PRICE 20 CENTS

The Weekly % lgazine of Radio

ISAF S to advertisers a 1948 headache

In conference rooms all over the country, men are weighing one advertising medium against another. For 1948, an unpredictable year, calls for putting your money where it will pay off best. Agency -men and advertisers who know-men who have had WOR. do amazing things for them -will tell you why WOR is heading more and more media recommendation lists in 1948:

1 WOR can be heard by more people- 34,057,161- than any other single station in the United States.

2 WOR is heard regularly in 430 counties in 18 states.

3 WOR umbrellas the world's richest single market. Here, live your potential customers; people who spend at least $2,662,021,000 a year for general merchandise.

VV OR- heard by the most people where the most people are

mutual ERCHANTS in towns throughout Midwest America know WLS - and know the impact WLS has on their customers. L. W. Ritter, pro- prietor of the Argos Implement and Supply Co., Argos, Indiana, is typical. "WLS is the most popular station around here," he says. "All the farmers listen to WLS. In fact, everybody has some program they listen to on WLS sometime during the day." Before opening his own firm last May, Mr. Ritter worked for 12 years in the town's hardware store. His customers are all personal friends - he knows them well from living with them and serving them this long time. We know these people, too. For 24 years WLS has lived with them, served them. To listeners on farms and in towns throughout the Midwest, WLS has given the information they need, the entertainment they want. Mr. Ritter's reaction to WLS is typical of most small town merchants - and Argos is typical of most small towns in the WLS area. It's a minor trad- ing center (population 1,190) 32 miles south of South Bend, in Marshall County. WLS has the highest BMB in the county: 89% day and 88% night. Total population is 25,935, with 78% rural. Retail sales in 1946 were 181/2 million dollars, 31/2 million of this in food sales, almost half a million in drug sales. Here's an important market - yet only a small part of the market in- tensively covered by WLS. In Argos and Marshall County, as in many other Midwest communities, WLS is the leading radio station -most listeners, most influence ... and the merchants know it. For further details about WLS - its audi- ence, its market, its results - ask any John Blair man.

The PRAIRIE 890 kilocycles, 50,000 watts, American FARMER affiliate. Represented by John Blair 8 STATION Company. WLS covers intensively 288 counties in Illinois, Indiana, Michigan; MIMIC.. e. Poo..r Wisconsin and bordering states. CHICAGO 7 ""°'°"°

AFFILIATED IN MANAGEMENT WITH THE ARIZONA NETWORK: KOY, PHOENIX ... KTUC, TUCSON ... KSUN, BISBEE- LOWELL- DOUGLAS

. . _ s. .. a , , r %+ ..J ct' ' -5 . ..,A,x,. . I.Y.3it..L,,,rE4 íß:S'.. Reaching for Business?* WCAl1's 50,000 watts reaching out in all directions, gives a plus listening audience in sixteen states in addition to the largest audience in Philadelphia *. WCAII PulYr uf Philadelphia "Umbrella Coverage" 50,000 WATTS CBS AFFILIATE Hmaprr BAI /I PHILADELPHIA'S LEADINO RADIO INSTITUTION iEíje Víjítabetpíjía Ti3ulletín fptatíon A-93771

Published every Monday, 53rd issue (Year ,y ber) published Febraaryby - BaowneAaat +PUagb[ yINC.. $70 National Pr-es Building, Washington 4 Entered asiii class matter March 1 a Bost OfRce at Washin ton, D. D-. `under act oI March 3, 1879. PROPE1T a AIR F upcominy Business Briefly I Closed Circuit I Jan. 5: NAB Legislative Committee, NAB ALL TONI CO. STOCK DESPITE fact network -AFM music contracts Hdqrs., Washington. BOUGHT BY GILLETTE expire Jan. 31, four reliable Chicago music Jan. 5: NORC Survey Committee, BMB Board PURCHASE as of Jan. 2 of all stock of Toni sources predict Petrillo will not pull musicians Room, New York. Co., Chicago (Toni Home Permanent Wave off jobs but has secretly instructed them to Kit and Creme Shampoo) by Gillette Safety BMB continue working without contract until agree- Jan. 6: NAB Research Committee, Razor Co., Boston, announced in Chicago Fri- ment with networks is reached. Much depends, Hdqrs., New York. day by J. P. Spang Jr., Gillette president. it is said, on decision to be handed down Jan. Jan. 7: Wage & Hour hearing on radio in- Mr. Spang said sale was cash transaction 14 by Judge Walter LaBuy. stock nor dustry overtime, Interdepartmental Audi- involving neither an exchange of public financing. Price of Toni stock fixed at WITH EMPHASIS on allocations and tech- torium, Washington, 10 a.m. eight million dollars, plus true net worth of for appointment nical aspects of radio, drive Jan. 8 -9: NAB Sales Managers Executive Toni Co. on Dec. 31, 1947, as determined by FCC may get under way of third engineer to Committee, NAB Hdqrs., Washington. audit. Net worth estimated at more than four soon. Logically suggested is John A. Wil- million dollars. Total of $11,500,000 cash paid loughby, acting chief engineer, as successor Jan. 9: RMA -FMA Liaison Committee, Statler by Gillette Jan. 2 and balance, less reserve to Clifford J. Durr, whose term winds up June Hotel, Washington. for contingencies, to become payable July 1, 30. Durr is from Alabama; Willoughby from Jan. 9: RMA Servicing Clinic, Bellevue- Strat- 1948. South Carolina. Gillette agreed that when Toni's earnings ford, Philadelphia. after taxes under Gillette ownership reach FREDERIC W. ZIV Co., New York, one of (Other Upcomings on page 82) eight million dollars- representing major part largest transcription firms, by mid -month will of Gillette's initial investment -Gillette will announce packaging of television film shows pay to sellers additional sums equal to 50% in addition to radio shows. of Toni's later earnings after taxes to total of eight million dollars. ANOTHER "man bites dog" radio transaction Bulletins Toni Co. will operate as heretofore tinder is in offing. Important station owner reported active management of R. Neison Harris and negotiating for acquisition of half interest in with ABC, and NBC were Irving B. Harris, founders, and Phil Kalech, market where other CONTRACTS CBS newspaper in competitive signed Jan. 2 by Radio Writers Guild Western sales manager. Toni sales and advertising newspapers have radio ownership affiliations. Regional division. Contracts follow national offices in Chicago, plant and research facilities Last such big deal was purchase of Indianap- pattern. Regional programs are assigned in St. Paul. olis Star by Eugene C. Pulliam, owner of minimum equal to 60% of national rate; local Sale said to be motivated by fact that Toni, WIRE, several years ago. programs 40% of national. radio -built operation [BROADCASTING, Oct. 20], needed outside capital and organization. Firm NEWEST U. S. agency to take interest in BARTLETT T. MILLER, assistant vice pres- to operate as division of Gillette. Maxon Inc. television is Dept. of Agriculture, which is ident of American Telephone & Telegraph Co., handles advertising and publicity for Gillette. experimenting with visual medium as aid to has been elected vice president in charge of Toni billings appproximately $22,000,000 in farming. Department pioneered in network AT &T's long lines division. He succeeds Frank 1947, with estimated $4,000,000 advertising programming in 20's when Farm & Home P. Lawrence, who is retiring after 35 years budget, predominantly radio. Firm skyrock- Hour was started on NBC with backing of with the Bell System. eted from $5,000 investment three years ago. Frank E. Mullen, NBC's agricultural- minded Toni agency has been Foote, Cone & Belding, executive vice president. NO KALTENBORN PETITION Chicago. ONE OF QUESTIONS to be popped at Wayne FCC authorities said Friday no communica- NEW ACCOUNT Warner Bros. Co. (foun- Coy-probably by Chairman White (R -Me.), tion had yet been received from Dr. Rolf dation garments) has appointed LaRoche & author of proposed new Communications Act Kaltenborn with respect to his projected sub- Ellis, New York, as agency. Plans under way -will be how long new chairman intends to scription radio Pioneer Network (see page 74.) for fall campaign. stay. Term runs until June 30, 1951. Mr. Coy probably will say his tenure depends upon his ability to get adequate funds for FCC to do its job and to keep his own head above water FCC at present $10,000 per year stipend, repre- Extends Time for Mayflower Briefs senting less than half of what he drew as executive vice president of WINK Washington. TIME HAS BEEN extended to Feb. 1 by Committee; Saul Carson, radio columnist of which notices of appearances may be filed with New Republic and Radio Best, and Dr. I. AMONG CHANGES which may be made in FCC for participation in March 1 hearing on Keith Tyler, head of Institute for Education revised White Bill before it reaches Senate rights of stations to editorialize on the air, by Radio, Ohio State U. floor next month may be boost in FCC Com- Commission reported Friday. Briefs and writ- NAB, in addition to its own staff, has pro- missioners' pay from present $10,000 and ten statements also must be filed by that date. posed to invite score of industry representa- proposed $12,500 to $13,500. Members of re- Some 49 individuals and organizations thus tives. John Shepard 3d, chairman of board, cently created Atomic Energy Commission far have expressed intent or filed for appear- Yankee Network, is to appear and relate cir- get $15,000, with chairman drawing $17,500, ance in the proceeding which involves renewed cumstances of original Mayflower ruling in- which creates new precedent for independent consideration of the Commission's 1941 May- volving Yankee's WAAB Boston (now Wor- agencies. flower Decision banning expression of opinion cester, Mass.). by broadcast licensees. In addition to NAB O. Thomas Franklin, editorial supervisor, FCC COMB. Clifford J. Durr's outburst and numerous licensees and industry spokes- KYA San Francisco news bureau, has gone on President's loyalty program men, these include Charles A. Siepmann, New against (story -record as opposing relaxation of editorial ban page 17) arousing speculation whether Ala- York U. professor of education and co- author saying "the American public is now given bama dissenter will choose to support Presi- of FCC's Blue Book; Dr. Stephen S. Wise, straight, unbiased news only by radio" and dent Truman or Third Party Candidate Henry American Jewish Congress president, who that "a federal stamp of approval on editorial - A. Wallace in next year's elections. That's one forsees dangers involved in relaxation of the subject Mr. Durr hasn't talked about. FCC ruling; CIO; AFL; American Veterans (Continued on page 86) '¢e 4 January 5, 1948 BROADCASTING Telecasting - .. Iio ti av.g. `b ...w .wu...... w 41 - }r! ... 7kaí . r W, .e.. o....0 a®

e......

man®® ®n . . BRASKA ®Edon ® in . *' *,.s., a©."» u. ® +eÿusutine Moline LI

.. Let's Look imI ". Z0® ® ®i® at the ® . . Mid-America

Ilt . _ i SAS MARKETS ..,. ®® ® - .. iü # : / - I .u...... - IM , i! L®® ArManus Ciy 1r: ® - ®

S?,IIncr Mmisoe 1 ! . 1 "'Wm* :.. "!1 (KCMO 1/2 millivolt contour map - 50,000 watts non -directional) Mid- America is many markets in one - metropolitan, urban and rural. And KCMO, Greater Kan- sas City's most powerful station for Mid- America, covers this entire area ... reaching out far beyond the 1/2 millivolt contour to a mail area (based on first 3 months' operation) which includes:

100 counties in Missouri 19 counties in Oklahoma 79 counties in Kansas 30 counties in Arkansas 42 counties in Nebraska 23 counties in Illinois ... plus 70 counties in Iowa 18 other states not tabulated.

This is 150 counties more than the 213 counties in the V2 millivolt area.

With 50,000 watts day, non -directional, and 10,000 watts night, KCMO, and only KCMO, offers you one -station, one -rate coverage of this important industrial and agricultural area.

National Representative:

JOHN E PEARSON CO.

Base map courtesy C 0 Broadcasting Magazine Kansas City, Mo. Basic ABC for Mid -America

3ROADCASTING Telecasting January 5, 1948 Page 5 BROADCASTI NG TEELICASTING

Pubtithed Weekly by Broadcasting Publieeslows, Ise. Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. 10,000 WATTS Washington 4, D. C. Telephone: ME 1022 IN THIS ISSUE . . . Musicians Strike; Petrillo in Court 13 Manufacturers Prepare for Disc Deadline 14 Number of U. S. Stations Up 60% in Year_ 15 Four ABC Executives Named V -P's 16 FCC Again Operating at Full Strength 17 Durr Scores Truman Loyalty Program 17 Community Era Is Here, Says Pellegrin 18 Mullen Sees Nationwide TV by '50 18 Widespread Coaxial Expansion Approved 19 Top Radio News Stories of Past Year 28 Promoters Cause Trouble in Rose Bowl TV 73 Kaltenborn Plans 'Pioneer Network' 74

DEPARTMENTS Agencies 50 Our Respects to__ 46 Allied Arts 52 Production 54 Commercial 48 Programs 62 Editorial 46 Promotion 64 FCC Actions ____ 58 Sid Hix 16 Management ____ 42 Sponsors 57 Network Accounts_ 57 Technical 52 News 56 Upcoming 82

At Washington Headquarters

SOL TAISHOFF Editor and Publisher EDITORIAL ART KING, Managing Editor J. Frank Beatty, Rufus Crater, Associate Edf4rts Fred Fitzgerald, News Editor; Paul Fulcomer, Asst. to the News Editor. STAFF: Lawraea Christopher, Jo Halley, Bob Luce, Joseph M. in Kansas C;1 Sitrick, Mary Zurhorst; EDITORIAL ASSIST- ANTS: Yvonne Caldwell, Nancy Diehl, Grace Har- The Swing is BA grove, Mary McCauley, Doris Sullivan. Eleanor J. Brumbaugh, Secretary to the Publisher. t BUSINESS MAURY LONG, Butines, Manager WHB is swinging high because George L. Dant, Adv. Production Manager; Tom Stack, Harry Stevens, Eleanor Schadi. AUDITING: B. T. Taishofr, Irving C. Miller, Throughout every period of its broadcast time, WHB Viola Sutherland.

is the area's highest Hooperated station. CIRCULATION AND READERS' SERVICE BERNARD PLATT, Director Dorothy Young, David Ackerman, Pauline Arnold. In the vast and incredibly rich Kansas City Warren Sheets, Chapalier Hodgson. Jeanette Whee- lock. Marketland, WHB reaches effectively the greatest PROMOTION number of listeners per advertising dollar, has WINFIELD R. LEVI, Manager the lowest cost per thousand listener rate. Betty Beckanstin.

NEW YORK BUREAU WHB will soon be offering greater power, 260 Park Ave., Zone 17, PLasa 6 -8866 EDITORIAL: Edwin H. James, New York Editor. a better frequency and full -time operation! Florence Small, Irving Marder, Marjorie Ana Donnell, Anita Lamm. Brave Robertson, Senior Associate Editor. ADVERTISING: S. J. Paul, Advertising Directer; See your John Blair man today, and join Martin Davidson. the Swing to WHB in Kansas City! CHICAGO BUREAU 660 N. Michigan Ave., Zone 1. CENtrel 4116 William L. Thompson, Manager; John Osbon.

HOLLYWOOD BUREAU 6000 Sunset Boulevard, Zone 28. HEmpstead 6181 David Glickman, West Coast Manager; Ralph G. Tuchman, Hollywood News Editor. Ann August. WHB TORONTO BUREAU 417 Harbour Commission Bldg. ELgin 0776 MUTUAL NETWORK 10,000 WATTS DAY -5,000 WATTS NIGHT James Montagnes, Manager. BROADCASTING Magasine was founded in 1981 by 710 KILOCYCLES FULL TIME Broadcasting Publications Inc., using the Stile: BROADCASTING -Tb News Magasine of the Fifth Estate. Broadcast Advertising was acquired In 1982 and Broadcast Reporter in 1938. Reg. U. S. Pat. Office Copyright 1947 by Broadcasting PrbYNSi es, lee.

S715CR,PT -ON suif 5700 FER YEAR, 2D, PER COPY

Page 6 January 5, 1948 BROADCASTING Telecasting INDIANA (Pa.) IS 100%

1 1. ? *LI :, . l' + +o. , le, IN .

TO MORE THAN 10,000 men, women and children, Indiana (Pa.) is back home. That's where they spent $17 million at retail in 1946, and that's where they listen faithfully to KDKA (whose nighttime BMB rating in Indiana, and throughout Indiana County, is 100 %).

In the BMB 90 -100% class, KDKA has 19 daytime counties and 24 nighttime coun- ties.. a generous portion of the Pittsburgh market, two-thirds of whose people live out- side the city limits. Altogether, BMB credits the nation's pioneer station with 1,159,910 daytime families and 1,303,520 nighttime families. The facts of this amazing listener- ship are contained in "The Pittsburgh Story." You don't have a copy? Write, by all means, today! .KDKA, Pittsburgh. 50,000 watts. NBC affiliate. Westinghouse Radio Stations Inc (KEX, KYW, WBZ, WBZA, WOWO, KDKA). Repre- sented nationally by NBC Spot Sales - except KEX. KEX represented nationally by Free er Peters.

BROADCASTING Telecasting January 5, 1948 Page 7

SPOT RADIO LIST WSB Atlanta NBC WBAL Baltimore NBC WNAC Boston MSS WICC Bridgeport MBS WBEN Buffalo NBC e WGAR Cleveland CBS fDallas NBC WFAA 1 l Ft. Worth f ABC Performance, the dictionary says, is WJR Detroit CBS KARM Fresno CBS an "exhibition of skill." And that is WONS Hartford MBS what KPOA Honolulu T. H. KPRC Houston NBC we mean when we say "you can count WDAF Kansas City NBC KFOR Lincoln ABC on these stations for We KARK Little Rock NBC performance." KFI Los Angeles NBC WHAS Louisville CBS mean exhibitions of local programming WLLH Lowell- Lawrence MBS WTMJ Milwaukee NBC KSTP Mpls. -St. Paul NBC skill and demonstrations of smooth, WSM Nashville NBC WSMB New Orleans NBC efficient handling of the advertiser's WTAR Norfolk NBC KOIL Omaha ABC You'll performance WIP Philadelphia MBS campaign. get on WMTW Portland, Me. MBS KGW Portland, Ore. NBC these stations which will make spot WEAN Providence MSS WRNL Richmond ABC WOAI San Antonio NBC radio even more profitable for you. KQW San Francisco CBS KOMO Seattle NBC KTBS Shreveport NBC KGA Spokane ABC WMAS Springfield CBS BY REPRESENTED NATIONALLY WAGE Syracuse ABC KVOO Tulsa NBC WSAU Wausau, Wisc. CBS WWVA Wheeling CBS ft CO..INC. KFH Wichita CBS EEM'ARB PETRY WAAB Worcester MBS NEW YORK CHICAGO LOS ANGELES .1 HE YANKEE AND TEXAS DETROIT ST. LOUIS SAN FRANCISCO Pt QUALITY NETWORKS ATLANTA BOSTON Remember the Feature of the Week REACH MIS story about... TO RICH MARKET ECONOMICALLY- BUY /7,2-

THIS IS THE TURNOUT that spot radio produced when C. J. Farley Co. had its close -out sale. The photo was taken shortly before the doors opened for the first day's sales.

SELL -OUT SALE, disposing of because the outlet had been a II more than a half million dollars wholesale store, and had never be- worth of stock, was a slam -bang fore opened its doors to the retail success principally because it was market. promoted through spot radio. C. J. Five other Grand Rapids sta- Farley Co., big dry goods firm in tions, WOOD, WLAV, WFUR, Grand Rapids, Mich., used radio WGRD and WFRS (FM), were heavily in advertising its close -out used in the campaign. On Dec. 4 sale -and WJEF Grand Rapids, and b, WJEF opened the cam- in cooperation with the John Lynch paign by airing spot announce- that grew ... Sales organization of the same ments for sales help to work in the city, produced a campaign that had gigantic sale. The spots brought in customers lined up for a half -block the necessary help-and on Dec. an hour before the opening of the 6 the CBS outlet began to adver- sale. tise the sale with eight announce- Farley Co. officials estimated the ments daily. first day's crowds to be 8,000 per- The crowd these spot announce - sons, a figure especially significant (Continued on page 71) Sellers of Sales

DESCRIBING present status Her next job was with the Con- of and future plans for the stance Bennett Co., New York, as many fashion and cosmetics assistant manager of the com- accounts she into a butterfly . handles, Miriam pany's newly opened New York Traeger, timebuyer for Abbott & office. Kimball, New York, s aid: "You A year and a half later radio A beautiful butterfly, too! might say my heart is in radio, beckoned again and she returned A colorful, sweeping thing. but my mind is in telev ision. to the industry, this time as secre- And once again we're going "It is my feeling, an d that of tary in the sales department of READING, PA. to have to tell you ...that's Mr. Kimball" (presi- WINS New York, (Established 1922) pretty much the story of dent of the agency), whose general sales Miss Traeger con- manager was then W- W -D -C. W -W -D -C started tinued, "that tele- Cecil Hackett. When as an idea. A little idea vision is the coming Mr. Hackett left the "A Steinman Station" that grew. As it developed medium for fashion. station to join Ab- under the warm rays of It is bound to be bott & Kimball as sales producing, it started used, although con- vice president in fessedly fashion ac- charge of radio, he to fly. Colorfully, too! Today counts are buying in offered Miss Trae- in Washington, if you want the medium rather ger her present po- to do a sales job at low cost, slowly." However, sition of timebuyer. use the station people look she predicted that She accepted and lAI many of the now handles to ... 1450 on the AM dial agency's the fol- clients would be us- lowing accounts: Joe Represented by ... 101.1 on the FM dial. ing video the early Lowe Corp. (Pop- ROBERT That's the way to fly! part of next year. sicle s) , Marvella The agency already Pearls, Bonne Bell MEEKER Only one other station in has used television Cosmetics, Black- shows for Harper's stone and Gorham, ASSOCIATES Washington has more Bazaar and Dobbs MIRIAM Colonial Dames Cos- loyal listeners Hats. metics, Renoir Per- New York Los Angeles Miss Traeger, who has been as- fumes, Queen Make Dresses, Koret Chicago San Francisco sociated with Abbott & Kimball of California, Mark Cross, Union since March 1944, started her ca- Pharmaceutical, Artra Cosmetics, rter on the clerical side in 1931 Peggy Sage Products, Volupte with WMCA New York as secre- Compacts. AMFM-Th: D. C. Independent tary to Donald Flamm, who was Miss Traeger is an attractive, Represented Nationally by then president of WMCA. She re- slim, brown haired, green -eyed FORJOE & COMPANY mained in that capacity until 1940 young lady who lives with her when Mr. Flamm sold the station. parents at their home in Brooklyn. Page 10 January 5, 1948 BROADCASTING Telecastin One of a series. Facts on radio listening in tue Intermountain West Intermountain Network Delivers 40.7% of the Audience

FOR GROVE LABORATORIES

(11.0 Hooperating at 1 p. m.)

The Winter, 1947 Hooper reveals that the "Intermountain News ",

aired at 1 p.m., had 40.7% of the audience and a rating or 11.0 in 14 intermountain network cities including Salt Lake City. 17 HOME TOWN Grove Laboratories had a participating spot in this program for MARKETS COMPRISE 4 -Way Cold Tablets. Here is the Hooper report: THE NEW INTERMOUNTAIN URBAN AUDIENCE MEASUREMENTS NETWORK Winter, 1947

UTAH Monday thru Friday KALL, Salt Lake City INTER- KLO, Ogden KOVO, Provo MOUNTAIN A B C All KOAL, Price Sets In NETWORK Network Network Network Others KVNU, Logan Time Use Rating Rating Rating Rating Rating IDAHO 1:00 p.m. 27.0 11.0 2.1 1.8 9.5 2.6 KFXD, Boise -Nampa 14 Intermountain Network cities comprised of the following: Solt Lake City, Utah; Billings, Montone; Csyee, KFXD -FM, Boise-Nampa Wyoming; Idaho Falls, Idaho; Logan, Utah; Miles City, Montana; Nampo -Caldwell, Idaho; Ogden, Utah; Fevre& KVMV, Twin Falls Wyoming; Price, Utah; Provo, Utah; Rock Springs, Wyoming; Sheridan, Wyoming; and Twin Falls, Idaho. KEYY, Pocatello KID, Idaho Falls What the Intermountain Network has done for Grove Laboratories, WYOMING KVRS, Rock Springs Intermountain can do for you, too. See Avery- Knodel! KDFN, Casper KWYO, Sheridan KPOW, Powell MONTANA "'INTERMOUNTAIN kBMY, Billings KRJF, Miles City KMFR, Great Falls ' KYES, Butte KALL NETWORK Inc. of Salt Lake City Key Station of the Intermountain Network and its MBS Affiliates

Under Construction yfmr Zinc. National Representatives New York Chicago Los Angeles - San Francisco - Atlanta

ROADCASTING Telecasting January 5, 1948 Page 11 iiZe /Je$ pry REGION'S BEST FARM PROGRAM kt 5 E ATTLE

EXCLUSIVE REPRESENTATIVES: Here's a nice example of the extra values that are always avail- ALBUQUERQUE KOS BEAUMONT KFDM able in "national spot ". BOISE KDSH BUFFALO WOR CHARLESTON, S. C. WCSC In the Washington State Grange's most recent survey of its COLUMBIA, S. C WIS to determine the relative popularity of CONCORDIA KFRM 47,000 farmer members CORPUS CHRISTI KRIS all stations heard in the State, KIRO, Seattle, had 31/2 times more DAVENPORT WOC DES MOINES WHO Grange listeners than its next competitor and more Grange lis- DENVER KVOO DULUTH -SUPERIOR WDSM teners than all other Seattle Stations combined! FARGO WDAY FT. WORTH -DALLAS WRAP HONOLULU -HILO KOMB -KHIC The heart of KIRO's farm programming is a 7:15 -7:30 a.m. HOUSTON KXYZ INDIANAPOLIS WISH daily feature called "Farming With KIRO" -a spot availability, KANSAS CITY KMBC -KFRM LOUISVILLE WAVE and the best farm program in the Pacific Northwest. MILWAUKEE WMAW MINNEAPOLIS-ST. PAUL WTCN NEW YORK WMCA Let us show you what Bull's -Eye Radio can do for you -in Seattle NORFOLK WON OMAHA KEA!' or any of the other top markets shown at the right. PEORIA -TUSCOLA WMSD -WDZ PORTLAND, ORE. KEX RALEIGH WPTP ROANOKE WDIJ SAN DIEGO KSDJ ST. LOUIS KSD FREE di PETERS, INC. SEATTLE KIRO SYRACUSE WFIL Pioneer Radio and Television Station Representatives TERRE HAUTE WTHI TELEVISION: Since May, 1932 ST. LOUIS KSD-TV

NEW YORK: CHICAGO: DETROIT: FORT WORTH: ATLANTA: HOLLYWOOD: SAN FRANCISCO: 58 444 Madison Ave. 18o N. Michigan Ave. Penobscot Bldg. 406 IV. Seventh St. Palmer Bldg. 6331 Hollywood Blvd. Sutter Street

Page 12 January 5, 1948 BROADCASTING Telecastin BROAD,%TI NG CASTING

VOL. 31 S". 1 WASHINGTON, D. C., JANUARY 5, 1948 $7.00 A YEAR -20c A COPY Petrillo In Court as Musicians Strike 770 Transcription, Conviction Is Asked Recording Firms In WAAF Case Affected By Kerner By Ell 1%IN H. JAMES By BILL THOMPSON JAMES C. PETRILLO, unques- WHETHER James C. Petrillo, tioned boss of 195,000 U. S. mu- AFM president, will pay a penalty sicians, last week made good his for violation of the Lea Act which threat to pull his boys out of the calls for a maximum sentence of recording and transcription studios. a year in jail and a $1,000 fine At midnight Dec. 31 his Amer- in hands of Walter Federation was the Judge ican of Musicians im- LaBuy, of U. S. District Court in posed its long -heralded policy of Chicago, as BROADCASTING went to refusing to work; about 770 re- press. cording and transcription com- Charged with attempting to panies were affected. coerce WAAF Chicago into hiring The AFM president was unde- terred unneeded musicians, the music Czar from embarking on his heard Otto C. Kerner Jr., U. S. severe course of action despite his District Attorney representing the coincidental prosecution by the government, demand his conviction federal government on charges of in closing argument Friday morn- violating the Lea Act. Mr. Petrillo was ing. Judge LaBuy had previously engaged in defending himself ruled in favor of Mr. Petrillo on in federal court (see separate question of of story) when his the constitutionality musicians, follow- CHESHIRE -LIKE, the AFM czar smiled confidentally as he entered the Lea Act. The U. S. Supreme ing his command, quit the record- ing and transcription Judge LaBuy's courtroom last Tuesday. Court reversed this decision, re- business. manding the case to trial. Mr. Petrillo's fiat prohibits his musicians from playing for any The Chicago trial developed into recording or transcription, includ- a series of forensic and legal moves ing recorded or transcribed radio Backlog of Transcriptions by opposing counsel after Mr. Pe- shows. trillo had pleaded not guilty. Both For a few hours Wednesday it Mr. Kerner and Dan D. Carmell, was feared that Mr. Petrillo had Will Continue One to T wo Years counsel for Mr. Petrillo, had agreed broadened the original scope of at outset of the trial to waive EFFECTS of Mr. Petrillo's ban Herb Gordon, production head of materiality of government exhibits his ban to include all recorded or against recording of instrumental the company, reported. He said transcribed repeat broadcasts on until later in the trial, speeding music were not expected to be dis- World has cut more than a year's proceedings. networks. cernible immediately to the public. supply of its transcribed shows A blanket order issued by the Mr. Petrillo did not testify on Virtually every transcription and a similar supply of library his own behalf during the trial, AFM covering the work stoppage and recording firm has been pro- selections of recorded music. for recordings and transcriptions chief defense witness being Rich- ducing at top capacity since the Transcription experts pointed ard Gilbert, economist, who testi- indicated that such broadcast re- AFM announcement of a year -end peats were included. The union out that the ban affects only in- fied as to decreasing work oppor- deadline. It is estimated backlogs strumental music and that com- tunities for musicians. chief, however, quickly clarified of master records will provide this situation to permit recorded mercial spot announcements and Mr. Carmell moved that the court enough "new" music to last from dramatic shows will be recorded as enter a not guilty verdict. and transcribed repeats in those one to two years. instances where they are performed usual. When instrumental music In his Friday argument Mr. Harry S. Goodman Radio Pro- is necessary it can be dubbed from AFM head had because of time differentials in va- ductions, New York, spent $1,000,- Kerner claimed the rious zones. existing recordings with no notice- purposely violated the Lea Act 000 in a single month- December- able difference to the radio listener. A day before the imposition producing musical spot announce- and was subject to the maximum of the AFM recording ban, penalty. Mr. Carmell argued that ments, a company spokesman said. Disc Firms Ready WAAF counteraction by all branches of Much of this volume originally had the union's activity against Kermit-Raymond productions was "in keeping with normal labor radio and recording began to been scheduled for 1948 production re- crystallize with the appointment but instead was compressed into ported that its Hollywood Open activity" and that the station by the Industry Music Committee December to get under the wire. House had 53 broadcasts in stock, should have hired three extra mu- of legal and public relations coun- The musical ban will not affect Hobby Lobby 26, and the Eddie sicians as ordered by »Petrillo in sel to serve as special advisors to programs of the Charles Michelson Bracken Show 26. All other prop- order to provide jobs for musicians. erties have been the inter -industry group in the New York, whose A Date With cut for more than As predicted by BROADCASTING Mr. Petrillo. Co., years in advance. coming tilt with Judy has 130 broadcasts in storage two [CLOSED CIRCUIT, Nov. 10] Mr. Pe- Sydney M. Kaye, vice president and Smilin Ed McConnell 78, a ABC's two major transcribed trillo waived jury trial after being and general counsel of Broadcast representative stated. network programs -the Bing Cros- informed of his constitutional Music Inc. and leading strategist World Broadcasting System is by and Abbott & Costello shows - rights by Judge LaBuy. Mr. Ker- in the radio campaign against preparing to record jingles with were reported to have a sizeable ner, in a 10- minute opening state- (Continued on page 14) single voices and a capella choirs, (Continued on page 85) (Continued on page 84) BROADCASTING Telecasting January 5, 1948 Page 13 Canned Music or Canned Petrillo AN EDITORIAL NOW AND FOR the foreseeable future James transcribers forcing payment of royalties on since James Lawrence Fly for impeding radio Caesar Petrillo is front page news. He is out each record produced. progress and more particularly FM and tele- to assert full dominance over radio and re- In Chicago court, Jimmy found himself eat- vision, through his arbitrary bans on duplica- lated fields. His ban on recordings is effective. ing his words again. His ludicrous contention tion and use of music, should turn to FCC He is standing trial a second time in Chicago that he had not intentionally violated the Lea documents for solace. The court might well for violation of the Lea Act written to end Act as a legal test certainly is at variance with take judicial notice of past utterances by the his terror reign over radio. Next week he will what almost everyone in radio understood. This FCC on Petrillo. probably appear before the House Labor Com- claim is made at the second trial, and after It is interesting in another light too. It mittee, bent upon tightening up the Taft - the Supreme Court has upheld the constitu- proves how mischief might be wrought Hartley Act which Jimmy has been flouting tionality of the Lea Act. through use of discredited and extra -legal to force radio to acquiesce to the very things Another aspect of the Chicago trial is documents of the FCC. The Blue Book, even which the law asserts he can't have. worthy of note. The key AFM witness was in the eyes of its numerous creators, is some- Left no alternative as Jimmy stalls, dawdles Richard V. Gilbert, a consulting economist, thing of unpleasant memory. And the Lemon and threatens, broadcasters are prepared to and former advisor to Secretary of Commerce Book, dealing with station balance sheets post- operate without live musicians now subject Harry Hopkins and his successor, Jesse Jones. war, is admittedly conclusive of nothing. to Jimmy's dictatorial control. Advertisers are Mr. Gilbert relied upon the FCC Blue Book and There was radio before James Caesar Pe- perhaps the more recent Lemon Book to sup- trillo became cooperating. Program formats will change the AFM boss. And there was port the contention that the FCC expected sta- music before the time another Caesar became Feb. 1. when the survival battle begins Musi- tions to provide "more live than canned and boss of Rome. There'll be radio and music for cians will go on the AFM relief rolls, whack- more local than network music." all facets of radio -live, transcribed, and by ing up the money pot Jimmy has stowed away It is refreshing to find Petrillo, who has the sheet -long after JCP sounds that last since his 1942 victory over recorders and been sharply condemned by all FCC chairmen sour note on the trumpet of his craft.

