PROGRAMME From 4th -10th September 2021
PROGRAMME UPDATED TO 3rd AUGUST 2021
Please note that all the events featured in the Milan Design Week schedule are subject to change or cancellation due to reasons of public health and safety, comprising any Covid-related restrictions or as a result of any preventative measures issued by the municipality. It is, therefore, advisable to check all events closer to the scheduled dates, also on the websites or social media pages of each individual organiser.
CITY CENTRE S.AMBROGIO/CARROBBIO BRERA PORTELLO CADORNA/CASTELLO LAMBRATE/CIMIANO QUADRILATERO/P.VENEZIA INGANNI P.ROMANA/LODI/CINQUE GIORNATE RHO FIERAMILANO TORTONA AROUND MILANO ISOLA ONLINE
CITY CENTRE
FROM 4th - 19th SEPTEMBER
INTERNI CREATIVE CONNECTIONS UNIVERSITÀ DEGLI STUDI DI MILANO VIA FESTA DEL PERDONO
Interni, the illustrious Italian design magazine, proposes a series of installations, thematic exhibitions and micro-architectures in 3 city spaces - Università degli Studi, the Brera Botanical Garden and the ‘Audi City Lab’ - to stimulate and cultivate connections between top creatives in the sector who have an intrinsic need to link people, ideas and projects from different places, environments and cultures. Created by illustrious national and international designers, under the patronage of companies and institutions, the installations aim to portray the collective yearning for regeneration animated by conscientious listening to the ‘things of the world’, greater sensitivity, attention and ‘care’ for things. The exhibition marks FuoriSalone’s 30th anniversary, established in 1990 by Interni and unanimously acknowledged as ‘the’ landmark event for international design and architecture. www.internimagazine.it
FROM 4th - 10th SEPTEMBER
PRATONE FOREVER PIAZZA SAN FEDELE
2021 marks the 50th anniversary of Pratone Gufram: the irreverent chaise-longue that is an iconic cult piece and a point of reference in the history of Italian design. Pratone, created in 1971 by the Strum Group (Giorgio Ceretti, Pietro Derossi and Riccardo Rosso), places the emphasis on creative freedom rather than on functional needs. With its long green stalks, this unconventional seat represents a section of a grassy garden, deliberately out of proportion, which users can comfortably recline on, a zany alternative to the classic armchair. Gufram Pratone is a radical, revolutionary item that expresses a sense of irony and brings vibrancy and colour to any environment. www.gufram.it/en
FROM 5th - 10th SEPTEMBER
(RE)NEW TOGETHER ARPER SPA VIA PANTANO 30
As the name suggests (Re) New Together is an innovative way of connecting, collaborating and socialising. The concept that will guide Arper's presence for Design Week is closely connected to the brand's DNA and to the experience we have endured in 18 months of a pandemic that has inevitably influenced our approach to things, people and situations. A talk will be held on Monday 6th September, focusing on the issue of sustainability as an integral part of the project design with the three preeminent designers showing at the SuperSalone. This can be accessed in two formats: in presence at the Arper showroom and on social media and Supersalone digital platform. An installation dedicated to the late Italian-Brazilian architect Lina Bo Bardi will also be on display in the via Osti 2 space. www.arper.com
FROM 4th - 10th SEPTEMBER
ARCHITETTURA 6.0 SHOWROOM COSENTINO PIAZZA FONTANA 9
6 architects 6 projects 6 visions: like the 6 facets of a cube. This imaginary exhibition is created from the concepts of 6 different architects, a sort of freely-planned structure, both abstract and real. Concept is close to action/construction thanks to the process of rapid prototyping and the universal language of making. An operational 3D printer will demonstrate its applications and the ever-present effectiveness of modelling ideas. The architects under the spotlight are: Atelier(S) Alfonso Femia, Giuseppe Tortato, Maurizio De Caro and Michele Brunello, Mygg Architecture, Park Associati and Vittorio Grassi Architetto and Partners. ioarch.it
FROM 4th - 19th SEPTEMBER
FALSO AUTENTICO LARGO FRANCESCO RICHINI/UNIVERSITÀ DEGLI STUDI DI MILANO
Falso Authentico (False Authentic) is a new oeuvre by the artist Marco Nereo Rotelli. Two installations - located in the Università Statale cloister and in Largo Francesco Richini - are connected by a single concept: to enable persons to experience opposites, without compromise. Externally the ‘Falso Authentico’ installation resembles an African mud hut, in its interior visitors can interact between the physical and digital world. The installation in Piazza Richini ‘Falso Autentico Concept Lab’ intensifies the experience created by the artwork: it becomes a place to compare and exchange ideas, where visitors can dialogue with the artist and approach new expressive forms. www.videomobile.it
FROM 4th - 10th SEPTEMBER
DRESSING DEPERO GALLERIA EXPOWALL VIA CURTATONE 4
For Milan Design Week, the Expowall gallery presents an unprecedented Scultura Vestita (Dressed Sculpture) by the contemporary artist Stefano Bressani that reproduces Fortunato Depero’s famous image ‘Pupazzo che beve il Campari soda’ (Puppet Drinking Campari Soda). Bressani’s homage to Depero exhorts us to look to the future and it positively overwhelms the viewer with a playful blaze of colours. www.expowallgallery.com
FROM 4th - 10th SEPTEMBER
THE CASSINA PERSPECTIVE 2021 CASSINA MILANO VIA DURINI 16
Three apartments recreated in the Milan showroom: an all-inclusive design project for the home comprising the living/dining areas, bedroom and outdoor spaces. Thanks to Cassina LAB - a collaboration between the Cassina Research and Development Centre and Poli.design at the Politecnico di Milano - the research for innovation continues in the study and development of sustainable materials and wellness functions to make the home experience more comfortable as well as more sustainable. www.cassina.com
FROM 4th - 10th SEPTEMBER
DA COSA NASCE COSA VIA DELL’UNIONE 6
Da Cosa Nasce Cosa (One thing leads to another) is an exhibition dedicated to the themes of social inclusion, the circular economy and sustainable design. An inclusive social-relational design training project, a collaboration between deaf and hearing persons (signers and oralists) who have repurposed industrial waste materials from Italian design companies to create unique objects or mini-series. The items on display will be available for purchase on a dedicated e-commerce platform that will be subtitled and translated into lis2speech with the objective of fostering a robust community between deaf and hearing people to kickstart an independent, inclusive, sustainable design production based on the principles of circular economy. www.t12-lab.it
FROM 4th - 10th SEPTEMBER
DURINI DESIGN DISTRICT VIA DURINI
The Milano Durini Design Association - the collective project that highlights the sector’s excellence - will present insiders and the public alike with their new concepts in evocative and unique contexts as a confirmation of the current surge of positivity and as an important economic commitment for the Italian recovery. Cultural exchanges, product presentations and baseline case histories will be attended by architects, international designers and sector operators. The Durini stores in this association will be revamped for Design Week to become hospitable venues for dialogue and to promote the new lifestyle proposals globally acknowledged for their high-level design. www.milanodurinidesign.it
FROM 6th - 10th SEPTEMBER
SAWAYA & MORONI DESIGN ICONS SINCE 1964 SHOWROOM SAWAYA & MORONI VIA CLERICI 1
To celebrate the 38th anniversary of its foundation, Sawaya & Moroni presents an anthological exhibition on auteur design entitled “La Struttura Esposta” (Structures on Display) which will present historical pieces created by the major contemporary architects who have designed for the Milanese company over the last four decades. www.sawayamoroni.com
FROM 4th - 10th SEPTEMBER
LA MATERIA DIVENTA DESIGN DESIGN ITALY VIA VINCENZO MONTI 12
Four manufacturers interpret the theme ‘When Material meets Design’ through the innovation of materials and production processes to create extraordinary design objects. The different materials of origin, all cohesive thanks to their eco-sustainable credentials and their recycling suitability, are transformed with surprising production methods and stunning results. Rice husks, aluminium, cardboard, corn and cork come to life and create artistic and functional form in everyday objects.
