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Issue 01, 2013 Future voestalpine magazine We’re taking the future into our own hands! Future City Connected, quiet and with zero emissions – visions of tomorrow’s metropolis — Page 28 Five Nations, One Vision? Brazil, Russia, India, China and South Africa – an insider’s outlook — Page 48 Energy – Ahead of the Curve Smart innovations for the next generations — Page 33 www.voestalpine.com voestalpine information In keeping with the motto “We’re taking the Get to know the “leading actors” from our future into our own hands,” our new image campaign a little better with the enclosed and brand campaign from 2012 clearly il- DVD, including all 12 films in 12 languages, lustrates what makes us so unique: we, the and become a part of their lives for a moment. employees, with our own highly personal We offer authentic and touching glimpses strengths! Our daily commitment, love for of our day-to-day life and give you the op- detail and pleasure in taking on a challen- portunity to discover surprising and unex- ge – no matter if in a professional or a priva- pected topics in our Group. te setting – are proof of our versatility. “We’re taking the future into our own hands.” Dear reader, Author William Gibson once said “The future is al- ready here – it’s just not very evenly distributed.” Gibson was right, but his point is only half the truth. The future isn’t somewhere else – like Ja- pan or Silicon Valley – it’s everywhere, flowing back and forth. From emerging powerhouses like the BRICS to the West’s advanced economies, breakthroughs are happening all the time. Real innovation happens when people and compa- nies don’t just monitor these changes but author them. By connecting 500 Group companies and locations in more than 50 countries on five con- and Chinese child we spoke to come from dif- tinents, voestalpine helps drive progress across ferent contexts and histories, but their life goals the world. Our projects range from the subtle to are remarkably similar. the dramatic, from humble railway turnouts to Part of voestalpine’s challenge is to hear and the starter housing for rocket engines from the respond to these differences. Energy, mobility European Space Program. Whatever their scale, and strength can have very different meanings solutions like these show that groundbreaking across our web of markets. Through teamwork, possibilities are sometimes hidden in the sim- commitment and openness, we turn that variety plest ideas. Though not obviously spectacular, into inspiration for change. Our solutions emer- those railway turnouts are a cornerstone of ge because of diversity, not in spite of it. This ap- world transport. Without them, global logistics petite for overcoming challenges sets us apart, would literally grind to a halt. and allows us to take the future into our own Yet even though these parts are mechanical, they hands. It’s not always easy, but we believe that belong to a human system. The genius of their in- sustainable solutions are worth fighting for. vention began with people, and it pushes them No matter what tomorrow brings, we’re ready. further forward. Every person – from designer It’s this quiet strength, this love of detail, that to manufacturer to user – is crucial to their suc- binds us together and allows us to redefine the cess. We tackle problems at their roots as a team, limits of the possible again and again. We don’t and developing new standards is just a small have time to simply be content with our success, part of that. because we’ve already got ideas for the next The importance of details and the empowerment new developments – that’s how we stay one step of individuals is something that’s happening in ahead. We hope you enjoy reading about this wider society, too. This magazine has stories from evolution and its remarkable echoes around the all over the world about the remarkable shift world. taking place. From a student in Kazakhstan stu- dying genetics online to a Dutch music teacher Cordially, discovering cosmic gas clouds, people are crea- ting networks for mutual benefit. As distant com- munities come together through globalization, they’re learning about common ground and cultural differences. The Brazilian grandmother Wolfgang Eder, CEO of voestalpine AG 3 Summary Be There Issue 01/2013 How will we live in the future? New visions of the city of tomorrow. (p. 28) Do online courses spell the end for the traditional university? (p. 56) 10 Our Future What voestalpine employees expect Unseen inventions from tomorrow that make our 12 What Drives us Forward lives easier! (p. 70) The power of the individual 15 Citizen Science How everyone can become a scientist 18 Who Would Have Thought? 