sign in sign up
<<
Home , Paper pallet, Pulp and paper industry

The Age of Fibre The and ’s most innovative products OurOur sectorsector leadsleads thethe wayway

TheThe European European pulp pulp and and paperpaper industry industry supplies supplies 23%23% of of the the global global marketmarket. It. Itemploys employs 181,000181,000 people people in in 920 920 millsmills and and 505 505 companies companies, , andand adds adds €16 €16 billion billion perper year year to to the the European European economy,economy, generating generating an an annualannual turnover turnover of of €75€75 billion billion. Over. Over 20% 20% ofof European European pulp pulp and andpaper paper production production is isexported exported. .The The sector sector mainlymainly uses uses local local raw raw materials;materials; 83% 83% of of fibres fibres usedused are are sourced sourced inin Europe Europe. .

PulpPulp and and paper paper producers producers areare part part of of the the much much larger larger -basedforest-based industry industry sector,sector, which which overall overall representsrepresents about about 7% 7% of of EUEU manufacturing GDP. GDP.

Contents

The proof is in the products...... 2

The CEPI 2050 Roadmap...... 4

The Two Team Project...... 6

Introducing the products...... 7

Fibre from everywhere...... 8

Fibre takes on plastic...... 12

Fibre on a mission...... 16

Designer Fibre...... 20

Fibre for creativity...... 24

Sci-fibre...... 26

Fibre for everyday...... 30

A big thank you...... 34

Contact us...... 35 CEPI The Age of Fibre The proof is in the products in a sector can best be monitored by the latest products delivered to new and existing markets. The is ahead, transforming itself as we speak. Many exciting new products are coming to the market. More are in the pipeline. This overview is CEPI’s celebration of the industry’s achievements and offers a flavour of some of the most innovative new products (but it’s by no means all of them). The publication is the third in a series, following the CEPI 2050 Roadmap and the Two Team Project. Take a look and see for yourself an industry in transformation.

In November 2011 CEPI launched the To meet the challenge of breakthrough The common driver is the quest to create first 2050 Forest Fibre Industry Roadmap , CEPI followed up with the new and higher-value products, to explore that defined the way for the industry to Two Team Project, which delivered beyond new markets, and to develop resource- decarbonise by 80% and at the same expectations. The project came up with efficient, low-carbon solutions. time create 50% more value. This widely- eight disruptive new concepts for pulp recognised document has steered and in the world. Paper-based products are made from discussions on the future of our industry renewable sources. They are recyclable throughout Europe and beyond. The breakthroughs presented in 2013, and and circular. We see renewability as the the process that led to these concepts, put circularity of nature. Combined with the the pulp and paper industry on the map as a extensive system of paper we sector of innovation. Consortia of companies produce one of the few really sustainable and research institutes are now developing products for the needs of future consumers these concepts further. in Europe and around the world.

But the proof of change is in the products However, the core message is something that we deliver and the markets that else again: It is excitement, amazement and we serve. This publication shows the surprise. Our aim is to show you just how clear progress made so far. There are versatile paper can be, and in so many ways. developments in all product segments – graphic , tissue and hygiene papers, packaging and new bio-based solutions Gary McGann from both virgin and recycled fibre. CEPI Chairman

Marco Mensink CEPI Director General

2

CEPI The Age of Fibre The CEPI 2050 Roadmap In November 2011 CEPI launched the Forest Fibre Industry 2050 Roadmap for a low-carbon economy. The Roadmap represents the vision for the sector over the next 35 years. It investigates how to achieve an 80% CO2 emission reduction and at the same time create 50% more value.

The Roadmap looks ahead at ways in The sector warmly embraced the Roadmap. The future sector which the industry might transform in the Over 6,000 copies were distributed and According to the Roadmap, the 2050 forest context of the bioeconomy, outlining the numerous industry events focused on its fibre industry will be built around a holistic needs, policy imperatives, analysis, outcome, vision and roll-out. Far vision of product lifecycle. Fibres will be and financial perspectives. The Roadmap from remaining a Brussels-centred policy used and recycled in an optimal way, with is not a blueprint. It is an exploration of document, it has become the integral vision the highest possible value added at each where developments might lead and an on the future of the sector. The economic stage. When no more products can be investigation into the policy framework and crisis in Europe has made its aims even made, residues will be turned into energy. investments needed. It does not prescribe; it more compelling. The future forest and fibre industry will be attempts to start a debate. It will be reviewed seen to operate as a single ecosystem, in 2016 to include an economic update and The future optimising and energy flows the results of further discussions on the The CEPI 2050 Roadmap starts from the in a complex of -based and recycled future of the sector, such as those that have assumption that consumers in the future will fibre-based bio-refinery units and non- arisen in the course of the Two Team Project. prefer sustainable bio-based to other integrated mills. materials. This is grounded in demographic The Roadmap concluded that breakthrough evidence – the future consumer is known By 2050, new business models will have technologies would be needed to achieve today; most EU citizens of 2050 have been set up through cooperation with other the vision. At the time, we did not know already been born. The Roadmap was built industrial sectors. A symbiosis of industrial whether such technologies would be around the same modelling scenarios that activities will optimise raw material, energy possible or cost-effective. The results the European Commission used for its and product flows. Some examples in this from the Two Team Project indicate that policymaking. The challenge set out in the report already show that direction. fundamental breakthrough technologies CEPI Roadmap was therefore not only how which dramatically reduce greenhouse to decarbonise and how to create more gas emissions by 2050 could indeed be value, but how to do so in a stagnating EU possible. They will require considerable market with a stable but ageing population investment and research, but their potential facing moderate to low economic growth. to deliver cost savings is significant.

