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MOTORSPORTMAGAZINE I SSUE 01 2013 RELATIONSHIPA WINNING INSIDE ►KASPERSKY LAB ►FERRARI ►FUOCO ►MANCINELLI KASPERSKY AND FERRARI A WINNING RELATIONSHIP here is one aspect that reunites Ferrari and Kaspersky Lab: the desire of being the best, Tanyway and at any time, the ability to never be content in the day-to-day relationships with partners and opponents. "At Kaspersky Lab, when we do something, we fight with the goal of doing it better than any other competitor - said Eugene Kaspersky, Co- Founder and CEO - and, more important, to do it differently. When we decide to invest in the development of our brand, we only join forces with players that share our values: innovation, business leadership, quality and success. For this reason, we are happy and proud to partner Ferrari, the world's most renowned and loved Formula 1 team". 2 Eugene Kaspersky 3 t is question of chemistry. The Kaspersky Lab team is a brand of absolute excellence in terms of designing Iand developing anti-virus software. In the last 15 years, thanks to the many experts involved, the company's pro- ducts made life easier for more than 300 million customers worldwide. And the partnership with Ferrari was a logical step to take, as it reunited two success stories with one additional common element. Both companies are named after their founders, Enzo Ferrari and Eugene Kaspersky, two men that grew up with innovation as their main goal and focus. On the other hand, F.1 means technology excellence. With the evolution of digital systems, now motorsports need part- ners that guarantee absolute reliability in on order to mana- ge complicated networks requiring perfect protection. In May 2013, during the Grand Prix of Spain at Barcelona, the first partnership between Ferrari and Kaspersky Lab was launched, and included a sponsorship package for the Russian brand of AF Corse in the Le Mans Series plus an official supplier deal for the Formula 1 team. In 2011 it came the first upgrade: Kaspersky Lab became an official spon- sor of Ferrari in Formula 1 for 2011 and 2012 while still retai- ning the commitment with AF Corse. The Kaspersky Lab brand appeared on the Ferrari 458 GT driven by Giancarlo Fisichella and Gianmaria Bruni to double titles in the 2011 Le Mans Series and in the International Le Mans Cup. 4 KASPERSKY AND FERRARI A WINNING RELATIONSHIP t Ferrari, they have been very frank and honest" - told Eugene Kaspersky in a recent meeting with Athe most influential bloggers of the IT panorama. "When we contacted them for the first time they told us that, since we did not have any experience in motorsports, we would have used a progressive approach, starting from a small sponsorship in GT competition and in the Ferrari Challenge in order to measure the operation's efficiency step-by-step. 'If you like the results' - they said - 'then we will be widening our relationship, if not, we will try to limit the loss, if any'. Today, Kaspersky Lab is one of Ferrari's main sponsors, with its logo appearing on the sidepods of the two F.1 cars, on the team's wear and on the drivers' suits and helmets. The 2013 season also featured a new strategy. Following to a 5-year deal started in April 2013, Ferrari became a customer of Kaspersky Lab and will be provided with security solutions aimed at protecting their endpoints. In collaboration with the Ferrari ICT, Kaspersky Lab developed a customized solution to satisfy those needs, developed through six months of thorough compliance tests and benchmarks with other IT security suppliers. The solu- tions developed by Kaspersky Lab were installed on about 4.000 computers, and other installs will come in order to cover the whole Ferrari panorama. "Despite the fact that it is coming from a completely different business, Kaspersky Lab compares with Ferrari in two key aspects: the research for speed and synergy. As well as Ferrari, we must be quick in reacting to the threats against digital security to provide solutions when a threat appears". said Eugene Kasperski, CEO and Co-Founder of Kaspersky Lab. "Like Ferrari established its success on the perfect synergy between the cars, the drivers and the team, Kaspersky Lab relies on innovative technology and top experts to develop the best security solutions available on the market". This project represents a true benchmark in the field, especially considering Ferrari's needs. The Kaspersky Lab solution will not be installed only on the com- puters used in the offices, but also on the smartphones and tablet PCs used by the staff. Ferrari also dictated some iron- hard standards regarding their production process to gua- rantee the security of their drivers during the races. For this reason, Kaspersky Lab developed a solution that combi- nes maximum flexibility in terms of the management with a total control over the IT systems. Technology, innovation, Vilander and Bruni speed are pivotal aspects of this partnership, which is at Le Mans 2011 already a worldwide success. 