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IBERO-AMERICAN OBSERVATORY OF TELEVISION FICTION OBITEL 2018 IBERO-AMERICAN TV FICTION ON VIDEO ON DEMAND PLATFORMS IBERO-AMERICAN OBSERVATORY OF TELEVISION FICTION OBITEL 2018 IBERO-AMERICAN TV FICTION ON VIDEO ON DEMAND PLATFORMS Maria Immacolata Vassallo de Lopes Guillermo Orozco Gómez General Coordinators Morella Alvarado, Gustavo Aprea, Fernando Aranguren, Catarina Burnay, Borys Bustamante, Giuliana Cassano, James Dettleff, Francisco Fernández, Gabriela Gómez, Clarice Greco, Pablo Julio, Mónica Kirchheimer, Charo Lacalle, Pedro Lopes, Guillermo Orozco Gómez, Juan Piñón, Rosario Sánchez, Luisa Torrealba, Maria Immacolata Vassallo de Lopes National Coordinators © Globo Comunicação e Participações S.A., 2018 Capa: Letícia Lampert Projeto gráfico e editoração:Niura Fernanda Souza Produção editorial e revisão do texto: Felícia Xavier Volkweis Revisão gráfica:Niura Fernanda Souza Editores: Luis Antônio Paim Gomes, Juan Manuel Guadelis Crisafulli Foto de capa: Louie Psihoyos. High-definition televisions in the information era. Bibliotecária responsável: Denise Mari de Andrade Souza – CRB 10/960 I12 Ibero-American TV fiction on video on demand platforms / general co- ordinators Maria Immacolata Vassallo de Lopes and Guillermo Orozco Gómez. -- Porto Alegre: Sulina, 2018. 410 p. ISBN: 978-85-205-0824-4 1. Video on demand. 2. Streaming – Television programs. 3. Communication – Technology – Ibero-American television. 4. Fiction – Television – Video on de- mand. 5. Television programs – Ibero-America. 6. Social Communication. I. Lopes, Maria Immacolata Vassallo de. II. Gómez, Guillermo Orozco. CDU: 654.19 659.3 CDD: 301.161 791.445 Direitos desta edição adquiridos por Globo Comunicação e Participações S.A. Editora Meridional Ltda. Av. Osvaldo Aranha, 440 cj. 101 – Bom Fim Cep: 90035-190 – Porto Alegre/RS Fone: (0xx51) 3311.4082 www.editorasulina.com.br e-mail: [email protected] Agosto/2018 INDEX PRESENTATION ..............................................................................................9 OBITEL NATIONAL RESEARCH TEAMS ................................................11 EDITOR’S NOTE ...........................................................................................15 NOTE ON METHODOLOGY .......................................................................19 FIRST PART TELEVISION FICTION IN THE IBERO-AMERICAN SPACE IN 2017 Comparative synthesis of Obitel countries in 2017 ...........................................25 Catarina Duff Burnay, Pedro Lopes, Marta Neves de Sousa 1. Audiovisual context in Obitel countries .............................................26 2. Comparison of television fiction in Obitel countries in 2017 ............38 3. The most watched TV fictions of the year .........................................48 4. Transmedia reception in Obitel countries ...........................................56 5. Highlights of the year in Obitel countries ..........................................64 6. Theme of the year: Ibero-American TV fiction on video on demand platforms ................................................66 SECOND PART FICTION IN OBITEL COUNTRIES IN 2017 1. ARGENTINA: the year in which national fiction did not find its audience ...............................................................................71 Authors: Gustavo Aprea, Mónica S. Kirchheimer, Ezequiel A. Rivero 1. Argentina’s audiovisual context in 2017 ............................................71 2. Analysis of the year: national and Ibero-American premiere fiction ..................................................................................80 3. Transmedia reception .........................................................................88 4. Highlights of the year .........................................................................90 5. Theme of the year: TV fiction on video on demand platforms ..........92 2. BRAZIL: dynamics of television fiction in the multichannel transition ..............................................................99 Authors: Maria Immacolata Vassallo de Lopes, Clarice Greco Team: Fernanda Castilho, Ligia Prezia Lemos, Lucas Martins Néia, Mariana Lima, Tissiana Pereira, Andreza Almeida Santos, Daniela Ortega 1. Brazil’s audiovisual context in 2017 ..................................................99 2. Analysis of the year: national and Ibero-American premiere fiction ......................................................108 3. Transmedia reception .......................................................................117 4. Highlights of the year .......................................................................120 5. Theme of the year: TV fiction on video on demand platforms ........123 3. CHILE: searching for the lost audience ............................................129 