Jack Wert- October- November 2017 1 of 40

November 27, 2017 Tourism Staff Reports 11 A-H DIRECTOR ACTIVITIES- Jack Wert- October- November 2017 1 of 40

PERIOD AT A GLANCE 2017 2016

Number of Advocacy Contacts 5 6

Number of Trade Show/Conferences 1 1

Number of Tourism Industry Events 5 5

Number of PR Interviews/Communications 3 4 Promotional Activities 4 3 Advocacy

• Meetings with concert promoters for Dec. 9 event • Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on co-op opportunities with Visit Florida and other providers • Collier Lodging & Tourism Alliance Board Meeting on tourism issues • Meetings on sports complex design and naming rights process • Meetings with County Procurement on contract RFP solicitations

Trade Shows/Tourism Industry Conferences

• Attended World Travel Market in London. Met with 33 tour operators and hosted dinner for all UK based tour operators.

Tourism Industry

• Post Hurricane Irma marketing plans implementations • Follow up meetings with Fort Myers Airport Marketing team on Eurowings flights • Conference Calls with Visit Florida for marketing co-op opportunities • Marketing Plan presentation to BCC on Dec. 9 concert plans • Hosted the 15th annual Tourism Star Awards at JW Marriott

Public Relations/Communications

• Presentation to Naples Leadership Masters Program • Press interviews on Hurricane issues with Ft. Myers News Press, NBC-2 and WINK TV, Naples News and Bob Harden Radio • Collier New Hire Orientations on Tourism

Promotional Activities/Special Events

• Attended opening of Stone Crab Festival • Attended several events for Pro Watercross event at Sugden Park • Attended LPGA event at Tiburon. • Attended Farm City BBQ

November 27, 2017 Tourism Staff Reports 11 A-H GROUP MEETING SALES REPORT 2 of 40

Debi DeBenedetto – Group Sales & Marketing Manager

October 9, 2017 – November 9, 2017

PERIOD AT A GLANCE 2016 2017

Number of Meeting Planner 286 shows and follow up 117 planner contacts at shows, Contacts with calls, sites all – I Rfps and sites and calls/emails attended IMEX the largest show in the industry 40 32 Rfp’s sent Number of Rfp’s leads sent Number of Groups booked 5 5 groups booked

Total Room Nights/Econ. Impact 1772 room nights 877 room nights booked for Period booked $853,241.97 estimated $419,815.99 estimated economic Economic Impact impact Number of RFP Enhancement 5 2 New requests (RFPE) Requests

Number of RFPE’s to Contract 1 0 reported booked

Site Visits 1 4 planned will occur November

Number of Shows Attended 2 3 shows attended see report below detail Sales Activities this Period

• Lost this group - Granted a sponsorship for FSAE CEO retreat for Hilton Marco Island hosting • Destination Florida Show in Miami rescheduled for Dec. 3-6, 2017 CVB will attend • Attend Connect Medical – Cincinnati Nov. 24-26 – This was a new show first time event follow up complete poorly scheduled. They had a good planner base and I met with 21 planners. Many of my appointments were cancelled due to planner cancellations. The appointments I had were good and promising leads. I connected with a booked group and assisted a site. Follow up complete, no Rfp’s yet. • Attended Connect FSAE Association Market, Palm Coast Florida Nov. 1-3 - poorly scheduled and possibly poorly timed. Late day appointments, planners were not talkative or forthright. I expected more from it, same old planner data base and not good appointments. Will follow up. It was a chance to reconnect with planners I do know and I did get some promises. One Rfp came in so far. • Attended Luxury Meetings Summit Pittsburgh with a credit from past show. This show did not go as expected from the Vendor but the gracious Omni William Penn sales staff assisted in a rescue and hosted a lunch and I met with 10 excellent quality planners most of whom already do business in this area so I was able to build on those relationships and destination progress. I will follow up and share leads. • Put out an Rfp to Host Questex show for Travel Agents – it was declined by all and booked in West Palm Beach. • Midwest representation contract signed and waiting BCC approval. Will meet with that team in market November 28 to go over our plan. • “Wellness Tourism Visionary Task Force” To meeting set for Nov. 16. • Still rescheduling all Irma related site cancellations. November 27, 2017 Tourism Staff Reports 11 A-H • The CVB Group sales team is proud to announce we are a 4- time winner of Convention South Reader’s3 of 40 Choice Award for 2017 (see attached logo) We will be featured in the upcoming issue. • The CVB Group sales team is also proud to be a Smart Meetings 2017 Platinum award winner for the fourth time as well. Features will be in the December issue. • Agreed to participate with JW Marriott Beach Resort in 2018 to host a Fam for the Groups 360 Meeting planner consortia. • Completed a webinar on Meetings Security 10/19 • Completed a course assigned by deputy director “Dealing with Difficult People” while at a Connect show. Will get CIC credit. • Working on Thank you cards and calendars to send to my top 20 meeting Planner list this year. We are using Clyde Butcher theme cards and calendars • We joined the Cvent Rfp distribution membership Diamond level and I have been working on enhancing that website for more exposure to the destination and CVB for increased Rfp’s. Contract began Nov. 1 and already Rfp distribution is increased. I am still in process of loading photos and information as it is quite extensive. • Completed an interview with Gary of Smart Meetings for an article they will feature us for in December. • Appointments and plans working for Florida Encounter to be held Dec. 11-14 which will be my last show this annual.

Sales Plan Goal Tracking

* I am on track with all tactics for 2018 plan.

* Updates to Trade show schedule to remove duplicate shows and shows we missed due to Midwest Rep contract delays. Will replace with other quality shows.

* Proofing meeting ads and newsletters

* Will be training new sales admin job bank hire Adrienne Manley to start Nov. 13. She replaces Maria Power who took the PR assistant position.

FAMS

HelmsBriscoe wellness Fam Rescheduled for May/June 2018 and confirmed - pending

Midwest Reps Fam and meetings scheduled for Winter 2018 – pending

November 27, 2017 Tourism Staff Reports 11 A-H 4 of 40

TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT

Claudia Cianfero – Travel Industry Sales Manager

October 10 – November 6, 2017

PERIOD AT A GLANCE 2016 2017

Number of Travel Agent Contacts 75 368

Number of Tour Operator Contacts 5 37

Number of FAM’s/Site Visits 2 0

Number Trade Shows Attended 1 4 Sales Mission 0 1

EVENTS RECAP

October 12-14, 2017 – Travel Industry Exchange

Location: New Orleans, LA

Trends/Comments: The show was revamped this year with great results. All the travel agents were hosted which made for quality appointments. There weren’t as many agents in attendance as last year .but my appointments were excellent. Most appointments are familiar with the area and send their clients to the Paradise Coast. Some wanted attraction options to suggest to their clients. The Everglades and 10,000 islands continue to be a great draw in addition to our pristine beaches, dining and shopping.