4 Value creation Carbon reduction Breakthroughs The core strategy defined in the Roadmap The Roadmap technology assessment In all stakeholder meetings where the is to get the highest possible value from showed that with continued investment Roadmap was presented, the audience resources – wood, virgin and recycled in current best available technologies, a was asked to name the last breakthrough wood fibres, and non-fibrous raw materials. significant carbon emission reduction is technology which the sector had Creating 50% more value in a mature possible, provided the right framework is implemented. Many people mentioned market is a challenging proposition but new in place. However, today’s technologies, the bioeconomy, and the production products and markets are the answer. New even within the combination of resource of biofuels and biochemicals. Two bio-based products will add value, as will efficiency, energy efficiency and conversion breakthrough technologies for papermaking higher value-added successors of today’s efficiency measures, do not achieve 80%. were identified, the shoe press being the products. Although the relative share of The 80% CO2 emission reduction pathway last. Although basic and applied research EU exports in world markets will decline to 2050 thus depends on breakthrough already takes place, no company on its as other economies grow, our export role technologies. This is two investment cycles own can currently bring breakthrough will remain strong. The forest fibre sector or a maximum of two paper machines away. technologies into reality today. is already the largest bio-based industry on that observation, the Two Team Project sector in volume and value in the bio- Four times ten years was born. economy. If it can hold this position, Breakthrough technologies are not the only there is a solid future ahead. answer found in the Roadmap. Cooperation, interaction, resource efficiency, new products, business models and markets all play a role. But breakthroughs and related research, innovation, piloting and demonstration remain central. To implement the Roadmap and deploy new technologies, the sector has 10 years to think (research), 10 years to test, 10 years to build and 10 years to run and optimise the new technologies. Breakthrough technologies therefore have to become available by 2030 if they are to be implemented by 2050.

5 CEPI The Age of Fibre The Two Team Project The Two Team Project was an initiative by CEPI to identify the most promising breakthrough technologies to cut the carbon footprint of pulp and papermaking. It brought together two teams and set them to compete using a unique method of ‘open innovation’.

The teams included researchers, The teams were set up to compete on The teams had seven opportunities to meet, scientists, manufacturers, suppliers creativity, and not lose due to lack of and these occasions were an important and representatives from both the pulp information. At the start they worked part of the process. They were tailored to and paper industry and other sectors. together to establish a common knowledge provide input from outside, gain knowledge Stakeholders from around the world base. They also used crowdsourcing: from national experts and engage with provided input via a dedicated Anybody could submit an idea(s) to the the sector in several European countries. and social media campaign. The project teams via the project’s website - twoteam. Over the summer, the teams each finalised challenged the teams to be as creative and unfoldthefuture.eu. These ideas were four generic concepts for breakthrough imaginative as possible while focusing on considered during the generic concept technologies. They completed the reports technologies and solutions for all - old and development. To achieve the best possible at their final meeting in September 2013. new, large and small mills, for northern and cooperation between team members, the The judging process consisted of two southern Europe, for tissue, packaging or final outcome was limited to ‘generic pre- rounds: a pre-jury and a final jury. The graphic papers, and for virgin or recycled- competitive concepts’. CEPI and all project pre-jury advised the final jury, based on a based products. Each team decided where partners set up a safe legal environment scorecard that addressed carbon reduction, to focus, keeping in mind the broad sector for team members and everyone who value-adding potential, innovativeness and scope. submitted an idea via the website. Partners feasibility. The jury convened in Brussels signed a non-disclosure agreement and on 17 October 2013 to select the winning CEPI paid particular attention to the an assignment and licence of intellectual concept. Neither the teams nor the jury geographical base of participants, to property rights. endorsed specific technologies or suppliers. secure the broadest European approach. The winning concept was Deep Eutectic Two former CEOs served as mentors to Solvents, a radical new pulp technology, on the teams, giving guidance, inspiration and which a consortium was started only weeks direction. In addition, each team was led by after the jury presented the outcome. a captain, supported by a CEPI Director and driven by a CEPI ‘team engine’, a colleague The real test of the concepts now lies in the dedicated to the team. hands of the industry and the future – only then will we discover which options survive to make it to the market. But progress is good and many in the sector are working to make these concepts become reality by 2030.

