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From: Amy Rosen Sent: 29 April 2010 11:24 To: [email protected] Subject: THE - ANNUAL LIST OF THE 100 MOST INFLUENTIAL PEOPLE IN THE WORLD

Below is the press release and attached is TIME Editor, Rick Stengel’s pub letter for reference as well. Thank you, Amy

For Immediate Release April 29, 2010

THE TIME 100 – In this week’s issue, TIME reveals its annual list of the 100 most influential people in the world. TIME managing editor writes, “The TIME 100 is not about the influence of power but the power of influence. Some of the people you’ll encounter on this list are influential in the traditional sense... But we also seek out people whose ideas and actions are revolutionizing their fields and transforming lives.”

This year’s list is divided into four subsections: Leaders, Thinkers, Artists and Heroes.

The TIME 100 features often-surprising pairings of the influentials and the guest contributors TIME selects to write about them. This year’s list includes: Ted Nugent on Sarah Palin , on , on Oprah, Sarah Palin on Glenn Beck, on , David Remnick on , Sean “Diddy” Combs on Ashton Kutcher , on Prince , on and more.

Full story at: http://bit.ly/bCHmnY

Highlights from the 2010 TIME 100:

- The issue features the first-ever four-panel foldout cover in the history of TIME. The front cover features photographs of Ivorian professional footballer Didier Drogba , Lady Gaga and President , and the full cover includes Conan O’Brien , Architect Zaha Hadid , Prime Minister of Turkey Recep Tayyip Erdogan , Governor Sarah Palin , , President of Brazil Luiz Inacio Lula Da Silva and Tim Westergren , the founder of Pandora. All ten TIME 100 designees sat for exclusive portraits with TIME.

- Oprah has been recognized all seven years, more than any other TIME 100 designees, followed by Barack Obama and Steve Jobs , who have been on five times.

- There are 31 women on the TIME 100, more than ever before.

- Conservative figures are prominent on this year’s list, including Gov. Sarah Palin , Sen. , Glenn Beck , Sen. , and tea party leader Jenny Beth Martin ; Democratic leaders include Pres. Barack Obama , and Pres Bill Clinton .

- The 2010 TIME 100 recognizes a number of volunteers and influentials whose work is making a difference in Haiti.

- The list includes 47 international figures from 23 countries, more than any previous year’s TIME 100

- The winner of the TIME.com TIME 100 poll is Iranian opposition leader Mir-Hossein Mousavi , who received more than 800,000 votes and is in the Heroes section of the list.

Highlights from the TIME 100 Profiles: Ted Nugent on Sarah Palin: “If Sarah Palin played a loud, grinding instrument, she would be in my band. The independent patriotic spirit, attitude and soul of our forefathers are alive and well in Sarah. In the way she lives, what she says and how she dedicates herself to make America better in these interesting times, she represents the good, while exposing the bad and ugly.”

Sarah Palin on Glenn Beck : “Even his critics (whom he annihilates in ratings) have to admire his amazing ability to galvanize everyday Americans to better themselves and peacefully engage their government. Though he sometimes dismisses himself as an aw-shucks guy or just a “rodeo clown,” he’s really an inspiring patriot who was once at the bottom but now makes a much needed difference from the very, very top.”

Bono on President Clinton : “Where I’m from, he’s a mythic figure. Ditto Haiti, ditto Africa—a huge crowd puller wherever he goes. Rock stars can’t be President (lucky for you), but we’ve all got reason to be thankful that Presidents can be rock stars.”

Mitt Romney on Scott Brown : “If ever there was a person who willed himself to win, it was Scott. In the early going, when the media and even his own party had given up on him, Scott never gave up on himself.”

Phil Donahue on : “There is no match for you in media history. You are not only hot; you are cool: the Dream Girl for millions of ambitious young women whom you’ve inspired all over the world. You are a once-in-a-century woman. I salute you.”

Sean “Diddy” Combs on Ashton Kutcher : “Most of us want to make as much money as we can, but Ashton, 32, is out to make the world a better place. He is smart—smart enough to leave Punk’d when he could still be making money at it. He has to have a heart in what he does. What he and Demi do with is a good example. Most people use it to promote themselves, but he uses Twitter to connect, to strike up conversations, to send positive messages to the millions of people who read his words. This guy will show us the future. And it’s gonna be a blast.”