Designitaly.com
FROM 1st - 14th SEPTEMBER
TEMPORARY INSTALLATION WITH PLANTERS SHOWROOM DE PADOVA VIA SANTA CECILIA 7
Presentation of the new creations from Boffi/De Padova thanks to its collaboration with ‘Time & Style’. Ryutaro Yoshida, innovative founder of the ‘Time & style’ brand, assisted by the Boffi|DePadova staff, will be at hand in the showroom for the duration of the exhibition to guide the public (who will have free access) through the contents of the project and the cultural roots of Yoshida’ work. www.boffi.com
FROM 4th - 10th SEPTEMBER
ANTOLINI MARBLE EXHIBITION VIA DANTE/PIAZZA FONTANA
By selecting the structures traditionally used for photographic exhibitions, Antolini creates a display of twenty marble slabs. Not just to share the beauty of marble but also as a tactile experience, providing an opportunity to touch and marvel at the incredible natural material that has made the Italian company Antolini globally renown. Technological innovation and materials will be the themes of the 7 dates at the new showroom in Piazza Fontana, exclusive encounters between designers, architects and stonemasons.
BRERA
FROM 4th - 10th SEPTEMBER
BRERA DESIGN WEEK BRERA
Brera Design Week makes a welcome return with a series of events, exhibitions, concepts and products in the famous showrooms. The September edition, focusing on inclusivity and sharing, creates a waft of positivity for Milan and the whole of Italy. Amongst the many initiatives, the historic K35 tram - redesigned for the occasion by the architect Michele Perlini - will be travelling through the district’s historic streets. The concept of contemporary living in its various forms, so pertinent at this moment in time, is explored by design, art, architecture and technology to offer invaluable points of comparison for manufacturers and designers. Brera Design Week is the reference platform open to collaboration with companies and designers thanks to dedicated project formats.
2021.breradesignweek.it
FROM 5th - 12th SEPTEMBER
TECHNO FUTURE WORK + ZANOTTA: INTIMACY PIAZZA XXV APRILE
A design exhibition in an unusual venue - inside the Porta Garibaldi Caselli Daziari (Customs toll gates). Techno presents TClub: a convivial venue for working and sharing, a place for exchanging ideas and an environment suited to individual or team work; Zanotta interprets implemented solutions to embrace new ways of living in the home environment. Piazza XXV Aprile becomes an intersection - from public to private, from exterior to interior, from the rooms of the home to the office areas. www.tecnospa.com
FROM 4th - 10th SEPTEMBER
ENDLESS LANDSCAPE CASABRERA PIAZZA SAN MARCO 3, CORNER VICOLO PIERO MANZONI
Lea Ceramiche presents Endless Landscape, an installation by the architect Ferruccio Laviani, which represents a parenthesis within the urban fabric where individuals can lose themselves for a few fleeting moments and experience a space without limits or boundaries. The design elements and surfaces of the temporary installation form a piazza - a place to sit, to reflect, an architectural forest, an infinite panorama - to offer the visitor an unprecedented perceptive and immersive experience. www.leaceramiche.it
FROM 4th - 10th SEPTEMBER
ANTOLINI MARBLE EXHIBITION VIA BRERA/CORSO GARIBALDI
By selecting the structures traditionally used for photographic exhibitions, Antolini creates a display of twenty marble slabs. Not just to share the beauty of marble but also as a tactile experience, providing an opportunity to touch and marvel at the incredible natural material that has made the Italian company Antolini globally renown. Technological innovation and materials will be the themes of the 7 dates at the new showroom in Piazza Fontana, exclusive encounters between designers, architects and stonemasons. www.antolini.com
FROM 5th - 12th SEPTEMBER
MULTISENSORIAL GARDEN. BIODIVERSITY DESIGN PIAZZA XXV APRILE
Installation of a multisensory garden, a concept that is now increasingly used in contemporary micro urban decor and in the design of new cities. A place where we reclaim - through sounds, aromas and sensations - the connection fragmented by previous developments. A representation of Lexus' production method that is no longer based exclusively on humans but on the balance between human needs and its surrounding environment. www.lexus.it
FROM 4th - 12th SEPTEMBER
NATURAL CAPITAL ORTO BOTANICO DI BRERA VIA BRERA 28
Design CRA, Carlo Ratti Associates presents, for Eni ‘Natural capital’: an installation inside the Brera botanical garden that represents the ratio of the carbon dioxide absorbed and the oxygen released by nature. Natural Capital is an attractive array of floating spheres - each of different sizes depending on the type of shrub, age, vital characteristics and the co2 stored in its life cycle - to demonstrate the role that plants play in producing oxygen and to create a physical dialogue between the orchard plants and the installation. carloratti.com
CADORNA/CASTELLO
FROM 4th - 10th SEPTEMBER
DDN HUB PIAZZA DEL CANNONE/VIALE EMILIO ALEMAGNA/PARCO SEMPIONE
A stunning glasshouse, installed within the grounds of Parco Sempione, enhances the beauty of the park’s surrounding outdoor monuments and superbly highlights the adjacent landscape. An imposing marble totem surrounds the piazza to create equilibrium with the location and to enhance the harmony between natural materials and the contemporary context. The design-led installation aims to convey a welcoming feeling thanks to the personalization of the environment that the visitor can experience as a protagonist. The DDN HUB hosts a variety of exhibitions, talks and performances for a wide audience. www.designdiffusion.com
FROM 4th - 10th SEPTEMBER
DESIGN VARIATIONS 2021 PALAZZO LITTA CORSO MAGENTA 24
The Aires Mateus studio (Lisbon) will invigorate the main courtyard at Palazzo Litta with an oversized seaside cabin to create ‘Una spiaggia nel Barocco’ (A Beach in the Baroque) which underlines both the need for a renewed state of cohesion and the need to simply have some fun, a new message of positivity and conviviality in sync with the relaunch of Milan and Italy. The temporary installation is an almost metaphysical vision in playful juxtaposition with the venue: the evident pop-up nature of the site-specific exhibit contrasts with the cultural formality and permanence of the Palazzo courtyard. The first floor of the building will host installations by numerous companies, start-ups, institutions and leading design schools from around the globe, adhering to a clear and collective vision that aims to promote the culture of project making and design and the development of new thinking models. www.moscapartners.it
FROM 4th - 10th SEPTEMBER
VANITY FAIR OURFUTURE CONDE NAST FRAME PIAZZALE CADORNA 7