6 Our contributors Four people, their career dreams and The journalists behind Future what they became 6 Imprint 23 Tai Chi Genius Neuroscientist Norman Doidge on keeping his mind fit 24 Redesigning the Brain Interview with Norman Doidge 4 Think Ahead Stay Curious 28 Future City 64 Inventions That Haven’t Connected, quiet and with zero Really Made It emissions – visions of tomorrow’s metropolis ... and why. The devil is all in the details! 33 Energy – Ahead of the Curve 66 Trends in Visual Effects Smart innovations for the next generations The Dark Knight, Avatar and Co. 38 The Circle of Steel 70 Little Details, Big Impact A material with more lives than you think Unseen inventions that make our lives easier 40 Tomorrow’s Tracks 72 The Humanization of Space Trains – a thing of the past How a new spacesuit makes commercial or the latest in mobility? space travel possible 48 Five Nations, One Vision? 74 Expo 2015 Brazil, Russia, India, China and Do Expos really serve as a sign of the future? South Africa – an insider’s outlook 56 Revolution of Education How the Internet is going to democratize education on a global scale 5 Imprint The journalists Our Contributors: behind Future Whatever the future holds – it will be different for all of us. In this magazine, we show you how we at voestalpine see the world and its future, while at the same time taking you on a journey from Brazil to India and New York to Johannesburg. We found some of the finest journalists in the world, who tell us their stories and share their points of view and dreams. On these two pages, we introduce you to a few of our contributors. However, there are many more, like Ksenia Stroganova who tells us about life in Russia (p. 54) or Berlin-based Anne Kammerzelt and André Uhl who share their thoughts on what the city of the future will be like (p. 28). Johanna Bloomfield We have created Future to be a platform for high- Design consultant – New York, United States ly varied voices. Together, they amount to more Johanna Bloomfield has more than ten years of ex- than the sum of their parts: this magazine. perience specializing in the field of performance wear and technical fabrications. She is involved with ongoing advanced concept projects including space suit development for commercial space travel, which she introduces us to in this issue of Future. Imprint — Page 72 — Owner and media proprietor: voestalpine AG voestalpine-Straße 1 4020 Linz Publisher: Gerhard Kürner Editor-in-chief: Maria Reibenberger T. +43/50304/15-5432 [email protected] Concept, editing and design: Commandante Berlin GmbH ANDREA FENN Owner: Toni Kappesz Writer – Shanghai, China Schröderstraße 11 Italian-born Andrea Fenn is a journalist and a photo- 10115 Berlin grapher. He has studied and worked in China since 2005, where he is based in Shanghai. Fenn is fluent Translation: in Mandarin and spends his spare time writing his Audi Akademie GmbH, Ingolstadt first novel in Chinese. He explores the future of the railway together with Richard Macauley. Printing: — PAGE 40 — Kontext Druckerei GmbH, Linz 6 Contributors PAuL Sullivan Judith REker Writer – Berlin, Germany Writer – Johannesburg, South Africa Paul Sullivan is a Berlin-based writer, author, editor German-born Judith Reker has lived in Johannes- and photographer whose work focuses primarily burg since 2007, and previously resided in Kenya on music, travel and culture. His writing and images and Congo. She is a freelance writer covering cultu- have appeared in publications such as The Guardi- ral as well as business topics for publications such an, National Geographic UK, The Independent and as Architectural Digest and The Financial Times. on BBC. He investigates the Expo 2015 in Milan for Here she examines what being a BRICS country Future. means to South Africa. — PAGE 74 — — PAGE 55 — Ana Carolina MinozzO Remo BitzI Journalist – London, UK and Porto Alegre, Brazil Writer and publisher – Lucerne, Switzerland Ana Carolina Minozzo was born in Porto Alegre, Remo Bitzi was born in Switzerland where he now Brazil. She has traveled back and forth between her lives in Lucerne. Originally a banker, he turned to wri- home country and London since 2007. She is a jour- ting and now publishes his own magazine entitled nalist specializing in art and fashion and is currently zweikommasieben, revolving around contemporary studying to become a psychoanalyst. Ana gives us affairs. In this issue of Future magazine, he explains her insights on life in Brazil as a BRICS nation. how everyone can become a scientist. — PAGE 51 — — PAGE 15 — 7 Be There Giving people support and security. Thanks to our decentralized structure, we can act and react faster. This means we are readily available to all of our stakeholders and attempt to satisfy their needs with utmost flexibility and dynamism. We tackle problems at their source and don’t let go.

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