Google Play
Quality apps.
Alexey Kokin,
Google Google Play Business Development
Central and Eastern Europe Agenda for today
1 App quality
2 Featuring
3 Dealing with common issues
Google Play | Quality Apps Google Confidential and Proprietary What is quality?
Useful features that Beautiful design & Reliability and Latest Android users love ease of use performance features
Build better Quality apps get more downloads
Highly rated 4X apps generate significantly
Sales more downloads 9X
1–1.9 Stars 2–2.9 Stars 3–3.9 Stars 4–5 Stars
Build better Quality components We measure and track these to determine app quality
Google Play | Quality Apps Google Confidential and Proprietary Material Design
Tangible Print-like Meaningful Adaptive surfaces design motion design
Build better Platform support
Extended platform support, including
● 7 and 10” tablets ● Android Wear ● Android TV ● Android Auto ● Chromebooks
Target latest SDK (25)
Support Nougat and 7.1
Optimize for Doze 2.0
Build better 7.1 features
Support these new features in upcoming 7.1 update
● App Shortcuts ● Multi Window mode ● Direct Boot ● New Notifications ● Keyboard Image Insertion
Build better HEADER IMAGE/VIDEO Use all Play listing and metadata tools ICON
● Add Video
● Run a/b testing (Experiments) DESCRIPTION ● Publish through alpha and beta channels
KEY IMAGES
Build better Pandora increased NY Times sees revenue by
125% Monetize 397% increase in subscription using subscriptions & conversion in-app billing
Use IAP
Use Subscriptions
Adopt Android Pay in supported regions Evernote reduced Fancy increased purchase churn by over conversions by
40% 20% using subscriptions with Google Wallet Instant Buy
Build better Make life easier for users
● Work with reviews and keep 4+ rating ● Implement Smart Lock ● Support Google Sign-In
Build better Only ask for critical permissions on first launch
Wait until a feature is invoked to request permission for it
Because users expect a messaging app to request the SMS permission, requesting it up-front makes sense.
Users are more likely to allow permission when they want to use the feature it enables.
Avoid ‘double prompting’, there isn’t a penalty if a user says ‘deny’ the first time
Build better Why does it matter that notifications are implemented carefully?
More likely to uninstall Characteristics of a good notification
Relevant Personalized Actionable Timely Reap the rewards Google Play featuring and promotion opportunities
Google Play | Quality Apps Google Confidential and Proprietary Featuring opportunities
● Top Developer ● Collections ● Seasonal/Themed promotions ● New and updated ● Highlights Row ● Editor’s Choice Common issues Design problems and policy violations
Google Play | Quality Apps Google Confidential and Proprietary Design
Follow the specs. Use libraries, pre-build components and widgets
Navigation Drawer, App Bar and FAB
Easy on full-bleed dividers
Marshmallow/Nougat permissions
Keep your screenshots up to date. Do not use non-android devices in screenshots. At least one high-res w/o promo
Build better Policy
Read the policies
Add Privacy Policy to app and Play listing
No keyword spam and user testimonials
No solicitation of 5* reviews
Do not use copyrighted content w/o permission
Request user permission before collecting device and installed apps data
Stricter ad policies for Play for Families
Build better Questions?