MEDIA KIT 2018 a | S2018 P Media R I N G Kit2 0 A14

MAGAZINE

MEDIA KIT 2018 A | S2018 p Media r i n g Kit2 0 a14

SPRING 2016 $4.95

Experience a ‘Sip of the South

UNIQUE DELTA LODGING Cool digs rule Clarksdale area

PASCAGOULA DIVE BAR Jack’s by the Tracks serves drinks and eats, juke-joint style Morgan Freeman Actor aims to leave a mark on state's education

Also: Laurel Couple on HGTV • Hill Country Music • Tupelo’s Café 212

MAGAZINE in everyISSUE... celebrates life through the unique culture ‘SIP TRIP a fun road trip or travel itinerary and artistic look at cool places to go that embodies Mississippi’s landscape. The ...... and interesting stops along the way award-winning, quarterly lifestyle magazine centers on the people, places and culture of ‘SIP KITCHEN a recipe from a renowned Mississippi. The ‘Sip is about experiencing life Mississippi chef,...... foodie, restaurant or eatie in the South — a taste of culture from a Front ‘Sip of Nature a look at Mississippi’s Porch perspective. Foodies, music-lovers, unique products...... of nature outdoorsmen, homemakers, gardeners, art enthusiasts, tourists and down-home Small-Town ‘Sip a regular column by the owner of the...... B.T.C. Old-Fashioned historians all embrace The ’Sip as a behind- Groceryand cookbook author Alexe van the-scenes guide to one of the most Beuren culturally affluent areas in the Southeast. The Last ‘Sip a parting photograph Our readers — both men and women of all depicting life in...... The ‘Sip. races, are active, involved and seeking new and different ways to enjoy life in The ‘Sip.

SUMMER 2016 $4.95 FALL 2016 $4.95

Experience a ‘Sip of the South Experience a ‘Sip of the South

CEMETERY EPITAPHS From humor to hostility, every grave tells a tale

Love+Lance Bass Return to focusing on love, unity and peace in his beloved home state Pluto Author Richard Grant AMERICAN IDOL journeys back to the TRENT HARMON land that inspired his Amory singer takes best-selling novel win for Mississippi on show's last season BRENNAN'S CHEF SLADE RUSHING Tutwiler native cooks THE COAST up Southern favorites in SHED BBQ New Orleans Family creates unique dining spot

: Tupelo Artists' Colony • Ocean Springs LIVE • Margie's Mixing Bowl Also: Widespread's JoJo • Hernando's Area 51 • Raymond Battlefield Also

SOUTHWEST SOUTHEAST HEB Food Stores Barnes & Noble Walmart Books-a-Million Harris Teeter Kroger Publix Local Bookstores Mississippi Gift Shops Mississippi Welcome Centers Mississippi Visitor Centers Walmart digital DISTRIBUTION TOP STATES Virginia Mississippi Georgia Tennessee Texas Louisiana California Alabama Florida New York

READERSHIP: READERSHIP: 40,000+/issue avg. 4,500/month Circulation: 10,000 Rapidly growing subscriber list All 50 states and 32 countries

AGE: AGE: 51% are ages 30-49 66% are ages 35-64

INCOME: GENDER: 75% incomes over $75,000 54% women 46% men GENDER: 70% women 30% men stats THESIPMAG.COM

• 7,000 page views/month

• 3,000 unique visitors/month

| |S 1216pr iNationalng 2014 St. | Vicksburg, MS 39180 | 601-573-9975 | thesipmag.com | [email protected] A | S2018 p Media r i n g Kit2 0 a14 2018 CALENDAR Each issue of editorial The ‘Sip celebrates the people, places, culture and experiences of Mississippi. Take a sip of the authentic South with stories on food, music, art, culture, outside and more.

BEST OF THE ‘SIP FOOD & DRINK ART & CULTURE TRAVEL & OUTDOOR Issue Issue Issue Issue

Space: Nov. 1 Space: Feb. 1 Space: May 1 Space: Aug. 1 Materials: Nov. 10 Materials: Feb. 10 Materials: May 10 Materials: Aug. 10 On Racks: Dec, Jan, Feb On Racks: March, April, May On Racks: June, July, Aug On Racks: Sept, Oct, Nov deadlines ISSUE: AD RESERVATION: AD ART: IN CIRCULATION:

Winter 2018 Nov. 1 Nov. 10 Dec, Jan, Feb

Spring 2018 Feb. 1 Feb. 10 March, April, May

Summer 2018 May 1 May 10 June, July, Aug

Fall 2018 Aug. 1 Aug. 10 Sept, Oct, Nov

Back Cover $1,500 Inside Front Cover $1,350 www.bcbsms.com Blue Cross & Blue Shield of Mississippi, A Mutual Insurance Company is an independent licensee of the Blue Cross and Blue Shield Association. ® Registered Marks of the Blue Cross and Blue Shield Association, an Association of Independent Blue Cross and Blue Shield Plans. Inside Back Cover $1,350