Vanity Fair personalises the Frames spaces and courtyard with its unique presentation based on the concept of sustainable design. The OurFuture event is dedicated to further developing previous Vanity Fair ventures, dedicated to sustainability and design, with a series of special initiatives focused on the current state of sustainability and its future prospects. A particularly well-informed group of speakers will discuss a positive shift towards a more sustainable world to create engaging content both for physical and digital audiences. www.vanityfair.it
FROM 5th - 12th SEPTEMBER
GRANDESIGNETICO MEETING ACQUARIO CIVICO DI MILANO VIALE GADIO 2
The grandesignEtico conference will be presented at Milan’s prestigious art nouveau Civic Aquarium. An exhibition and agenda of meetings dedicated to the importance of the role of Design in the near future, analysing the changes imposed upon us by the Covid-19 pandemic and aimed at refocusing attention on the dimension of Ethics. There will be particular focus the importance of building a collective trait that commences from a profound change in our way of thinking about production structures, distribution and technological projects. www.associazioneplana.it
FROM 5th - 10th SEPTEMBER
TEMPORARY INSTALLATION OF 16 TREES IN FRONT OF THE TRIENNALE DI MILANO VIALE EMILIO ALEMAGNA 6 On the occasion of Milan Design Week, installation of a small wood, directly in front of the Trienniale, with the same quercus palustris species that will be planted in Piazzale Loreto: sixteen types of trees to represent the synthesis of the Sky Forest, the green urban space envisaged for the Piazzale Loreto LOC - Loreto Open Community redevelopment project. The objective is to present a preview of the LOC project, how it will come to life and a how real community will be created by the ambitious redevelopment with the purchase of 500 plants by the real estate services company Cetruus Nhood: 300 to be planted in Piazzale Loreto to create a natural microclimate and the remaining 200 donated to ForestaMi. nhood.it
FROM 7th SEPTEMBER - 7th NOVEMBER
OFFICINE SAFFI AWARD OFFICINE SAFFI VIA AURELIO SAFFI 7
The 45 finalists for the Officine Saffi Award are artists who hail from 16 countries and who have chosen ceramics as their main expression. They will exhibit their works in Milan from 7th September 2021. Installations, sculptures, objects and research projects will be featured in an open display curated by Riccardo Rossi, where the world of design meets that of contemporary art and high-end international craftsmanship. An exhibition brimming with ideas featuring fascinating research on ceramic materials. Officine Saffi offers a vision on the world of contemporary ceramics to give the public a global insight on international trends that are pushing the boundaries between collectable design, high-end artistry, decorative arts and contemporary art. www.officinesaffi.com
FROM 3rd SEPTEMBER - 31st OCTOBER
FITTILE. L’ARTIGIANATO ARTISTICO ITALIANO NELLA CERAMICA CONTEMPORANEA - ITALIAN ARTISTIC CRAFTSMANSHIP IN CONTEMPORARY CERAMICS. QUADRERIA TRIENNALE DI MILANO VIA ALEMAGNA 6
Fittile - this Fondazione Cologni project, aimed at promoting artisan excellence, offers a fascinating journey through Italian artistic ceramics, one of most ancient expressions of Italian material culture. A unique opportunity to admire the superb works passionately created by skilled artisans and leading ceramic artists, a culture that narrates and represents customs and rituals in relation to various social behaviours, formal and decorative expressions, always suffused with elevated artistic content. The works on display constitute an archetypal overview of artisans, authors of a unique wealth and diversity unique, who express their ability to create through ancestral know-how, skilled techniques and their personal expressive language. www.fondazionecologni.it
QUADRILATERO/P.VENEZIA
FROM 4th - 10th SEPTEMBER
METAMORPHOSIS GALLERIA D’ARTE MODERNA VIA PALESTRO 16
This exhibition, hosted by GAM, takes a ground-breaking approach and investigates metamorphosis, the central concept of contemporary creativity. Under the artistic direction of Alba Cappellieri, Professor at the Milan Polytechnic, the storied Roman jewellery maison Bulgari narrates the irresistible image of the snake, a fascinating emblem of metamorphosis and regeneration in all cultures and an icon of Bulgari’s goldsmith mastery since the 1940s. Metamorphosis presents the works of 4 international artists: Ann Veronica Janssens, Azuma Makoto, Daan Roosegaarde and Vincent Van Duysen, who have interpreted the theme through their own creative languages in site-specific installations. bulgari-hub.bulgari.com
FROM 5th - 10th SEPTEMBER
SONO TAZZA DI TE! 100 SMASHING WOMEN DESIGNERS CASA MUSEO BOSCHI-DI STEFANO VIA GIORGIO JAN 15
A unique exhibition, curated by Anty Pansera and Patrizia Sacchi, with an eclectic array of over 80 incredibly original cups by 80 female artisans. These makers and masters have used the most diverse materials to design a collection of disparate cups, creating real objects of desire. 14 special guests will present their projects: Alessandra Baldereschi, Gabriella Benedini, Annalisa Cocco, Caterina Crepax, Laura Fiaschi (GUMDESIGN), Daniela Gerini, Silvia Levenson, Chiara Lorenzetti, Antonella Ravagli, Elena Salmistraro, Marta Sansoni, Annarita Serra, Sabrina Sguanci and Angela Simone. The cups will be auctioned by Jean Blanchaert in favour of the Arché Foundation. www.dcomedesign.org
FROM 5th - 10th SEPTEMBER
AUDI CITY LAB 2021 @DesignWeekMilano|LUCE SULLE CITTÀ VIA DELLA SPIGA 26
Design, Sustainable Mobility and Technological Innovation with a focus on the multiple uses of Light are the themes of this Audi project on the occasion of Milano Design Week. The buzz words are internationality, creativity, social and territorial inclusion, new generations and urban redevelopment. Marcel Wanders lays claim to the internal space of the ground floor of the exclusive via della Spiga edifice and creates an installation that spills over onto the external facade. In contrast to the unfinished space of the courtyard, the interior decor is minimal and elegant with a high technological content where light, a medium of communication and connection, is the fil rouge of the project. Outside, a horizontal monolith, minimal in shape but with projected light, lures the public inside the installation and creates an emotional environment with ‘high style content’. myaudi.it
FROM 4th - 10th SEPTEMBER
MONTENAPOLEONE DESIGN EXPERIENCE VIA CROCE ROSSA/VIA MONTENAPOLEONE