6 Introducing the products The products shown celebrate the innovative power of the sector. Member companies were asked to submit what they thought were the most innovative developments they saw in their product portfolio. Clear trends are visible: new non- sources, bio-composites, printed electronics, microfibrilated , exciting new packaging concepts, new forms of paper used every day and applications not seen before.

The large number Products are made for consumers, not This brochure should be read as a for policy makers. And the sample shows catalogue. All entries in this document of submissions shows a clear demand from consumers for new deserve to be shown to the widest that can products and new sustainable solutions. possible audience. We are proud of Based on this evidence, we feel the Age all the products received and shown, be found in many of Fibre has already started. As climate and so are the people in the mills, plants, companies and in science and economists jointly state that head offices and companies that make most of the future’s oil and gas reserves these products. You will find the many regions in Europe. will have to stay underground, so fewer companies that contributed at the In a number of cases, products will be made from these sources. end of this publication. The bioeconomy is about to become reality. several examples If you feel some products or trends are combined show a New markets will open up, to meet missing, please contact us so that we can the demands of the ever-growing world issue a new version of this report, showing clear trend. We present population. What is great to see is that even more developments in the sector. products that are on in any of the new products proposed, sustainable, resource- and carbon- the market or about to efficient materials can be combined be launched. Examples with adding value. from European innovation institutes underline these trends even further.

7 CEPI The Age of Fibre Fibre from everywhere Cellulose is one of the most widespread compounds available in nature and can be found in a variety of renewable resources. Traditionally extracted from wood, the paper industry is now also using cellulose from a host of new sources. They can add something really special to a paper, such as an unusual or luxurious feel or a completely new and different property, while at the same time making sustainable use of what would otherwise be considered . Shells, one-way products, plants, milk and even residues are all being used as fibre and options and added value materials for paper and board of the future.

Papermilk GreeNest: a very green eggbox Tomato paper

Paper is as essential as milk for humans. Nestling eggs safely while delivering Growing fruits and vegetables to feed the Now there’s a way to combine them a positive contribution to the environment world is vital. But what happens to their into a great product which reduces milk is a challenge met by GreeNest. This stems? Rather than composting or burning wastage. By including milk fibre in the innovative moulded is based on stems, the fibre they contain can be used paper process that would otherwise be 50% grass fibres sourced from natural to produce paper for and wasted, the result is a very special paper reserves. It has a distinctive Smiley magazines, as well as packaging and with excellent tactile properties to suit all that allows for greater stationary. Fully bio-based and partly kinds of printing techniques and packaging communication. This, combined with made of greenhouse tomato plant residues, solutions: A really attractive communication a new innovative locking system, creates this paper shows traces of the tomato fibre tool. Papermilk has some unique features, a product with a premium “look and feel” resulting in an eye-catching look and feel. in particular a very soft and elegant suited to the high end organic egg market. In the future, this bio-based paper could velvety touch. In addition to its obvious It goes without saying that GreeNest’s be made of other fibre-rich plant stems. environmental benefits, it is ideal for all carbon and water footprint is lower So far, books have already been printed kinds of creative projects. than that of comparable products as in tomato-based paper and a prototype

Papermilk is made by Gruppo Cordenons it is recyclable, biodegradable and for a has been developed. Spa in Italy. compostable. Tomato paper is made by Schut Papier in the Netherlands in cooperation with Smurfit Kappa. GreeNest is made by Huhtamaki in the Netherlands.

8 Papermilk

GreeNest Tomato paper CEPI The Age of Fibre Fibre from everywhere

REMAKE: Eco°Paper Paper with leather COFFEE paper range with hazelnuts COCOA paper