WEB DESIGN • PRINT MARKETING • SOCIAL MEDIA

Rates are net and per insertion Unique Design. Crea tive Marketing. Your Personality . It takes a long list of ingredients to create authentic Mississippi. Our rich history gives us distinct culinary regions which speak to the soul. Come discover our fresh Gulf Let us build a fully responsive website for you! shrimp and farm-raised catﬁsh, Delta hot tamales and barbecue, and throw back a e-commerce • client management • social media integration round from a local brewery. You’ll ﬁnd it all in Mississippi. www.visitmississippi.org THE GUEST ROOM STARKVILLE, MISSISSIPPI for your business 601.573.9975 • www.frontporchfodder.com

FOUR COLOR ADS 1X 4X discover Full Page $1,200 $1,020 EVEN BETTER Two-Thirds Page $900 $765 Half Page $780 $663 impressions SAVE A BUNDLE BY One-Third Page $540 $459 COMBINING Quarter Page $420 $357 PRINT AND ONLINE l Sixth Page $240 $204

Rates are net and per insertion Wear your state pride WITH OUR NEW ’Sip SHIRTS

Catering WANT & Feast on our culinary treats! Parties Peterson’s M-Sat 10-5 | 1400 Washington St., Vicksburg | 601-636-7210 an amazing www.petersonsaa.com THE ‘SIP ORIGINAL TEE ‘SIP A BEER TEE RATE? $25.00 $25.00

TM featuring artwork and imagery from The ‘Sip Magazine

COMBINE PRINT AND ONLINE ADS MORE DESIGNS COMING SOON!

IN THE ‘SIP AND ON 603 North Fillmore St. Corinth, MS 38834 (662) 594-1925 order now! THESIPMAG.COM wholesale pricing available upon request FOR BETTER RATES ShopTHESip.COM l

ADVERTISING digitalREGULAR PRICING rates

MAGAZINE

HOMEPAGE

LEADERBOARD Top (728 x 90 pixels)

$500/month $5,000/year

SIDEBAR (250 X 300)

$200/month $2,000/year

digital + print ADVERTISING + you pay: print online discounted print: Back Cover: $1,275/issue Discounted- 15% off print Inside Cover: $1,150/issue Full Page: $1,020/issue .com ad Two-Thirds: $765/issue + thesipmag sidebar Half: $663/issue $100/month or $1,000/year One-Third: $459/issue Quarter: $357/issue Sixth: $204/issue

A | S2018 p Media r i n g Kit2 0 a14

PRINT SPECS advertising Trim/Bleed Size: All important text Back Cover, or images must be at least .5” inside Inside Covers the final trim size. On full page, inside and Full Page Half Page cover, and back cover ads that bleed, the artwork or image must TRIM: 7.375” x 4.6875” extend .125” beyond the trim line 8.375 X 10.875 on each side. Bleeds do not apply Sixth One-Third to fractional ads: half, quarter and BLEED: Page Square sixth. Our publication is printed on an 8.625 x 11.125” horiz offset press, at 150 line screen, with a 2.2917 x perfect bound spine. NO BLEED: 4.6875” 4.8333 x Submitting your own ad artwork: 7.375 x 9.625” 4.6875” Ad designs should be submitted as PDF file, with a resolution of at least 300 d.p.i. (dots per inch), and saved Quarter in CMYK color mode. Build all ads to Page the sizes listed to the left. All high- resolution images and fonts must be 3.5625 x Half One- embedded into the PDF when the file 4.6875” Page Two-Thirds Vertical Third Vertical is saved. Please send your PDF file Vertical via e-mail to [email protected]. 3.5625 x 4.8333 x Let us design your ad: We can design 9.625” 9.625” Quarter 2.2917 x an ad using your submitted materials. Page 9.625” The finished ad is yours to use exclusively for The ‘Sip Magazine. All ad photography and graphics should be submitted as hi-resolution, 300 d.p.i., digital media. Text should be Trim Line (Magazine sent to us in a Word document. Size): 8.375” x 10.875” Finalizing your ad: You are Live Area: 7.875” x responsible for carefully reviewing the 10.375” design and proofreading the copy. Page Design Bleed (.125”): 8.625” x The advertiser agrees to obtain any showing 11.125” necessary releases or permissions Trim size, bleed, for any art, photography, or other and live areas. copyrighted materials that may be provided for the ad design. The ‘Sip will not be held liable for copyright infringement.

Advertising Contract (Please Print)

Date______Name______Business Name______Address______City / State / Zip______Phone______E-mail______

Yes! I want to combine Print and Digital Advertising with The ‘Sip: Print Ad Size______Bleed: YES NO Issue(s)______# of Runs______Rate per Run______I will provide my own ad artwork, as a print-ready PDF file. I want the ‘Sip advertising department to design my ad. Digital Ad Size______Rate per Run______Leaderboard Sidebar Frequency: Annually Monthly Specify Run Dates:______

I prefer to pay the print only or online only advertising rate with terms specified above.

I am interested in the following partnership opportunities (check all that apply and someone will contact you to discuss): ____ Content Partnership ____’Sip Trip ____Online Stories ____E-newsletter ____Event Partnership ____Social

Payment We accept cash, check or credit card. Ad payment is due on or before the ad art deadline, which is the date all ad materials are due to our advertising department. Please view all deadlines closely. If a tearsheet is required, payment is due upon receipt of tearsheet and invoice or, for state and government agencies, up to 45 days from receipt. A late payment may apply if not received within the payment terms.

Signature______(By signing, I agree to the terms listed in The ‘Sip’s Ad Specs.)