 6:30 PM 1 T&M LINQ 10:30 PM 1 T&M LINQ

7:30 AM 2 LINQ T&M SAT 8/14 7:00 PM 1 T&M LINQ 7:30 PM 1 T&M LINQ

SPORTS BUSINESS CLASSROOM 36 APPENDIX C SBC SCHEDULE SESSIONS 2021 SCHEDULE AUGUST 9-14

MON: AUG 9 TUES: AUG 10 WED: AUG 11 THURS: AUG 12 FRI: AUG 13 SAT: AUG 14 8:00-8:30 AM Photos Jobs 101 Jobs 201 Jobs 301 8:30-9:00 AM 9:00-9:30 AM Break Break Break 9:30-10:00 AM Term Project / Term Project / CBA 101 CBA 201 Deep Dives 10:00-10:30 AM Introduction Team Work 10:30-11:00 AM Break Break Break Session 11:00-11:30 AM Travel M&B 101 M&B 201 M&B 301 11:30 AM-12:00 PM 12:00-12:30 PM Break Break Break Break Break 12:30-1:00 PM Lunch / Lunch / Lunch / Lunch / Lunch / 1:00-1:30 PM SBC Summit SBC Summit SBC Summit SBC Summit SBC Summit 1:30-2:00 PM Break Break Break Break Break 2:00-2:30PM Operations 101 Operations 201 Operations 301 2:30-3:00PM Term Project / 3:00-3:30 PM Break Break Break Term Project / Presentations 3:30-4:00 PM Hotel Check-In Practicum SVA 101 4:00-4:30 PM 4:30-5:00 PM Bus to Arena Break Term Project / Term Project / Break 5:00-5:30 PM Check-In Break Team Work Session Midterm Term Project / SVA 201 Term Project Review & Awards 5:30-6:00 PM Welcome Recap 6:00-6:30 PM Reception Break Break Break Break Break 6:30-7:00 PM Wrap-Up / 7:00-7:30 PM Intros & Logistics Social Hour 7:30-8:00 PM Game Rotations Game Rotations Game Rotations Game Rotations Game On! 8:00-8:30 PM 8:30-9:00 PM

SPORTS BUSINESS CLASSROOM 37