This new paper product Where do all those paper A leading brand of hazelnut Barry Callebaut, a famous uses a mix of wood pulp and coffee cups go once they’ve spread has teamed up with Belgian chocolatier, has leather fibre residues which been used? Within the UK a paper company to make partnered with the paper are collected from industrial alone, 2.5 billion of them go smarter use of the hazelnut industry to put its processes then purified to every year. That’s shells piling up in its . residues to good use. An and pulped. Finding a new a lot of wasted fibre. Now the In a nutshell, the idea is to innovative project has turned life for residues has clear paper industry has come up wrap the brand’s chocolate the residues, until now just environmental benefits and with an easy way of separating products in a packaging that a by-product of chocolate this product is no exception. the plastic from the contains up to 10% hazelnut making, into a luxurious Indirectly, this way of adding paper, resulting in no waste shells. Eco°Paper turns vegetal wrapping paper. Once the value to leather residues is whatsoever: Around 90% of by-products previously treated shells are processed into a an incentive to eliminate the the cup is paper and converted as waste into a valuable raw powder, they can be added use of chromium, and indeed back into paper and the material for . to any standard pulp used other metals, during the leather remaining 10 per cent (plastic) This example of using hazelnut to make paper. The COCOA process. It also saves is sent off to become something shells to make paper isn’t just paper range is available in an on the costs of final disposal else, creating a ‘closed loop’ good news for the environment: extensive range of distinctive of leather residues. The end process. Containing 50% The result is very high quality, and natural earthy tones and result is a fully recyclable and reclaimed fibre and available notably in terms of thickness fruit colours. They can be used compostable paper with a very in six themed colours, the new and stiffness, which is good for luxury goods and food smooth surface and a natural COFFEE paper range shows news for the product and the packaging, printing, advertising, look where the leather fibres innovation in sustainable paper consumer too. brochures and annual reports are visible, depending on the production. and are approved for direct Eco°Paper is made by product colour. in Spain. food contact. Recyclable COFFEE paper is made by James Cropper and biodegradable, these PLC in the . REMAKE is made by Favini in Italy. papers are an example of an intelligent solution for the reuse of otherwise lost organic materials.

COCOA paper is made by James Cropper PLC in the United Kingdom.

10 REMAKE

COCOA paper

Eco°Paper with hazelnuts COFFEE paper range CEPI The Age of Fibre Fibre takes on plastic The post-petroleum era has begun. There is probably no limit to the potential uses for wood fibre. Here are just a few illustrations to show that wood and paper can be a perfect complement, and even superior substitute to oil-based materials. Look out for more lightweight and hi-tech products in the future that will be moulded, extruded or assembled from wood components.

Bicycle helmet 3D bowl and dish PAPTIC: New wood-based

Stand out from the crowd and stay safe 3D shapes purely from cellulose There is now a serious and sustainable with a fully bio-based bicycle helmet! is now a reality. This all-cellulose pulp can alternative to the billions of short-life The ultimate in sustainability, this helmet be hot-pressed with water to create rigid plastic bags that take hundreds of years to also delivers on protection by using a and water-resistant 3D shapes which are degrade. This is an innovative wood-based combination of hi-tech, renewable materials 100% renewable and biodegradable. In the material that combines the functionality derived from the forest. With an outer shell future, the material could have even better of plastics with the sustainability and made of 3D-veneer, the helmet has paper- hydrophobic properties, opening a wide recyclability of paper. At a time where more based straps and an inner cushioning made range of new applications such as tableware and more countries are limiting the use of from nano-cellulose foam. The latter can be that no longer needs washing after use. plastic bags, there is a real business used in a wide range of applications such as These applications show the enormous for sustainable alternatives, and paper has and packaging. It’s an example potential of cellulose composite materials the answer. An added bonus is that it can be of what happens when creative design as an alternative to fossil-based materials. produced in existing paper mills, minimising meets the versatility of wood as a raw investment costs. material: Proof that a bio-based economy 3D bowl and dish are made by Innventia AB in . is there already. PAPTIC is made by Paptic Ltd in .

Bicycle helmet is made by Cellutech AB in Sweden.

12 Bicycle helmet

3D bowl and dish PAPTIC CEPI The Age of Fibre Fibre takes on plastic

FIBROMER®: Cellulose-reinforced car parts Symbio: Forest plastics Renewable formability

A fit-for-purpose mixture of kraft pulp Cellulose-reinforced is This new cellulose fibre-reinforced plastic and virgin polymer delivers a strong, light- a step towards more bio-based materials composite has a high renewable material weight composite and a-la-carte colours. in the future. The material can be processed content. It is designed for injection Used in injection-moulding applications, using common plastic processing moulding, and it is a low-carbon and high performance techniques and has applications ranging applications. Up to 50% of its raw material solution for the and from to rigid is renewable. The granulates offer smooth other markets. Converted into car parts, packaging, to automotive parts and and reliable processability. A specially this composite offers light-weight options . This material boasts features selected mixture of virgin plastic completes to the automotive industry and reduces such as better rigidity than standard the mouldability of granulates for a wide its overall carbon footprint. plastic while keeping a low density range of end products with precise enabling less material usage. This product details. In addition, it has unlimited ® FIBROMER is made by Mondi in Austria. is being developed within a new business possibilities and great paintability. The model: It has a dedicated start-up team composite can be used to replace plastic for development and commercialisation, in many applications, from furniture to responding to the need for a fast-paced consumer electronics. and market driven product development. Ultimately, the vision is to provide 100% UPM Formi is made in Finland and in . bio-based materials that performance and cost wise are competitive with oil- based plastics.