and Burnett tomorrow (Jan. 6) Musicians Strike at NAB headquarters, Washing- WEISS WOULD FIGHT (Continued from page 13) ton, for a discussion of strategy. BAN ON DELAY DISCS a decade ago, was ap- It became known that in search- ASCAP REFUSING pointed legal counsel [BROADCAST- ing for a public relations coun- to accept Petrillo's ING, Dec. 29]. sel the industry music committee edict on delayed transcribed pro- grams, Louis Allen Weiss, MBS Verne Burnett Assoc., New York, had several times crossed trails with its adversary, Mr. Petrillo, board chairman as well as vice was appointed as public relations president and general manager of counsel [CLOSED CIRCUIT Dec. 29]. who reportedly is bent on unearth- ing a publicity agent to assist him Don Lee Broadcasting System, is Mr. Burnett was public relations ready to battle the question up to director and vice president of Gen- in what doubtlessly will become tumultuous months ahead. the Supreme Court. "Our network erals Foods Corp. for 12 years and will abide by the terms of the Lea is a veteran industrial public re- Whether Mr. Petrillo had thus Act and Labor Managers Relations lations executive. far succeeded in hiring a public Act of 1947," Mr. Weiss was asserted. To Divide Fees relations man unknown. One "If we pay extra fees for delay source in the committee reported broadcasts we are as liable as the Both Mr. Kaye and Mr. Burnett that the union chief had proposed union to any penalties imposed. were understood to have been en- qualifications which would be dif- "Mr. Petrillo knows as well a per for an publicity as gaged on diem basis, with ficult ordinary we do that the act prohibits pay- the amount of their fees deter- man to meet. ment of fees for services not ren- mined by the amount of their Members of the Industry Music dered. Our network is entitled to work. The funds for their serv- Committee did not minimize the broadcast programs to everyone of ices will be contributed equitably complications of future dealings Mr. BURNETT its affiliated stations and whether seven groups represented by the with the AFM, inasmuch as Mr. we do it hours later by mechanized on the music committee, with con- Petrillo not only has issued a quit- union has received under the con- means should be of no concern to tributions appropriated in ratio work order against the entire re- tracts that expired Dec. 31, the Petrillo and his union." with the total earnings of the cording industry but also is en- way would be cleared for settle- Mr. Weiss feels that the time groups. gaged in what thus far have been ment. has come to determine whether the The appointments were made by totally unproductive negotiations This problem, however, was deli- "law of the land" means anything the music committee's executive for renewals of radio network con- cate indeed, they admitted, since or whether Petrillo is the law of tracts. the Taft -Hartley law prohibits the land. contractual arrangements like Some Doubted Words that under which the AFM has re- Some doubted, however, that Mr. ceived royalties ranging from a GOEBEL VOTES MILLION Petrillo, who has repeatedly an- quarter -cent to 5 cents on every FOR 1948 ADVERTISING nounced that his union would never record sold. OVER ONE MILLION dollars, again work for recordings, was as Study Royalty Question good as his word. The union chief, largest advertising expenditure in it was said, had intimated in pri- Meanwhile, attorneys were still its history, has been earmarked for vate conversations that he would studying the question whether 1948 advertising by Goebel Brew- be willing to talk with the record- payments of royalties on records ing Co., Detroit and Muskegon, ing firms after his issues with the made during the life of the AFM brewers of Goebel Beer. networks and with FM and tele- contracts would be legal after next A good share of the funds will vision broadcasting had been re- July when the section of the Taft - be used to continue sponsorship of solved. Hartley Act covering that proced- the Detroit Tigers baseball and This confirmed earlier reports ure becomes effective. Mr. Petrillo Detroit Lions football broadcasts that Mr. Petrillo was anxious to has decided [BROADCASTING, Dec. and telecasts. The company also seek a way to settle his recording 22] that such will be the case, and sponsored the Chicago Rockets foot- problems without violating the he estimated his union might re- ball broadcasts during the past Taft -Hartley law, a piece of legis- alize a total of $10,000,000 from year. lation which led to the present royalties on records sold after the The Goebel account is handled stalemate, and without losing face deadline but made before it. by Brooke, Smith, French & Dor- with his rank -and -file musicians. The union president's negotia- rance Inc., Detroit and New York. Mr. KAYE Industry sources guessed that if tions with the networks were in a means could be found to assure abeyance while Mr. Petrillo con- might not be resumed until after committee at a meeting in New the AFM of continued income from cluded his business with Federal a meeting of the AFM executive York last Tuesday. The same recordings matching the not in. Judge LaBuy in Chicago. It was board, scheduled in New York group will meet with Messrs. Kaye considerable royalties which the thought possible that negotiations for mid -January. Page 14 January 5, 1948 BROADCASTING Telecasting Number of U. S. Stations Up 60% in Year Fiscal 1947 ping Senate confirmation on July during the 1947 fiscal year, includ- of which were covered in the 100 - Shows 11 and taking office Sept. 5. Chair- ing eight as yet unsettled appeals odd page report -114,437 applica- man Denny resigned effective Oct. by clear -channel stationi in protest tions were received (not count- Big Gains in AM, 31 to become vice president and against FCC grants for daytime ing 27,000 tariff filings and peti- general counsel of NBC. E. K. Jett use of their respective channels. tions and other papers relating to FM and TV resigned Dec. 26, effective at year's docket cases) and 126,588 were By RUFUS CRATER end, to become vice president and 5,336 Applications disposed of, bringing the June 30 director of radio of the Baltimore During the fiscal year FCC re- pending total to 6,105 as compared (See Text of Report's chapter on Sunpaper8, and "Radio Broadcast Services," this on the same day ceived 5,336 broadcast applications to 18,256 a year earlier. Wayne Coy of the Washington Post (1,268 for stations) At the end of the 1947 calendar page.) new and dis- stations was named chairman and posed of 5,700 (1,619 for new sta- year about 580,000 licenses and FISCAL 1947 brought an approxi- FCC Chief Engineer George E. tions). On June 30, a total of other radio authorizations were out- mately 60% gain in the number Sterling was chosen to succeed Mr. 2,209 were pending (1,146 for new standing. These included approxi- of U. S. commercial AM, FM, and Jett. stations). mately 4,000 broadcast stations, 40,- television stations, FCC declared FCC had 22 cases in the courts In all fields of FCC activity -all 000 non-broadcast, and 80,000 ama- Sunday in its 13th annual Report teur stations; 340,000 commercial to Congress. radio operators, 85,000 amateur Covering the period from July Text Portions on Broadcast Services operators, and 35,000 special air- 1, 1946, through June 30, 1947, the craft authorizations. Report recognized "an increasing The Commission had 1,328 em- I. Broadcast Stations Soar and broadcast, FM and television sta- ployes at the close of the fiscal demand for radio facilities of all in Number tions. The Commission announced that types," and, conceding that "elec- it will continue to decide each such year (840 in Washington and 488 At the close of the fiscal year the case on its own merits. in the field). Engineering Dept. tronic and other developments are number of authorized stations in the The rule banning operation of more so fast moving" that mid -1947 sta- standard and nonstandard broadcast than one station of the same class personnel totaled 717; accounting, services had reached a new peak of in the same area by the same interest 161; law, 100, and secretary, 248, tistics "have altered considerably," 3,551 as compared with 2,439 the year or group remained unchanged, also offered a brief summary of subse- previous. This despite the fact that the maximum of six FM and five tele- and 102 others were engaged in 123 stations were deleted during the vision stations which can be operated administrative duties. Appropria- quent events. year. Most of the 1,112 stations added in the country as a whole. in these two general categories were tions for the year aggregated $6; Although the Report gave no sta- commercial standard and FM (fre- 3. Blue Book Changes 236,900 including $25,000 for print- tistics on new -station grants made quency modulation) broadcast stations. The collective number of standard, Pursuant to suggestions made by in- ing and binding. during the latter half of 1947, ob- FM and television stations slated to terested parties, the Commission on July 2, 1946 announced several changes servers estimated that by year's render commercial broadcast service in- 961 In 1946 1,298 in 1947. creased about 60 percent from 1,701 in in the definitions of terms used in its June to June end the number of commercial AM, 1946 to 2,779 in 1947. report of March 7, 1946 entitled "Pub- The one -thousandth license was issued FM, and TV stations had gained Though standard broadcast stations lic Service Responsibility of Broadcast to WIRA, Fort Pierce, Fla., on Sep- established a numerical record with Licensees." These changes clarified the tember 25, 1946. approximately 80% over the totals 1,795 stations licensed or authorized meaning of types of programs referred However, construction permits out- to in that so-called Blue Book. standing at the close of the fiscal of July 1, 1946. Unofficial compila- as of June 30 last, FM grants had year numbered 497, brought the Jumped to 918. It Is noteworthy that which tions in late December indicated 4. total number of station grants at that new FM station authorizations for the Standard Broadcast Service time to 1,795, as compared with 1,215 1,964 AM, 1,049 FM, and 72 video year nearly equalled the number of AM grants. Demand for Facilities Continues in 1946. The net result was that nearly stations either operating or author- 600 new stations were authorized dur- Authorized commercial television sta- The fiscal year saw a continued, and ing fiscal 1947, or more than twice ized [BROADCASTING, Dec. 29]. tions increased from 30 to 66, and ex- unprecedented, demand for standard the number for the previous year. In perimental television stations from 58 broadcast facilities. Engineering con- addition, 666 applications for new sta- Commission Highlights to 81. Noncommercial educational sta- siderations Involved in these applica- tions were pending. tion authorizations rose from 24 to 38. tions grow increasingly complex as Highlights of the July- December International broadcast stations re- more assignments are made and more More Small Local Outlets mained at 37. applications are filed. The ingenuity of Of significance in connection with 1947 period as reported by the In the nonstandard broadcast field as applicants and their engineers has been Commission included: (1) signing a whole there were 1,756 authorized taxed to the utmost in their attempts (Continued on page 56) stations of various types, an increase to squeeze into the congested standard of a new international radio com- of 532 over the previous year. They broadcast band. The Commission, on munications treaty at Atlantic City were primarily for FM transmission. its part, has streamlined and expedited procedures in every way possible con- CHICAGO TO NEW YORK on Oct. 3; (2) decision to call a 2. Multiple Ownership sistent with essential engineering, legal hearing, now set for March 1, on Following oral argument in Feb- and other requirements to keep up RELAY CHAIN BEGUN the advisability of relaxing the ruary 1947 on rules and regulations with the requests for new or increased concerning multiple ownership of facilities. A NEW 250-foot tower, Chicago 1941 Mayflower Decision's ban on broadcast stations (Docket 8050), the Licensed Stations Pass One -Thousandth editorializing by radio stations; Commission on April 11, 1947, decided Mark terminus of a chain of repeater FCC's that "public interest would not be In line with the demand for stand- stations stretching to New York (3) issuance of AM eco- served by adoption of an iron -clad ard broadcast facilities, the Commis- nomic study on Nov. 4; (4) simpli- rule defining the extent of overlap sion made a record -breaking number to provide radio telephone com- fication of broadcast and other of service areas or the degree of com- of grants. New stations licensed during munication and a television circuit mon ownership, operation or control the fiscal year totaled 366. Only 29 were that would be deemed to be in con- deleted. Thus, between the Windy City and the FCC application forms; (5) hear- travention" the number of licensed ing on FCC plan to allocate Tele- to its rules covering stand- standard broadcast stations rose from East, is under construction on the roof of the New vision Channel No. 1 to other sery Congress Street ices. Exchange of the Illinois Bell Tele- phone Company. The Report noted that "fall Radio Aids in Snow Storms, Tornadoes Tower repeater stations, spaced estimates by radio manufacturers 30 miles apart, will be built for indicated a total of 73,000,000 Throughout Country; Antennas Topple the relay chain to New York, ac- broadcast receiving sets in this cording to A. C. Carlson, building country by the close of the calendar TORNADOES and snow storms sippi, Arkansas and Alabama. engineer of the company. The radio year 1947, or 12,000,000 more than New Year's day, causing havoc The midwestern storm played telephone service is planned as "an at the start of the year. Of the over wide areas, found broadcast havoc with Chicago stations New auxiliary means of comunication anticipated new sets, nearly 2,600,- stations providing storm warnings, Year's day, blowing over towers in the event of emergency," he said. 000 would be FM and 300,000 tele- informing the public of develop- and effecting power failures. Hard- The Chicago -New York system, vision." ments and taking part in relief est hit were WGES (all of whose which ultimately will include sev- The 18 -month period from July work. In several cases station four towers toppled) and WAIT eral channels in both directions, 1, 1946, brought several changes in towers were toppled or power fail- (which lost its tower near Elm- is expected to be ready for service FCC membership. Charles R. ures interrupted service. hurst, Ill.). Both went off the air. late in 1949. Each channel will be Denny, who had served as acting Heavy rain followed by low tem- WIND, which lost one and had two suitable for one television circuit chairman since the resignation of peratures brought damage in Illi- others damaged, operated for a or, alternately, for hundreds of Paul A. Porter, was named chair- nois, Missouri, Iowa and Michi- time on reduced power. telephone circuits, Mr. Carlson gan. New York were man on Dec. 4, 1946. On April 10, City streets WLS, off two hours, was operat- added. Work is underway on a 1947, E. M. took office to partly cleared of record snowfall Webster ing on its Chicago -New York coaxial circuit, serve out Mr. Porter's term. Ray but low temperatures covered the diesel emergency gen- erator, while companion but the radio relay system is ex- C. Wakefield was nominated to suc- area with ice. Five states were hit station pected to provide clearer transmis- ceed himself but the nomination by southern tornadoes, accom- WENR was out for an hour. NBC sion for television. Such a system was withdrawn and Robert F. panied by a cold wave. The states owned and operated station already is in use between Chicago Jones was named in his stead, win- were Louisiana, Tennessee, Missis- (Continued on page 85) and South Bend. BROADCASTING Telecasting January 5, 1948 Page 15 ABC's Billings Up For First Quarter 11 % Increase Noted for First Period in 1948 A ROSY future in the time sales department is anticipated by the American Broadcasting Co. for January and the first quarter of 1948, according to figures showing business booked to date for those periods, ABC announced last week. An 11.5% increase in gross bill- ings for the first quarter of the new year, involving a total of $11,- 575,000, has been figured against last year's total of $10,387,004. Billings for January, mirroring the Mr. KENWAY Mr. SAUDEK Mr. MARX Mr. VELOTTA 205 weekly quarter -hours of com- * * * merical time booked on the net- work, are expected to be an 11% increase over January 1947. The Four ABC Executives Elected Ayer Plans comparative totals are approxi- mately $3,965,000 for this year, as N. W. AYER & Son, New To Vice Presidential Positions York, is planning a new against $3,577,008 reported for 1947. THE ELECTION of four ABC During the war he served as con- U. S. Air Force show to be January executives to vice presidencies was sultant on several defense commit- heard on MBS. Full details The network also said the num- announced last week by the net- tees. will be revealed soon, the ber of weekly daytime quarter -hour work. Mr. Saudek, a graduate of Har- agency said. periods sold this January indicates They are Ivor Kenway, vice presi- vard U., joined ABC as assistant a 10% increase over last year's dent in charge of advertising, pro- to the executive vice president in billings, with 152 periods booked motion and research; Frank 1942. In 1944 he became manager between 9 a.m. and 7 p.m., Monday Maroc, vice president in charge of of the American Broadcasting Sta- WHITEHALL DROPS MBS through Sunday. This tops last genéral engineering; Robert Sau- tion in Europe, returned to ABC year's 138 periods. And commercial dek,I vice president in charge of in January 1945 as director of SHOW; TO USE SPOTS evening quarter -hour periods show public affairs, and Thomas Velotta, public service. He was named di- WHITEHALL PHARMACAL Co., a similar increase of 10%. vice president in charge of news rector of public affairs for the New York, will convert its 1948 Weekly blocks of five shows, and special events. The appoint- network in January 1947. Before yearly budget of $350,000 for spon- when considered as one program ments were effective Jan. 1. joining ABC Mr. Saudek served sorship of Real Stories From Real in the calculation, total 59, spon- Mr. Kenway joined ABC in Jan- with NBC and KDKA Pittsburgh. Life five times weekly on MBS to sored by 49 advertisers, as com- uary 1944 after serving as ad- Mr. Velotta entered radio in a spot announcement campaign cov- pared with 56 programs and 48 vertising manager of Devoe and 1927 as a page boy at NBC. He ering the same markets, effective sponsors a year ago. Reynolds Co. He is a graduate of rose through various positions with Jan. 1. Princeton Ti., and is an officer in that network until he was named several national youth director of news and Company's contract for sponsor- organiza- assistant in tions. special events of ABC. In June ship of the network show eight Falstaff Placing cities was scheduled Mr. Marx, for 13 years chief en- 1945, he was named director of major market FALSTAFF Brewing Corp, St. to terminate on Jan. 1 and the gineer of WMCA New York, joined special events and in January 1946, Louis, Mo. (beer) Feb. 5 begins ABC in 1943. He is a member of director of the news and special firm through its agency, Dancer - the Heart America, de- Music From of the Institute of Radio Engineers. events department. Fitzgerald- Sample, New York, on 31 experiment with the same musical variety program, cided to NBC budget in spot advertising. midwestern and southern Test's Success Prompts John Hancock It was also reported that Real stations, Thursday, 8:30 -9 p.m. Stories From Real Life, which is (CST). Contract is for 52 weeks. To Raise Radio Budget to $800,000 produced by Air Features, will con- Agency is Dancer - Fitzgerald - tinue on Mutual sustaining. Sample Inc., Chicago. AFTER an original 13 -week test ing agency, McCann -Erickson, New in only two states, Texas and Cali- York. fornia, the John Hancock Mutual Another factor in the success of Life Insurance Co., Boston, has Point Sublime was the Hooper rat- budgeted approximately $800,000 ing. The agency had a special for next year in order to increase Hooper rating taken during the sponsorship of its program, Point 13 -week test. After the third pro- Sublime, from 18 stations to 73 gram the show was rated a 3.5 but stations across the country in 27 after the fifth show the rating had additional states on ABC. risen to a 5.5. The show has proven to be such a boon to the insurance company's Sheaffer Adds on NBC; agents in assisting them to sell insurance in the area that by the American Meat Renews close of the 13 -week run the com- AMERICAN Meat Institute, Chi- pany decided to expand, it was re- cago (meat and food products), ported. Jan. 13 renews for 52 weeks Fred 152 NBC decision also Waring Show on sta- Influencing that was tions, Tuesday and Thursday, 9- the fact that booklet offer (made is Leo weeks in hitch- 9:30 a.m. (CST). Agency for two successive a Burnett Inc., Chicago. hike on show) pulled approxi- the W. A. Pen Co., Ft. Mad- 4000 requests. The booklets, Sheaffer mately ison, Iowa (fountain pens), Jan. 4 incidentally, were to be delivered expands The Sheaffer Parade, fea- by the insurance agents themselves. turing Eddy Howard and orches- On a national scale this would I tra, from 53 to full 161 stations of mesh that approximately 40,000 re- NBC, Sunday, 2 -2:30 p.m. (CST). quests would be made, it was esti- Agency is Russel M. Seeds Co., Drawn for BROADCASTING by Sid Hia mated by the company's advertis- Chicago. It's the Unaffiliated Five practicing to go on the air Jan. 31." Page 16 January 5, 1948 BROADCASTING Telecasting FCC Again Operating at Full Strength Willoughby Named Acting Chief Engineer FCC WAS OPERATING at full strength again last week, after Wayne Coy assumed office as the Commission's first broadcaster - chairman and Chief Engineer George E. Sterling took over the commissionership vacated by the resignation of E. K. Jett [BROAD- CASTING, Dec. 29]. John A. Willoughby, senior as- sistant chief engineer, who has concentrated on broadcast work since he joined the old Federal Radio Commission in 1930, was designated acting chief engineer pending selection of a permanent successor to Mr. Sterling, and ap- peared to be in a strong position for unqualified appointment to the post. FCC as it looks following last week's addition of Clifford J. Durr; standing, Comrs. E. M. Webster, While rumblings of Republican Messrs. Coy and Sterling: Seated (1 to r) Vice Chair- Rosei H. Hyde, George E. Sterling, and Robert F. opposition were heard from Capi- man Paul A. Walker, Chairman Wayne Coy, Comr. Jones. tol Hill, Mr. Coy, Indiana Demo- crat, former radio director of the subject to confirmation by the The choice of Mr. Coy for chair- Policy Committee, of which he is Washington Post's WINX and Senate. President Truman is ex- man was the subject of advance chairman. WINX -FM and previously experi- pected to send up their nominations criticism by GOP National Chair- Speculation arose that the Re- enced in federal administration, early in the Congressional session man Carroll Reece, who objected to publican majority may, in hopes of took the oath of office Monday which reconvenes tomorrow (Tues- selection of "a graduate of the gaining patronage for itself in morning and stepped immediately day). notorious Indiana Democratic ma- event of GOP success in the Presi- into his new duties, winning high Messrs. Coy and Sterling con- chine in the days of the notorious dential elections next fall, decide to ferred briefly with the President Two Percent Club'" [BROADCAST- withhold confirmation from any on Wednesday. The new chairman ING, Nov. 3]. Sen. Robert A. Taft Democratic appointments, includ- introduced Mr. Sterling. It was un- (R -Ohio) greeted the appointment ing the many nominations for Post - derstood the discussion centered with the statement that he was masterships. In that event, rece.ss around the desirability of having "not favorably impressed" and appointments would die with the career men in key government said the matter would be consid- adjournment of Congress, but posts. ered in early January by the GOP (Continued on page 78) Durr Scores Truman Loyalty Program demonstrations of that strength in the in other places with tragic con- Says Anti - Red Tactics immediate, as well as the distant, ... past. . . . sequences," and declared that "I Are Communistic So two million government employes see no wisdom in repeating experi- must have their loyalty checked. We are ments which have failed, particu- In assured that the overwhelming major- Themselves ity of them are completely loyal, but larly when the consequences of FCC COMR. Clifford J. Durr, who we can afford to take no chances. failure may be disastrous." Even a few might breathe the breath once before questioned the Presi- which will blow our institutions down. Mr. Durr conceded that "cer- dent's loyalty program, charged We are going to experiment in the tainly disloyal employes should be outspokenly last week that it em- investigation and trial of these em- removed from the government, if ployes by streamlined methods which ploys Communistic methods. will be fair, without recourse to the we can surely identify them. But In a speech Tuesday at the an- safeguards which we had previously what is the test of disloyalty ?" he thought essential to fairness. We are nual meeting of the American Po- going to inquire into the political asked. "Can it be ascertained by litical Science Assn., held in Wash- philosophies of these employes, without men's beliefs and sympathies, in- in any way impairing their freedom ington, he declared that although of conscience or beliefs. dependently of their actions; can the U. S. had come out of the war We are going to determine the truth we avoid confusing loyalty to par- victorious, now "a strange and un- of any charges that may be made ticular economic, social, or even re- Mr. WILLOUGHBY against them without inquiry into the accountable fear seems to have basis of the accusation or the respon- ligious institutions, or political staff commendation for his han- crept over us." sibility or even the identity of the ac- parties or factions, with loyalty to cusers. We are going to elevate to a ?" dling of his initial sessions. Fresh from his controversy with new level of dignity informers, stool - country pigeons, and gossips, a class which Speaking to a church press Mr. Sterling, Maine Republican, the FBI over the Bureau's sub- mission reports to FCC since the days of Leviticus we have group in New York last spring, he was sworn in Friday, following the of -which been taught to regard with suspicion led the Commission to repudiate his and scorn. had raised similar questions, also Dec. 31 effective date of the resig- criticisms of FBI [BROADCASTING, We are going to promote human dig- asking: "If our freedoms are in nation of Mr. Jett, who departed nity by shielding these informers, Dec. 81-Mr. Durr said with fact endangered, do we endanger 37 years of government serv- stool -pigeons and gossips from public after scarcely veiled that, scorn and searing other individuals them even more by the methods ice to become vice and sarcasm president through the loyalty program, "we with the brand of disloyalty on the employed to defend them ?" director of radio of the Baltimore basis of their accusations . . . are going to safeguard our liberties We are going to make our country [BROADCASTING, April 211. Much of Sun papers. by giving our secret police the strong by creating dissensions and dis- last week's speech was in the same Both Chairman Coy, who takes trust between man and his fellow- vein as the New York discussion. power of surveillance over the man . . . over the post vacated when Charles speech, writings, affiliations, and We are going to fight Communism Comr. Durr also developed R. Denny resigned Oct. 31 to be- even social life of our by employing the methods upon which some of the ideas he originally ad- the citizens." we profess to base our abhorrence of come vice president and general In the same vein, he asserted: Communism. vanced, with respect to the duties counsel of NBC, and Mr. Sterling We seem to have lost our faith in Mr. Durr said loyalty programs of administrative agencies, in his the strength of our democratic insti- assumed office as recess appointees, tutions, notwithstanding the repeated have been tried "in other times and (Continued on page 72) BROADCASTING Telecasting January 5, 1948 Page 17 Community Era Is Here, Says Pellegrin performance in developing ac- lacking network -affiliation oppor- Newspapers now get over a half - Network Business counts and pleasing listeners. tunities for the most part, perforce billion a year from retailers, Similar progress occurred in na- became "community" stations, pro- NAB's advertising specialist notes. Topped by Local tional spot, where many of the top grammed almost entirely with a Even with the surprising 17% gain salesmen in the business are found. strong local flavor in news, cover- in radio's 1947 local business, the Sales in '47 Combined, they carried broadcast- age of local events, and entertain- revenue amounted to only 136 mil- lion By J. FRANK BEATTY ing well ahead of newspapers and ment designed to appeal to the dollars. even with magazines as a national community's own tastes. "Peanuts," says Mr. Pellegrin. A NEW ERA in broadcasting's medium, according to Mr. Pelle- Many stations had been doing "Local business in 1948 should go 27 -year history-the Community grin. this same type of community job higher -much higher. It can go al- Era-marks the turn of the year. In a continuous growth, unpre- for years past and with conspicu- most as high as broadcasters want Vast sources of commercial life- cedented in ad- ous success. The new stations fol- it to go. If stations make as big blood are opening to hundreds of vertising history, lowed their lead. The preponder- strides in 1948 as they made in new stations. Authority for the national radio ance of numbers, when the new 1947 the possibilities are unlimit- historical evaluation is Frank E. sales outstripped were added to the old, began to ed. There is room, plenty of room," Pellegrin, NAB director of broad- local in the race have a significant effect on the Mr. Pellegrin believes, "for im- cast advertising. for business. This public's basic conception of radio. provement in the methods stations Signifying the arrival of the new trend continued Community Service use in selling and servicing retail Community Era, he said, are four through the war accounts. important developments: period, when li- The network programs featuring "Some stations still are back- Local time sales in 1947 ex- censing of new the world- famous stars have lost ward despite all the progress that ceeded network business for the stations was 'none of their glitter, but alongside has been made by broadcasters in first time since records were begun suspended. them in the public's appraisal of selling goods for stores, and by a score of years ago. Came the peace Mr. Pellegrin radio has come the added concept stores in learning how to use the Stations have successfully brok- -and hundreds of local, community services of the newest and most effective sales en into the half- billion dollar re- of new stations -more stations, in medium. weapon ever known. tail field, opening the way for new fact, than even daring prognosti- Helping radio's development of business that can surpass the en- "New stations can use such new cators had foreseen, despite FCC new local business-and simultan- developments as the 'beamed -pro- tire 1947 broadcast income. invitations to eager applicants. eously new stations, including tele- New outlets, fighting for sur- gram technique' by which specific The rush became a flood, and only vision and FM -is the decline of to specific vival, have speeded the successful the community newspaper, says items are advertised last November FCC issued its audiences. battle to turn the tide of retail famed Lemon Book, with dire Mr. Pellegrin. Broadcasters are advertising dollars into radio. warnings about the pitfalls facing moving in to fill the void, develop- "With newspapers leading radio Their battle for listeners and new radio entrepreneurs. ing day by day a greater communi- 5 -to-1 in retail advertising, new revenue is giving radio a much Hundreds of these new stations, ty identity. (Continued on page 89) stronger community aspect than ever before. Net results of these develop- ments will be an economically - sound station structure and wide- Mullen Sees Nationwide TV by '50 spread listener loyalty that will insure continued freedom of radio, Will Become $6 Billion Schenectady and Boston. Income sales revenue was at the highest in Mr. Pellegrin's opinion. from video is expected to reach level in the company's history, the Industry, Says NBC $1,000,000 in 1948, he said. report showed. While the average Local Time Increase Other highlights of 1947 were daytime commercial network in Preliminary estimates of 1947 Video Director reviewed in NBC's yearend report, 1946 was 102 stations, the average broadcast income, he said, show FRANK E. MULLEN, NBC's ex- which showed record high time jumped to 119 in 1947. In the eve- that local time sales increased ecutive vice president who is direct- sales, the inauguration of a new ning, the average was 127 outlets some 17% last year, carrying them ing the network's television effort, administrative reorganization, and in 1946 and reached 134 in 1947. well over the total network busi- has predicted that video will become an expansion of broadcast facili- Ninety-three per cent of NBC's ness. A substantial increase in na- a six billion dollar industry, and ties all along the line. advertisers renewed their 1946 tional spot, another revenue source reviewed NBC's active part in Urgent Need contracts for 1947. capable of further development, what he called "television's first As a leader in battle for an in- NBC's service was expanded to occurred last year (see story page big year." dustry code, NBC "will continue eight new outlets, bringing it to a 69). This increase was a little un- With 19 video stations on the to urge the adoption of a code in total of 167 stations. Sixty of these der 10 %. air, and the number of receivers 1948" in the words of its president, outlets now operate their own FM The estimates indicate network in operation increasing from 12,000 Niles Trammel. He declared such stations, and another 60 plan FM sales were off about 0.7 %, with re- to 175,000, Mr. Mullen said that a code "is the best means of im- for 1948. NBC Thesaurus, the gional sales down 3.4 %. Overall television might well prove a proving our radio service to the musical program service, boasts a industry gain was estimated at "shock absorber" for the entire public . it may be that NBC list of more than 400 stations 8.2 %. American economy, and that coast - will find it expedient to 'establish throughout the U. S., Canada and Transition of broadcasting to its to -coast television might become a its own set of standards, so urg- foreign countries. strong community position signi- reality by 1950. ently do we feel the need of one." Executive Staff Changes fies a milestone, Mr. Pellegrin be- In 1948, Mr. Mullen declared, Due in part to additional busi- lieves. In the past broadcasting NBC's East Coast video network ness, but principally because of In mid -summer, NBC realigned has been identified by most listen- will include Washington, D. C., expanded use of the network by its executive staff, placing Harry ers as an enterprise comprising Baltimore, Philadelphia, New York, many advertisers, NBC's time C. Kopf as administrative vice Bob Hope, Fred Allen, news com- president in charge of network mentators, quizmasters and as- sales, national spot sales, owned sorted artists. These personalities, NBC Takes Full -Page Ad in 37 Papers and operated stations and station says Mr. Pellegrin, dominated the relations. Ken R. Dyke was named public conception of broadcasting. Saying TV Network Open for Business administrative vice president in The high standard of network charge of programs, continuity ac- programming has largely inspired IN A BOLD bid for leadership in 000, a record figure to date for the ceptance, and public affairs and ed- radio's rapid growth and its popu- the burgeoning television industry, television industry, it was reported. ucation. John H. MacDonald was larity with the public, he observes. NBC today (Jan. 5) will announce About 14,000,000 readers will be made administrative vice president Able to provide the best in pro- in full -page advertisements in 37 reached, the network estimated. in charge of treasurers, controllers, grams, networks at the same time newspapers in 18 cities that "NBC Frank E. Mullen, NBC executive personnel, general service and were staffed by high- calibre ad- network television is open for busi- vice president who several months guest relations. Former FCC Chair- ministrative, sales and promotional ness." ago was given over -all responsi- man Charles R. Denny Jr. became executives. Thus they maintained The one -shot advertising cam- bility for the network's television NBC vice president and general a high level of sales, service and paign will cost approximately $75,- (Continued on page 83) counsel. Page 18 January 5, 1948 BROADCASTING Telecasting Widespread 'Co -axe Expansion Approved during 1948 if sufficient demand Links Are Extended develops. South and West After the cable is laid, appro- Other television stories in this issue: priate equipment must be installed Chicago to New York Relay Work Begun p. 15 before it can be used to relay TV. Mullen Sees Nationwide TV by 1950 p. 18 Under Plans There are now two circuits be- RCA to Expend Million to Speed TV Tube Production p. 20 A $76,130,000 American Telephone tween New York and Washington, Agency Study Points to Video's Future p. 22 & Telegraph Co. 1948 expansion capable of carrying programs in New -Type Crosley TV Set Introduced p. 48 New RCA Video Magnifier p. 52 program which would extend co- either direction. With appropriate FCC Extends Video 28 -Hour Rule p. 72 axial cable circuits as far south as equipment, the two projected new circuits would permit the Rose Bowl Video Use Prompts Some Uneasiness p. 73 Charlotte, N. C., and as far west trans- WCBS-TV Issues Commercial Rate Card p. 75 as Chicago and St. Louis was ap- mission of two additional programs Philco Head Sees Fast Development of Television p. 75 proved by FCC last week. simultaneously from New York or Five Television Applications Received by FCC p. 78 The Commission also approved a Washington, or simultaneous trans- WAGA Given First Atlanta TV Grant p. 82 $17,943,000 construction project of mission each way. Pro Playoff Telecast Almost Kept Off Air p. 82 the Pacific Telephone & Telegraph Of the cities which could be For video personnel changes, programs, etc., see note departments Co. and the Bell Telephone Co. of linked for television under the Nevada which included a coaxial FCC - approved program, 10 al- ready have television stations cable link between Los Angeles and or needed first along the routes cov- grants for stations -New York, San Jose, Calif., which also could in and INS -INP, Telenews Washington, Philadelphia, Chi- ered the FCC authorization, be used for intercity video relay "until such time as the purposes. cago, St. Louis, Boston, Baltimore, that dr- Plan News Service Pittsburgh, cuits are required for commercial Additional program channels for Cleveland, and Rich- Daily Packages to Be Given mond. use they will be available for gain- other broadcast service also would Starting Feb. 1 be provided. In line with its plans to pro- ing experience in operating long - vide television network distance television INTERNATIONAL News Service, AT &T officials said their major facilities circuits and for International News Photos, and 1948 program given FCC approval according to need, AT &T said that training personnel along the routes video circuits are Telenews Productions, Inc., last would: most likely to be involved." week jointly announced what they Provide two additional dr- described as the first "complete" cuits to the present two -circuit television news service. New York -to- Washington cable; Combined TV Console, Record Cabinet, Starting early in February, ac- Provide two circuits be- cording to Seymour Berkson, tween Washington and Char- Radio Phonograph in 3 Units Introduced INS -INP general manager, the lotte; MATCHING television consoles, phonograph three organizations will produce Provide two between and a television set by respectively a daily service of New radio - phonograph combinations, York and Albany; buying them one at a time to dis- teletype news, still news photos, and record cabinets, which may be Provide two between Phila- tribute the over -all cost and still and newsreels, "specifically tail- bought separately and assembled have matched units. delphia and Chicago; at any time, were introduced last ored for television." Provide two between Chi- (2) Families that have hesitated INP is the picture subsidiary week by Admiral Corp., Chicago. about buying a three -way set cago and St. Louis; The for of INS, the Hearst news service; television console section is fear that future developments in Telenews, an independent Permit origination or re- quoted $299.95. This firm, ception of at is $140 un- television might make that part operates a large chain television programs der the lowest -priced console of newsreel at Baltimore, Richmond, Pitts- set of the set obsolete, can now protect theatres and produces a weekly now on the market, according to their investment by buying the ra- burgh, and Cleveland in addi- Ross international newsreel. tion D. Siragusa, president of Ad- dio- phonograph and television units to the above cities. miral. complete ensemble, The three -in-one package will be A includ- separately. offered to video In addition, Boston may be tied ing Admiral's radio -phonograph stations, networks, and sponsors, Mr. Berkson said. in by means of the existing micro- (with FM), also listed at $299.95, (3) The radio -phonograph and Sales will be handled by the INS - wave relay circuits between Boston costs less $600. the television receiver may be used than television department in and New York. Admiral points to these advan- together, separately, or even in dif- INP New ferent rooms. York. Telenews will offer the first It was pointed out that the con- tages, among others, in buying its daily American and worldwide struction program does not call for "matched" sets - (4) The television receiver will be easily portable so that it can be newsreel coverage ever attempted, installation of terminal facilities, (1) The family with moderate according to the announcement. income plan on a moved to the most suitable spot. vital to television, at Charlotte and can both radio- This will be supplemented by spot Albany, though they may be add- news photos transmitted over ed when sufficient demand arises. INP's transcontinental leased wire Officials of the telephone com- system. pany did not attempt to break The video news packages will be down the estimated cost of coaxial made up "with the utmost flex- cables in the overall 1948 construc- ibility," Mr. Berkson said, to sim- tion program, nor would they esti- plify programming by the tele- mate the possible dates when the vision station, network, or adver- cables might be available for tele- tiser. vision. Herbert Scheftel, president of It appeared certain that laying Telenews productions, and Mr. of the cables would be undertaken Berkson said in a joint statement in 1948, though it was considered accompanying the announcement: unlikely that the project would be "We believe that by this sig- completed before the end of the nificant alliance of know -how and new year. experience in our respective fields, AT &T officials pointed out that we will be able to furnish tele- the demand for service would play vision with the finest and most in- a large part in determining the teresting pictorial news programs extent to which work on various ever conceived. This undertaking sections would be rushed, and that has been carefully planned and need and demand applied to both projected not merely for the pres- television and telephone since the ent status of television but also coaxial cable could be used for both to anticipate the future growth services. and requirements of the television Some sections of the cable, au- Admiral Corp.'s matching television console, radio -phonograph public, the networks, individual thorities felt, might be completed combination and record cabinet. stations, and advertisers." BROADCASTING Telecasting January 5, 1948 Page 19 ABC Cuts Clients' Well Done Protection Period KENNETH D. FRY, who is New Policy Effective Feb. 1; stepping down Jan. 16 as Follows Others' Example head of the "Voice of Amer- u-- -Like DUZ ica," received high praise ABC last week followed the exam- week for job he has in reducing last the I ples of NBC and CBS done. William T. Stone, di- its protection period on rate in- rector of the OIE, under creases from one year to six which the "Voice" operates, months. The policy is effective Feb. told Mr. Fry in a letter, I WHHM Duz Everything* 1. "You have shown great pa- In a letter sent to advertisers tience and understanding in and agencies, the network said it dealing with the complex hoped that "economic conditions problems of maintaining the I will permit us to maintain our net- `Voice of America' broad- For a well- rounded job of advertising, we work rates at their curent low casts with the limited facili- out "due 1 levels," but it pointed that ties available to the Depart- believe you'll find that WHHM DUZ everything to the increased difficulty of long - ment. I appreciate above all range planning, it has become nec- your fine spirit of coopera- humanely possible to insure the success of a essary to reduce our period of rate tion, which has won the re- campaign. change notification from one year spect and confidence of all of to six months." us who have worked with 1 Contract Protections you." The attentive audience is there HIGH - Advertisers who sign new facili 1 on after HOOPERS attest to that. ties contracts beginning or THAYER NAMED Feb. 1 will be protected against CHIEF I changes in rate or discounts for six OF `VOICE' DIVISION on the air prior to The results are there -the merry ring of the months; those NEW HEAD of the "Voice of 1 will receive rate protection Feb. America" broadcasts is Charles W. cash registers show that advertising on WHHM on existing contracts and renewals Thayer, any in- a career Foreign Service to Feb. 1, 1949, against officer, who was named last week really registers. crease announced between Feb. 1 as pro- chief of the International Broad- I and Aug. 1, 1948. Six months casting Div. of the State Dept.'s will be tection to all advertisers OIE. He replaces Kenneth D. Fry WHHM follows through on merchandising- allowed on any increase announced who announced his resignation a 1948. after Aug. 1, fortnight ago [BROADCASTING, Dec. The network said no general rate 29] to return to commercial radio increase was contemplated at this Newspaper advertising work. time. In another top level change, Le- land Barrows, currently assistant I Taxi signs RCA to Spend $1 Million commissioner in charge of admini- stration of the Public Housing Ad- Trans -Lux news sign To Speed TV Tube Output ministration, was appointed deputy of more than a director of the OIE, succeeding C. EXPENDITURE Brown, Letters to trade million dollars in stepping up tele- Stewart who announced his vision picture tube production at resignation last week effective Jan. Personal merchandising its Lancaster, Pa., plant is con- 9. I templated by Radio Corp. of Amer- Chief reason for both resigna- Air promotion sports ica, L. W. Teegarden, vice presi- tions is said to be the inadequate dent in charge of the RCA Tube salaries possible under Government Dept., announced last week. limits as compared to those in pri- vate enterprise. The expansion program, calling In addition, Mr. of a new building Fry and his department had ex- for construction perienced difficulty to provide an additional 40,000 with appropria- Member square feet of space, will include tions, which economy- minded Con- ,////J(IIJUrJ ASSOCCIATED installation of a large number of gressmen were bent on slashing. PP.ESS automatic machines for mass -pro- Mr. Brown will become chief of duction of the television tubes sim- public relations for Standard Oil ilar to equipment now in use at the Co. of California. Mr. Fry has not plant, Mr. Teegarden said. Instal- yet announced his plans, but it is L lation of the new machinery will believed that he will join a network begin as soon as possible in ex- in an executive capacity. Independent-but not aloof! isting plant space and will con- tinue through the year, and the Five P &G and One GM plan is to let the contract for the MEMPHIS, TENNESSEE additional building at an early Shows Renewed on CBS date so that construction can be- SIX full network program renew- gin about April 1, Mr. Teegarden als were announced last week by added. William C. Gittinger, CBS vice PATT McDONALD, General Manager About 1,600 people are employed president in charge of sales. Five at the Lancaster plant turning out of the renewals were for Procter tubes for both the transmission & Gamble Co. daytime serials, in- Forioe & Co., cluding Big Sister, Young Dr. Ma- and reception of television, as lone, and The Guiding Light, National Representatives well as power and other special through Compton Advertising; types of tubes for communications Rosemary and Ma Perkins, through and industrial use, D. Y. Smith, Dancer -Fitzgerald -Sample. plant manager, disclosed. Produc- The General Motors Corp. * DUZ rates credit for this assist. tion of television tubes is now run- (Frigidaire Division) has renewed ning on a two and three -shift The Man Called X on CBS, through basis for most operations, he said. Foote, Cone & Belding.

Page 20 January 5, 1948 BROADCASTING Telecasting Cool your heels!

That's the way some of the glib fashion writers toss And remember ... Baltimore is a big town .. . off a headline, they tell us, when they talk about those and the 6th largest city in the country! fashionable sandals and other style innovations. To move goods at the lowest cost . . . W -I -T -H But we have a deeper ... and we think an even older belongs on any smart list for products in a highly tie -up with "cool your heels." It's this: competitive field!

The fight for sales is coming. And if you don't want your salesmen cooling their heels in some anteroom .. today is the day to start to command attention. W-I T' H Down here in the country's 6th largest city, it's the AM and FM independent Radio Station W-I -T -H that delivers more - Baltimore 3, Md.

listeners- per -dollar -spent than any station in town. Tom Tinsley, President Represented Nationally by Headley -Reed

BROADCASTING Telecasting January 5, 1948 Page 21 GAB COMPLETES PLANS Two New Alaska Outlets MOSS LEAVES FCC POST FOR JAN. 19 -20 MEET FM in Autos About Ready to Take Air TO JOIN E. C. PAGE FIRM GEORGIA Assn. of Broadcasters FIRST FM auto radio in TWO NEW Alaskan stations, ROBERT WILLIAM MOSS, of has now completed arrangements Ohio is the claim made by KFRB Fairbanks and KIFW Se- the FCC Engineering Dept.'s Hear- for the upcoming winter meeting Robert F. Wolfe, owner and ward, are virtually completed, ac- ing Section, has resigned to to be held Jan. 19 -20 at the Shera- manager of WFRO -FM Fre- cording to word received from Wil- become associat- ton Hotel, Augusta. The meeting mont, Ohio, for a new setup liam J. Wagner, owner and opera- ed with the firm will open at 2 p.m. Jan. 19. on dash of his car. Pilotuner tor of the Alaskan Broadcasting of E. C. Page, According to GAB Secretary - was hitched onto the car ra- System, by his New York repre- consulting radio Treasurer Edwin Mullinax, three dio by G. W. Swartzlander, sentative, Pan American Broad- engineers, Bond outstanding speakers have been ar- chief engineer. Ed Wheeler, casting Co. Bldg., Washing- ranged. J. Allen Brown, NAB manager of WEAW Evans- KFRB will go on the air shortly, ton, D. C. He assistant director of Broadcast ton, Ill., also has rigged up KFIW soon after, joining ABS joined the firm Advertising, will speak on "Radio's an FM tuning for his auto. which now comprises KFQD Dec. 26. Business Outlook for 1948." Enid Both declare reception is fine. Anchorage, KINY and Mr. Moss, on Day, women's commentator of WSB Juneau KTKN Ketchikan. Stations are active duty with Atlanta, will speak on her experi- the Navy from also CBS affiliates. Marty Nier - Mr. Moss ences in radio retailing. Hugh Fel- 1943 to of the wire service, transcription formerly handling press re- April tis, president of Broadcast Meas- man, August 1946, joined FCC in Sep- urement Bureau, is to tell of plans and music representatives attend- leases for Gen. Eisenhower's head- tember 1946, assigned to engineer- for forthcoming BMB interim sur- ing the meetings. Allen M. Wood- quarters in the ETO, is now in ing work on applications in Proc- veys. all of WDAK Columbus is GAB charge of Alaskan sales for Pan essing Lines One and Two until GAB will also hear from many president. American. last May, when he was transferred to the Hearing Section. He was born at Providence, R. I., spent most of his early life at Bridgewater, Mass., and gradu- WORCESTER BANK DEBITS ated from Northeastern U., Bos- 1943 BS degree in 'rd'!<<`ff.;hi3fi ton, in with a 7_7 lx-+e+ì;c.-r+.« r....0y-rf- rA,? electrical engineering. In college w .ans ,vvrc[raiqa,i:ct/w he was associated with the Boston .-í; * Ci+V_:.l+°+, ì4AGtiárM...... ,. . Edison Co. as student radio and

. -\f'n37Ce-y 2ii> o ip M - .: s. , a. .e `.r .. electrical engineer...... ,.- .., í::ì^K%. , In the Navy he rose to the rank .. <_.. .., . I of full lieutenant, serving with the rk Electronics Offices at the New York t: ' Naval Shipyard and later at the Pearl Harbor Naval Shipyard.

AGENCY STUDY POINTS TO BRIGHT TV FUTURE "EACH WEEK sees some new development and progress in tele- vision," according to Geyer, Newell & Ganger, New York advertising agency, which has just about com- pleted a comprehensive analysis of the current and potential use of television as an advertising me- dium. The agency predicts that la-e 9.7% "this increased momentum may well catapult television into the field of truly national advertising far ahead of the time that any England's in this industrial bee hive. From one end such development was expected." One sure sign of Central New The study covers video set current prosperity and buying activity of Central New England to the other, makers, video stations now on the air or under construction, and tel- is the 9.7% rise in Worcester's Bank ' where retail sales are 21.9% above the evision networks, programs and the first six months of 1947 nation's per family average, WTAG commercials. It points out that Debits for video commercials must be cor- over the same period in 1946. holds the listening audience intact - rectly spotted "so the whole show moves along without jarring." evening, Compare this with the national increase morning, afternoon and with Unlike sound broadcasting, which high Hoopers year after year. Keep your involves only program and time of 5.4% and the New England gain of costs, television involves program, 7.7 %, and you will recognize the extra appropriation in gear with this pace- transmitting time and studio re- hearsal time costs. value of your advertising dollar spent setting market. "The major problem plaguing the advertisers in television is what to do about programs," the agency states. "In many program categories costs run very high; in BAS /C others, union restrictions hamper WORCESTER production." 580 KC 5000 Watts Cas FOOTE, CONE & BELDING, New York and Los Angeles, has appointed United Productions of America, commercial manufacturer of films, to produce four PAUL H. RAYMER CO. National Sales Representatives. television shorts, from one to three minute commercials, on film for Union Oil Co., to be used during Pasadena Affiliated with the Worcester Telegram & Gazette. Tournament of Roses on New Years Day. Union Oil Co. will sponsor the telecast of the football game. Page 22 January 5, 1948 BROADCASTING Telecasting

.1 (

AINA-11(1gow is brinßW alns °eatist halt ans The The ß }eatest Canal Neap eñ Rotai of Y the Side turinKMusic This vae st oss, narrator.

1

ADDITIONAL CURREN IV HIT SHOWS: SON HUNT

ilkSINCERELY, KENNY BA R AliaONG ALL GIRLS LIGHTNING JIM OLD CO AL O VANCE AITIVR45/

WITH THESE GREA ST OF TRANSCRIBED SHO !

Year after year, "Transcribed by ZIV" ha meant "the greate in radio shows ". Now, ZIV Americas funniest husband and wife in a three or five a week strip. A leading offers you the t -rated shows for 1948. Here artwork show for years, with great rat - ra I. erywhere. are the proven etwork -type programs, offered at a fraction their production cost ... that sponsors efer when seeking to dominate highly mpetitive local markets. Greater lis- tener- interest is spelling the difference between mediocre and outstanding results. Consistently higher Hooper ratings indicate that ZIV pro- grams are today's greatest dollar -for -dollar buy. VoOD W R I T E F O R A V A I L A B I L I T I E S

inti' hot. quarter-hour. a é as-silk Margaret aeiariR % A smooth-as-silk, and brilliant Sylyern theC< ó4d'flanka d

FO t I ' DEN DIARY . N KOBBLERS LISTENERS APPRECIATE ACCURATE, ROUND- THE -CLOCK REPORTING DURING MAINE'S GREAT DISASTER* From Tuesday, October 21, through Sun- day, October 26, the entire staff of the Guy Gannett Broadcasting Services, WGAN in Port- land and WGUY in Bangor, and the Guy Gan- nett newspapers of Portland, were on the job as a team-and on the air 24 hours a day-re- porting the worst fire disaster in Maine's history. Broadcasts from Gannett planes and from mo- bile units at fire fronts kept Maine listeners SLIGHT ERROR on the part of a baker resulted in some unsolicited publicity for WRFD Worthington, Ohio, when a 150 -pound cake -a informed of every development and warned replica of a modern farm -was displayed at the National Assn. of of new outbreaks. Radio Farm Directors' recent convention in Chicago. A&P Bakeries, which presented the cake to the rural radio men, sent one of its cake - baking specialists by plane from New York to Chicago to bake the "THANK YOU" from the people of MAINE cake, and he decided to add an authentic radio touch by making the initials on the cake's candy radio tower WRFD (inlay picture). Of- fending "W" was hastily removed, but not before WRFD cashed in on FROM A FEW OF THE HUNDREDS OF LETTERS WE RECEIVED . .. the episode. Serving the cake is Nina Hersner (center), Miss Pennsyl- vania Agriculture, and receiving their pieces are Layne Beaty (1), "I don't know what I would have done with- WBAP Fort Worth, and Charles (Chuck) Worcester, WMT Cedar out your announcements." Rapids, Iowa. "I have near relatives and friends in many Top Rating in Radio Acceptance of the areas burned over, and my only source Poll of information was through you." Goes to Fibber McGee and Molly Show CUMULATIVE ratings in the sented to the program and /or per- "From my heart I thank you for your hard Radio Acceptance Poll, blanketing sonality "who most consistently day and the first eight -week period of its violates good entertainment stand- night." operation, has ranked the Fibber ards." McGee and Molly Show first with Chicago club of the school also 77.5, Henry Morgan second with announced last week that it con- FRANK STANTON, President of CBS, to WGAN, 70.5 and Burns and Allen third ducted a "listening with 66.0, qualifying their comedy demonstration" of the RAP in action Sunday, Dec. "Not only is CBS grateful for the fine co- programs as the most "acceptable" thus far. 28 at the Morrison Hotel in con- it has received from you in its news nection with operation Of the top three, only the McGee its holiday dance. Chi- coverage of the fire, but reports of your con- and Molly program fell into the cago newspaper, radio and trade tribution to the welfare of the devastated com- "highly acceptable" category. Next press editors and representatives munities reaffirm the traditional role of the seven ranking shows in the list of of the four networks were invited 19 include, in the order listed- to attend the demonstration as broadcaster in the face of disaster." Jimmy Durante, Jack Benny, Baby guests of the school. Demonstra- Snooks, Charlie McCarthy, Red tion showed actual polling of the It should be noted that although the fire disaster was extremely serious, it af- Skelton, Fred Allen and Duffy's Fred Allen program that evening. fected only a small segment of the State. Tavern. Least "acceptable" -but still in the "acceptable" category -were the Bob Hope and Jim GUY GANNETT BROADCASTING Backus shows. Super-'Hush' In the individual performer clas- PROCTER & GAMBLE CO., sification of the cumulative rat- Cincinnati, has started a new SERVICES ings, the character of Molly top- contest on its Saturday eve- ped all others with 87.0, while Vera ning NBC program, Truth or WGAN Vague, Jerry Colonna and Bob Consequences, with intima- PORTLAND, CBS AFFILIATE, 5,000 WATTS, 560 KC Hope fell into the "barely accept- tions that the prizes may able" grouping with ratings of even exceed those given on 5.0, 9.0 and 15.5 respectively. the program's recent "Miss James V. Malone, public rela- Hush" contest. Contestants tions director of the Chicago office will be required to identify WGUY of St. Joseph's of Indiana, ex- "The Walking Man," said to BANGOR, ABC AFFILIATE, 250 WATTS, 1450 KC plained that trophies will be be too famous to permit the awarded to both the most and least use of his voice in giving "acceptable" pr o g r a m s and /or clues to listeners. Series ad- radio comedians at the end of the vertises Duz, is placed by WGAN -- FM WGUY - FM spring radio season. Compton Adv. Inc., New York. NATIONAL REPRESENTATIVES: PAUL H. RAYMER CO. One of the trophies will be ini- tialled "R. A. P." and will be pre- Page 26 January 5, 1948 BROADCASTING Telecasting orisikad ' the

hwwe//nr.."rte WJ Represented by CBS 5 ,OOO ATTS PETRY THE GOODWILL STAT ON FISHER BLDG. D TROTT G. A. RICHARDS HARRY WISMER Pres. Ant. fo the Pros. Gleaned From BROADCASTING . . . Top Radio News Stories During Past Year JANUARY of participating on an active basis. the same time broadening the base and News Syndicate Co. FM pro- Feb. 10, Page 13. of private participation. Plan was posed grants go to: WMCA WPAT CBS announces financial report, ABC and Unity Broadcasting Corp. showing gross billings of $60,063,- FCC sends its first postwar an- developed by Assistant Secretary Mar. 31, April 21, Page 18. 905 for 1946, a drop of 8.7% for nual report to Congress. Report of State William Benton. highlights Commission's record vol- Page 13. AP announces intention of rais- year. Young & Rubicam leads agen- ing its radio fees. April 28, Page cies; Procter tops ume of work from July 1, 1945 Llewellyn White's book, The & Gamble spon- was 14. sors. 6, Page 22. through June 30, 1946. Feb. 10, American Radio, published. It Jan. Pub- FCC tells U. S. District Court ABC gross billings announced, Page 16. written under grant from Philadelphia Bulletin buys Phila- lisher Henry Luce and the U. of the Blue Book is not an order and totaling $40,617,130, up 1.4% from is not reviewable by any court. previous year. Dancer- Fitzgerald- delphia Record and Camden (N. J.) Chicago to the Commission on Mar. 31, Declaration was made in connec- Sample is top agency; General Courier -Poet, plus WCAU Phila- Freedom of the Press. 16. tion with WEAL Baltimore case. Mills heads 6, delphia, for estimated $10,000,000. Page sponsors. Jan. Page April 28, Page 16. 70. Feb. 17, Page 15. Net time sales figure totals $325,- in 1946, a rise of 7.2% President Truman writes letter NAB opens first meeting of new FCC three -month freeze of AM 890,000 plan, applications for new or changed over 1945. Mar. 31, Page 13. to Advertising Council lauding "area" designed to bring organized use of advertising in key NAB officials to meet- facilities goes into effect. Action Top winners of National Radio district of New helping to solve national problems. ings. Jan. 6, Page 19. taken to clear away backlog of Awards of City College general applications on hand. Feb. 17, Page York go to KGFJ Los Angeles, April 28, Page 17. First meeting of FM FCC denies renewal of WORL Assn. elects Roy Hofheinz presi- 20. WFIL Philadelphia, WLW Cin- Report on Stratovision tests cinnati, ABC and Kenyon & Eck- Boston on grounds of concealment dent; J. N. (Bill) Bailey execu- of ownership. Decision tive Mr. is op- completed showing experiment is hardt. March 31, Page 20. expected to director. Hofheinz 28, Page 18. erator of KTHT -KOPY (FM) feasible, according to Westinghouse APRIL be appealed. April Houston; Mr. Bailey is former as- Electric Corp. Feb. 24, Page 15. Radio ownership in U. S. homes MAY sociate editor, BROADCASTI NG. Jan. U. S. District Court issues pre- hits 35,900,000 and radio listening RCA gives first public showing 6, Page 17. liminary injunction to stay further reaches 150,800,000 hours a day, of its electronic color video, in Mutual 1946 billings announced, FCC proceedings in WBAL Balti- both all -time records. Figures re- Philadelphia. May 5, Page 18. with total time sales of $25,933,- more renewal case, pending court ported by CBS as result of sur- FCC grants record -breaking to- 651, up 25.7% for year. Coca Cola disposition of WBAL's charges veys made for the network by tal of over 200 AM cases by May is top client; Erwin, Wasey & Co. against the Blue Book. Feb. 24, Market Research Co. of America deadline, heralding end of its three- heads agency list. Jan. 13, Page Page 15. and by A. C. Nielsen Co. April 7, month "temporary expediting pro- 58 -A. MARCH Page 38. cedure." May 5, Page 13. Texas Quality Network upheld FCC asks Congress for $7,500,- Carl Haverlin, vice president in AFM negotiates agreement for by FGC in "Rainey Case." Dr. 000 budget, its largest in peace- charge of station relations of Mu- one -year contracts with four major Homer P. Rainey had charged that time. March 10, Page 13. tual, appointed first paid president networks covering musicians em- the four TQN stations -three of Commodore Edward M. Webster of BMI. April 7, Page 13. ployed in New York key stations, them affiliated with newspapers nominated to FCC. Mar. 10, Page FCC issues new FM allocation with contracts providing wage in- which had opposed him editorially 16. plan, employing four-channel mini- creases averaging 20 %. May 12, - limited their political broadcast Fifth Annual duPont Awards mum separation for assignments Page 15. time in order to defeat his can- go to WHO Des Moines, WKY in same area. April 14, Page 15. Senate votes 48 -40 to ban all didacy for Democratic nomination Oklahoma City and Elmer Davis, FCC sends Comr. Rosei Hyde union -controlled "slush funds" in for Governor of Texas last July. ABC commentator. Mar. 10, Page and K. Neal McNaughten, chief an amendment to the Labor Bill Jan. 27, Page 17. 15. of FCC Standard Allocation Sec- intended to prevent development RMA announces production of NBC and DuMont begin experi- tion to Havana and Mexico City of "rackets." May 12, Page 17. radio receivers for 1946 exceeded ments with Zoomar Television to work out new uniform standards International Telecommunica- 15,000,000 units. Jan. 27, Page 35. lens, an optical device to keep of potential interference for AM tions Conference opens at Atlantic images in focus while the viewer stations. April 14, Page 94. City. May 19, Page 20. FEBRUARY gets effect of camera apprr ''ping Major Peabody Awards winners FCC grants WGAR Cleveland's AFRA and four major networks or drawing away from ...,sect. are William L. Shirer, WOW application and denies that of sign two-year contract providing Mar. 17, Page 41. : Omaha, WELL Battle Creek, Mich. WADC Akron for 1220 kc, 50 kw 20% to 30% salary increases for International Broadc: ing Foun- April 21, Page 15. (directionalized) . Observers felt actors, singers, announcers and dation plan sent to Cóngress, pro- FCC hands down proposed de- it was a step toward court test sound effects men. Feb. 3, Page 17. posing that the government enter cisions in hotly- contested New York of FCC's right to decide applica- NBC and CBS decide to become the international broadcasting field area FM -TV grants. TV proposed tions on basis of program plans. NAB associate members instead on a permanent basis, while at grants go to: WOR WJZ WAAT May 26, Page 18. White Bill introduced in Senate by Majority Leader Wallace White Jr., (R -Me.), with identical bill introduced in House by Rep. Charles Wolverton (R- N.J.). Leg- islation is aimed toward creating new national policy for American radio. May 26, Page 13. NAB President Justin Miller re- leases 14-point reply to FCC Blue Book, in which he charges the Blue Book is illegal, punitive and im- proper. May 26, Page 15. JUNE New Hearing Division is formed by FCC to be composed of exami- ners responsible only to Commis- sion. June 2, Page 4. AT &T files proposed rate sched- ule on use of coaxial cable for PICTURE OF THE YEAR might well be the highly at the NAB Convention in Atlantic City last Sep- commercial television networks. infgrmal shot of Justin Miller (1) , president of NAB; tember. Occasion was the rollicking CBS Affiliates June 9, Page 18. Frank Stanton (c), CBS president, and former FCC dinner in which divergent winds of radio were snapped Canadian Assn. of Broadcasters Chairman Charles R. Denny, now NBC vice president, inflating plastic balloons. (Continued on page 29) Page 28 January 5, 1948 BROADCASTING Telecasting Comparative Network Program Schedule