5 6 FERRARI’S RUN FOR THE TITLE A battle for excellence, an high-tech challenge that also involves a key human aspect. Once again, Ferrari kept its name in the world elite of motorsports being a cult team, the one that everybody else aims to beat 7 8 The Maranello-based squad took full advantage of the track, and while the series has now Texperience made in the last entered its long closing stint leading to few World Championships, which were hen the overall values were then the grand finale in Brazil, both the hard-fought until their latest stages Tsubstantially changed by the Spaniard and his team-mate Felipe against Red Bull, and fielded a new car "secret" - and illegal - test ran by Massa are in good position to aim at for the 2013 season, the quick and Mercedes at Barcelona, which enabled the championship. consistent F138. A great race at the Stuttgart-based manufacturer squad lonso is currently second in Melbourne, where Fernando Alonso to close in large part their gap to Ferrari, Astandings and has his aim set ended up onto the podium straight Lotus and Red Bull. Once again, Ferrari on the leader, Sebastian Vettel. away behind Kimi Raikkonen, was proved to have a particular ability written There's still a long road ahead and followed by two wins at Shanghai and in their DNA, the determination to stay Maranello proved they can close even Barcelona, enough to convince the strong and never get discouraged or larger gaps with the help of Alonso's skills fans of the project's potential. A small disheartened, keeping up with the and with the guidelines of Luca di hiccup came at Monte Carlo, but Ferrari challenge and preventing their rivals from Montezemolo, who stands very close did not back down. The key for 2013 resting on their laurels. From Canada to the team. New developments will be is the ability to manage the Pirelli tires, onwards, at Silverstone, Nurburgring brought on-track in the next few races and Ferrari made lots of progress on and Hungaroring, on completely different as a last effort needed to deliver Alonso this aspect during the season's initial racetracks, Alonso constantly scored with an even more solid and performing stages. valuable points, performing according car than in the first few rounds of the to the team's straight-headed strategies. season. The challenge is set, and And then it came the Spa- Ferrari is not missing a beat with Francorchamps masterpiece. After an Kaspersky lab on their side (and in ill-fated qualifying session that forced their PCs!). him to start from ninth on the grid, Alonso made it up to second place on Race Day at the world-famous Belgian FERRARI’S RUN FOR THE TITLE 9 OF 10 FUOCO F THE FUTURETHE MAN 11 errari, Formula 1, excellence. And more. Kaspersky Lab is also com- Fmitted to young talent, to the peo- ple who represent the future of the sport. Fuoco becomes Fiction! In this scenario, there could not have been a better choice than Antonio Fuoco, The life of Antonio Fuoco is not only made of turns, overtakes and adrenaline. a really young prospect already part of He will now be the main character of a Web Series produced by Kaspersky Lab the Ferrari Driver Academy. Fuoco, who and Hibo. Titled "A Season Of Fire", the series will feature five episodes to be is only 17, is at his first season in open- published on the official channels of Kaspersky Motorsport and covering Fuoco's wheel competition but already showed to growth experience in this season's F.Renault 2.0 ALPS. "A Season Of Fire" will have the DNA of a champion. His sen- show some unknown backstage aspects of a driver's life including preparation, sational talent brought him to the top of debriefings, pre-qualifying and pre-race situations, paddock and racing life. The the F.Renault 2.0 ALPS championship Web Series will be available at the following links: together with Prema Powerteam. The young, Calabria-based driver is a spoke- Official Website: sman for the Kaspersky brand and, http://www.kasperskymotorsport.com/a-season-of-fire/episodes/a-season-of-fire/ despite the lack of experience, captured Facebook: https://www.facebook.com/KasperskyMotorsport his first win in the opening round at Twitter: https://twitter.com/kl_motorsport 12 Vallelunga, cruising to victory in Race to-flag in Race 1 for his third win. with the Brazilian led to a crash remi- 2 after ending up Race 1 in second. Unfortunately, In Race 2 spunt after niscent of Monza, although this time In an exciting stint, Fuoco then domi- being hit by his team-mate Bonifacio.
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