Authors: Pablo Julio, Francisco J. Fernández, Constanza Mujica, Valentina Proust Team: Ángela Godoy, Josefina de la Fuente 1. Chile’s audiovisual context in 2017 .................................................129 2. Analysis of the year: national and Ibero-American premiere fiction ......................................................138 3. Transmedia reception .......................................................................147 4. Highlights of the year .......................................................................148 5. Theme of the year: TV fiction on video on demand platforms ........152 4. COLOMBIA: emerging scenario for the production of fiction on digital platforms .............................................................159 Authors: Borys Bustamante Bohórquez, Fernando Aranguren Díaz, Hernán Javier Riveros Solórzano Team: Diana María Lozano Prat, Adriana Carolina Pérez Gutiérrez, Diego Armando Pinilla, Dayhana Molina, Verónica Perilla, Gloria Sofía Vergara, Luisa Fernanda Bedoya, Andrés Felipe González, Claudia Fernanda Villalba 1. Colombia’s audiovisual context in 2017 ..........................................159 2. Analysis of the year: national and Ibero-American premiere fiction ......................................................170 3. Transmedia reception .......................................................................175 4. Highlights of the year .......................................................................177 5. Theme of the year: TV fiction on video on demand platforms ........179 5. MEXICO: a great market for Netflix, little innovation in national fiction and few opportunities for transmedia ................187 Authors: Darwin Franco, Gabriela Gómez, Guillermo Orozco 1. Mexico’s audiovisual context in 2017 ..............................................187 2. Analysis of the year: national and Ibero-American premiere fiction ......................................................194 3. Transmedia reception .......................................................................202 4. Highlights of the year .......................................................................205 5. Theme of the year: TV fiction on video on demand platforms ........207 6. PERU: a confused fiction ....................................................................217 Authors: James A. Dettleff, Giuliana Cassano, Guillermo Vásquez Team: Thalía Dancuart, Nataly Vergara, Brunella Bertocchi, Wendy Ramírez, Mary Bustinza, María Isabel Ato, Lissi Torres, Sarah Rueda 1. Peru’s audiovisual context in 2017 ...................................................217 2. Analysis of the year: national and Ibero-American premiere fiction ......................................................226 3. Transmedia reception .......................................................................237 4. Highlights of the year .......................................................................239 5. Theme of the year: TV fiction on video on demand platforms ........241 7. PORTUGAL: online TV: new strategies for fiction .........................247 Authors: Catarina Duff Burnay, Pedro Lopes, Marta Neves de Sousa 1. Portugal’s audiovisual context in 2017.............................................247 2. Analysis of the year: national and Ibero-American premiere fiction ......................................................257 3. Transmedia reception .......................................................................266 4. Highlights of the year .......................................................................267 5. Theme of the year: TV fiction on video on demand platforms ........270 8. SPAIN: innovation and hybridization of genres and formats .........275 Authors: Charo Lacalle, Beatriz Gómez, Mariluz Sánchez, Cristina Pujol, Rosa Ferrer Team: Sara Narvaiza, Carlos Sanandrés, Raquel Crisóstomo, Tatiana Hidalgo, Berta Trullàs, Marta Albújar 1. Spain’s audiovisual context in 2017 .................................................275 2. Analysis of the year: national and Ibero-American premiere fiction ......................................................284 3. Transmedia reception .......................................................................294 4. Highlights of the year .......................................................................296 5. Theme of the year: TV fiction on video on demand platforms ........298 9. UNITED STATES: El Señor de los Cielos dominates .......................305 Author: Juan Piñón 1. Hispanic USA’s audiovisual context in 2017 ...................................305 2. Analysis of the year: national and Ibero-American premiere fiction ......................................................314 3. Transmedia reception .......................................................................325