Utilizing Social Media for Your RSO

PRESENTED BY JESSICA LEONARD Social Media Manager, University of Arkansas “Social media is not about posting, it’s about participating.” Social Media in the Collegiate Setting 3

Recruit Engage with prospective members and Connect attendees Push interaction beyond the organization

Educate Share interesting research, trends Be Prepared and information with the Build your network when you don’t community need it so you’ll have it when you do Have Fun Promote beyond events & Showcase administrative info Share your milestones and achievements Social Media Strategy 4

How can I segment Who do I want to reach? them?

How can I tailor specific messages?

When and how should I reach them?

Use Social Channels to be a Digital Concierge Content 5

Find stories. Nostalgia/Anniversaries/Iconic Don’t create them. “National ______Day”

The more unique the experience, the 80/20 Rule more social value it has. Social Media Success Formula 6

Be Helpful Generous Useful Credible Informative Brief Relevant Entertaining Practical Fun Actionable Occasionally Funny Timely Mobile First Strategy 7

20% One of every five minutes on a mobile phone in the United States is spent on Facebook or Instagram.

*Facebook's COO Sheryl Sandberg, April 2015 Earnings Report Facebook Algorithm Changes 8

4 3.5 LESS BRANDS, 3 MORE FRAMILY: 2.5 2 MEDIA COMPANIES’ 1.5 FACEBOOK REACH 1 HAS FALLEN 42% THIS 0.5 YEAR 0 0 0.5 1 1.5 2 2.5 3 3.5 Tip: Use Facebook Insights to guide content Facebook Features to Utilize 10

Live Video!!! Schedule shares

Add events to timeline Targeted reach to resurface content

Change default link Captions for videos images Instagram 11

Non-chronological

Instagram Stories + Live Video

Increased ad options Instagram 12

Take advantage of Business Profiles + Analytics Instagram Tip: Find Geotagged photos 13 Twitter 14

Less Design

Watercooler Breaking ??? Convo News

Let’s Chat Broadcast the Facts Video & Beyond In its infancy, Twitter was all about Twitter has evolved into a short-form With the growing popularity of conversations, hashtags, and groups. broadcast platform where breaking news livestreaming and the increase of video Conversations were formed around is shared first before traditional media can length to 2:20, video is a major driver for similar interests and trends disseminate the information Twitter trends Twitter Changes 15

Replies Retweet & Quote Tweet yourself When replying to a Tweet, @names will no Retweet button enabled on your longer count toward the 140-character count. own Tweets, so you can easily This will make having conversations on Twitter Retweet or Quote Tweet yourself easier and more straightforward, no more when you want to share a new penny-pinching your words to ensure they reach reflection or feel like a really good the whole group. one went unnoticed.

Media Attachments Goodbye, .@ When you add attachments like New Tweets that begin with a username will reach all photos, GIFs, videos, polls, or Quote your followers. If you want a reply to be seen by all your Tweets, that media no longer counts followers, you will be able to Retweet it to signal that you as characters within your Tweet. More intend for it to be viewed more broadly. room for words! analytics.twitter.com & dashboard.twitter.com Snapchat 17

Provide Access to Live Events Tell a Story

Engage students through Snapchat Take People Behind the Curtain Q&A and Geofilters Visuals 18

Use Photos & Video to Increase Engagement 95% Facebook Pages who post status updates with visuals in the form of videos and photo albums create up to 180% and 100% stronger engagement

Canva Pablo by Buffer Phone Apps Free or Use Free but less Boomerang, Videoshop, Canva for Work customizable Giphy for $12.95 a than Canva month Owned vs. Rented Space The Dirty Secret of Social Media 20

“ Almost everyone will miss almost everything you do on social media.” – Sree Sreenivasan “Do what you can, with what you have, where you are.” -Theodore Roosevelt THANK YOU!

Questions? [email protected]