Get Social We encourage you to share your pictures, videos, and thoughts on social media throughout the weekend so everyone can experience the conference through your eyes! Make sure to use #DIYMusician and tag CD Baby in your posts. @cdbaby @cdbaby @cdbabymusic Wifi network:CD Baby Password: DIYMusician Sponsored by 1 Agenda DIY Musician Conference 2017 Agenda, Day 1 Friday, August 25th 9:30 - 5:00 Registration Open Entrance Hall 9:30 - 10:15 Artist Meetup Legends Hallway 10:30 - 10:50 Welcome to the DIY Musician Conference with Ballroom Tracy Maddux 11:00 - 12:00 Find and Build an Audience Online and then Ballroom Make Money From It Good Publicity: Why You Need It and How You Legends A/B Get It SoundExchange: What It Is, Why It Pays, and Legends C How Independents Can Get Their Share Publishing 101 Music Row 5 YouTube Monetization and Content ID CD Baby HQ 12:15 - 1:15 How To Make It in the New Music Business Ballroom Artist Managers: When You Need One and How Legends A/B to be Your Own Until Then House Concert Legalities: Insights From a Legends C Singing Lawyer Kickstarter: How To Plan, Execute, and Fulfill Music Row 5 Your Kickstarter Music Project to Maximum Success Belmont University: When to Use a Private Music Row 1 Studio vs. Commercial Studio Agenda DIY Musician Conference 2017 2 12:15 - 1:15 Building Your Presence on Spotify CD Baby HQ 1:15 - 2:15 Lunch Break 2:15 - 3:15 Keynote: Love, Trouble, and Indie Success with Ballroom Mary Gauthier and Kevin Breuner CD Baby Office Hours CD Baby HQ 3:30 - 4:30 How I Did It: Owning Your YouTube Audience Ballroom A Songwriter’s Path: Understanding Publishing Legends A/B and Working in the Creator Community Making Your Band Photos Work For You Legends C Merch Cat: Making Music Merchandise Work for Music Row 5 You: Merch Basics The Promo Tools You May Not Know You Have! CD Baby HQ Mentoring Session 1 Legends Hallway 4:45 - 5:45 Creating a Great Show Without a Band Ballroom From Clubs to Parties: How to Start Getting Legends A/B Paid Gigs The DIY Musician as an Entrepreneur Legends C YouTube: Creator Support Music Row 5 CD Baby Office Hours CD Baby HQ Mentoring Session 2 Legends Hallway 6:30 - 11:00 Open Mic at BB King’s Blues Club 152 2nd Ave N, Nashville, TN 37201 3 Agenda DIY Musician Conference 2017 Agenda, Day 2 Saturday, August 26th 9:00 - 5:00 Registration Open Entrance Hall 9:30 - 10:30 Keynote: Making YouTube Music Work for You Ballroom CD Baby Office Hours CD Baby HQ 10:45 - 11:45 Influence and Attention - The Keys to Building Ballroom an Audience on Instagram How I Did It: Indie Is Better and Crowdfunding Legends A/B $125K Berklee Online: Music Marketing in a Direct-to- Legends C Fan World GigSalad: Be Unforgettable - How to Attract Music Row 5 More Clients Online YouTube Monetization and Content ID CD Baby HQ 12:00 - 1:00 Earning $74,000 Using Facebook Live Ballroom The Secret To Authentic Branding (and How It Legends A/B Can Boost Your Career) Berklee Online: What Is Copyright, and What Do Legends C I Have a Right to Copy? Kickstarter: How To Plan, Execute, and Fulfill Music Row 5 Your Kickstarter Music Project to Maximum Success Building Your Presence on Spotify CD Baby HQ Agenda DIY Musician Conference 2017 4 1:00 - 2:00 Lunch Break Artist Meetup Legends Hallway 2:00 - 3:00 The Anatomy of a Major Music Marketing Ballroom Campaign Get Booked at Local Venues Legends A/B Berklee Online: 10 Secret Techniques for Writing Legends C Hit Songs Merch Cat: Making Music Merchandise Work for Music Row 5 You: Merch Strategy Putting Your Music to Work CD Baby HQ Mentoring Session 3 Legends Hallway 3:15 - 4:15 The Song Pitch Session Ballroom Book Tours and Sell Tickets with Streaming Data Legends A/B Preparing Your Music for a Successful Release Legends C Your Blueprint for Production and Mixing Music Row 5 CD Baby Office Hours CD Baby HQ Mentoring Session 4 Legends Hallway 4:30 - 6:30 Keynote: Live Band Makeover with Tom Jackson Ballroom CD Baby Office Hours CD Baby HQ 7:30 - 12:30 Showcase at The Cannery Ballroom featuring 1 Cannery JEFF the Brotherhood, Hillbilly Casino, The Row, Nashville, Blow, Alex Winston, and AHI TN 37203 5 Agenda DIY Musician Conference 2017 Agenda, Day 3 Sunday, August 27th 9:00 - 11:45 Registration Open Entrance Hall 9:30 - 10:30 Get Your Music on Spotify Playlists Ballroom Building an Artist’s Team to Handle Business Legends A/B Authentic Artist Marketing in Hip-Hop Legends C GigSalad: Communicate Successfully and Build Music Row 5 Better Client Relationships The Promo