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Wifi network:CD Baby Password: DIYMusician Sponsored by 1 Agenda DIY Musician Conference 2017

Agenda, Day 1 Friday, August 25th

9:30 - 5:00 Registration Open Entrance Hall

9:30 - 10:15 Artist Meetup Legends Hallway

10:30 - 10:50 Welcome to the DIY Musician Conference with Ballroom Tracy Maddux

11:00 - 12:00 Find and Build an Audience Online and then Ballroom Make Money From It

Good Publicity: Why You Need It and How You Legends A/B Get It

SoundExchange: What It Is, Why It Pays, and Legends C How Independents Can Get Their Share

Publishing 101 Music Row 5

YouTube Monetization and Content ID CD Baby HQ

12:15 - 1:15 How To Make It in the New Music Business Ballroom

Artist Managers: When You Need One and How Legends A/B to be Your Own Until Then

House Concert Legalities: Insights From a Legends C Singing Lawyer

Kickstarter: How To Plan, Execute, and Fulfill Music Row 5 Your Kickstarter Music Project to Maximum Success

Belmont University: When to Use a Private Music Row 1 Studio vs. Commercial Studio Agenda DIY Musician Conference 2017 2

12:15 - 1:15 Building Your Presence on Spotify CD Baby HQ

1:15 - 2:15 Lunch Break

2:15 - 3:15 Keynote: Love, Trouble, and Indie Success with Ballroom Mary Gauthier and Kevin Breuner

CD Baby Office Hours CD Baby HQ

3:30 - 4:30 How I Did It: Owning Your YouTube Audience Ballroom

A Songwriter’s Path: Understanding Publishing Legends A/B and Working in the Creator Community

Making Your Band Photos Work For You Legends C

Merch Cat: Making Music Merchandise Work for Music Row 5 You: Merch Basics

The Promo Tools You May Not Know You Have! CD Baby HQ

Mentoring Session 1 Legends Hallway

4:45 - 5:45 Creating a Great Show Without a Band Ballroom

From Clubs to Parties: How to Start Getting Legends A/B Paid Gigs

The DIY Musician as an Entrepreneur Legends C

YouTube: Creator Support Music Row 5

CD Baby Office Hours CD Baby HQ

Mentoring Session 2 Legends Hallway

6:30 - 11:00 Open Mic at BB King’s Blues Club 152 2nd Ave N, Nashville, TN 37201 3 Agenda DIY Musician Conference 2017

Agenda, Day 2 Saturday, August 26th

9:00 - 5:00 Registration Open Entrance Hall

9:30 - 10:30 Keynote: Making YouTube Music Work for You Ballroom

CD Baby Office Hours CD Baby HQ

10:45 - 11:45 Influence and Attention - The Keys to Building Ballroom an Audience on Instagram

How I Did It: Indie Is Better and Crowdfunding Legends A/B $125K

Berklee Online: Music Marketing in a Direct-to- Legends C Fan World

GigSalad: Be Unforgettable - How to Attract Music Row 5 More Clients Online

YouTube Monetization and Content ID CD Baby HQ

12:00 - 1:00 Earning $74,000 Using Facebook Live Ballroom

The Secret To Authentic Branding (and How It Legends A/B Can Boost Your Career)

Berklee Online: What Is Copyright, and What Do Legends C I Have a Right to Copy?

Kickstarter: How To Plan, Execute, and Fulfill Music Row 5 Your Kickstarter Music Project to Maximum Success

Building Your Presence on Spotify CD Baby HQ Agenda DIY Musician Conference 2017 4

1:00 - 2:00 Lunch Break

Artist Meetup Legends Hallway

2:00 - 3:00 The Anatomy of a Major Music Marketing Ballroom Campaign

Get Booked at Local Venues Legends A/B

Berklee Online: 10 Secret Techniques for Writing Legends C Hit Songs

Merch Cat: Making Music Merchandise Work for Music Row 5 You: Merch Strategy

Putting Your Music to Work CD Baby HQ

Mentoring Session 3 Legends Hallway

3:15 - 4:15 The Song Pitch Session Ballroom

Book Tours and Sell Tickets with Streaming Data Legends A/B

Preparing Your Music for a Successful Release Legends C

Your Blueprint for Production and Mixing Music Row 5

CD Baby Office Hours CD Baby HQ

Mentoring Session 4 Legends Hallway

4:30 - 6:30 Keynote: Live Band Makeover with Tom Jackson Ballroom

CD Baby Office Hours CD Baby HQ

7:30 - 12:30 Showcase at The Cannery Ballroom featuring 1 Cannery JEFF the Brotherhood, Hillbilly Casino, The Row, Nashville, Blow, Alex Winston, and AHI TN 37203 5 Agenda DIY Musician Conference 2017

Agenda, Day 3 Sunday, August 27th

9:00 - 11:45 Registration Open Entrance Hall

9:30 - 10:30 Get Your Music on Spotify Playlists Ballroom

Building an Artist’s Team to Handle Business Legends A/B

Authentic Artist Marketing in Hip-Hop Legends C

GigSalad: Communicate Successfully and Build Music Row 5 Better Client Relationships

The Promo Tools You May Not Know You Have! CD Baby HQ

Mentoring Session 5 Legends Hallway

10:45 - 11:45 Three Methods of Successful Tour Booking and Ballroom Tour Management

How I Did It: Getting on the Charts and Using Legends A/B SoundCloud to Earn $25,000

Copyright Registration Workshop Legends C

Live DIY Musician Podcast: Why You NEVER Music Row 5 Have to Tour…Ever.

Putting Your Music to Work CD Baby HQ

Mentoring Session 6 Legends Hallway Agenda DIY Musician Conference 2017 6

12:00 - 1:00 Keynote: “Your Song Changed My Life” with Ballroom Bob Boilen and Pokey LaFarge

CD Baby Office Hours CD Baby HQ

1:00 - 1:30 Closing Ballroom

3:00 - 5:00 Recording Workshop at Ocean Way Studio 1200 17th (Pre-Registration required) Ave S, Nashville, TN 37212

7:00 - 11:00 After-Party at Tin Roof Broadway sponsored by 316 Broadway, Viral Music Media Nashville, TN 37201 SELL + STREAM YOUR MUSIC EVERYWHERE The most ways to sell, stream, share, license, and promote your music.

Your musical journey begins at cdbaby.com

7 Welcome DIY Musician Conference 2017

I am pleased to welcome you to the third annual CD Baby DIY Musician Conference in Nashville! Welcome You’re now plugged into a huge network of independent artists from all over the world and we look forward to making our time here together in Nashville as valuable as possible.

Over the next few days you will find many opportunities to take control of your music, connect with fans, and build a successful career in the independent music industry. Don’t be afraid to introduce yourself to anyone here at the conference, especially our 30+ CD Baby staff members who are here to help you. Feel free to ask any question large or small related to your career, your CD Baby Membership, or how to best engage with the many sessions, speakers, and workshops most relevant to your needs.

The most valuable aspect of this conference is that there are more than 1,300 other artists here from all over the world. I encourage you to enhance your professional network by introducing yourself to as many people as possible! Please feel free to share personal experiences with your fellow DIY musicians and get to know each other. I hope that you will find a way to deepen your fellow artists’ knowledge as well as your own.

Thanks for being a part of the 3rd annual DIY Musician Conference, and don’t forget to document the weekend on Facebook, Twitter, and Instagram using the hashtag #DIYMusician!

Tracy Maddux CEO, CD Baby Contents DIY Musician Conference 2017 8

Table of Contents

Agenda, Day 1 Detailed Schedule 01 Friday, Aug. 25th 21 Saturday, Aug. 26th

Agenda, Day 2 Detailed Schedule 03 Saturday, Aug. 26th 31 Sunday, Aug. 27th

Agenda, Day 3 Mentoring 05 Sunday, Aug. 27th 37 Topics and Details

Welcome Speakers 07 From the CEO 41

08 Table of Contents 63 Sponsors

Navigation Notes Making the Most 09 of the Conference 65

Detailed Schedule Venue Map 11 Friday, Aug. 25th 70 9 Navigation DIY Musician Conference 2017

Navigation

Our goal is to provide you with practical advice and inspiration in many formats so you leave more motivated than ever before about your career. During the conference you will find:

Keynotes & This year features more than 50 keynotes, breakout sessions, Breakout Sessions and workshops on a wide range of topics. Most breakout sessions will take place in the Ballroom, Legends AB, and Legends C. For a more focused look at specialized topics by our sponsors visit Music Row 5. You’ll find sessions by YouTube, Kickstarter, Merch Cat, and GigSalad. You’ll want to take a look at the Agenda to see what piques your interest, and then learn more about these sessions on the Detailed Schedule.

CD Baby The CD Baby team is here to help! Swing by Music Row 6 to Headquarters ask questions about distribution, publishing, your CD Baby account, or whatever else may be on your mind. The team will be there to help and guide your questions as well as share expertise and knowledge about the topics mentioned on the Agenda (pg 1 - 6).

Exhibit Hall During the conference, sponsors will be ready to chat in the Exhibit Hall. Make sure you stop by each booth to network and learn more! Our Exhibit Hall takes place in the long hallway between the Ballroom and the Breakout rooms.

Mentor Sessions One-on-one mentor sessions will be happening in the Legends Hallway. Sign up for 15-minute mentoring slots with one of our 24 industry professionals and DIY advocates. These slots are very limited, so come by the the registration table first thing each morning to secure a slot. To learn more about the mentors see (pg 37-40). Navigation DIY Musician Conference 2017 10

Free Band Photos We know press photos can be a big expense, so CD Baby’s with Becky Yee covering it for you! Stop by Music Row 1 on Saturday to have a professional photo taken that you can add to your EPK. Slots are limited so come by the registration table early to sign up for a time period.

