November 27, 2017 Tourism Staff Reports 11 A-H DIRECTOR ACTIVITIES- Jack Wert- October- November 2017 1 of 40 PERIOD AT A GLANCE 2017 2016 Number of Advocacy Contacts 5 6 Number of Trade Show/Conferences 1 1 Number of Tourism Industry Events 5 5 Number of PR Interviews/Communications 3 4 Promotional Activities 4 3 Advocacy • Meetings with concert promoters for Dec. 9 event • Conference calls with Visit Florida, Florida Assoc of Destination Marketing Organizations on co-op opportunities with Visit Florida and other providers • Collier Lodging & Tourism Alliance Board Meeting on tourism issues • Meetings on sports complex design and naming rights process • Meetings with County Procurement on contract RFP solicitations Trade Shows/Tourism Industry Conferences • Attended World Travel Market in London. Met with 33 tour operators and hosted dinner for all UK based tour operators. Tourism Industry • Post Hurricane Irma marketing plans implementations • Follow up meetings with Fort Myers Airport Marketing team on Eurowings flights • Conference Calls with Visit Florida for marketing co-op opportunities • Marketing Plan presentation to BCC on Dec. 9 concert plans • Hosted the 15th annual Tourism Star Awards at JW Marriott Public Relations/Communications • Presentation to Naples Leadership Masters Program • Press interviews on Hurricane issues with Ft. Myers News Press, NBC-2 and WINK TV, Naples News and Bob Harden Radio • Collier New Hire Orientations on Tourism Promotional Activities/Special Events • Attended opening of Stone Crab Festival • Attended several events for Pro Watercross event at Sugden Park • Attended LPGA event at Tiburon. • Attended Farm City BBQ November 27, 2017 Tourism Staff Reports 11 A-H GROUP MEETING SALES REPORT 2 of 40 Debi DeBenedetto – Group Sales & Marketing Manager October 9, 2017 – November 9, 2017 PERIOD AT A GLANCE 2016 2017 Number of Meeting Planner 286 shows and follow up 117 planner contacts at shows, Contacts with calls, sites all – I Rfps and sites and calls/emails attended IMEX the largest show in the industry 40 32 Rfp’s sent Number of Rfp’s leads sent Number of Groups booked 5 5 groups booked Total Room Nights/Econ. Impact 1772 room nights 877 room nights booked for Period booked $853,241.97 estimated $419,815.99 estimated economic Economic Impact impact Number of RFP Enhancement 5 2 New requests (RFPE) Requests Number of RFPE’s to Contract 1 0 reported booked Site Visits 1 4 planned will occur November Number of Shows Attended 2 3 shows attended see report below detail Sales Activities this Period • Lost this group - Granted a sponsorship for FSAE CEO retreat for Hilton Marco Island hosting • Destination Florida Show in Miami rescheduled for Dec. 3-6, 2017 CVB will attend • Attend Connect Medical – Cincinnati Nov. 24-26 – This was a new show first time event follow up complete poorly scheduled. They had a good planner base and I met with 21 planners. Many of my appointments were cancelled due to planner cancellations. The appointments I had were good and promising leads. I connected with a booked group and assisted a site. Follow up complete, no Rfp’s yet. • Attended Connect FSAE Association Market, Palm Coast Florida Nov. 1-3 - poorly scheduled and possibly poorly timed. Late day appointments, planners were not talkative or forthright. I expected more from it, same old planner data base and not good appointments. Will follow up. It was a chance to reconnect with planners I do know and I did get some promises. One Rfp came in so far. • Attended Luxury Meetings Summit Pittsburgh with a credit from past show. This show did not go as expected from the Vendor but the gracious Omni William Penn sales staff assisted in a rescue and hosted a lunch and I met with 10 excellent quality planners most of whom already do business in this area so I was able to build on those relationships and destination progress. I will follow up and share leads. • Put out an Rfp to Host Questex show for Travel Agents – it was declined by all and booked in West Palm Beach. • Midwest representation contract signed and waiting BCC approval. Will meet with that team in market November 28 to go over our plan. • “Wellness Tourism Visionary Task Force” To meeting set for Nov. 16. • Still rescheduling all Irma related site cancellations. November 27, 2017 Tourism Staff Reports 11 A-H • The CVB Group sales team is proud to announce we are a 4- time winner of Convention South Reader’s3 of 40 Choice Award for 2017 (see attached logo) We will be featured in the upcoming issue. • The CVB Group sales team is also proud to be a Smart Meetings 2017 Platinum award winner for the fourth time as well. Features will be in the December issue. • Agreed to participate with JW Marriott Beach