Video-sculpture installation created in via Croce Rossa by the visual artist Giuseppe Lo Schiavo: his personal tribute to digital, a medium that has characterized the art world in the past year, with references to the history of Italian design. An interactive work of crypto art: the artist is one of the pioneers of the digital revolution and, for this occasion, presents two sculptural LED video-walls that project a digital theatrical work, with performance elements found in contemporary experimental theatre, within futuristic and computerized staging. www.montenapoleonedistrict.it
FROM 4th - 10th SEPTEMBER
BONACINA 1889, I GRANDI MAESTRI – THE GREAT MASTERS VIA DELLA SPIGA 30
Four showcases/locations staging creative installations on the theme of design and the related economic chain - on the core values of Made in Italy. Four great masters - Giovanni Travasa, Franco Albini, Gio Ponti and Joe Colombo - fuse tradition and innovation to represent the iconic design of the historic Bonacina 1889 company. The project conveys the culture of design as a concept and thought, through the mastery and the legendary names who have designed these iconic creations that are displayed globally and that have entered the collective imagination. The expression of a city that is the bearer of an innovative international circular economy, which turns its gaze to the centrality of man and his living relationship with his surrounding environment. lampoonmagazine.com
FROM 4th - 12th SEPTEMBER
LA CASA FLUIDA PALAZZO BOVARA CORSO VENEZIA 51
Elle decor injects vibrancy into the Milanese design week with a new exhibition dedicated to the changes that influence the home and lifestyles. La Casa Fluida (A Fluid Home) is a new way of welcoming the multiple ways of living indoors, the so-called ‘new domesticity’. A 360° concept of home as a lifestyle: not just a private space but a place dedicated to work, living and entertainment, shopping, wellness, education and hosting, with a particular focus on sustainability. The interior design is by Elisa Ossino Studio, in collaboration with Marco Bay for the landscape design. The various environments are designed in a multimedia way to create interactive experiences for visitors that evoke a strong synergy between real and virtual: hybrid habitable spaces for meeting, for learning and for entertainment where users can safely and securely reclaim their habits that were curtailed by the pandemic. www.elledecor.com/it
FROM 4th - 10th SEPTEMBER
IN/CASA KARTELL (KARTELL LOVES THE PLANET) KARTELL VIA CARLO PORTA 1
On the occasion of Design Week 2021, Kartell presents a project based on its commitment to sustainability and environmental friendliness in living spaces. INCASA/KARTELL: innovations, contemporary colours, new functions and eco- sustainable materials, plus, more advanced production technologies. A dreamlike set- up that presents new products from the Kartell universe inside the store, with particular emphasis on the living area. www.kartell.com/IT
FROM 4th - 12th SEPTEMBER
DOPPIA FIRMA 2021: DIALOGHI TRA PENSIERO PROGETTUALE E ALTO ARTIGIANATO - DOUBLE SIGNATURE 2021: A DIALOGUE BETWEEN DESIGN AND ARTISANAL EXCELLENCE PALAZZO MORANDO VIA S. ANDREA 6
Fifth edition of this project promoted by Fondazione Cologni dei Mestieri d'Arte in partnership with the Michelangelo Foundation for Creativity and Craftsmanship. The project format is well known in the world of design and high-end craftsmanship as it enhances reciprocal cross-fertilisation between forward-thinking design and authentic know-how of the great European masters of art. The 2021 edition, dedicated to the theme of the garden, enables visitors to get up close to the creativity of important European designers and authentic Italian artisans, enhancing the dialogue between international creativity and high-end Italian manufacturing. Numerous materials are used: wood, marble, metals, mosaics, ceramics, terracotta, lace, fabrics, plus, new interpretations of functional or decorative objects dedicated to the outdoors. The project also aims to extend each individual artisan’s expressive potential by helping them to understand which new dimensions can be explored and, at the same time, it offers designers the opportunity to work with interesting techniques, materials and practices. 12 creative partnerships between global designers and Italian artisans who have chosen to share dual authorship of a contemporary design project. www.doppiafirma.com
FROM 5th SEPTEMBER - 26th NOVEMBER
ARCHIVIO UNIFOR - ALDO ROSSI SPAZIO UNIFOR CORSO MATTEOTTI 14
ARCHIVIO UNIFOR is a re-editions project that delves into the historical archive and the original drawings of the great architects who have collaborated with the company, bringing to light timeless objects of inestimable value. These emblematic works are completely re-edited and presented at the legendary UniFor space, showcased by an evocative installation curated by Ron Gilad. An urban micro-piazza opens up before the eyes of the viewer like an invite to immerse oneself. Just like a surrealist painting, the proportions are muddled, intersected. The architects’ original images and drawings, sourced from the historical archive can also be admired: objects that are emblematic of fundamental architecture which become ‘domestic’, reduced in proportions, without ever losing their significance. www.unifor.it
FROM 4th - 12th SEPTEMBER
ROOMS SHOWROOM JUMBO GROUP VIA HOEPLI 8
As part of the Design Week 2021, Jumbo Group presents a special installation under the portico outside its Milanese showroom that focuses on the theme of conviviality and of the return to sharing moments linked to eating together. A 7.5-metre-long table, placed on a 9.5 m x 2.8 m grassy lawn is set up to present the 5 brands that are part of the Jumbo Group. jumbogroup.it
PORTA ROMANA/LODI/CINQUE GIORNATE
SEPTEMBER 4TH FROM 8th - 10th SEPTEMBER
MAMMA MIA! MERCATO DI CAMPAGNA AMICA VIA FRIULI 10
Mamma mia! is a site-specific mural collage conceived by Stefano Rossetti to redesign a public space, part of an urban regeneration project that gives greater visibility to the Campagna Amica Farmers’ Market and creates a world in which the values of sharing and respect for nature can become reality, even in a city area. The customers will be greeted by some of the cornerstones of sustainability as they enter the market: the natural materials used for the façade, the respect for waste and the recycling of natural resources that the Planet offers us. The Mother Earth mural aims to enhance and celebrate harmony, conviviality, sustainability and the circular economy that the fruit market, backed by Coldiretti Lombardia and Campagna Amica, puts into practice on a daily basis. lombardia.coldiretti.it
9th SEPTEMBER
L’ABITARE TRA ARCHITETTURA E ANTROPOLOGIA: LA DINAMICA VERTICALE E ORIZZONTALE DELLA CITTÀ - ARCHITECTURE AND ANTHROPOLOGY: THE VERTICAL AND HORIZONTAL DYNAMICS OF CITY LIVING PALAZZINA LIBERTY LARGO MARINAI D’ITALIA