Jam Room Take a session break to get collaborative with other artists in the Jam Room. Log into the DIY Musician app to propose times to meet up with musicians with similar tastes.

Sponsored Clinics Don’t miss out on our clinics by YouTube and Brooks Pierce Legal in Music Row 3. Sit down with YouTube to discuss Creator Support, Content ID, or any other YouTube related questions you have! Members of the YouTube Team will be meeting with attendees Friday and Saturday.

Come meet with entertainment attorneys Coe W. Ramsey and Thomas Varnum of Brooks Pierce to discuss legal issues relating to artists, musicians, songwriters, producers, managers, and others in the music industry. They will be offering free legal advice as well as discounted legal services. Sign-ups for the Legal Clinics and a list of services will be at the Brooks Pierce booth in the Exhibit Hall.

Evening Events Save some energy for our nighttime events. Events are likely to reach capacity, so arrive early and don’t forget to bring your badge! The Open Mic is Friday at BB King’s Blues Club, Saturday night will be the DIY Musician Showcase at the Cannery Ballroom, and Sunday we’ll have an after- party sponsored by Viral Music Media at Tin Roof with free drinks and alternating stages. 11 Schedule DIY Musician Conference 2017

Detailed Schedule Friday, August 25th

9:30AM - 5PM Registration Entrance Hall

9:30AM - 10:15AM Artist Meetup Legends Hallway Come grab a coffee and connect with musicians from your scene!

9:30AM - 6PM CD Baby HQ Music Row 6 CD Baby Team (CD Baby HQ) Drop in for help with your CD Baby account or any other questions.

9:30AM - 6PM Brooks Pierce Legal Clinics Music Row 3 Come meet with entertainment attorneys Coe W. Ramsey and Thomas Varnum of Brooks Pierce to discuss legal is- sues relating to artists, musicians, songwriters, producers, managers, and others in the music industry. Visit Coe and Thomas in the Exhibit Hall and get a complimentary copy of their Musician’s Legal Handbook.

9:30AM - 6PM YouTube Clinics Music Row 3 Sit down with YouTube to discuss Creator Support, Content ID, or any other YouTube related questions you have! Mem- bers of the YouTube Team will be meeting with attendees Friday and Saturday.

9:30AM - 6PM Jam Room Music Row 4 The Jam Room is a dedicated space for attendees to bring or share instruments and jam! Stop by and make some magic! Schedule DIY Musician Conference 2017 12

10:30AM - 10:50AM Welcome: Tracy Maddux Ballroom Tracy Maddux, CEO, CD Baby CD Baby CEO Tracy Maddux welcomes you to CD Baby’s DIY Musician Conference 2017 to officially kick off the event.

11AM - 12PM Find and Build an Audience Online and Then Ballroom Make Money From It Mike Fiebach, CEO, Fame House Learn how to find out who your fans are, where they live, and what you can do to get them to buy your music, tickets, and merch. Learn what it means to segment your email list; how to do it by city, level of engagement, and more; and five ways to increase your direct-to-fan sales by logging into your Facebook analytics page.

11AM - 12PM Good Publicity: Why You Need It and How You Legends A/B Get It Katharine Richardson, Partner, Richlyn Marketing, Craig Shelburne, VP, Richlyn Marketing Now that you’ve made a record, it’s time to tell the world about it! Learn about the key points of publicity from a vet- eran publicist and a former CMT and Music Row Magazine writer. Find out the skills and secrets of a top-notch publi- cist, the press angles that work, and when you should, and should not hire a publicist.

11AM - 12PM SoundExchange: What It Is, Why It Pays, and How Legends C Independents Can Get Their Share Lauren Danzy, Marketing Manager, SoundExchange Make sure you are being paid properly. Learn the basics of SoundExchange, royalty administration, rights management, and how to add your voice to the important advocacy work we do on behalf of the entire music industry. Join us at this informative session to find out how to manage your digital royalties through SoundExchange. 13 Schedule DIY Musician Conference 2017

11AM - 12PM Publishing 101 Music Row 5 Jonathan Bahr, VP of Music Publishing and Rights Management, CD Baby Come learn the basics of music publishing. Gain an understanding on how you can cover your songwriting compositions, how royalties are collected, and how you can get the money you’re owed from streaming services, international download royalties, and more.

11AM - 12PM YouTube Monetization and Content ID Music Row 6 CD Baby Team (CD Baby HQ) CD Baby’s team of YouTube experts show you how to make the most money from the usage of your music in YouTube videos, including videos you didn’t upload yourself. Plus, you’ll learn how to protect your rights and guard against copyright disputes on the world’s biggest video platform.

12:15PM - 1:15PM How To Make It in the New Music Business Ballroom Ari Herstand, Independent Musician, Author, Blogger, Ari’s Take The days of the big break are over! Ari discusses what it takes to make it in the New Music Business by revealing the staggering disconnect between musician and blogger, why no one seems to care about your music, how to get songs featured on playlists, how to organize your time to effectively manage your business and art, and how to make money with a music career.

12:15PM - 1:15PM Artist Managers: When You Need One and How Legends A/B to be Your Own Until Then Erin Anderson, Artist Manager, Founder, CEO, Olivia Management Are you wondering when to get an artist manager? In this session we will explore what an artist manager is, their job responsibilities, when you need one, and how to be your own manager until you reach that point. Get tips and tricks on finding the right management fit when it’s time, and 7 tools you can use starting today to help you manage your career efficiently. Schedule DIY Musician Conference 2017 14

12:15PM - 1:15PM House Concert Legalities: Insights From a Singing Legends C Lawyer Cheryl Slay Carr, Associate Dean & Associate Professor of Music Business, Curb College of Entertainment & Music Business, Belmont University Home concerts are increasingly popular, creative, and opportunity-expanding venues. But what are the legal issues associated with hosting or performing at a house concert? This session features insights concerning potential legal issues related to the hosting, use, and operation of the in-home concert.

12:15PM - 1:15PM How To Plan, Execute, and Fulfill Your Kickstarter Music Row 5 Music Project to Maximum Success Kickstarter Team Kickstarter is the premier platform for funding creative projects. Whether you’re ready to launch your project now or just want to explore the Kickstarter format, our aim is to inspire you to bring your project to life. In this workshop, we’ll arm you with critical tools and tactics to plan and execute your Kickstarter campaign to maximum success.

12:15PM - 1:15PM Building Your Presence on Streaming Services Music Row 6 Chris Robley, DIY Musician Blog Editor, CD Baby (CD Baby HQ) Streaming success doesn’t happen overnight. You need to build your presence on Spotify over time. In this session, we’ll explore how to make the most of your music on Spotify, build your following, claim and customize your artist profile, create compelling playlists, pitch your music to other playlisters, and more. 15 Schedule DIY Musician Conference 2017

12:15PM - 1:15PM When to use a Private Studio vs Commercial Music Row 1 Studio – Belmont University Pat McMakin, Director Of Operations, Ocean Way Studio The days of artists assuming that they will hire a producer who will hire a studio and engineer are becoming increasingly rare. In fact, it could be argued that an entire generation of music creators have grown up in “home studio” environments. This panel is an opportunity to take a closer look at both styles of recording and aspires to help artists determine when it’s in their best interests to use a commercial studio and when a private studio is worth the cost savings.

1:15PM - 2:15PM Lunch Break

2:15PM - 3:15PM Keynote: Love, Trouble, and Indie Success Ballroom Kevin Breuner, VP of Marketing, CD Baby, Mary Gauthier, Songwriter Troubadour Mary Gauthier wrote her first song at age 35. She’s since gone on to release seven highly-acclaimed albums of original material, placed songs in TV shows such as Nashville, and had artists like Blake Shelton, Tim McGraw, and Jimmy Buffett record her tunes. But success has its pitfalls. In this keynote discussion, CD Baby’s VP of Marketing Kevin Breuner will talk with Mary about the troubles that preceded her music career, the struggles that arose from her songwriting pursuits, and how she came through it all with her singular voice, her open heart, and her honest soul intact.

2:15PM - 3:15PM Office Hours Music Row 6 CD Baby Team (CD Baby HQ) Swing by CD Baby Headquarters to get assistance with your CD Baby account, or to ask the team about cover art do’s and don’ts, sales reports, distribution timelines, or whatever else is on your mind. Schedule DIY Musician Conference 2017 16

3:30PM - 4:30PM How I Did It: Owning Your YouTube Audience Ballroom Ted Kartzman, Music Licensing & Business Development, YouTube, Greg “Illmac” Poe, CD Baby Artist Want to know how to grow your YouTube channel or get more audience interaction? Catch YouTube’s Ted Kartzman review how top YouTube creators are creating their channels. This session will dive into strategies and tactics used to build their success on YouTube.

3:30PM - 4:30PM A Songwriter’s Path: Understanding Publishing Legends A/B and Working in the Creator Community Jonathan Bahr, VP of Music Publishing and Rights Management, CD Baby, Beth Brinker, Creative Manager, ASCAP, Katie Fagan, Prescription Songs A career as a songwriter differs from that of an artist and so do the revenue streams. During this songwriting and Publishing focused conversation, the topics of publishing revenue streams will be discussed alongside the more creative side of the songwriting world. You’ll hear about how to establish yourself as a songwriter and grow a career where your songs are in the spotlight.