Symbio is developed by the Symbio team within Sappi Europe in the Netherlands.

14 FIBROMER®

Symbio Renewable formability CEPI The Age of Fibre Fibre on a mission Today’s markets and consumers want more than just products: They need solutions. In the fields of both printed electronics and nanotechnologies, the European paper industry is well placed to provide solutions that will differentiate from mass production and . Be prepared to see paper performing in unexpected areas!

PowerCoat®ALIVE for printed electronics A3Ple electronic circuits Active flower plot

Paper just got a lot more intelligent. This exciting example is a paper-based Biodegradable sensing tools, such as Although it’s been a challenge, this product product with autonomous functionalities, built-in moisture sensors, are paving the is the proof that electronics can be printed functional materials, functional components, way for a whole new range of connected directly onto a paper . This ultra- electrical stimulation tools, printed circuit products to make life easier. How about smooth and highly stable, innovative paper layout, on-line quality control and specific an “I’m thirsty” tweet popping up on the can be used to print RFID tags as well as manufacturing techniques. It can be turned screen of your , for example, more complex circuitry. And the fact that it into a device for detecting and warning so you know it will be time to water your is made entirely from cellulose fibre makes of dangerous gases or posters delivering plants? The biodegradable flower pot with it an environmentally-friendly alternative to gas level information. But the real result biodegradable sensors embedded in the plastic substrates. The product range opens of the project is a toolbox for printed soil is feasible thanks to the combination up new Near Field Communication (NFC) electronics technology that includes all the of cellulose and printed electronics. possibilities for graphic design and creative key components to build an autonomous Roll-to-roll printed electronics is the latest packaging. It has huge potential, from electronic circuit on a paper substrate. development that makes printing sensors uses in the medical, pharmaceutical and Upfront investments in printed electronics cost effective. The concept fits perfectly educational sectors to science, electronics, are now affordable for existing printing into an increasingly connected way of living. food and many others. Printed electronics SMEs. are the between paper and the Active flower pot is made by VTT in Finland. digital world. A3Ple is made by Centre Technique du Papier in France.

PowerCoat®ALIVE is made by Arjowiggins in France.

16 PowerCoat®

A3Ple electronic circuits Active flower pot CEPI The Age of Fibre Fibre on a mission

A cookie box with RFID Micro Fibrilated Cellulose Nano Crystalline Cellulose

A growing number of consumers are When Micro Fibrillated Cellulose (MFC) Nano Crystalline Cellulose (NCC) is a bit allergic to one or another food ingredient. can perform as well as products from the of a mouthful but the inspiration behind But what’s the simple way to find out if they industry, the dream of a it was simplicity itself - nature and plants. can tolerate a product? This cookie box bioeconomy becomes reality. This product Occurring in the waste sludge from the has been developed to communciate that is 100% bio-based and delivers remarkable papermaking process, NCC can form highly its content is genuine and safe, but it results as a functional additive in terms complex structures which make it very good will also check and warn of potential of plasticity, texture modification, water for applications such as foams. Companies intolerances for the consumer. It includes retention, temperature stability and pH are capitalising on this characteristic to RFID (radio frequency identification variations, etc. Another advantage is that it develop environmentally-friendly foams device) antenna and NFC (Near Field can facilitate thicker coating layers in spray which are light, strong, water and fire Communication) technology that interact applications without sagging. These resistant. There are all sorts of possibilities, with smartphone applications to alert properties mean it has great potential in from insulation to leightweight composites. the consumer to potentially allergenic , , , sun-creams, Expect to see a lot more any time soon - substances (based on information the detergents, , the list goes on. in houses, planes, cars, ships, windmills consumer has supplied to the application). and many other applications. A window made of micro-fibrillated cellulose Exilva is made by in Norway. Nano Crystalline Cellulose is made by Melodea, backed can be integrated into the packaging too. by Holmen AB in Sweden.

Cookie box is made by Stora Enso in Finland.

18 Cookie box with RFID

Micro Fibrilated Cellulose Nano Crystalline Cellulose CEPI The Age of Fibre Designer Fibre Packaging plays a clear role in consumer purchasing decisions. It fulfils increasingly-sophisticated functions of communication and protection. Add innovative design and connectivity, and paper packaging is in pole position to win markets, from the wholesaler to the final consumer, by delivering a sustainable answer to many needs.