.. WHERT 99 MILLIO PF; GATH &) VERY WEEK

For the special significance of

this audience to advertisers today,

see back page of this insert... ETWUIIHMIIIIIIIIIJ SUNDAY MONDAY TUESDAY W ABC CBS MBS NBC ABC CBS MBS NBC ABC CBS MBS NBC ABC CB Quaker Metro. Lire Inc Repeat News S Metro. Life Repeat News Metro. Lee Hats Prud'tL luis. Oats el of Service) E. Sevareid lohn McVane (Not in Service) Eric Sevareid John McVane Not in Service) Eric S 6:00 P.M. Drew Pearson Family Hour Those Webster' Catholic Hour (Not In Kld Strip Kid Strips (226) R (109) _ S (21) Clem -McCarthy- (211 Clem-McCarthy- (C Seeman 6:15-6:20 6:15.6:I0 S . Frontier lo .. Moe HeadlinesBi lo My Opinion Melody Sketches Melody Tall 6:15 ' ' Sketches Science S (2181 61.04:30 S 8:20-640 S CecaCela Am. Home Prod Goodyear Dell Trio .. Dell Trio .. Dei 6 :30 -Greatest Story Pause Refreshes Cudahy Packing Star Preview s Once on Time s Once on Time (209) (163) Co. R S PH luny S PM Nick Carter (176) F I. G Ivory Oli Co. Sun Oil Co. Themas .. Sun .. Th (3ü) Thomas Extra 7. 6:45 3.Star Extra (74) R 3-Star

Wrigley Tílmount Am. Tobacco Co Co -op P&G Draft Liggett 3&)Myere C °'ap P&G Fulton Lewis, Jr. Llggep387 Myer s C0'0p Child's World Fulton Lewis Medlin Edition Be 1;QQ S Ge152utry Sherl(365)dlmes Jul' Headline Beulah Headline EMMA Beulah (339) Club (339) Supper S(166)Cl b PS Co -ap P & G Bo op Co -op P I. G Oryáol Miles Labs. Miles Labs. Elmer Davis Smith Orehestia S Elmer Davis Jack 1 :15 - " ' ElmerrDavis Jack Smith Dinner Date News of World Jack News of World 99 1176) Kaiser General Mills Campi Ca General Mills Campbell STp y (126) the Henry Taylor (BS Gabriel alt °r Alice Lo175)la Hornet Club 15 Wendell Noble Lone Î :30 Unknown ,PPB Manor HSe.Time ManorAHse. Time (115er /7rdlRSuds 3917 Harris agar Green (159) Campbell Clean Campbell oil Cu. Campl " .. Kait 0iÌ Co. . Pura .. ' . Inside of ports K- (35)dro Morrow Baside Sports Kalnenborn 1:45 ' 11 (U9 R (101) 5- (119 R (101) (as) Noszema Sh Musical Wildroot Standard Brands Bromo Seltzer Yard I. duPont Youth Asks the Sterling Drug Phil( Morris Scotland E. Mysterious Amor. Point Sublime Big Town Mayor of I 8 :00 Digest Mal. Sam Spade C0-0D Chas. McCarthy Inner Sanctum (306) S Car. of Amer. Government S Milton Berle A. L. Alexander Traveler S (161) Sun. Eve. Hr. (159) (143) * S (149) R (see) (14T]_ R R Chr Sc. Man. (140) R (113) Views the News ". . 815 R

Co .0 PP Pwdr. Amer. Express QM Gen. dOTS-Cazter Products Firdl7roTor Llpton.Lever Pharmare Firestone op filth eels Howe Ce. Opte Cates Vox Dr Man(159))IIeed X Jimmy Fred600)en Arthur odRlreY Charlie(200)Aan Voica;rz)stone Tow Mr. With 8:30 Shaw S (Date (237)(T37)poß (15 (145 (54) (1481 R Detective S (1461 KalserFrazer .. y 8:45 .. Newscope . . * e 1350) Soap Carter Products Gulf 011 Serutan Ce. Bon Andrew Jergens CampbeirSoup Coop Sterling Drug On Stage LenrLux Bell Telephone Lever Bros. lbbott& Costello Archer Theater Gabriel Meatier We the People Gabriel Heatter Bord' 9 :00 Walter Wincheli Coritos MeelMeatParkys Man. M.- OeR1 America S Radio Telephone Hour " Amos 'n Andy Ceep 58) (T15 (116) 1_____(300) (141) (151) (370) (148)-R (119) (1 (-1191 -r__ Hall White Hall Co. lndrewergens' White .. 9:15 Louella Parsons ' " ' ' Real Stories .. Real Stories (204) (15 (10) Steel Sammy Kaye Mars Inc. S C. Johnson tonton Symphony The Zane Grey Grouch° Marx R0 Theatre uild TenyaMartio 1Pmarm n Alb.A tam[. ref Adventure Dr. Studio 1 S Fibber 9:30 (175 S 10/11 S Show S QB5 (161) (375) (141) (350) S 8e (III) .. .. ., (1441 .. 9:45 ...... o .

Phllce Corp. A sine DOOM Plymouth krersberp Take Amer. Cyanamid Lever Swan 1;0.0 Carnation Co. Lever Bros. Voices of Pilot Radio IngCroshy5lrow The B 10;00 3hristopherWells It or Leave It uddy Weed Trio My Friend Irma Fish n' Hunting Contented Hr. Bob Hope (160j Strings S Amer. Forum R (160) (194) (144) (4T) (14.) (240)

. " Earl Godwin S R: :- 10:15 " " " .. IMAM -LTrier n eue if tDden'1S01ke Ldmund sock- PlRiip MornT -CffitrRestau H. J. Remoras General Electric Labor U. S A. Open Calf. Melodies Brown & W'mson Texaco Star ER It Rich - Horace Orch. Screen Guild Orchestra S O 1 Q;3Q Jimmie Fidler ridge Heidi rant Fred Waring (116) S Hearin{ S (251) S Red Skelton (T5 (61) (296) S (160) S (154) (1B0) (160) Theatre Let Freedom .. A 10:45 Ring S " rut ,.i DAY ....-- TIME SUNDAY MONDAY - FRIDAY SATURDAY ABC CBS MBS NBC ABC CBS MBS NBC ABC CBS MBS NBC ABC

Toni Co Y. P. Church World Ns. Rdup Coop Honeymoon in Tommy Bartlett Coop To Be Story Shop Breakfast Club Co -op Sammy Kayi Coast to Coast IRey. P. Crawford John McVane Henry LaCossitt 1 AM World News New York S Snow News Announced S :30 9 :00 on a Bus S (T 2) News ( S -. 4_, (223) Coop (138) 80 Swill & Co. Songs . huard& Ballad Shady Valley Okla. Roundup For Retro Folks . Story to Order Breakfast Club Folks 1:45 9 :15 ' R S T (21) S (127) (2M) S

Words & Music Cleveleddaires ,. Mr. Pssiden Tone Tapestries R. HuTrleigh Mee With Can 2;00 9:30 130.10:M S S (255 S (95) S S

Co. PAlko Cap. Tdaity Choir Hudson Coal Nelson Olmsted .. Brea SBéy Am s .Hales S D. & H1. Minera S Hall 2:15 9;45 iäClub S

Frank Merriwel Church of Air Radio Bible Class National Radio Libby, McNeill you Ssnow Cecil Brown Fred Waring Garden Gate Veopxe - 10:00 yIsrae`e S how Band ep19)nsn 2:30 (161) (1611 (74) S Johnson .. My Story Faith Our Time .. .. singers S .. .. (196) 2:45 - 1015 ' (142) S (29)

Auto Gen Mills Manhattan Say With Music P & G Pet Milk Shady Valley Swift & Co. Merrell Cr Soethernaires ,..e7 West'n Piano i Yoleet50) Circle Arrow 1Crochue Oreh. Reid of Life Mary Taylor Folks A. Andrews 3 :00 Lassie 10:30 S (2501 Betty Evelyn Winters Willard's pia house S (160) R (190) S (143) a (139) R (200) S (168) R (105) .. .. Johnny S Listening David Joyce Jordan ' 3:15 10:45 ç031100 Thompson (202)* R (54) (146)

Christian P&G Liggett & Myers ii Junior Cream of Peulbe Albert This Week Fine Arts Legend voices Dowe B. Hare hic Is N. Drake Wheat 1,set Meeks Choir Ref. Ch. Helltw'd S the We S 3reak Arthur Godfrey Sings Juncüon S Let's Pretend (165 1" 3:30 Round the 11:00 Quartet S the Wind S (143) N (161)161) Back To God (234) R I S (158) S (146) * T

' Kellogg Ce. Tell Your Manhattan Soap Qaf1et 9reek. Hnllyw'd Neighbor Katie's Daughter . .. ., .. 3 :45 11:15 (234) R (165 S (155 "

Salt NortReview Newss Iules Baking Bosco with Brown Heur ef Faith e U Phil Morris tBerch Sous OA abernacle GalonaDrake CoGrland jack and l Lost Escape Groh. Hearts Desire I Ed 4:00 11:30 s S (204) (135 S s (Ili) (47) 35) 10/11* (190) S McConnell (151)

Campana Nest. Elec. Corp. p y, o B. T. Babbitt 11:45 .. .. Settalr Time Ted Malone Rosemary Lora Lawton ' 4:15 (15 (196) R (64) (96) Pilgrim Hour levitation to P Farnsworth ller te Kate Smith Johnny Armstrong Cork Learning World ont Ns WelcomeGTray. Wendy Warren Starr Wash. News Met 091)a A N News Lpeaks, Co op Thompson S heater el Today 4:30 12:00 (224) (19) (183) S (145) (252) S

Leger Bros. Harkness of Week in Wash. Serutan Washington Public Affairs .. Texas Jim S I ° Aunt Jenny Albert Warner I 12:15 PM (Victor Lindlar Future the ' S 4:45 (56) 105 (261) S Flight Is World Security Others See Ús Males Eternal light u. ice Wardss&Music pjla l Dr. (2 Helen Trent pFalmerui U AAF Band You ra 12:30 Wdr kshopsriSS Announced Bands Stars aHolÌywood Make it 5:00 (165 (77) S S (2431 S (N) S (52) (253) Whitehall .. World Security .. .. . Our Gal Sunday " " . 12.45, Workshop S (19) Allis- Chalmers Amer. Future Apieseee ie e Co -o P S. G Co-op Sardl's Can Wings Shirts America United D D Special Music UN Hl lights Pißsbeuy Lech. Nat. Farm & Mutter ;QQ Sam Pettenglll Baukhage Big Sister Cedric Foster s sta. Bill Slater Counter Sp: 1 PleBers Wm. Shiver S Byrd Ca. Home Hour 5:30 (203) R S (92) (69) (126) (101) S (119) (129) GOD Am. Bird Brod. Co -op P 1 G Hook 31 .. .. . Raymond Swing " Am. Warblers Nancy Craig Ma'Perkins Red 1 :15 105 5:45 . ü5 (11) (79) S NESDAY THURSDAY FRIDAY SATURDAY BS NBC ABC CBS MBS NBC ABC CBS MRS NBC ABC CBS MBS NBC News S Metre. Life let Repeat News S News S s. Repeat 01 M Metro. Life Ins. Repeat of News S To Be News Summary McVane Not John McVane Not In Service) Eric SevereId Kid John in Service) John McVane Vagabond S I Kid Strips Strips Eric Sevareid Kid Slips Bill Shadell Announced S 6:00 P.M. Clem McCarthy (21) Iem.AtcCarthy (21) lem McCarthy S 6:15 -6:20 S 6:15.6;20 S 6:156:20 I .. In My Opinion . Report Betty Russell Wad from the Religion In the ketches Melody S Sketches Melody Sketches Melody 6:15 from UN S S I Country S News S 6;20 6:30 -S- - -- 6;30.6:30 S c.20610 S Dell Trio Once on Time Dell Trio Sports. N. Y. Sports Review .. NBC Symphony Once on Time " Once on Time S S (107) S S S 6:30 S S 5

Sun Oil Co masty y Sim Oil Co. Sun Oil Co. Communism & News S ThFh Tthernes Orchestra 3 3- St(33Extra 3 -Star Extra 6:45 -- Extra R I ' (74) R One World S Larry Lesueur (74) --+- { P 8 G PT Liggett & Myers Co-op p 1Me Lewis, Jr. Liggett & Myers Coop Liggett tilta Lewis, Jr. Beulah Hawaii CS is leadline Edition Beulah (339) Supper Club Editions (339) Supper Club - infirm Club Modern Music; HawkoLarabee (360) 1:00 (5)) (66 (53) - 1S6) - -( --R- - 46' Co-op P & G Miles Labs. Miles Labs. Co -op Miles . -- S Jack -áh - - Jack Smith Orch. S Smith Orch. S News of World Elmer Davis News of World Elmer Davis Orchestra Now of World 1:15 81) R (435) (!6)_ (d1) R (126) (46)- _015) 1 Electrical Union Camjluh11Soup Gamete am art Co. Kaiser Mars Inc. W.F. McLaughlin Roosevelt General Mills Gen. Motors F. McLaughlin Challenge of Gaeth Ellery Ouu° Wendell Noble luh 10oup Abe Burrows Wendell Noble Curtain Time Arthur t Henry Taylor an°, . The Yukon 1:30 Mancr(1) Time Ng) Time S I Grill arch. R r425)) Lone ((Club) p (163L R n2 Ranger 77 or, S (171)_ Campbell Soup Bayuk Cigars Cam1p ell Soup Hoagy 1 Bayuk Cigars pure Oil Co. Pure 011 Co. Bayuk Cigars Pure(011 Co. Denton Walker Ed Inside Spats Ed Murrow Inside Sports Kaltenhora Morrow Kallenboro inside Sport s Kaltenhorn Carmichael Hy Gardner 7:45 (1O1) E15)_ (l49) R 001) (49) R P G [ara eneraTFos DoT -Palm -Peet f ,Revere Camera General Foods Norwich Pbar. Min Corp. Isles Service Co. Gem To Be Ronson Metal Starlet Queen elf Candid Baby Snooks Detective Dennis Day FBI AIdrICh Family Fat Man Burl Ires lghways in Mel Announced 20 Questions Life of Riley 8:00 Microphone S Jan -August (250) (146) R (148) R 201 S (136) (150) -R .(14C)_R- (13fi) R Holly Sause 6. Candid .. Alan 8:15 Microphone S Dale S `ßeneral Food General7Agß P &G Kraft Foods Mutual's Fo s Equleb Lief olg Palm .peel Bill Goodwin nod Danny Thomas Leave it to Famous Trials Hospitality Quiet Please The ClockCt S Mr. Keen Block Party BurnsGeeral8 Allen tits' Your FBI anYeoTopThlst Truth or Conseq 8:30 Gildersleeve the Girls S Club S (121)1 r7) R (142) A (221). R (140) R !1111 n X64) R (137) .. .e 8:45 ero an e. L. e. WafermOH Joan Davis ism. lehatce Carter Products Bristol Myers eneral -ERRrie AutoLde Kraft Foods Co. Bristol-Myers rown & W'msor, Stop Me If Co WIIte Piper Dick Haymes (Gabriel Heatter Old d IShow e ahrlel Heatter Gangbusters Show You're Your Parade Gabriel Heatter Dufly's Tavern Music Hag Jreak the Bank G eopie are Funny Heard Hit 9:00 (164) R (159) (156) (old) (157) (1.59) __(197) (310) (135)- (139) 1183)_B Coop This S (159) Hat Co. -White Mali Co. Whlt£Hal White 44 66 Real Stories Real Stories .. .. ' Real Stories 9:15 (10) (10) ne or- ea ers IntSNYer Coop 163- Mfial íle La1t -Palm Pee Racket BrlstolMyers To Be Saaltest aclfc C. Borax 6 Sterling Drug -WInrGrowerí'R:YReylfd sl lfirié Crime Photos. RFD America onele & Harriet nlorma Please Murder & Mr. Vaughn Monroe) of that Song Judy Canora Smashers Dist Attorney Announced Village Stare The Sheriff Waltz Time 9:30 I (149) (268) Malone (68) (154) R (135) 144 (200) (93) (191) rl /p1 (300) S (140) Ch. Spark Plug Roll Call 9:45 12lette r MRp MerrR Co sop American On Pet ese ser R 1 Reynolds Gillette Centaur Co. Milk Chicago Theatre Colt PalmPee am CIg. & CI& Arel Pays To be Children Readers Digest Theatre to be Is. Meet the Press Prof. Quiz I Sat Nile Ser. of Air Kay Kyser The Big Story ab Hawk Show Sports Mystery Theatre I the 10:00 ( Announced S I (157) (269) S (144) (277) (140) (101) (16) (390) S (140) (160) (1561 (254) .. I ...... Ì .. Calli Melodies 10:15

Coca -Cola Ca. L 'olg -Peet K. J. eR1ds Recall Stores Lenny Herman ance Orchestra Pahbbas Palm HaylaftHoedawn S eeney & March First 1,ghter Spotligh156)t Revier Date Night S Newsreel Grand Ole Opr Orchestra S Jimmy Durante Quintet S S Eddie Cantar Sports (801) S S 10:30 (163) (51) nm (141) ------rt Speakers from SO , Earl Godwin S ' do Washington 10:45 S

SUNDAY MONDAY - FRIDAY SATURDAY CBS MBS NBC ABC CBS MBS NBC ABC CBS MBS NBC EXPLANATORY P 1 0 Quaker City Borden Vet. Ader. NOTES Chic. Rd. Table Floht McCormick Our Town Bands for Bond a S To Be Announced (NN in Sery oe)l Dr. Malone Serenade County Fair Ty Krum Life S Co -op S Speakspeaks S (273) S (48) (227 S (161) S LISTINGS IN FOLLOWING ORDER: T- P & G Ralston Portia Orchestra Repart Europe SPONSOR, NAME OF PROGRAM, Rohl RipleyRI le y Gelding Light Cbd. Jamboree S 3 Co -op NUMBER L71 (152) OF STATIONS, AND IN Ste hen Graham Mlles Labt Texas Co. SOME INSTANCES, STARTING DATE; RCA Co -op I Gen. Foods Gen. Mills Toni Co. Is There Philip Morris Metro. Opera Famly Dr. Victor Show Walt. Klerman god Mrs. Burton eday's Children Give Z. Take o Be Announced To Be Announced S INDICATES SUSTAINING, R RE- (210) S Armour (240) ______(15_2L__ (41) I (65) (132) (159) R BROADCAST ON WEST COAST. Guee Mer-0oy- Co-op P 8 G Gen Mills lack Ethel & Albert I Perry Mason Galley omen in White (42) (86) (213) (132) ABC

5 -1 I Co -op tat. Harvester Sterling Drug Gen. Mills Columbia :00 AM Tuesday. Club A luminrim Products Harsch Look Your Martin Blank BIII Cunningham Harvest -Stars Bride & Groom (2:40 Betty ' Country Journal Co. sponsors Club Time R over 47 stations Best S (352) (210) (157) (201) R Crocker 132) S Thursday, 10:15 -11:00 AM. The Drackett Co., Dorothy Kilgallen R (162). Veteran Wants Man hattan Gen. Mills o Be Semler Light of World 5:30 -6:00 PM Jack Armstrong sponsored by minced to Know S .' Pose of Dreams (150) (160) (41) General Mills and Sky King sponsored by Derby Foods are heard on alternate days, C. Shaffer Pen Quaker Oats Campbell Soup P & G w York H. Cole Ming. Of Men I Orchestras of Monday Friday. Martinn Block through larmonic Sher Parade Ladies be SeatedDouble or Roth)/ Use -Beautiful Variety And Books S Nation d ..f the lost runs to 13:301 PM Sat. cf- Many S (100) (53) (205) R (107) (98) aatic, .Lm. 2.1. Co. P & G Toni Adv.In id Ladles be Seated Ma Perkins Science S (202) R (144) CBS

General Foods Stand. Brands Nat. Biscuit Co. Gen. Elec. Pharmaco P & G Cross Section :05 AM Sat.-Sum, Curtiss sponsors W. YOURS Juvenile Jury 1 Man's Fam. Whiteman Club House Party Song of the Pepper USA S Swcen,-y News. 7-07 stations. (300) (144) (227) (163) Stranger (130) 5 -1 PM It say & Vine S. R.J.Reynolds Co. P & G 5-9:1111 Psi Mon.-Fri., Johns -Manville sponsors Whiteman Club K.. RighttoHap'nese ._e ews on 66 stations. (142) y- Sunday, Ned Calmer N, -e-s. General Feeds Mlles Lab Nestle's Prod. liar & G Co -op Sterling Drug Treasury Hint Hunt Sports Parade Doctors Today House Mystery Quiz Kids Whiteman Club Erskine Mama Backstage Wife Bandstand S (196) (153) R (340) (142) (314) (145) MBS Wesson 011 Coop Sterling Drug Ad Whiteman Club Johnson Family Stella Dallas F:55 -0 I'M Mom. -Fri. Semler sponsors Billy Esse (180) Scribner (337) (142) Sterling Drug h Fmell Wilmsn. Candy Musicarta Treasury Winner Two -ton Baker Saturday Detective Show Lorenzo Jones Dance Orch. Musicana ;logs True S Take All (352) S al the Chase S I (142) NBC S (391) S Clip Adventure Sterling Drug Tucsrlay. and Thursday, American Treasury SG Parade 1. Widder Brown Mead Institute sponsors Fred Waring Show Show S (210) S (142) on 161 stations. On Friday, 10:00 -10:30 AM, Siinn,nta Valley Canning Co. sponsors Ford Motor Co. I Gen Fds. tie Davis D. L. & W. Co -op American Hop Philadelphia E. Tomlinson Waring Show on 160 stations. Waring is sus - when Girl Mar's Band S The Shadow Ford Theatre Dick Tracy Schal of Harrigan Ord. S S taining .lion., Wed. (159) (76) S (15) the Air S S Quaker Oats Co. LMien. L res Co. Kelloggs rVhitey Berqufst te You Terry & Pirates Portia Faces UM is Superman & Orchestra S (M) (204) (81) Lennie Helbros Watch General Mills' Treasury Capi- ght White Ì Co. atria Bandstands Co. P57)n Bill Ord. S Herman's Quick as a Flash Jack Armstrong (Wander Just i Hour %ASTI NG trio S OAP (363) S Quintet (155) The Weeklyyt Newsmagazine of Radio Derby Foods ton Tini a Whitehall Derethy Wildroot f Trio TELECASTING FaMbdm King Cole :. Harsch Sky *King Lorii Abner Tom Mix Front Page Far'I (126) R (414) (56) (f (159) Major advertisers know there are more customers today in all parts of the country than e - cr before.

They must reach as many of them as they can

-or competition will sell the markets they miss.

But With today's rising cost of doing business, they must reach those customers at a competitively econontical "cost -per- thousand"

-they can afford to let competition

buy customers for less than they do.

The facts show that the two top i . S. networks: a./ not only deliver largest audiences in all parts of the country; b but also deliver them at a "cost -per- thousauc

.consistently lower than the other two netw

And the cold arithmetic demonstrates that in this working relationship between size and cost of audiences actually delivered to advertisers . .

CBS is the most effective of ALL the networks. Top Stories of '47 "Voice of America" given $6; erators into three categories, a 387,250 by Senate Appropriations change long sought by NAB. Aug. (Continued from page 28) Committee, with programming put WGST Cited 4, Page 4. recommends complete overhaul of in hands of private agencies. June GEORGIA Society of His- NBC reorganizes in top levels Canadian radio legislation, estab- 30, Page 82. torical Research has selected with three vice presidents -Harry lishment of an independent regu- BMB rejects Hooper offer of WGST Atlanta as "the sta- Kopf, Ken Dyke and John McDon- latory body responsible directly to new program rating plan. Hooper tion in Georgia during the ald-going to newly -created posts Parliament, and correction of "sub - announces he intends to enter sta- past fiscal year that has con- of administrative vice presidents. sidized competition." June 2, Page tion coverage measurement field. tributed most to the promo- I. E. Showerman, general manager 42. June 30, Page 22. tion of history in Georgia." of Central Division, is also ap- Daytime Skywave hearings be- President Truman, at invitation Citation was made in a let- pointed vice president, Aug. 4, en before FCC, with CCBS ask- of NAB President Justin Miller, ter to the station from Mrs. Page 13. ng more protection for the meets with representatives of ra- Robert Harrison Jones Jr., First postwar request for FCC 'clears." June 9, Page 19. dio, newspapers, magazines, books president of the society, in to cancel a license because a city Annual meeting of Canadian and motion picture fields. He de- which she praised WGST for is not able to support present num- kssn. of Broadcasters begins at clares freedom of broadcasting and its presentation of histori- ber of stations comes from WBIX fasper Park, Alta. June 9, Page 31. other media of expression is basic cal facts about Georgia and Rome, Ga. Aug. 25, Page 14. FCC announces channel separa- in the democratic system. June 30, its history. Honorable men- Justice Dept. begins investiga- ion rule allowing assignment of Page 14. tion also was extended to tion to determine if Petrillo is vio- 1.M stations only 30 kc apart in JULY WTOC Savanah, WSB At- lating Lea Act or Taft-Hartley lanta and WMOC Covington. idjacent cities within certain en- NAB votes 629 -28 in favor of Act in refusing to permit dupli- ;ineering limitations -but not per - amendment to its by -laws chang- cation of network programs on -mitting it in the same cities. June ing networks from active to as- FM. Aug. 25, Page 13. 16, 102. 1, with a broad reorganization Page sociate status. July 7, Page 17. SEPTEMBER House Appropriations Commit- plan. July 21, Page 13. WWDC Washington files com- new to tee proposes to give FCC $6,040,- CBS executive realignments re- Mutual introduces a way plaint against WARL Arlington, turn Edward Murrow, measure coverage, using engineer- 000, a $1,260,000 reduction of Va. and WGAY Silver Spring, R. vice pres- FCC's request. June 16, Page 13. ident and director of public affairs, ing analyses. Sept. 8, Page 7. Md. in first case in radio to in- to airwaves. His executive FMA convention, meeting in New Brig. Gen. David Sarnoff, RCA voke jurisdiction of Federal Trade post is president, urges economies in pro- taken by Davidson Taylor, former York, elects Everett Dillard, Con- Commission against stations vice president tinental (FM) Network head, duction and selling, and improve- horse -racing results and director of pro- broadcasting grams. Hubbell Robinson, onetime president, maps plans for the year. ment of products, at RMA con- on grounds of alleged unfair com- ABC vice president, steps into Mr. Sept. 15, Page 63. Tendon in Chicago. Steps are rec- petition. July 7, Page 74. mmended to meet economic read - Taylor's post. July 21, Page 20. NAB's 25th annual convention Federal ban on new construction AT &T cancels ustment period underway. June abolished, allowing radio proposed rates for opens at Atlantic City, with free- stations video use of its coaxial cables. :6, Page 15. and other industry to go ahead dom of the air as the battle cry. FCC assigns new frequencies for July 21, Page 20. Sept. 15, Page 37. with building plans. July 7, Page Both Ill FM licensees, permittees and Houses of Congress ap- NAB adopts self-regulatory code, 18. prove appropriation of ,iterim operators, and abandons $6,240,000 to become effective Feb. 1. Sept. In first decision of its kind, FCC to FCC, record peacetime figure. reservation of FM channels as of a 15, Page 13. proposes to approve sale of sta- July 28, Page 18. July 1. June 23, Page 37. competitive bidder under tion to a A 15 -point plan for permanent Petrillo notifies FM stations C. E. Hooper, Hooperatings Avco Rule's "auction" provisions, WHFM Rochester and WASH chief, submits program rating plan continuous operation of BMB is rather than to original "purchaser." approved with NAB, ANA and Washington that all live musical o BMB, whereby BMB will sup- KMED Medford, Ore. is station AAAA support. July 28, Page 18. programs on those stations (Con- ply audience measurements for in- involved. July 7, Page 30. tinental Network keys) must end. dividual FCC denies plea of Ak- programs as well as sta- Brig. WADC Blow strikes 27 stations of Con- tion audience data, by Gen. David Sarnoff elected ron for rehearing in WGAR Cleve- taking over RCA board chairman, replacing tinental. Sept. 22, Page 13. publication of the "continuous" land 50 -kw case. July 28, Page 40. Gen. James Harbord, resigned. Five key NBC executives -John .Hooper reports. June 23, Page 20. AUGUST President Truman withdraws General Sarnoff remains RCA Royal, George McElrath, Charles president in addition. July 14, Page Finch Telecommunications dem- Noran Kersta, James nomination of Comr. Ray C. Wake- Hammond, field and simultaneously 4. onstrates color facsimile embody- Nelson -get additional duties in nominates a Rep. Robert Jones (R -Ohio) to Robert F. Jones confirmed for ing new transmission method. further staff realignment. Sept. 29, Aug. 4, Page 17. Commission. Action thought to FCC membership by unanimous Page 20. herald FCC shakeup. June 23, consent of Senate. July 14, Page BMI acquires Associated Music William Benton resigns as As- Page 13. 13. Publishers capital stock. Aug. 4, sistant Secretary of State, is com- FCC reshuffles departments, FCC announces it will revert to Page 18. mended by President Truman for with two newly- chosen hearing ex- division method of operation Oct. FCC reclassifies broadcast op- (Continued on page 30) aminers given new duties and three members of Law Dept. promoted. June 23, Page 18. Hearings on White Bill begin. June 30, Page 73. Within an hour of each other, Taft-Hartley Act is enacted, and Supreme Court upholds legality of Lea Act. Court held that Lea Act ban on featherbedding is consti- tutional. June 30, Page 13. ASCAP is accused of conspiring to corner world's music market in suit filed in U. S. District Court, New York, by Justice Dept. Anti - TELEVISION COVERAGE of the Republican and Carl Warren, WPIX (formerly WLTV) New Trust Division. June 30, Page 19. York; Democratic national political conventions for the Mid- Allen Lawrence, WPIX; Herbert De Ryder, WATV Brig. Gen. Frank E. Stoner, west audience was discussed by this group of tele- Newark; Frank V. Bremer, WATV; E. Y. Flanigan, chief UN telecommunications en- casters meeting in Philadelphia Dec. 19. L to r around WTVT Toledo; Edward Codel, The Katz Agency. L gineer, announces plans for $8; outside of table: Melvyn Foeller, AT &T; L. W. Her- to r around inside of table: Robert Seigler, AT &T; 000,000 UN network. June 30, Milwaukee; Andrew Ring, Ring & zog, WTMJ -TV F. R. MacFarland, AT &T; C. Denton, WPIX; Carl Page 14. Clark; George Burbach, KSD -TV St. Louis; J. R. Meyers, WGNA Chicago; Kenneth W. Stowman, FCC Employe & Compensation Duncan, WLWT Cincinnati; J. Z. Millar, Western Report shows radio's weekly pay- Union; James T. Quirk, WFIL Philadelphia; Alice WFIL; B. O. Sullivan, WPIX; James Hanrahan, roll up 25% since 1945; employ- W. Faust, WFIL; Roger W. Clipp, WFIL (presid- WEWS Cleveland; Jack Howard, Scripps- Howard ment increased 18 %. June 30, ing) ; Worthington C. Lent, Lent & Poast; Louis E. Newspapers; Harry Bannister, WWJ -TV Detroit; Page 29. Littlejohn, WFIL; William Eddy, WBKB Chicago; John E. Surrick, WFIL. BROADCASTING Telecasting January 5, 1948 Page 29 Top Stories of '47 tional radio communications, the President Truman and Charles International Radio Regulations. Lucktnan, Lever Bros. head and (Continued from page 29) Both signed at Atlantic City. Oct. chairman of Citizens Food Commit- One Solution job he did as head of Information 6, Page 15. tee, participate in first telecast WBKB, Chicago TV station, and Cultural Affairs, including Mexico's demands involve dras- made from White House. Oct. 13, will introduce live music on "Voice of America" broadcasts. tic reallocations at NARBA con- Page 20. a telecast which will not vio- Sept. 29, Page 82. ference, would imperil U. S. chan- Charles Denny, FCC chairman, late the ban laid down by nel rights. Oct. 6, Page 15. resigns from Commission to join James C. Petrillo, the sta- OCTOBER NBC names as new vice presi- NBC Nov. 15. Oct. 20, Page 15. tion announced this week. Petrillo lifts ban against live dents: Sydney Eiges, former press General Electric inaugurates new Effective Jan. 12, WBKB will music imposed on Continental head, and Charles Hammond, as- microwave relay between New schedule a full half -hour barn (FM) Network, following meeting sistant to NBC executive vice York and Schenectady. Oct. 20, dance, sponsored by New Era of FMA and AFM in New York. president. Oct. 6, Page 15. Page 22. Potato Chips, through Tom Oct. 6, Page 17. National Assn. of Radio Sta- Schroeder Advertising, De- Government files amended bill of troit, and Squirt, through National Assn. of Radio Sta- tion Representatives, formed Sept. criminal information against Pe- Ruthrauff & Ryan Chicago. tion Representatives formed in 26, files complaint with U. S. At- trillo in U. S. District Court in New York in meeting called by torney General and FCC against Program will feature the fol- Chicago, mentioning specifically ac- lowing non -union musical in- Paul Raymer and Edward Petry. CBS, charging network has illeg- tion taken by AFM head against Oct. 6, Page 17. ally encroached on their business struments: Washboard, auto- WAAF in calling a strike in May mobile horn, musical comb, Representatives of 78 nations by taking over non -network time 1946. Oct. 20, Page 74. . jewsharp and ukulele. sign two basic agreements in field sales of several CBS affiliates here- of international communications: tofore represented by members of Federal Trade Commission re- Treaty of the International Tele- association. Oct. 6, Page 4. fuses to rule on complaint of WWDC Washington the matter comes under FCC jur- communications Convention, and Assn. of National Advertisers against isdiction. charged Arlington, WWDC that the an agreement covering technical holds convention in Atlantic City. WARL Va. and WGAY two stations are engaged in unfair 6, Page 16. and operating aspects of interne- Oct. Silver Spring, Md., holding that competition by broadcasting horse - racing results and "lottery broad- casts." Oct. 20, Page 20. Clear Channel hearings resume for final sessions after lapse of DAYTIME over a year. Oct. 20, Page 15. Petrillo announces recording ban to commence Dec. 31. Industry goes into action to combat AFM squeeze COVERAGE play. Oct. 20, Page 13. ce of:.of..Tennessees SEC Thomascolor Probe ends after five weeks of hearing. In- h ' it4/ City quiry was into the proposed $10,- 000,000 public stock sale by Thom - NASHVILLE ' nun - ut, I,{ TENNESSEE ascolor Inc. Oct. 20, Page 20. IIII1111 I Illllllli,' Independent stations draft own 4BBI11f@ ; ° ;1111T111 BMB g 1946 RADIO BMB STATION code. The 12 -man committee of in- COUNTY FAMILIES AUDIENCE FAMILIES UNITS dependents names Ted Cott, WNEW New York, as chairman. AMERICAN Home City____Nashville 83% 47,850 39,810 Oct. 27, Page 15. Home County Davidson 85% 67,540 57,610 NOVEMBER MUTUAL Percentage Levels Democratic National Committee 80% and over 11 98,290 83,520 follows Republicans in choosing 70% 16 107,030 90,130 for convention, with 60% Philadelphia 5,000 WATTS 20 128,750 104,010 deciding factor. Nov. 50% 29 159,060 120,030 television the 40% 35 3, Page 15. 980 KC 180,260 129,760 30% It 43 195,490 135,120 Radio Writers Guild ratifies six 25% 48 216,800 140,900 and a half year contract with four 20% 49 224,490 142,470 major networks, dating from Nov. 10% 60 252,610 146,690 15. Pact covers: Authors' rights, Complete BMB County and City Data available on request. air credits, abandonment of "re- lease form," establishment of joint fyeres i.r cue.,nes irJ'cate thepercenteye board, and minimum of radio fomi/ira the/ yomprrse adjustment the .r/et/on fees. Nov. 3, Page 20. aed.énce in the coent ì. - sili" itortuef FCC releases Economic Report, estimating that there will be 2,260 Map and Tabulation Based AM stations in 1948, with almost half of them located in hard -time on BMB Audience Study No. 1 belts. Nov. 10, Page 15. March, 1946 FCC begins three -week WEAL Baltimore hearing, involving WBAL's request for renewal and the Pearson -Allen application for WSIX gives you all three: its facilities. Nov. 10, Page 18. New York Daily News loses MARKET... out in final decision on FM grant. Nov. 10, Page 18. COVERAGE .. . Mutual Network subscribes to BMB, automatically bringing into ECONOMY! BMB NBC, ABC and CBS, whose contracts were provisional upon network unanimity. Nov. 10, Page Represented Nationally by 13. THE KATZ AGENCY, INC. Report on eM ...-c,,..,..I ,..,,... c.....,. r w...... FCC issues Broadcast (Continued on page 84) Page 30 January 5, 1948 BROADCASTING Telecasting There's a lot more to it than this ...

The man behind the pen is signing a contract for Spot Radio - one of the most profitable of all forms of advertising. But the signing of the contract means more than that - a lot more. It means that plenty of hard work has been done - somewhere, by some one. Yes - there's a lot more to it than fountain pens - or contract forms, or sales charts, coverage maps and station lists. There's training and experience, timing, associations, persistence - maybe even a little luck. But primarily ... it's a simple matter of knowledge and hard work ... the two factors that produce most of the results most of the time ... the two factors that make

Weed & Company service so valuable to any advertiser.

Wee radio station representatives d new york boston chicago detroit a n d Company san francisco atlanta hollywood

BROADCASTING Telecasting January 5, 1948 Page 31 TE OUTSIDE PACIFIC COAST market is the area outside the metropolitan trading areas of the cities regularly surveyed by C. E. Hooper: Los Angeles, San Francisco, Oakland, San Diego, Portland, Seattle and Spokane. It contains over 412 million people, who have a yearly buying income of over 5 2 billion dollars. A C. E. Hooper 276,019 coincidental telephone -call survey proves only Don Lee completely covers this outside market. (Thousands of high mountains

THOMAS S. LEE, Pret. LEWIS ALLEN WEISS, Vin- Pres.,Gen.Mgr. SYDNEY GAYNOR, Gen. Sales Mgr.

The Nation's Greatest Regional Network. make long -range broadcasting on the Pacific Coast unreliable or impossible, but Don Lee has a local station in every one of the 44 important Pacific Coast mar- kets ... two and three times as many stations as any of the other networks.) Don Lee delivers the inside market plus the exclusive Don Lee outside market at a lower cost per thousand radio families. Get the BETTER BUY in Pacific Coast radio ... Don Lee.

5515 MELROSE AVE .,HOLLYWO0D38,cAL. Represented Nationally by John Blair &Co. t Top News of '47 / / (Continued fro n( page 30) ,%SumS Revenues and Income for 1946, showing 7.6% total time sales in- crease over 1945, but income drops 8.52% below 1945. Nov. 17, Page r° KI.Y N (IOWA) 20. e NAB selects Los Angeles as p0 1948 Convention city. Nov. 17, Page 15. National Opinion Research Cen- ter starts second nationwide re- 4 t search into what the public thinks ° of broadcasting. Nov. 17, Page 18. National Assn. of Radio News , Directors, meeting in Washington, has conference with President Truman at White House. Nov. 17, Page 19. NAB completes industry wage study showing broadcast staff and freelance personnel receive the highest average weekly and an- nual income per employe of any American industry. Nov. 17, Page 18. NOT FAN MAIL but requests for Boston -Washington coaxial ca- a recipe for "a man's idea of what ble opened by AT &T. Nov. 17, turkey dressing ought to be" are Page 100. stacked high in front of Don Lerch, CBS President Frank Stanton CBS director of agricultural broad - announces Instantaneous Audience casts, four days after he had aired Measurement Service (IAMS), the recipe on his Country Journal whereby radio audiences are meas- program Dec. 13. Fifteen thousand ured by radar. Nov. 24, Page 18. requests poured into the mail room DECEMBER at WTOP -CBS Washington. Recipe Trouble starts after FBI Chief originally came from Dr. W. A. J. Edgar Hoover takes exception Billings of U. of Minnesota during to a speech made by FCC Commis- interview with Larry Haeg, farm sioner Clifford J. Durr, in which he director of WCCO Minneapolis. took FBI to task for submitting "unsolicited reports on individuals CLEAR -CHANNEL BRIEFS connected with radio." FBI head notifies Commission he will with- DEADLINE IS EXTENDED . but most of its population (1406, including the draw all reports. Dec. 1, Page 15. DEADLINE for briefs preliminary New York Daily News charges in the clear -chan- new schoolteacher) teams up to play ball with WMT to oral argument FCC Chairman Denny's participa- nel and daytime -skywave cases was tion in FM decision against sta- for good radio listening! Like a thousand other extended by FCC last week from tion is "unlawful," and thus invali- Jan. 5 to Jan. 12. communities, Brooklyn listens to WMT more than dates decision. Charges are based The action was taken on peti- on the fact that Mr. Denny at the tions filed independently by Clear any other Eastern Iowa Station. time had already become NBC vice Channel Broadcasting Service and president. Dec. 1, Page 13. NBC. The Jan. 19 starting date for WMTland's twin markets -rural and urban - James Petrillo, AFM head, re- oral argument itself, which will be elected president -with no oppo- held before the Commission en deliver the highest per capita income audience in the nents listed on ballot. Dec. 8, Page banc, was not affected by the order. 15. The two cases -one to decide the U.S.A. Last year Iowans garnered close to $2 billions deter- Sen. Homer Capehart (R -Ind.) fate of clear channels and mine whether power above 50 kw from farming -and nearly as much from manufac- calls for congressional investiga- the other tion of Commissioner Durr, based should be permitted, and to of rules turing. on his FBI dispute. Dec. 8, Page relating formulation concerning daytime skywave trans- 15. missions-were consolidated early in Reach both these potent markets on WMT - C. O. D. Network promised last month [BROADCASTING, Dec. 8]. 1948 by William C. Fddy, director Ask the Katz man Officials said no briefs had been Eastern Iowa's only CBS outlet. of WBKB Chicago, at TBA Tele- received late last week and that New Awards for details. vision Clinic in York. they expected most participants tc made for advancement of art. Big wait until the date due. advertisers see bright video future. Dec. 15, Page 18. 'N 16dt.. vayc. N. Y. Case Jan. 12 =------,\ Subcommittee of Senate Inter- , YJ.eV»..'KY -- -- y.\WVV. and Foreign Commerce Com- FCC REFUSED last week to post. % V.RCi,...O, state F------pone the scheduled Jan. 12 re ! aws.occK --,t,... .}p mittee approves redraft of contro- 1C1Vtf versial White Bill (S- 1333). Dec. argument of the New York FM -vv.ó..aa.ai \\.1.. cases, but agreed to delay the dead. 11Q.8. - o-rtunvu. 1 15, Page 13. - 74PaM\ .\YwtcpW from \ Networks and stations prepare line for filing briefs Jan 6 to 9. The New York Daily to fight Kentucky's for back Jan. suit one of the losing applicant: gross receipts and in- News, franchise, whose protests were instrumenta: come Dec. 15, Page 14. taxes. in having the decision set asid( Five -point legislative program to [BROADCASTING, Dec. 1, 15, 22] stop "abuses" and "monopolistic CEDAR RAPIDS had asked for postponement of practices" of AFM drawn by up oral argument. The case involves 5000 Watts 600 K. C. Day and Night House Committee on Education some 17 applicants for five chan- BASIC COLUMBIA NETWORK (Continued on page 74) nels in the area.