3:30PM - 4:30PM Making Your Band Photos Work For You Legends C Becky Yee, Photographer/Studio Owner, Becky Yee Photography and Around Digital Media Does your Electronic Press Kit truly represent your music? The photos you use can either be a gateway or an obstacle to bookings and media placements. This workshop will look at actual EPKs to reveal how we can overhaul the photos.

3:30PM - 4:30PM Mentoring Session 1 Legends Hallway J Scavo, Rick Clark, Patrick Griffin, Johnny Dwinell, Craig Grossman, Erin Anderson, Tyrone “Tyke T” Stroble, Kate Richardson You can sign up for 15-minute mentoring slots with professionals and DIY advocates at registration each morning of your desired session. These sessions will be in the Legends Hallway outside of the Ballroom. Sessions are first come, first served. If you are late to your appointment, your spot will be given to someone on the waiting list. If you don’t get the slot you want, loiter at the end and start networking! 17 Schedule DIY Musician Conference 2017

3:30PM - 4:30PM Your Brand To Your Fans – Making Music Music Row 5 Merchandise Work For You Part 1: Merch Basics Vanessa Ferrer, Founder/CEO, Merch Cat, Bram Bessoff, Founder/President, Indiehitmaker, Karen Corzine, co- owner, Gas Money Merch Merch is serious business if you want to sustain a career as an artist in today’s music world – it’s a surefire way to put funds in your pocket real-time, while empowering your fans to spread your message to the world. To fully maximize your true merch potential, you’ll need to have some insight on the different pieces that impact the big merch picture. Join us for this two-part workshop to gain knowledge, get actionable tips, and learn strategies you can immediately implement to help you have a more effective and profitable merch business.

3:30PM - 4:30PM The Promo Tools You May Not Know You Have! Music Row 6 CD Baby Team (CD Baby HQ) Are you making the most of Show.co, daily trending reports, and all the other tools and resources CD Baby offers for free with every signup? Take a deep dive into your CD Baby Member’s Dashboard, and our team will show you how to reach more listeners and make smarter career decisions.

4:45PM - 5:45PM Creating a Great Show Without a Band Ballroom Tom Jackson, Live Music Producer, Tom Jackson Productions, LLC, Taylor Taylor, Mike Elrington Come see this hands-on workshop session for solo artists/ vocalists, duos, and singer/songwriters. Tom will teach specific performance skills for these artists. Watch ashe demonstrates these skills by putting artists on stage to work through performance issues unique to this group of musicians. Schedule DIY Musician Conference 2017 18

4:45PM - 5:45PM From Clubs to Parties, How to Start Getting Paid Legends A/B Gigs Mark Steiner, Co-Founder/CEO, GigSalad, Austin Ellis, Singer, The Voice Season 6, Dmitri Vietze, CEO, rock paper scissors, inc. Join musician and former competitor on The Voice, Austin Ellis, and GigSalad CEO/Co-Founder, Mark Steiner, as they discuss the opportunities available for musicians to get more paid gigs. Austin Ellis will share his experience in the industry and how GigSalad has helped him get consistent bookings. Mark Steiner, previously a booking agent, will show how getting paid gigs is evolving with the online marketplace.

4:45PM - 5:45PM The DIY Musician as an Entrepreneur Legends C Suzanne Paulinski, CEO, The Rock/Star Advocate You’ve got the talent, drive, and you’ve purchased the latest book on how to engage audiences. But how do you go from surviving the music industry to thriving in it? Come learn how to develop a solid, healthy mindset to handle the business knowledge, social commitments, and discipline your craft demands in a way that allows you to enjoy it without burning out.

4:45PM - 5:45PM Mentoring Session 2 Legends Hallway J Scavo, Rick Clark, Patrick Griffin, Johnny Dwinell, Craig Grossman, Erin Anderson, Tyrone “Tyke T” Stroble, Kate Richardson You can sign up for 15-minute mentoring slots with professionals and DIY advocates at registration each morning of your desired session. These sessions will be in the Legends Hallway outside of the Ballroom. Sessions are first come, first served. If you are late to your appointment, your spot will be given to someone on the waiting list. If you don’t get the slot you want, loiter at the end and start networking! 19 Schedule DIY Musician Conference 2017

4:45PM - 5:45PM YouTube Creator Support Music Row 5 YouTube Team Come join the YouTube Creator Support team and learn best practices as they conduct a deep dive into analytics, ads, and content ID. Learn how to properly set up monetization for your channel, get content in the YouTube Music app, how to avoid takedowns, and what to do if you lose access to your channel.

4:45PM - 5:45PM Office Hours Music Row 6 CD Baby Team (CD Baby HQ) Swing by CD Baby Headquarters to get assistance with your CD Baby account, or to ask the team questions about cover art do’s and don’ts, sales reports, distribution timelines, or whatever else is on your mind.

6:30PM Open Mic at BB King’s Blues Club BB King’s Located off site at BB King’s Blues Club, 152 2nd Ave N., Blues Club Nashville, TN, 37201. 152 2nd Ave N, A diverse group of pre-selected conference attendees will Nashville, TN be giving it their all on stage, but we’ve reserved a handful 37201 of slots to be chosen at random, so come put your name in the hat! Capacity is limited. Don’t forget to bring your badge!

21 Schedule DIY Musician Conference 2017

Detailed Schedule Saturday, August 26th

9AM - 5PM Exhibits Open Entrance Hall

9AM - 6PM Brooks Pierce Legal Clinics Music Row 3 Come meet with entertainment attorneys Coe W. Ramsey and Thomas Varnum of Brooks Pierce to discuss legal issues relating to artists, musicians, songwriters, producers, managers, and others in the music industry. Visit Coe and Thomas in the Exhibit Hall and get a complimentary copy of their Musician’s Legal Handbook.

9AM - 6PM YouTube Clinics Music Row 3 Sit down with YouTube to discuss Creator Support, Content ID, or any other YouTube related questions you have! Members of the YouTube Team will be meeting with attendees Friday and Saturday.

9AM - 6PM Jam Room Music Row 2 The Jam Room is a dedicated space for attendees to bring or share instruments and jam! Stop by and make some magic.

9:30AM - 10:30AM Making YouTube Music Work for You Ballroom YouTube Team Join the YouTube Team to learn how to make the most of your channel. Learn audience and channel development; channel design and best practices; tips, tricks, and optimizations; best publishing schedule; content format ideas; and how to reach YouTube’s Creator Support. Schedule DIY Musician Conference 2017 22

9:30AM - 10:30AM CD Baby HQ Music Row 6 CD Baby Team (CD Baby HQ) Swing by CD Baby Headquarters to get assistance with your CD Baby account, or to ask the team questions about cover art do’s and don’ts, sales reports, distribution timelines, or whatever else is on your mind.

10:45AM - 11:45AM Influence and Attention - The Keys to Building an Ballroom Audience on Instagram Ryan Carter, Founder & CEO, Parachute Media Want to take your Instagram marketing to new heights— without taking up all your time? Here, Ryan Carter, social marketing expert and founder of Parachute Media, will show you how to maximize your efforts and build a huge Instagram following. He’ll break down the elements of a successful Instagram post, give examples of other musicians and artists who are killing it on the platform, and discuss features you aren’t using, but should be. Carter will also show how to monetize your Instagram presence and leverage sponsors for new content.

10:45AM - 11:45AM How I Did It: Indie Is Better and Crowdfunding Legends A/B $125K Alex Winston, Singer/Songwriter, Asif Ahmed, Shmanagement Management!, Ariel Bloomer, CEO/ Musician, Icon For Hire, Ben Hubbird, Digital Promotions & Label Relations, CD Baby Learn from the successes of two separate artists in this year’s “How I Did It” sessions: Alex Winston was signed to a major label, and was slowly down-streamed and eventually dropped. She and her manager will talk about their label journey and the strategy they used to independently release her song “101 Vultures,” including the advantages of the flexibility and tailored approach of being independent. Ariel Bloomer’s band raised over $125K on Kickstarter in 30 days. She’ll show you how they did it. From putting together a compelling campaign (powerful video, rewards, goals, etc), to tapping into a strong emotional connection with your audience, there is a right way to do it. She will teach you how to activate your fanbase so when you ask for their help they already want to give. 23 Schedule DIY Musician Conference 2017

10:45AM - 11:45AM Music Marketing in a Direct-to-Fan World Legends C Jay Coyle, Founder, Music Geek Services How do you sell music to people who have become accustomed to getting it for free? Berklee Online course author and Music Geek Services founder Jay Coyle presents a comprehensive conversation about marketing music in the post-label landscape. This session maps out the exhaustive options of social media, streaming platforms, email services, and web-building aids, and provides advice on how to navigate this ever-changing terrain. Learn how to transform fans’ awareness of an artist into money.

10:45AM - 11:45AM GigSalad - Be Unforgettable - How to Attract Music Row 5 More Clients Online GigSalad Team Join the GigSalad team to learn how to use online content to get more gigs. Find out what media is most captivating to potential clients and how to best use GigSalad’s marketplace to get booked more.

10:45AM - 11:45AM YouTube Monetization and Content ID Music Row 6 CD Baby Team (CD Baby HQ) CD Baby’s team of YouTube experts will show you how to make the most money from the usage of your music in YouTube videos, including videos you didn’t upload yourself. Plus, you’ll learn how to protect your rights and guard against copyright disputes on the world’s biggest video platform.

