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Maximall-Pompei.Pdf THE MALL Maximall Pompeii is sure to become one of the major Italian reference point in the sector. With its modern and exciting design will be the first Italian luxury mall to host over 200 brands including 30 from top brands in the catering offer. The target category mix includes prestigious brands characterized by glamorous image and high quality offer, as well as from the most sought after brands and among the most trendy products. The location offers exceptional visibility and accessibility due to its nearness with Excavations of Pompeii, Naples, Salerno and the seaside, and to its proximity with the most traffic motorway, the Capodichi- no airport (9.5M passengers a year) and the rail connection. The major internatio- nal brands will be part of a unique and breathtaking collection at a walking distance from the most visited archeolo- gical area of Italy. THE UNMISSABLE EXPERIENCE CENTRE Milano Venezia Benevento Caserta Torino KEY FACTS Bologna Avellino Genova Napoli Firenze Salerno MAXIMALL Roma POMPEII Bari Potenza ISOCHRON Reggio Calabria 20 min / 850,000 people 40 min / 3,850,000 people 60 min / 4,850,000 people DISTANCES FROM MAIN LOCATIONS NAPOLI / 25 km POMPEI / 2 km - SALERNO / 32 Km ERCOLANO / 15 Km CASERTA / 50 Km SORRENTO / 26 Km AVELLINO/ 70 Km POSITANO / 35 Km BENEVENTO / 100 Km AMALFI / 80 Km POTENZA / 140 Km ACCESSIBILITY Motorway State highway Access Road Motorway Exit Maximall BENEVENTO CASERTA AVELLINO NAPOLI TORRE ANNUNZIATA NEW POMPEI CASTELLAMMARE SALERNO BATTIPAGLIA AMALFI PONTECAGNANO EBOLI SORRENTO HOW TO GET THERE BY CAR / Motorway A3 Naples - Pompei - Salerno To the North: exit Pompei, Boscoreale, Torre Annunziata Sud To the South: exit Torre Annunziata Nord, Torre Annunziata Sud, Pompei, Castellammare, new dedicated exit (under construction) PAESTUM BY TRAIN / From Naples Central Station: Circumvesuviana line - Pompeii ruins stop at 500 mt Railway station - Pompeii Santuario Stop at 300 mt From Salerno Central Station: Railway station - Pompeii Santuario Stop at 300 mt BY PLANE / Airport of Naples at 26 km Airport of Salerno at 30 km ACCESSIBILITY AEREAL VIEW Naples to Maximall Pompeii Maximall Pompeii to Naples Salerno to Maximall Pompeii Maximall Pompeii to Salerno NAPOLI SALERNO INTERNAL SCHEME MAIN FIGURES Total area Shops 198,000 sq.m. 188 Sales area Hotel 43,000 sq.m. 105 rooms Covered area Cinema 57,500 sq.m. 8 movie theaters PARKING Internal circulation and parking 4,000 car 39 bus TOURISM OPPORTUNITY Pompeii Mall has a high Retail Markets score reflecting its substantial retail, catering and leisure offer. The attractiveness of the scheme results in a large catchment, containing a population of 4.4 million and a total consumer spend of € 24.7 billion. Of this, Pompeii Mall is expected to capture a 10% market share, resulting in a market potential of € 2.6 billion. The Core catchment area, where 75% of trade is expected to originate, is expected to achieve a stronger market share of 45%, dominating the area. The amount of money that Pompeii Mall captures from tourism will play an mportant role in the success of the scheme. CACI estimate Pom- peii Mall’s ourist spend potential at € 1.8 million. € 48.3 million of this is expected to come from international tourists with the remaining € 23.6 million coming from domestic tourists. MEASURE VALUE Residential Catchment €2.6 billion Market Potential Residential Catchment 10% (Total) Market Share 45% (Core) Residential Catchment Relatively low Demographics affluence Tourism Catchment Market €48.3m – International Potential €23.6m – Domestic MAIN ATTRACTIONS Benevento Caserta Avellino Napoli Salerno MAIN COMPETITORS SHOPPING CENTRES LA CARTIERA / 5 km - 30,000sqm - 115 stores VULCANO BUONO / 45 km - 100,000sqm - 160 stores CAMPANIA / 50 km - 180,000sqm - 150 stores MAXIMALL PONTECAGNANO / 40 km - 40,000sqm - 110 stores AUCHAN GIUGLIANO / 50 km - 80,000sqm - 110 stores NAPLES CITY CENTER / 30 km AVERAGE AGE CUSTOMER PROFILE GENDER PROFILE The profile of Pompeii Mall's catchment is dominated by Less Affluent Mixed Householdds in comparison to the Italy average. The population within the catchment is younger than the national age profile FEMALE MALE CATCHMENT SEGMENTATION 51% 49% ENTERTAINMENT & SERVICES The project includes an ultramodern multiplex cinema that will be open beyond the opening hours of the shopping centre and a three floor hotel of about 105 rooms with finely furnished rooms and equipped with electronic devices. THE MALL PARTNERSHIPS Design