Resort in 2018 to host a Fam for the Groups 360 Meeting planner consortia. • Completed a webinar on Meetings Security 10/19 • Completed a course assigned by deputy director “Dealing with Difficult People” while at a Connect show. Will get CIC credit. • Working on Thank you cards and calendars to send to my top 20 meeting Planner list this year. We are using Clyde Butcher theme cards and calendars • We joined the Cvent Rfp distribution membership Diamond level and I have been working on enhancing that website for more exposure to the destination and CVB for increased Rfp’s. Contract began Nov. 1 and already Rfp distribution is increased. I am still in process of loading photos and information as it is quite extensive. • Completed an interview with Gary of Smart Meetings for an article they will feature us for in December. • Appointments and plans working for Florida Encounter to be held Dec. 11-14 which will be my last show this annual. Sales Plan Goal Tracking * I am on track with all tactics for 2018 plan. * Updates to Trade show schedule to remove duplicate shows and shows we missed due to Midwest Rep contract delays. Will replace with other quality shows. * Proofing meeting ads and newsletters * Will be training new sales admin job bank hire Adrienne Manley to start Nov. 13. She replaces Maria Power who took the PR assistant position. FAMS HelmsBriscoe wellness Fam Rescheduled for May/June 2018 and confirmed - pending Midwest Reps Fam and meetings scheduled for Winter 2018 – pending November 27, 2017 Tourism Staff Reports 11 A-H 4 of 40 TRAVEL INDUSTRY & LEISURE MARKET SALES REPORT Claudia Cianfero – Travel Industry Sales Manager October 10 – November 6, 2017 PERIOD AT A GLANCE 2016 2017 Number of Travel Agent Contacts 75 368 Number of Tour Operator Contacts 5 37 Number of FAM’s/Site Visits 2 0 Number Trade Shows Attended 1 4 Sales Mission 0 1 EVENTS RECAP October 12-14, 2017 – Travel Industry Exchange Location: New Orleans, LA Trends/Comments: The show was revamped this year with great results. All the travel agents were hosted which made for quality appointments. There weren’t as many agents in attendance as last year .but my appointments were excellent. Most appointments are familiar with the area and send their clients to the Paradise Coast. Some wanted attraction options to suggest to their clients. The Everglades and 10,000 islands continue to be a great draw in addition to our pristine beaches, dining and shopping. October 23 – October 26, 2017 – Sales Calls Trainings/presentations and events Location: Santiago, Chile Calls to: Tour Mundial – 2 separate presentations to their reservations and sales teams - 12 total Tour Mundial is the tour operator for Copa Vacations. Unimundo – Meeting to discuss itinerary possibilities with 3 of the team members responsible For the USA product. Golf was of great interest and we will keep in touch to create a couple of packages. ADS Mundo – 2 waves or presentations to reservations and sales teams – 32 total Ladevi Workshop – Ladevi put on a great workshop again this year. Well attended with quality agents and press. I made some great contacts with agents that already send their people to our area. One woman brings group to Naples 6 times per year. Last group was October 27 – 31, 2017. She works directly with the Residence Inn for the rooms. Its’s great to hear that we are now a destination for the Chilean market. Copa Vacations Day – Copa has a flight that goes into Tampa which has opened up the west coast of Florida. This was my first time attending this evening event. Agents either did not know where we were or were very familiar and have been to the area. We need to continue to work this market to gain market share from St. Pete/Clearwater as they have a great presence in Santiago with an in-market representative. October 31, 2017 – La Feria Internacional de Turismo – FIT November 27, 2017 Tourism Staff Reports 11 A-H Location: Buenos Aires, Argentina 5 of 40 Trends/Comments: The Argentinean market is exploding in the Paradise Coast. There is much interest as people that have been to Miami and Orlando many times explore different destinations – especially SW Florida. We had St. Pete/Clearwater/Tampa Bally/Beaches of Fort Myers and Sanibel and Naples Marco Island represented. I was intervied by Réport, M&E Mensajero Producciones, LADEVI and Viajando con Voz and did a live radio broadcast. I also partnered with Palm Beach and hosted a lunch presentation with the top tour operators and press in Argentina. Glowing comments on lunch and presentations as our customers learned more and more about our respective upscale destinations. Golf is also a big draw and as of a result Palm Beach and I will work on hosting a Golf FAM in 2018.