12PM - 1PM Earning $74,000 Using Facebook Live Ballroom Rick Barker, President and CEO, Social Media For Music The tools are there for you to monetize with Live Streaming! See what Dawn Beyer did to make over $74,000 in one year using Facebook Live and how you can too. Walk away with a clear understanding of how to use the tools to better engage and monetize your audience. You will also learn how to use Instagram Live and Periscope to broaden your reach. This session will be broadcast live on Facebook and you will see the response in real time. Schedule DIY Musician Conference 2017 24

12PM - 1PM The Secret to Artist Branding (and How It Can Legends A/B Boost Your Career) Cheryl Engelhardt, Composer/Songwriter, CBE Music LLC When you hear the word “branding”, do you think of sales funnels, cheesy logos, webinars, corporations, and other icky things? You’re not alone! Branding isn’t just about fonts and funnels. It’s is a highly underused tool that can greatly increase your fan base, engagement, your time, and your income. This seminar will teach you how to look at branding in a whole new way and use it to your advantage.

12PM - 1PM What Is Copyright, and What Do I Have a Right Legends C to Copy? E. Michael Harrington, Author/Professor, Berklee Online Ever since “Blurred Lines” blurred the lines of copyright law, nobody seems quite certain what’s acceptable to borrow and what’s plain old plagiarism. Berklee Online course author Dr. E. Michael Harrington answers all of the questions that will keep you out of court when you’re paying homage to another artist, and arms you with the info you need if you think somebody has unlawfully lifted your melody.

12PM - 1PM How To Plan, Execute, and Fulfill Your Kickstarter Music Row 5 Music Project to Maximum Success Kickstarter Team Whether you’re ready to launch your project now or just want to explore the Kickstarter format, our aim is to inspire you to bring your project to life. In this workshop, we’ll arm you with critical tools and tactics to plan and execute your Kickstarter campaign to maximum success. Topics will include goal assessment, marketing, campaign management, and fulfillment. 25 Schedule DIY Musician Conference 2017

12PM - 1PM Building Your Presence on Spotify Music Row 6 Chris Robley, DIY Musician Blog Editor, CD Baby (CD Baby HQ) Streaming success doesn’t happen overnight. You need to build your presence on Spotify over time. In this session, we’ll explore how to make the most of your music on Spotify, build your following, claim and customize your artist profile, create compelling playlists, pitch your music to other playlisters, and more.

12PM - 6PM Free Band Photos with Becky Yee Music Row 1 Becky Yee, Photographer/Studio Owner, Becky Yee Photography and Around Digital Media Come sign up for a slot on a first come first serve basis at the registration table the morning of. Work with a professional photographer and walk away with a free band shot!

1PM - 2PM Artist Meetup Legends Hallway Connect with musicians from your scene!

1PM - 2PM Lunch Break

2PM - 3PM The Anatomy of a Major Music Marketing Ballroom Campaign Kevin Breuner, VP of Marketing, CD Baby, J Scavo, Founder, Daemon, Elise Stawarz, VP of Marketing, Crowd Surf High-level music marketing might seem mysterious, so let’s pull back the curtain to find what strategies, actions, and ideas are behind the impressive results and sexy headlines. Hear from the pros how they plan, execute, and measure the effectiveness of marketing campaigns for major label artists and notable indies. This panel will get into the nuts and bolts of how a successful music marketing campaign is created, and reveal some pitfalls to avoid. Schedule DIY Musician Conference 2017 26

2PM - 3PM Get Booked at Local Venues Legends A/B Eric Holt, Partner, The Lovenoise Group, Chris Cobb, Co- owner/Co-founder, JR Facility Management LLC Sit down with two of Nashville’s local venue bookers. They will walk you through best practices in pitching to local venues for shows, what promoters need to know to give you a shot, how an independent band stands out from the pack, and a “to do” and “don’t” list for any independent artist.

2PM - 3PM 10 Secret Techniques for Writing Hit Songs Legends C Shane Adams, Grammy-Nominated artist, Founding Instructor, Berklee Online Shane Adams knows a thing or two about writing hit songs and will be sharing 10 secret techniques so you can too! He was twice nominated for a Grammy Music Educator Award, he’s a featured songwriter and instructor at the Country Music Hall of Fame and Museum, and he is one of the founding instructors for Berklee Online, where he has taught Lyric Writing: Tools and Strategies since 2003. He is currently developing two songwriting apps, and is in pre- production as co-host/producer for “Studio Soundtrack,” a songwriting radio program for National Public Radio.

2PM - 3PM Mentoring Session 3 Legends Hallway Mark Steiner, Ari Herstand, Joel Andrew, Suzanne Paulinski, Ariel Bloomer, Mike Fiebach, Chad Lawson, Cheryl Engelhardt You can sign up for 15-minute mentoring slots with professionals and DIY advocates at registration each morning of your desired session. These sessions will be in the Legends Hallway outside of the Ballroom. Sessions are first come, first served. If you are late to your appointment, your spot will be given to someone on the waiting list. If you don’t get the slot you want, loiter at the end and start networking! 27 Schedule DIY Musician Conference 2017

2PM - 3PM Your Brand To Your Fans – Making Music Music Row 5 Merchandise Work For You Part 2: Merch Strategy Vanessa Ferrer, Founder/CEO, Merch Cat, Bram Bessoff, Founder/President, Indiehitmaker, Karen Corzine, Co- owner, Gas Money Merch Merch is serious business if you want to sustain a career as an artist in today’s music world – it’s a surefire way to put funds in your pocket real-time, while empowering your fans to spread your message to the world. To fully maximize your true merch potential, you’ll need to have some insight on the different pieces that impact the big merch picture. Join us for this two-part workshop to gain knowledge, get actionable tips, and learn strategies you can immediately execute to help you have a more effective and profitable merch business.

2PM - 3PM Putting Your Music to Work Music Row 6 CD Baby Team (CD Baby HQ) Worldwide distribution is a starting point, not a finish line. There’s tons more you can (and should) do to ensure your music is fully dialed in and ready for success. In this hands-on workshop (bring your laptop!) we’ll make sure you’re leveraging the power of your whole music catalog, presenting your releases in the best light, and set up to collect everything you’re owed.

3:15PM - 4:15PM The Song Pitch Session Ballroom Bob Boilen, Radio Personality, National Public Radio, Whitney Pilzer, Music Coordinator, Full Pursuit Media, Anastasia Brown, Music Supervisor/Producer What do music supervisors and producers think of your music? Come listen as industry pros play and review select recordings of the CD Baby audience. Get into the heads of these decision makers while they audition songs before our live conference audience. Schedule DIY Musician Conference 2017 28

3:15PM - 4:15PM Book Tours and Sell Tickets with Streaming Data Legends A/B Bruce Houghton, Founder, Hypebot.com and Skyline Artists Agency Music streamers Spotify, Pandora, YouTube, and SoundCloud along with social networks Facebook, Instagram, and Twitter all gather data about who and where your fans are. We’ll learn how to access that data and use it, along with the special free platforms created by each channel, to book and market more successful tours.

3:15PM - 4:15PM Preparing Your Music for a Successful Release Legends C Chris Robley, Editor of the DIY Musician Blog, CD Baby, Griffin, Label Relations and Digital Promotions, CD Baby, Anna Held, Director of Customer Service, CD Baby, Ben Hubbird, Digital Promotions & Label Relations, CD Baby There’s a big difference between making your music available and making your music connect. Thousands of new albums and singles are being “released” every day. But how do you make sure your next release will make an impact? Hear from CD Baby’s team about what they see working (and failing) with the hundreds of new releases they help distribute every day. You’ll walk away knowing how to best prepare your music for a successful launch, and where to avoid catastrophic mistakes.

3:15PM - 4:15PM Mentoring Session 4 Legends Hallway Mark Steiner, Ari Herstand, Joel Andrew, Suzanne Paulinski, Ariel Bloomer, Mike Fiebach, Chad Lawson, Cheryl Engelhardt You can sign up for 15-minute mentoring slots with professionals and DIY advocates at registration each morning of your desired session. These sessions will be in the Legends Hallway outside of the Ballroom. Sessions are first come, first served. If you are late to your appointment, your spot will be given to someone on the waiting list. If you don’t get the slot you want, loiter at the end and start networking! 29 Schedule DIY Musician Conference 2017

3:15PM-4:15PM Your Blueprint for Production and Mixing Music Row 5 Shannon Sanders, GRAMMY/Emmy/ Dove Award- winning Songwriter and Producer Shannon Sanders breaks down the blueprint on how to win as a modern producer. Sanders is known for his work with India.Arie, Jonny Lang, Robert Randolph, John Legend, and many more.

3:15PM - 4:15PM Office Hours Music Row 6 CD Baby Team (CD Baby HQ) Swing by CD Baby Headquarters to get assistance with your CD Baby account, or to ask the team questions about cover art do’s and don’ts, sales reports, distribution timelines, or whatever else is on your mind.

4:30PM - 6:30PM Live Band Makeover with Trent Harmon Ballroom Tom Jackson, Live Music Producer, Tom Jackson Productions, LLC, Trent Harmon, singer from American Idol season XV Learn skills and techniques to create one-of-a-kind moments in your live performance and for capturing and engaging your audience. Learn to meet and exceed your audience’s expectations. Watch as Tom transforms a band’s live performance!

4:30PM - 6PM Office Hours Music Row 6 CD Baby Team (CD Baby HQ) Swing by CD Baby Headquarters to get assistance with your CD Baby account, or to ask the team questions about cover art do’s and don’ts, sales reports, distribution timelines, or whatever else is on your mind.

7:30PM DIY Musician Conference Showcase The Cannery Located off site at The Cannery Ballroom, 1 Cannery Row, Ballroom Nashville, TN 37203. 1 Cannery Row, Nashville, TN Take a quick 10 minute walk over to The Cannery for a night 37203 of music featuring JEFF the Brotherhood, Hillbilly Casino, The Blow, Alex Winston, and AHI.