Page 3 4 January 5, 1948 BROA DCASTING TelecaatinE Iiieita a natural test market

Leading drug and grocery firms (names sent on request) in growing numbers are turning to the rich Ark -La -Tex to test their new products. Here in North Louisiana, East Texas and South Arkansas are nearly 2,000.000 people with more than $1,000,000,000 effective buying income. Shreveport is the distribution center for, and KWKH is the only station that influences all the industrial, agri- cultural and petroleum wealth of this great tri-state area. Big, 50,000 -watt KWKH is the Number One station in a Number One market.

11 counties in Arkansas. 12 counties in Texas and 26 parishes in Louisiana (1946 BMB -50% 100%). served exclusively by Shreveport and SHRE{/EPORT KWKH. iáe 511,111111 Sáu.efrr WATTS îc.frcd Sl4tfa.

3ROADCASTING Telecasting January 5, 1948 Page 35 NRDGA 1947 Promotion New York Stations Lauded by O'Dwyer Award Judges Named For Public Service During Snowstorm A FIVE- MEMBER judges' panel for the 1947 radio promotion THE 22 stations which serve to help clear the city's streets. awards of the National Retail Dry Metropolitan New York got a Another WNYC emergency an- Goods Assn. was announced last hearty, "Well done! ", last week nouncement brought relief to the week by Howard Abrahams for from New York's Mayor William automats, which reported that food the association. O'Dwyer, for their tireless public was spoiling because they had run and after out of nickels, ordinarily delivered The committee is headed by Ar- service activities during 26 worst in by armored car. The armored cars thur Stelzer, president of Mc- the Dec. snowstorm, the city's history. were not operating because of a Creery's, New York department city edict that only "essential traf- store, who will serve as non -voting WNYC New York, the city's are municipal station, served as a fic" would be permitted on the chairman. Other members streets. WNYC broadcast the news Prof. Isabelle Wingate, of the New clearing house for the other net- -DAY DEER hunting trip in that armored cars had been reclas- York U. School of Retailing; FIVE work and independent outlets in northern Michigan netted one deer New York during the snow sified as essential and the nickels Thomas Connolly, CBS promotion went through. manager; Allan T. Preyer, Adver- for (1 to r) Richard Morenus, NBC emergency, which continued for tising Federation of America writer, who made the kill, I. E. several days after the record snow chairman, and Bruce Robertson, Showerman, manager of NBC Cen- stopped falling. Seymour Seigal, Division, and George D. Lind - senior associate editor of BROAD- tral WNYC director, sat in on con- `Mirror' Sponsors News enthal, manager of WDBC Es- ferences of the mayor's committee CASTING. canaba, Mich. On WGYN; Swap Basis The will be held on planning and control as the final judging snow removal campaign was at the WOR New York studios on ONE -YEAR contract has been mapped, and shared his informa- signed by the New York Daily Mir- Jan. 7, following a meeting of the Radio Shows Are Feature NRDGA screening committee to- tion with other broadcasters. ror with WGYN (FM) New York day (Jan. 5), according to Mr. Of Chicago Science Meet for the sponsorship of 15 five - Extra Time minute news broadcasts daily and Abrahams. The winners are to be SCIENTISTS from the Midwest WNYC obtained from FCC per- notified before Jan. 14, at which Sunday which started Jan. 1, ac- and other parts of the country were mission to remain on the air after cording to an announcement last time they are scheduled to appear featured guests on many Chicago - its normal 10 p.m. sign -off time at the NRDGA convention to be week by Ralph Brent, WGYN originated network and local pro- the night of the storm to broadcast manager. held Jan. 12 -17 at Hotel Pennsyl- grams during the recent Interna- emergency messages and weather vania, New York, to explain how Exhibition which The news itself is fed to the tional Science bulletins. WHLI and WHNY station from the Mirror by tele- their prize -winning radio promo- closed in Chicago Dec. 31. (FM) Hempstead, Long Island, tion material was planned. type, Mr. Brent said. This cover- Programs which devoted broad- got similar permission. age will be augmented by the Mir- casts to topics of scientific interest An 11- minute message from ror's transmitter -equipped station New `Suspense' Series and included guest scientists were: Mayor O'Dwyer to the people of wagons for remote pickups of spot Mutual's Northwestern University New York was taken live by news stories. ROBERT MONTGOMERY is Reviewing Stand of the Air and WNYC and several other New starred in a new Suspense series Meet the Press, NBC's University York independents, and recorded Arrangement with WGYN is on a reciprocal basis, according to a which began on CBS Jan. 3, 8 -8:55 of Chicago Roundtable and Quiz for later rebroadcast by other out- p.m. and is to be heard weekly Kids, ABC's Headline Edition, lets. Mirror official, with the station Wel- news thereafter. The dramatic series re- come Travelers, and Breakfast swapping time for and ad- Each New York station, like ev- ditional places the Bill Goodwin Show form- Club, and CBS -WBBM's daily eryone else in the snowbound city, advertising space in the Mirror. A facsimile erly heard at that time. CBS said broadcasts conducted by Quincy had its saga of the storm to tell. arrangement a new program is being prepared may be worked out later, a spokes- Howe, news analyst. WIND Chi- Saul Osias, WNEW engineer, man the newspaper for Mr. Goodwin, who is still under cago guest scientists on hours for said. presented walked for seven through The was signed contract to the network. its Midwest Forum while WLS of N. contract by Pal- the snowdrifts Kearney, J. mer Lieberman, WGYN transcribed daily highlights of the to relieve the men on duty at the president, and Charles B. McCabe, Mirror WDRC Hartford, Conn., has been com- convention for airing at 6:15 p.m. station's transmitter. WNYC was mended by Edward N. Allen, mayor of CST. In addition, WBKB carried credited with recruiting within an publisher. The newscast series Hartford, for station's 1947 public serv- a television show during the week. hour 550 volunteer "Fire Buffs" constitutes the Mirror's only regu- ice achievements. larly scheduled radio presentation.

BUREAU of BROADCAST MEAUSURE- MENT, Toronto, announces 12 new applications for membership in Decem- ber, bringing total to e0 members among Canadian broadcasting stations, two -thirds of all Canadian stations.

Good Neighbors RADIO and the press in Mobile, Ala. certainly don't lack any Christmas spirit and they proved it by coming to the aid of a competitor in distress. WMOB engineers encountered a little difficulty in moving the transmitter to a new site and were forced to remain off the air all day Dec. 20. So that morning Manager D. H. Long called WALA, WKRG, and WKAB, to arrange for the purchase of time to explain WMOB's silence. The stations all re- fused to sell time -instead they carried the spots free of charge. And the Mobile Press Register, likewise helped no- tify the radio audience.

Page 36 January 5, 1948 BROADCASTING Telecasting - 7'oJ/e yOtales ceti7E4Á1/

For REAL pulling -power in the WRR - KFJZ AREA (100 Mile Radii)

$Billion$ Dallas-Ft. Worth mar- *Population ... 1,898,300

*Buying Income . $1,890,148,000.00 ket, get TWO 5,000 -watt sta- Bank Deposits . $1,904,769,000.00

*Retail Sales . . $1,239,913,000.00 tions for a SINGLE price -with *Wholesale Sales $1,662,055,000.00 Auto Regis. . . 498,255 simultaneous or separate sched- tRadio Families . 410,033 Sales Management, 1947 ules! WRR - Dallas and KFJZ- jB.M.B. Area Survey, 1946 Ft. Worth. r TEXAS' REST RADIO BUY

DALLAS FT. WORTH

N A T I O N A L R E P R E S E N T A T I V E ( TWO STATIONS FOR ONE PRICE W E E D 8t C O M P A N Y NEW YORK CHICAGO DETROIT ATLANTA ROSTON SAN FRANCISCO HOLLYWOOD

BROADCASTING Telec- asting January S, 1948 Page 37 .11të9=11L::'1t." _._:...at.%_gí= ,TZi),i',

FCC ISSUES TEMPORARY GE's FM Radio Workshop WARREN, PA., GETS FM EXTENSION OF LICENSES Comics on WMAQ Is Attended by 10,607 CONDITIONAL GRANT WRDW Augusta, Ga., has been THE Herald -American, Chi- GENERAL ELECTRIC'S travel- ONE NEW FM conditional grant granted further extension of au- cago, which last April re- ing FM radio workshop has been and eight FM construction permits thority by FCC to operate for ceived a protest from the attended by 10,607 people, accord- were issued by FCC last Tuesday, two months subject to condition NAB for attempting to of- ing to R. D. Payne, who was in while eight permittees received new that station make required adjust- fer a transcribed series of charge of the tour. The workshop construction permits "in lieu of ment to its directional array with- comic strips from Puck, the has just concluded a trip of over previous conditions." in 30 days. Wartime -installed fa- comic weekly, has now signed 10,000 miles, lasting almost three The conditional grant, subject to cilities had been found out of order with WMAQ Chicago for months. There were 830 who saw further review and approval of en- and are being replaced. WRDW li- Sundays, 8:30 -9 a.m. CST. and heard the demonstration in gineering details, went to WNAE cense renewal request is pending. The 13 -week series will be Minneapolis, '725 in New York City, Warren, Pa. for a Class A station Licenses for the following sta- paid for at the card rate, a 690 in Cleveland, 600 in San Fran- with tentative assingment of Chan- tions also were extended on tem- WMAQ spokesman said. The cisco, and 570 in Boston, in addi- nel 221 (92.1 mc). The station is porary basis until March 1, 1948, NAB protest [BROADCASTING, tion to those who visited it in licensed to Northern Allegheny pending determination on their re- April 14] came as a result many other places. Broadcasting Co. newal applications, for reasons of offers made by the Hearst Agricultural & Mechanical Col- The workshop consisted of align- lege of Texas, licensee of WTAW shown: newspaper to radio stations to FM ment procedures in regard College Station. received a condi-

Koop to Join CBS Wm. Markward, WCAM, HAYES SUCCEEDS COY Wash[ngton Staff Dies at His N. J. Home AS WINX EXECUTIVE WILLIAM H. MARKWARD, 39, JOHN HAYES, former Sevareid to News S. station Drop Director general manager of WCAM Cam- manager of WQXR and WQXQ Duties, Become Correspondent den, died December 22 at his home (FM) New Ycrk, last Monday be- THEODORE F. KOOP, presently in Berlin, N. J., after a heart at- came executive vice president, sec- on the executive staff of the Na- tack. retary and a director of the Wash- tional Geographic Society, becomes Mr. Markward had been in ill ington P.ost's WINX and WINX- director of CBS News, Washing- FM, succeeding Wayne Coy, new Mr. Sevareid health for some time, but was able ton, on Jan. 15, 1948, replacing Mr. Koop. to pursue limited duties. FCC chairman. Eric Sevareid, who becomes chief His appointment correspondent Mr. was from In addition to serving as general coincided with of CBS News in Koop graduated Mr. Coy's assumption of the FCC Washington on Phi Beta manager of Camden's municipally - that date, David- the U. of Iowa as a chairmanship and was announced son Taylor, CBS vice president Kappa student in 1928. He held owned station, Mr. Markward con- and various tinued to be a working newspaper- on what was to have been the ef- director of public affairs, an- positions with Associated fective date of nounced week. Press from 1928 when he man and as such he was known his own appoint- last to 1941, ment as station of Mr. who became special to throughout the South Jersey and manager Sevareid, has had assistant Byron WINX and WINX -FM under Mr. writing, broadcasting, and execu- Price, director of the Office of Philadelphia areas. He covered Coy [BROADCASTING, Dec. 15]. tive responsibilities, found his Censorship. He remained with Camden for the Philadelphia Daily heavy News. However, in view of the imminen- broadcasting schedule left Censorship until January 1946, of him too little time for executive serving successively as assistant He became station manager of cy the selection of Mr. Coy for the FCC post, it had been duties, so he elected to devote director in charge of the Radio WCAM three years ago after hav- thought full Mr. Hayes was groomed time to his air work. Mr. Sevareid and Press divisions and deputy di- ing been with the outlet 15 years. that being to of has a 15 take over the directorship the minute news show, 6 -6:15 rector, rejoining National Geo- He is survived by his widow, Re- Post radio properties. p.m. EST, Mon.-Fri., sponsored by graphic on his departure from the becca; two sons, Robert, 10, Frank, Metropolitan Life Insurance Co. government agency. 3, and a daughter, Patricia, 2. Mr. Hayes, 37, was associated with WIP Philadelphia and WOR New York for several years be- fore entering the Army in 1941. W4108 He became affiliated with the then - Q new American Forces Network - -,e4 two years later and was made AFN chief in early 1944 with rank k% .of lieutenant colonel. For his work THE ps 4c4'' with AFN and Troop Broadcast- ing Services, of which he was as- 0418 sistant director under Gen. Eisen- `74`%? hower for five months, he received BRANHAM the Legion of Merit, Bronze Star, French Croix de Guerre, and Or- Web' der of the British Empire. He joined WQXR upon completion of COMPANY his Army service.

WRgC 7ÍÌ--_- ,, 6944ftv"e ,q,Q WCpO AnAGEmEnT,

KByE ADNA H. KARNS, manager of WIZE Springfield, Ohio., also has been ap- pointed manager of WING Dayton. He succeeds FLORENCE Wr,,s G. DYKSTRA, who has been WING sta- °ry tion manager for N past two years. Miss W,_0,44,,p or. Dykstra is now in X charge of national jrfrl° sales for both WING rs+ill and WIZE. In addi- tion to managing WMC ryAv. WING and WIZE. Mr. Karns is execu- ry01e4, tive vice president KRlC of Transcription Fy" Mr. Karns Sales Co., New York. CHICAGO W HARRY G. BRIGHT, ako,to` for six years general manager of WGBR NEW YORK KWBU ßtq Goldsboro, N. C., until he resigned last year because of 111 health, is now a g'oofe. patient at U. of Virginia Hospital, DETROIT Charlottesville. NANO ED R. CRANEY, president and genera GE SL S 2ES S P

Votiók yoarl¡xe 9et'&Tf4M1f For REAL pulling -power in the WRR - KFJZ AREA (100 Mile Radii) $Billion$ Dallas -Ft. Worth mar- *Population ... 1,898,300

*Buying Income . $1,890,148,000.00 ket, get TWO 5,000 -watt sta- Bank Deposits . $1,904,769,000.00

*Retail Sales . . $1,239,913,000.00 tions for a SINGLE price -with *Wholesale Sales $1,662,055,000.00 Auto Regis. . . 498,255 simultaneous or separate sched- ¡Radio Families . 410,033 'Sales Management, 1947 ules! WRR - Dallas and KFJZ- tB.M.B. Area Survey, 1946 Ft. Worth. TEXAS' BEST RADIO BUY

wRa; fl(KFJZw DALLAS `-. . FT. WORTH

R E P R E S E N T A T I V E N A T I O N A L TWO STATIONS FOR ONE PRICE. W E E D & C O M P A N Y NEW YORK CHICAGO DETROIT ATLANTA BOSTON SAN FRANCISCO HOLLYWOOD

BROADCASTING Telecasting January 5, 1948 Page 37 STORY OF A MYSTERY THEATRE * When the S. S. Van Dine and countless other top -notch writers have i Mystery Theatre curtain first went up on NBC in Sep- been at work for years skillfully tangling skeins of in- tember, 1943, it was on a radio version of Edgar Allan trigue into fascinating tales that have held readers' inter- Poe's "The Tell -Tale Heart." It had been decided that ests long past many a witching hour. the Mystery Theatre would feature classic midnight An expert in eeriness was needed to select material and thrillers along with especially written chillers and adap- guide the series. That pointed the bony and taloned tations of current short stories, novels and Broadway finger straight at Geoffrey Barnes. Sherlock Holmes plays of the macabre. himself scarcely possessed more varied knowledge than There were endless archives of dark literature from Barnes who had been an experimental chemist. occultist, which to choose. Conan Doyle, Mary Roberts Rinehart, psychologist. opera singer, criminal investigator, author

AMERICA'S NO. I NETWORK

°"ï,6:2;.;°.. ..- _..

of a book on voice culture, poet and radio actor. Hidden when the children have been tucked into bed). Let them away in his eyrie, somewhere at the stroke of midnight, stalk the airways in the company of other great shows Barnes finds time to select stories for the Mystery Theatre. heard on NBC. Let the vast NBC audience shiver in On this Friday night program Barnes is portrayed in the pleasurable concert. Letter the curtain of the Mystery role of host and narrator by Bernard Lenrow, outstand- Theatre with the message of the sponsor, Sterling Drug, ing young actor. telling listeners how to shave -without horror. The re- How to stage a mystery? Ransack the great literature sult: Friday night becomes the eeriest night in the week of past and present for the most baffling chillers ever on NBC with a show that holds the breath of America for written. Dramatize them in the most outre fashion on the thirty minutes while suspense and spine- tingling thrills powerful facilities of the NBC Network- (at an hour drift hauntingly from loud-speakers from coast to coast.

. the National Broadcasting Company A service of Radio Cor oration of America FCC ISSUES TEMPORARY GE's FM Radio Workshop WARREN, PA., GETS FM EXTENSION OF LICENSES Comics on WMAQ Is Attended by 10,607 CONDITIONAL GRANT WRDW Augusta, Ga., has been THE Herald -American, Chi- GENERAL ELECTRIC'S travel- ONE NEW FM conditional grant granted further extension of au- cago, which last April re- ing FM radio workshop has been and eight FM construction permits thority by FCC to operate for ceived a protest from the attended by 10,607 people, accord- were issued by FCC last Tuesday, two months subject to condition NAB for attempting to of- ing to R. D. Payne, who was in while eight permittees received new that station make required adjust- fer a transcribed series of charge of the tour. The workshop construction permits "in lieu of ment to its directional array with- comic strips from Puck, the has just concluded a trip of over previous conditions." in 30 days. Wartime -installed fa- comic weekly, has now signed 10,000 miles, lasting almost three The conditional grant, subject to cilities had been found out of order with WMAQ Chicago for months. There were 830 who saw further review and approval of en- and are being replaced. WRDW li- Sundays, 8:30 -9 a.m. CST. and heard the demonstration in gineering details, went to WNAE cense renewal request is pending. The 13 -week series will be Minneapolis, 725 in New York City, Warren, Pa. for a Class A station Licenses for the following sta- paid for at the card rate, a 690 in Cleveland, 600 in San Fran- with tentative assingment of Chan- tions also were extended on tem- WMAQ spokesman said. The cisco, and 570 in Boston, in addi- nel 221 (92.1 mc). The station is porary basis until March 1, 1948, NAB protest [BROADCASTING, tion to those who visited it in licensed to Northern Allegheny pending determination on their re- April 14] came as a result many other places. Broadcasting Co. newal applications, for reasons of offers made by the Hearst The workshop consisted of align- Agricultural & Mechanical Col- lege of Texas, licensee of WTAW shown: newspaper to radio stations ment procedures in regard to FM TIGER Long Beach, Calif. (pending re- to carry the series as a sus- receivers, various FM circuits, and College Station, received a condi- ceipt of information requested under tional grant for a Class A station Sec. 308(B)); KILO Grand Forks, N. D. taining feature. blackboard instruction. It was of (pending consideration and action on to replace its existing Class B application for assignment of license); special interest to radio servicemen authorization. The new proposed KNEW Spokane, Wash. (pending con- and distributors. It is expected that sideration and action on application for icense); WALB Albany, Ga. (pending assignment is Channel 252 (98.3 transfer of control); KPMO Pomona, consideration and action on application similar non -commercial tours like mc). Calif. (pending consideration of Infor- or transfer of control); and WHBC the FM workshop will be projected mation received under Sec. 308(b) and Canton, Ohio (pending further study of Construction permits were is- action on application for assignment of information received under Sec. 308(b).) by GE in the future sued to the following (power is effective radiated power; antenna height is height above average ter- rain) : Batavia Bcstg. Corp., Batavia, N. Y. -Class A; 94.3 mc (No. 232); 310 w; WNEB WELCOMES THE 370 ft. Wolverine State Bcstg. Service. De- troit, Mich. (WDFM) -Class B; 105.9 me (No. 290); 20 kw; 405 ft. Mercury Bcstg. Co., San Antonio. Tex. (KSTE) -Class B; 94.7 mc (No. 234); 47 kw; 380 ft. E. Ogden Driggs, Berkeley, Calif.- Class A; 99.3 me (No. 257); 140 w; 620 ft. Campbell ,Sr Steftall, Clarksville, Tenn. (WJZM -FM) -Class B; 101.9 me ESSO\ (No. 270); 15 kw; 325 ft. Fayette Bcstg. Co., Lexington, Ky. \\\\\ (WKLX -FM) -Class B; 92.9 mc (No. 225); 20 kw; 500 ft. Bernardino Valley Bcstrs., Colton, Calif.-Class A; 94.3 mc (No. 232); 325 w; 390 ft. Raoul A. Cortez, San Antonio, Tex. (KCOR -FM) -Class B; 98.3 me (No. 242); 58 kw; 350 ft. The following were authorized construction permits in lieu of pre- vious conditions: V1 Liberty Bcstg. Corp., Atlanta, Ga. (WAGA -FM) -Class B; 103.3 me (No. NE 50 277); kw; 500 ft. Gazette Co., Cedar Rapids, Iowa (KCRK)-Class B; 96.9 mc (No. 245); 276 kw; 310 ft. REPORTER Westinghouse Radio Stations, Port- land, Ore. (KEX -FM) -Class B; 92.3 mo (No. 222); 56 kw; 955 ft. Potomac Bcstg. Cooperative, Wash- ington, B; 99.5 ((No. 258Ç 20 kw; 485 ft. Wilson & Cope, Atlanta, Ga. (WFWM) -Class B; 99.9 me (No. 260); 15 kw; 510 ft. Clinton Bcstg. Corp., Clinton, Iowa in (KROS -FM) -Class B; 96.1 mc (No. 241); 14 kw; 400 ft. Public Radio Corp., Tulsa, Okla. (KAKC -FM) -Class B; 95.5 mc (No. 238); 9.5 kw; 385 ft. NEW ENGLAND'S 3rd LARGEST CITY Goodyear Renews GOODYEAR TIRE & RUBBER Co., Akron, Ohio, has renewed Greatest Story Ever Told, award - WORCESTER, MASS. winning religious drama on ABC Sundays, for an additional 62 weeks, effective Jan. 25. Goodyear has sponsored the broadcast on ABC since January 1947. Agency W is Kudner Agency Inc., New York. \ Ziv Sales SALES by the Frederic W. Ziv Co., Represented By: Cincinnati, for 1947 were esti- mated at $10,000,000, it was an- ADAM J. YOUNG JR., INC. and KETTELL- CARTER nounced last week. Ziv owns and distributes 24 programs which are sponsored by 875 local and regional advertisers on about 1,000 stations. Page 40 January 5, 1948 BROADCASTING Telecasting 100,000 VISITORS EYE LIVE SHOWS! NEW ATTENDANCE RECORD AT WFBR!

Loyalty Factor means WFBR is Baltimore's "PLUS" Station!

Here's a statistic: Every year, ten per cent of the popu- lation of Baltimore visits the studios of WFBR! They see one or more live broadcasts, visit modern studios in action, view product displays (yours can be one!) and take home "Let's Listen" -house organ of WFBR. These visitors are a real loyalty factor -WFBR is radio to them!

Next time you're looking over your Baltimore radio budget, make a thorough check on

ABC BASIC NETWORK 5000 WATTS IN BALTIMO RE, MD. REPRESENTED NATIONALLY BY JOHN BLAIR & COMPANY

BROADCASTING Telecasting January 5, 1948 Page 41 Koop to Join CBS Wm. Markward, WCAM, HAYES SUCCEEDS COY Washington Staff Dies at His N. J. Home AS WINX EXECUTIVE WILLIAM H. MARKWARD, 39, JOHN S. HAYES, Sevareid to Drop News former station Director general manager of WCAM Cam- manager of WQXR and WQXQ Duties, Become Correspondent den, died December 22 at his home (FM) New Ycrk, last Monday be- THEODORE F. KOOP, presently in Berlin, N. J., after a heart at- came executive vice president, sec- on the executive staff of the Na- tack. retary and a director of the Wash - tional Geographic Society, becomes Mr. Markward had been in ill ington Post's WINX and WINX- director of CBS News, Washing- health for some time, but was able FM, succeeding Wayne Coy, new Mr. Koop. Mr. Sevareid ton, on Jan. 15, 1948, replacing to pursue limited duties. FCC chairman. Eric who Sevareid, becomes chief His appointment coincided with correspondent of News in Mr. Koop was graduated from In addition to serving as general CBS Mr. Coy's assumption of the FCC Washington on that date, David- the U. of Iowa as a Phi Beta manager of Camden's municipally - son Taylor, CBS vice Kappa in He held owned station, Mr. Markward con- chairmanship and . was announced president student 1928. on what and director of public various with tinued to be a working newspaper- was to have been the ef- affairs, an- positions Associated fective date of nounced week. Press 1928 he man and as such he was known his own appoint- last from to 1941, when ment as station manager Mr. Sevareid, who has had became special assistant to Byron throughout the South Jersey and of WINX and WINX -FM under Mr. writing, broadcasting, and execu- Price, director of the Office of Philadelphia areas. He covered tive responsibilities, found Censorship. He remained Camden for the Philadelphia Daily Coy [BROADCASTING, Dec. 15]. his with However, in view of the imminen- heavy broadcasting schedule left Censorship until January 1946, News. him too little time for serving successively as He became station manager of cy of the selection of Mr. Coy for executive assistant the FCC it had duties, so he elected to devote full director in charge of the WCAM three years ago after hav- post, been thought Radio Mr. Hayes was groomed time to his air work. Mr. Sevareid and Press divisions and deputy di- ing been with the outlet 15 years. that being to take over the directorship of the has a 15 minute news 6 rector, show, -6:15 rejoining National Geo- He is survived by his widow, Re- Post radio properties. p.m. EST, Mon. -Fri., sponsored by graphic on his departure from the becca; two sons, Robert, 10, Frank, Mr. 37, Metropolitan Life Insurance Co. government agency. 3. and a daughter, Patricia, 2. Hayes, was associated with WIP Philadelphia and WOR New York for several years be- fore entering the Army in 1941. wM0B He became affiliated with the then - new American Forces Network °r i¢ two years later and was made wiA r AFN chief in early 1944 with rank of lieutenant colonel. For his work THE "tits '144°4 6'4e ?T0 with AFN and Troop Broadcast- ing Services, of which he was as- kFMe sistant director under Gen. Eisen- t-F44< hower for five months, he received BRANHAM the Legion of Merit, Bronze Star, French Croix de Guerre, and Or- wGBA p der of the British Empire. He joined WQXR upon completion of COMPANY "WOkN `"- his Army service. wRB( °°ar rVCpD :h!. P kerE A DNA H. KARNS, manager of WIZE '`. Springfield, Ohio., also has been ap- pointed manager of o WING Dayton. He t,n Succeeds FLORENCE Writs k` G. DYKSTRA, who a% has been WING sta- dÌac, tion manager for n, past two years. Miss Dykstra is now In charge of national tY4,4.b<

rYASSUH ! AND ALL DESE ATLANTA BUSINESS MENS IS SHO' BUYIN' DE TIME!

,. ,.¡/ ';/ 0,,1 , , f 710 t "% Ì , . ,. í% ar j,il a,- > , ° -! / r t I t .:,; }.4FEi!lí''a61t / / j n l f . r . "/)u /-YJ(\/

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Drawing by A. B. Frost from "UNCLE REMUS: His Songs and His Sayings" by Joel Chandler Harris, which first appeared in THE ATLANTA CONSTITUTION in 1879. Copyright 1908, 1921, by Esther La Rosa Harris. By per- mission of D. Appleton- Century Company, publisher.

THE ATLANTA CONSTITUTION STATION 5000 WATTS 550 KC National Representatives HEADLEY -REED COMPANY

BROADCASTING Telecasting Januar- 5, 1948 Page 42 Dear Time Buyer:

The first Pulse report for Cincinnati has been released. If inter-

ested, call collect Ralph E. McKinnie at WCKY's New York office,

Eldorado 5 -1127, or Charles H. Topmiller, Cincinnati, Cherry

6565.

High ratings and low cost give the Time Buyer the lowest cost

per thousand listeners, when he buys WCKY for the great Cin-

cinnati market.

Besides ratings in Cincinnati, WCKY today receives more mail

than any other station in the U.S.A. -so our mailpull time

buyers say.

INVEST YOUR AD DOLLAR WCKY'S -LY As.

Ar

Here are the latest Hooper ratings September thru November 1947 8 AM to 8 PM Monday thru Friday:

NETWORK NETWORK NETWORK NETWORK Sets in Use WCKY STA A STA B STA C STA D 8.00 AM to 6.00 PM 18.6 Rating 3.3 3.3 3.4 5.9 2.5 Share of 17.7 17.5 18.3 31.7 13.5 Audience

6.00 PM to 8.00 PM 28.9 Rating 6.4 4.4 5.7 8.5 3.8 Share of 22.0 15.1 19.8 29.5 13.0 Audience

8.00 AM to 8.00 PM 20.9 Rating 3.8 3.5 3.8 6.3 2.7 Share of 18.7 '17.0 18.7 31.1 13.4 Audience

For this same period, here are the Hooper ratings on WCKY's Daily Hit Parade -just one of WCKY's topnotch block programs:

NETWORK NETWORK NETWORK NETWORK Time WCKY STA A STA B STA C STA D 6.15 PM 7.4 4.8 3.8 5.7 2.3

6.30 7.0 5.5 5.0 7.9 3.2

6.45 7.0 4.2 6.6 8.0 2.9

waryn 1 WCKY C I N C I N N A T I

FIFTY THOUSAND WATTS OF SELLING POWER 'Hoops,' My Dear OUT X¢1p¢Cts 7D A. C. NIELSEN CO. has reversed its long standing policy against publication of program Editoria audiences as measured by Nielsen Audimeters, and now is releasing its own ratings of top programs. The fact that there were now two published ratings instead of one and the fur- TV-It's Infectious! ther fact that the Nielsen and Hooper ratings were somewhat different seemed very disturb- ALL SIGNS point to 1948 as television's con- ing to the country's radio critics, most of ing out year. The number of operating stations whom rushed into print dolorous pieces of the is destined to increase from less than a score "what are we to believe now" species. Those to upwards of 50. Receiver sales estimates radio columnists who claim to be hep to the range from 750,000 to 1,000,000 in the next 12 broadcasters' business affairs predicted a new months. Advertiser and agency interest has "battle of the ratings" reminiscent of that of been whetted beyond highest hopes of pioneer a few years ago when the Cooperative Analysis telecasters. of Broadcasting stopped its so- called "Cross- David Sarnoff, RCA president and chairman ley" ratings, leaving the field to Hooper. of NBC, who foresaw aural broadcasting as Actually, there is nothing too upsetting in a national service a decade before the first sta- the differences between the Hooper and Niel- tion was on the air, predicts that the impact sen ratings. What would be alarming would be of TV as a major economic and social force an exact duplication of the two. They are both in 1948 will make the new year "one of the measurements of the audiences listening to greatest in the history of radio, as a science, various radio programs. The similarity stops WALTER BERNARD HAASE an art and an industry." His chief television right there. lieutenant, Frank E. Mullen, executive vice president of NBC, foresees TV as Hooperatings are based on information about an eventual listening Hooper interview- six billion dollar industry, employing a radio collected by BACK in 1924 Walter Haase had just quarter- million people- quadrupling aural ers in 36 cities where the programs of all gotten out of New Haven's public broadcasting. four nation -wide networks can be readily schools. He began looking around for heard. These interviewers make telephone calls something to do, found it, and has been at it Networks are being projected, to spread as to a random sample of homes asking whoever coaxial cable and micro -wave relays are pro- ever since. His job was building and servicing answers if the radio is on and if so what radios and selling radio parts in the store vided. Rate structures are being devised. The program is being heard. 'When, as happened TV newsreel already has set a giddy pace for Franklin M. Doolittle ran in connection with in the first week in November, Fibber McGee WDRC which he had founded in 1924. the movie reels. Secretary Marshall flies back and Molly ranked first in the Hooper list, with from the four -power London conference, and is a rating of 26, it meant that of the homes called In the latter 20's Mr. Haase moved over televised the same night with a report to the between 9:30 and 10 p.m. (EST) on Tuesday, into the broadcasting side of the radio business. nation. The newsreels appear four or five days 26% said they were listening to Fibber Mc- And he moved steadily up to his present posi- later with a sharply edited abstract of the Gee and Molly, a higher percentage than the tion as station manager of the same WDRC. same thing-no longer spot news. interviewers found listening to any other pro- Today he knows just about every angle of a A few months ago there appeared to be many gram during the week. radio station. TV imponderables. Who would foot the bill, The Nielsen report for the same week agrees Though not an engineer, he is thoroughly or buy the sets? What about music and unions very closely on the rating for Fibber McGee trained in that side of the business, too, and competition with the movies, sports events, and Molly, giving it a 26.2, but Nielsen puts through his association with Mr. Doolittle. and even aural radio itself? it third in rank, topped by both Lux Theater, WDRC President Doolittle has cooperated The fog of uncertainty lifts. The accuracy 29.6, Amos 'n' Andy, 26.8. These ratings, how- with Professor Armstrong on several FM ex- of the Chinese proverb "A picture is worth a ever, are not made from coincidental telephone periments. Through the years Mr. Haase has thousand words" is evidencing itself even with calls but from Audimeter tapes, on which is sat in on many a conference between Mr. present limited 18- station operation. The public recorded the dial turnings of sets in a number Doolittle and Chief Engineer T. A. Martino, wants television once it sees it. The where- of homes with telephones and without, on and has come away knowing more about FM withal will be found. Supply and demand will farms and in small towns as well as in large than many an FCC ticket holder. govern. Radio ingenuity will not be repelled. cities, of varying family size and income. The Hopeful signs are (1) activity within the Nielsen records, in short, are based on the set Walter Haase has been an announcer, too. motion picture industry on newsreels and with- operating behavior of a fixed sample of fami- He has arranged programs, worked in the con- holding of TV rights on practically everything lies set up to represent the entire population. trol room and at the transmitter -in the old has written commercials and promo- produced; (2) Petrillo's ukase against music Hooper measures relative popularity of net- days -and on TV until he takes a good look; (3) conten- tion spots. He has long been the "idea man" at work programs; Nielsen measures national lis- spends a tion of sports entrepreneurs (and even col- WDRC, and in his present capacity, tening. Nielsen figures can be projected to the great deal of his working and leisure time in leges) that television presents box -office prob- national level; Hooper figures are not project - lems. thinking up new program and promotion twists able. for the "brains trust "' at the station. We say hopeful signs because there would Whether the Hooper or the Nielsen ratings be no agitation were it not stimulated by fear should be accepted as the standard depends For ten years Mr. Haase was an announcer, of competition. The movies will be in on tele- largely on what one wants to measure. Both and for a long time he got up at 5 a.m. daily vision-as station operators. The Petrillo prob- are standards for what they purport to do. to open the station. He was announcer for lem pro- will be solved, by Uncle Sam if not through Neither is infallible. Gallup and Roper aren't several years on the Shopper's Special customary negotiations. And the box -office gram, which is still one of WDRC's top morn- either, in their fields. . snarl is a revival of the bogey of ing features. aural radio in we believe, its early years. But baseball leagues, colleges, More widespread use of Nielsen, up the seeming confusion. And, with WDRC and Walter Haase can claim quite a and sports arenas all found that the play -by- will clear this double check, results should tighten up. few firsts by virtue of their long history of play broadcasts excited public interest and that broadcasting. Mr. Haase laughingly claims box -office resultantly increased. Movies have that he was probably the first to broadcast a turned to radio to promote attendance. Even Now that Edwin W. Craig, chairman performance on the radio by Rudy Vallee, this year college football showed a 5% atten- of the board of WSM Nashville, which Haase announced at football dance since Walter increase -the greatest in the areas where is owned by the National Life & Acci- games in the Yale Bowl when Rudy Vallee was games were telecast. dent Insurance Co., heads the Insti- the leader of the Yale Band; He was also the The day may come when TV will promote tute of Life Insurance, it should be announcer at various remote broadcasts when its own sports events, and operate its own easier selling insurance com- Rudy Vallee, played the saxophone in a. New sports arenas. There's no peculiar talent radio to panies. Mr. Craig, who has fought Haven orchestra -in the days when no one possessed by the Mike Jacobs' that can't be would ever let him sing. developed for TV. many a radio legislative and business Television is destined to catch fire because battle, knows both sides from the in- Other personalities who went on the air of public demand. Lower priced sets are on the side. Radio is proud to have one of its for the first time while Mr. Haase was an- lines. The public usually gets what it wants. leading lights head America's highly nouncing include Charles Kullman, now of And TV is infectious. developed insurance profession. (Continued on page 48) Page 46 January 5, 1948 BROADCASTING Telecasting TAKE THE GUESS OUT OF BUYING

WITH WOV' S li1s alt4fitea

WOV CAN TELL YOU THE DIFFERENCE IN PEOPLE, TOO. Not from a crystal ball, but from sound, basic facts...known, * WAKE UP NEW YORK with Bill Williams 1280 CLUB with Fred Robbins proven, tested facts- Specific Market Information on each of 5 * Audited Audiences. * BAND PARADE with Bill Cordon * PRAIRIE STARS with Rosalie Allen Now you can know where listeners live and shop; what they earn, * ITALIAN MARKET OF 2.100.000 Italian - spend and buy; what they like and dislike. All this and other perti- speaking Americans. More than the combined population of Baltimore and Ifashington. nent data on specific listening groups available on WOV'S 5 Aud- ited Audiences. We want you to have the knowledge of 5 Audited Audiences, each a different group of purchasers; each the result of a penetrating, accurate and continuing listener survey. Ask for the facts that will help you to "TAKE THE GUESS OUT OF BUYING:' WO V's Pantry Survey... new, accurate, informative... shows you where you and your competitors stand in the New York Market.

Ralph N. Weil, General Manager . John E. Pearson Co.. National Representative

BROADCASTING Telecasting dnuar, ï. I9-1S Pago .t; suburban Wethersfield home and Respects on the summer one in Branford. (Continued fr'oni page 46) Married to the former Mar- the Metropolitan, and Tony Pastor, guerite Reichel, Mr. Haase's pride CommEácie who used to have a small orchestra and joy is a seven year old son, in Hartford which broadcast over Richard. aCARLETON E. COVENY, with John c%riusza,eb Blair & Co., station representative WDRC. Mr. Haase's clubs are Hartford l since 1937, has been Club, Advertising Club of Hartford appointed vice pres- Walter Haase hired Ted Steele ident of that firm. PEORIAREA of Novachord fame for one of his and the U. S. Power Squadron. In radio for 20 years, Mr. Coveny first radio jobs at 50c an hour. since joining the An amusing incident occured in Blair organization NEW TYPE CROSLEY TV , _^ has been manager say the latest a broadcast 20 years ago when the fI _ of the Los Angeles RECEIVER ANNOUNCED office which he es- station had a coloratura soprano tablished for the Hooperatings* broadcasting. At that time the QUANTITY production of a new firm. Prior to join- ing Blair he was as- transmitter was located right in type of television receiver featur- sociated in sales the studio. Mr. Haase was announc- ing a "Swing-a- View" picture tube management capa- ing and was running gain. On an cities with KQW Index, which can bé turned from side to Mr. Coveny and KJBS Ban Station Listening extremely high note, which was side over a 60- degree angle is un- Francisco. each station's share held for some time, the transmitter der way in the Cincinnati plant of BOB LAWRENCE, announcer at KTFS showing began to smoke, there was a sharp Texarkana, Tex., has been transferred the Crosley Division of Avco Man- to station's local sales department. of audience for the times crackling discharge, a great burst Stanley Glaser, ufacturing Corp., KETTELL -CARTER, Boston, has been of smoke exploded from an over- Crosley manager of radio and tele- appointed regional representative for shown: loaded condenser. Of course the vision, has announced. WSKI Montpelier- Barre, Vt. Appoint- ment was effective 1. program went off the air. Equip- Jan. The new receiver, which was ROBERT L. FIDLAR, commercial man- ment and lights were turned off placed on the Cincinnati market ager of WIOD Miami, Fla., has been All and everybody went home. It was elected second vice president of Ex- MORNINGS the day before Christmas, is sched- change Club of Miami. Outside just another incident that couldn't uled for early distribution in all (8 to 12) Stations be helped and couldn't be remedied, DONALD COOKE Inc., New York and areas. Chicago, and GENE GRANT & Co., Los PEORIAREA STATIONS so such things were accepted The "Swing -a- View "picture tube Angeles and San Francisco, have been calmly. appointed exclusive national representa- r A mounting enables viewers to swivel tives for KBKI Alice, Tex. 1930 10.8 In WDRC moved to Hart- the screen so that they may watch JOHN J. KAROL, CBS network sales 1.3 4.8 ford and became basic CBS for the picture directly from any point manager, is scheduled to address New 2.1 Connecticut. Of course, Mr. Haase England meeting of Public Utilities in a room within a 60- degree arc Advertising Assn. In Boston on Feb. 4. moved with it. He became program in front of the receiver, thus elimi- JAMES TURGEON has joined radio re- WMBD D E director, and then, during the war, nating necessity for jockeying of cording sales of NBC Central Division. station manager. All the promo- furniture into position or moving TRACY MOORE & Assoc., Los Angeles, All tion, publicity, program, public has been appointed Pacific Coast rep- AFTERNOONS Outside of the receiver itself to meet varied resentative for KSYC Yreka, Calif. Stations service and all operations other conditions, Mr. Glaser explained. KEITH PACKER, sales manager of CFCH (12 to 6) than engineering are under Mr. North Bay, Ont., was reelected to Ferris The receiver is an all- purpose Township council for 1948, and GORDON PEORIAREA STATIONS Haase's supervision. instrument with FM, shortwave BURNETT CFCH salesman, was elected to North 'Bay city council for 1948, in WDRC had one of the first FM and automatic phonograph with an annual municipal elections. stations on the air. Now Mr. album storage compartment, in ad- WILLIAM G. RAMBEAU Co. has been Haase's main effort is channeled dition to television. Retail price is appointed national representative for into television. WDRC WMCP (FM) Baltimore, new station has applied $795.00. scheduled to begin operations Feb. 1. for a local channel and the Hart- ford hearing is scheduled for this WMBDi D month. Among his extra -station hobbies, the just- turned 40 Walter Haase includes woodworking, photog- EVENINGS raphy, and fooling around with (6 to 8) home improvements -both on his All Outside FOR YEARS! PEORIAREA STATIONS Stations * 10.5 Something to * * * * * * * 71 Crow 6.4 4.1 WHAT WAS supposed to be only a 1%-minute newsreel WMBDi A B C D for Pathe News turned out to be an additional ten -min- All ute short for the movie in- Outside EVENINGS Stations dustry through the efforts of 5,000 WATTS DAY AND NIGHTT (8 to 10) KVOO Tulsa and Sam Schneider, the station's farm director. Peorina stations A, C, and D The event was the y sign off at local sunset. Oklahoma Poultry Show fINr* * ñ held in Oklahoma City last 10.6 month and Mr. Schneider was publicity chairman. On ADVERTISING hand to select a new rooster WMBDi for the introduction of Pathe LISTENER ACCEPTANCE newsreels was Norman H. Moray, president of Warner Bros. Distribution Corp. PUBLIC SERVICE Paying tribute to the station, Mr. Moray, in letter to KVOO Manager William B. * * * * * * * * * * Way, complimented station for its work and called Mr. Schneider "the spark plug REPRO ti ?VE`, which has made this thing NATIONAL PEORIA tick and develop into a major PAUL H. RAYMER CBS Affiliate 5000 Watts I performance." Free & Peters, Inc., Nat'l. Reps.

Page 48 January 5, 1948 BROADCASTING Telecasting E 84JOT5fO1LEVI$1ON

NOV 10 PD= SYRACUSE NY SRYR10 ELECTRIC COMPANY= VICE DR WRG BAKER PRARKGSYRACUSE NY= ELECTRONICS P

ELECTRIC MICROWAVE USING GENERAL ARMY TELECAST AND WAVE NOIRE DAME THANKS TO YOU COMPLETE SUCCESS RELAY EQUIPMENT COOPERATION REGARDS= FOR EXCELLENT WBKB CHICAGO. GANG OF TELEVISION BILL EDDY DIRECTOR

On November 8th -all Chicago sat on General Electric designed and built the elec- Are you in step with the great new medium the 50 -yard line at South Bend! Two tronic equipment for this micro -wave relay. of television? Insure a successful start in the micro -wave relay towers, the first at New It is the most economical intercity television industry. General Electric has everything you Carlisle and the second at Michigan City, In- connection yet developed. need to go on the air -whether you plan to diana, picked up the Army -Notre Dame game A similar relay -also by G. E. -is in opera- rebroadcast network programs or originate from cameras in the stadium, and relayed it tion between New York City and the upstate your own. Pioneer in television, G. E. for years electronically across Lake Michigan to televi- Troy- Albany- Schenectady area. Here, in 3 has operated a full-scale television station - sion station WBKB. The station then broad- split- second jumps, television programs are WRGB, Schenectady -where every equipment cast the line bucks and end runs to football sent over mountains, valleys, rivers and towns has been tested and proved in actual station fans in Chicago and the suburbs beyond. to an audience 150 miles from New York. performance before it is offered to you.