October 23 – October 26, 2017 – Sales Calls Trainings/presentations and events Location: Santiago, Chile

Calls to: Tour Mundial – 2 separate presentations to their reservations and sales teams - 12 total Tour Mundial is the tour operator for Copa Vacations. Unimundo – Meeting to discuss itinerary possibilities with 3 of the team members responsible For the USA product. Golf was of great interest and we will keep in touch to create a couple of packages. ADS Mundo – 2 waves or presentations to reservations and sales teams – 32 total

Ladevi Workshop – Ladevi put on a great workshop again this year. Well attended with quality agents and press. I made some great contacts with agents that already send their people to our area. One woman brings group to Naples 6 times per year. Last group was October 27 – 31, 2017. She works directly with the Residence Inn for the rooms. Its’s great to hear that we are now a destination for the Chilean market.

Copa Vacations Day – Copa has a flight that goes into Tampa which has opened up the west coast of Florida. This was my first time attending this evening event. Agents either did not know where we were or were very familiar and have been to the area. We need to continue to work this market to gain market share from St. Pete/Clearwater as they have a great presence in Santiago with an in-market representative.

October 31, 2017 – La Feria Internacional de Turismo – FIT November 27, 2017 Tourism Staff Reports 11 A-H Location: Buenos Aires, Argentina 5 of 40

Trends/Comments: The Argentinean market is exploding in the Paradise Coast. There is much interest as people that have been to Miami and Orlando many times explore different destinations – especially SW Florida. We had St. Pete/Clearwater/Tampa Bally/Beaches of Fort Myers and Sanibel and Naples Marco Island represented. I was intervied by Réport, M&E Mensajero Producciones, LADEVI and Viajando con Voz and did a live radio broadcast. I also partnered with Palm Beach and hosted a lunch presentation with the top tour operators and press in Argentina. Glowing comments on lunch and presentations as our customers learned more and more about our respective upscale destinations. Golf is also a big draw and as of a result Palm Beach and I will work on hosting a Golf FAM in 2018.

Leisure Sales Plan Update

I am on target with the 2018 Leisure strategic plan. Attended all the tradeshows listed in the implementation schedule.

Registered and started the PDM course.

Working on a golf FAM which is part of my measurable objectives for 2018.

Currently working with Brazil team at the Festuris Tradeshow and meeting with regards to future actions in 2018.

FAMS

Dertouristik FAM arriving December 6-8, 2017. We have just added a post Florida Huddle German FAM for Jan 12-13, 2017.

November 27, 2017 Tourism Staff Reports 11 A-H SPORTS MARKETING – OCT-NOV 2017- Michael Obyc, Nikki King, Ed Caum 6 of 40

USTA National Women’s Mother Daughter Golf Event Impact Report

Direct Impact $132,256 Economic Impact $186,171 Room Nights 267 TDC Funding $2200 Acquisition Cost $8.24 Total Local Tax ROI $1,250 TDT $1,734

Fall Junior Soccer Classic Event Impact Report

Direct Impact $206,848 Economic Impact $297,658 Room Nights 33 TDC Funding $4700 Acquisition Cost $142.42 Total Local Tax ROI ($1,743) TDT $213

*Columbus Day Soccer Classic Rescheduled *US Women’s Mid-Amateur Golf Championship Cancelled *USSSA Naples Fall Classic Cancelled *ITF Super Senior Golf Tournament Cancelled *ITF Senior Golf Tournament Cancelled *Alligator Alley Lacrosse Cancelled

2017 October – Total Event Impact Number of Events 2 Direct Impact $339,104 Economic Impact $483,829 Room Nights 300 TDC Funding $6,900

Average Acquisition Cost $75.34 Total Local Tax ROI ($493.00) TDT $1,947

November 27, 2017 Tourism Staff Reports 11 A-H Development Activities this Period - Michael Obyc 7 of 40

• Attended Meeting for the CVB Media Guide • Walked through County Parks to assess damage from Hurricane Irma for future events • Attended a walk-through at Sugden Park to assess needs for Pro Watercross • Attended the Tourism staff meeting • Hosted conference calls with Football University for event items • Met with Sanchez-Casal Academy • Attended Pro Watercross event • Attended Teams Conference

Development Activities this Period - Nicole King

• Four on-site meeting with Parks & Recreation Team Preparing for the Pro Watercross World Championships post IRMA • On-site visitation at Pro Watercross/Motosurf and Hyrdoflight • Attend Pro Watercross throughout event to push out social media posts • Continued FBU operational support • Worked closely with CCPS on venue support for FBU • Attended FBU Weekly Conference Calls • Attended Monthly Parks & Recreation Meeting • Attended Parks & Recreation Meeting regarding IRMA recovery • Met with Sanchez Casal to discuss 2018 opportunities • Met with Survivor Games • Conference call with Red Bull Paddleboard • Attended the 4S Summit in Detroit for CSEE Training • Attended NASC Social Media Training • Attended the FBU Sports Council Event Committee Meeting • Scheduled Operational Conference calls with CVB, Upcoming Promoters and Parks & Rec Team

Development Activities this Period - Ed Caum

• Multiple Meetings/Conf. Calls with FBU • Sports Complex Meetings, Naming Rights (X4), Hunden Contract (X2, Complex Questions Developed • Multiple Meeting with Parks and Rec – Sugden/NCRP Recovery • Meeting with Travel Weekly • Wellness Meeting – Blue Zone • Brand USA Planning Meeting Awesome Florida Road Trips • Briefed County Manager on Naming Rights Process/Possibilities • Hurricane Irma After Action Report Interview • Phone Interviews Meeting/Sales Assistant • Destination Video Simone Jardem – ENRP • Pro Watercross Walk thorough Sugden Regional Park • CAT – Beach Route Marketing Meeting • Artificial Turf Design Meeting x 2 • In Person Interviews Meeting/Sales Assistant • WED EOC Webinar – Wrap up • Sports Council Executive Task Force Meeting • East Naples Community Park – Pickleball Design Meeting November 27, 2017 Tourism Staff Reports 11 A-H • Paradise Coast TV Meeting/Sports/Hospitality 8 of 40 • Naples is Rockin’ Planning Meeting X 3 • Stone Crab Festival Meetings X 3 • Naples/Marco Island Golf Guide Meeting • Attended HydroFlight. Pro Water Cross, Moto Surf Competitions • Parks and Recreation Master Plan Meeting • Sports Council General Membership Meeting • Attended the QBE Press Conference • Attended TMS Family Travel Conference

November 27, 2017 Tourism Staff Reports 11 A-H 9 of 40 PARADISE COAST FILM OFFICE NOVEMBER 2017

PERIOD AT This Year Last Year Spending Estimate New or Repeat A GLANCE

Productions 3 6 $418K New

Working 4 12

Leads Meetings 1 2

Attended Events/ 0 1 Tradeshows Media 1 1

Assisted Location 1 1

Scouts

Production/Lead Highlights

• Red Bull Energy Drink – Hundred Films Production filmed extensively for a social media campaign on Cape Romano and in Rookery Bay Reserve. The crew filmed on both water and land for their “Wings For Every Taste” production.