Don’t forget to bring your badge! Open to the Public. Schedule DIY Musician Conference 2017 10

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Detailed Schedule Sunday, August 27th

9:30AM - 11:45AM Registration Entrance Hall

9:30AM - 11:45AM Brooks Pierce Legal Clinics Music Row 3 Come meet with entertainment attorneys Coe W. Ramsey and Thomas Varnum of Brooks Pierce to discuss legal issues relating to artists, musicians, songwriters, producers, managers, and others in the music industry. Visit Coe and Thomas in the Exhibit Hall and get a complimentary copy of their Musician’s Legal Handbook.

9:30AM - 11:45AM Jam Room Music Row 2 The Jam Room is a dedicated space for attendees to bring or share instruments and jam! Stop by and make some magic.

9:30AM - 10:30AM Get Your Music on Spotify Playlists Ballroom Charles Alexander, Co-founder, Streaming Promotions/ Founder, Outside the Box Music Getting your music onto a popular Spotify playlist is the modern-day equivalent of having a hit song on the radio. It’s an important step in reaching a larger following, and it can drive significant revenue. But you don’t just GET a song placed in a curated Spotify playlist. Learn a clear strategy with achievable steps that will help you get the attention of prominent playlist curators.

9:30AM - 10:30AM Building an Artist’s Team to Handle Business Legends A/B Bryan Calhoun, Creator, Music Business Toolbox All artists need a team to help them manage their business. For indie artists, it is especially important to know what these people can and should do for you, at what point in your career you need them, how much they charge, what they expect from you, and what you can do on your own. In this session, we’ll talk with some of these professionals who will break it all down. Schedule DIY Musician Conference 2017 32

9:30AM - 10:30AM Authentic Artist Marketing in Hip-Hop Legends C Mike Walbert, Director, A3C, Dina Marto, Owner, Twelve Music & Studios, Marcus Speller, President/CEO, The Iconic Group Hip-Hop is one of the most influential genres of music, and there are unique strategies and marketing tactics used to develop artists and break through the noise. We will discuss some of the best marketing practices and recent trends and tips for up-and-coming artists.

9:30AM - 10:30AM Mentoring Session 5 Legends Hallway Tracey Gill Miller and Paula Humphries, Zaeron Mc- Ghee, Bill Wilson, Laurens Kusters, Thalia Ewing, Kristin Westcott Grant, Bob Baker, Brett Byrd You can sign up for 15-minute mentoring slots with professionals and DIY advocates at registration each morning of your desired session. These sessions will be in the Legends Hallway outside of the Ballroom. Sessions are first come, first served. If you are late to your appointment, your spot will be given to someone on the waiting list. If you don’t get the slot you want, loiter at the end and start networking!

9:30AM - 10:30AM Communicate Successfully and Build Better Client Music Row 5 Relationships GigSalad Team Join GigSalad and hear their tips for unique communication online. Find out best practices for dealing with varying types of clients and building lasting client relationships.

9:30AM - 10:30AM The Promo Tools You May Not Know You Have! Music Row 6 CD Baby Team (CD Baby HQ) Are you making the most of Show.co, daily trending reports, and all the other tools and resources CD Baby offers for free with every signup? Take a deep dive into your CD Baby Member’s Dashboard, and our team will show you how to reach more listeners and make smarter career decisions. 33 Schedule DIY Musician Conference 2017

10:45AM - 11:45AM Three Methods of Successful Tour Booking and Ballroom Tour Management Craig Grossman, Founder/Booking Agent, Green Room Music Source LLC Whether you’re a band or solo artist, come learn how to utilize three proven methods for networking, contacting venues, and closing bookings. This session will teach you how to organize all the data once your dates are set, so you can successfully execute your tour!

10:45AM - 11:45AM How I Did It: Getting on the Charts and Using Legends A/B SoundCloud to Earn $25,000 Tony van Veen, CEO, AVL Digital (Disc Makers/CD Baby), Tyke T, President, DrivenByMusic, ENT, Artist, Songwriter, Chad Lawson, Composer/Pianist Reading CD Baby’s DIY Musician blog, hip-hop artist Tyke T discovered how CD Baby artist Shannon Curtis got herself onto a Billboard Chart and decided he wanted to follow her method for his own record. Find out how he achieved this goal from start to finish. Pianist and composer Chad Lawson had a lull between albums and decided to try something different in his career: writing short vignettes purely for pleasure and posting them to SoundCloud. He did not distribute the tracks or expect to make money from them. Every two weeks he posted a new track. But the offers came in. One track has now brought over $23,000 from licensing. Learn more of his story in his return to the DIY Musician Conference.

10:45AM - 11:45AM Copyright Registration Workshop Legends C Nicolas Beaudoing, Attorney Entertainment attorney Nicolas Beaudoing will help attend- ees navigate the Copyright Register’s website and choose the appropriate form for compositions and recordings be- fore walking participants through the registration applica- tion from start to finish. Attendees will also learn the bene- fits of formal copyright registration. There is no need to be intimidated by registering your compositions! Schedule DIY Musician Conference 2017 34

10:45AM - 11:45AM Mentoring Session 6 Legends Hallway Tracey Gill Miller and Paula Humphries, Zaeron Mc- Ghee, Bill Wilson, Laurens Kusters, Thalia Ewing, Kristin Westcott Grant, Bob Baker, Brett Byrd You can sign up for 15-minute mentoring slots with professionals and DIY advocates at registration each morning of your desired session. These sessions will be in the Legends Hallway outside of the Ballroom. Sessions are first come, first served. If you are late to your appointment, your spot will be given to someone on the waiting list. If you don’t get the slot you want, loiter at the end and start networking!

10:45AM - 11:45AM Live DIY Musician Podcast: Why You NEVER Music Row 5 Have to Tour…Ever Kevin Breuner, VP of Marketing, CD Baby, Chris Robley, Editor of the DIY Musician Blog, CD Baby How can I build a successful music career without going on tour?” That’s one of the questions we get asked a lot on the DIY Musician Podcast. Whether your travels are limited by a job, a family, or a disdain for sharing a van with stinky bandmates for weeks on end, Kevin and Chris will illuminate the audience with concrete methods some of today’s artists are using to connect with fans and build audiences while never leaving their home(town). Say goodbye to the road!

10:45AM - 11:45AM Putting Your Music to Work Music Row 6 CD Baby Team (CD Baby HQ) Worldwide distribution is a starting point, not a finish line. There’s tons more you can (and should) do to ensure your music is fully dialed in and ready for success. In this hands-on workshop (bring your laptop!) we’ll make sure you’re leveraging the power of your whole music catalog, presenting your releases in the best light, and set up to collect everything you’re owed. 35 Schedule DIY Musician Conference 2017

12PM - 1PM “Your Song Changed My Life” with Pokey Ballroom LaFarge Bob Boilen, Radio Personality, National Public Radio, Pokey LaFarge, artist NPR’s Bob Boilen talks with an American original, Pokey LaFarge, about the song that sparked his passion for music and successful career as a songwriter and singer.

12PM - 1PM Office Hours Music Row 6 CD Baby Team (CD Baby HQ) Swing by CD Baby Headquarters to get assistance with your CD Baby account, or to ask the team questions about cover art do’s and don’ts, sales reports, distribution timelines, or whatever else is on your mind.

3PM - 5PM Recording Workshop at Ocean Way Studio Ocean Way Studio Attendees will have the chance to observe a recording 1200 17th Ave S, session in Ocean Way Nashville’s beautiful Studio A as a Nashville, TN moderator explains the various processes involved in 37212 creating a successful recording. Topics will include studio setup, the recording process (in brief) and performance tips to make a better recording. Ocean Way Nashville is owned and operated by Belmont University, one of the nation’s leaders in audio recording education. Pre-registration required.

7PM After-Party at Tin Roof Tin Roof Broadway Located off site at Tin Roof Broadway, 316 Broadway Ave, 316 Broadway Ave. Nashville, TN 37201. Nashville, TN Let’s mingle at the Post-Conference Party offsite at the 37201 Tin Roof Nashville. Come have fun, make some final connections, and recap the weekend. Music will be playing on alternate stages and there will be opportunities to get selected to perform.

Don’t forget to bring your badge! Schedule DIY Musician Conference 2017 10 37 Mentoring DIY Musician Conference 2017

Mentoring

Mentor sessions offer a break for you to talk one-on-one with an indus- try professional or DIY advocate. These sessions will be first come, first served. To claim a spot, be sure to sign up at registration the morning of your desired session. Each session will be 15 minutes long and happen in the Legends Hallway outside of the Ballroom. If you are late to your appointment, your spot will be given to someone on the waiting list. If you don’t get the slot you want, loiter at the end and start networking!