SalesFront® Coverliner e-Nature’EL Protective Wings in the shelves repelling water for e-commerce

Transporting electronic goods There is nothing more This packaging material repels Easy to assemble, easy to safely requires dedicated inconvenient than having to water, oil and grease and is open, La gamme e-Nature’EL packaging. But when plastics stretch to reach a product made from waste paper and have a reinforced bottom, or styrofoam are used, they hiding at the very back end of a . It can be used secure flaps and include often present a recycling box. The solution needs no on- to package fruits, vegetables, anti-tampering features. challenge for the end-customer. shelf device, no engine, and no frozen food, baked goods, They are 100% recycled-based The certified Protective Wings expensive energy source. Just you name it. Exceeding the and do not require any Packaging Family is different, a specially-engineered band specifications when it comes tape. They’re a great example using a “winged” buffer zone embedded in the corrugated to water absorptiveness, it of how packaging for the made from to protect box. This simple solution also ensures good protection growing e-commerce society the free-floating contents during provides a number of benefits: from dirt and other similar is becoming increasingly . After opening, the It is food safe, it lasts for substances. sophisticated. customer can concentrate on ages and its length adapts Coverliner is made by Klingele La gamme e-Nature’EL is made by Emin the contents of the package, to different type of products. Papierwerke GmbH & Co. KG in Germany. Leydier in France. not on how to recycle it. This For the brand owner, the packaging has already proved packaging’s features include that a clever paper folding product visibility as well as technique can produce a easy access. For the shopper, simple, strong and sustainable their shopping experience is packaging design, suitable for enhanced. For the retailer, it even the most sophisticated improves in-store execution and markets. for the supplier, it improves in- store visibility, brand experience Protective Wings Packaging Family is made by Smurfit Kappa in Germany. and performance.

SalesFront® is made by DS Smith in Germany.

20 Protective Wings

SalesFront® Coverliner La gamme e-Nature’EL CEPI The Age of Fibre Designer Fibre

Logipac: A grocery box e-wine Take it: your A paper for

The biggest challenge when More than one can to carry but It takes just over a minute to Increasingly, busy consumers shipping or transporting wine dislike the plastic multipacks? assemble this carton-based are turning to online shopping is to prevent shocks This packaging solution could pallet. Quick but strong! Easy to to save time, including and breakage. This be the answer; a practical, handle from all four sides with a groceries. Goods chosen paper packaging is the best resource-efficient and eye- forklift, the carton-based pallet and delivery slot booked, the packaging solution to prevent catching innovation. It is contains nothing more than consumer expects to receive horizontal, vertical and side attractive, practical, made from recyclable fibre: No nails, no those products as they could in impacts on bottles. It combines renewable resources and has splinters, no glue, no stitches. the shop – separated out, with shocks absorbers and air been designed by experts. Transported flat and assembled the most fragile well protected chambers to deliver protection. Customised printing also means at the customer’s own site, it from damage – although in Stringent tests like the one by opportunities. Could weighs only two kilos but can some cases that can mean the International Safe Transit this be the future for multipack support up to 250 times its a lot of plastic bags. The Association (ISTA) that included can sales? weight, and it’s also printable grocery box contains a number dropping the boxes, shaking for point-of-sale applications. of sorting boxes or trays, them and piling them up have Take it is made by Mondi in Poland. In the future, dedicated offering optimum protection been carried out successfully. assembly stations could speed for the groceries, ensuring And the beauty of this entirely up the pallet folding even more an easier pick and pack at bio-based shield is that it only and deliver large quantities to the supermarket, and making takes 10 seconds to assemble. local customers. transport safer and much

Logipac is made by Europac in Spain. more efficient. Once delivered, e-wine is made by SAICA Pack in Spain. the inner boxes can be used at home to help store products.

Grocery box is made by Stora Enso in Sweden.

22 e-wine

Take it Logipac Grocery Box CEPI The Age of Fibre Fibre for creativity Holding a pencil and on a piece of paper is often one of the first ways a child expresses creativity. When it comes to being creative, paper is still hard to beat. That’s why Europe’s pulp and paper industry is continually innovating to come up with high-performing and sustainable papers for printing, writing, art and more. Producers are always looking at ways to make their papers lighter and even more sustainable, to improve recycling, and to make papers which look and feel attractive: Papers which will keep on boosting the imagination of the young and the young at heart.