• SON Studios – the company began principal photography for their pilot,

“The Neapolitan” filming exclusively in Collier County. The production hired 49 talent and crew, leased 46 houses and 30 RV’s along with filling 216 room nights.

• Documentary – WNPT/Nashville public broadcasting, filmed several days in our area covering a post-Hurricane Irma story on recovery efforts and clean up

Future Project Highlights

• White House/Black Market – the upscale clothing retailer did an extensive scout of the area for its upcoming catalogue and on-line campaign. The company has over 450 stores whose hallmark is featuring black, white and iterations of the two shades for the female customer 35 and older.

• Brand USA – will be returning to our area to include Naples/Marco Island/Everglades in a promotion entitled, “ Florida’s Awesome Road Trips.” The shoot will take place in early 2018. November 27, 2017 Tourism Staff Reports 11 A-H PUBLIC RELATIONS & COMMUNICATIONS REPORT 10 of 40 October 2017- JoNell Modys

PERIOD AT A GLANCE

Number of Media Submissions from CVB PR - 502 • 42 – Direct submissions • 460 – Local News Release distributions

Number of Journalists Hosted in Destination – 3 • Scott Eddy, @MrScottEddy • Dalia Colon, VISIT FLORIDA • Maurice Rivenbank, VISIT FLORIDA

Planning for November • Gofeminin.de • Primemater (German tour operator video) • Yong Sisters • Beach dining Instament Number of News Releases Written and/or Issued October – News Releases by CVB - 5 • Paradise Coast is Clear for Meetings • Naples Among Happiest Cities in US – National Geographic • Pro Watercross events Media Alert • What’s New & Destination News – for World Travel Market Flash Drives • Update Destination Fact Sheet Publicity Highlights October (not included in agency reporting) Facebook Live Broadcasts • Oct. 3 – Facebook Live at Naples Botanical Garden • Oct. 4 – Facebook Live from the Dolphin Explorer…dolphins • Oct. 4 – Facebook Live from the Dolphin Explorer – all about whelk shells • Oct. 4 – Facebook Live from JW Marriott Marco Island with GM, senior boat captain, Dianna from chamber • Oct. 9 – Facebook Live from Tin City re- opening with Gov. Scott • Oct 9 – Facebook Live from Pinchers at Tin City • Oct. 12 – Facebook Live 5th Avenue South – Preview ‘Survivor Irma’ themed Evening on 5th Event that night • Oct. 14 – Facebook Live from Naples Zoo Re- Opening • Oct. 26 – Participate in Visit Florida Facebook Live from Naples Beach • Oct. 26 – Facebook Live Film Fest • Oct. 27 – Facebook Live Stone Crab Fest • Oct. 29 – Facebook Live Pro Watercross November 27, 2017 Tourism Staff Reports 11 A-H • Facebook Live – QBE Greg Norman 11 of 40 Publicity • Vandifair.com – Naples Florida Travel Guide. Great coverage resulting from Aug. press trip • Coverage of National Geographic ranking – Happiest Cities in US • FVW (Germany) Naples Arts • FVW (Germany) Post Irma update • Tampa Bay Times – Naples a dining destination worth visiting Top Staff Projects – J. Modys • Daily destination research, updates to Hurricane Irma Recovery Info web page • 145 Updates, additions to website events, articles, deals by Maria & JoNell • Planning, pre-production and scheduling for series of Facebook Live broadcasts beginning October 3 • Visitor guide meetings • Wellness effort planning meeting • Edits, updates, rewrites for all editorial pages of 2018 visitor guide • Updates to VG descriptions in web data engine for multiple attraction accounts • Sort raw video, log time codes, choose soundbites for video testimonials for Tourism Awards • Edits, corrections for Gulf Coast Brew Map • Web analytics meeting • Rewrite VG & Website Listing Info letter to partners • Assist ad agency with local contacts for drone aerial video • Coordination for TMS Family Travel Conference • FL Outdoor Writers Assoc. board meeting • Presentation (as FL SEE board member) to CROW on Sanibel on accreditation by FL SEE • Plan FY 2018 travel • Beach Bus marketing coordination meetings with CAT • Concierge event • Naples is Rockin’ concert meeting • Greg Norman/QBE Press Conference • IMM NYC Media Marketplace registration

November 27, 2017 Tourism Staff Reports 11 A-H DIAMONDE- EUROPE 12 of 40

October Activity

TOUR OPERATOR ACCOUNTS

 Key Accounts Tour Operator Achievement Cost

CANUSA We have secured and confirmed our joint marketing USD 5,000 campaign for 2017/18. The campaign consists of 3 parts: Content package to promote new NAP routes via newsletter and banner. The second will be a promotion package to promote the new content via popular online magazines and the third part is the distribution via the CANUSA social media channels. Campaign duration Feb- April 2018.

We have achieved that CANUSA has posted a NAP Instagram post about the Everglades on October 9, 2017 FOC.

 Swiss Accounts Tour Operator Achievement Cost

Kuoni Secured and confirmed participation at Kuoni B2B CHF 4,000 event, a retail product news and networking TA workshop, taking place in Switzerland.

We will use the synergies and share a gold package workshop with AMresorts another client of the DiaMonde portfolio this reduced the cost immensely. The workshop will include a separate workshop room with presentation time of 15 min to small travel agent groups and will give us an excellent opportunity to present NAP to the participants on January 11th, 2017.

TUI CH We achieved NAP brochure distribution at the FOC opening event of the 71th TUI travel agency in the biggest shopping mall in Switzerland. The duration of the event is 3 days, starting on November 9th, 2017 and other partners like the airline Edelweiss and Aventura Mall will be participating too. This opportunity is completely FOC.

 Benelux Accounts November 27, 2017 Tourism Staff Reports 11 A-H Tour Operator Achievement Cost13 of 40

Exclusive Destinations We have held a training in their office near of Gent in Belgium, which was very successful as the 2 participating agents haven’t been to NAP in a while and appreciated the updates.

In addition to that we have held a product meeting. The general booking situation to the US is quite stable. Patricia the product and contracting manager stated that their luxury clients are not into politics and don’t mind the strong exchange rate. The only thing they could see is a strong request for Canada in 2017. Naples is doing well, it is the best-selling destination on the west coast, send approx. 350 PAX to FL a year.