NEW CARLISLE

2i itt cat ct LINCOLN Staat %ieveat NOTRE DAME STADIUM TOWER `.,z-7.., `. SOUTH BEND, IND. PLAN, trek BUILD CHICAGO, ILL. ore Heights lote MIA e t%i 9e4se-tae Etecttzic Level to tenter of antenna A G -E representative is ready to help you. Call him G -E EQUIPPED South Bend- Chicago TELEVISION RELAY or write: General Electric Company, Transmitter Owned and operated by WBKB, Chicago Division, Electronics Park, Syracuse, N. Y. LEADER IN RADIO, TELEVISION AND ELECTRONICS GENERAL ELECTRIC

BROADCASTING Telecasting Januare ï, IíS Page d!) EXPERTS PREDICT BIG 1948 YEAR IN ADVERTISING be a CURRENT ANALYSIS of adver- will tising prospects by Standard & Poor, New York, indicates further advertising budget boosts for 1948. A Mounting competition for the con- 1 sumer's dollar is the stated reason for the continued bright outlook for advertising in all media. CHARLES P. TYLER, former executive director of advertising and merchan- The New York financial analy- on Ford and Lincoln- Mercury ac- dising for Schenley Distillers Corp., sis organization states in its Dec. counts and acting manager of De- New York. troit office of J. Walter Thompson Co.. GRETCHEN SHARP, formerly with 24, 1947 issue of Industry Surveys, has joined Blow Co., New York, as Drake Bernent, Chicago has. account executive on Philip Swaney. & that advertising budgets for the senior joined LeVally Inc., Chicago as media . Morris account. Lloyd Delaney, former- director. succeeding PAULINE WATROS,. year 1947, when fully computed, ly with Kudner Agency, New York, has resigned. will surpass the 1946 figure of been named junior account executive on Philip Morris account. PAUL RADIN, vice president of Bu- by chanan & Co., New York, left for Holly- $3,116,600,000, a substantial P. J. McAWARD, account executive with margin. A business recession would Kelly, Nason Inc., New York, has been wood last Dec. 23, where he will be in for named a vice president of that agency. charge of the agency's West Coast mo- have little effect on advertising for tion picture activities, under supervi- He has been with the firm four sion of FRED JORDAN, executive vice Washington budgets at the outset, according years. president of the agency. to the report, because advertisers THADDEUS (Ted) KELLY, timebuyer Set for BBDO New York, effective Jan. 12, RALPH H. WHITMORE, for past two Television would try to maintain their adver- joins Cecil & Presbrey, New York, in years account executive of The Tullis. tising appropriations to hold sales same capacity. Mr. Kelly's position at Co., Hollywood, has resigned to join. Owners BBDO will be filled from within that Allied Adv. Agencies, Los Angeles, in levels high. organization. similar capacity. Radio's profit margin is expected SI HESSE, vice president and partner, RALPH WHITE and DON HOUSE, ac- Peck Adv., New York, with agency since count executives with Russell T. Gray to continue narrow, according to 1945, resigned effective Dec. 31. Mr. Inc., Chicago, have been elected vice- the analysis, largely because of in- Hess formerly was vice president and presidents of that agency. Mr. White Joined RTG in 1944 and Mr. House in. BEGINNING creased costs of talent, operating 1936. expenses and general labor costs. JEWELL Adv., Oakland, has moved to JANUARY ist Only a small decline in advertising Former La Guardia Radio larger quarters in Pierce Bldg. STAR EDWARD L. KOENIG, former account . THE EVENING budgets alloted to the radio me- Manager Invited on Tour executive of Honig-Cooper Co.. Los An- dium is likely. Revenues from time geles, and PAT O'ROURKE, former pub- TELEVISION STATION THE ONE WORLD Award Com- licity director of KLZ Denver, have sales are expected to hold at pres- joined West -Marquis Inc., Los Angeles. ent levels in the near future. mittee has decided to send a corn - as account executive and as merchan- mission of four persons to the 20 dising and publicity assistant, respec- The report also concludes that countries the late Fiorello La tively. publishers, pressed by higher B. many Guardia was invited to LLOYD MYERS, former head of materials and labor costs, will be tour as Kudner Agency, San Francisco, has been winner of the One World Award. appointed vice president in charge of WMALTY able to maintain profit margins new branch of Holst & Cummings Ltd. Those by through increased advertising invited the committee at 215 Market St., that city. rates, and by jumping the sale to take the trip, were Morris No- JOHN LOVELL, former public infor- Washington's most vik, radio consultant, who was mation officer in Marine Corps, has price of magazines. Lee closely associated with the late joined Ruttle Assoc., San Francisco. powerful television KENNETH A. WESTERVELT, who has New York mayor as his radio been with Geyer, Newell & Ganger since station manager, Mrs. La Miss April 1946, has been named account Guardia, executive at agency's Detroit office. He WBUZ(FM) on Air Emily Green Balch, Nobel prize will serve on Kelvinator account. WBUZ(FM) Bradbury Heights, winner of 1946, and Iris Gabriel, ALAN NIXON, former assistant to CHANNEL 7 JIMMY FIDLER, Hollywood columnist - Md. went on the air Jan. 1, on 96.7 founder of the Silent Guest Com- commentator, and CHARLES GENTRY, becomes Washington's mc, channel 244, with 1 kw. Li- mittee. former drama editor of Detroit News, have Joined writing staff of Robert. censed to Chesapeake Broadcast- Some representatives of the McIlwain Assoc., Hollywood. FIRST and ONLY ing Co., the station is the first commission named are to start on VELMA CLYDE, Portland advertising Gates-equipped outlet in the Wash- the trip late in January. Mr. No- and publicity firm, has moved to offices in New Fliedner Bldg. WBUZ is on vik was originally scheduled to ington area. the air KATHERINE B. GORDON, former ad- from 7 a.m. to midnight. take the tour with Mr. La Guardia. vertising manager of Duff & Repp Fur- niture Co., Kansas City, has Joined copy staff of Mac Wilkins, Cole & Weber, 7 Portland, Ore. DAY -A -WEEK Sarnoff at REC Lunch STATION BRIG. GEN. DAVID SARNOFF, president of RCA, and board chair- telecasting man of NBC and RCA, will be among those at the head table TOP TELEVISION when David Lilienthal, chairman ATTRACTIONS of the Atomic Energy Commis- EVERY NIGHT sion, addresses the Radio Execu- tives Club of New York Jan. 8 in 1948 at the Hotel Roosevelt. Others at the table, according to William Hedges, REC president and NBC vice president, will be Frank Stan- ton, CBS president; Edward J. Noble, ABC board chairman; Niles Trammell, NBC president; Brig. Gen. Julius Ochs Adler, New York Times vice president and general manager; Monsignor James H. UNDER SPONSORSHIP of Shotwell Manufacturing Co., Chicago Griffith, representing Cardinal candy firm, the full MBS network will carry True or False beginning Spellman; Roy Howard, Scripps- Feb. 7 on behalf of Hi Mac and Big Yank candy bars. Byron S. Cain Howard Newspapers president; (seated), company president, is shown completing arrangements with Seymour Berkson, INS general MBS executives. L to r, standing: C. Wendel Muench, president of manager; Edward R. Murrow, CBS Chicago agency bearing his name; DeWitt Mower, Mutual's Midwestern commentator. Mr. Murrow will in- sales manager; Ben Lochridge, network account executive; A. N. (Ade) troduce Mr. Lilienthal, whose EVENING STAR STATIONS Hult, MBS vice president in charge of Midwest operations. Contract speech will be heard on WNBC WASHINGTON 5, D. C. marks first use of network radio by Shotwell. New York 1:30 -2 p.m. Page 50 January 5, 1948 BROADCASTING Telecasting J M!lLARDHAYNES,VicePres. MEiVIN A RHODE S, Sec .bTreas. MAECOIM GREEFCenMgr

becau2 e from the appearaiï e # " the Board of Díreeford above picture, you might think mere a ,bunch of OWENSBORO, E DDY DUDDYS'' WVJ KENTUCKY WHEARING IS BELIEVING! WHEN YOU HEAR THESE FINE VOICES...

LEE MEREDITH CECIL H.DODD JACK McLEAN LEROY W000WARD TONY CUMMINGS PETE D00LEY JOHNT.RUTLEDGE BETH LEE NEWS s PORTS PLATTERS SPECIAL EVENTS WOMEN'S PROGRAMS and the other grand folk who go to make up this truly GREAT STAT/ON ./ wouee know la Y11 Q D C R. Cl tn erre2y zei,eot SERVING THEljof4he 1,000 WATTS A.M. ruts WATTS F. M. -\\O \A2o RICH OHIO V L EY... 45,000 REPRESENTED BY R.AMBEALL BROADCASTING Telecasting January 5, 1948 Page 51 NEW VIDEO MAGNIFIER Less Blab, Please IS DEVELOPED BY RCA ALLIED ARTS RCA TUBE Dept. is now market- THE RADIO broadcast of a ing a new television picture mag- basketball game is more im- nifier that enlarges the images re- portant than a longwinded ,4 LVIN E. UNGER, who has been with t- ]Frederic W. Ziv Co. since 1938, has ceived on seven or ten -inch tele- city council meeting, at least been named vice president In charge vision picture tubes to the approx- to Alderman Albert F. Con- of sales for the firm. He will make his headquarters in Cincinnati, home office imate equivalent in size and bril- ner of Peoria, Ill. who spon- of the transcribed radio programs com- liance of those produced by a 15- sored a resolution asking the pany. inch picture tube. The tube is a aldermen to speed up their II. WARD ZIMMER, former vice presi- Want dent in charge of radio tube division of very recent RCA development. meeting so that those who Sylvania Electric The magnifier is a were interested could listen Products Inc., has transparent been appointed vice Plexiglas lens filled with a clear to the Bradley- Harvard game president in charge oil same optical prop- over WMBD Peoria. The res- of all manufactur- that has the ing for that firm erties as the plastic, thus trans- olution, in part, asked that and its divisions. into "every means be used to Mr. Zimmer Joined forming it a true optical executive staff of lens. The unit is placed in front shorten the council meeting the company in 1919 More of the viewing screen of the re- by eliminating all blab, Is purchasing agent, and served as gen- ceiver, producing a picture nearly gibberish, etc." It further eral manager of directed the clerk to have the radio tube division three times the area of one di- during recent war. rectly viewed on a seven -inch tube. office radio all set so that none of the game would be ANDREW W. JOHN- weighs approximately 24 It missed by the aldermen. Mr. Zimmer STON has been ap- pounds when filled. List price is pointed vice presi- dent of Brunswick Radio Corp., wholly - $59.50, and deliveries are now be- owned manufacturing subsidiary of Coverage? ing made to RCA tube distribu- Decca Records Inc. Mr. Johnston for- merly was general production manager tors. WMAL -TV OPERATING for Decca, and has been with the firm since 1934. SEVEN - DAY SCHEDULE HENRY V. ERBEN, assistant general Swanson Is Relinquishing manager of Apparatus Dept., General You get it ON NEW YEAR'S Day WMAL- Electric Co., has been elected a vice president, and general manager of that WMAR Active Direction TV became the first Washington department. He succeeds ROY C. MUIR, with WMC. television station to be on the air who has retired after more than 42 WITH ASSUMPTION of the di- years service. JOHN D. LOCKTON, rectorship of the radio division of with a seven -day schedule. The sta- assistant treasurer of GE, has been tion is now presenting 25f4 hours elected treasurer, succeeding JESSE W. the Baltimore Sunpapere by for- LEWIS, who retires after 37 years' Located in the hub of a mer FCC Commissioner E. K. of telecasts weekly, plus test pat- service. Jett on Jan. 15, Neil H. Swanson, terns, according to Burke Crotty, INDUSTRIAL TELEVISION Inc., Nut- TWO BILLION DOLLAR WMAL television director. ley, N. J., has announced signing of vice president and executive edi- long -term lease for two -story building MARKET, the leading tor, will relinquish his active di- In addition to several local pro- at 359 Lexington Ave., Clifton, N. J., grams, WMAL -TV is also picking where firm's facilities for manufacture station in Memphis and rection of WMAR, the television of large -screen, direct -view Teleceiv- outlet, but will continue to be up video shows from CBS New ers" has been moved. the Mid -South has cover- responsible for program policy and York and WFIL -TV Philadelphia. RONALD DAWSON Assoc., New York. coordination of radio Among programs scheduled are has contracted with BOB DIXON, m.c. age in 137 counties. for televi- of CBS "Cinderella Inc.," to produce sion operations with those of the sports events from Madison Square and market 15- minute quiz show, newspapers. Garden, several feature and West- "Who's Speaking?" ern movies, a magic show, a mental- CHET L. SWITAL AFFILIATES, Los FIRST IN MEMPHIS year Mr. Jett, who becomes vice pres- Angeles, has announced formation of ident of the A. S. Abell Co. and di- ist act, children's programs, local a public relations office, in addition to other services of the after year ACCORDING TO HOOPER rector of the radio division of the boxing and wrestling events, a firm. newspapers, will have under his chalk talk, sports commentaries, ENTERTAINMENT ENTERPRISES Inc., radio producer and artists representa- immediate charge not only WMAR and a serial drama, "Law of the tive, has announced the occupancy of but new AM and FM outlets now Wild." new offices at 38 Central Park South, New York. GEORGE G . HERZ and under construction [BROADCASTING, On weekdays the programming DENES AGAY head the company. Dec. 29]. starts at 7 p.m.; Saturdays 7:45 SAUL KRIEG, director of Saul Krieg Assocs., New York public relations firm, p.m.; Sundays 2:30 -4 p.m. and 7:45 is the father of a boy, Andrew, born on. Dec. 19. WMAL -TV is licensed to Eve- WIRE RECORD Corp. of America, maker of "Wireway" combination electronic AFFILIATI ning Star Broadcasting Co. It recorder and phonograph, has ap- pointed Dorland Inc., New York, as ad- broadcasts on channel 7, with a vertising agency. "the station most IDNEY V. STADIG, with engineering power of 2.6 kw aural, 5 kw an- staff of WBZ Boston, since 1940, has SHEP CHARTOC, partner in Chartoc- people listen to most' been appointed technical supervisor tenna gain, 25 kw ERP. The sta- Coleman Productions, Chicago and New WMC of WBZ -TV, new video station expected York packaging firm, is the father of a to begin operations in March. Mr. Stadig tion began broadcasting Oct. 3. girl, Leslie Ann. acquired special television instruction MEMPHIS with WNBT New York, and also trained 790 KC at RCA's television laboratories in Cam- den, N. J. 5000 WATTS DAY & NIGHT WILLIAM J. LUDES and CLEMENT E. NACE, formerly with WPEN Philadel- phia, have Joined engineering staff of WCAU Philadelphia. Mr. Ludes will specialize on new facsimile operation, WMC-FM while Mr. Nace will work at WCAU -FM transmitter. We've been programmed for the the first FM broadcasting station JOHN SPENCER AULD, former radio in ¡Memphis and the Mid-South technician for RCA Communications in farmer for 24 years. That's why WIBW- New York, has Joined engineering staff of WHLI and WHNY (FM) Hempstead, advertised goods sell so well in OWNED AND OPERATED BY Long Island. Kansas THE NBC CENTRAL DIVISION has made and adjoining states. COMMERCIAL APPEAL available to its employes a lending library of technical books on all phases of radio and telecasting. Limited num- ber of volumes for lending will be aug- National Representatives: mented monthly by purchases of new books. Use of library is free to network's THE BRANHAM CO. Chicago employes. CARLTON DAHLEN has Joined engineer- ing staff of WHBY Appleton, Wis. H. H. LANCE, transmitter engineer at WIBC Indianapolis, has returned from deer hunt in upper- Michigan, and re- ports very successful results -his party WIBW ThnVTOPEKAa netted four deer. Page 52 January 5, 1948 BROADCASTING Telecasting There is hardly a spot on the globe that isn't within hearing distánce of transcriptions recorded and reproduced on Presto equipment and discs. Presto's leadership as manufacturers of fine The Sun never products for stations and studios is the logical result of depend- sets ability, progressive engineering, and world -wide distribution. The record of Presto firsts in the recording field is long and on Presto imposing. Presto creative engineering plus precision manufac- ture have kept Presto in the forefront for more than a decade. Recording Equipment This is evidenced by the high regard in which Presto equipment is held, not only in this country, but everywhere in the world. It all adds up to this supportable statement: Engineers prefer Presto for performance.

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BROADCASTING Telecasting January 5, 1948 Page 33 AIMEE:11W IN EASTERN RADIO WANT ADS WHHM Show Is Successful NORTH CAROLINA Advertising Medium OPENING THE WAY for individ- YOUR SALES uals as well as businesses to use radio as a means of advertising, PnoDucTionI»i WHHM Memphis has introduced ALPHABET STARTS Want Ads on the Air as a special department. Shelby T. Springer, ACK HILL, former producer for NBC sored by Resell Drug Co. through with 18 years experience handling In Chicago and New York for five N. W. Ayer & Son, New York. WITH years, has been appointed production BOB HOPE was awarded Good Neighbor ABC... classified advertising for local manager for WWJ Detroit. Prior to Award for International Affairs by Gov. newspapers, was hired to manage joining NBC, Mr. Hill had been with Clarence W. Meadows of W. Va., during WWJ production staff from 1933 to the comedian's NBC broadcast last AND PAYS OFF WITH the program. 1942. Tuesday at Pasedena Junior College, Rates for individual radio want HOWARD R. MALCOLM, formerly with Calif. ads are five cents a word, with a H -M Radio Productions. Cincinnati, has BILL HARMON, former announcer with been appointed pro- WFRS Grand Rapids, has joined an- minimum of a dollar for an ad. gram director of nouncing staff of WCFL Chicago. There is a 50 -word limit on each W L E X Lexington BEN GRAUER, NBC announcer, is the ad. The program is aired and the Bluegrass subject of a biographical sketch. "Ra- morn- State Network. Mr. dio's Handiest Man,' written by Clarence ing noon and night for fifteen Malcolm formerly Woodbury, which will appear in January minutes, with alternating voices was program man- issue of American Magazine. ager for WTOD To- JOHN LAKE has replaced BURRITT reading the want ads. Similar ad- ledo, disc m.c. with WHEELER as Hollywood announcer on vertisements are kept as far apart W S A I Cincinnati, NBC "Amos Andy" and was with an- 'n' show. on the program as possible. nouncing staff of TOM SWAFFORD, former production In newspaper fashion, ads are CBS Chicago for two manager of KGW Portland, Ore.. has years. joined KALE Port- accepted by phone, mail or in per- land, as program di- NORMAN MESSER, rector. Prior to join- son. Each ad is broadcast once- formerly with ing KGW where he and the important information is Mr. Malcolm WHOB Gardner. served as production Mass.. has joined manager for three announcing staff of WKXL Concord, years, Mr. Swafford N. H. was assistant pro- PAT FAY and ROBERT BL UM have ducer for NBC, and been appointed Joint coordt ators in had been production charge of control and production of manager of KGB WABD New York, DuMont television San Diego. outlet. Mr. Fay joined the staff last WELCOME STAN - June as announcer, then became as- TON, announcer at sistant coordinator. Mr. Blum, who WCPS Tarboro, joined WABD in 1946 as a page, also N. C., is the father served as staff continuity writer, an- Mr. Swafford of a boy. nouncer, assistant producer and as- his recent REED HADLEY has replaced JERRY sistant coordinator before MOHR on Mutual Don Lee Broadcast- appointment. ing System's "Two Sleepy People." JERRY ARTHUR, program director of JACK PEACH, producer of International WRRF-WRRZ WLAD Danbury, Conn., is hospitalized Service of CBC, Montreal, has been 5000 WATTS, 930 KC 1000 WATTS, 880 KC In New York City from injury received appointed United Kingdom supervisor WASHINGTON, N. C. CLINTON, N. C. from fall during that city's recent of CBC International Service. C. R. snow storm. DELAFIELD, supervisor of international BILL ROSS, formerly with WBAY Coral exchange programs of CBC, Toronto. Gables, Fla., has joined announcing has been appointed assistant general To sell the 922,353 folks living in the staff of WIOD Miami. supervisor of CBC International Service rich 31- county area of Eastern North BOB WHYTE, new to radio, has joined at Montreal. Carolina's fertile agricultural belt, you hove announcing and copy departments of to reach them with regional Tar Heel stations. KTFS Texarkana, Tex. These counties are the primary daytime MIRIAM DIEBOLD, member of WCAU RA -1107 Replacement Washington, Philadelphia program department for listening area of WRRF, N. C., six years, is resigning to marry John THE ELECTRICAL Research and WRRZ, Clinton, N. C There are 135,510 Mr. Springer handling a want McGillln on Jan. 10. Products Division of the Western rodio families in this "os good as gold" ad call. PHYLLIS SUDLOW has joined WCAU Electric Co., New York, has an- market and their favorite stations are WRRF Philadelphia, replacing NANCY DAMON, and WRRZ. In addition to the listeners in resigned, as assistant to HELEN BUCK nounced a new system for the stressed for the listener by re- in transcription department. measurement of distortion caused the primary area, there is a large "bonus" peating the box number, telephone audience in the secondary area. NORMAN LUCAS has been appointed by inter-modulation. Although de- or address of the person placing program director at CBC studios, Win- WRRF, known os "Goldy" and WRRZ, nipeg, being transferred from produc- signed to determine optimum pro- nicknamed "Speedy", sell this prosperous the ad. tion department, Toronto. cessing conditions in variable dens- market where last year's bright leaf tobacco The station reports that the lost AL JASPAN announcer at WTTM ity sound -on -film recording, the crop alone sold for $245,459,006. They sell and found department is one of Trenton, N. f., and Jacqueline Ronkin have announced their engagement. system is expected by Western it with outstanding local radio features, ABC the most popular - people being Electric to prove valuable in many programming and thorough merchandising what are. re- VICTOR MOORE, movie actor, will join to bock up your sales program in this they The quickest cast of "Jimmy Durante Show" for fields where audio frequencies are wealthy sponse to an advertisement was forthcoming cross -country tour on be- used. region. half of 1948 March of Dimes campaign, It replaces the earlier RA- For speedy results in the "as good as that received by a dog breeder, effective Jan. 14 on NBC. Show is spon- 1107 system. gold" market of Eastern North Carolina, use who, ten minutes before broa:1- WRRF and WRRZ. For further details write cast, had two trained bird dogs the Tar Heel Broadcasting System, or see stolen. During the broadcast, im- your Forjoe & Co. representative. mediately after his want ad had been read, he was notified by tele- phone of the whereabouts of his dogs. Want Ads of the Air is publicized by direct mail, through newspapers. billboards, and WHHM broadcasts, TAICHEEL and gains repeat business from BROADCASTING SYSTEM, INC. successful advertisers. Ads for the WHHM program are also solicited Find the advertiser who Washington, North Garolina by the station's regular sales staff. gol SERVICE, not boondoggling! Mr. Springer reports that the He's the Joe who was smart enough to sign up with Roch- National Radio Repruse0r415 5 want ad idea is a good way t3 ester's new live -wire, up- and- at -'em "break the ice" with advertisers station -WV ET FORJOE & who have never used radio. Many WVET CO. B A S I C M U T U A L S T A T I O N smaller businesses in the Mem- New York Chicago Los Angeles phis area started with want ad ROCHESTER, N E W Y O R K advertising and graduated to ex- 5000 WATTS 1280 K. C. cellent spot and program adver- NATIONALLY REPRESENTED BY WEED AND CO. o tiser's. Page 54 January 5, 1948 BROADCASTING Telecast 250 WATT 1KW 5 KW

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BROADCASTING Telecasting January 5, 1948 Page 55 Republican Policy Show Text of Report Planned for MBS Today (Continued from page 15) nEWs THE REPUBLICAN Congres- standard broadcast station grants and applications is the fact that the smaller sional leadership will review the towns and communities have become STEVE FISHER, former production record of the 80th Congress and increasingly interested in establishing manager and news director of WWNR present the Republican viewpoint small local outlets. In consequence, a Beckley, W. Va., has joined WPDQ large portion of the new stations sre in Jacksonville, Fla., as news director. for 1948 in a half -hour coast -to- towns with populations under 5,000. BOB PROVENCE, news and special coast Mutual broadcast today, (Jan. Daytime Stations Increase events director at WKNA Charleston, 5) 10:30 -11 p.m. (EST), W. Va., has been appointed public rela- The Commission's rules have always tions director of Elk Relining Co., The Republican show follows by provided for the operation of daytime Charleston. He will continue his duties stations and, from an engineering point with WKNA in addition to his new post. three days the Democratic presen- of view, a large number of such as- planned in the form of a signments are still available. Applicants ALBERT J. ZACK, news editor of WSPR tation in the past, however, have felt that Springfield, Mass., has received letter radio rally [BROADCASTING, Dec. unlimited time operation was more of commendation from Maj. Gen. Wil- 22]. Coming as does on the eve economic and have accordingly not liam H. Tunner, USAF, commanding it been particularly interested in daytime officer of Atlantic Div. of Air Transport of the next Congressional session stations. But the greatly increased in- ON RECEIVING END of con- Command, Westover Field. Mr. Zack and some of the top terference problems involved in night- was cited for his coverage of the C -54 featuring time operation have resulted in a trend gratulatory kiss after he won two plane crash near Goose Bay, Labrador, party leaders, the program is ex- which indicates willingness on the tickets for the Rose Bowl game Dec. 9. pected to contain some major pol- part of applicants to accept daytime RED BARBER, CBS sports director, will facilities when nighttime operation is (plus round -trip air tickets) at the fly to Frankfurt, Germany, Jan. 16 en- icy pronouncements. not feasible. So a large percentage of annual Christmas party of the Ra- route to St. Moritz to cover winter the new stations have been for day The program will originate in dio Executives Club, New York, is Olympic Games Jan. 31 -Feb. 8. Mr. Mutual's Washington studios and operation only. Barber's reports will be heard on reg- Temporary Expediting Procedures Ralph Foote, advertising manager ularly scheduled CBS news shows dur- will feature Sen. Robert A. Taft of Packing Co. The ing that period, and will be rebroad- During the 6 -month period from of the Beechnut cast in Europe by American Forces Net- Ohio, chairman of the Republican July 1946 until December 1946 applica- kisser is Reggie Schuebel, radio work. He is due back in New York Policy Committee; Sen. Eugene D. tions for new stations or major changes Feb. 12. in existing facilities were being re- director of Duane Jones Co. and Millikin of Colorado, chairman of ceived at an average of about 140 per vice president of REC. At left is the Senate Finance Committee; month and grants were being made at an average rate of about 50 per month. William S. Hedges, vice president Speaker of the House Joseph W. In January 1947 the Commission an- of NBC and president of the ex- Commercials Dropped Martin Jr., and Rep. Charles A. nounced the adoption of a temporary expediting procedure for processing an ecutives' group. EIGHT ABC programs eliminated Halleck of Indiana, House Major- accumulation of complicated applica- their commercials on Christmas ity Leader. Arrangements for the tions. It had become almost impossible announced to make detailed engineering analysis Day, the network last broadcast are being handled by Ed- of this group because of the continuous past 10 years. They provide a more week. The Noxzema Chemical Co. ward T. Ingle, radio director, Re- filing of new applications and changes accurate way of determining service in those pending. It was finally de- areas and interference. Other changes cancelled its commercials Christ- publican National Committee. cided that the only method by which include the adoption of less stringent mas Eve and presented Lionel these applications could be examined standards with respect to interference as Scrooge Dickens' Day commercials were in detail was to provide for the so- from and between stations on adja- Barrymore in Christmas called "freeze" period for a 12 -week cent channels. A Christmas Carol instead of its Breakfast in Hollywood, Betty period ending May 1, during which no new applications or new amendments North American Regional Broadcasting usual program, Mayor of the Crocker, Ted Malone, Welcome would be given consideration and time Agreement Town. Philco Radio Time also Travelers, Nancy Craig, Paul would thus be afforded to make up com- The North American Regional Broad- plicated channel studies showing in- casting Agreement, which expired in dropped its holiday -eve sales talk. Whiteman Club, Terry and the ter- relationship between stations and March 1946, was superseded by a tem- ABC programs which deleted Pirates, and the Willie Piper Show. applicants on the same and adjacent porary arrangement among the signa- channels. In setting up this procedure tory countries to continue certain re- the Commission provided a means visions of the entire treaty until a new whereby the engineering consultants of one could be effected. A conference of broadcast applicants cooperated on the signatories will commence work on SOUTHWEST VIRGINIA'S LQIiQQi RADIO STATION channel studies reflecting the inter- drafting a new agreement. The Com- ference problems involved with their mission plans to incorporate these applications. after which it was pos- changes in its own standards as part sible for the Commission's engineers of its proposal for revision of the SERVES Á to prepare reports and make recom- treaty. If a decision in the clear chan- . mendations. Announcement of this nel hearing affects Clear channel allo- .. policy resulted in a last- minute flood cations such changes will have to be of applications which complicated the provided for in the new treaty. 4;450,000,000 4t procedure. f. The rate at which appli- General Interference Consideration cations were received rose from the _.... December figure of 140 to 200 in Jan- In granting applications, particularly MARKET/ \.? uary and reached a record high of for nighttime operation, the Commis- 362 prior to the "freeze" period. The sion has inclined to authorize stations rate of filing of applications dropped where little or no interference is oc- to 60 during March and about 35 in casioned to already existing stations WÉ S T April but was up approximately 60 for even though the proposed station is N May and June. The peak in handling subject to interference well over the ;VIRGINIA applications was reached in April, the recommended values of the allocation \ last month of the freeze period, when standards. The view is taken that as a total of 180 applications were granted. long as an applicant LS aware of the An all-time high of 1,227 applica- restrictions that will be placed on his _ . . . k . @"' 4160 tions pending was reached during Feb- operation because of interference from .. ruary 1947 but, as a result of the existing stations, and can install a sta- processing procedure, was reduced to tion without materially increasing in- about 925 in April. terference to other stations, that serv- ice should be permitted if the appli- \ \ Hearings cant feels that it is feasible from an From September 1948 to February economic viewpoint. 1947 between 35 to 70 applications were designated for hearing per month. Here Skywave Interference again the peak during the termporary A large percentage of daytime sta- *MN expediting procedure was reflected in tions have been authorised to operate the total of 220 designated for hear- on clear channels. Heretofore the mat- -n11NA ing during March and April. ter of daytime skywave interference Applications granted as a result of has been of no particular significance PENETRATION hearings remained at a fairly con- in that there were so few daytime sta- stant level Of about 20 per month from tions and they were generally so far 50.10 (BMg) September 1946 to June 1947. The level removed from the dominant clear of applications in hearing remained at channel stations that no interference %: NIGNr about 500 up until March 1947 and was involved. As a result of the large 50 - counties on June 30 had risen to about 600. 1p_ number of daytime stations now in 25 counties 10 counties operation, however, interference to the %: Clear Channel Study stations during the so- called TOTAL 15 dominant 1311413 counties The clear channel hearing, begun in transition period from nighttime to 7 counties 110 January 1946, was scheduled to re- daytime and from daytime to night- RADIO FAMILIES necessitat- - - ties sume in October 1947. The involved time has become a problem NEW 111,500 technical studies and other engineering ing consideration. BNB CO work connected with the hearing were For the purpose of obtaining data on EAGE jN completed and it remained to make the subject, the Commission in June PE NOW an analysis of the service and inter- 1947 conducted a hearing in the mat- AVAILABLE ference problems involved on the basis ter of promulgating rules, regulations of the established standards. and standards concerning daytime sky - Some of the determinations of in- wave transmissions of standard broad- terferences and service requirements cast stations (Docket 8333) which may CBS 5000 WATTS 960 KC were incorporated as amendments to necessitate further amendments and the Commission's Standards of Good changes to the engineering standards Owned and Operated by the Engineering Practice just before the to take care of interference of this TIMES-WORLD CORPORATION temporary expediting procedure. Sig- nature. A decision with respect to rec- nificant changes Involve the adoption ommended amendments had not been WDBJ R O A N O K E, VA. of new curves for estimating the night- made at the close of the fiscal year. time propagation characteristics of ra- Study of Standard Representatives dio waves in the standard broadcast Economic FREE & PETERS. INC.. National band. These curves are based on the Broadcasting analysis of data accumulated over the The unprecedented increase in the

. Page 56 January 5, 1948 BROADCASTING Telecasting number of standard broadcast sta- struction starting within 2 months tions caused the Commission in March and completion within 8 months. The 1947 to initiate an economic study of Commission sent inquiries to FM per - that field, which was still in progress mittes on their construction status, at the close of the fiscal year. Its pur- and has not granted the full extension . pose is to provide the industry, li- of time requested in all cases. censees and applicants with economic FM Frequencies, Channels, and Stations information on postwar conditions. To this end, the report proposes to include FM broadcast Is between 88 and 108 consideration of changing conditions; megacycles. FM standards adopted in the financial experience of all stations 1945 provided for the assignment of since 1939 as well as the financial ex- alternate channels with a 400 -kilocycle perience of new stations; the possible separation of stations in the same area. problem areas "; construction costs Separate blocks of frequencies were and operating expenses of new Stations; allocated for community (now class A) the relation of broadcast advertising to and metropolitan -rural (now class B) the total volume of advertising; and, stations. OWARD A. FOX, former vice presi- KWFC Hot Springs, KFTC Texarkana, finally, industry trends which may af- In June 1947 changes were made in dent of I. J. Fox Inc., New York KDRS Paragould, KXRH Russelville, fect the competitive position of broad- the assignment of frequencies to pro- (furriers), has been named presi- KUOA Siloam Springs. cast and other media. vide for a class B station in every dent of the Fifth Ave. Store, succeeding BURLINGTON BREWING Co., Burling- fourth instead of every other channel his father who died two weeks ago. Post ton, Wis. (Van Merritt beer), is dropping Standard Broadcast Financial Data -in other words, for an 800- kilocycle of chairman of board, which was also sponsorship of weekly transcribed "Ted instead of 400 -kilocycle separation for held by I. J. Fox prior to his sudden Lewis following effec- The following table shows compara- stations in the same area. Class A and death, will be held by DAVID LILEN- Show" on stations tive calendar 1995 -46 financial and em- THAL, president of I. J. Fox Boston tive Dec. 31 (end of 13 -week contract): ployee data for the standard broadcast (Continued on page 60) Store, who will continue in that ca- WOR New York, WGN Chicago, KNBC industry as a whole: San Francisco, KFI Los Angeles, WCAE pacity. Pittsburgh, WCAU Philadelphia, WEEI CHARLES B. GUILD, vice president in Boston, 1946 -8 Percent of sales for Goldtone Razor WTAM Cleveland. Retrench- 1945 -10 net- networks, in- charge ment is attributed to grain situation. Networks and standard stations works, 901 sta- crease or Blade Co., Newark, N. J., has been Agency: Goodkind, Joice & Morgan, Chi- tions 1,025 (decrease) elected president of that firm. He will stations continue to direct company's sales and cago. advertising. CLIFF KNOBLE, former account execu- Investment in tangible broadcast property BABY BOUDOIR FURNITURE Co., Des tive with Ruthrauff & Ryan, Chicago, (as of Dec. 31): Moines, has appointed Meneough, Mar- has joined Tucker Corp. as advertising Cost to respondent $88,101,940 $107,790,819 22.35 tin & Seymour, Des Moines, to handle director. Depreciation to date under present owner $46,506,921 $51,365,253 10.45 all advertising. Radio is contemplated. FIVE GENERAL ELECTRIC dealers are Depreciated cost $41,595,019 $56,425,566 35.65 among 13 co- operative sponsors of Revenues .60 AMERICAN HOME FOODS Inc., New the from sale of network time $133,973,536 $134,781,108 York (Chef- Boy -Ar -Dee), will launch a the new "Hollywood and Vine with Revenues from sale of non -network time $176,510,510 $199,297,806 12.91 Radie Harris" show on CBS. Program Commissions paid representatives, etc. $45,469,650 3.52 one -minute spot campaign in 48 cities $43,923,466 10 2. & is heard Monday -Friday 3:55 -4 p.m. Revenues from sale of talent, etc. $32,777,553 $33,943,507 3.56 for weeks starting Feb. Young Total broadcast revenues $299,338,133 $322,552,771 7.76 Rubicam, New York, handles the ad- WASHINGTON STATE APPLE COM- Total broadcast expenses $215,753,845 $246,086525 14.06 vertising. MISSION, Wenatchee, Wash., will have Broadcast income ' $83,589, $76,466,246 (8.52) JEROME S. HARDY, who has been in budget of $109,000 for promotion In Number of employees of networks and stand- advertising and publicity department first half of 1948; $80,000 will be used ard stations (as of Dec. 31) 37.757 40,026 6.01 of Doubleday & Co., New York, for for newspaper and radio. Agency: J. Total compensation for the year $116,267,274 $137,720,367 18.45 past year, has been appointed adver- Walter Thompson Co., Seattle. Before Federal income taxes. tising manager. He succeeds RUSSELL BELLINGHAM GAS Co., Bellingham, HAMILTON, with the publishers two Wash., and WENATCHEE GAS Co., [EDITOR'S NOTE: Breakdown of the years, who has joined Franklin Spier Wenatchee, Wash. have appointed West - above 1945 -1946 financial comparison Adv., New York. Marquis Inc., Seattle, to handle adver- was carried in detail in BROADCAST- STANDARD OIL Co., of New Jersey tising. Radio is being contemplated. ING for Nov. 17, 1997.] (Esso), on New Years Day sponsored IÌETWORK ACCOUt1TS play -by -play description broadcast of 5. Frequency Modulation (FM) annual Dixie Bowl football classic in Birmingham, Ala. Broadcast was placed THE BORDEN program, with Mark Broadcast Service New Business through Marschalk & Pratt Co., New Warnow and his orchestra, switches its York, on following Arkansas stations: broadcast day on CBS from Friday to Growth of FM Broadcasting INTERSTATE LABORATORIES Inc.. KXLR Little Rock, KGRH Fayetteville, Wednesday starting Jan. 7, but the The fiscal year witnessed a tremen- Louisville (Oculine eye pads), Jan. 6 KELD El Dorado, KFPW Fort Smith, time remains the same -9 -9:30 p.m.- dous spurt of activity in FM broad- starts for 52 weeks quarter -hour partic- KCLA Pine Bluff, KHOZ Harrison, the network announced last week. casting, further demonstrating the im- ipation in "Meet the Missus" on 13 CBS portant role this new, and superior Pacific stations, Tues. 3 -3:15 p.m. (PST). broadcast service is assuming in the Agency: Morgan Adv., Los Angeles. postwar era. RU -EX Co., St. Paul (Ru -Ex), Jan. 6 The number of FM stations on the 13 weekly air rose from 55 on July 1, 1946, to 238 starts for weeks thrice- "Eight a year later. Total authorizations O'Clock News With Bob Anderson" on doubled -from 456 to 918, indicating 44 Don Lee Pacific stations, Tues., that a thousand FM stations may soon Thurs., Sat., 8 -8:15 a.m. (PST). Agency: be in operation. Those already author- Harry B. Cohen Adv., New York. ized or applied for will provide FM NORWICH PHARMACAL Co., Toronto program service to more than 500 com- (Pepto-Bismol), April 9 starts to Jan. munities and surrounding rural areas, 28, 1949, "The Fat Man" on 10 Dominion including every State except Montana. network stations, Fri. 8 -8:30 p.m. Although the workload in this field Agency: Adv., Toronto. has increased proportionately, the Com- McKim mission has endeavored to process FM Renewal Accounts applications as promptly as possible and otherwise assist in getting FM AMERICAN OIL Co., Baltimore, Jan. 10 service established throughout the Na- renews for 52 weeks "Professor Quiz" tion. Under the Commission's condi- Sat. 10 -10:30 p.m. on ABC. Agency: tional grant policy, FM stations can Joseph Katz Co., Baltimore. go on the air as quickly as they can get their transmitters up. LEVER BROS. Ltd., Toronto (Lux Flakes), Jan. 1 renewed to Dec. 31 FM Applicants "Laura Limited" on 26 Trans -Canada As of March 1, 1947, three -fourths of network stations, Mon. -Fri. 11:45 -12 all FM applications were from standard noon; (Lux soap) Jan. 5 renews to Dec. SERVING 2 NATIONS broadcast interests, and one -third were 27, with 8 weeks summer lay-off. "Lux from newspapers, 23 percent of which Radio Theatre" on 26 Trans -Canada were in the standard broadcast field. network stations, Mon. 9 -10 p.m. Agency: These groups are in a position to sup- J. Walter Thompson Co., Toronto. LAREDO'S means to us a year of great port the new industry until it reaches promise and opportunity. In profitability. broadcasters have LAMONT CORLISS & Co., Toronto 1948 Standard 1 /90 an advantage in being permitted, thus (Ponds cosmetic products), Jan. re- we will continue to extend the services far, to transmit their programs over newed to June 3, Sept. 16 -Dec. 30, "John ONLY of laredo's ONLY radio station to this their FM facilities. Since FM channels & Judy" on 26 'Trans- Canada network can accommodate more stations than stations, Thurs. 8:30 -9 p.m. Agency: J. R A D I O rich and thriving, though isolated, area of are available in the AM band -50 to Walter Thompson Co., Toronto. over 100,000 prosperous people. In 1948 100 percent more per city -there is well be on the air 18 hours daily with little danger of AM interests monopo- STATION lizing FM, but certain regulations have EMPLOYES of WHO Des Moines have programs of the nation's largest network, been adopted to encourage new entries received bonuses from that station, Laredo's listening habit! in the FM field. according to announcement by Col. B. J. Palmer, president of Central And, early in 1948 we'll be on the air FM Construction Broadcasting Co., owner of WHO. Col. MUTUAL with KAIR, on 10,000 watts, Laredo's Production of FM transmitting euqip- Palmer also announced that gold first and only FM station. ment increased rapidly during the year, watches and service buttons have been ana' but most FM stations on the air have awarded to six staffers who are new Let us help make 1948 a more prosperous not completed full construction and members of WHO Ten Year Club. year for you! are employing low- powered equipment TSN on a temporary basis. FM transmitters are generally built so that higher power amplifiers may be added as desired or * as equipment becomes available. The Waring Recruits Commission has encouraged interim U. S. ARMY and Air Force Re- REPRESENTED operation with available equipment in NATIONALLY BY order that FM service may be provided cruiting Service effective Jan. 5 In as many areas as possible. will sponsor two mornings weekly, Because of the difficulty in getting JOHN E. equipment and clue to other construc- Mondays and Wednesdays, Fred tion delays, several hundred requests and His Pennsylvanians, PEARSON Waring BROADCASTING CO. for extension of construction time were weekly, 10-10:30 LAREDO granted. Many of these were in con- heard five times COMPANY Howard W. Davis, President nection with modifications. Under Com- a.m. on NBC. N. W. Ayer & Son, mission regulations, permits for all LAREDO, TEXAS types of broadcast stations call for con- New York, is agency