Weight matters Tactile print in high volumes Lightweight performance

First and foremost, people want their paper Can you picture your life without print? Now, lighter weight paper doesn’t have to do the job it’s been made for. Then they Seriously, give it a try. Take away your to mean compromised quality. This paper look at features such as opacity, printability books, your framed print, your children’s solves the problem of achieving an optimal and smoothness, before how much it drawings, your photo album…. cards, look and feel while reducing the amount weighs. Now, however, they can have the books. Oh, and the magazines go too. of resources consumed. It contains fewer best of both worlds: This paper is meant for You’re left with a world that’s pretty bleak. raw materials and requires less water printing magazines, catalogues and direct Print enriches our lives. Paper calls on and energy but delivers the strength and , and at the same time saves customers your senses. With the rise of digital media, printability of heavier papers. As a result, money by delivering a lighter weight paper paper qualities will stand out even more. delivery and mailing costs are reduced with no compromise on performance. Keeping print competitive in the media but the overall environmental performance mix, while still providing an extensive of the printed product is improved. Holmen UNIQ is made in Sweden. range of paper surfaces with visual and It was designed to meet market demand: tactile qualities to match is a challenge. An innovation that adds value for customers. The paper you have in your hands right now answers both these challenges by UPM Valor is made in Finland and in Germany. having a superior look and format flexibility while responding to the demands of the high volume printing market.

The Magno paper range is made by Sappi Europe.

24 Weight matters

Tactile print in high volumes Lightweight performance CEPI The Age of Fibre Sci-fibre Full of science, but no longer fiction. Between the disappearing sack and the (wood-based) carbon fibre, the unthinkable is becoming real: Taking full advantage of the versatile assets of wood, the European paper industry is inventing more convenient, more sustainable, more enticing products every day. To infinity and beyond!

D-Sack®: A dissolving cement Textile-like paper Carbon fibre from lignin

The construction sector uses billions A material that is rigid like paper and soft Carbon fibre is a high-performance light- of cement sacks that go through many like a textile can be achieved by combining weight material which is costly to produce handling steps during the mixing process wood pulp with polylactic acid (PLA). and mostly based on petroleum pitch. In and must then be disposed of. This cement Opacity and ease of handling are just two contrast, lignin is an abundantly available sack dissolves in the cement mixer with no of the assets of paper, while flexibility and by-product of the pulpmaking process. impact on the properties of the concrete or adaptability to the content are some of When lignin is produced with a high-level . Made from coated and uncoated the advantages of textiles. Now a team of purity, it is possible to produce 100% papers and with a special venting system, of scientists and designers has identified lignin-based carbon fibre. This has already the sack keeps the contents dry and offers additional features that can be added to proved to be feasible on a lab-scale. the same performance as traditional sacks. packaging using this textile-like . Lignin-based carbon fibre would be Welcome to the world of disappearing It could be adapted to the product to form much more cost-competitive than its fossil packaging… a shape, for example, or collapsed alternative. The market demand for strong

D-Sack® is made by BillerudKorsnäs in Sweden. with a gentle press of the hand to save and light materials is huge, extending far space and give an intuitive estimate of beyond the automotive industry. how much content is left. Carbon fibre from lignin is made by Innventia AB Textile-like paper is made by Innventia AB in Sweden. in Sweden.

26 D-Sack®

Textile-like paper Carbon fibre from lignin CEPI The Age of Fibre Sci-fibre

Acti-V®: AgriPap: Next-generation fuel Sustainability sticks Rethink mulching & Biofore concept car cosmetics

Much of what you see has Today, most of the material Simple ideas like “more Eucalyptus and been put on a product with used as mulch is plastic-based. with less” are often big ideas. bark constitute an industrial a so-called release liner. However, AgriPap will change Wood-based diesel is one source of high-value triterpenic For specialists of pressure- that. A 100% biodegradable of those. Processed in a compounds. Using a special sensitive adhesives (, mulch that lasts one plant biorefinery, residue of the purification technique for crude tapes, medical patches) season, this material reduces pulpmaking process can be Eucalyptus globulus extracts, the release paper is a key pesticide usage, increases yield transformed into a high quality triterpenic compounds content component that will be coated and boosts plant quality. It also renewable diesel, which is fully can now reach 98%. Depending with silicone so that it can degrades completely without compatible with today’s car on the degree of purity, this release an adhesive. Now the leaving any residue in the engines and an ideal fuel for pulp industry by-product is a use of Munksjö Acti-V® paper soil – and that has the added all diesel-powered . promising source of bioactive can reduce the amount of advantage of saving on labour By using a residue of a long chemicals with interesting catalyst needed in the silicone costs since it doesn’t need to established process, it does applications in human health, coating process by almost be collected at the end of the not compete with the food cosmetics and animal nutrition. two thirds and cut energy season. Field tests in several sector, nor does it create Triterpenic acids are made by consumption significantly. European countries have additional pressure on land. PortucelSoporcel in . The aim is more efficient confirmed a stable performance The Biofore concept car and sustainable labelling! in different environmental fuelled with the wood-based conditions. diesel gives a new meaning Activ-V® is made by Munksjö in Italy and France. to sustainable transport. AgriPap is made by Stora Enso in Germany. It is lighter and contains a significant fraction of thermoformable wood, paper-based self-adhesive labels and bio-composites instead of traditional oil- based ones.