As the new strategy will focus on experiences in the destinations, we have suggested several attractions for the luxury client such as the yacht charter club and boat rental at Naples Bay hotel, but also adventurous experiences like Everglades Area Tours. We have discussed to send NAP dedicated newsletters to promote NAP as well as a potential luxury FAM with the launch of the new USA only brochure in 2018, further actions tbd.

Thomas Cook BE We have held a product meeting at the head office in Gent with the product manager Stefanie Verveet. The general booking situation is for all destinations a bit down at the moment. The most booked destinations in FL are Miami, Orlando and the west coast. NAP is included in 2 fly drives out of 5 in the brochure, which is 1 more than Fort Myers. They had 67 PAX for summer 2016 and 37 PAX in winter 16/17 to NAP. The most booked properties in NAP are the Inn on Fifth, Lemon Tree and the Naples Beach hotel. We could accomplish that Thomas Cook will place news “Paradise Coast is clear” on their internal platforms such as TA newsletter and TA website platform.

We have also conducted a training to 5 members of the sales team of whom only 1 has been to Florida personally. The training was very much appreciated, and they took many notes. November 27, 2017 Tourism Staff Reports 11 A-H USA Travel Consultants We have conducted a training in their office in Brussels 14 of 40 on October 19, 2017. We trained 5 agents. Only 2 of them have been to Florida personally therefore the training was very much appreciated, and many questions were asked.

General Tours We have held a dinner product meeting with Gerald Ponsard the USA product manager at General Tours in Liege near their head office. General Tours is a TO specialized in escorted tours and their main market is Europe. The second main market is North America. The FIT business is also going very well in the USA and Florida, to NAP they sent 180 PAX in 2016, he didn’t have numbers for 2017 yet. We discussed to include NAP excursions like Everglades Area Tours and the Dolphin Explorer to their offers and could also achieve to have Naples named in the Florida fly-drive section in the next published brochure in 2018.

 Secondary Accounts Tour Operator Achievement Cost

Explorer Fernreisen We have conducted a training in their head office in Dusseldorf on October 24, 2017. We trained 4 agents. Only 2 of them have been to Florida personally therefore the training was very much appreciated.

In addition to this training we have held a training at the Cologne sales office as well and trained 2 of the team, non-of them has been to NAP personally. They have asked many questions.

Boomerang We have comprehensively trained 1 agent in their Cologne sales office on October 23th, 2017. The agent was really interested. She was really interested in our insider’s tip list and had a lot of questions.

Meso Reisen We have accomplished that the social media team of Meso Reisen has included a one week of NAP posts series posted on their Instagram page and Facebook page 2-7 October 2017.

Golf Travel Network We have achieved that the CEO from GTN - Golf Travel Network GmbH Matthias Gersch located in Hamburg, wants to do site inspections and stay 2 nights in NAP in January 2018. November 27, 2017 Tourism Staff Reports 11 A-H The Golf Tour Operator is specialized in B2B group golf 15 of 40 travels with golf pros. The TOG has around 7-12 group trips to the USA a year and 80% is going to Florida, which would be approx. 100 PAX a year. They do not feature the south west coast yet and would love to get to know it better as they are only selling what they have personal experienced. They also work on their FIT strategy and so far, South Africa has been a best seller, but clients are looking for something new now and Florida would be the perfect match. We have requested rooms and await feedback.

TRAVEL AGENTS

 Sales calls: Total of 75 personal visits to travel agents in Luxembourg, Vienna, Graz, Bratislava, Basel, St. Gallen. EVENTS

 airtours Breakfast Presentation & Training o Dates: 19.10.2017 o Cities: Graz, Austria o Profile /Number of attendees: 18 travel agents. All attending agents were of highest seniority with many years in the travel trade and great affinity for luxury travel. All registered agents attended with no no-shows and interest, questions and general feedback was excellent. All agents stayed until the very end (8.30-11.00 am). o Feedback: Organized by airtours Austria (Claudia Janner), this event format is very popular with Austrian agent for training purposes. DiaMonde was the only partner and full 2 hours of training time was allowed during the breakfast presentation. Graz is the second largest city in Austria after Vienna. Agents were extremely thankful for insight and detailed information provided and a most entertaining presentation, giving them the necessary tools and insider knowledge which they can use at their point of sales.  Expedia TAAP breakfast workshop o Date: 24.10.2017 o City: Cologne, event held at Marriott Cologne o Profile /Number of attendees: 8 travel agents from Cologne and surroundings o Feedback: The event was promoted via travel industry media and press release beforehand. Expedia TAAP which is the Expedia program for travel agents had organized the breakfast seminar. In total we had 2 groups, due to sickness notifications and no shows we have gone from 27 to 8 participants at the date. The workshop was shared with Visit Orlando and Expedia themselves. The remaining participants where very appreciative and asked a lot of questions during and after the presentations. We have planned a second breakfast workshop, but will overthink this event due to the small attendance.  VUSA Halloween Event o Dates: 28.10.2016 November 27, 2017 Tourism Staff Reports 11 A-H o City: Frankfurt, event held at Hilton Airport Hotel 16 of 40 o Visit USA members: total of 25 members were holding workshops. Out of FL, the following partners shared a workshop with NAP: Florida Keys & Key West. Three more workshops were held by FL partners: Visit Orlando, St Pete, SeaWorld, Fort Myers and Visit Tampa Bay, new Smyrna Beach, Bradenton Area, Experience Kissimmee and Amelia Island o Profile /Number of attendees: 113 travel agents from all areas of Germany o Feedback: The event was as in previous years an extremely professionally organized event. The agents had to follow a total of 12 workshops from 10 am – 6 pm, they were attentive until the last minute. Our workshop was shared with The Florida Keys and Key West together we have created an interactive playful quiz presentation, where all our different USPs were included and in addition to that we have informed the participants about conditions on site after hurricane Irma and showed that Paradise Coast is clear. We have received very positive feedback for this informative presentation. About 70-80% of the agents are new to this event; the remainder are repeaters who come every year as they are strong supporters of USA as a destination. The Halloween evening event is taken very seriously, agents and presenters all came disguised, professional make-up stations offered great scary make up and the highlight of the evening was a show act sponsored by Las Vegas CVB. This whole event gave us great opportunities for networking.  Registrations / Preparations o Preparation for VUSA Halloween Event (Oct 2017) o Preparation NAP newsletter (Oct 2017) MARKETING

Type of Activity Details Cost

Eurowings As the media plan for the campaign with Eurowings to promote the new flights to RSW, has been confirmed in October. We have supported Eurowings with NAP destination info, such as texts and images for the planned landing page on the Eurowings website which is planned to be launched in November 2017.