Session 1: Friday 3:30PM - 4:30PM

Session 2: Friday 4:45PM - 5:45PM

J Scavo Founder, Daemon Digital marketing strategy

Rick Clark Film/TV Music Supervisor & Producer, Rick Clark Productions Film and tv placements, music production, songwriting

Patrick Griffin Label Relations & Digital Promotions, CD Baby Appearing attractive to digital retailers, release strategies, how to sell yourself and your art

Johnny Dwinell Producer, Online Marketer, and co-host of The C.L.I.M.B. podcast. (Creating Leverage In the Music Business), Daredevil Production, LLC Social media growth, marketing, radio, building a fan base

Craig Grossman Founder/Owner, Green Room Music Touring strategies, basic management skills, balancing art with business Mentoring DIY Musician Conference 2017 38

Erin Anderson Artist Manager, Founder/CEO, Olivia Management Release strategy, searching for the right manager, building a team, general pep talk

Tyrone “Tyke T” Stroble President of DrivenByMusic, ENT, Artist, & Songwriter, DrivenByMusic, ENT Ways to capture fan information, overcoming obstacles, monetizing your fans

Kate Richardson Partner, Richlyn Marketing Marketing, PR 39 Mentoring DIY Musician Conference 2017

Session 3: Saturday 2:00PM - 3:00PM

Session 4: Saturday 3:15PM - 4:15PM

Mark Steiner Co-founder/CEO, GigSalad Booking, getting paid gigs

Ari Herstand Founder, Ari’s Take General music business, getting on playlists, questions about his book “How to Make it In the New Music Business”

Joel Andrew General Counsel, CD Baby/Joel Andrew Law Music law, artist and licensing contracts, rights management, business plans and for- mation, industry trends, team building

Suzanne Paulinski CEO, The Rock/Star Advocate Seeing the next steps, learning how to stay balanced and focused, avoiding burnout

Ariel Bloomer CEO/Musician, Icon For Hire Music industry knowledge, campaign strategies

Mike Fiebach Founder, Fame House Online/email/social media marketing, website presence, direct-to-fan sales

Chad Lawson Composer/Pianist, Chad Lawson Songwriting, scoring music, composition

Cheryl Engelhardt Composer/Songwriter, CBE Music LLC Branding, career planning, strategy session Mentoring DIY Musician Conference 2017 40

Session 5: Sunday 9:30AM - 10:30AM

Session 6: Sunday 10:45AM - 11:45AM

Tracey Gill Miller and Paula Humphries Global Marketing Manager and Localization & Translation Coordinator, CD Baby Spanish and Portuguese speakers specializing in: digital marketing strategy, YouTube monetization, digital distribution

Zaeron McGhee YouTube Monetization and CMS Manager, Illustrated Sound/CD Baby YouTube monetization and strategy, DIY indie hip hop business

Bill Wilson VP, Digital Strategy & Business Development One-person label operations, contractors/team building, music data trends, team building

Laurens Kusters Entertainment Executive, Artist Manager & Music Start-Up Technologistartist management Touring and festivals, international publishing collections

Thalia Ewing Owner, Muziqueen Publishing Music publishing, better executing writing and studio time

Kristin Westcott-Grant Manager, Streaming Strategies, Universal Music Group Streaming strategies

Bob Baker Author/Speaker Marketing, social media, building a fan base, having an empowered artist mindset

Brett Byrd Music Rights Coordinator, CD Baby Music publishing, sync licensing, general industry 41 Speakers DIY Musician Conference 2017

Speakers

Shane Adams Asif Ahmed Charles Alexander Grammy Nominated Owner, Shmanagement Co-Founder/Director artist, founding instructor, Management! of Strategy, Streaming Berklee Online Promotions/Outside The Asif Ahmed is the manager Box Music Shane is president of of Alex Winston and Artist Accelerator and is owner of Shmanagement, Charles Alexander is an a founding instructor for a boutique artist independent singer/ Berklee Online, where he management team and songwriter, digital strategist has taught lyric writing and consulting firm based in and artist manager. songwriting. New York City. He co-founded Streaming Shane is a featured song- Promotions, a company writer and instructor for that strategically places the Taylor Swift Education music within streaming Center at the Country services. Music Hall of Fame and Museum. He co-devel- He also owns Outside The oped their groundbreaking Box Music and manages “Words and Music” curric- Keeley Valentino & Jilian ulum which has enabled Linklater, CD Baby artists thousands of K-12 students whose songs cumulatively to learn to the craft of have over 20 million spins songwriting. on Spotify. Speakers DIY Musician Conference 2017 42

Erin Anderson Jonathan Bahr Rick Barker Artist Manager, Founder, VP of Music Publishing and President and CEO, CEO, Olivia Management Rights Management, Social Media For Music CD Baby Erin Anderson is the Rick Barker is looked upon founder of Olivia Jon Bahr serves as the VP as one of the Music In- Management, where she of Music Publishing and dustry’s Best Teachers and manages the careers of Rights Management at CD Artist developers, having four artists and consults Baby. spent two years managing with many more. the day-to-day career of Prior to joining CD Baby, superstar Taylor Swift. She is also an Bahr worked at ASCAP for Adjunct Professor of over a decade where he Barker later went on to Entrepreneurship at was most recently Senior found his own marketing Belmont University. Director of Marketing & and consulting firm, at Communications oversee- which his first client was Prior to starting her firm, ing ASCAP’s advertising, Sony Music Nashville. His Erin worked as a product sponsorships, member marketing strategies have manager at Amazon Music benefit partnerships and since been featured in a and in business services at marketing campaigns. He number of publications, UMG Nashville. was a creator and executive including Pollstar, Billboard producer of the successful and Success. She is the chair of music annual ASCAP “I Create for TEDxNashville, and Music” EXPO conference. He served as Social Media volunteers with B.E.S.T. to Mentor for The American teach entrepreneurship to Prior to ASCAP, Bahr Idol Contestants and cur- incarcerated women. worked at music booking rently Manages Idol Winner agencies, in artist manage- and Big Machine Recording ment and tour marketing.’ Artist Trent Harmon. 43 Speakers DIY Musician Conference 2017

Nicolas Beaudoing Esq. Ariel Bloomer Bram Bessoff Attorney CEO/Musician, Founder/President, Icon For Hire Indiehitmaker Nicolas Beaudoing is a Nashville-based media and Ariel Bloomer is one half Bram Bessoff, a 20- entertainment attorney who of the alternative rock duo, year music business specializes in publishing Icon For Hire. Formed professional, is a touring and photography law. in 2007, the band broke drummer, live music Kickstarter records with producer, entrepreneur, A graduate of the McGill their campaign to fund and founder of University Faculty of Law their 3rd studio album, and Indiehitmaker. in Montreal, Canada, are known for blazing the he works as Executive trail for independent artists. He is also the leader of the Manager of Contracts at Georgia Music Partners Hearst Magazines and Ariel has amassed a loyal (GMP) live music advisory fronts the Americana band following through her committee, member of Runner of the Woods. weekly inspirational video the #chooseatl music podcast, The REL Show, committee, and served as where she shares music president of the Atlanta industry knowledge, self- Jewish Music Festival 2014- love insights, and more. 2016.

Her first book, Turn Your Pain Into Art, will be released in 2017. Speakers DIY Musician Conference 2017 44

Bob Boilen Kevin Breuner Beth Brinker Radio Personality, VP of Marketing, CD Baby Creative Manager, National Public Radio ASCAP Kevin Breuner has spent Bob Boilen is the creator over 20 years working in Beth Brinker is a Creative and host of NPR Music’s All the music business, both Manager in ASCAP’s Songs Considered and Tiny as an artist and an industry Nashville office where she Desk Concerts. professional. works with both emerging and hit songwriters. He’s also the author of the His band Smalltown Poets’ book “Your Song Changed self-titled debut sold over She has worked with Thirty My Life”, a musician with 200,000 copies and landed Tigers president David the band Danger Painters a Grammy nomination Macias, The National FFA and a photographer. plus multiple Dove Award Organization, and Latigo nominations. Shore Music. For 18 years, Bob Boilen directed NPR’s All Things Kevin is currently the Vice Brinker held roles as on- Considered and chose President of Marketing at air talent with SpikeTV, the music between news CD Baby and the host of Willie Nelson’s Country stories. the DIY Musician Podcast. Throwdown Tour and The Marty Stuart Show, and It’s those musical moments also spent time at GAC-TV, which led to the creation RFD-TV and touring with of NPR’s first online music various artists. show and first podcast All Songs Considered.

Speakers DIY Musician Conference 2017 46

Anastasia Brown Bryan Calhoun Cheryl Carr Music Supervisor, Author, Creator, Associate Dean & Speaker & TV Producer, Music Business Toolbox Associate Professor of Format Entertainment Music Business, Curb Bryan Calgoun is the College of Entertainment Anastasia Brown is a creator of Music Business & Music Business, Belmont Nashville based American Toolbox, co-founder of University music supervisor who has Freeform Development, worked on major motion and Blueprint Group / Cheryl Slay Carr, J.D., is pictures, TC series, and film Maverick Digital Strategy Associate Dean and Asso- soundtracks, most notably expert. ciate Professor in the Curb “August Rush”, “Billy: College of Entertainment & The Early Years”, and He has stood at the Music Business at Belmont “Footloose (2011 Film)”. forefront of key industry University where she serves innovations and helped as an administrator with foster the online identity of oversight for college oper- superstars such as Kanye ations and teaches music West, Lil Wayne, G-Eazy, industry law courses. Questlove, and worked with labels Relativity/Sony, Prior to entering academia RED, and Warlock. Carr managed a progres- sive law practice serving a He created The Music Busi- range of independent and ness Toolbox to provide emerging entertainment musicians with essential industry clients. and actionable informa- tion about the new music She is co-author of “Music economy, from recording, Copyright Law.” to marketing, to royalties. 47 Speakers DIY Musician Conference 2017