BROADCASTING Telecasting January 5, 1948 Page 57 . $_Ç44r,F,;\i1ì' BMf Aciions OF THE FCC DECEMBER 26 to DECEMBER 31 CP- construction permit ant-antenna tond.- eondittonal DA- directional antenna D -day LS -local sunset ERP-effective radiated power N -night mod. -modification ST-studio-transmitter am -aural trans. -transmitter Hit Tunes for January synch. amp. -synchronous amplifier vis- visual uni.-unlimited hours (On Transcriptions) WJVW Chattanooga, Tenn. -Granted December 29 Decisions .. mod. CP for approval of ant. and trans. location and to specify studio location. (BMI) BY THE COMMISSION A GIRL THAT I REMEMBER The following were granted mod. CPs Petition Granted for extension of completion dates as in- LANG-WORTH-Four Noattme Trio FrankletnMasters NBC- THESAURUS- WTMV E. St. Louis, I11.-Granted pe- dicated: KRNO San Bernardino, to 4- tition requesting that its application 13-48; KUCB Blythe, Calif., to 1 -1-48; to change frequency from 1490 to 1280 WVAM Altoona, Pa., to 3- 10-48; WFLB AS SWEET AS YOU (Regent kc, increase power from 250 w to 1 kw Fayetteville, N. C., to 2- 14-48; KLIK MaacGRE OR- Jehnny White and install DA, be designated for hear- San Diego, to 4 -7 -48; WJBO Baton Wright sched- Rouge, La., to 6-25 -48. LA'- THESAURUSS_Ge rge Qrtet -Lenny Herman ing in consolidated proceeding A )lacGREGOR uled Jan. 12 in Washington, involving applications of Belleville News -Demo- ACTIONS ON MOTIONS I AM (Hill de Range) crat et al. FOOL THAT Trio (By Commissioner Webster) Nosalime Trio LANG -WORTH- Airlane NBC -THESAURUS- BY THE SECRETARY KRDU Dinuba, Calif.- Granted peti- STANDARD -Rudy Sooter air tion for continuance of hearing now WIRK West Palm Beach, Fla.- Grant- scheduled Jan. 12 on applications and ed license for new station 1290 kc 1 kw continued same to Feb. 10. D studio location. FORGIVING YOU (11ell:n, and to specify William H. Haupt, Inglewood, Calif. LANGWORTII -Tommy Tucker WHBF Rock Island, Ill.- Granted li- -Granted petition for leave to amend ASSOCIATED-V'ie Damone cense covering changes in DA and his application to include additional CAPITOL- Skitch Henderson mounting of FM ant. on top AM tower. tabulation of area and population with- Ashbacker Radio Corp., area Muske- in 1 my jm contour. OF COLORADO (London) gon, Mich.-Granted license for new New England Theatres Inc., Boston HILLS Brown remote pickup station WOGR.. -Granted in part petition filed by New Herman WORLD-Les Bryant England LANG-WORTH-Lenny Towne NBC-THESAURUS-Slim Ludington Bcstg. Co., area Ludington, Theatres Inc. et al. requesting ASSOCIATED-George Mich. -Same WIHU. continuance of hearing now scheduled for Jan. 5 re petitioner's application in- Porgie) WEAW Evanston, Ill.- Granted license volving Paramount issue, etc. and con- AGAIN (Campbell- for new FM station, Channel 244, 98.7 LET'S BE SWEETHEARTS Trio tinued same to March 1, 1948. NBC- THESAURUS- Novatime mc. ASSOCIATED -Mindy Carson -Eddy Howard mod. WILS Lansing, Mich. -Granted au- LANG- WORTH- WORLD WCNH Quincy, Fla.- Granted thority to take depositions in re its ap- LennyShen FieldsF an CP for approval of ant. and trans. lo- plication. cation, and change of studio location. WMRC Greenville, S. Granted pe- WQXI Buckhead, Ga.- Granted mod. C.- EACH OTHER (Peer) tition for leave to amend its applica- MADE FOR Ser- CP for approval of ant. and trans. lo- to request 5 kw in lieu of 1 kw NBC- THESAURUS- Sweetwood cation. LANG-WORTH-Al Trace DAtion etc. Lenny Herman enactors Following were granted mod. CPs for WORLD -Russ Morgan extension of completion dates as shown: KTSM El Paso, Tex. -Granted petition KRBA -FM Lufkin, Tex., to 2- 14-48: for leave to intervene in hearing on ap- plication of KIDO. GRANDE (Harwatl- Criterion) KMUS Muskogee, Okla., to 3 -1-48; MY RANCHO RIO WSJN San Juan, to 4-21 -48; WMCK -FM The Mount 'Vernon Bcstg. Co., Mt. LANG- WORTH- AShelpneFlTrio McKeesport, Pa., to 3- 16 -48; WQXQ New NBC- THESAURUS -Sweetwood Ser- Vernon, Ohio -Granted petition for enders York, to 3 -1 -48; WMIN -FM St. Paul, leave to amend its application to show Minn., to 3- 20 -48; KMBC -FM Kansas changes in stock ownership. MADE (Marks) City, to 3-20 -48: WKBZ -FM Muskegon, THERE'LL BE SOME CHANGES Mich., to 4- 18-48; WQQW -FM Washing- T. Julian Skinner Jr., Charlotte, N. C. Red ton, D. C., to 3- 15 -48. -Granted petition to dismiss without CAPITOL-Buddy Cole's Four-of- STANDARD- Norman prejudice his application. Kind NBC -THESAURUS -Slim Bryant KQV Pittsburgh- Granted license for CAPITOL -Del Porter increase in power to 5 kw, install new Okefinokee Bcstg. Co., Waycross, Ga. LANG -WORTH -Toak Lawrence trans. and DA -DN and change in trans. -Denied motion to amend its applica- Tony Pastor location. tion to change partnership. WVLN Olney, Ill.- Granted license for new station 740 kc 250 w D. WERC Erie, Pa.- Granted petition re- TO RAIN ON SUNDAY questing consolidation of the applica- WHY DOES IT HAVE (Johnstone) WTNS Coshocton, Ohio -Granted li- tions of Civic Bcstg. Inc. and %VLEU, cense for new station 1560 kc 1 kw D. and proceeding on order to show cause LANG -WORTH -Four Knights WPFB Middletown, Ohio -Granted Li- of WERC. cense for new station 910 kc 1 kw D. Civic Bcstrs. Inc., Cleveland -Dis- Z U - B I (Republic) KHBR Hillsboro, Tex. -Granted mod. missed as moot petition for leave to -WORTH -Lenny Herman CP to make changes ln vertical ant., intervene in proceeding on applications i.ANG and change in studio location. of WLEU and WERC. KCMC Texarkana, Tex. -Granted CP Hector Reichard, Aguadilla, P. R.- ear (n9 Up to reinstate CP which authorized Granted petition requesting continu- changes in vertical ant., mount FM ant. ance of consolidated hearing now on AM tower, and change trans. loca- sched- tion. uled Jan. 5, and same was continued (Johnstone) to Jan. 22. Also granted petition re- A BED OF ROSES WDEL -TV Wilmington, Del. -Granted questing in part that his application HEART (m.o.) mod. CP to change trans. location, be removed from hearing docket; and ALL DRESSED UP WITH A BROKEN change type equip. and ant. application was removed from docket. KSTP -TV St. Paul, Minn. -Granted New Mexico Bcstg. Co. Inc., Clovis, LOVE IS SO TERRIFIC inlelhh) mod. CP to change trans. and studio N. M.- Granted petition to dismiss location, and extension of completion without prejudice its application. date for 6 mo. NINA NANA (Encore) Rock Creek Bcstg. Corp., Washington. The following were granted mod. CPs D. C.- Commission on its own motion for extension of completion dates as in- (BNin continued hearing scheduled Feb. 2 to PASSING FANCY dicated: WGNA Chicago to 8 -1 -48; March 30 in re its application. WWJ -TV Detroit, to 5 -1-48; WIBG-FM Lake Bcstg. (Duchess) Philadelphia. to 3- 31 -48; WCED -FM Du- Shore Co., Evanston, Ill. TERESA bois, Pa., to 9- 15 -48; WCAU -FM Phila- et al-Commission on its own motion delphia, to 2- 15 -48; KFSA -FM Fort continued consolidated hearing sched- THERE I GO (Brn) Smith, Ark., to 4- 10 -48; KOIN -FM Port- uled Jan. 21 -23 to March 23. land. to 20 Ore., 4- -48; WLEE -FM Rich- Tytex Bcstg. Co., Tyler, Tex. -Com- THAT DREAM IN YOUR EYES (Stuart) mond, Va., to 3- 16 -48; WBBB -FM Bur- mission on WHO PUT lington, N. C., to 3- 31 -48; WJKT Johns- its own motion continued 20-48; consolidated hearing scheduled Feb, 5 town, Pa., to 3- WSAP -FM Ports- to March 29. WHO'S GOT ALL THE DOUGH (Alvin) mouth, Va., to 3- 15 -48; WKRS Wauke- gan, Ill., to 4- 13 -48; KSTP -FM St. Paul, Beaver Valley Radio Inc., Beaver Falls. GET MY LETTER IN THE MORNING to 7 -2 -48; KFPW -FM Ft. Smith, Ark., Pa. et al- Commission on its own mo- YOU'RE GONNA to 4 -3 -48; WPAG -FM Ann Arbor, Mich., tion continued consolidated hearing to 3- 22-48; WFSS Coram, N. Y., to 3- scheduled Feb. 3 to March 29. 12-48; WHDH Boston, to 6- 28 -48. Knox Bcstg. Co., Galesburg, Ill. .KRHD Duncan, Okla. -Granted il- Commission on its own motion con-- cense for new station 1350 kc 100 w -N tinued hearing scheduled Feb. 9 to April 250 w -LS uni. and to change studio location. 16. BROADCAST MUSIC INC. KITO Hearings were continued as follows: San Bernardino, Calif.- Granted Woodward M. Ritter, Empire Bcstg. Co. 580 FIFTH AVENUE NEW YORK 19, N. Y. license for new station 1290 kc 1 kw DA uni. and specify studio location. from June 19 to March 18; Radio NEW YORK CHICAGO r., HOLLYWOOD Bcstg. Corp., Peru, Ill., from Jan. 7 -10 WJJJ Montgomery, Ala. - Granted to March 15; WRUD Upper Darby, Pa. mod. CP to specify studio location. from Jan. 30 to March 26; The Heights Page 58 January 5, 1948 BROADCASTING Telecasting Bcstg. Co., Cleveland from Feb. 2 to Modification of CP Dismissed without prejudice at request April 2; WCFL Chicago from Feb. 5 to WCFM Washington, D. C. -Mod. CP of applicant. Dec. 2, 1947. April 5. (Actions taken Dec. 19 by Comr. kc Webster.) which authorized new FM station, to AM-1490 specify trans. site, type trans. and William F. Johns Jr. Mississippi Val- Marietta Bcstg. Co.. Parkersburg, specify ant. system. ley Bcstg. Co., East St. Louis, Ill. -CP W. Va.- Granted petition to dismiss WJOB -FM Hammond, Ind.-Mod. CP install new vertical ant., new trans., to without prejudice its application. which authorized new FM station, for change trans. location and to change extension of completion date. studio location. Dismissed 12- 23- 47-Ap- December 29 Applications . WSBM -FM New Orleans -Same. plicant no longer licensee WTMV. ACCEPTED FOR FILING WEXL -FM Royal Oak, Mich. -Same. FM -93.9 mc Modification of CP Southern California Assoc. News- KOZY Kansas City -Mod. CP which Calif. new WJRD Tuscaloosa, Ala. -Mod. CP. as authorized changes in FM station, for papers, Mount Wilson, -CP mod., of high frequency FM station on Chan- which authorized change fre- extension completion date. nel 230, 93.9 mc ERP 56.4 kw. Dis- quency, increase power, install new KUBR St. Louis -Mod. CP which au- missed without prejudice at request of trans. and DA -N and change in trans. thorized new FM station, for extension attorney. and studio locations, to change type of completion date. trans. and make changes APPLICATION RETURNED in ground License for CP system. FM- Unassigned AM WNBF-FM Binghamton, N. Y. -Li- -920 kc cense to cover CP. as mod., which au- The People's Bcstg. Co., Santa Rosa, KVEC San Luis Obispo, Calif. -CP in- new FM station (Class A), stall new trans. thorized change in FM station. Calif. -CP FM -98.7 me ERP 350 w. Modification of CP WBAM New York -CP specify type Returned Dec. 11, 1947. Program WHBO Sulphur Springs, Fla. -Mod. trans., ERP of 44.7 kw and to specify analysis not submitted. Also discrep- CP which authorized new standard sta- ant. system. ancy in engineering concerning chan- tion. for approval &f ant. and trans. Modification of CP nel. location and to specify studio location. WDNC -FM Durham, N. C.-Mod. CP. TENDERED FOR FILING WNEX Macon, Ga. -Mod. CP which as mod., which authorized new FM sta- authorized install new vertical ant. and tion for extension of completion date. AM-740 kc mount FM ant. on AM tower, to change Mississippi Projects Co., Greenwood, WERE -FM Cleveland, Ohio, -Mod. CP 740 kc type vertical ant. DOUBLE WRIST LOCK demon- which authorized new FM station to Miss. -CP new standard station AM-1260 kc strated by two wrestlers is ex- change trans. site, change type trans. 1 kw D. AM -860 kc WTMV E. St. Louis, 111. -CP change plained for W8XCT Cincinnati ERP to 12 kw, an. height above average frequency from 1490 to 1260 kc, in- terrain to 617 ft.; make changes in ant. Riverside Bcstg. Riverside, Calif.-CP crease 250 w to 1 kw. install new trans. viewers by Red Thornburgh, di- system and change commencement and new standard station 860 kw 250 w D. and DA -DN and change trans. location. rector of sports for the station, completion dates. Assignment of CP Modification of CP WMRN -FM Marion, Ohio -Mod. CP as to as- owned by Crosley Broadcasting mod. which authorized new FM station WNLK Norwalk, Conn. -Consent WGEM Quincy, I11. -Mod. CP which signment of CP to Norwalk Bcstg. Co. authorized new standard station for Corp. W8XCT is the experimental for extension of completion date. Inc. extension of completion date. transmitter of WLWT, Crosley's KDKA -FM Pittsburgh -Same. AM -860 kc WBCK Battle Creek, Mich. -Mod. CP commercial video station in Cjn- KING -FM Seattle, Wash. -Same. Brown County Journal Inc., New VIM, which authorized new standard station WEMP -FM Milwaukee -Same. Minn. -CP new standard station 860 to change trans. location. cinnati which will begin operations FM -99.1 mc kc 250 w D. AM -930 kc next month. Prior to televising of Riverside Bcstrs., Riverside, Calif. -CP Assignment of License WNYC New new FM station on Channel 256, 99.1 WMIT -FM Winston Salem, N. C. -Con- York -Extension of SSA sports events when WLWT takes FM to operate additional time between the the air, Mr. Thornburgh has been mc, ERP 3 kw. sent to assignment of license of hours of 6 a.m. (EST) and sunrise at Modification of CP station WMIT and studio link W4XGG New York and between hours of sunset giving instruction in rules, plays WPTL Providence, R. I. -Mod. CP to Radio WMIT. at Minneapolis and 10 p.m. (EST) and penalties in basketball, foot- which authorized new noncommercial Transfer of Control using DA designed therefore, for period educational station, as mod., for ex- WCAE Pittsburgh- Consent to trans- beginning 3 a.m. 3 -3 -48. ball, bowling, boxing and wrestling. tension of completion date. fer of control of license from Pitt Pub. Modification to Hearst Pub. Co. Inc. of CP .APPLICATION DISMISSED Co. WVOT Wilson, N. C. -Mod. CP which AM-980 kc authorized new standard station. to crease power. install new trans. and FM- Unassigned Snowden Radio Enterprises, Midlen, make changes in trans., DA -DN and change trans. location, for Lewis College of Science and Tech- 980 kc for approval extension of completion date. Tex. -CP new standard station of ant. and trans. location and specify nology, Chicago -CP new noncommercial 1 AM-730 ke kw D. studio location. educational FM station on frequency to 70) W. T. Zimmerman, Warrenton, Mo.- be assigned by FCC. power of 52.2 kw. (Continued On page WILE Cambridge, Ohio-Mod. CP CP new standard station 730 kc 250 w which authorized new standard station D. to change type trans., for approval of AM -580 kc ant. and trans. location and to specify Lewis & Clark Bcstg. Corp., Helena, studio location. Mont. -CP new standard station 580 kc AM-1390 kc 1 kw DA uni. ACCURATE, RELIABLE KSLM Salem, Ore. -CP make changes Modification of CP in vertical ant. and to change trans. KERS Elko, Nev.-Mod. CP, as mod.. and studio locations. which authorized new standard station for extension of completion date. STOP WATCHES Modification of CP WFNC Fayetteville, N. C. -Mod. CP. WHJB Greensburgh, Pa. -Mod. CP as mod., which authorized install new which authorized increase power, change vertical ant. and mount FM ant. on by CLEBAR hours, install new trans. and DA -DN top and change trans. location, for ex- and change trans. location, to make tension of completion date. changes in DA. AM-630 kc Wherever unfailing accuracy in timing is re- WCDT Winchester, Tenn. -Mod. CP Edmond H. Smith Jr.. Hickory. N. C. quired, you can rely on Clebar precision which authorized new standard station -CP new standard station 630 kc 1 kw timers. They have proved their dependability for approval of ant., trans. and studio D. in leading studios, laboratories and colleges. locations. AM-730 kc Norfolk Bcstg. Corp., Norfolk, Va.- WOHS Shelby, N. C.- Authority to Made by one of the finest watch makers. Mod. CP which authorized new stand- determine operating power by direct Accuracy and workmanship is guaranteed. ard station to change frequency from measurement of ant. power. 1220 to 1230 kc, change hours from D Modification of CP to unl., change power from 250 w D to WFIL Philadelphia -Mod. CP. as mod.. 250 w DN and for approval of ant. and which authorized increase power. in- trans. location. stall new trans. and DA -DN and change A Timer for every purpose trans. site, for extension of completion electronically set and tested. ACCEPTED FOR FILING date. AM -1340 kc WIPR Rio Piedras, P. R. -Mod. CP. as Muri Edmund Fulk, Glendale, Ariz. mod., which authorized new standard -CP new standard station 1340 kc 250 station for extension of completion date. w uni. Contingent upon KRUX being WUSN Charleston, S. C.-Mod. CP. CLEBAR TIMER granted change of facilities. which authorized new standard sta- No. 654 Modification of CP tion to change type trans. for approval minute register, football timer. KFFA Helena, Ark. -Mod. CP which of ant.. trans. and studio locations. 1 second, 30 authorized change frequency, increase WORD Spartanburg. S. C. -Mod. CP. Start, stop, start again from crown; push but- power, install new trans. and DA -N which authorized instal new vertical ton returns to zero. 7 jewel non -magnetic and change trans. location, for exten- ant. and mount FM ant. on AM tower. movement; nickel chrome case____Each 518.50 sion of completion date. to make changes in vertical ant.. change Relinquishment of Control trans. location and for extension Of KIION Honolulu -Voluntary relin- comnletion date. No. 650 CLEBAR TIMER - quishment of control of licensee corp- WGH Newoort News. Va. -Mod. CP. in 1,5 second. Long hand registers fifths of sec- oration from James C. Hardy to Web - as mod.. which authorized changes up to 30. Start, ley E. Edwards. (2,500 sh. of common vertical ant. and to mount FM ant. on onds; small hand minutes stock-25%). AM tower, for extension of completion stop and fly back from crown. Nickel chrome AM -1460 kc date. case; 7 jewel non -magnetic movement. Carmi Brstg. Co., Carmi, Ill. -CP new AM -1450 kc Each ------$17.50 standard station 1460 kc 1 kw DA -N WPAR Parkersburg, W. Va.- Authority and uni. to determine operating power by direct Modification of CP measurement of ant. power. No. 652 CLEBAR TIMER - WCFL Chicago -Mod. CP which au- Modification of CP Some as No. 650 but with time -out feature. thorized install new aux. trans. at WSFA -FM Montgomery. Ala. -MO9. present site of main trans. employing CP. as mod., which authorized new FM Each $18.50 DA -DN for aux. purposes, for exten- station for extension of completion sion of completion date. date. Send for Illustrated Catalog Assignment of License KSMO -FM San Mateo, Calif. -Same. KFBI Wichita, Kan.- Voluntary as- FM -95.9 mc signment of license from The Farmers Greenwich Bcste. Corp., Greenwich. and Bankers Bcstg. Corp. to Evart Mills Conn.-CP new FM station (Class A) CLEBAR WATCH CO., Inc. and John R. Griffith. on Channel 228, 93.5 mc, ERP 340 w and Modification of CP ant. height above average terrain '75 ft. No. 650 Clebar Timer 551 FIFTH AVE., NEW YORK 17, N. Y. WJMS Ironwood, Mich. -Mod. CP AMENDED to change frequency to which authorized change frequency, in- Channel 240, 95.9 mc. BROADCASTING Telecasting January 5, 1948 Page 59 total of all sets made. During the first galleries, on- the -spot news shots, and Text of Report half of 1947, however, FM set produc- large screen theater television. tion was intensified, and the industry (Continued from page 57) estimated that approximately 2,000,000 Television Receivers Christmas Theme would be manufactured in 1947. In- During the war there were only about class B stations are now interspersed, dications were that FM would be in- 10,000 television receivers on the mar- ANSWERS to the question, and the former are allocated in the cluded in nearly all future console ket. about one -half of these being in same manner as class B stations by In- models, as well as in an increasing the New York area. At the close of "If you had the power, what terference contours rather than by proportion of table models. fiscal 1947 an estimated 50,000 sets were would you give the world for mileage separation. It is important to the full develop- in the hands of the public, with the This revision was adopted after it ment and utilization of FM broadcast- bulk in cities having television broad- Christmas ?" formed the cen- was found that operation on alternate ing that receiving sets be available at cast service. The television audience tral theme of eight daytime channels produced some interference the lowest possible cost. The appear- was estimated at 300,000. Receivers In receivers then being produced. It ance of reasonably priced combination varied in price from about $250 for serials which unified their was accomplished by trading channels AM -FM sets gives promise that the table models to $2,500 for the large formats on Christmas Day within one area for those in other benefits of FM reception will soon be floor models. Their viewing screens areas. No city lost channels, and some available in varied price ranged from 5 to 24 inches in size. over NBC and CBS. Ralph evincing need actually gained. Trans- bracket. Mean- while, converters have appeared which Color Television Edwards asked the question mitters in use required no change ex- make It possible for AM sets to re- Hearing cept readjustment and retuning. This proceeding arose from on his Truth or Consequences The great bulk ceive FM programs. a peti- of FM applications Since FM service tion of the Columbia Broadcasting Sys- show over NBC Dec. 13 and thus far have been for the higher - under the station tem, filed September 27, 1946, seeking powered class B stations which are allocation and assignment system de- operation of its (Columbia's) particular Dec. 20. Serials using the designed to render service pends, to a large extent, on the selec- primarily to tivity of FM receivers, color television system in the ultra- theme were Big Sister, Ma a metropolitan district or principal city the Commission high frequencies of 480 to 920 mega- and the surrounding rural area, or to is sample testing the latter as they are cycles, currently employed for Perkins, Young Dr. Malone a rural area manufactured in order to have in- televi- removed from large cen- formation on this subject. sion experimentation. and the Guiding Light over ters of population. At the end of May Hearing was held 1947, applications for class B in Washington, New CBS, and Life Can Be Beau- outnumbered stations York, and Princeton, N. J., at intervals those for class A by 6. Television Broadcast Service between December 9, 1946, Mild, Ma Perkins, Pepper almost 6 to 1 (898 class B to 154 class and Feb- A). Television Stations ruary 13, 1947. During its course, the Young's Family and Right While Radio Corporation of America dem- linking of FM stations through Six television stations held licenses onstrated another color television sys- to Happiness on NBC. Proc- rebroadcasts is not new, the first large at the close of the fiscal year, with 60 tem still in scale regional operation was launched the laboratory stage but for ter & Gamble Co., Cincin- by construction permits outstanding and which it claimed certain advantages. the Continental Network on March 9 applications pending. In addition to nati, sponsors the serials. 26. 1947. Its operation subsequently the six licensees, six newly constructed The CBS petition was denied on embraced 27 stations In the northeast- stations were also furnishing program March 18. While recognizing the ad- ern part of the country. service. Thirty -three large metropoli- vances that have been made in color Following a hearing, the Commission television development, the Commis- in tan areas and three smaller cities either July 1946 reserved until June 30, had or will have service from the tele- sion concluded that further experimen- in- 1947, every fifth channel In cities or vision stations licensed or building. The tation is needed. It was also of the Services to share with television areas which had been allocated five or Commission continued opinion that there may be other sys- cluded police control and relay cir- more channels. In to relax its re- tems which offer the possibility of cuits, point -to-point, marine control March 1947 this quirement of a minimum of 28 hours fixed circuits, rural policy was extended to include 4 out of program service by each station per cheaper receivers and use of narrower circuits, forestry of the 20 channels designed to serve band widths. telephone, and railroad terminal and communities and adjacent week. yard operations. In addition, adjacent reservation areas. This Befòre a new system of television is channel assignments went to such plan was to permit late- Television Developments established It must be given adequate transit, and comers to receive consideration with Of interest to the industry was the field testing. There is a great differ- services as amateur, urban other applicants for channels in areas expansion of the coaxial cable system, ence between laboratory performance power and petroleum. where the demand exceeds the supply. the development of microwave with trained personnel and home op- Subsequent experience indicated that equip- As more FM ment for relay pick -up and studio -to- eration by the average citizen. Also, this sharing is impractical. Receivers transmitter links, improvement in decision must be made on standards. and more services moved into the space FM receiver production in 1946 was tubes, and the increasing number of Otherwise the public could not pur- set aside for them, it became increas- limited, due principally to the large technicians trained in television and chase receivers with any assurance that ingly evident that interferences of production of table model standard related work. Television demonstra- they would be able to receive programs many sorts would occur. The problems sets. As a result, only 181,000 FM re- tions during the year included its use from all television stations, or that involved amateur interference to tele- ceivers were manufactured during that as an instructional aid in schools and their sets would not become useless vision receivers, harmonic interference calendar year, or 1.4 percent of the hospitals, televising pictures in art if the existing station should change to and from television stations, co- any of the fundamentals. So, before ap- channel interference from sharing serv- proving proposed standards, the Com- ices, receiver interference due to re- mission must be satisfied not only that ceiver oscillation, etc. the system proposed will work but also On June 10 and 11, 1947, an Infor- that it is as good as can be expected mal conference discussed interference within a reasonable time to come. in connection with television sharing SURPRISE The method of transmitting color is and allied problems. The Commission only one of the many principles that furnished evidence of the seriousness must be fixed. Additional considera- of the situation. Motion pictures were DULUTH, MINN.- "Gosh what a surprise," says Otto Mattick, tions cover number of lines, frame rate, shown of the deterioration to the tele- type of sound system, etc. In all of vision picture under shared and ad- "I whiz back to Duluth on my fifcock tubulator set to give a these things the receiver must be con - jacent channel operations, using such stucted to "key" with the transmitter services as a mobile transmitter, dia- startling report on the terrific listening audience KDAL has in in order to receive the program. If at thermy machines, etc. The amateur any time a broadcast company should interference and television harmonic the north country, but do I get a chance? No, everyone is talk- change these standards, the receivers it interference to air navigation aids also previously served would become use- received attnetion. ing about the latest Hooper." less. Unlike the automobile or vacuum Industry representatives offered testi- cleaner, which remains capable of op- mony, exhibits, and suggestions as to eration long after a new model Is possible solutions. Several plans for brought out, a basic change in the reallocation of the spectrum portion television system would immediately in question were discussed but all had render obsolete all receivers built for fundamental weaknesses. The confer- the old standards. ence ended with the conclusions that Because of these and other con- (1) interference to television was seri- siderations, the Commission was of the ous, and (2) channel sharing was im- view that the standards proposed by practicable. It was recommended that CBS should not be adopted. The evi- the Radio Technical Planning Board's dence did not show that they repre- television panel work jointly with the sented the optimum performance which Commission's Engineering Department may be expected of a color television in preparing an allocation plan for system within a reasonable time. In later submission to the Commission. addition to the need for adequate field testing, the Commission judged Co- Experimental Television Service lumbia's color system deficient in pic- ture brightness, Television experimentation and re- flicker, frame rate, This color , break -up, and receiver design. search was at an accelerated pace. It also pointed out that, because of included work on propagation studies, the nature of color television, there are development of transmitters, receivers, not enough frequencies available in the antennas, and allied equipment, new 480 to 920 megacycle band for more than and simpler circuits, utilization of one color television system. techniques developed during the war, such as pulse modulation, color trans- The Commission's decision served as mission by various systems, stratovision a go -ahead signal for expansion of (relay broadcast from planes), and the black and white television service on study of shadow and multipath effects. the basis of present rules and stand- Interests involved in this work ranged ards in the 13 channels between 44 and from individual radio engineers to large 216 megacycles now allocated for corn - manufacturing mercial television. This should encour- companies. age manufacturers of monochrome At the end of the fiscal year there equipment to proceed at full pace and. were 64 experimental television sta- at the same time, enable the public tions licensed and 17 outstanding con- to buy receivers with confidence that struction permits. Included In these they will continue to give service. figures were 53 relay stations used pri- Meanwhile, the door is left open for marily as remote pick -up, studio -to- further color television experimenta- transmitter links, and multiple -hop re- tion and development. lay transmitters. Television Frequency Sharing And no wonder, according to the Hooper report for October - Television Remote Pick -up The Commission's report of May 1945 Broadcast Stations November, KDAL has 40% more morning and afternoon lis- on frequency allocations provided for sharing of 10 of the 13 television broad- Progress in television has spelled the teners in Duluth and Superior than any other station. casting channels between 44 and 216 need for a system of relaying programs megacycles with non -Government fixed from remote points to the transmitter, and mobile services, and two others and from the studio to the transmitter with Government services. This plan if the two were not at the same loca- Don't wait to hear Avery- Knodel knocking on your door with was adopted on the recommendation tion. Wired services. If available, would of the radio industry, as represented result in a loss of picture definition the KDAL story, contact them and hear it in facts and figures. by the Radio Technical Planning Board, In the allocations hearings of 1944 -45. (Continued on page 78) Page 60 January 5, 1948 BROADCASTING Telecasting CONSULTING RADIO ENGINEERS

JANSKY & BAILEY Executive Officer McNARY & WRATHALL GEORGE C. DAVIS National Press Building PAUL GODLEY CO. Offices and Laboratorio 004 PRESS BLDG. DI. 1206 501 -514 Munsey Bldg. District 8456 1339 Wisconsin Ave., N. W. NATIONAL LABS: GREAT NOTCH. N. J - Washington, D. C. Adorns 2414 WASHINGTON, D. C. Lima FALLS 4-1000 Washington 4, D. C.

There is no substitute for experience JOHN BARRON Commercial Radio Equip. Co. RING & CLARK INTERNATIONAL BLDG. DI. 1319 Consulting Radio Engineers Y5 Years' Experience in Relie GLENN D. GILLETT WASHINGTON, D. C. Engineering Specializing in Broadcast and AND ASSOCIATES Allocation Engineering PORTER BLDG. LO. 8821 MUNSEY BLDG. REPUBLIC 2347 982 NATIONAL PRESS BLDG. NA. 3377 KANSAS CITY, MO. WASHINGTON 4, D. C. Warner Building, Washington 4, D. C. WASHINGTON, D. C. Telephone NAtional 7757

RAYMOND M. WILMOTTE JOHN J. KEEL PAUL A. deMARS LOHNES & CULVER FRANK H. A Complete Consulting Service McINTOSH ASSOCIATE WARNER BLDG. WASHINGTON. D. C. MUNSEY BUILDING DISTRICT 8215 710 14th St., N,W.-Metropolitan 4477 1469 CHURCH ST., N.W. DE. 1234 13TH 3, E STs., N. W. WASHINGTON 4, D. C. WASHINGTON 5, D. C. NATIONAL 6513 -6515 WASHINGTON, D. C.

HAROLD B. ROTHROCK WORTHINGTON C. LENT RUSSELL P. MAY GEORGE 8. BAIREY GARO W. RAY CONSULTING ENGINEERS ASSOCIATE 1422 F St., N.W. Kellogg Bldg. WASHINGTON, C. 991 BROAD STREET PHONE 5 -2055 D. Washington, D. C. REpublic 3984 1909 EYE ST.. N. W. NATIONAL 0196 1200 18th St. N. W. Room 1210 BRIDGEPORT, CONNECTICUT WASHINGTON, D. C. DISTRICT 4127

HERBERT L. WILSON ANDREW CORPORATION HOLEY & HILLEGAS DIXIE B. McKEY & ASSOC. 1025 CONNECTICUT AVE., N.W. CONSULTING RADIO ENGINEERS WASHINGTON 6, D. C. NA. 7161 1146 Briarcliff PI., N.E. 963 E 7571-1 ST. TRIANGLE 4400 1730 Connecticut Ave., N.W. 1000 No. Seward St. Ho. 6321 Hollywood, 38, Cal. Atlanta, Ga. ATwood 3328 CHICAGO 16. ILLINOIS Washington, D. C. ADams 3711

& WELDON CARR E. C. PAGE CHAMBERS & GARRISON Washington, D. C. RADIO CONSULTING 1519 Connecticut Avenue KEAR & KENNEDY 1605 Connecticut Av.. MI. 4151 ENGINEERS 17011 K R., N.W, RINeLIa 111111 Dallas, Texas BOND BLDG. IxacUTIVa 8470 WASHINGTON 6, D. C. WASHINGTON. D. C. 1728 Wood St. Riverside 3611 WASHINGTON 3, D. C. Michigan 2261

A. EARL CULLUM, JR. WILLIAM L. FOSS, INC. JOHN CREUTZ GILLE BROS. HIGHLAND PARK VILLAGE Formerly Colton & Foss, Inc.

DALLAS 5, TEXAS 927 15TH ST., N.W. REPUBLIC 1861 3111 BOND BLDG. RE OLlc 2151 1106 LILLIAN WAY GLAOSTONa 111711 JUSTIN 8 -6108 WASHINGTON, D. C. WASHINGTON, D. C. HOLLYWOOD. CALIFORNIA

WILLIAM E. BENNS, JR. ANDERSON & MERRYMAN NATHAN WILLIAMS Consulting GUY C. HUTCHESON New York City New Orleans Allocation 8 Field Engineering Radio Engineer 33 W. 42nd St. American Bk. Bldg. 1100 W. ABRAM ST. PHONE 1218 P. Box 2407 O. Longacre 3 -6029 Lake Charles, La. 20 Algoma Blvd. Ph. Blackkawk 22 Birmingham, Alabama TEXAS 6 -1480 ARLINGTON, Oshkosh, Wisc. Bessemer 3690

ROBERT PREISMAN & BISER M. SILLIMAN A. `I'\, U3itter Merl Saxon AM, FM, Television CONSULTING RADIO ENGINEER Allocation, Station Design CONSULTING RADIO ENGINEERS 3524 South Henderson Antenna Problems MANAGEMENT TRAINING ASSOCIATES Specialising in 622 Madison Avenue Telephone 4.5440 3308 14th St., N. W. 1011 New Hampshire Ave. RE 6646 TOLEDO 4, OHIO Fort Washington 10, D. C. ADams 7299 Worth, Texas Washington, D. C.

BROADCASTING Telecasting January 5, 1948 Page 61 SERVICE DIRECTORY O

rsiREOUENCY MEASURING Custom -Built Equipment PRoGRAmS SERVICE U. S. RECORDING CO. Enact Measurements - at any tim 1121 Vermont Ave., Wash. 5, D. C. R C A COMMUNICATIONS, INC. YOUTH program, "Teen Age Time, District 1640 which returned to WTMJ Milwaukee W trod Street New York 4. N. Y. following end of football season, has Christmas Birthdays added additional half -hour to its sched- ule on S a t u r d a y afternoons and ON THEORY that people whose branched Out into television show on birthdays fall on Christmas get WTMJ -TV. Setting of teen canteen tel- a bad deal, WPEN Philadelphia TOWER SALES & ERECTING CO. REPRODUCER REPAIRING evision show features entertainment dedicated a special program acts by talented high -school students, Christmas Day to all such per- Radio Towers SERVICE as well as stunts, quiz contests, games, sons in the area. Station asked Erection, lighting, painting 8 ALL MAKES-- SPECIALISTS 9A'& 9B discussions and interviews. Both TV and listeners born on Dec. 25 to bring Ground Systems AM programs are planned entirely by their birth certificates to its offi- NOW --48 HOUR SERVICE Milwaukee youths of WTMJ Teen -Age ces. Presents were presented to 6100 N. E. Columbia Blvd. Council, comprising representatives of all and each name was announced Portland 11, Oregon BROADCAST SERVICE CO. eight local organizations which hold during show. All Yule music was C. H. Fisher, Agent Phone TR 7303 334 ARCADE BLDG., ST. LOUIS 1, MO. luncheon meeting every Saturday and banned from program so the two program meetings every week. celebrants, usually forgotten in rush of Christmastide, could have Freedom Train Hookup a time of their own. Station re- WHEN FREEDOM Train was formally ports that it originally planned WINFIELD SCOTT McCACHREN opened to the public in Nashville, to make program only half an AND ASSOCIATES TOM G. BANKS, JR. Tenn., today (Jan. 5), ceremonies were hour, but was forced to lengthen it 50 minutes because of vast Consulting Radio Engineers CONSULTING RADIO ENGINEER broadcast over a complete hookup of to 11 middle -Tennessee stations. Broad- number of birthday celebrants TELEVISION SPECIALISTS 303 WEST ORMAN AVE. cast originated from the train and was who responded. aired 9:30 -9:45 a.m., in order that those 410 Bond Bldg. 8098 Windemere Ave. PUEBLO, COLORADO who could not visit the train could at Washington 5, D. C. Drexel Hill, Pa. least get a word -picture of its slgnLfi- District 6923 Sunset 2537W Pueblo 5034 cant features. Program included brief Business Questions messages of welcome from Gov. Jim QUESTIONS sent by listeners to "NAM Nance McCord, Nashville's Mayor Question Box" will be answered on Thomas L. Cummings, and officials Of weekly National Assn. of M1grs. pro- the Freedom Train. Stations carrying Your Business," which re- the program included: WLAC WSM gram, "It's WILLIAM E. RICHARDSON turns to ABC Jan. 8, Tues. 10:45 -11 p.m. LYNNE C. SMEBY WSIx WKDA, all Nashville, WHAL Period is allotted by ABC in 13-week Shelbyville, WKRM Columbia, WJJM units alternately to NAM and U. S. Consulting Radio Engineer Consulting Radio Engineer Lewisburg , WJZM Clarksville, WONS Chamber of Commerce, which is just Murfreesboro, WKSR Pulaski and WHUB its series. Each of 13 broad- 1935 S. W. Moss St. Cherry 4070 completing 820 13th St. N. W., EX. 8073 Cookeville. casts of "It's Your Business" will origi- Aired from Clinic nate in different city, where business- Portland 1, Oregon Washington 5, D. C. TO PROMOTE work being done by Or- men will discuss current topics and thopedic Clinic, Tarboro, N. C., WCPS answer listeners' questions. Tarboro Is originating program from clinic describing its work. On first Mon- 'Kids' Kanteen' day of every month, WCPS moves equip- VARIETY, sports, film and drama are Preliminary surveys, management and ment to clinic and airs broadcast while combined in new hour -and -a -half operational consulting service based on doctors and nurses render free medical video show, "Kids' Kanteen," which practical experience with AM, FM and LLOYD R. AMOO care to those who lack sufficient funda started on WNBT New York, Dec. 20. Facsimile. for treatment. Telecast Sat. 7:30 p.m., show is built Phone Executive 3949 CONSULTING RADIO ENGINEER on format of a teen -agers' gathering Advanced Programming place on Saturday evening. Entertain- RADIO 121 EIGHTH ST., S.E. PHONE 845 -W CONSULTANTS, INC. ORIGINATING a program before sta- ment includes games, old -time motion Leonard L. Asch, Director JAMESTOWN, NORTH DAKOTA tion goes on air is feat of WFMY, new picture melodramas, interviews with 1010 Vermont Ave., Washington 5, D. C. FM station of the News- Record under sports celebrities, singing and drama construction at Greensboro, N. C. When productions with teen -age casts. Pro- newspaper held its annual Touchdown gram is directed by Roger Muir, NBC Football banquet early in December, television producer. crew from WFMY was on hand to re- Radio Towers Erected cord the program, which was later 'Stories to Remember' GEORGE P. ADAIR Painted and Serviced broadcast on WGBG -FM Greensboro ADAPTATIONS of short stories by Ir- Ground Systems and and relayed to WSJS -FM Winston - win Shaw, Dorothy Canfield Fisher, Radio Engineering Consultant Transmission Lines Salem. Both stations offered their co- MacKinley Kantor and other well -known Installed operation to the new WFMY to give writers will constitute new transcribed full coverage to annual banquet. series being produced and distributed 1833 M STREET. N. W. CLAY PLYMATE COMPANY, INC. WFMY also was on hand when Freedom by Institute for Democratic Education, EXECUTIVE 1230 WASHINGTON 8, D. C. 1814 Apco Tower Phone 7 -7822 Train visited Greensboro, and wire -re- New York. Programs, titled "Stories to Oklahoma City, Oklahoma corded its first special events remote Remember," will be 12th series of citi- which will be placed with other re- zenship dramatizations under general cordings of Greensboro events in WFMY title of "Lest We Forget" produced by sound library of area's history. the institute. Series will be available free of charge to all U. S. stations in Audience Poll RADIO TOWERS the spring, institute has announced. LEE E. BAKER AS WEEKLY feature of "Lunch at Ground Systems 8 FM Antennas 1450," audience participation program Televises Mass CONSULTING RADIO ENGINEER Erected, Painted 8 Serviced heard on WWDC and WWDC -FM Wash- MIDNIGHT MASS from St. Aloysius ington, members of studio audience are Church in Detroit was televised on FRITZ BAUER, Associate ADVANCE RADIO TOWER assigned to conduct on- the -street, non- WWJ -TV Detroit Christmas Eve. Pro- 826 -28 Landers Bldg. -Ph. 3621 political, pre -presidential election poll gram began at 11:30 p.m. with singing CONSTRUCTION CO. Participants leave studio and question of carols by St. Aloysius Choir. In keep- SPRINGFIELD, MISSOURI 4614 S. Compton Ave. Adams 3 -4197 passers -by on subject: "If a presiden- ing with spirit of Christmas, another Los Angeles 11, Calif. tial election were held today, for whom religious program was also telecast by would you vote?" Station reports re- WWJ -TV during the holidays from St. sults of first 100 interviews gives Presi- Paul's Cathedral, Detroit. dent Truman lead. the Ski Data WGST on Network SKI ENTHUSIASTS are told all about * V A C A N C Y FEATURING local talent exclusively, snow conditions in Ontario every Fri- ARCHER S. TAYLOR YOUR FIRM'S NAME in this "vacancy" "Songs for You" is now being fed to day evening on CJBC Toronto. Pro- will be seen by 15,000 readers - entire CBS network weekly from WGST gram, "Ski Trails," advises on where to Consulting Radio Engineer station owners and managers, chief Atlanta, Ga. Half -hour musical show go for best hills, weather conditions, engineers and technicians-applicants is aired Sat. 9:15 a.m. and is first pro- road conditions and other data of inter- BOX 1479 for AM, FM, Television and facsimile gram of WGST to be heard regularly est to skiers. Guest skiing personalities facilities. Write or wire . on network. appear each week on the quarter -hour MISSOULA, MONTANA program. PHONE 8562 BROADCASTING Police Cases ACTUAL CASES from files of Seattle WPEN -BBC Series Police Dept. are dramatized weekly over TRANSATLANTIC competition between KOMO Seattle, on "I Want the Police" England and U. S. In "International program. Using live dramatic talent, Quiz" program will be resumed Jan. 11 quarter-hour show is written by Al when WPEN Philadelphia and British When you change your address please be sure to send Amundsen and produced by Doug Set - Broadcasting Corp. begin 1948 series. terberg. "I Want the Police" has been Last year only three local institutions, us your NEW and OLD addresses at least two weeks on KOMO since January 1947 and has U. of Pennsylvania, Bryn Mawr and recently been honored by Northwestern Swarthmore College, participated in in It II. Traffic Institute, Evanston, Ill. The three contests, but in coming year 11 advance. will assure you continuous, uninterrupted Institute wrote to KOMO requesting colleges and universities will meet, via transcriptions of the program to be air waves, similar British institutions. delivery of BROADCASTING Magazine. used as part of advanced education for It will be broadcast every Sunday from police officers attending its training 1:05 to 1:30 p.m., with the last program courses. set for June 8. Page 62 January 5, 1948 BROADCASTING Telecasting The new Collins FM Ring Antenna scores on live points

==-====_: . =S:7 =z = ..=-Ñf1fa.//:_-zp°°--p_------/////// --z-----___- ----_------íì -ow------o--i1_- , --CL-C ------pC-_! --" ---.._/fa¡itii2Hh1 \ -; _ °_-.._OI1111__-- --0 .i I , p- C¡++.--Op-++--_aGCp +- -iiiII...... -5--.pp Easy to ... --... _ .._._.._.._-_: '_....,.'..-.-___ +.---- .//--.....---- ..

Simple Construction -By virtue of its simplicity, 600 ohms ; thus a proper impedance match between the new Collins FM ring antenna offers a new and a multiple ring antenna and the transmission line is heretofore unavailable ease of installation and ad- accomplished without the use of tuning stubs. Light on most existing justment. enough to mount Wide Range -It is possible to tune a range of 10 me towers, this antenna consists of only three parts - to 15 me with any one antenna. A safety factor of 1. supporting mast, 2. center conductor, 3. radiating about 200 kc each side of resonance is provided for rings. There are no complicated structures, no match- variation in tuning and to allow for temperature ing sections, no critical adjustment, and no trouble- effects on the rings and supporting pole. some end seals. Full wavelength spacing is used between * * * rings to provide economical construction, low coupling This new antenna has been proved by extensive between rings, and low angle radiation. field tests. It is in actual operation at several FM High Gain -Proper Impedance Match -The power gain of stations. Plan now to use it in your installation. this antenna is slightly more than one per ring -eight Write for complete information. You will be pleased rings increase the effective radiated power by a factor of 8.5. with the excellent performance and low price. Each ring is tuned to resonance at the desired frequency. The load resistance can be chosen between 50 ohms and

FOR THE BEST IN FM, IT'S..