A debate to reflect on the themes of the city’s vertical and horizontal architecture, highlighting the anthropological aspect and consequently, in the truest sense of the concept of design, city planning. More specifically, the event promoted by Area Porta Romana is a dialogue between professionals in the sector (Arch. P. Sacerdoti, Arch. G. Biondillo, Arch. M. Ghilotti, Prof.ssa M.V. Capitanucci) and a lecture by Prof. Silvano Petrosino, Professor of Communication Theory and Anthropology). areaportaromana.com
FROM 4th - 10th SEPTEMBER
LE ICONE DI MILANO, L’ARTE DI METTERSI IN GIOCO -THE ICONS OF MILAN, THE ART OF GETTING INTO GAME GIARDINO DELLE CULTURE VIA EMILIO MOROSINI 8
The decorative design studio Progettiomenodue presents an artistic installation in association with Artamica and Giardino delle Culture NOW, in collaboration with CANDYSLAB and LFP RETAIL. Through a scenography inspired by an XL version of the classic game of Monopoly it celebrates the city of Milan and the many women - Milanese by birth or adoption - who all make it so special and unique today. Albeit in a light- hearted way, it represents a starting point for reflection on how much, still now, women often work behind the scenes and rarely have the recognition they deserve. www.progettomenodue.com
FROM 4th - 10th SEPTEMBER
MODELLARE IL FUTURO. RICERCA E CREATIVITÀ, PROGETTO, RIUSO, DESIGN NELLE SCULTURE E NEI PANNELLI TESSILI - SHAPING THE FUTURE. RESEARCH AND CREATIVITY, PROJECT, RECYCLE, DESIGN IN SCULPTURES AND TEXTILE PANELS VIALE BEATRICE D’ESTE 40
Presentation of textile sculptures, clothes and accessories inspired by Dante’s Inferno on the occasion of the 700th anniversary of the poet’s death, accompanied by magnificent textured panels interpreting The Inferno in a contemporary way. These large-scale textile conceptions are created by the artistic duo DAMSS who exclusively use recycled fabrics and materials. The textiles have been forcefully manipulated and shaped to obtain 3D effects of different weights to suit the different characteristics of the works. Alongside the sculptured garments, some prototypes of design objects and accessories will also be presented during the exhibition. www.damss.com
FROM 4th - 10th SEPTEMBER
ART & DESIGN – CREATIVE LAB VIA ADIGE 11
Interior designer Andrea Castrignano’s new collections, created in collaboration with Italian partners, will be presented in a ‘design corner’, in visual communication with pictorial and sculptural works of art, plus, graphic and material elements that stimulate the viewer to individuate their own experimental profile. The focus of this experimentation is the concept of ‘visual experience’ in which everything flows in a fast- moving rhythm of shapes and colours ricocheting between Art and Design. Suggestions and recollections of lights and colours occasionally materialize in a work of art, occasionally in a design object. www.andreacastrignano.it
FROM 5th - 10th SEPTEMBER
LA FORMA DEL SACRO OGGI - SACREDNESS TODAY BAGNI MISTERIOSI VIA CARLO BOTTA 18
The 1930s Bagni Misteriosi lido and the adjacent Teatro Franco Parenti will host installations, video-photographic exhibitions and performances to explore and experiment with a unique dialogue between art, design, architecture and nature. The aim is to create experiences for the public that are not actually an end in themselves but stimulate broad reflection. A national photographic competition is also scheduled, with a jury chaired by the photographer Oliviero Toscani. The installations are curated by architects Michele De Lucchi and Mario Botta who have created two site-specific projects that portray their personal architectural interpretations of the idea of sacredness. www.parentidistrict.com
TORTONA
FROM 4th - 10th SEPTEMBER
TORTONA ROCKS VIA TORTONA 5/VIA TORTONA 20/VIA SAVONA 33
Tortona Rocks returns for its sixth re-run; each year this vibrant reference point for design in Milan, and unmissable port-of-call in the Fuorisalone circuit, is ramped up to interpret the changes and to reflect on the role of design in contemporary society with an organic and multidisciplinary approach. Tortona Rocks offers a transversal viewpoint that embraces the urban fabric, public spaces, mobility, production systems and the reduction of environmental impact encouraging us to rethink not only our habitats but also the attitude with which we relate to them. The contemporary design exhibition and communication event concept will present a range of internationally-renown enterprises and expositions to re- establish a composite narrative of the design world that looks to the future through a vision of synthesis and convergence between disciplines. Sustainability, technology and territory are the central themes that link the projects. www.tortona.rocks
FROM 4th - 10th SEPTEMBER
THE PLAYFUL HOME VIA SAVONA 33
The Playful Home: Home of the Future Present is the project conceived by The Playful Living multidisciplinary team that enables the public to enter and discover a real home dedicated to a couple with children aged 1, 6 and 12 years old and to experience the entire relational world that gravitates around them: comprising furnishings, accessories and amenities. The house is recreated in a 220m2 loft with indoor and outdoor spaces and brings to light those virtuous relationships that nurture the proper development of its inhabitants. A series of workshops and meetings will facilitate the development of these dynamics. The Playful Home: La Casa del PresenteFuturo is created in collaboration with the research laboratory CILAB (Creative Industries Lab) at the Politecnico di Milano and the International Master Degree in Kids & Toys at Poli.Design www.theplayfulliving.com
FROM 4th - 10th SEPTEMBER
SUPERDESIGN SHOW 2021 SEPTEMBER – SPECIAL EDITION R/EVOLUTION SUPERSTUDIO VIA TORTONA 27
SUPERDESIGN SHOW EXTENSION, BEYOND DESIGN SUPERSTUDIO MAXI
Superstudio presents two initiatives dedicated to the world of Design and a conduit open to new design that interacts with all appeals for innovation, sustainability, multidisciplinarity and interconnection. Two major events to address current issues such as icons of the new millennium, female creativity, artificial intelligence in the home, new production techniques, plus, living and working open air.
Superdesign Show 2021 September - Special Edition will be held at Superstudio Più in Via Tortona 27, the great multifunctional and flexible design hub with a cultural- commercial vocation that, for over twenty years, has always been an exponent for innovation and creativity. The new concept introduces a re-evaluated pathway open to the new design that has emerged in the post-pandemic year.