NAP B2B & B2C Prepared and sent out the first newly newsletter designed dedicated NAP newsletter featuring “paradise coast is clear theme and events happening in the next month” to 3,293 consumers, media contacts and travel agents in DACH on October 30, 2017. The opening rate was 15,5 % on the first day. 501 opened the newsletter and in total it was opened 732 times in the first day. All in all, the results of this new newsletter are great so far. We will send an update of this report with the next report. Please find screenshot of newsletter attached. November 27, 2017 Tourism Staff Reports 11 A-H Facebook We have finally reached 10,000 fans on our 17 of 40 NAP Facebook page.

# posts: 12 #fans: 10,000

We had 3 very successful Facebook posts:

#1: 02.10.17 live images from Naples beaches, reached 11,632 clients, 484 reactions and 391 likes.

#2: 16.10.2017 image Naples pier, reached 7,350 clients, 433 reactions and 326 likes.

#3: 12.10.2017 video of Naples beach, reached 6,017 clients, 1,793 video clicks and 375 reactions and 250 likes.

Please find screenshot attached.

MEDIA / PR

 Inclusion in travel magazines o Fvw We have secured that Holger Jacobs has reported about the conditions after hurricane Irma in an article as well as he wrote an article about Naples art galleries in the September 29th, 2017 edition of the fvw.

 Press releases o We have sent out a press release focusing on the conditions after hurricane Irma to the media in DACH with assistance of PR agency Schirm Communications. The press release was sent on October 26, 2017.  Press requests from journalists o Antje Rössler We could achieve that this free-lancing journalist reached out to us via our newsletter. Mrs Rössler is requesting a PR FAM and will write on cultural and culinary topics. The FAM would be in 2018. We are proofing the details.

o Simone Sever We could achieve to support this free-lancing journalist with comprehensive information on NAP’s family themes for a new family visitor guide which is now updated from 2011. Await the final content.

PROJECTS

 New design newsletter We have comprehensively created and designed a new layout for the quarterly send out NAP newsletter. The new newsletter will be filled with professional written stories, highlights in the destination, attractions and events and will be send out to consumers, media and travel agents. Please find layout attached. November 27, 2017 Tourism Staff Reports 11 A-H  Proofreading VG Guide 18 of 40 We have translated parts of the updated German visitors guide and proofread all of it. It is now being printed for distribution. CONSUMER

 Brochure fulfillment: 15 in total

HIGHLIGHTS IN NOVEMBER

 TO Sales tour Netherlands, November 7-8, 2017  Tenzing Travel Workshop day, November 9, 2017  Tenzing Travel in-house training, November 9, 2017  TA Sales Calls greater Stuttgart, November 14-15, 2017  TA Sales Calls Frankfurt, November 15-16, 2017  TA Sales Calls greater Munich, November 21-23, 2017  Influencer Campaign, November 10-16, 2017  Gofeminin PR FAM, November 11-13, 2017  FAIRFLIGHT brochure distribution fair Dresden, November 25-26, 2017  Knecht Reisen Travel days, November 25-27, 2017  Brochure distribution VUSA AT, Photo & Aventure Fair, Nov 11-12, 2017

November 27, 2017 Tourism Staff Reports 11 A-H 19 of 40

Monthly Report

October 2017

Brazil

MARKET INFORMATION

• According to a survey released by the Tourism Ministry, 65% of Brazilian consumers are prioritizing travelling by plane again. This study was conducted in Belo Horizonte, Brasília, Porto Alegre, Recife, Rio de Janeiro, Salvador and São Paulo – cities that represent 70% of all travelers in Brazil. The result obtained is the best one since 2014, when a similar survey pointed out that 66.9% were aviation preferable travelers. (http://www.panrotas.com.br/noticia-turismo/aviacao/2017/10/intencao-de-voar-tem-a-maior-alta-desde- 2014-no-brasil_150507.html?pesquisa). • After two years of decreasing figures, the number of international flights started to rise once again. The study conducted by Embratur demonstrated a 9.7% increase on international routes with 51.040 flights in October of 2017 – 49.656 flights were registered in the same month of 2016. North and South American destinations were the major responsible factor for these increasing figures, with a 62% increase on operations trough the last 12 months. (http://www.mercadoeeventos.com.br/noticias/aviacao/oferta-de-voos-internacionais-cresce-97-no- brasil-91-novas-frequencias-ate-dezembro/) • A recent survey demonstrated expectations and perceptions of Brazilian public when travelling for business. The results presented that 74% of interviewees consider that travelling for work is a great opportunity for experiencing new cultures and growing professionally. More than half (56%) also stated that they are more successful when business meetings have ‘bleisure’ (business + leisure) side to it. (http://www.panrotas.com.br/viagens- corporativas/pesquisas-e-estatisticas/2017/10/veja-o-que-o-brasileiro-mais-valoriza-em-suas-viagens-a- negocios_150536.html?pesquisa)

TRADE

Leisure Sales Calls / Meetings

Name Market Company Objective and Outcome Follow Up

Festival do Turismo In talks for evaluation of Av. João Maurício, Discussed promotion ‘Festival do Cláudio Júnior 1675 – Manaíra – PB opportunities for Turismo’ João Pessoa, PB [email protected] Paradise Coast in proposition. Phone: 5583 3245- Paraíba state. AVIAREPS will 6856 follow-up.

Fernando Nobre RCA Turismo – TO RCA has the idea of Fernando will planning a FAM to PC follow-up [email protected]. BR Av. São Luiz, 50 – in 2018. A training with br Edifício Itália, 30th session co-op was AVIAREPS to floor – São suggested to be continue November 27, 2017 Tourism Staff Reports 11 A-H Paulo/SP – 01046- organized at the developing20 of 40 926 – Phone: 5511 beginning of 2018. this project. 3017-8700

Dial Tour – TA Meeting scheduled. Rua Félix da Cunha, Contacted Ms. Klaic We will learn 737 - Floresta, Iolanda Klaic for scheduling a more about Porto Alegre - RS, RS meeting during their agency [email protected] 90570-001 Festuris Event, in and US November. products at Phone: 5551 3338- the trade 3594 show.

Ancoradouro – TO Ancoradouro will define the Av. Dr. Liráucio Discussed future date for the Gomes, 55 – Cesar Turlão training session for next training BR Campinas/SP - Travel Agents in session when [email protected] 13024-490 Ribeirão Preto. the new Phone: 5519 landing page 21373034 is online.