COLLINS RADIO COMPANY, Cedar Rapids, Iowa

11 West 42nd Street, New York 18, N. Y. 458 South Spring Street, Los Angeles 13, California

BROADCASTING Telecasting January 5, 1948 Page 63 EITH S. FIELD, former manager of layout presented pictures of the tram WPOR Portland, Me., has been ap- natter building, equipment and techni K pointed head of sales promotion de- cal personnel of the three stations. partment of WHEB Portsmouth, WKXL WDAY Pencils Concord and WFMI (FM) Portsmouth. CALENDAR PENCILS for 1948 bearing Mr. Field first Joined WHEB six years station's call letters have been dis. ago and has since been with WENE tributed to the trade by WDAY Fargo Endicott, WDOS Oneonta, New York N. D. With each pencil, Tom Barnes and WPOR. He replaces DALLAS - P. WYANT, who has Joined WBZ Boston. WDAY sales manager, attached lette: CARL BEHR, formerly with Beacon Pub- explaining that pencil is "educated" - lishing Co., also has Joined WHEB pro- "The red tip will light up and sa: 'thank you' each time you put you . motion staff. ok on a WDAY schedule." Letter ex CHARLES F. PEKOR Jr. will return to plained further that "light is derive( CBS as assistant to GEORGE CRAN - from reflection of the beam of pleasun DALL, director of press information, on Ad Essay Contest on my face or that of a gent fron Jan. 5. Mr. Pekor Joined CBS in 1944 ESSAY CONTEST is being held by RCA Ads Free & Peters or NBC; the 'thank you handling special press assignments in WPEN Philadelphia and Poor Richard is the echo of our treasurer's squeal o various parts of country, and left the Club, organization of advertising men, INSTITUTIONAL advertising used delight." network in 1946. with a boy and a girl winner each to by Radio Corp. of America in TNT Cards receive $500 scholarship to Charles Mor- 1946 and '47 has been compiled LES RADDATY, NBC Western Network ris Price School of Advertising and in large brochure recently re- POSTCARDS featuring "The Breakfas publicity director, is the father of a Journalism. Contest which will be on leased by that organization. Let- Patrol" program have been distribute( boy, Mark Edward, born Dec. 22. "What would be Benjamin Franklin's ter of introduction by David to the trade by WHPE High Point recommendation on an American pol- Sarnoff, president and chairman N. C. Station circulated 1,000 of th icy toward Europe," is open to high - of the board of RCA, states that cards which show picture of program' 'Menace' Brochure school students. Numerous prizes will "Scientific research is the spear- announcer and catch phrase, "The TN' STORY and history of 30- minute pro- be given in addition to scholarships, head of progress. Therefore, it Program," standing for Time, News an gram "Menace in White," exposing ille- with each teacher of prize -winner also has been adopted as the ideal Tunes. Advertisers are urged to "Sel gal medical practitioners, is given in being given prize. To promote contest, theme for the institutional ad- 'Em With a Smile . . . With Huges a KNX Hollywood's latest brochure dis- WPEN has enlisted support of area's vertising of the Radio Corp. of the Fuse . . . ' tributed to trade. Boldly reading "Men- schools, distributing handbills to stu- America " Fifteen -page ace in White" in large red letters on dents. Spots are used throughout day brochure presents full -page ads WKNB Baby white background, folder opens to and 15- minute segment of "950 Club" used by RCA to tell the story of FIRST BABY born in Connecticut' drawing of this menace-suspicious- show is used to tell news and rules of progress in the field of radio. Hartford County In 1948 received ton: looking "doctor" clad in white blood- competition. Brochure stresses activities of list of presents and gift certificates a stained apron and red gloves, care- RCA in field of research, and Mr. result of promotion of WKNB Nel lessly holding a cigar. On opposite page WDNC Firecracker Sarnoff concludes, "The 'R' in Britain. WKNB's sales staff lined u: is told how Stuart Novins, CBS Holly- 'Radio,' as in 'RCA,' could logi- merchants who pledged gifts to chili wood assistant director of public affairs, FIRECRACKERS are being used by cally stand for 'Research,' the whose stork won the New Year race obtained data for program by assuming WDNC Durham, N. C. as latest gimmick lifeblood of today and the prom- Gifts range from one dozen roses t role of a veteran in need of medical in its series of promotional cards an- ise of tomorrow." Last page of congoleum nursery rug, plus specie aid, and how enthusiastically powerful nouncing Increase in power and change brochure lists publications in gift certificates. dramatization of these vicious prac- of frequency. Small. imitation fire- which the ads appeared. tices he uncovered was received. cracker Is attached to card with copy Mid -Day Plugs SERIES of two -column advertisement in five local newspapers is currentl reading, "Hot as a [firecracker) That's being used for two -week period b WDNC Durham, N. C., With Its 5000 WMAQ Chicago. Ads are based o: w 620 kc. . . theme, "mid -day radio highlights o: WMAQ," and promote listening perio 'Mr. F -M' Contest from 11 1 aVe, e i a.m. to p.m. (CST). e.r arid PRIZES totalling $4,000 will be awarded In contest being conducted by WWDC- Salmon Gifts u, FM Washington, on subject, "Who Is CANS of British Columbia salmon hay Mr. F -M ?" Both WWDC and WWDC -FM been distributed to advertisers an 9-exo.r..iu..rcv xotad 9,41e,00 are carrying spot announcements re- agencies and others in the broadcast i ferring to the contest, which started ing industry by CKWX Vancouver Jan. 1 and will run to Jan. 22. Clues B. C. Cans were issued as station' to identity of Mr. F -M are given on FM Christmas greetings to the trade. station only, nightly from 8:30 to 9:30 Price Tags p.m. Listener who properly identifies Mr. F -M and writes best 25 -word letter AS SPECIAL promotional tie -in, KSY. on subject of frequency modulation will Yreka, Calif., has distributed to it receive vast array of prizes. Winner will sponsors price tags to be attached t CALIFONE be announced Jan. 22 when station merchandise, displayed in windows, et( officially opens its full -power 20 -kw FM Tags are printed in variety of color station with grand opening program. and read: "As advertised on KSYC, 149 New Low -Cost Professional Station is urging radio dealers to use kc." Room is left on tag for merchan store promotion to tie in with contest to write in his price. and is also plugging the competition in Sample Discs newspaper ads. Portable Transcription Playback AS AID in selling of "Flight Wit Code Reprints Music" program, promotion glmmic has been devised by Finley Transcris Gives You Excellent Fidelity REPRINTS of "Code or Creed" double tions Inc., Hollywood. Standard -sir truck ad run by KVOO Tulsa. Okla. in quarter-hour disc containing broa Dec. 15 issue of BROADCASTING have sample of virtually entire 39 -week se been mailed by KVOO to all of its 10 ries demonstrates content and stars c and Pound Portability. accounts, executive board of FCC and transcribed series. NAB, executives of NBC, and many lead- ing stations. "Code or Creed" ad carried Reprints from 'Fortune' Radio stations, representatives and advertising agencies find the list of standards by which KVOO con- REPRINTS of three -page ad run b ducts its programs. Califone Portable Transcription Player indispensable for auditioning Westinghouse Radio Stations Inc. i 'Whistler' Discs recent issue of Fortune Magazine elf programs and soliciting new accounts. Its fidelity is excellent and it is being distributed to the trade in folds PRESSINGS of "The Whistler Song" are form. Cover of folder is reproduction c easier to carry than a portable typewriter. being distributed by CBS to all stations front cover of Fortune, with insid carrying its Mystery series, "The spread displaying ad. "How many c Whistler," sponsored by Household Fi- these six stream -lined markets do yo recently these 12 Features: nance Corp. Stunt took shape know?" is subject of the ad, whic Compare when Hal Dickinson of The Modern- discusses market data of the six West aires, vocal group, used original score inghouse stations. Excellent professional fidelity. of program's theme and composed the Less than 10 lbs. weight -easy to carry. song. CBS is mailing the discs in co- CKNW Album Plays up to 171/4" transcriptions and stand- operation with LeVally Inc., Chicago, PICTORIAL album .of staff members c agency for Household Finance. CKNW New Westminster, B. C. wa ard records. prepared by that station as Christma Plays 33''3 RPM and 78 RPM. KSD Quiz Ad promotion. Titled "Christmas Revu CARICATURES of NBC Parade of Stars 1947," album contained cartoon draw Finest quality transcription crystal pickup - was used by KSD St. Louis as basis ings with head -shots of staff member Astatic "400 Master." of full -page quiz ad run in pictorial inserted. ?'á ounce pressure -replaceable, per- section of recent issue of St. Louis needle Post -Dispatch. Page was lined with 28 manent needle -no needle noise -Balanced MODEL 6 -A caricatures of stars with center copy pick -up arm. Low -Cost reading: "How many of these well- ABC -SPG Contract known radio favorites . can you Wide range amplifier. identify? (Without looking at the an- ABC Hollywood has reached net Variable Tone Control. swers at the bottom of the page)." $4125 Identification of all stars was listed agreement with Screen Publicist Wow -free turntable -completely silent. NET along with time each is heard on KSD - Guild calling for increases retrc Sturdy, handsome construction. F.O.B. FACTORY NBC. active to Dec. 15 among its pub Guaranteed 90 days- against defects in ma- To Radio Stations, Adver- 'FM Takes a Bow' licity staff as follows: junior pub terials or workmanship- factory service tising Agencies and Record- TWO -PAGE pictorial layout featuring ing Studios. FM appeared in rotogravure section of licists go from $200 to $250 pe available thereafter. LIST PRICE- $54.95 Dec. 21 issue of Springfield (Mass.) month while seniors who previous Republican. Article titled "Frequency ly started at $300 for first yea More than 250 Modulation Takes a Bow" appeared with Radio Stations now use Calatone. Order yours today! the pictures, explaining fundamentals with $325 thereafter now wil of FM broadcasting and reviewing con- $300 six struction activities of WMAS -FM start at for first months THE CALIFONE CORPORATION Springfield, WHYN -FM Holyoke and progressing to $325 for second si: WACE -FM Chicopee. All three stations months; thereafter seniors are t 4335 West 147th Street Lawndale, California share transmitter building on top of Mt. Tom near Springfield. Two -page receive $350. Page 64 January 5, 1948 BROADCASTING Telecastin POWER TUBES

These are beam power tubes built for reli- Naturally, we specialize in the most com- able broadcast station operation. Like all RCA plete line of beam tubes ever offered for broad- RCA BEAM POWER TUBES FOR BROADCASTING beam power tubes, they have high -power sen- casting because we're pioneers in beam tube Heater Max. Plate Max. OC Max. Freq. Type No. (or Fil.) Dissip. Plate at max. User's sitivity,high- cathode emission, lasting vacuum. design. Check the chart for the type you want. volts wags* volts* ratings (Mc) Price your Then buy RCA. For your convenience, these In transmitter, these are the tubes that 2E26 6.3 6.7 400 125 5 3.50 make possible fewer stages, fewer compo- tubes are now available directly from RCA 4E27 5.0 65 3000 75 27.30 nents, and fewer tuning controls. And, with or from your local RCA Tube Distributor. 807 6. 16.3 47 their conservative ratings for hour -after -hour For information on any RCA tube, write t71=iiMM.f!11111111 .I. lin -(Wt.I i1 10.0 34 MrIlErrn.Tri service, they assure you maximum performance RCA, Commercial Engineering, Section 815 6.3/12.6 13.5 323 125 6.25 for your money. AP36, Harrison, New Jersey. 828 10.0 47 1000 30 1250 829.8 6.3/12.6 28 600 200 14.73 832.A 6.3/12.6 10 600 200 10.60 THE FOUNTAINHEAD OF MODERN TUBE DEVELOPMENT IS RCA * lass C telephony (CCS) TUBE DEPARTMENT RADIO CORPORATION of AMER /CA NARRiSON, N. J.

BROADCASTING Telecasting January 5, 1948 Page 65 Situations Wanted (Cont'd) Situations Wanted (Cont'd)

CLASSIFIED ADVERTISEMENTS Engineer, first phone, beginner, single, Engineer. Chief or operator. 27 years' CREI student. Available now, desires PAYABLE IN ADVANCE -Checks and money orders only Minimum $1.00. experience broadcast police, aviation, -- military, point -to- point, sales engineer- job in warm climate. Box 283, BROAD- Situation Wanted 10c per word. All others, 15c per word. Count 3 words for ing domestic and foreign. Familiar FCC CASTING. blind box number. One inch ads, acceptable, $12.00 per insertion, non-com - procedures. Capable handling complete New station -manager. Establish com- Installation or expansion of facilities. missionable. Deadline two weeks preceding issue date. Send box replies to plete organization. Carry through. Box 41 and married. Best of references and 292, BROADCASTING. Broadcasting Magazine, 870 National Press Bldg., Washington 4, D. C. personal reputation. Available approxi- mately October 1. Reply Box 229, Vet. Radar repairman, graduate radio. BROADCASTING is not responsible for the return of application material (tran- BROADCASTING. technician. First radio phone. Desires scriptions, photographs, scripts, etc.) forwarded to box numbers. Chief announcer independent station experience, broadcast or service. Will wants good opening in Florida. Can travel. Box 287, BROADCASTING. sing with records. Prefers morning shows. Pleasing air personality; able Manager. Available soon. Ten years' to build following. Available early broadcasting. Experienced every depart- February. Write Box 238, BROADCAST- ment. University graduate. Wartime Help Wanted Help Wanted (Cont'd) ING. Naval officer. Now successfully manag- ing. Box 289, BROADCASTING. Experienced program Wanted Ability for hire. Ten years managerial -production direc- -Chief engineer, technical su- and expert news work. Prior newspaper Program director. 12 years' experience tor with announcer background for pervisor, during installation FM sta- background. Topflight in all program network, local. Announcer background. station in eastern coast area. Send tion. Continue on following installation. departments. Just finished putting Presently with metropolitan regional. background resume, salary expected Born again man preferred. Box 294, kilowatt for new owner. High and picture. Box 107, BROADCASTING. on air Interested station having definite pol- BROADCASTING. recommendations. Veteran wanting per- icy and willing carry through. Can es- Wanted Announcer-operators by 250 - No. 1 manent spot with progressive organiza- tablish program department. Family. watt north midwestern resort town sta- Combination engineer- announcers, tion. Box 239. BROADCASTING. tion. Also wanted, operators. Send ticket, permanent employment March Box 290, BROADCASTING. complete details to Box 206, BROAD- 1st, $60.00 with going southern station. Engineer -Experienced from operating CASTING. Send disc, letter, photo now. Box 267, to consulting. Wants to stop traveling. Announcer -Experienced, topnotch sell- BROADCASTING. Would consider part ownership in ex- ing voice, trained in news and announc- Wanted -Will pay top salary to exper- change for engineering services or posi- ing at NBC and Northwestern, univer- ienced continuity writer to take over Continuity chief-Capable of turning tion as engineering director new sta- sity degree. Impeccable character, reli- continuity department Michigan re- out selling copy and able to supervise tion. Not immediately available. Box able, conscientious worker. Looking for gional daytime station 200,000 popula- department. 5 kw major market, Ohio, 241. BROADCASTING. permanent staff position with south- tion. Want permanent man only. Box network affiliate. Permanent position eastern metropolitan regional. Disc, 212, BROADCASTING. with exceptional opportunity. Reply in Sportscaster desires station connection particulars and references upon request. Chief engineer-Regional midwest net- confidence detailing previous expe- with play -by -play work; 10 years in Box 293, BROADCASTING. work affiliate. Directional antenna. Ap- rience, salary expected, starting date. sports, Iour years sportscasting; handle plicant must have construction and Box 304, BROADCASTING. all phases of live and studio sports; Experienced writer -announcer looking operation experience. Starting salary experienced special events, newscast- for progressive station. Will travel. Box $350 to $400 per month, permanent Announcer -1000 watt regional network ing. Married vet, no floater. Box 247, 296, BROADCASTING. position. In answering include educa- station has opening for experienced BROADCASTING. tion, experience, references and photo. announcer. Salary above average. Talent Sportscaster -Experienced play -by -play. Box 243, BROADCASTING. extra. Send qualifications, photo and Experienced announcer, 336 years com- All sports. Free to travel. Box 297, transcription to Program Director, mercial radio: available immediately; BROADCASTING. Wanted Immediately -Qualified young prefer east: disc on request. Box 248, woman to take over woman's WF'DF. Flint, Michigan. BROADCASTING. Forever advertiser. That's the keynote show, new regional midwest station. Announcer and continuity writer, per- of this versatile, heads -up announcer, Ideal working conditions, excellent Chief engineer, now employed, looking 27, larger manent positions. Send business refer- for A -1 position. who seeks advancement to pay. Detail qualifications, and photo if ences and qualifications with first let- Many years experience operation. App. 2 years small station possible. Box 250, BROADCASTING. all phases broadcast engineering. Sal- ter. Write or call KWBW, NBC affiliate, ary requires at least 100 dollars a week. experience. Currently employed Mutual Salesman wanted by Washington, D. C. Hutchinson, Kansas. Box 253 BROADCASTING. affiliate 9 months. College grad of large area 1000 watt station. Unusual oppor- university with A.B. Breezy platter tunity for experienced radio salesman. Suburban Boston fulltime 5000 watt sta- Transmitter -lst phone. Presently em- chatter, crisp newscasts. Pleasant mike Salary and commission. Write Box 262, tion to go March or April seeks com- ployed. Desires position in northeast. personality. Location no object. Disc, BROADCASTING. mercial manager, salesmen, technicians, Box 258, BROADCASTING. references on request. Box 298, BROAD- announcers, continuity writer, sports CASTING. General manager. Established station, announcer versed in all sports, office Experienced announcer, specializing in competitive market in south. Only play -by good businessman capable taking com- staff. Versatile men or women especially -play sports and record shows. There's a housing shortage, but I want plete responsibility considered as owner desired. Send full qualifications and Small fulltime midwest station pre- to move. Looking for home in Conn., unable to devote time to station. Salary details in first letter. Audition discs re- ferred. Complete information, disc, N. Y., or Penna. area needing expe- and profit participation to equal $7500 turned promptly. Write only to Benja- photograph on request. Box 268, BROAD- rienced announcer in newscasting, plat- first year. Inquiries kept confidential. min Bartzoff, General Manager, 100 CASTING. ter spinning, commercial, sports, spe- Box 263, BROADCASTING Summit Avenue, Brookline 46, Mass. cial events. Guaranteed to be profitable Chief engineer-32, married, responsible, tenant. Prior to signing lease, will audi- Salesman -$5000 annual opportunity for Florida network affiliate station has 10 years' radio experience, including tion upon request. Box 300, BROAD- livewire to sell fifty dollars per day opening for an experienced announcer supervision of new stations, announc- CASTING. in 60,000 southern market. Box 266, holding a 1st class license. Pleasant ing and chief engineer; desires position BROADCASTING. living and working conditions. Per- as chief with progressive station. Box Announcer -Veteran. capably handle manent position is assured to man Who 269, BROADCASTING. newscasts and commercials. Available Wanted -One radio -telephone first class qualifies. Must have car. Send full par- immediately. Box 301, BROADCASTING. operator and one experienced control ticulars: photo and transcription to Young announcer, experienced, Mutual room operator for 5 kw station in cen- WSPB, Sarasota, Florida. affiliate. Married, good ad -lib disc shows, Selling interest with continuity expe- tral New York. Must bave car. Box can operate board. Good commercial rience. Wish to sell or do both. Missouri 275, BROADCASTING. Top jobs for top announcer -engineers and news man. Permanent position. graduate. Young. sincerely ambitious. with two top Pacific coast small market Box 270, BROADCASTING. Interested in job with advancement Experienced salesman for 1000 watt day- network affiliates. Start at $70 for 40 Engineer, veteran, single, possibilities. Have car, go anywhere. time independent in mldwestern city of hours. Phone for interview. Manager, three years' Box 302, BROADCASTING. 350,000, unusual opportunity for a man KFLW, Klamath Falls, Oregon. experience, first class license, desires capable of producing sales results. permanent position. Without car. Avail- Box Announcer who can sell and write com- Announcer -Special events. Smooth 279, BROADCASTING. able week's notice, $55 minimum. Box 12 291, mercial copy. Must have good employ- 271, BROADCASTING. board. years. Box BROADCAST- Wanted -Ambitious young man who ment and references. Box 308, BROAD- ING. wants to get into time selling. Fine CASTING. Announcer, experienced control board, Announcer, experienced commercials, opportunity for the right man. Salary news, record shows, continuity writing. news, sports, platter shows, just grad- and future possibilities. Send pictures Situations Wanted All sports, including play -by -play. Ma- uated New York's leading radio school; and data to Box 284, BROADCASTING. ture enough to be dependable, young desires position with opportunity. Mar- enough to be enthusiastic. Veteran, col- ried, 25, Box 303, BROADCAST- Engineer. First phone. Prefer active Got news problems? Talk 'em over with lege. Box 272, BROADCASTING. travel. ham. WFRL, Freeport, Illinois. newsman who knows the score. No ob- ING. ligation. Box 129, BROADCASTING. Experienced radio writer. Emphasis on Broadcast technician. Must have first commercial copy. Know production Traffic manager, excellent references. class radio- telephone license. For per- Experienced chief engineer -Available Some continuity. Box 305, BROAD- immediate supervision building techniques. Now copy chief, net affiliate, CASTING. sonal interview write Box 288, BROAD- for of top market. Stable family man. Vet, 27, CASTING, stating qualifications and and equipment installation of any size salary expected. new station in south or southwest. journalism degree. Box 273, BROAD- Continuity writer, experienced in pro- Box 152, BROADCASTING. CASTING. motion, programming and music. Ex- cellent references and background. Box Your television station requires chief Young executive can prove results. 306, BROADCASTING. engineer capable of handling broadcast- Program-production director. Ten years' 74 SCHOOL o ing's most complex technical responsi- experience. Assure top news Hooper. Announcer -Work any shift. Experienced bility. University graduate engineer, six- Quality, sincere commercial voice, nar- in news and general staff. Operate con- RADIO TECHNIQUE teen years development design and ration, writing. Civic- minded. Will be- trols. Details and transcription on re- supervision experience, radiotelephone come property owner. Box 274, BROAD- quest. Vet, single, 26. Bob Rito, 1403 first license, senior member IRE, inter- CASTING. N. Lockwood, Chicago, Illinois. ested. Box 180, BROADCASTING. Engineer-announcer, all -round small NEW YORK station experience, writing, sales, pro- Announcer. Veteran. Single, travel. grams. Can be of inestimable value to HOLLYWOOD CHICAGO Available immediately. Little experi- ence, much ambition. News, commer- new or old station with small staff. Americdt audition Available immediately. Box 276, BROAD- MANAGER WITH RECORD! Oldest School Devoted cials, platter shows. Personal CASTING. Exclusively fo Radio Broadcartiag or disc. Box 191, BROADCASTING. Experienced Experienced general announcer desires change 15 phases. References !) Comprehensive Day and Evening manager available. to better future. Excellent three -and- years-all 15 years experience all phases. Sober, half -year background. Capable of do- from top men in industry. Posi- Courses in all phases of Radio responsible family man. Top record. ing well -rounded, professional work Broadcasting taught by Network South only. Box 226, BROADCASTING. both on the air and in construction of tively produce sales- results. Professionals. Moderate rates. shows. Young, single and willing. Please state all facts in first letter. Write Box Record of proof. Can give own- Send for free Booklet B. Wanted Immediately! 277, BROADCASTING. ership know -how show- manage- Approved for Gd. Traitsiag Experienced Engineer-1st phone, broadcast expe- ment. Veteran- married -fam- rience. Minimum 50 dollars per 40 commercial copywriter -announcer hours. Box 278, BROADCASTING. ily. Interview can be arranged. Excellent opportunity NEW YORK 20, N.Y.: RADIO CITY, R. k.0.8ldg. West, south, southwest -a growing sta- Send disc, photo and details to: tion in one of those parts will profit by BOX 252, BROADCASTING CHICAGO 4, ILL.: 228 S. Wabash Avenue Radio Station WMIX, Mt. Vernon, Ill. turning its news service over to my HOLLYWOOD 38, CALIF.: 6926 Melrose Avenue State salary expected. energy, experience and know -how. Box 280, BROADCASTING. Page 66 January 5, 1948 BROADCASTING Telecasting Situations Wanted (Cont'd) Canada Fees SEATTLE AD COURSE Announcer- writer. Vet, single, 25. Grad local radio school. Experience: Actor on RATES for Canadian music copy- TO START ON JAN. 8 local radio dramas. Go anywhere. Salary right fees to be secondary. Burney Burnett, 5190 Wood paid Composers SECOND consecutive course in ad- Ave., South Gate, Calif. Authors Publishers Assn. of Can- vertising will begin Jan. 8 in Se- Chief engineer -Presently employed, ada (CAPAC) and BMI Canada AM attle under the auspices of the Ad- good reason for changing position. Ltd., will be 1948 by and FM operating, construction expe- set for the vertising and Sales Club. Planned rience. New southern station preferred. Canadian Copyright Appeal Board 1412 Stainback Ave., Nashville, Ten- as a three- semester series of two nessee. which meets at Ottawa Jan. 16. hour sessions conducted by leading Attract more listeners, more big adver- The Canadian Assn. of Broadcast- advertising and media men in the tisers. Feature Kansas City Ramblers. ers has a five -year agreement with String music, songs. Good, clean com- Pacific Northwest, the courses are edy. Phil Edwards, 1133 North Blvd., CAPAC and BMI Canada, and Ca- by wire-recorder. Deland, Florida. being transcribed nadian Broadcasting Corp. is ex- The material will then be used as For qualified technicians, write or pected to make phone: Employment Department, Mel- a similar arrange- a guide for next year's courses, ville Radio Institute, 15 West 46th St., ment as it did in 1947 on findings as well as the basis for a project- N.Y.C. Longacre 4 -0340. of the Copyright Appeal Board Hal Styles may solve your problem with ed textbook for the public schools. a young, ambitious, capable man, vet- [BROADCASTING, Sept. 22]. Rates eran or non- veteran, who has been will be set according to radio re- Several of the classes during the thoroughly grounded for eight or more ceiving licenses issued at the end second semester will meet "on lo- months by radio professionals in an- The session, for ex- nouncing, newscasting, control opera- of the fiscal year March 31, 1947. cation." radio tion and continuity writing. Write or CONTRACT for FM live symphony ample, under the leadership of wire Hal Styles, Hal Style's School of Francisco, Ray Baker of KOMO, will be held Radio, 8800 Wilshire Blvd., Beverly Hills, For Sale (Cont'd) series on KRON San Calif. said to be largest pact for such in the new KOMO studios. Commercial- continuity writer. Basic net- Armour Research wire recorder. Three performance in that area, is ap- work experience. Experienced an- reels wire. $125. Box 288, BROADCAST- The objective of the course is nouncer. College grad. Prefer eastern ING. proved by R. J. Henning (r), sales outlined in a prospectus prepared seaboard. Norman Greene, 10 Hillside For sale-Two towers. One 300 foot Mil- manager of General Electric Supply under the direction of the Ad Ave., New York 34, N. Y. liken self -supporting. tower. Will sup- Technician. RCA grad. 1st phone. Vet, port 4- section RCA pylon or equivalent. Corp., sponsor, under observation Club's Educational Advisory Board. 29. Edward Petrakakas, 318 Bergen, One lightweight Wincharger 200 foot of Norman Louvau (I), KRON H. O. Stone, secretary of Pacific Newark 3, New Jersey. guyed tower complete with lighting commercial manager, and Al Con- National Advertising Agency, is Progressive program director wants job system. Both towers available immedi- To with progressive station. Not afraid of ately. Write, wire or phone Carolina stant, KRON program director. chairman of the group. The state- work. New ideas. Navy Box Radio Equipment Company, Raleigh, light concert, symphonic is: veteran. North Carolina, telephone number 4842, feature ment explains that the course 309, BROADCASTING. for prices and further details. and operatic selections, program "Dedicated to the advancement of Announcer-Commercial and news a -4 p.m. and specialty. Good at special events. 3 years For sale -One RCA limiting amplifier will be heard Sun. 3:30 those, new in the advertising pro- all-round experience. Box 310, BROAD- type 96 -A, good condition, $200 F.O.B. will feature 15 string musicians of fession, who have chosen advertis- CASTING. San Antonio. Texas. One General Radio the San Francisco Symphony under ing as their career, and who feel Continuity, traffic. Three years experi- type 732 -A distortion and noise meter ence, college graduate, also NBC In- and General Radio type 733 -A 400 cycle direction of Ervin Mautner. Firm they need the helping hand of stitute. Available immediately. Prefer oscillator. Both for $150 F.O.B. San chose series to demonstrate true those who now guide the destinies small station needing all -round girl or Antonio, Texas. Contact Chief Engineer, educational radio. Box 311, BROAD- KMAC, San Antonio, Texas. quality of FM broadcasting using of the profession. That advertis- CASTING. For sale. Temco 250 watt transmitter live talent. ing may better serve our way of Announcer -One year commercial ex- complete with set of tubes. Reasonable life and the people advertising perience. Looking for comparatively offer will be accepted. Write or wire new progressive station. East or south- Lester L. Gould, WJNC, Jacksonville, may attain a greater share of the east. Art Kellar, 393 Stanhope St., North Carolina. Radio -Electronics School regards of business." Brooklyn, New York. Modulation monitor, latest Gates Manager --sales manager. Now employed model M -Q 2639, new, never unpacked. Enrollment Now Past 800 seeks change. Ten years successful Catalogue price $320. Available immedi- charge of industry relations. radio sales experience in both large and ately. WAND, Canton, Ohio. MORE THAN 800 students are en- small stations. Will arrange personal Backers of the school are Herb- interview at own expense. References For sale - Blaw -Knox tower, lighting rolled in the Radio -Electronics ert L. Pettey, executive director from industry's top executives. Long equipment, 154 feet above insulators and 50 foot sub -structure. KCMC, Tex- School of New York, recently WHN New York; William B. range opportunity more important than Texas. immediate compensation. Box 307 arkana, formed by a group of radio and Dolph, executive vice president of BROADCASTING. Will sell for $5200.00 F.O.B. Sioux City, television executives. The school, American Broadcasting Stations, Announcer -copywriter. Experienced, one Iowa -One new 350 foot heavy Win - courses in AM, year Florida station, two years college, charger tower complete. Will support which offers four Washington; Oveta Culp Hobby, an FM array. Can make immediate de- FM, and TV, including an ad- single, 23, sober workman, good voice. Carman, Radio Station vice president, KPRC Houston; Will travel. Available one week notice. livery. Frank vanced course in FM -TV, is ex- Box 285, BROADCASTING. KIITA, Salt Lake City, Utah. Hamilton Hoge, president, U. S. For Sale 1000 watt Western Electric Type 352E1 pected to supply much of the de- Television Mfg. Corp.; John Shep- transmitter. In excellent condition. mand for trained men in radio Will sell excellent midwest daytime Available immediately. Radio Station ard III, Yankee Network chair- station with high potential or half in- KDAL, Duluth, Minnesota. manufacturing concerns through- man; Harry C. Wilder, president, terest with management responsibili- out the country. ties. Reason for sale -health. Requires Two new Presto 8 -D recorders with Central New York Broadcasting Box 251, 1 -D heads and equalizer. Reasonable. L. Corp.; Hogencamp, presi- United Broadcasting Company, 64 E. R. Duncan, former president Harold BRÓ CASTING.payment. Lake Street, Chicago 1, Illinois. of RCA Institute and William dent, Television Projects Inc.; Kilowatt network station large southern city. Operating profitably. Owner unable Wanted to Buy Campbell, until recently European William M. O'Neil, president, WJW devote time to station. Give financial manager of Press Wireless, are Cleveland; Ralph Brunton, presi- reference with inquiry. Box 281, BROAD- Radio executive with 17 years experi- CASTING. ence wants to buy interest in local AM directing the training program dent KGW San Francisco; John station and take active part in manage- while Ed Kirby, WMAK Nash- De Witt, president, WSM, Nash- ment. Network affiliate preferred. Box 836, BROADCASTING. ville, serves as vice president in ville. Small station, presently unprofitable FOR SALE unit preferred. Box 69, BROADCASTING. Approximately 300 foot tower capable TEXAS of supporting FM. Box 190, BROAD- FOR SALE CASTING. 250 WATT STATION Small station, operating unprofitably or a CP preferred. Box 200, BROADCAST- $35,000 ING. 250 or 1000 watt fullttme station. Cash Located in a desirable Texas or terms. Box 299, BROADCASTING. market that has attractive liv- Absolutely new Wincharger type 300, 360' tower ing conditions and consistently Miscellaneous good business. This is a fulltime A-4 lighting, 1 extra set metal earth station that is making money, Yours, two dollars each five'dollars top including: photographic course sold. Arthur Coop- but profits can be definitely in- anchors, 1 top guy set and mounting plates for GE creased. er, WVOS, Monticello, N. Y. Write exclusive representatives Krom -A -Tone post cards -Best, most 6 -bay FM antenna. Also, new General Electric economical method to display any prod- uct. Samples on request. Graphic Arts type BY -6 -A, 6 -Bay FM antenna complete for BLACKBURN- HAMILTON CO. Photo Service, Box 365 -F, Hamilton, Ohio. installation atop Wincharger type 300 tower. Radio Station Brokers Jockey's comedy script collection. $5.00. Tower, FM antenna stored and ready for imme- Kleinman, 1735 -T N. Bronson, Holly- WASHINGTON, D. C. SAN FRANCISCO wood, 28, Calif. diate delivery at cost price of $11,413.50. James W. Blackburn Ray V. Hamilton Announcing for Radio-Kilmer. Newest 1011 New Ramp- 235 Montgomery publication In its field. Used by nine shire Ave. St. universities, 300 stations. $2.50. Uni- 282, National 740S Exbrook 2 -5672 versity Radio Publications, Box 1136 BOX BROADCASTING University Place Station, Des Moines, Iowa. BROADCASTING Telecasting January 5, 1948 Page 67 KCRG, CEDAR RAPIDS New KURV -FM Edinburg, AM OUTLET, LAUNCHED New Jury- Listeners Operates Sunrise -9 p.m. LAUNCHING of the Cedar Rapids FROM PROSECUTOR to KURV -FM Edinurg, Tex., took the (Iowa) Gazette's new AM station, broadcaster overnight is the air Christmas Day, operating on KCRG, on Dec. 20 followed by story of Bernard G. Peter, 104.9 mc. (channel 286) with effec- approximately one month the start who has resigned as Asst. tive radiated power of 1000 w. Pro- of operations of the Gazette Co.'s State's Attorney for Balti- gram schedule of the AM daytime FM station, more City to become general station, KURV, is duplicated on KCRK. The AM manager of WMCP, new FM the new FM affiliate from sunrise outlet, on 1600 outlet in Baltimore. Mr. Peter to sunset, after which time KURV- had held the po- FM local kc with 5 kw, is government programs talent until operating from sition for the past nine years 9 p.m. 5:30 a.m. to mid- and before that he was en- Louis Aiken, general manager of night, while its gaged in the newspaper and both stations, has announced that sister FM sta- publishing business in Balti- until further notice, present AM tion, which took more. WMCP expects to take sponsors will get FM as a "free the air about Feb. 1, 1948 bonus." the air Nov. 16, KENNETH SICKINGER (1), ad- with 20 kw on channel 234, Mr. Aiken also announced the operates seven vertising manager of the radio divi- 94.7 mc. following changes in the stations' Mr. Biggar and a half hours sion, and Samuel Insull Jr., vice - staff : Jane Trimmer, formerly with daily with 18 kw president and radio WARL Arlington, Va., promoted division direc- radiated power on 96.9 mc (Chan- tor, for personnel includes: Neil C. Conk- to manager of station operations; arranging a display the nel 245) . lin, commercial manager; Wayne Marylouise Graymount, formerly Stewart -Warner Corp. open house Dedicatory programs on KCRG L. Babcock, chief engineer; Wade with WIN% Washington, director held in Chicago last month. Event, were broadcast 9 -10 p.m. on Dec. Patterson, program and news di- of women's activities; and Dorothy celebrating firm's 35th anniversary, 20 and 8:30-10 p.m. on Dec. 21. rector; Edna A. Herbst, promo- Qualls, previously with KNOW drew 15,000 people comprising em- They featured, in addition to or- tion- publicity director; Jack Paul- Austin and KWBC Fort Worth, ployes, their families and friends. chestral and vocal numbers, greet- sen, continuity editor; Wally Pear- continuity editor. ings from executives of MBS, with son, chief announcer; Emmett Has - Forjoe & Co. represents both TORRINGTON STATION which KCRG is affiliated, from per- sett, sports director; Mrs. Mar- KURV and KURV -FM nationally. sonalities heard on Mutual and garet Ramson, traffic manager; OPERATING ON 1 kw from national, state and local po- Phyllis Raftery, music librarian, WLCR Torrington, Corm., new litical figures. Cedar Rapids' may- and Roger Sherman, office man- FINANCIAL WRITER HITS daytimer on 990 kc, 1 kw, began or, Frank K. Hahn, and numerous ager. Rural programs are in charge KALTENBORN'S STAND operations Jan. 1, it was announced local civic, religious and educa- Conn, farm edi- by Frederick E. Bieber, general of Rex Gazette H. V. KALTENBORN, tional leaders appeared personally tor, assisted by Dan Jackson, farm NBC news manager. on KCRG during the dedication. commentator, again has been taken announcer. to task his WLCR is owned by The Litch- Several Middle West stations sent The KCRG -KCRK transmitter for criticism of the Chicago Board of Trade. field County Radio Corp., of which verbal and musical salutes, the sta- and towers are eight miles east of J. Richard Dobbins is president. tion reports. Programs on KCRG's Phil Hanna, financial editor of Cedar Rapids and studios and offi- the Chicago Daily General Manager Bieber, formerly first day of operation also included ces in downtown Cedar Rapids. Col- News, in his Dec. 22 column, chided assistant manager of WTHT Hart- an interview with Henry Ford II. lins Radio Co., a Cedar con- Mr. Kalten- Rapids born for remarks the commentator ford, supervised all phases of the General manager of KCRG - cern, built and installed practically made in a recent Miami speech. construction of the new station. KCRK is George C. Biggar. Other all of the technical equipment. "One would think from Mr. Kal- Program department personnel tenborn's remarks that all any of WLCR includes Bob Shields, man had to do to make money in formerly with WDRC Hartford, the grain exchange was to have and Hal Koset, previously with \n//, WLIB New York. money with which to speculate. By implication every trader on the exchange was raising the price of Two New FM Stations t V wheat against the user of bread," J Mr. Hanna wrote. Go on Air In Alabama I In defense of grain speculators, TWIN DEBUT of WSGN -FM the financial writer said it was the Birmingham and WHBS -FM - "short seller" who exerted a de- Huntsville, Ala. took place Dec. pressing influence on prices. He 21. The former, owned and operat- called on Mr. Kaltenborn's spon- ed by the Birmingham News Co., sor, the Pure Oil Co., to give a operates with 7920 w effective ra- spokesman from the Chicago Board diated power on 93.7 mc. (channel of Trade time in which to defend 229) and the latter, owned by the its business practices. Huntsville Times, broadcasts on Leo Burnett Co., Inc., Chicago 95.1 mc. (channel 236). agency representing the oil com- Outstanding features of FM PIE'S A STAR IN pany had indicated Dec. 23 it were explained in WSGN -FM's in- would ask the commentator to an- itial broadcast, also carried over swer Mr. Hanna's comments but WSGN. Taking part were Henry ANY LEAGUE! said Mr. Kaltenborn's remarks on P. Johnston, executive vice presi- stock market speculating were not dent of The Birmingham News Baseball's immortal Pie Traynor has been a glittering directed "specifically" against the and managing director of the two KQV sports star for over two years. Pie's greatness Chicago Board of Trade. Stations; Gene Plumstead, pro- goes right on, in his nightly sport chats and through gram director of WSGN and WSGN -FM; Jimmie Willson, pro- Pie's numerous and inspiring speeches. KQV stars are KWAD Towers Up gram manager of WAFM (FM) continually building this same sort of good will, which WITH ERECTION of two towers Birmingham; Craig Lowe, WSGN announcer, passes right along to KQV advertisers as a big bonus completed, KWAD expects to be on and Mrs. Johnston, formerly featured on in listener preference and response! the air within two months at Wa- WSGN. dena, Minn., H. G. Alexander, general manager of Associated "TOYS For Tots ", a drive which will become an annual promotion by PITTSBURADRGIOH'S AGGORESN SIVE Broadcasters Inc., the KWAD per - WWRL New York, resulted in the col- mittee, announces. KWAD will be lection of hundreds of toys that were STATI distributed at Christmas time to a 1 -kw unlimited time operation needy children. Dally announcements KQV Basic Mutiial'Network Natl. Reps. WEED & CO. on 920 kc. Studios will be in Wa- urging radio listeners to contribute the toys were aired over WWRL dur- dena's First National Bank Bldg. ing December. Page 68 January 5, 1948 BROADCASTING Telecasting of broadcast income. They are tional spot, but build the special things people need every day. types of business suited to their Car Radio Increase Hon. Tom Klemm "Least progress has been made special performance. George Hartman Co. EIGHT out of every 10 new in the soft lines-clothing, tex- "The new era -the Community 807 N. Michigan Ave. passenger cars will be tiles and accessories. Radio is short Era -has arrived in radio at last. Chicago 1, Illinois. equipped with a radio, ac- in these categories, with black- Its progress should amaze the op- Dear Tom: cording to Sylvania Electric and -white getting the bulk of the timists and confound the pessi- You've heard about our Salvation Army Products Inc., New York. business. Network, and spot have mists." Christmas basket ahow. We raised $7- never made 409.50. Then Only slightly fewer passen- important progress in after about 5 ger cars will be produced cracking these lines. Shoes seldom houre o' broad - in Preston New Commercial Castin' this 1948 as compared to 1941 use radio nationally. special show production, the firm "Now, as retail stores use radio which was all said, Program Director of WGN live -en full o' and 84% on a local basis effectively to sell will be equipped APPOINTMENT of Walter J. special request- with radios. That means a such products, the natural devel- in', donatin' total of about opment will be for those same re- Preston as commercial program di- an' carryin' on 2,860,000 units rector WGN Chicago effective -the broadcast and a gain of approximately tailers to ask for national adver- of crew made a Jan. 5 (today) was announced last remote o' a 265,000 over the 1941 record. tising support on the radio. Na- 300,000 dollar tional manufacturers who have week by Frank P. Schreiber, sta- fire. Berton been putting their appropriations tion manager. Sonia, Virgil Mr. Schmit, Mort into space media because that's Preston, who has been ac- Cohn, BiU Dix- Community what their dealers demanded, can tive in an executive radio capacity on and Bob since 1925, will have charge of Morris were (Continued from page 18) shift appropriations as the retail- the principles ers swing to radio. program development for WGN, beet part stations must get their devoting his time to building new o' it wuz that main reve- Other Types they took nue from stores. Therefore they programs and strengthening shows Major Ward of the Salvation must learn how to service retail "Many other types of products currently on the air. Buckingham Army along to advertisers. and services are open to the en- Gunn continues as program di- pass out coffee rector. an' donuts to "Fortunately, research and de- terprising broadcaster. Effects of the firemen, velopmental work have the long -range industry campaign Mr. Preston entered radio in 1925 ... a nice eve- brought nin' work ... amazing advances in radio -retail to develop broadcast advertising when he was appointed manager of but, what else techniques. National are just being felt. The snowball WIBO Chicago. Successively he would you ex- Retail Dry pect o' 5000 Goods Assn. has stimulated thou- is starting to roll. If stations sell held executive positions with watts at 580. . with Columbia pro- sands of stores radiowise by its and service retail advertising in- WBBM Chicago, WINS New York grams too . . . yep. read service. annual broadcasting contests. Re- telligently, more advertising money and Cowles Iowa Network. In 1937 yre. tailers are learning from each will be available than they can he returned to WBBM where he algy. other that modern advertising con- possibly use. was placed in charge of Wrigley sists of more than merely filling "There's room for many hun- Productions and later, in 1941, pro- WCHS white space with drawings and dreds of new stations -AM, FM gram operations, a position which prices. They are discovering the and television. They will take noth- he resigned a few months ago Charleston,W.Va. powerful impact of the spoken ing away from network and na- [BROADCASTING, Sept. 22]. message. "NAB opened the way originally for retail development with its 1943 retail promotion plan, which NAB Estimates 1947 Gross led to the 1945 Joske clinic in San Antonio, and intensive follow - up ever since. The association Is $357,296,000, Up 8.2% maintains a special division to ad- vise stores and stations in use of GROSS broadcast time sales in Local revenue rose 17% in 1947 the medium. It is directed by Miss 1947 (actual sales minus frequency over 1946, NAB found; national Lee Hart, who was radio director and promotional discounts) were spot rose 9.7 %; national network of Joske's during the 1945 clinic. estimated last week at $357,296; was off 0.7 %; regional was off 000 by Dr. Kenneth H. Baker, NAB 3.4 %. Allied Stores' Research Director of Research. This repre- NAB did not touch FM time "Radio development by retail or- sents an increase of 8.2% over sales in its survey. ganizations kept pace. For example, 1946. Correcting for underestimating Allied Stores Corp., nationwide Using a sample which Dr. Baker of 1946 revenue, and adding the FM STATION )rganization operating department says is projectable to the entire expected increase for 1947, NAB stores, maintains an operating and broadcasting industry, the esti- showed these increases and de- W- -- CAPITAL OLD DOMINION experimental unit for the develop- mates show an increase of $20,- creases: ment of radio techniques. Joske's 000,000 in local advertising, bring- GROSS REVENUE of Texas is an Allied store. The ing the total above network ad- 1947 1946 NOW OPERATING research includes special studies vertising for the first time since National net.__ $125,796,000 $126,739,000 in use of television, a promising records have been kept. Regional net.__ 5,500,000 5,728,000 National spot__ 90,000,000 82,917,000 18'/2 HOURS DAILY medium for retail selling. A recent survey by Dr. Baker Local retail____ 136,000,000 116,380,000 "Successful radio selling by [BROADCASTING, Dec. 1] showed Total 357,296,000 POWER stores can have an important in- station sales up about 8% in 1947, 331,764,000 47,000 WATTS AUTHORIZED fluence on further growth of net- with operating expenses up 9%. NAB estimated gross billings work and spot advertising, since [It is understood the latest survey (based on one -time rate for com- suppliers watch closely every new covered 50 stations.] parison with other media using the In this Major Market wrinkle in advertising and retail- In compiling the latest estimates, gross billing formula) at $500,- ing. During the Joske clinic, to NAB said the arrival of new sta- 900,000. This compares to $433,- cite one example, sales of a cos- tions was taken into account, with 000,000 in 1946, as computed in USE WMBG metic line jumped amazingly 1,062 licensed stations (1,524 in- NAB's annual "Charts and Tables" pro- for the broadcast industry. CO. through use of the beamed cluding CPs) as of Jan. 1, 1947, REPRESENTED BY JOHN BLAIR 8 gram technique. The president of and 1,600 licensed stations (about Stations participating in the the cosmetic company flew to San NAB computation were asked including CPs) as of Jan. 1, Antonio to find out what was go- 2,000 their percentage change in the four ing on, and soon became a radio 1948. All estimates of 1946 local categories of time sales. All were convert on a national basis. Manu- advertising "were seriously under on the air Jan. 1, 1946. New sta- facturers understand that language the actual figures," says NAB, tions are estimated to have devel- 3f sales increases. "especially those for local retail oped $14,000,000 in local business "Food, along with drugs and toil- advertising, as revealed by the during the year, with spot sales etries, comprise the chief sources FCC recently." of $1,500,000 to $2,000,000. WIC BROADCASTING Tele casting January 5, 1948 Page 69 Petition Denied FCC Actions Columbia Bcstg. Service Inc. -Adopted memorandum opinion and Order deny- (Continued from page 59) ing petition requesting reconsideration FCC Box Score of Commission action of Oct. 10, 1947, FCC BOX SCORE of actions Applications denying petition of Clear Channel Bcstg. Cont.: Service requesting certain information as of last Friday stands as Assignment of License concerning FM. KSFA Nocogdoches, Tex. -Consent to follows: Standard stations - assignment of license to Nacogdoches Extension Granted 1,518 licensed, 450 construc- Bcstg. Co. Inc. Clear Channel Bcstg. Service and Na- tion permits, 263 applications tional Bcstg. Co. Granted requests for AM-1350 kc in pending file, 374 applica- Radio Delano, Delano, Calif. new extension of time to file briefs in Doc- -CP ket 6741 and 8333; extended time from standard station 1350 kc 1 kw D. tions in hearing; FM -84 Jan. 5 to Jan. 12, 1948. licensed, 222 conditional License Term December 30 Decisions . . . grants, 745 CPs (of which Adopted order directing that license BY COMMISSION EN BANC term for every international broadcast- 286 are on air under special FM Grants ing station presently licensed shall end temporary authority), 58 ap- two Class A at earlier of following dates: (a) March Authorized conditional 31, 1948, or (b) first day on which its plications pending, 54 appli- FM grants, one in lieu of previous operations are not controlled, by agree- cations in hearing; television Buying - power Class B grant; issued CPs three Class ment or otherwise, by Department of A and five Class B stations and seven -six licensed, 66 CPs (of for your prod- Class B CPs in lieu of previous con- State, Office of International Informa- tion and Cultural Affairs, or other gov- 11 66 uct! ditions. which are on air), ap- Son Diego Hearing Designated ernment agency supervising operation plications pending, of which leads oil U. S. cit- of International broadcasting; provided, Whittier Bcstg. Co., Whittier, Calif. that this shall be without prejudice to 33 are in hearing. ies for the sixteenth -Designated for hearing application for consideration of appropriate application Class A FM station, in consolidated filed by licensee of any such station for time' in two years in proceeding (Dockets 8321 et al) upon authority to operate otherwise. issues 1 and 6 inclusive set forth in FCC per capita retail sales order of April 23, si heduled to be heard December 31 Decisions . . . December 30 Applications . . , and services. Reach Cali- in Los Angeles Jan. 21. DOCKET CASE ACTIONS ACCEPTED FOR FILING TV -82 (By the Commission) fornia's 3rd great market -76 mc AM-1390 kc Announced final decision granting ap- from "within" with KFMB. Liberty Bcstg. Corp., Atlanta, Ga.- Turlock Bcstg. Group, Turlock, Calif. plication of Lee -Smith Bcstg. Co. for CP new TV station, Channel 920 1 Granted -CP new standard station 1390 kc 500 w new station Fairbault, Minn., kc 5, 76 -82 mc, power 17.768 vis, 9.37 kw aur, D. AMENDED to change power from kw unl. DA -DN, subject of approval of lune, 1947 ant. 555 ft. trans. site and ant. system by CAA; and 500 w to 1 kw; hours from D to uni.; Waiver Extended install DA -N, non -directional D; changes denial of application of KFNF Inc. for in ground system and change trans. CP change trans. site of KFNF Shen- Adopted order extending from Dec. 31, location. andoah, Iowa, install new ant. system 1947 to March 31, 1948, waiver of re- and Increase D power to 5 kw (pres- quirements of Sec. 3.661(a) of TV rules Modification of CP ently operating 920 Ira 1 kw -D 500 w -N), which requires TV licensees to broad- KUOA -FM Siloam, Spring, Ark. -Mod. without prejudice to immediate filing of cast 2 hrs. minimum in any given CP which authorized new FM station application specifying operation which broadcast day and not less than 28 for extension of completion date. will provide operation of Lee -Smith hrs. per wk. WSRK Shelbyville, Ind. -Mod. CP Bcstg. Co. and other proposed and ex- Request Denied which authorized new FM station for isting stations with protection in ac- extension of completion date. cordance with Commission's standards. News Syndicate Co. Inc., New York- (Comrs. Coy, Jett and Jones not par- Now operating KFMB -FM Denied request for postponement of FM -105.9 mc ticipating). New FM oral argument in York cases; Boston Radio Co. Inc., Boston -CP Adopted order granting petition filed BASIC AMERICAN NETWORK extended time for filing briefs from new FM B) by Patrick Joseph Stanton insofar as 6 to 9, 1948. station (Class on Channel (Pacific Coast) Jan. Jan. 290, 105.9 mc, ERP 50 kw and ant. it requests reopening of record and ac- height above average terrain 352 ft. cept into record additional evidence; Action Withheld and record in proceeding is reopened SAN DIEGO, CALIF. KILO Grand Forks, N. D.-Held in Modification of CP and affidavits of James T. Duffy Jr. and abeyance action on KILO's renewal of WCOL -FM Columbus, Ohio-Mod. CP. Patrick Joseph Stanton, dated Oct. Owned, Managed by JACK GROSS license. pending securing of further In- as mod., which authorized new FM sta- 3, 1947, and Oct. 6, 1947, respectively. Represented by BRANHAM CO. formation, and present license was ex- tion for extension of completion date. are accepted into evidence in said pro- tended on temporary basis only to WPAM -FM Pottsville, Pa. -Same. ceeding. Further ordered that applica- March 1, 1948. WCLC Clarksville, Tenn. -Same. tion of Patrick Joseph Stanton for KFJM Grand Forks, N. D.-Held in WPLH -FM Huntington, W. Va. -Same. Class B FM station in Philadelphia is abeyance action on KFMJ's application granted, 106.9 mc (Channel 295), 20 kw, for renewal of license, pending secur- FM -88.5 mc ant. 370 ft.; cond. (Comrs. Jett and ing of further information, and pres- The County of Los Angeles, Calif.; Jones not participating). ent license was extended on temporary Mt. Wilson, Calif. -CP new FM station Adopted final decision granting appli- basis only to March 1, 1948. non -commercial on 88.5 mc, Channel cation of Citizens Bcstg. Co. Inc. for SPEARHEAD/ NG 203, power of 1 kw. AMENDMENT cor- new station at Abilene, Tex. 1340 kc Assignment of License recting resolution. 250 w unl., subject to cond. that ap- THE PROGRESS KRDO Colorado Springs, Col.- Grant- plicant file within 60 days from grant ed assignment of license from Pikes TENDERED FOR FILING application for mod. CP specifying Peak Bcstg. Co., co- partnership, to AM -1400 kc trans. site and ant. system meeting re- Pikes Peak Bcstg. Co., corporation. Arvo Haapanen, Arcata, Calif. -CP quirements of Commission's standards. new 1400 250 Application of Abilene Bcstg. Co. for Relinquishment of Control standard station kc w uni. Stock Acquisition same facilities is denied. (Comrs. Coy, KFAB et al Omaha, Neb.- Granted KCOL Fort Collins, Col.- Acquisition Jett and Jones not participating). consent to the relinquishment of of stock owned by Wilbur E. Rocchio in BY COMMISSION EN BANC affirmative control over 1 FAB Bcstg. licensee by J. Herbert Hollister. (38 sh. AM -1310 kc Co. by Sidles Co. to Star Printing Co. capital stock). Four States Bcstrs. Inc., Joplin, Mo. Transfer of Control of -Granted CP new station 1310 kc 5 kw- Modification CP D 1 kw -N using different DA -DN unl., WSGC Elberton, Ga.- Granted volun- WAKR Akron, Ohio-Mod. CP to make subject to approval of proposed trans. tary transfer of control of Elberton changes in DA. site and ant. system by CAA, and to Bcstg. Co. from John L. Barnes to Harry Assignment of License cond. that applicant take proper cor- G. Thornton and Gradua T. Christian, WKRC WCTS -FM Cincinnati, Ohio - rective action with respect to all in- each of whom now own 33 -1/3% stock Consent to assignment of license of terference complaints arising out of interest in licensee. standard station WKRC and FM station blanketing and cross -modulation effects. Hearing Designated WCTS to Radio Cincinnati Inc. AM -1390 kc Marion Co., AM-650 kc WLAN Lancaster, Pa.- Adopted order Bcstg. Marion, Ill. -Des- Jack Cecil, Midland, Tex. -CP new granting petition of Peoples Bcstg. Co. ignated for hearing application for new 650 250 w D. station 1150 kc 250 w D. standard station kc for leave to amend its application by Patrick G. Smith, Bishop, Calif. -Des- ignated for hearing application for new station 550 kc 250 w D. AM -1150 kc Tri- County Bcstg. Co., Rock Hill, S. C. -Granted CP new station 1150 kc 1 kw RADIO'S BEST BUY D; engineering cond. IN THE Modification of CP MUSICvMOVES KSBW Salinas, Calif.- Granted mod. NATION'S CAPITAL CP for approval of DA system and to specify studio location; Sec. 3.30 waived. KEYS Corpus Christi, Tex. -Granted 'SA) MERCHANDISE mod. CP to make changes in DA and II TA FMI change type trans.; engineering cond. AN FRANCISCO WIPR Santurce, P. R.- Granted mod. CP to change main studio location of WIPR from University of Puerto Rico. Rio Piedras, to Stop 20, Ponce de Leon EYERETT L.D/LLI1RD Ave., Santurce, P. R. Top -name advertisers are cashing -in GEN. NCR. Petition Granted on KSFO's planned music because it pays off moves merchanidse. Ask Turlock Bcstg. Group, Turlock, Calif. ... -Granted petition requesting that its your Bolling Company representative. application for new station 1390 kc 1 kw 1319-F -STREET, NW uni. be designated for hearing in con- solidated proceeding with Frank M. Wesley I. Dumm, President Helm et al Docket 7830 et al, scheduled Philip G. Leroy, Vice -President Jan. 12, 1948. ít/ Page 70 January 5, 1948 BROADCASTING Telecasting submitting additional engineering data; AM-Hearing reconsideration of Commission's action Blackhawk Bcstg. Co., Sterling, III. COURTESY OF WIRA of April 30, 1947 in designating said ap- -CP 1240 kc 250 w uni. plication for hearing, severance and WTAX Springfield, 111. -Same. 7- Year -Old Invalid Showered grant of said application. Commission Parties respondent: WBBC Chicago; you accepted said amendment, removed ap- WEDC Chicago; WCRW Chicago With plication from hearing docket and WQUA Davenport, Ia.; KBIZ Ottumwa, Gifts granted CP to change frequency from Ia.; KWLC Decorah. Ia.; KDEC Dubu- ,fr 1320 to 1390 kc, hours from D to unl.. que, Ia.; WIBU Paynette, Wis.; WHBF WHEN DOUG SILVER, mana- install DA and change trans. location, Rock Island, Ill.; WJBC Bloomington. 4U subject to approval of proposed trans. Ill.; KFMO Cape Girardiau, Mo.; WEBQ ger of WIRA Ft. Pierce, Fla., found site and ant. system by CAA, and sub- Harrisburg, Ill.; KWOS Jefferson City, out that a little girl in his town ject to acceptance of whatever inter - Mo. was Of ferrence might be received from pro- To be held Jan. 5 in City Court dying of cancer, his station posed operation of WEAM Arlington, Room, Sterling, and Jan. 6 in Room went into action. O,Y Va. 314 Federal Bldg., Springfield. Mr. Order to Show Cause JANUARY 6 Silver learned on Dec. 15 KTSW Emporia, Kan.- Adopted order that Reba Nell Bowman, who would to show cause hearing Feb. 2. AM- Further Hearing at on Coastal Bcstg. Co., Lakeland, Fla. - be seven years old Dec. 18, might 1948, in Washington, (1) whether trans- CP 1230 kc 250 fer of control of Emporia Bcstg. Co. to w uni. not live until Christmas. He sug- N'NFN R. J. Laubengayer, Sidney F. Harris and WSIR Winter Haven, Fla. -Same. John F. Harris, acting jointly and by Intervenor: WDAE Tampa, Fla. gested a combination Christmas - - yÓ!/ agreement, written or oral, was con JANUARY 7 birthday party, and her parents sumated on or before July 15, 1948; (2) and the doctor agreed. whether Emporia Bcstg. Co. and R. J. AM- Further Hearing heartily asf Laubengayer, Sidney F. Harris and John WGBF Evansville, Ind. -CP 1280 kc The first appeal went out over 5 kw uni. DA. F. Harris, have violated Sec. 310 (b) of WIRA's antenna Dec. 16 on Mrs. Act and Sec. 1.321 of Commission's WMRO Aurora, Ill. -CP 1280 kc 250 rules by failing to file application for w -D 100 w -N uni. Doug Silver's morning show, Join ETUL transfer of control of Emporia Bcstg. Intervenors: WDSU New Orleans and the Ladies. For two days a pro- Co. to H. J. Laubengayer, et al, and by KSFT Trinidad, Col. Party respondent: 5,000 WATTS failing to comply with provisions of WTCN Minneapolis. cession of townspeople filed into the afte Sec. 1.321 of rules; and (3) whether in WIRA offices bearing toys for the event Commission should find that Such JANUARY 7 violation occurred, Commission should AM- Hearing little girl's early Christmas. institute proceedings looking to revoca- Piedmont Bcstg. Co., Greenville, S. C. tion of license of Emporia Bcstg. Co. -CP 1440 kc 250 w uni. DA -N. Organizations pitched in -the KOMA for KTSW, or require compliance with Harold H. Thorns, Spartanburg, S. C. Elks club would bring a roast tur- 50,000 WATTS provisions of Sec. 310 (b) of Act and -CP 1440 kc 1 kw uni. DA. rules. WMRC Greenville, S. C.-CP 1440 kc key; the Ft. Pierce Police Dept. BY THE COMMISSION 5 kw unl. DA -DN. sent a blue silk dress; Jack Harris, Par7ñ"a 1 t. Brunswick Bcstg. Corp., Brunswick, a local real estate man, promised Na Motion Denied Ga.-CP 1440 kc 1 kw uni. DA -N. Repre,ennua The Four States Bcstg. Co. Inc., JANUARY 8 to play Santa. ,nal Hagerstown, Md.- Denied without prej- of AM- Hearing On Thursday morning Dec. 18 udice to filing motion at later date KOOS Coos Bay, Ore. -CP 630 kc 1 kw requesting simplification of issues pur- uni. Santa came to Reba's house. suant to Sec. 1.814 of rules on prehear- Ing conference, petition of Four States Petition te intervene pending by KOH The kids from Reba's fourth requesting advancement of hearing Sacramento, Calif. grade class sang Christmas carols, date scheduled Feb. 23, 1948, to as early AM- Hearing as possible; and further requesting de- KOY Phoenix, Ariz. -CP 550 kc 5 kw -D and the WIRA tape recorder pre- kOMq letion of issues No. 2 -6 designated for 1 kw -N uni. served the whole thing and broad- hearing In Commission's order of Aug. AM- Hearing 28, 1947. Capitol Bcstg. Co., Trenton, N. .1- cast them to the townspeople that CP 1260 kc 1 kw uni. night. The next day, by popular WSWZ Inc., Trenton, N. J. -CP 1260 Hearings Before FCC . . . kc 5 kw uni. DA. request, the broadcast was re- JANUARY 5 Morristown Bcstg. Co., Morristown, peated, and the principal of the AM- Further Hearing N. J. -CP 1250 kc 500 w D. elementary school, C. W. Isbill, had WDZ 111. Intervenors: WHOL Allentown, Pa.; the broadcast time announced in all Bcstg. Co., Decatur, -CP WNDR Syracuse, N. Y.; WNAC Bea- 1050 1 D. kc kw ton; WCAU Philadelphia. Parties re- classrooms so all children could AM- Further Hearing spondent: WOV New York and WHBI hear it. Washtenaw Bcstg. Co. Inc., Ann Ar- Newark, N. J. bor, Mich. -CP 1240 kc 250 w unl. JANUARY 8 -9 T -C Bcstg. Corp., Lansing, Mich. - Same. AM- Hearing Motor State Bcstg. Co., Ypsilanti. Oral J. Wilkinson, Murray, Utah -OP Mich. -Same. 1230 kc 250 w uni. Suburban Bcstrs. Jackson, Mich. - Weber County Service Co., Ogden, 47.7% Same. Utah-CP 1240 kc 250 w uni. Detroit. To be held Jan. 8 in County Court Intervenor: WLOK House, Murray, and Jan. 9 in Federal AM- Further Hearing Court Room 210 at Ogden. of all Logansport Bcstg. Corp., Logansport, Parties respondent: KOVO Provo and Ind. -CP 1230 kc 250 w unl. KVNU Logan, Utah. Kosciusko Bcstg. Corp., Warsaw, Ind. JANUARY 9 -CP 1220 kc 250 kw D. Iowa radio families Party respondent: WJOB Hammond. AM- Hearing Ind. Metropolitan Houston Bcstg. Co., Houston, Tex. -CP 1060 kc 1 kw -N 5 JANUARY 5 -6 kw -D DA uni. AM- Hearing AM-Hearing Utah Valley Radio Bcstg. Co., Ameri- Rochester Bcstg. Co., Rochester, Minn. "LISTEN MOST" can Fork, Utah -CP 1400 kc 250 w uni. -CP 970 kc 1 kw uni. DA. Springville Radio Co;, Springville, Parties respondent: WDAY Fargo, Utah -Same. N. D., and WHA Madison. Wis. to To be held Jan. 5 in City Hall, Spring- ville, and Jan. 6 In City Hall, American Fork. Feature (Continued from page 10) ments brought to the doors of the Farley Co. was too large for the KFXJ store to handle, and in the first WHO day's sale stocks were so depleted SANTA CLAUS makes his last Passes Another that it was impossible to stay open visit. Doug Silver (at mike), is re- (during daytime) 9 cording Milestone as late as p.m., the originally an- the event on tape recorder nounced closing hour. while Reba Nell Bowman lies sur- 8.9% to B! Two busloads of out of town cus- rounded by presents and letters she Station tomers and 1500 local residents received from listeners. 22 YEARS tried to get in after the store closed the first day. Later spot an- i926- 1948 nouncements corrected the closing hour. Dyke at White House Western Colorado's C. J. Farley, owner of the dry KEN R. DYKE, NBC administra- 50,000 Watts goods concern, expressed astonish- tive vice president, was a White PIONEER ment and complete satisfaction with House caller last Tuesday as mem- DES MOINES Radio Voice the response to his advertising by ber of a committee representing a radio campaign. He said that pre- United Nations group sponsoring Free & Peters, Inc. GRAND JUNCTION vious experience with other media juvenile relief. President Truman had never produced as excellent was invited to deliver an address Representatives results. on behalf of the movement BROADCASTING Telecasting January 5, 1948 Page 71 WFIL -FM Begins Regular Fax Service With 2 Editions Daily RACE TO BE THE FIRST sta- Bellevue - Stratford Hotel in down- tion to start a regular and per- town Philidelphia. Other demon- manent facsimile service apparent- stration sites will be announced, ly was won last Monday (Dec. 29) and demonstrations also are be- by the Philidelphia Inquirer sta- ing scheduled before large groups tion, WFIL -FM, which has begun by the station. sending two editions daily. WFIL has indicated that it ex- First broadcasts were received at pects to have 36 recorders in the 12:15 p.m. at the start of the an- near future. The models now being nual conventions of the American put into use were constructed by Assn. of Teachers of Journalism the General Electric Co. in ac- and the American Assn. of Schools cordance with specifications set by and Department of Journalism, Radio Inventions Inc., the firm both held at the Warwick Hotel. conducting facsimile research and Next day the station started development for the Broadcasters' sending two facsimile editions of Facsimile Analysis group. The Inquirer daily, an eight -pager Pages of the facsimile edition at 2:15 and a four -pager at 5 sent by The Inquirer measure 8" GREENBACKS that helped to send the U. of Kansas band to Miami, p.m. This schedule will be main- x 11" and contain many of the Fla., for the Kansas- Georgia Tech New Year's Day football game in tained daily, Mondays through regular features of a daily news- the Orange Bowl are turned over to Gov. Frank Carlson of Kansas Fridays. paper -news, features, pictures, (center) by Ben Ludy (r), general manager of WIBW Topeka. The Formal announcement of the in- cartoons, women's pages and cross- greenbacks represent part of the money raised by the WIBW staff to auguration of the service was word puzzles. The edition is writ- help finance the band's trip. Russell Wiley, director of the band, is at left. made by Roger W. Clipp, general ten and edited in The Inquirer's manager of The Inquirer stations. facsimile news room. The pages He also announced that only a lim- are placed on a scanner and car- from 5 -5:15 for the late facsimile Means to Better Service ited number of recorders were in ried over an equalized telephone edition. operation, but others will be in- line to the WFIL -FM transmitter The Inquirer has been experi- Topic for RMA Committee stalled at various points in the in the Widener Bldg. four blocks menting with facsimile broadcast- PROJECTED campaign to im- city this month as they are re- away. ing since 1939, when the front prove radio set servicing and to ceived from the manufacturer. The FM station broadcasts on page of the newspaper was trans- eliminate abuses will be taken up The first recorders were in- 102.1 me and is on the air daily mitted from RCA laboratories in by the Service Committee of Radio stalled in the Widener Bldg., where from 3 -10:05 p.m. but regular FM Camden to the studios of WCAU Manufacturers Assn. at a meeting WFIL has its station, and in the transmission is interrupted only Philadelphia. The war interrupted to be held Jan. 9 at the Stevens such experiments but in 1945 The Hotel, Chicago. Plans to guide Inquirer joined with other news- the public in selecting reputable papers and radio interests in form- service shops will be considered Durr Scores ing the Broadcasters' Facsimile [CLOSED CIRCUIT, Dec 29]. (Continued from page 17) Analysis group to forward re- Under Chairman W. L. Parkin- search and development in the son, Syracuse, N. Y., the commit- opinion in the FCC's "Avco De- field. tee will prepare a program for sub- cision" in 1945. In May 1947 The Inquirer and mission to the RMA board at its Asserting that agencies can be- WFIL -FM gave Philadelphians a Jan. 22 midwinter conclave in Chi- come too lax in carrying out the preview of their facsimile news- cago. The board recently opposed will of Congress, he said "there paper, broadcasting daily editions proposed municipal legislation tc is a tendency on the part of ad- for one week with demonstration license technicians and servicemen ministrative agencies to be over- recorders set up in large depart- in New York. Sponsors of the taken in time by a sort of lassitude ment stores and other public gath- legislation deferred action while which makes them almost totally ering places. In September they RMA went to work on a self -regu- ineffective; or else they come to re- set up a facsimile news room in latory plan. gard themselves not as protectors Atlantic City and broadcast daily Under RMA sponsorship an ex- of the public interest but as serv- editions during the NAB conven- perimental radio technicians clinic icing organizations for the indus- tion. will be held Jan. 11 -13 at the tries they are supposed to repre- Bellevue- Stratford Hotel, Philadel. sent." phia. RMA President Max F. Bal He said that members of agen- FCC AGAIN EXTENDS corn will address the opening ses cies often mistake industry repre- VIDEO 28 -HOUR RULE sion. sentatives, with whom they are in constant contact, for the general ANOTHER three -month extension public, with whom they are not, of the waiver of television's "28- WORLD'S BEST TOBACCO and that similarly they sometimes hour rule" was ordered by FCC MARKET in fear confuse the voices of a last week, the waiver to extend to few Congressmen for the voice of March 31, 1948. Congress itself. The rule would require tele- WBTM-FM Mr. Durr emphasized that the il- vision stations to operate a mini- mum of two hours daily and not MUTUAL lustrations he gave referred to a DANVILLE, VIRGINIA "mythical" agency and had "no less than 28 hours a week, but has BROADCASTING SYSTEM relationship whatsoever with the been consistently waived. Had it JOHN ELMER, President not been extended, the last waiver 32,000 WATTS GEORGE H. ROEDER agency of which I happen to be a General Manager member." His speech criticizing would have expired Dec. 31. The Commission's order ex- 97.9 MEGACYCLES Exclusive National Represenrarives FBI having been construed by FBI plained that "the WEED & CO. Chief J. Edgar Hoover as an ex- continued exist- ence GEORGE P. HOILINGBERY CO New York, Chicago, Boston, pression of the views of the entire of construction difficulties and Detroit, Atlanta, Hollywood, operating problems," and the pend- National Representatives San Francisco FCC Commission -which repudi- ency of the proposal to reallocate was ated-he careful to preface Television Channel 1 to other serv- WORLD'S BIGGEST TEXTILE his last week's observations with ices and eliminate the sharing of MILLS the explanation that they were "en- other video frequencies made it tirely personal." desirable to continue the waiver.