Superdesign Show 2021 September - Extension Design beyond Design - a multidisciplinary and multicultural composite event, ‘a design fair in motion’ that will present installations, animations, contests, exhibition and meetings - the perfect opportunity to discover the wonderful new Superstudio Maxi in via Moncucco, Milan’s largest open exhibition space that is elegant, technological and sustainable. www.superdesignshow.com
FROM 4th - 10th SEPTEMBER
TORTONA DESIGN WEEK 2021 - SPECIAL EDITION LARGO DELLE CULTURE/VIA TORTONA 31/VIA TORTONA 30
For this September edition Tortona Design Week proposes the IN-OUT PERCEPTION OF SUSTAINABILITY project, a continuous confluence between the internal and external world, between the ego that sees the world with two eyes and the ENVIRONMENT seen by a multitude of eyes. In a year in which everything has changed, where it’s a continuous ‘IN-OUT’, we must interrogate the present and the future. The home, the office, the factory, the street, the city: everything becomes an experience, everything becomes a relationship and Tortona design week proposes an intelligent experience, a physical perception of life that respects the world around us in a friendly and innovative atmosphere, with increasingly targeted and sustainable technologies, where one can feel perfectly at ease whether alone or in the company of others. www.tortonadesignweek.com
FROM 4th - 10th SEPTEMBER
MATERIALS VILLAGE – SPECIAL EDITION SUPERSTUDIO VIA TORTONA 27
Event conceived and curated by Materially to promote the development and promotion of innovation and sustainability starting from materials for everyday living within the different environments that encompass our daily lives: paints that purify the air, depolluting materials, antibacterial surfaces, smart glass, materials made from agri-food waste, recycled resources and raw materials from renewable components. In recent months our environments have become multipurpose and more fluid - the house has become a home office and school, public spaces have become gyms, individual means of transport have become places of privacy - the materials represent the essential and substantial solid side of this, which can contribute to making this transformation of objects and living places virtuous. www.materially.eu
FROM 4th - 12th SEPTEMBER
WE WILL DESIGN BASE MILANO VIA BERGOGNONE 34
BASE presents ‘We Will Design’: experimentation that starts from the microworld of a room-atelier, expanding to the collective dimension of the neighbourhood and opens a wider perspective of the Earth ecosystem, to co-plan a more sustainable future through design. Several appointments are scheduled: Neighbourhood relations - RESTart, a post- pandemic project to support small businesses in the Tortona district; Visions of the future - Temporary Home a suigeneris residence designed by BASE and IKEA Italia in which space becomes a home, a place for experimentation and an exhibition space open to the public; Research Practices - Exhibit, sustainability, anti-waste reuse of materials, co-design processes, new approaches to learning, numerous projects and installations exhibited at BASE; Design proximity - Public Program, a series of talks and debates on the theme of the city of proximity to the shadow of GAIA, the installation dedicated to planet Earth by the artist Luke Jerram. base.milano.it
ISOLA
FROM 5th - 10th SEPTEMBER
ISOLA DESIGN DISTRICT ISOLA
A vibrant circuit of exhibitions, installations, events and workshops, held both throughout the popular neighbourhood and online at https://isola.design, with virtual exhibitions, talks and interviews. Over 600 projects from the Isola Design Community that can be viewed digitally. Emerging designers and independent design studios from Italy and around the world are at the forefront who will present unique collectible pieces or projects made from sustainable materials. Isola aims to give visibility to those who look to the future with firmly advocate innovation and research without neglecting, of course, aesthetics and functionality. This edition’s theme is “We Are What We Design” - a homage, and a symbol of continuity, to Design Week 2020 when everything was put on hold - and also because, one year later, the message is even more powerful than before. Indeed, at present, designers are obliged to have a strong sense of responsibility towards sensitive issues, greater involvement within a changed society and awareness on everything that is happening in the surrounding environment. https://isola.design
5th, 6th AND 9th SEPTEMBER
CAMPARI SODA DISTRICTS PIAZZA T. MINNITI/PIAZZALE ARCHINTO/VIA BORSIERI CORNER OF VIA LAMBERTENGHI/VIA BORSIERI 35
On September 9th, Campari Soda - in partnership with Isola Design Festival - will present 4 installations within the district created by the young designer Riccardo Sverzellati. To celebrate the occasion, the Galleria Campari will be open with extended hours with free admission and an aperitif dedicated to Campari Soda will be on offer at the famous Il Camparino bar in Milan. The Design Connection 2021 will be launched between September 5th and 6th: 4 design objects inspired by the iconic Campari bottle will be on display in the ADI Design Museum. The proceeds from the sale of these 4 works will be donated to the Politecnico di Milano to support future young artists from Milan and around Italy. www.campari.com
8th AND 9th SEPTEMBER
MULTICULTURAL INTELLIGENCE. EXPERIENCES FROM “SEE ME IN” PROJECT
SPAZIO STECCA VIA GAETANO DE CASTILLIA 26
The inclusive SEE ME IN design project aims to strengthen entrepreneurial enterprises set up in urban contexts by designers born outside the European Community and legally resident in one of its countries. It is often the case that, due to linguistic, cultural and administrative difficulties, these individuals or enterprises are unable to fully express their potential and, as a result, are not very competitive on the market. Six multicultural enterprises - engaged in design, fashion, food, street furniture and creative skills - have found an innovative way to enable the cultural mix in design and craftsmanship: the SEE ME IN project brings them all together in a single event to mix origins, to do creative business and to design multiculturalism together. It is also to study the international design market that meets in Milan during the Design Week. www.interreg-central.eu/Content.Node/SEE-ME-IN.html
S.AMBROGIO/CARROBBIO
FROM 4th - 10th SEPTEMBER
RoGUILTLessPLASTIC MUSEO DELLA SCIENZA E DELLA TECNOLOGIA LEONARDO DA VINCI VIA SAN VITTORE 21
SUSTAINABILITY, RESPONSIBILITY, EMOTIONABILITY are the triptych of values upon which the Milanese gallery owner Rossana Orlandi bases her projects. Completely committed to the axiom ‘save the waste, waste is value’, she curates her unique plastic upcycling project in the Leonardo da Vinci Museum of Science and Technology. The TrashFormation Village is a real village made entirely with re-Waste material and new technologies, the Hall of Waste in the Cloisters is an exhibition of virtuous projects and products that valorise waste and celebrate a new generation of projects for a new circular economy. Design, Art and Technology to three-dimensionally narrate how we can choose to design and produce to help protect the future. www.guiltlessplastic.com
FROM 4th - 10th SEPTEMBER
5VIE DESIGN WEEK 5 VIE