Betty White on Sandra Bullock: “She’s been labeled America’s Sweetheart, which sounds soft and sweet. Sandra is both of those things, but she also has a strength of her own. She never lets a scene get away from her. She’s never just there going through her paces. And you can’t take your eyes off of her. America, you wish she were your sweetheart.”

Donatella Versace on Jet Li: The first time my friend Jet Li and I talked about his One Foundation, which he began to assist with disaster-relief efforts in China and beyond. He was so passionate that I felt the only thing for me to do was to help....Jet, 46, is very charming, with a great smile—much more delicate than he appears in films like Hero and Romeo Must Die. He calls me his sister, as he likes to say we are now all part of one big family.

Robert De Niro on Ben Stiller : “Every comedian I know is a pain in the ass. I’ve done movies with some of the best, and offscreen I enjoy their a lot. Everything is played for laughs; nothing is sacred; it’s all about them. But it’s fun, so you live with their mishegoss . Ben Stiller, whom I got to know on Meet the Parents, is different.”

Usher on Prince : “I think I was about 8 or 9 when I saw Purple Rain. I was interested in music and trying to find a model. It was Michael, or it was Prince. He had an attitude, a rawness that Michael didn’t have. He was not urban, but he was our version of what cool could be. You look at an icon like James Dean or Steve McQueen—they represent a certain energy, a certain poise. That’s what Prince has.... Being in his presence is surreal. His energy is just so fly. He is so poised. He is the s___. He is what he called a ‘Sexy M.F.’”

Cyndi Lauper on Lady Gaga : “When I see somebody like Gaga, I sit back in admiration. I’m inspired to pick up the torch again myself. I did an interview with her once, and she showed up with a sculpture on her head. I thought, How awesome. Being around her, I felt like the dust was shaken off of me. I find it very comforting to sit next to somebody and not have to worry that I look like the freak. She isn’t a pop act, she is a performance artist. She herself is the art. She is the sculpture.”

Other interesting pairings include: General David Petraeus on General Stanley McChrystal, on Serena Williams, on Nancy Pelosi, Alice Waters on Michael Pollan, Donna Karan on Zaha Hadid, George Lopez on Conan O’Brien, Oliver Stone on , on Neill Blomkamp, Stephen Daldry on , Victoria Beckham on Marc Jacobs, Olivia Newton-John on , on Neil Patrick Harris and Stevie Nicks on .

Complete 2010 TIME 100 List

Leaders Glenn Beck , media personality , senior adviser to the president on industrial policy, Bo Xilai, secretary of the Communist Party of China Chongqing Committee Scott Brown , Republican junior senator from Massachusetts Mark Carney, Canadian central banker Recep Tayyip Erdogan, prime minister of the Republic of Turkey Salam Fayyad, prime minister of the western-backed Palestinian National Authority , prime minister of Japan Sister Carol Keehan, head of the Catholic Health Association Jon Kyl, Republican senator from Arizona Christine Lagarde, minister of finance of France Robin Li, Chinese entrepreneur, co-founder and CEO of China's most popular search engine, Baidu Luiz Inácio Lula da Silva, 35th president of Brazil Jenny Beth Martin, tea party leader Stanley McChrystal, commander, International Security Assistance Force (ISAF) and commander, U.S. Forces Afghanistan (USFOR-A) Mike Mullen, chairman of the joint chiefs of staff, United States Barack Obama , 44th and current president of the United States Sarah Palin , American politician Annise Parker, mayor of Houston Nancy Pelosi, 60th and current speaker of the United States House of Representatives Dominique Strauss-Kahn, director of the international monetary fund Manmohan Singh , 14th and current prime minister of the Republic of J.T. Wang , chairman and CEO of Acer Group Tidjane Thiam, Chief Executive at Prudential plc Sheikh Khalifa bin Zayed al Nahyan , president of the United Arab Emirates (UAE) and emir of Abu Dhabi

