Case Study

Welcome to the World’s Food Mecca

Mainland China’s famous hot pot chain Haidilao sees Hong Kong as the ideal base for promoting their brand.

Founded in Mainland China in 1994, and food and welcome suggestions from Haidilao has grown into an internationally customers.” renowned restaurant group during the past To maintain excellent customer service, twenty years. The company prides itself Haidilao also encourages its staff to be in excellent and good value for money Hong Kong is creative in utilising in-store resources to services. Other than Chinese face mask deliver an unforgettable experience for changing performance, Haidilao also offers a food mecca with every customer. manicure and other personalised services for customers while they are waiting a mature market Haidilao currently employs 250 staff to be seated. Thanks to its innovative in Hong Kong and plans to open more business model, the restaurant has grown and people are outlets to meet new demand, providing rapidly in Mainland China and overseas. a broader range of job opportunities for Today, the company operates over 400 very receptive local residents. directly operated restaurants in more “Invest Hong Kong has facilitated our entry than 100 cities across Asia, Europe, North to new ideas. into the Hong Kong market and helped us America and Australia. All these make with company registration and visa matters. In October 2017, Haidilao opened its first Mainland Chinese restaurant operators Hong Kong outlet in Yau Ma Tei, Kowloon, the city one of looking to establish a base in Hong Kong followed by a second store in Causeway can seek advice from professional Bay a year later. The company is already the ideal bases organisations like Invest Hong Kong in order planning to open more restaurants in to facilitate their entry.” Zhang concluded. other locations across the city in order to for restaurants serve more customers. In September 2018, to enhance their Haidilao was listed on the Hong Kong Stock Haidilao International Exchange, reaffirming its commitment to the city. brand image. Holding Ltd

 Haidilao International Ingredients for Success Zhang Yong Holding Ltd (6862.HK) was According to Haidilao’s chairman Zhang listed on the Hong Kong Yong, “Hong Kong is a food mecca with Chairman Stock Exchange on a mature market and people are very Haidilao International receptive to new ideas. All these make the Holding Ltd 26 September 2018 city one of the ideal bases for restaurants to  Haidilao has restaurants in enhance their brand image.” Mainland China, Hong Kong, providing a wider range of seafood, meat In Hong Kong’s competitive dining scene, and condiments. Taiwan, Singapore, Japan, Zhang believes Haidilao has many success the US, South Korea, Canada factors. In addition to providing excellent “We learn from other industry players and Australia customer service, Haidilao has adapted and conduct in-depth research into the its menu to suit local tastes, for example local food culture. We are also committed w haidilao.com by adjusting the spiciness of the broth and to improving the quality of our service © Copyright Invest Hong Kong, April 2019. All rights reserved.