UPM BioVerno diesel and Biofore concept car are made in Finland.

28 Acti-V®: Sustainability sticks

AgriPap Next generation fuel Eucalyptus cosmetics CEPI The Age of Fibre Fibre for everyday Nothing is irreplaceable! That’s why we need more sustainable solutions for the future – and renewable fibre products have the answers. More alternatives to non-renewable products are being invented every day by the forest products industry, supplanting other materials to make everyday life that little bit easier, more comfortable, more stylish… and more sustainable. The paper industry is able to offer products of choice, not only because they are renewable, recyclable and biodegradable, but because they have unique innovative features that will make them hard to live without in the future.

Bio Tech & Dissolve Tech: Active hygiene Tork EasyCube™ Bio-based kitchenware

Some everyday products have super- Managers of public toilets dream of the It is now possible to serve food in a wide powers. Take Bio Tech, a dermatologically- perfect ‘connected lavatories’ that tell range of plastic-free, fully biodegradable, tested toilet paper that cleans the pipes you when there is no more toilet paper, yet oven-compatible boards, trays and using micro-organisms that are harmless hand towels, , etc. A perfect example . Made of material which is fully for human beings and the environment. of the ‘ of things’, this invention recyclable and approved for contact with This biologically active toilet paper also provides real-time information about the food, these innovative grades of board can reduces bad odours and reduces the washroom’s status. Managers can then be used in packaging as well. They have risks of clogging. Then there’s Dissolve use the information to plan more efficiently been carefully designed to make life that Tech, a new generation of hand towels and coordinate and refill routes. little bit easier, both for the individual and that, besides working very well as a towel, And users are more likely to experience the mass catering sector. The new food- dissolves within only a couple of minutes well maintained and consistently-supplied papers and boards boast a long in water, if flushed. lavatories. Good news all round. list of assets, including biodegradability, recyclability, ease of use and food contact Bio Tech and Dissolve Tech are made by Sofidel Group Tork EasyCube™ is made by SCA in Sweden. in Italy. compliance.

Food service board is made by Metsä Board in Finland.

30 Bio Tech & Dissolve Tech

Tork EasyCubeTM Bio-based kitchenware CEPI The Age of Fibre Fibre for everyday

Self-opening packaging Catcher Board: & Self-expanding bowl Champagne cooler a very smart board

Opening boxes can be difficult for elderly The integration of several functionalities Catcher Board is a unique board. This or disabled people, especially when they to packaging, including conductive smart natural solution contains a powdered contain hot food, for example. The solution patterns that would enable connectivity activated carbon layer which absorbs is the box that opens itself when warmed and interaction, into an attractive design, odours and protects against the migration up. These boxes, made entirely from is paving the way for a new generation of of unwanted substances. A mono material, bio-based resources, react to external packaging that not only fulfils marketing it is 100% certified and fully recyclable. stimuli, such as temperature or water. objectives but delivers valuable services Its innovative design uses active to In fact, mechano-active paper and board to the consumer. In the future, a champagne ‘catch’ and block impurities such as materials offer a vast range of possibilities bottle will stand out, illuminated and chilled or glue particles in recycled fibre. This for packaging design. A second example by the packaging. This is now a reality. makes the board safe to use for a wealth is a self-expanding bowl, a box made of Cheers! of applications. mechano-active cellulose material that opens automatically when water is added. Champagne cooler is made by Stora Enso in Finland. Catcher Board is made by Smurfit Kappa in Germany. Third is a minimised packaging containing dry ingredients that grows once hot water is added. Needless to say that this next generation cardboard is food compatible and will make lunchtime a new experience!

Self-opening packaging and Self-expanding bowl are made by Innventia AB in Sweden.

32 Self-opening packaging

Champagne cooler Catcher Board CEPI The Age of Fibre A big thank CEPI would like to thank all those who have contributed and submitted ideas. Most of these contributions have made it into the final report, some have you not. All have been valuable.

2 011 2013 2015 2016

unfold the future

The Two Team The Forest Fibre Industry 2050 Roadmap to a low-carbon bio-economy Project ?

Join us for the revision of the 2050 Roadmap.

34 Contact us

CEPI aisbl

Marco Mensink Director General

Bernard de Galembert Innovation and Bioeconomy Director

Annie Xystouris Communications Manager www.cepi.org Confederation of European Paper Industries Avenue Louise 250, box 80 B-1050 Brussels Belgium Design: www.landmarks.be Tel: +32 2 627 49 11 Visuals: Shutterstock E-mail: [email protected] © CEPI November 2015 This is just the start of the conversation. Visit us at www.cepi.org and give us your comments. This brochure is printed on certified paper from sustainable managed sources.