Ryan Carter Chris Cobb Karen Corzine Founder & CEO, Co-owner/Co-founder, Co-owner, Parachute Media JR Facility Management Gas Money Merch LLC Ryan Carter is the founder Karen Corzine is the co- and CEO of Parachute Chris Cobb is the co- owner of Gas Money Merch Media. owner and co-founder of and has worked in music JR Facility Management and event merchandising Parachute is an award which owns and operates for over 20 years, having winning, full service social various Nashville locations been involved in one and digital creative agency including Exit/In, Hurry merch capacity or another based in Nashville, TN. Back, and Marathon Music with every major artist who They were recently voted Works. has passed through the Best Places to Work in Charlotte music scene. Nashville and received RFM’s most recent multiple Addy Awards accomplishment is Gas Money Merchandise for their advertising expansion into Kansas City, focuses solely on the creative. Notable clients MO, with the launch of The Music and Entertainment are Universal Music Group Truman, filling the need industries, and aims Nashville, Merrell, and for a mid-sized, multi-use to provide a complete local establishment, Edley’s facility in KC. package to artists ranging BBQ. from those starting out in a Chris has been dedicated local club, to those touring Parachute also builds their to cultivating grassroots the country in a van, or own brands in-house. Most music ecosystems since touring the world. notably is Camping With moving to Nashville, Dogs, which has grown to and books and produces over 500k fans and revenue various other regional in 2 years. events each year. Speakers DIY Musician Conference 2017 48

Jay Coyle Lauren Danzy Austin Ellis Founder, Marketing Manager, Singer from The Voice Music Geek Services SoundExchange Season 6

Jay Coyle is the founder Lauren Danzy manages Austin Ellis is a vocalist/ and “Music Geek” at the marketing strategies for guitarist who appeared on digital marketing firm, SoundExchange, the non- NBC’s The Voice Season 6. Music Geek Services. His profit performance rights company provides artist organization that collects He now performs at services for the music digital performance venues, private parties, industry and has been a royalties from satellite, corporate events, Topspin-certified marketer internet, and cable radio weddings, and festivals. since 2009. and distributes these royalties to featured As an independently Jay is currently working recording artists and contracted performing with Sloan, the Presidents copyright owners. artist, Austin manages all of the United States of aspects of his business, America, Jars of Clay, and Lauren is a self-professed including event promotion, Carbon Leaf. music junkie and drummer designing merch, wannabe, claiming she’s developing organized Jay’s core focus is to help “Sheila E. in [her] head.” business systems, further the careers of artists establishing endorsement while partnering with them partnerships, and more. in a “D.I.Y. +” sort of way to have long-lasting and fan-focused careers. 49 Speakers DIY Musician Conference 2017

Cheryl Engelhardt Katie Fagan Vanessa Ferrer Composer/Songwriter, Head, Prescription Songs Founder/CEO, Merch Cat CBE Music LLC Nashville Vanessa Ferrer has been Cheryl B. Engelhardt Katie Fagan is Head a successful business is a composer, singer/ of Prescription Songs woman for over 15 years songwriter and creative Nashville, the first office to in the financial and artist career coach. open from their home base management fields. in Los Angeles. She’s released four piano- In 2015 she developed pop records, garnered After nearly seven years and launched Merch Cat, a over 40 TV placements, with Dr. Luke and company, musician friendly one-stop toured the globe with her Katie has seen the roster tool for artists to sell and band, and written music for grow from twelve to almost manage merchandise at nationally-airing ads like 90 songwriters, artists and live shows. Honey Nut Cheerios and producers. Lowes. She is also the president of Katie has developed InFocus Artist Management Cheryl is passionate about breakout songwriters and and has acted as a private supporting musicians has serviced hit writers consultant. through the workshops such as Sarah Hudson and courses offered and Cirkut and has placed on her website www. numerous songs over the InTheKeyOfSuccess.com. years with artists such as Justin Bieber, Rita Ora, She also hosts a podcast Tinashe, Cashmere Cat and and writes a blog. Dua Lipa. Speakers DIY Musician Conference 2017 50

Mike Fiebach Mary Gauthier Patrick Griffin Founder, Fame House Songwriter/Troubadour Digital Promotion and Label Relations, CD Baby Michael Fiebach is a Jewish Mary Gauthier is a singer- American entrepreneur songwiter who has traveled ‘Griffin’ has worked in and businessman; he is the the world with her music many departments at CD founder of Fame House, a for the last three decades. Baby. This has allowed digital marketing agency him to learn many aspects focused on the music Her songs have appeared of the digital music world industry with clients such as in film and TV, and have and apply them to his own Eminem, Tiesto, Pearl Jam, been recorded by dozens musical career fronting Ice Cube, and Amanda of other artists. the soul-revival rock band Palmer. LeRoy Jerome and The She also teaches Professionals. songwriting, and writes songs with Veterans Since joining the strategic through a program called partnerships team, Songwriting with Soldiers. Griffin has increased CD Baby’s visibility and She is also an author, a communication amongst chef, and a avid reader. their various digital partners. She currently lives in Nashville. 2017-diy-con-One-Sheet-Booklet-Ad-HostBaby.pdf 1 6/22/17 3:39 PM

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Craig Grossman Trent Harmon Dr. E. Michael Harrington C Founder/Booking Agent, Singer from American Idol Author/Professor,

M Green Room Music Source Season XV Berklee Online LLC Y Trent Harmon holds the Dr. E. Michael Harrington CM Craig Grossman has been reigning title as American is a professor in music

MY booking and managing Idol. copyright and intellectual

CY artists for nearly fifteen property matters, having years. He has booked tours The Season XV victor lectured at many law CMY for the likes of Trampled originally hails from schools, organizations, K By Turtles, Gaelynn Lea, Northeast Mississippi and and music conferences Lucy Wainwright Roche immersed himself in music throughout North America. and Suzzy Roche, The Ike from an early age. Reilly Assassination, The Michael has worked as Honeydogs, Syd Straw, and Harmon’s first Big Machine a consultant and expert many more. release to radio, “There’s a witness in hundreds of Girl,” reached the Top 15. music copyright. Grossman founded Green Room Music Source and Harmon is currently in the He sits on the advisory has dedicated himself to studio finishing his debut board of the Future of merging his music business record for Big Machine, Music Coalition and the expertise with education. which is expected to be Creators Freedom Project, released this fall. and is a member of Grossman is also a faculty Leadership Music. adjunct instructor at The Institute of Production and Recording in the school’s entertainment business program. 53 Speakers DIY Musician Conference 2017

Anna Held Ari Herstand Eric Holt Director of Customer Independent Musician, Assistant Professor of Service, CD Baby Author, Blogger Music Business/Partner, Belmont University/The Anna is the Director of Ari Herstand is a Lovenoise Group Customer Service for CD songwriter, musician, Baby and has been with blogger, and author of How Eric Holt is an Assistant the company since 2004. To Make It In The New Professor of Music Business An east coast native turned Music Business. at the Mike Curb College Portlander, she lives in of Music Business at Portland with her partner, His music biz advice blog, Belmont University. son, three dogs, and a cat. Ari’s Take, has become the go-to resource for DIY He is a partner in successful Musicians. concert promotions company, The Lovenoise He has played over 600 Group. Holt is an expert in shows and has had songs branding and marketing, featured in countless and regularly consults with TV shows, films, and individuals and business commercials. leaders on promotion and branding strategy. Speakers DIY Musician Conference 2017 54

Bruce Houghton Ben Hubbird Tom Jackson Founder, Hypebot.com Digital Promotions & Label Live Music Producer, Tom and Skyline Artists Agency Relations, CD Baby Jackson Productions, LLC

Bruce Houghton is the Ben Hubbird is a native Live music producer, Tom Publisher and Editor Oregonian, DJ, and lifelong Jackson is uniquely talent- of Hypebot.com and musician. ed and skilled at transform- MusicThinkTank.com, and ing an artist’s live show into the President of the Skyline In 2008 he walked away one that is engaging and Artists Agency, whose from a career in community memorable. touring clients range from organizing and took a job Roger McGuinn to The at CD Baby, where he’s Tom has taught indie Motels and Al Stewart to worked ever since. Now on and major artists of every Zoe Keating. the strategic partnerships genre. He has worked team, his life’s work is to with Taylor Swift, Shawn He teaches music business help independent, working- Mendes, Home Free, The for Berklee College of class musicians make a Tenors, Le Crae, Francesca Music’s online program, living from their art. Battistelli, The Band Perry, serves on the advisory and many more. board of SXSW Accelerator In 2013, he and Casey and is a graduate of the Jarman founded the Many artists have attended Leadership Music Class of boutique label Party Tom’s classes and work- 2016. Damage Records, and in shops. He has brought his their first few years, they’ve innovative, fun, and unique released albums from Wild speaking and teaching Ones, Aan, Neal Morgan, skills to conferences, Dragging an Ox Through, colleges, and music events Divers, Andy Shauf, and around the world. many more. 55 Speakers DIY Musician Conference 2017

Pokey LaFarge Chad Lawson Tracy Maddux Songwriter/Musician Composer/Pianist, CEO, CD Baby Chad Lawson Pokey LaFarge is a Tracy Maddux joined the songwriter/musician who Chad Lawson is a Steinway CD Baby team in 2010 as tries to make sense of artist and composer who Chief Operating Officer trouble he’s seen and has been featured on CBS and became CEO in May trouble he’s been in. This Sunday Morning, NPR’s All of 2012. is the Great Why of his Things Considered, and unending passion for Performance Today. He has led the company songwriting. Each chord, during a period of rapid each riff shades the stories Having reached #1 on growth, focusing on he sets up in his lyrics, Billboard, #1 on iTunes rolling out new platforms always in search of the (twice), and #1 on Amazon that enable artists to purest truth. classical, Lawson tours self-manage their music extensively while also careers, make money A musician, a storyteller, writing for film and from their music, and a narrator of the messy, television. communicate directly with unkempt American fans. experience…Pokey In addition, his music has LaFarge sits, he watches, been licensed by The Although he’s not an he writes. Everything that’s Walking Dead, Viceland’s artist himself, Tracy loves worth happening happens Dark Conclusions, to attend concerts and in his songs. Microsoft, Purina, Delta festivals in his free time Airlines, UBS Financial, and – especially if the shows many others. involve jam bands. Speakers DIY Musician Conference 2017 56

Dina Marto Suzanne Paulinski Whitney Pilzer Owner/Founder, CEO, Music Coordinator, Twelve Music Group The Rock/Star Advocate Full Pursuit Media

Dina Marto is the owner Suzanne started out in Whitney Pilzer is a Music and founder of the Twelve the music industry as an Coordinator who has brand. She built and intern for Atlantic Records been working with Season opened Twelve Music and college rep for WEA. Kent and Gabe Hilfer of & Studios to provide a She managed the national Full Pursuit Media in Los creative environment for street team and mid-west Angeles for over two years. talent and clients. retail for Astralwerks (EMI) and holds a Masters in Her TV credits include 13 Twelve Studios is one of Psychology. Reasons Why (Netflix), the South’s most sought- Superstore (NBC), Luke after creative environments Now, with The Rock/Star Cage (Netflix), Girlboss to produce Billboard Advocate, she is a mindset (Netflix), Vice Principals shattering hits. coach for musicians and (HBO), The Flash (CW), music-preneurs, helping Supergirl (CW), Legends of them gain clarity on their Tomorrow (CW), Red Oaks goals while maintaining a (Amazon), and Mistresses healthy work/life balance. (ABC).