5VIE, the go-local cultural network, presents a series of exhibition events, installations and performances focusing on the themes of sustainable art-design, craftsmanship and new design practices. These themes involve independent designers, international curators, public and private bodies and local enterprises (showrooms, dealers, gallery owners, restaurateurs etc). A week of engaging performances, exhibitions and installations with particular focus on unique and collectible items, art-design, high-end craftsmanship and sustainability. All the initiatives will be available in phygital format thanks to the 5vie.it platform. www.5vie.it
FROM 5th - 10th SEPTEMBER
MASTERLY – THE DUTCH IN MILANO PALAZZO FRANCESCO TURATI VIA MERAVIGLI 7
An exhibition that brings the work of talented Dutch designers, artisans, producers and design agencies to the heart of the city. The pavilion is presented as a single entity with two distinct areas. The ancient rooms of the Palazzo will host historical and contemporary design in a highly evocative exhibition space, following the footprint of the exhibitions held at the Palais d’Oranienbaum and the Palais Het Loo. In the Palazzo’s contemporary halls, presentations of companies and established designers will be held: during the Design Week, the Pavilion represents the cutting-edge of Dutch design, craftsmanship and innovation. www.masterly.nu/
FROM 4th - 10th SEPTEMBER
RE-BIKEMI VIA CIRCO 4
Call for entry addressed to the most important design schools in Milan and to young creatives Under 30; an invitation to participate in a competition of ideas whose results will be exhibited during the Design Week. The competition is promoted by Associazione Giacimenti Urbani and BikeMi/Clear Channel. www.5vie.it
FROM 4th - 10th SEPTEMBER
NoPlà, FACCIAMO ESERCIZIO CONTRO IL MONOUSO! NoPlà-AGAIN, RIUTILIZZARE È UN VANTAGGIO PER TUTTI -NoPlà, LET'S BAN SINGLE USE PLASTICS! NoPlà-AGAIN, RECYCLING IS TO EVERYONE’S ADVANTAGE VIA CIRCO 4
Exhibition displaying the results of two projects, created as part of the 2019 and 2020 Cariplo Plastic Challenges, which meet the objectives of the UN Goal 12, of the European Directive and the Italian Climate Decree for the responsible use of resources and the reduction of disposable plastics, identifying reuse as a key tool for the responsible management of resources. www.no-pla.com
FROM 4th - 10th SEPTEMBER
INSTANT SENTŌ WE MOVE LAB RIPA DI PORTA TICINESE 45
Installation promoted by Contemporary Asia, curated by Sopa Design Studio, to explore the dichotomy between tradition and contemporaneity in Asian societies by synthesizing - through the eye/hand of Design - the encounter/clash between the two extremes represented. Inside an ironic contemporary Sentō (Japanese bathhouse) Instant noodles burst through the scenario to saturate the installation’s surfaces and spaces. A truly immersive experience whereby the visitor physically enters an imaginative diorama characterized by zany ‘pop’ colours and shapes and by the ever- constant presence of Instant Noodles! www.wemovessd.com
PORTELLO
FROM 3rd - 11th SEPTEMBER
ALPHA DISTRICT – MDW 2021 PIAZZA GINO VALLE/PARCO PORTELLO/VIA PETITTI 11/VIA VENIERO 8/VIA BRESSANONE 8
Alpha District is a territorial marketing project that aims to convert the multi-faceted urban area of Portello, Cagnola, QT8 and ExFiera that - through design-related initiatives - has the potential to become a point of connection, sharing and culture. On the occasion of Fuorisalone 2021, the district will become an open-air exhibition space with installations. The schedule also comprises a series of initiatives that will be open to the public with free entry presenting projects related to current issues and creating a specific storytelling in the area. alphadistrict.it
LAMBRATE/CIMIANO
FROM 4th - 10th SEPTEMBER
LA CGIL È FUORI: IL FUTURO PER LA SOSTENIBILITÀ E L’INNOVAZIONE TECNOLOGICA - CGIL: THE FUTURE FOR SUSTAINABILITY AND TECHNOLOGICAL INNOVATION CGIL CAMERA DEL LAVORO DI LAMBRATE VIA CONTE ROSSO 30
The Lambrate CGIL (Trade Union Organisation) promotes a evocative artistic event on the theme of sustainability and technological innovation. Video installations, accompanied by live music and bar service, will be screened at the Via Conte Rosso gardens, from September 4th to 10th 2021, from 18.30 to 22.30. This event is designed for a young audience interested in the implementation/decline??? of creative work, in sync with the vocation of the Conte Rosso-Ventura area. www.cgil.milano.it
FROM 5th - 10th SEPTEMBER
HOTEL REGENERATION DESIGNED BY SIMONE MICHELI OFFICINA VENTURA 14 VIA PRIVATA GIOVANNI VENTURA 14
In collaboration with 196+ forum Milan and PKF hotel experts, the Architectural Hero Simone Micheli incorporates high-profile experimental installations with an extensive cultural programme of thematic conferences and conventions. Hybridization, crossover and change are the key words that inspire the content and formal events, creating a space dedicated to hospitality in which function and environments merge osmotically, thanks to an intelligent use of technology and innovative materials. Eight different installations dedicated to prestigious international hotel chains, each aimed at a person of excellence from the world of entertainment, music, journalism, criticism, sport, cuisine and fashion. www.simonemicheli.com
FROM 4th - 10th SEPTEMBER
1+1+1/2021 ASSAB ONE VIA ASSAB 1
1 + 1 + 1, an exhibition format conceived by Elena Quarestani, is an open call for three types of designers (an architect, a designer, a visual artist) to live together in the ASSAB spaces. Each of the three has been tasked with creating completely new site-specific works focusing on the proximity of art, architecture and design starting from, but not limited by, their own artistic discipline. The fifth edition of 1 + 1 + 1, curated by Federica Sala, continues the dialogue between three artists who, once again, have been invited to share the space and, more importantly, their collective thoughts on what ‘to create’ means today. www.assab-one.org
INGANNI
FROM 4th - 12th SEPTEMBER
ALCOVA 2021 VIA SAINT BON 1
Alcova, the platform for independent design, conceived by Joseph Grima and Valentina Ciuffi, opens three historic buildings of extraordinary charm, immersed in a large urban park, with over 40 exhibitors including independent designers and innovative brands, galleries, cultural institutions and companies for Design week. As for previous editions, Alcova 2021 is characterized by the variety of ideas and themes converging its exhibitions, capturing a snapshot of a rapidly-changing world. Alcova brings together the people and institutions that define the culture of contemporary design through innovative projects on living environments, products, systems, materials and technological innovation. Ecological, political and anthropological discourses, plus, tales about the history of design or expressions of new exhibition trends intertwine convincingly amongst the new entries in this latest edition. alcova.xyz
RHO FIERAMILANO
FROM 5th - 8th SEPTEMBER
HOMI - THE LIFESTYLE SALONE RHO FIERAMILANO
The international trade fair dedicated to lifestyle and home decorations will present 5 innovative itineraries: Interior Design, focusing on the renovation industry, Home Hospitality, Promotional - devoted to loyalty campaigns and prize competition products, Green Home for sustainable home decor, PED (small electrical appliances) and, thanks to the contemporaneity of PTE Promotion Trade Exhibition 2021, products designed ad hoc for promotional activities. Talks and training seminars will be organized with the Order of Architects PPC Milan and Platform Architecture and Design in collaboration with young architects’ studios on the following themes: sustainability, interior and outdoor design, shapes and materials. For the first time ever, HOMI will be held in both physical format and with digital content on the Fiera Milano Platform. www.homimilano.com
AROUND MILANO