Tools You May Not Know You Have! CD Baby HQ Mentoring Session 5 Legends Hallway 10:45 - 11:45 Three Methods of Successful Tour Booking and Ballroom Tour Management How I Did It: Getting on the Charts and Using Legends A/B SoundCloud to Earn $25,000 Copyright Registration Workshop Legends C Live DIY Musician Podcast: Why You NEVER Music Row 5 Have to Tour…Ever. Putting Your Music to Work CD Baby HQ Mentoring Session 6 Legends Hallway Agenda DIY Musician Conference 2017 6 12:00 - 1:00 Keynote: “Your Song Changed My Life” with Ballroom Bob Boilen and Pokey LaFarge CD Baby Office Hours CD Baby HQ 1:00 - 1:30 Closing Ballroom 3:00 - 5:00 Recording Workshop at Ocean Way Studio 1200 17th (Pre-Registration required) Ave S, Nashville, TN 37212 7:00 - 11:00 After-Party at Tin Roof Broadway sponsored by 316 Broadway, Viral Music Media Nashville, TN 37201 SELL + STREAM YOUR MUSIC EVERYWHERE The most ways to sell, stream, share, license, and promote your music. Your musical journey begins at cdbaby.com 7 Welcome DIY Musician Conference 2017 I am pleased to welcome you to the third annual CD Baby DIY Musician Conference in Nashville! Welcome You’re now plugged into a huge network of independent artists from all over the world and we look forward to making our time here together in Nashville as valuable as possible. Over the next few days you will find many opportunities to take control of your music, connect with fans, and build a successful career in the independent music industry. Don’t be afraid to introduce yourself to anyone here at the conference, especially our 30+ CD Baby staff members who are here to help you. Feel free to ask any question large or small related to your career, your CD Baby Membership, or how to best engage with the many sessions, speakers, and workshops most relevant to your needs. The most valuable aspect of this conference is that there are more than 1,300 other artists here from all over the world. I encourage you to enhance your professional network by introducing yourself to as many people as possible! Please feel free to share personal experiences with your fellow DIY musicians and get to know each other. I hope that you will find a way to deepen your fellow artists’ knowledge as well as your own. Thanks for being a part of the 3rd annual DIY Musician Conference, and don’t forget to document the weekend on Facebook, Twitter, and Instagram using the hashtag #DIYMusician! Tracy Maddux CEO, CD Baby Contents DIY Musician Conference 2017 8 Table of Contents Agenda, Day 1 Detailed Schedule 01 Friday, Aug. 25th 21 Saturday, Aug. 26th Agenda, Day 2 Detailed Schedule 03 Saturday, Aug. 26th 31 Sunday, Aug. 27th Agenda, Day 3 Mentoring 05 Sunday, Aug. 27th 37 Topics and Details Welcome Speakers 07 From the CEO 41 08 Table of Contents 63 Sponsors Navigation Notes Making the Most 09 of the Conference 65 Detailed Schedule Venue Map 11 Friday, Aug. 25th 70 9 Navigation DIY Musician Conference 2017 Navigation Our goal is to provide you with practical advice and inspiration in many formats so you leave more motivated than ever before about your career. During the conference you will find: Keynotes & This year features more than 50 keynotes, breakout sessions, Breakout Sessions and workshops on a wide range of topics. Most breakout sessions will take place in the Ballroom, Legends AB, and Legends C. For a more focused look at specialized topics by our sponsors visit Music Row 5. You’ll find sessions by YouTube, Kickstarter, Merch Cat, and GigSalad. You’ll want to take a look at the Agenda to see what piques your interest, and then learn more about these sessions on the Detailed Schedule. CD Baby The CD Baby team is here to help! Swing by Music Row 6 to Headquarters ask questions about distribution, publishing, your CD Baby account, or whatever else may be on your mind. The team will be there to help and guide your questions as well as share expertise and knowledge about the topics mentioned on the Agenda (pg 1 - 6). Exhibit Hall During the conference, sponsors will be ready to chat in the Exhibit Hall. Make sure you stop by each booth to network and learn more! Our Exhibit Hall takes place in the long hallway between the Ballroom and the Breakout rooms. Mentor Sessions One-on-one mentor sessions will be happening in the Legends Hallway. Sign up for 15-minute mentoring slots with one of our 24 industry professionals and DIY advocates. These slots are very limited, so come by the the registration table first thing each morning to secure a slot.