International is a global architecture, consultancy and design firm with specialized skills in the field of Retail Design architecture. The company has implemented projects for over 36 million square meters built and of global importance. Design International has won many international awards, including the 2010 Mapic Award in the "best Shopping center" category thanks to the Montpellier Odysseum, the 2010 International Property Award in the "Best Retail Architecture Worldwide" category and the GLOBAL RLI Award 2011 in the category "Future Project Award" followed by the MIPIM Awards 2012 and 2013 in the "Best Shopping Center" category and the GLOBAL RLI Awards 2013 and 2014 for the "Best Designer of the Year" category. Ideas is an engineering company born from the fusion of professionalism and multidisciplinary skills, covering a vast area of integrated design in the engineering and infra- structure sectors. The integrated multidisciplinary approach is at the basis of the organization of the company and inspires both the procedures for the performance of the services and the professional resources that form the work teams and the company management. iDeas employs engineers, architects, designers, researchers, experts and technical consul- tants in the field, coordinated on the national and international territory, able to manage the complex direction of the planning and realization process. Manens-Tifs s.p.a, was founded in January 2010 by the fusion of two major engineering companies: Manens Intertecnica S.r.l. and TiFS Ingegneria S.r.l., active in the enginee- ring market since the early 70s. Manens - Tifs specializes in the design and construction supervision of plants (electrical, communication, security and cabling of computer networks, air conditioning, hydro-sanitary, fire, lighting, acoustics, production and energy from renewable sources) and environmental sustainability. C.D.S. Engineering in the figure of Eng. Antonio Dori (partner and technical director), is an engineering services company founded in 1999, which operates in the field of Civil and Industrial engineering, in the thermotechnical, electrotechnical, hydraulic and safety sectors; it also provides consultancy for the survey, planning and design, with particu- lar reference to the health, spa, tourism-hotel, food, rail and industrial sectors, through collaborations with a consolidated group of companies and professionals, specialized in complementary sectors . Arcadis is a global brand, operating in over 70 countries, distributed over more than 300 offices. In 2014, in response to changing market conditions, it moved from an operatio- nal model set on a national basis to a single entity worldwide, facilitating access to the skills and resources of 28,000 people, creating a new identity in 2015 and a new global brand, which draws on the rich experiences of historical brands such as ArcadisLogos, EC Harris, HYDER Consulting and Langdon and Seah. CACI offers an unrivalled range of data, marketing and IT solutions to a wide range of industries across both the public and private sectors. The Integrated Marketing and Location Planning divisions provide data, software and consulting services to improve customer sales and marketing programs. The Technology and Network Services divisions provide a range of software, consulting and managed services to SMEs and customers of large companies across the public and private sectors. With their experience and understanding of big data analysis, systems integration, cloud security and IT networks, they help customers improve operational proces- ses, get more information about their businesses and reduce costs Rustioni & Partners Srl is an estate agency with over 30 years’ experience in the commercial sector throughout Italy and internationally. R&P, apart from big insurance and banking companies, searches for its clients the best solutions for commercial locations both in high streets and shopping centers, and it’s in charge also for real estate invest- ments for third parties. R&P offers every services as consultant in project strategical analyse in order to pursue the agreed criteria with the client. Provides all the needed support for appraisals and commercial and re valuations comparing the rents with the market values, given the suitable price and providing all the support requests in negotia- tion process. CDS Ingegneria Uffici operativi via Pacinotti, 2 81021 San Nicola la Strada (CE) Uffici commerciali via Gustavo Fara, 39 MAXIMALL.IT 20124 Milano.
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