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2016 Fall American Lifeguard Magazine

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2016 Fall American Lifeguard Magazine FALL 2016 - VOL. 34, NO. 1 ALM FALL 2016 (2) ALM EXECUTIVE TEAM IN THIS ISSUE USLA Executive Board USLA Regional Presidents USLA Special Assignments President New England American Lifeguard Magazine Peter Davis, Bob Bertrand B. Chris Brewster PRESIDENT’S MESSAGE . 4 Galveston, TX [email protected] [email protected] [email protected] Mid-Atlantic Bylaws and Policies Ed Zebrowski III A RESCUE FROM SAND AND SURF . 5 Vice-President Ed Zebrowski [email protected] Rob Williams [email protected] Newport Beach, CA Certification South Atlantic PREVENTION IN THE ERA OF SOCIAL MEDIA . 10 [email protected] Tony Pryor Tom Gill [email protected] Treasurer [email protected] LIFELINES . 14 Michael Bradley Lifesaving Sport Southeast Ed Zebrowski Charleston, SC Gerry Falconer [email protected] [email protected] [email protected] Heroic Acts Awards THE HISTORY OF BEACH LIFEGUARDING Secretary Great Lakes Adrienne Groh Nikki Bowie, WORLDWIDE - PART III . 15 Joe Pecoraro [email protected] Charleston, SC [email protected] Junior Lifeguards [email protected] David Robinson Gulf Coast PARTING SHOT . 34 Executive Delegate [email protected] Tony Pryor Ed Zebrowski III [email protected] Membership Cape May, NJ Charlotte Graham [email protected] Northwest [email protected] Bert Whitaker Liaison Officer Professional Development [email protected] B. Chris Brewster Stephanie McCormick San Diego, CA Southwest (CSLSA) [email protected] [email protected] Mike Beuerlein Public Education [email protected] Advisor Denise Blair [email protected] Ralph Goto Pacific Islands Honolulu, HI Kalani Vierra Public Information Officer [email protected] [email protected] Tom Gill [email protected] Medical Advisor Dr. Peter Wernicki, Sponsorship Development Ed Zebrowski Vero Beach, FL [email protected] [email protected] Statistics Legal Advisor Rick Gould John "Chip" More, [email protected] Neptune City, NJ Ways & Means [email protected] Michael Bradley USLA Executive Director [email protected] Kay Smiley Website [email protected] Karissa Ickes [email protected] United States Lifesaving Association We are America’s nonprowfiwt,wp.ruofselsas.iorngal as8so6c6ia-FtiOoRn-UofSbLeAac(h36li7fe-8gu7a5r2ds) and open water rescuers. The USLA works to reduce the incidence of death and injury in the aquatic environment through public education, national lifeguard standards, training programs, promotion of high levels of lifeguard readiness, and other means. Corporate address: P.O. Box 366, Huntington Beach, CA 92648 or [email protected]. American Lifeguard Magazine ™Aims tehreicoaffniciLailfemgaugazridneMoaf gthaezUinSeL™ A, mailed February 1, June 1, and October 15 to a membership of about 10,000 members and subscribers. The opinions expressed are those of the contributors and do not necessarily reflect the views of the USLA. We welcome stories, photos, and advertising which target our audience of athletic, beach oriented people. Our junior lifeguard members (our largest member category) range in age from 8 - 18, with an average age of 12. They are about 55% male, 45% female. Our lifeguard members (professional, alumnus, and life) range in age from 16 to over 85, with an average age of 29. They are about 80% male, 20% female. Readers include lifeguard agency chiefs, junior lifeguard program administrators, and others involved in purchasing decisions. Promote your products and services by delivering your message directly to lifesaving professionals through the only magazine targeting beach lifeguards in the US. We rarely pay for articles or photos, but give full credit. We pay $100 for cover photos. Deadlines for contributing stories, photos, or advertising to ALM are March 15 (summer edition), July 31 (fall edition), and November 15 (winter edition), unless a later date is approved by the editor. You are encouraged to contribute earlier, as this increases the possibility of selection. Address all inquiries to the editor at: [email protected]. Cover Shot: San Diego lifeguards, firefighters, and a Ad Size Only One Issue Three Issues helicopter medic stabilize a hiker who fell 60 feet at Half Page $300 $810 ($270 each) Black’s Beach in June 2016. Learn more about this Full Page $500 $1350 ($450 each) Inside Cover $600 $1620 ($540 each) incident in the article, Prevention in the Era of Social Back Cover $750 $2025 ($675 each) Media . Credit: Lt. Rich Stropky. © United States Lifesaving Association. All rights reserved. The material contained in ALM may not be reproduced, displayed, modified or distributed without the express prior written permission of the copyright holder: [email protected]. ALM FALL 2016 (3) PRESIDPeEter NDavTis,’GSalvesMton, ETX SSAGE The USLA moves forward by building but we are nearing the finished prod - on a foundation to which so many have uct. This will be a formidable tool for contributed for well over fifty