Hanamih Turismo – Put them in touch with TA Requested TOs that have Rua Alberto Faria, information for products and Nobuko Takahashi presenting PC as an 187 – Suite 10 – negotiations BR option for a group of [email protected] Campinas/SP – with hotels in 130 passengers PC. Digital 13073-014 – travelling to Florida in collaterals Phone: 5511 3368- 2018. sent. 3660

Agaxtur – TO 3 sessions Av. Europa, 884 - Paulo scheduled four were Paulo Biondo Jardim Europa, São training sessions that confirmed for [email protected] BR Paulo/SP - 01449- will happen in Sorocaba (Nov 000 November. 8th), Santos (Nov 1st) and

Inove Travel – TA Requested Digital Teka Kraemer Rua 24 de Outubro, information for RS Collaterals 1681 – suite 407 – passengers visiting PC [email protected] sent. Porto Alegre, RS – in December. 90510-003 November 27, 2017 Tourism Staff Reports 11 A-H Phone: 5551 3019- 21 of 40 7999

Voopter João sent Av Rio Branco 26 sl Voopter PC Petterson Paiva - Centro, Rio de Discussed Voopter’s material and BR Janeiro - RJ, 20090- intention to promote kept contact [email protected] 001 PC attractions in their for further website. actions or Phone: 5521 needs. 96835-9595

Azul Viagens - TO Training done Av. Marcos in partnership Penteado de U. with other Rodrigues, 939 - Scheduled a training Ricardo Bezerra Florida BR Barueri – São session for the whole destinations. [email protected] Paulo/SP – 06460- call center team. Report on the 040 training due Phone: 5511 4134- soon by Azul. 9800

Bruna is working on 55 Destinos – TO We will product development schedule a Av. São Luis, 50 – for PC destination. training 33th floor – São Tatiana participated in Bruna Basile session as SP Paulo, SP – 01046- the Brand USA FAM soon as 55 [email protected] 000 and is feeding the finishes with system with the their new Phone: 5511 3217- products she 3823 system. developed for PC.

Trade Tours – TO Promote the Digital Paulo Ferraro Avenida Ipiranga, BR destinations and its collaterals 318 - Bloco B - [email protected] highlights. sent.

CinqTours - TA CinqTours is one of Maristela has the biggest Wedding been pushing Av. Ibirapuera, Maristela Gomez Destination travel for PC but it 2907 – suite 618 – BR agencies. Scheduled a takes a while, [email protected] Moema – São meeting to verify since Paulo, SP - 04029- opportunities for PC. Brazilians are 200 We visited the agency used to November 27, 2017 Tourism Staff Reports 11 A-H Phone: 5511 5093- a few months ago and choosing22 the of 40 6305 rekindled this Caribbean for relationship to foment their wedding destination weddings. groups to PC.

Copa Airlines – There is a Airline possibility of Copa Av. Paulista, 1337 – Met with Mr. Sanglard sponsoring Emerson Sanglard 4th floor – São to discuss our next FAM, BR [email protected] Paulo, SP – 01311- opportunities for but we will 200 future partnerships. need further meetings to Phone: 5511 3055- define if it will 2673 happen.

Requested Mura’s Tur – TA specific Rua Coronel Quito, Presenting the information 173 – 1st floor, destination to new on Naples Márcio Mura suite 08 – Campo agencies operating on attractions for MS [email protected] Grande, MS - a rising market – a client – 79005-080 center-west region of digital Brazil. collaterals and Phone: 5567 3305- specific info 1730 sent.

Menton Viagens e Turismo – TA Requested specific Rua Alves de Brito, Digital Julia Mazzochi information on Golf SC 395 – Florianópolis, collaterals and sport attractions [email protected] SC – 88015-440 sent. in PC. Phone: 5548 3025- 3334

Travel Mix – TA Follow up and digital Av. Nossa Senhora Contacted Ms. collaterals Medianeira, 1845 - Elisangela Kulmann Kulmann for sent as she RS Santa Maria – RS - scheduling a meeting was not [email protected] 97060-003 during Festuris Event, available for a in November. meeting at Phone: 5555 3222- the trade 3322 show. November 27, 2017 Tourism Staff Reports 11 A-H Trade Tours – TO 23 of 40

Avenida Ipiranga, The remaining Ricardo 318 - Bloco B - training sessions provided a Conj. 1001 - Ricardo Campos scheduled for October report on the BR República, São were conducted – training co-op [email protected] Paulo/SP - 01046- described on Training with Trade 010 Sessions section. Tours. Phone: 5581 99996.4115

Alfainter - TA

Rua Américo de Alfainter is specialized Marta Ogata Campos, 47 A – São in organizing group Digital SP Paulo, SP - 01506- travels. Ms. Ogata Collaterals [email protected] 010 requested sent. information on Naples Phone: 5511 2187- attractions. 8989

Mercatur Premium – TA

Rua Dom Pedro II, Requested Digital Tamar Finkelstein 1240 – suíte 308 – RS information on PC collaterals Porto Alegre, RS - [email protected] shopping sites. sent. 90550-141

Phone: 5551 3027- 8827

Ana’s Turismo – TA Ms. Zaia requested Specific info Rua Frei Caneca, Ana Zaia info on PC attractions. on shopping SP 485 – suite 104B – She will present PC as sites and [email protected] São Paulo, SP – an option for a family digital.

Training

Name of Number of Market Training Follow Up Company Staff Trained

70 (Travel This training session was conducted on a agents Promote Paradise Coast and educate the Azul Viagens BR ‘Florida Destinations divided in trade in what the destination has to offer. groups) day’ in partnership with other FL November 27, 2017 Tourism Staff Reports 11 A-H destinations,24 in ofa 40 whole day of training sessions at Azul HQ.

Training part training schedule co-op. These sessions completed 8 Staff Promote Paradise Coast and educate the the training co-op Trade Tours BR members trade in what the destination has to offer. plan with Trade Tours – following training sessions conducted in Campo Grande and November 27, 2017 Tourism Staff Reports 11 A-H Cuiabá in the month25 of 40 of October and reported previously.

November 27, 2017 Tourism Staff Reports 11 A-H Promote Paradise Coast and educate the 26 of 40 trade in what the destination has to offer.

Training part training schedule co-op. These sessions completed 20 Travel the training co-op Agents plan with Trade Tours Trade Tours BR – following training sessions conducted in Campo Grande and Cuiabá in the month of October and reported previously.