She recently published Previously she worked with her first book, The Rock/ Anastasia Brown of Format Star Life Planner, available Entertainment in Nashville, now on Amazon and other TN. major online retailers (www. therockstaradvocate.com/ planner). 57 Speakers DIY Musician Conference 2017

Greg Poe Katharine Richardson Chris Robley Musician, illmaculate Partner, Richlyn Marketing DIY Musician Blog Editor, CD Baby Greg Poe is an Katharine (Kate) Richardson independent hiphop is co-owner of Richlyn Chris Robley is an award- artist from Portland, Or., Marketing. winning poet, songwriter, currently residing in Los and producer. Angeles, CA. In her 20 year career she has represented a wide He is also the editor of CD He’s amassed 16+million range of clients including Baby’s DIY Musician Blog views on YouTube John Oates, The Doobie and a frequent guest on and been featured in Brothers, Alison Krauss, Yo- the DIY Musician Podcast. publications such as VICE, Yo Ma, Rounder Records, BuzzFeed, XXL, The Source Sugar Hill Records, Martin His orchestral indie-pop Magazine and more. Guitar, Gibson Guitar, music has been praised by and the Folk Music Hall of The LA Times, KCRW, No Fame. Depression, The Boston Globe, Performer, and more.

Robley’s poetry has been published in literary journals such as POETRY Magazine and Prairie Schooner. Speakers DIY Musician Conference 2017 58

Shannon Sanders J Scavo Craig Shelburne Producer, Songwriter, Founder, Daemon VP, Richlyn Marketing President of Nashville Chapter of the Recording J Scavo is the founder of Craig Shelburne serves as Academy Daemon, a future-forward, Vice President at Richlyn boutique marketing Marketing, with clients Shannon Sanders is a agency that specializes in ranging from musicians GRAMMY, Emmy, and maximizing opportunity and musical instruments, to Dove award-winning and avoiding pitfalls of the authors and museums. producer, songwriter, and current music marketplace. musician. Prior to joining Richlyn Daemon helps artists Marketing, Shelburne He’s currently President of craft, launch, and sustain served as General Manager Nashville Chapter of the their music, and supports at MusicRow Magazine and Recording Academy. managers in any area that senior editor at CMT.com takes their time away from He is known as a great what they do best. creator and has an authentic way of seeking Prior to Daemon, Scavo out and connecting with spent 25+ years managing the greatest parts of artists and working for an individual and then Disney Music Group, presenting them to the MySpace, and Warner Bros. world in a way that is real, Records. inspiring, and meaningful. 59 Speakers DIY Musician Conference 2017

Marcus Speller Elise Stawarz Mark Steiner President/CEO, VP of Marketing, Co-Founder/CEO, The Iconic Group Crowd Surf GigSalad

Marcus is originally from Elise Stawarz is the Vice Mark Steiner is the Chicago, IL. He came President of Marketing Co-founder and CEO to Nashville to attend at Crowd Surf, a talent of GigSalad, the most Tennessee State University strategy and branding diverse event booking as a business major. agency that works with marketplace, making live 80 clients in its Nashville, event entertainment more Marcus got into music in New York, and Los Angeles accessible than ever. 2011 managing Mike Floss. offices. As chief visionary, he leads He created an Prior to Crowd Surf, Elise the company’s business entertainment/ spent a year overseeing and marketing strategy, management company consumer research at Sony focusing on building a called The Iconic Group Music Entertainment’s strong customer-centric which also DJ Truestarr and Provident Label Group. team and connecting with Organized Visuals. strategic partners. She got her start at The Walt Disney Company The goals Mark developed where she was a franchise for GigSalad are simple: marketing manager connect event hosts at Disney Channels and talent to create Worldwide. extraordinary events. Speakers DIY Musician Conference 2017 60

Tyrone “Tyke T” Stroble Tony van Veen Dmitri Vietze President, ENT, CEO, AVL Digital CEO and Founder, Artist & Songwriter, (Disc Makers/CD Baby) rock paper scissors, inc. DrivenByMusic, Ent. Tony van Veen is CEO and Dmitri Vietze is the founder Tyke T is a Memphis-based president of AVL Digital of rock paper scissors, rapper and head of the Group, the parent company a music PR firm that has Driven by Music brand. of CD Baby and Disc helped break artists like Makers. Antibalas, Tinariwen, and He combined honest Balkan Beat Box, and has lyrics, bold production, He has been at the worked with Cesaria Evora, and insight garnered from forefront of empowering Fela, and Bomba Estereo. his graduate education to artists to release, distribute, climb the charts without and promote their own rock paper scissors the help of a major label. music. continuously secures stories on All Things Considered, The indie artist studied Tony oversaw the growth Weekend Edition, Fresh Air, the charts and organized of Disc Makers from a small and The New York Times, his fan base, storming the vinyl pressing plant with and hundreds of other Top 50 of four Billboard less than 40 employees outlets. charts with his sophomore to the undisputed leader EP, The Prelude. Born in CD manufacturing and RPS also handles publicity Tyrone Stroble in Smyrna, digital distribution for for best in class music tech Tennessee, Tyke’s main independent artists. companies including CD influences were ‘90s R&B Baby, GigSalad, LyricFind, and New Jack Swing by BuzzAngle, and many the likes of Jodeci, Bobby more. Brown & rap from Master P, Kanye West, and Drake. 61 Speakers DIY Musician Conference 2017

Mike Walbert Alex Winston Becky Yee Executive Director, Singer-Songwriter Photographer - Owner, A3C Festival & Conference Becky Yee Photography Alex Winston is an and Around Digital Media Mike Walbert is the American indie pop rock Executive Director of the singer-songwriter and Becky Yee is photographer A3C Festival & Conference. multi-instrumentalist. and videographer and is the owner of Around Mike oversees various She was classically trained Digital Media. aspects of the business as an opera singer, and including Business is a self-taught guitarist Her passion for music and Development, Sponsorship, songwriter, and pianist. imagery has led to her Branding, and Marketing. photos appearing in Rolling From her rise as an “it Stone, Billboard, NME, Mike officially joined girl”, and signing with Sonic Scoop, Esquire, A3C in 2009 as the Artist Island Records and 300 Nylon, as well as many Director. Since 2010 Entertainment, to her other online and print Mike has managed the return as a DIY artist, Alex media. strategy and team that has always considered have grown A3C from a guiding her own career the Her portfolio has attracted regional showcase to an definition of success. clients from around the internationally recognized world including Anna Sui, institution in hip-hop Samsung, Tumi, Fendi culture. Casa, and Nike ID.

Her goal is to help artists be clear with their images so they can appeal to their target audience. Speakers DIY Musician Conference 2017 62

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Create custom campaigns with show.co. Learn more at: show.co/cdbaby 63 Sponsors DIY Musician Conference 2017

Sponsors

Foxhedge Music Berklee Online GigSalad

Foxhedge Music is a Berklee Online is the GigSalad is an online management company and award-winning online platform for artists to recording studio located in school of Berklee College promote their talent, Leipers Fork, Tennessee. of Music. connect with event hosts and planners, and get Our mission is to Learn directly from booked for private and encourage songwriters Berklee faculty inside our public gigs ranging from and to invest back into the highly interactive online weddings and parties music community. classrooms and connect to corporate events and with musicians around the festivals. Music City SongStar world. Awards is a songwriting As the largest contest open to all ages With our online Bachelor of entertainment booking and genres. We want to Professional Studies degree platform in the U.S. and give songwriters a chance program, multi-course Canada, we help talented to have their music heard, certificate programs, and people do what they love. share their craft, and offer individual courses covering inspiration along their all areas of music, gain musical journey. the skills to succeed in the modern music industry. Sponsors DIY Musician Conference 2017 64 65 Notes DIY Musician Conference 2017

Notes Notes DIY Musician Conference 2017 66 67 Notes DIY Musician Conference 2017 Notes DIY Musician Conference 2017 68 68 Notes DIY Musician Conference 2017 Venue Map DIY Musician Conference 2017 70

Venue Map Terrace (no smoking) CD HQ Baby C A/B Legends Legends 5 Row Music

Main Stage 4 Row Music Exhibit Hall 2nd Floor 3 Ballroom Row Music Jam Room

Legends Hallway 1 Row Music

Elevators and escalators from lobby

Registration