years. We our agencies as they train and retrain celebrate our many successes, but always the thousands of lifeguards who are the with an eye to continuing our progress guardians of our nation's beachgoing in support of allied agencies, members, population. It will continue to be a ref - partner organizations, and the beachgo - erence to all involved in open water an inconvenience for the Mid-Atlantic, ing public. We strive to honor our past lifesaving. It will be a benchmark. but they knew it would further our while looking to the future. The National Lifeguard Championships cause and help give a jumpstart to the were held in Hermosa Beach, California The roadmap we reference today is revitalization of the New England and went very well. The bar for lifesav - based in our recently completed strate - Region. Now New England will be ing sport continues to rise. The dedica - gic plan, which incorporates input from hosting the meeting on their own! hundreds of you, our members. tion of these amazing athletes showcases None of this could happen without Additionally, we continue our work our professional skills and they set a thousands of hours of work by our past and partnerships with Water Safety standard of fitness to which we can all and present volunteers, committee USA, the National Oceanographic and aspire. It lifts us all. chairs and vice chairs, and board mem - Atmospheric Administration, the Finally, a historic moment will take bers. Many, many thanks for their tireless International Lifesaving Federation, place in April 2017 when we return to efforts and for the good work thousands and many other organizations. New England for the USLA Spring of you do daily on your home beach. It’s Board Meeting and Educational There are many things to celebrate: exhausting and thankless work, but the Conference. Two years ago the Mid- end result is safer beaches and hundreds The update and enhancement of the Atlantic Region hosted a meeting in of millions of people returning from a third edition of our textbook has been New England, which contains a great visit to the beach safely. an unbelievable amount of work for deal of historical significance for our many of our hardworking volunteers, profession. This was obviously a bit of Lifeguards for life! The USLA has arranged for deep discounts and special deals with leading companies that offer products of value to USLA members. Visit the USLA Home page (at the bottom) or the USLA Store, at: www.usla.org/store Example discounts available to you: - 25 –50% off Hobie polarized sunglasses (including special deals on prescription sunglasses) - $30 off DaFin swim fins - Special discounts on Ford automobiles. As well, lifeguards, chapters, and regions can purchase clothing and other items with the USLA logo embroidered on them at Uniserv GuardGear. And you can purchase rings with the USLA logo from Jostens. The USLA is committed to helping lifeguards get the best equipment at the best prices. Don't forget to sign up for your membership today through your chapter or at: www.usla.org ALM FALL 2016 (4) A RESCUE FROMVal DSue AND AND SURF Wolfgang Peterson, The Perfect Storm’s movie director, couldn’t ask for better opening footage than Stephen Weller’s mother, Stephanie Yeap, shot of her three sons on the beach in Santa Monica, California, on July 27, 2015. The dark-haired boys smile under the late-afternoon sun. They’ve dug a five- foot-wide hole in the damp sand, thirty feet from water’s edge, then buried one son, Stephen, up to his armpits in an even deeper hole in the middle of it. This will become center stage. A sand berm composed of the excavated sand rises nearly a foot above his head. As Stephen Weller (in hole) and his brothers digging in the sand before entrapment. the camera jostles nearer the ocean- Credit: Stephanie Yeap side lip, we see Stephen laugh and his berm holds most of this wave back. Stephen and his family are relaxing on younger brother push sand on his out - Stephen cannot see what the camera the quintessential American summer stretched arms. It is about 6:50 p.m., sees: the incoming surf on a rising tide. stereotype of landscapes, the ocean and high tide is at 7:04 p.m. The boys beach. Santa Monica is the type of do not know this. The sand just outside the berm is beach memorialized on movie posters smooth and dark, the color of just- Below his armpits, where his body is and tourism blogs, the type laden with poured cement, a contrast from the buried, Stephen is not standing. He has expected joys, the type billed as unique damp fluff piled a foot behind been buried while sitting cross-legged. among all the beaches in the world. Stephen’s head. Soon the sand around At 13 he is taller than the average boy Stephen will feel like cement. It is unique. his age, with the long limbs and large hands and feet of a naturally talented This is a home video of Stephen’s fam - The natural sands of any beach come swimmer, which he is: He is on his ily vacation.
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