Promotions (Joint Marketing Activities – JMA’s)

MEDIA RESULTS

Media Meetings

Objective & Meeting Name Publication/Media Market Follow Up Notes November 27, 2017 Tourism Staff Reports 11 A-H Viaje Mais Lunch with Natalia to 27 of 40 Natalia Manczyk BR strengthen the Complete (travel magazine) relationship

Amanda Viaja and Media call to discuss (travel website) O Amanda Noventa BR about Black Friday Complete Estado de São opportunities Paulo (newspaper)

Waiting for his response Sundaycooks Shared the video about Fred Marvila BR about the post he is (travel blog) the hurricane recover holding about Naples

Media call to discuss Travelpedia (travel Carolina Maia BR about the Craft Beer & Complete website) Fine Food Festival

Media call to discuss Andrea Miramontes R7 – Viagem BR about the Craft Beer & Complete Fine Food Festival

Media call to discuss Viajar pelo Mundo Tarcila Ferro BR about the Craft Beer & Complete (travel magazine) Fine Food Festival

RESULTS

• Travel3

November 27, 2017 Tourism Staff Reports 11 A-H 28 of 40

• Travelpedia

• Diário do Rio Claro November 27, 2017 Tourism Staff Reports 11 A-H 29 of 40

MEDIA LINKS

• Travel3 http://www.travel3.com.br/noticia.php?veja-os-melhores-momentos-do-1o-encontro-estados-unidos-orinter-16173

• Travelpedia http://travelpedia.com.br/paradise-coast-o-paraiso-da-florida/

• Diário do Rio Claro http://diariodorioclaro.com.br/2017/10/21/estados-unidos-paradise-coast-e-palm-beaches-destinos-alternativos-para- as-compras-na-florida-15319/

MEDIA VALUE

Media Circulation/ Media Subject Date Value Pageviews

Check the best moments of the 1st meeting Travel3 10-04 13.744 6.666 United States Orinter

Florida: Paradise Coast and its expanding marine Travelpedia 10-17 1.500 55.000 habitat

Diário do United States: Paradise Coast and Palm Beaches: 10-21 TBC 10.500 Rio Claro alternative destinations for shopping in Florida

Total USD 15.244 72.166

SOCIAL MEDIA November 27, 2017 Tourism Staff Reports 11 A-H Facebook Paradise Coast 30 of 40

Facebook address is www.facebook.com/paradisecoastbr = over 18,427 likes on the page.

**Zebra is on stand-by for the first payment to restart the investment in promoting the page

Promoting Stone Crab Festival

Post with video Post promoting the destination for families

November 27, 2017 Tourism Staff Reports 11 A-H 31 of 40

Prospect work for November

• Participation in Festuris Trade event, in Gramado-RS • Agent training with Agaxtur in Santos – November 1st • Agent training with Agaxtur in Campinas – November 6th • Agent training with Agaxtur in Sorocaba – November 8th • Brand USA Partners Lunch – November 16th • Media calls to promote the Festival of the Trees • Promotion of Craft Beer and Fine Food Festival • Continue to spread the word about the situation after the storm and the ‘clean Paradise Coast’ press release • Contact with media to update them about the press trip • Review of the new map translated to Portuguese • Media buy project for Panrotas destination guide

November 27, 2017 Tourism Staff Reports 11 A-H MONTH/YEAR: OCTOBER 2017 PREPARED BY: UK & IRELAND OFFICE 32 of 40

HIGHLIGHT OF THE MONTH:

Strategic Planning for exhibiting at World Travel Market 2017, 5th – 8th November 2017, Excel London

World Travel Market is the largest event of the calendar year for the UK & Ireland travel trade. Over the three days, 6th-8th November, the travel industry comes together, as almost 5,000 exhibiting destinations, technology and private sector companies come to London to find and network with 51,000 travel professionals, key industry buyers, journalists, digital influencers, students and tourism Ministers.

Throughout October we have targeted high end tour operators and media partners that will be crucial in driving incremental business to our region. We’ve set up a complete schedule of meetings with valued partners and new contacts with a view to expanding Paradise Coast product in the UK market and driving awareness of the experiences. We have also been collaborating on appointments with local industry partner Wendy Cole, Naples Beach Hotel & Golf Club, who will join us on the booth at WTM. We’ve been in regular contact with Visit Florida, Visit USA Associations and Brand USA to ensure we maximise our presence with key partners and attend relevant events.

We have finalised sponsorship of our annual showcase UK event – partnering with Visit Florida to co- host a dinner for the Florida industry on the Monday night of WTM (6th November). The annual event is an excellent opportunity to network and celebrate with major leading Florida partners.

MARKET UPDATE:

13 million Brits to take winter holidays as Christmas is ‘boring’ Nearly a fifth – 16% – of people surveyed said they would be looking to go on a warm winter holiday to avoid unwanted evenings with their extended family during the festive period.

Discount provider MyVoucherCodes.co.uk quizzed 1,000 holidaymakers across the UK to get a better understanding of how the British wish to spend the winter holiday period.

Tenerife (30%), Lanzarote (21%) and Florida (17%) are three most popular winter sun destinations for British holidaymakers, with 7% saying they would go to Thailand or Morocco.

More bespoke holidays needed, says Virgin Holidays boss The travel industry needs to do more to offer holidaymakers bespoke holidays, personalised to their individual needs, according to the boss of Virgin Holidays.

The call from managing director Joe Tompson comes as research revealed that British travellers only really start to get the most from a holiday at the age of 31. Experiences such as whale watching and helicopter rides are among the activities those in their thirties are most interested in, along with cultural excursions such museums and art galleries.

Brits taking more holidays per year The average number of holidays taken per person per year has grown from 3.4 to 3.8, according to ABTA research.

November 27, 2017 Tourism Staff Reports 11 A-H This is the highest number of holidays taken per person in the last five years and almost equal to33 the of 403.9 figure in 2011.

The average number of overseas holidays has bounced back to the 2015 figure of 1.7 per year, having dropped to 1.4 in 2016.

Breaks in the UK have remained steady after a 'very successful' 2016

Aer Lingus adds Philadelphia as it continues transatlantic expansion Aer Lingus has added a new route to Philadelphia from its hub in Dublin. The service will run four times throughout summer 2018 with low introductory fares. It follows the airline’s investment in four new aircraft in the last 24 months and adds to its existing transatlantic routes to Los Angeles, Newark, Hartford and Miami.

Summer 2018 will be the airline’s largest ever long haul programme, with 177,000 additional seats bringing Aer Lingus’ total capacity to and from North America for 2018 to 2.75 million seats. Its transatlantic expansion includes daily services to San Francisco and Los Angeles and twice daily flights to Chicago. Aer Lingus continue to push onward connecting flights from the UK & Europe into the USA.

Southend to be connected to 11 North America routes via Dublin From October 29th, the Flybe route will go three times daily from Southend to Dublin, where passengers continuing on to North America can complete often-lengthy US pre-clearance security checks while in transit in Ireland. The companies say this can save passengers two hours on arrival in the US.

Aer Lingus currently flies to 11 North American destinations: New York, Boston, Washington, Miami, Chicago, Los Angeles, San Francisco, Orlando, Newark, Toronto, Hartford and Connecticut.

UPCOMING EVENTS DATE SPECIAL EVENT LOCATION

October/ November Preparation for World Travel Market Trade Show London

November 5th-8th World Travel Market, Trade Show London

November 6th Paradise Coast Annual Showcase Event, Co-sponsoring London with Visit Florida

November 28th Visit USA & Brand USA Thanksgiving Reception London

MARKETING/SALES/PROJECTS & ACTIVITIES: Tour Operator and Media Outreach

In preparation for World Travel Market, we reached out to all relevant product managers and senior staff with relevant tour operators who either specialise in the North American market or target the same market as Florida’s Paradise Coast. We have also liaised with key media partners. We have set up over 20 meetings across three days. November 27, 2017 Tourism Staff Reports 11 A-H The agenda for all meetings is to discuss opportunities for new Naples, Marco Island and Everglades34 of product, 40 develop and expand existing products, marketing and promotional opportunities and new route development with airlines.