FROM 27th AUGUST - 7th NOVEMBER
WEPLANET – 100 GLOBES FOR A SUSTAINABLE FUTURE AROUND MILAN
Event organized by the WePlanet Association, in collaboration with the Mondadori Group, to raise awareness and funds for the environment and citizens’ health by contributing to the 17 United Nations SDGs. The globes, made from recycled plastic, are designed and created by young artists from the Brera Academy of Fine Arts or by famous artists and designers who have interpreted sustainability issues and values using the large spherical support as a canvas. A journey into a creative and visionary universe that sees globes transform into original and unexpected works of art. weplanet.it
FROM 4th - 10th SEPTEMBER
CITY-WIDE EXHIBITION VIA ZECCA VECCHIA 3/VIA SANTA MARIA FULCORINA 9/VIA DURANDO 10/VIA CANDIANI 72/PIAZZA EMILIO ALFIERI 1/LARGO TREVES 2/ VIA SAN MARCO 1/LARGO LA FOPPA1/PIAZZALE STAZIONE CADORNA 11/VIALE ALEMAGNA 6/PIAZZA DUCA D’AOSTA 1/PIAZZA SEI FEBBRAIO/PIAZZA XXIV MAGGIO/COLONNE DI SAN LORENZO/VIA PIOPPETE 4/CORSO COMO 10/PIAZZA TITO MINNITI/VIA DE CASTILLA 24/PIAZZA ARCHINTO 9/LARGO ISARCO 2/PIAZZA OBERDANO/VIA LAZZARO PALAZZI 13/PIAZZALE PORTELLO/VIALE RENATO SERRA 61/PIAZZALE AXUM 1/ LARGO DELLE CULTURE 1/PASSERELLA ELVIRA LEONARDI BOUYEURE 1/VIA VIGEVANO 25/PORTA GENOVA 4/PIAZZA CASTELLO/VIA GABIELE D’ANNUNZIO
A new concept of city district, throughout Milan, that is divided into real and virtual spaces to create an integrated system which, through the existing urban fabric, increases the use of new visions in augmented reality. ID, therefore, aims to overcome traditional boundaries and to amplify the physical experience through the use of new technologies. The initiative comprises a city-wide exhibition through the use of new invisible and non-impacting technologies: hidden tags and invisible activators positioned around the streets will enable users to access augmented reality content, within an online catalogue on the Pixel City platform. Live streaming sessions with stories, testimonials and speeches relating to the products or the latest pertinent issues, plus, round tables in streaming with designers, makers, influencers and experts of various sectors will be on the agenda. id-exe.com
ONLINE
FROM 4th - 10th SEPTEMBER
5VIE DESIGN WEEK
A week of engaging performances, exhibitions and installations with particular focus on unique and collectible items, art-design, high-end craftsmanship and sustainability. All the initiatives will be available in phygital format thanks to the 5vie.it platform. A virtual place of reference for the national and international communities of creatives, trendsetters and innovators. www.5vie.it
FROM 5th - 8th SEPTEMBER
HOMI THE LIFESTYLE SALONE RHO FIERAMILANO
International trade fair dedicated to lifestyle and home decorations will present 5 innovative itineraries: Interior Design, where the renovation industry at large will be the focus of attention, Home Hospitality focusing on the home hospitality segment, Promotional - devoted to loyalty campaign and prize competition products, Green home for sustainable home decor, PED (small electrical appliances) and, thanks to the contemporaneity of PTE Promotion Trade Exhibition 2021, products designed ad hoc for promotional activities. Talks and training seminars will be organized with the Order of Architects PPC Milan and Platform Architecture and Design. These collaborate with young architects’ studios on the following themes: sustainability, interior and outdoor design, shapes and materials. For the first time ever, HOMI will be held in both physical format and in digital content on the Fiera Milano Platform. www.homimilano.com
6th SEPTEMBER
(RE)NEW TOGETHER
As the name suggests (Re) New Together is an innovative way of connecting, collaborating and socialising. Talks focusing on the issue of sustainability as an integral part of the project design with the three preeminent designers showing at the SuperSalone. This can be accessed in two formats: in presence at the Arper showroom and on social media and Supersalone digital platform. www.arper.com
9th SEPTEMBER
CREATIVITÀ E TECNOLOGIA: LE SFIDE DEL DESIGN ESPERIENZIALE - CREATIVITY AND TECHNOLOGY: THE CHALLENGES OF EXPERIENTIAL DESIGN
The design of the future - like a balance point between beauty, technology and sustainability - extended to global-scale trade, is of great importance for the future of Italy. The ‘Creativity and technology: the challenges of experiential design’ webinar - a collaboration between Trevisan & Cuonzo and Elli & Rini - will discuss this topic. The ‘Planet’ project is an example of how design can create technological objects that are able to meet new needs and innovative consumer segments. It is also an indication of our industries’ potential to combine beauty, technology and sustainability in a post- COVID scenario of technological humanism where Italy can play a strategic role in employment and the well-being of the future generations. Streaming on September 9th from 11.30 to 13.00. www.ellierini.com
FROM 4th - 10th SEPTEMBER
CITY-WIDE EXPOSITION
A new concept of city district, throughout Milan, that is divided into real and virtual spaces to create an integrated system that, through the existing city fabric, increases the use of new visions in augmented reality. ID, therefore, aims to overcome traditional boundaries and to amplify the physical experience through the use of new technologies.
The initiative comprises a city-wide exhibition through the use of new invisible and non- impacting technologies: hidden tags and invisible activators positioned around the street will enable users to access augmented reality content, within an online catalogue on the Pixel City platform.
Live streaming sessions with stories, testimonials and speeches relating to the products or the latest pertinent issues, plus, round tables in streaming with designers, makers, influencers and experts of various kinds will be on the agenda. id-exe.com
FROM 1st - 10th SEPTEMBER
FUORISALONE.IT
‘Forme dell’Abitare (Forms of Living) is the theme chosen by Fuorisalone.it. 2021. The concept of contemporary living - which in its various forms appears to be at the centre of our present scenario, devoid of the longstanding rules and habits - is investigated by design, art, architecture, technology to offer vital ideas for companies and designers. Meetings, talks and debates, in collaboration with the main players in Milanese design, for a packed schedule of Fuorisalone.it initiatives. Physical and digital formats dedicated to environmental design, trends and research on materials for the home, work and public will also enhance the week-long schedule.
Fuorisalone.it
FROM 4th - 10th SEPTEMBER
VANITY FAIR OURFUTURE
Event dedicated to the exploration and deepening of the previous Vanity Fair operations dedicated to sustainability and design, with a series of special events focused on the current state of sustainability and its future prospects. A group of exceptional speakers speaks for a positive shift towards a more sustainable world to create engaging and engaging content - both for on-site and digital audiences www.vanityfair.it
FROM 4th - 10th SEPTEMBER
ISOLA DESIGN DISTRICT
Circuit of exhibitions, installations, events and workshops throughout the neighborhood, and online at https://isola.design, with virtual exhibitions, talks and interviews, over 600 projects from the Isola Design Community that can be viewed digitally. The focus is on emerging designers and independent design studios from Italy and the world to present projects with a strong sustainable connotation, related to materials, or unique collectible pieces. https://isola.design