Thinkers Matt Berg, ICT coordinator of the Millennium Villages Project and , two of the nation’s top trial lawyers Edna Foa , director of the center for the treatment and study of anxiety at the University of Pennsylvania , American doctor and journalist Deborah Gist , education specialist Zaha Hadid, architect Lisa Jackson, 12th administrator of the environmental protection agency (EPA), United States Steve Jobs , co-founder and chief executive officer of Apple Inc Jaron Lanier , American computer scientist, composer, visual artist, and author Lee Kuan Yew , minister mentor of the republic of Singapore Jaime Lerner , politician, architect and urban planner, Brazil , South African-American physicist, entrepreneur and philanthropist Kathleen Merrigan , United States deputy secretary of agriculture , Ukrainian billionaire, museum founder Michael Pollan , American author, journalist and activist Sanjit Bunker Roy, Indian educator, founder of the Barefoot College network Douglas Schwartzentruber and Larry Kwak , doctors developing a cancer vaccine Michael Sherraden , founder and director of Center for Social Development at Washington University (CSD) Amy Smith , inventor of low-tech devices for use in developing countries , associate justice of the Supreme Court of the United States Paul Volcker, American economist, chairman of the Economic Recovery Advisory Board , member of the Commission on Economic Inclusion, the Leo Gottlieb Professor of Law at Harvard University. Tim Westergren , founder of Pandora Tim White, anthropologist who discovered Ardi

ARTISTS: Bansky, graffiti artist Chetan Bhagat, Indian author Kathryn Bigelow , director, The Hurt Locker , 2010 Academy Award Best Picture winner Neill Blomkamp, director, District 9 Sandra Bullock, American actress and 2010 winner of the Academy Award for Best Actress. , American director David Chang, Momofuku chef Suzanne Collins, American cartoon writer and author , English music executive, television producer and entrepreneur Lady Gaga , American recording artist Valery Gergiev, conductor , English comedian, actor, filmmaker and broadcaster Han Han, Chinese professional rally driver, best-selling author, singer, and blogger Neil Patrick Harris, actor Marc Jacobs , American fashion designer Elton John , English singer-songwriter, composer and pianist Ashton Kutcher , American actor, television actor, and producer Carlton Cuse and Damon Lindelof , creators of LOST Lea Michele, singer, actress Conan O’Brien , American comedian Oprah , American television host, producer, and philanthropist , English actor, model and musician Mike Krahulik and Jerry Holkins , illustrator and writer of the webcomic Penny Arcade Prince, musician Taylor Swift , American country pop singer-songwriter and actress

HEROES: Will Allen , urban farmer, retired American basketball player Chen Shu-Chu , vegetable vendor, philanthropist Bill Clinton, 42nd president of the United States Didier Drogba, Ivorian professional footballer , doctor of Animal Science and professor at Colorado State University Malalai Joya , Afghan politician Liya Kebede , Ethiopian model, maternal health advocate, clothing designer and actress Yu-Na Kim , Olympic figure skater Nay Phone Latt, Burmese blogger Tristan LeComte , founder, Alter Eco Jet Li, Chinese martial artist, actor, wushu champion, and international film star Graca Machel, women’s and children’s rights advocate Kiran Mazumdar-Shaw , Indian entrepreneur Phil Mickelson, golfer Mir-Hossein Mousavi, Iranian opposition leader P. Namperumalsamy, President of Aravind Eye Care Reem Al Numery, former child-bride, activist Zahra Rahnavard, Iranian artist, politician and activist Ben Stiller , American comedian, actor, writer, film director, and producer , Indian cricketer Serena Williams , American professional tennis player Antonio Travis, air traffic controller Karls Paul-Noel , highest-ranking Haitian-American firefighter in the U.S. Rahul Singh , founder and director of GlobalMedic Dr. Valentin Abe , director of Haiti Fish Development Project

Download this week's cover image at: http://bit.ly/HKI7

The May 10, 2010 issue of TIME goes on sale on Friday, April 30.

Media Contacts: TIME PR HOTLINE, (212) 522-4800 Amy Rosen, (212) 522-2401; Caitlin O'Neill (212) 522-9906; and Jill Watanabe, (212) 522-0361

-- Amy Rosen TIME| FORTUNE| MONEY| CNNMoney.com