Ocean Florida – Brochure Page

Ocean Holidays has sent well in excess of 250,000 holidaymakers overseas over the past 10 years and comprises of 4 brands; Ocean Florida, Ocean Beds, Winged Boots and Ocean California. We are currently working with them on finalising a Paradise Coast page in their upcoming brochure, supplying them with content, logos and images.

German Golf Tour Operator

Received request from Matthias Gersch, Geschäftsführer. This high-end golf tour operator is travelling to Florida for the PGA event & is keen to vist Paradise Coast. We had invited Matthias to the pre IAGTO fam but he was unable to attend – so this is a direct follo up from our reach out to their company. We have passed this request o the German office and they have comfirmed they will assist.

IAGTO News Broadcast

We liaised with the International Association of Golf Tour Operators (IAGTO) with news that the Paradise Coast is clear after Hurricane Irma. We provided a press release, with an update on our region and specific hotels and businesses being back open, which they included in their newsletter. This newsletter is distributed to their 2,250+ subscribers.

Independent Traveller

We assisted The Independent Traveller with destination information - guides and maps to assist their promotion of Florida. They provide a bespoke travel design service whether it is for individuals or small groups focusing on tailoring individual travelling needs, budgets and personal circumstances.

Brochure distribution for World Travel Market

In advance of World Travel Market, we’ve liaised with BH&P, our brochure storage company, to ensure we have relevant literature on stand to promote and raise the profile of our destination.

PUBLIC RELATIONS

Publication/ Activation/ Angle/ Industry partners Status PR Value Circulation Theme update/ Date of publish date travel

IAGTO Submitted Press release International Completed $1,319 Newsletter press informing on Association of Golf release to the state of Tour Operators Newsletter the Paradise (IAGTO) distributed on Coast after October 10th November 27, 2017 Tourism Staff Reports 11 A-H Distributed to industry Hurricane Irma 35 of 40 2,250+ partners and the subscribers reaction

Florida Friday, Submitted Supplied Completed $660 Travelmole, content for content monthly surrounding Achieved Distributed to : newsletter Fall on the coverage in one 1,500,000 Paradise Coast newsletter

Targeted UK Reached out Raising the N/A Media – print to targeted profile of our and digital media region and partners to highlighting secure WTM the message Meetings that the Paradise Coast is open

Florida Friday – Florida in the Fall, distributed to 1,500,000

IAGTO News Broadcast, distributed to 2,250 subscribers November 27, 2017 Tourism Staff Reports 11 A-H SOCIAL MEDIA ACTIVITIES 36 of 40 Activity Status/Result

We suspended the proposed Facebook Campaign due to launch for the turn of the campaign this month due to the impact of year. Hurricane Irma. However, we plan to launch this in November/December 2017 in advance of the key booking period to raise engagement for our region.

We have begun to post again on both Facebook and Twitter and to re-engage both communities. We’ll update on the progress of this next month.

November 27, 2017 Tourism Staff Reports 11 A-H VISITOR SERVICES REPORT- Lori Lou Waddell 37 of 40 OCTOBER 2017

Visitor Profiles

Month Big Oasis Everglades Immokalee Marco Naples YTD Total Cypress Island Year 2015 52,473 107,564 85,941 1,103 6,810 20,419 274,310 Year 2016 65,051 104,162 67,403 1,252 6,321 6,992 251,180 Jan 2017 6,866 11,624 6,840 148 829 1,072 27,379 Feb 2017 8,092 14,656 8,993 80 1,019 1,031 33,871 Mar 2017 7,473 13,196 9,533 350 720 617 31,889 Apr 2017 4,979 10,358 6,205 82 518 457 22,599 May 2017 2,623 6,261 2,765 60 364 292 12,365 Jun 2017 1,989 4,229 1,847 77 254 294 8,690 Jul 2017 2,986 6,176 2,102 N/A 204 267 11,735 Aug 2017 2,360 5,097 N/A N/A 139 239 7,835 Sept 2017 341 875 N/A N/A 50 93 1,359 Oct 2017 0 3,870 503 142 141 253 4,909 Nov 2017 Dec 2017 Total YTD **September Statistics incomplete due to Hurricane Irma.

November 27, 2017 Tourism Staff Reports 11 A-H 38 of 40

Naples and Marco Island Domestic

Visitor Information Center

Visitor Origins

Naples and Marco Island Domestic

Visitor Information Center

Visitor Origins

November 27, 2017 Tourism Staff Reports 11 A-H 39 of 40 Naples Visitor Information Center

November 27, 2017 Tourism Staff Reports 11 A-H 40 of 40 Naples Visitor Information Center

Activities for the Period

• Collect return signatures indicating “Receipt of Handbook” from volunteers • Execute first VIC Volunteer mandatory Orientation Nov 17, 2017 Certification at completion of test. • Execute event celebrating Mary Lou Connone 25 -year anniversary as a VIC Volunteer for Nov 15, 2017 • Pick up Museum brochures at main location • Schedule meeting with Paul Macalusa regarding volunteerism for the Naples Train Museum • Assist with contact verification & information for Paradise Coast Visitor Guide • FAM at Palm Cottage on Nov 20th, 2017 verified • Respond to all emails regarding tourism in Collier County coming to Chamber of Commerce • Respond to requests for Visitor and Relocation packets • Update Visitor Counts for Collier County Visitor Information Centers • Update Statistics for Naples Visitor Information Center • Request all materials below par levels for Visitor Information Center from attractions, hotels, restaurants • Manage VIC Vol Schedule • Manage/update/email Calendar of Events for Tourism partners • Manage daily operation of Visitor Information Center • Manage all requests for Visitor and Relocation materials

Distribution • 1 Case maps to Collier County Library on Orange Blossom • 200 NOG to South Bay Realty • 150 Downtown Guides to South Bay Realty • 60 Paradise Coast, NOG & Downtown Guide to real estate office on Fifth Avenue

Monthly Attendance • Chamber of Commerce monthly events • CVB Staff Meeting • Concierge Meeting • Sports Council Board Meeting X 2 • Sports Council General Member meeting • TDC Meeting • Francis Rooney roundtable held at the Greater Naples Chamber of Commerce regarding help to the community after hurricane Irma • SCOCC meeting to develop website • Ribbon Cutting at Tin City for Post Irma event Re-Opening • SKAL International USA meeting at Double Tree