h.igr 7 _ January 5, 1948 BROADCASTING Telecastin7 A UNITED AMERICA Promoters' Use Rose Bowl THE WSM Begins New Documentary of Series on Freedom TV Prompts Some Uneasiness LONG ISLAND AN HOUR -LONG musical docu- mentary, with VIDEO was a sure ticket to the production; yet he felt there was more than 200 en- Rose Bowl game on New Year's no legal basis for restraining this tertainers, producers and techni- Day for a Los Angeles television form of program appropriation. STORY cians taking part, will be aired by audience estimated variously be- Another pointed to possible WSM Nashville tonight (Jan. 5) tween 60,000 and 100,000 persons. precedent in standard broadcast- It's just human nature for 9-10 p.m. (CST), as the first in a was a solid boost for the ing between Muzak and MBS in series of 13 special programs on And it people to be interested most freedom. medium, most observers agreed. 1941. In this case Muzak was in- in persons, places and In addition to some 8,000 sets in tending to air an MBS broadcast events that are closest to The kick -off broadcast, Freedom homes and bars, several promoters of the World Series and the net- Theatre, which will salute the Free- had it via large screen showings work sought an injunction. The them. dom Train arriving in Nashville for a price. Although no direct court issued a temporary restrain- this week, begins a year of rededi- comment was available there is ing injunction on grounds that Every hour, on the half hour, cation, according to station. the an uneasiness among radio sta- Muzak was seeking to appropriate WHLI broadcasts the news The 12 programs to follow will all tion licensees over the appropria- MBS programming for commer- dramatize the importance of a gathered by its own News tion of their programs in this man- cial gain to itself (Muzak). Yet Bureau of things that are strong and united America. ner. Since large- screen promoters this preliminary ruling was never on right in the Long Arrangements also have been are utilizing the telecast as is, taken as far as the New 'York Ap- going made for Freedom Theatre to be industry observers believe there is pellate Court and its precedent Island listeners' own home carried live over WNYC -FM New no basis for legal action particu- value is considered flimsy. town. That's another kind of York, tonight from 10 to 11 p.m. larly in the case of a one -time program Long Island mer- (EST). Show transcribed to be shot. chants find pays off at their rebroadcast over WNYC tomorrow The most ambitious large '48 PRODUCTION TOPIC cash registers. night, 9 to 10 p.m. screening was at the Los Angeles OF RMA -FMA MEETING Scheduled to take part in the Shrine Auditorium where some- PROSPECTS for increased show are WSM's 26 piece staff produc- thing more than 5,000 non -ticket tion of radio sets with AM -FM band, including the symphonic holders saw the game at the fol- string section, the station's folk circuits, along with a report on lowing prices: $2.40, $1.80, and 1947 production, will be discussed WHLI and popular singers, a 15 person $1.20. BETWEEN WHN AND WNEW dramatic cast and the Fisk Choir, at a joint meeting of the liaison heard as a regular WSM feature RCA Viewers Used committees of the Radio Manu- AND every week. Utilizing an RCA -Victor screen facturers Assn. and FM Assn., to be held Jan. 9 at the Statler Hotel, Also included in the 1948 plans measuring a reported 12 x 16 feet, Washington. W H NY (FM) 98.3 MC a the event was promoted by Bert is series of shows to be tran- Substantial boost in FM out- IN THE MIDDLE OF THE DIAL who profits scribed at UN headquarters in D'Orsay earmarked put is expected by RMA in 1948. of size tele- New York. The first of this series, for purchase theatre Preliminary estimates for 1947 in- HEMPSTEAD vision screens and sets at veterans a special half -hour show, 15 min- dicate the year's production will LONG ISLAND utes of which was recorded exclu- hospital. Similar showings util- exceed 1,000,000 units. sively for WSM, will be aired this izing smaller seating capacities Attending the luncheon meeting week, coincidental with the ar- and smaller screens were available will be RMA President Max F. rival of the Freedom Train. at the Hollywood Athletic Club Balcom, Sylvania Electric Prod- ($3.50). Each of these showings ucts, and FMA President Everett attracted approximately 500 view- L. Dillard, WASH Washington. Leave NC Network ers. Taking the longest view pos- RMA liaison members are: sible, industry observers feel that Larry F. Hardy, Philco Corp.; H. C. TWO NORTH CAROLINA sta- the appropriation of program fare Bonfig, Zenith Radio Corp.; BenJam'n tions, WTNC Thomasville and Abrams, Emerson Radio & Phonograph being telecast by an individual sta- Corp.; E. Alschuler, Sentinel Radio WWGP Sanford, have withdrawn tion will not remain a wide -spread Corp.; W. R. G. Baker, G 'sneral Elec- from the North Carolina State when am- tric Co.; W. J. Barkley, i. 1llns Radio attraction for promoters Co.; R. C. Cosgrove, Crosle7 Division; Network. Announcement of the ple set owners exist. Flank P Folsom. RCA Victor Division; withdrawal was made jointly last Paul V. Galvin, Motorola Inc.; Joseph Regarding the interim preceding Geri, Sonora Radio & Televislo.. Corp.; week by R. F. Van Landingham of set saturation, none of the Los W. P. Hilliard, Bendix Radio; E. A. the Thomasville Broadcasting Co., Nicholas, Farnsworth Television aR Ra- Angeles licensees cared to go on dio Corp.; S. P. Taylor, Western Elec- WTNC licensee, and W. W. Primm, record. One observer pointed out tric Co. principal owner and manager of it would seem unfair that a pro- FMA members include: WWGP. moter could avail himself of an 1 Lomas F. McNulty, WMCP Balti- The Spartan Women event without any expense in the more; 801 Chain, WBIB -FM New Haven; George W. Arnold dr., WTAD- FM Quincy, Ill.; Elias Godofsky, WHNY and the Chambray (FM) Hempstead, N. Y.; C. M. Jansky Jr., Jansky & Bailey; Ben Strouse, Jane Dalton, Women's Director, se WWDC -FM Washington; Matthew H. GE Honors Alexanderson Bonebrake, KOCY -FM Oklahoma City; nn the air Monday through Saturday Leonard H. Marks, FMA general coun- The other morning she advertised For 45 Years of Service sel; Bill Bailey, FMA executive director. some cotton goods that went on sale TESTIMONIAL dinner, honoring precisely at the end of her first the 45 years of service given the Sports TV Favorite hiuadcast at 10:00 a.m. At the end CONSTANT SERVICE General Electric Co. by Dr. Er- SPORTS events are the .favorite of her second broadcast at 10:30, nest F. W. Alexanderson, was held type of program of New Yorkers .lane scurried off to buy some of the OF IGHEST TYPE last week in Schenectady. Dr. who buy television receivers, ac- chambray she had just described. Alexanderson is the inventor of cording to results of a survey an- There wasn't enough left to make a WILL ET SPONSORS the which is said to have nounced last week by the Allen B. alternator d.oll's dress ! given America the lead in radio DuMont Laboratories. The survey INCREASED SALES IN broadcasting. was made for DuMont by the mar- New Spartanburg, Dr. Alexanderson is credited with ket research service of York. HALIFAX NOVA SCOTIA Of 1200 persons queried about their South Carolina of one patent every :NVS PA JOS. WEED & CO., an average favorite video shows, 69% pre- weeks since he joined the 350 Madison Ave., New York, seven ferred sports, 43% dramatic 5000 watts day and night, 950 Kc Rep. by Helfngbery (Rep.) have reached company. His patents shows, and 40% movies, according CBS Station for the SPARTANBURG- GREENVILLE Marke. 309 in number. The testimonial to DuMont. Special events, news, 5000 WATTS -NOW! dinner was held in the Van Curler and other types of programs Hotel, Schenectady. trailed. BROADCASTING Telecasting January 5, 1948 Page 73 Kaltenborn Plans 'Pioneer Network° Dr. Kaltenborn was that of Wal- pendence on advertising for revenue Would Start Subscription and are supported as the movies, di- ' pErRy ter J. Damm, vice president and rectly by the public. Program Project general manager of radio, the "Subscription radio service will ac- Journal Co., Milwaukee (WTMJ complish two important things: First, In 10 Cities it will improve radio programs by elim- /v/AN and affiliates). Mr. Damm wrote inating offensive commercials. Also, broadcasters will no longer be at the NEW subscription network proj- that FCC rules "do not provide for mercy of advertisers whose demands ect, Pioneer Network, under which any standard broadcast station be- so often come in conflict with good to a ra- radio service to the public. Second, About the public would foot the bill for ing converted subscription subscription radio will permit the program service, was proposed last dio service such as you suggest. broadcasters to draw their income di- Dr. Rolf Kaltenborn, Licenses for such service are not rectly from the public, which has more Availabilities week by money to spend than the advertisers writer, lecturer and son of NBC in any way provided for under the in the long run. Furthermore, it will Commentator H. V. Kaltenborn. Commission's rules and regulations provide a more independent and sta- in the ble financial basis for broadcasting in Dr. Kaltenborn told BROADCAST- and until such time as we have this country than is possible under the ING Thursday he has at his dis- more definite information as to the advertiser supported system. proposals for this "The latest FCC report, An Economic posal "sufficient funds to under- Commission's Study of Standard Broadcasting,' un- YANKEE write initial developmental costs" type of service we are not in a derscores what we all know -that there position to make a decision." Is not enough advertising money avail- and that he hopes to launch the able now or in the future to support project with ten stations in key Anticipates No Objections profitably the large number of stations NETWORK cities. "All I can say now," he on the air today. With more and more con- stations going on the air the adver- added, "is that my lawyers cur- Dr. Kaltenborn said he had tising pie will have to be cut into working legal as- tacted the FCC, "anticipating no smaller slices. Some other source of rently are out the financial revenue must be tapped. Sub- News Service pects for the network. No date has objections." He recalled that in scription radio service for which the been set for actual operation nor past the Commission had given public pays is clearly the answer. temporary license for subscription Those broadcasters who realize this and at will there be for some time." act accordingly will safeguard their fu- Editions experiments to William Benton. ture and within a reasonable length of Last week Dr. Kaltenborn sent former Assistant Secretary of time will increase their profits." 8 A.M. * 1 P.M. a form letter to stations all over State, and James Lawrence Fly, the country in which he endeavored ex -FCC Chairman. 11 P.M. interest 6 P.M. * to arouse their "in con- Kaltenborn was contacted by verting their facilities to subscrip- Dr. 536 AM SUBSCRIBERS BROADCASTING at 349 Seaview Ave., tion radio." He first announced the which ad- TO BMB AS YEAR ENDS THE subscription idea in November Palm Beach, Fla., from he sent letter to stations. [BROADCASTING, Dec. 1, 8]. At that dress his BROADCAST Measurement Bu- his project, he said: YANKEE time he said that if FCC approved Discussing reau's subscription list as of Wed- he would launch the plan over a "Absence of necessary capital nesday, Dec. 31, stood at 536 AM NETWORK, INC. Chicago AM station to be bought and nothing else has kept sub- stations plus seven FM outlets, un- Broadcasting System for him by a financial backer, but scription service from getting the four major networks and three Member Mutual regional networks, BMB announced 21 BROOKLINE AVE., BOSTON 15, MASS. thus far he has not announced der way. The recent FCC economic Represented Nationally by EDWARD PETRY & CO. INC. acceptance of the idea in that city. report indicates the Commission is last week. The deadline for order- Among first station replies to aware of financial difficulties ahead ing BMB interim measurements to 1948 is today for radio dependent on advertising. be made in March Twenty -one stations al- is unlikely the Commissioners (Jan. 5). Top News of '47 It ready have ordered the interim would discourage subscription ra- (Continued from page 14) measurements. dio which would provide more se- not cure and stable financing for radio. New BMB subscribers pre- and Labor. Would strengthen Taft - viously announced are: Hartley Act. Dec. 15, Page 15. "We are now planning to use WMOB Mobile, Ala., WTBF Troy, to broaden recording wire lines similar to those in op- Ala., KFSA and KWHN Fort Smith, Program Ark., KFFA Helena, Ark., KVHI Little standards begun by NAB units. eration. Scrambling will be done Rock, Ark., KAFY Bakersfield, Calif., Dec. 15, 109. KSDJ San Diego, Calif., KQW San Page by individual stations. As to pro- Francisco, WGBA Columbus, Ga., KIOA Midwest to get television cover- gram plans, subscription stations Des Moines, WEEK Peoria, Hl., WOMI Owensboro, Ky., KTBS Shreveport, La., age of Republican and Democratic will completely break from tradi- WLAM Lewiston, Me., KVOX Moorhead, Conventions in Philadelphia by Minn., WGCM Gulfport, Miss., WQBC tional type programs. Today un- Vicksburg, Miss., KGVO Missoula, film next summer as plans for der the advertising system every Mont., WOR New York, WFBL Syra- TV are abandoned. cuse. direct service program is designed to appeal to Dec. 22, Page 4. WGNC Gastonia, N. C. WADC Akron, a mass audience. Subscription sta- Ohio, WKY Oklahoma City, KOAC Cor- NAB prepares for 1948 world vallis, Ore., WSAN Allentown, Pa., tions will provide service which WREC Memphis, KATL Houston, KCMC radio meetings in Geneva. Dec. 22, Texarkana, Tex., WLCX La Crosse, Wis. Page 11. will appeal to the masses by of- WOMT Manitowoc, Wis., WDSM Su- fering programs catering to in- perior, Wis., KADA Ada Okla., KDFN Stations should have editorial Casper, Wyo., KGFF Shawnee, Okla., rights according to 83% of BROAD- dividual and different tastes. KMAE McKinney, Tex., WCKY Cincin- nati, WENE Endicott, N. Y., WLAC CASTING TRENDS respondents. Dec. "Subscription radio will free Nashville, WLBF Leesburg, Fla., WRJN Racine, Wis., WSOO Sault Ste. Marie, 22, Page 15. broadcasters from bondage to ad- Mich., WSUA Bloomington, Ind., WILK New York FM decision is set vertisers. As Goethe said, 'Who Wilkes- Barre, Pa., WJDX Jackson, Miss., aside by FCC as Commission yields WOAI San Antonio, KENT Shreveport, 5,433,574 Pairs of Ears offers much brings something unto La. to protests of New York Daily many.' Through subscription serv- Chairman Charles within reach of Philadel- News to former ice greater variety will be available R. Denny's participation. Likewise to the public than is possible or Brockton, Mass., 1450 kc -AM case ever will be advertiser phia's Pioneer Voice. set aside. Rearguments scheduled. under domi- Dec. 22, Page 18. nation." ABC gross billings up 7.22% for In his letter to stations, he de- year. Dec. 22, Page 20. scribed the Pioneer Network in Wayne Coy, director of Wash- some detail. He wrote: WIP ington Post stations, is appointed As you doubtless know, under this BASIC MUTUAL system the broadcast signal is scram- FCC chairman. FCC Chief Engi- bled (1. e. a whistle blankets the pro- 610 ON DIAL neer George Sterling named to gram) and only those set owners who rent an 'unscrambler' (1. e. a device succeed Comr. E. K. Jett, retiring. which removes the whistle) can hear Dec. 29, Page 11. the subscription station clearly. The Represented nationally rental fee which set owners pay for Hl. Softened White Bill is released. use of the 'unscrambler; pays the Peoria, by EDWARD PETRY & CO. cost of programa. In this way, radio Dec. 29, Page 17. stations are relieved from total de- Page 74 January 5. 1948 BROADCASTING Telecasting FIRST 15 HOOPERS Based on Dec. 30 Report No. of Year Ago Program Stations Sponsor Agency Hooper- Hooper- Posi- ating ating + or - tien McGee & Molly 141 S. C. Johnson & Son Needham, Louis & Brorby 28.3 27.4 +0.9 2

Jack Benny f 161 American Tobacco Co. Foote, Cone & Belding 28.2 27.5 +0.7 1 Fred Allen 143 Standard Brands J. Walter Thompson 25.7 25.9 -0.2 5 Charlie McCarthy 143 Standard Brands .1. Walter Thompson 24.9 26.2 -1.3 4 Radio Theatre 152 Lever Bros. J. Walter Thompson 24.0 23.8 +0.2 6 Red Skelton (CH) 160 B.&W. Tobacco Russel M. Seeds 23.7 22.3 + 1.4 9 Amos 'n' Andy 149 Lever Bros. Ruthrauff & Ryon 23.0 23.0 0.0 7 Bob Hope 128 Pepsodent (Lever) Foote, Cone & Belding 22.4 26.2 -3.8 3 Walter Winchell 218 Andrew Jergens Co. Robert W. Orr 21.9 22.9 -1.0 8 Mr. D. A. 134 Bristol -Myers Co. Doherty, Clifford & Shenfield 20.1 19.2 +0.9 12 Bandwagon 159 F. W. Fitch Co . L. W. Ramsey 19.2 21.2 -2.0 11 IMPS Music Hall 143 Kraft Foods Co. J. Walter Thompson 18.5 12.7 +5.8 40 M E M P H I S Godfrey's Talent Scouts 145 Thos. J. Lipton (Lever) Robert W. Orr 17.9 Truth Or Consegs. 137 Procter & Gamble Compton Adv. 17.5 13.0 +4.5 36 Duffy's Tavern 134 Bristol -Myers Co. Young & Rubican. 17.1 15.8 +1.3 18

¡ Includes first and second broadcasts. CH- Computed Hooperating.

WCBS -TV New York Issues Rate Card WORD PLANS $50,000 Facilities Charge System IMPROVEMENT IN '48 Replacing WALTER J. BROWN, president WCBS -TV New York, CBS tele- minutes, $105; 30 minutes, $85; and majority owner of WORD 10,000 W Day Time vision station, last week issued a 20 minutes, $75; 15 minutes, $65; Spartanburg, S. C., last week an- 5000 W Night Time new schedule of rates, effective 10 minutes, $55; five minutes, $45. nounced expansion plans and ad- Jan. 1, in which air time charges (These rates are for sound film dition of new personnel. More are included for the first time. and include the cost of the pre - than $50,000 is to be invested dur- luu CAN HM Tat CBS has made no charge for air broadcast run- through used in nor- ing 1948 in FM and technical im- time since 1945, charging only for mal procedure.) provements. the use of facilities, George L. In addition to the rates already James G. Thomason, who for Moskovics, WCBS -TV commercial mentioned, WCBS -TV levies a the past year has handled radar REPRESENTED BY manager said. Under the new plan facilities charge of $100 an hour and television installation for TAYLOR HOWE SNOWDEN $400 per hour will be charged for for film requiring rehearsal. Re- Pkilco Corp., has been named to Sale air time, in addition to other serv- mote pickups, requiring normal WORD transmitter supervisor. He Rad. ice charges. equipment and crew, including will assist in the FM and video The new rate schedule, which minimum rehearsal time at re- development program of The Spar- will remain firm until June 1948, mote locations, are listed at a tan Radiocasting Co., WORD li- is based "on realistic calculations standard $700. Rates for remotes censee, Mr. Brown said. Station has of current television values evi- requiring additional rehearsal time been assigned Class B FM facili- a or equipment are available from ties of Channel 287, 105.3 mc, and WWOD denced in steadily -mounting cir- culation and proved impact of the the station on request, Mr. Mos- 14 kw effective radiated power. 4rf,tcltewitga 9i2dt medium as an a.ivcrtising force," kovics said, as are charges on other Frank Lokey, formerly with according to Mr. Moskovics. services such as packaged shows WCRS Greenwood, S. C., has joined RegCasta$ StcttiAK Under the new setup air time and sporting events. WORD's announcing staff and charges are divided into the fol- Time signals, averaging 28 sec- Mrs. Jerome McAbee, who was lowing eight units: One hour, onds on sound film, including use Mr. Brown's secretary at WSPA SERVING THE RICH Spartanburgh, is now in charge of $400; 40 minutes, $320; 30 min- of film facilities, are listed at $50 CENTRAL SECTION utes, $240; 20 minutes, $200; 15 each. All charges for air time and secretarial work at WORD. minutes, $160; 10 minutes, $135; use of facilities are subject to 15% Mr. Brown also announced OF five minutes, $115, and one min- commission to recognized adver- WORD ownership has been broad- of film facil- tising agencies. ened to include J. W. Kirkpatrick, /V #7.9-eftea ute (including use ities), $100. station manager; John Carring- ton, commercial manager, and The heart of the prosperous Use of film facilities, other than WGN Bars Wallace Talk; Central Section of Virginia is use during actual air time, follows Sterling Wright, director of pro- grams and promotion. Lynchburg, noted educational and this schedule: One hour, $125; 40 Schreiber Tells Reasons industrial center, and Campbell ALTHOUGH Mutual carried the County. Total population in Henry A. Wallace third party Vast Television WWOD's primary and secondary Growth coverage areas: You're Covered speech last Monday night, Chicago More than 216,- listeners had no opportunity to Foreseen by Ballantyne 000; radio homes, more than 35,000. Write us or ask The . in Pennsylvania's richer Lehigh hear it until Tuesday morning PHILCO C'o. for the 17th consecu- Walker Company. Valley by its Leading Independent when WJJD carried a transcrip- tive year produced more radio sets Station. tion. WGN, Chicago Mutual outlet, than any other manufacturer, John eettcd did not speech because its Ballantyne, fili uda Sacks of mail show WKAP air the president, declared Tops in Listening audience "political nature was in conflict Friday. He predicted 1948 will be MUTUAL with the policy governing another because . . . station's outstanding year for radio, broadcasting of political speeches." with greatest expansion to be ex- -wolf TOPS IN MUSIC AND NEWS Frank P. Schreiber, WGN man- pected in television. 1000 WATTS 1390 K C ager, said the station has a well - "As one of the leaders in televi- See FORME JACK WELDON, Manager established policy of granting equal sion development," Mr. Ballantyne time to both sides of controversial said, "Philco has invested many Owned and Operated by of dollars and questions. "If we were to broad- millions in research OLD DOMINION cast Mr. Wallace's political talk, in plant facilities to help launch we would be obligated to grant time this great new industry. Over the BROADCASTING CO,,PA.4Y to persons desiring to answer Mr. next several years the spread of LYNCHBURG, VIRGINIA Wallace," he said. "This would be television promises to become one policy on of the outstanding accomplish- NATIONAL REPRESENTATIVE further violation of our CPMPANY political broadcasts." ments of the United States." THE WALKER BROADCASTING Telecasting January 5, 1948 Page 75 primarily to school systems and uni- toyed by lack of appropriations for Text versities for the purpose of providing actual construction. educational programs to school systems, (Continued from page 80) but are also used to furnish educational 9. Facsimile Broadcast Service and entertainment programs to the since they cannot pass the wide band public. Printed matter and pictures may be of frequencies necessary in television. received by using facsimile receivers, Consequently, the Commission tenta- The 20 channels between 88 and 92 and equipment now developed permits megacycles allocated for this service excellent quality and speed of reproduc- tively set aside the frequencies of 1295 are a part of the FM broadcast band, tion. to 1425, 6875 to 7125. and 12,700 to 13,- FM 200 megacycles for such services. Sub- and sets used by the public and Since facsimile transmitters and re- sequently, the aviation interests re- by school systems will, therefore, re- ceivers have a "lock- and -key" rela- sp:grps use of first band ceive both regular commercial FM and tionship, as in television, transmission quested the the -named noncommercial educational FM broad- standards must be established so that for air navigation aids. cast. The rapid growth of commercial any receiver will operate from any sta- Transmitters have been produced for FM broadcasting should provide an tion in its area. A number of industry use in the 7000 -megacycle region using impetus to the greater use of FM in meetings were held during the year, the klystron principle and are now serving the needs of education. and in June 1947 the Radio Technical available for relay work. At the end of Eight noncommercial educational FM Planning Board submitted proposed P ducts the fiscal year there were 16 such sta- standards to the Commission. These stations were in operation at the close tions operated by television broadcast- of the year and construction permits standards would provide for facsimile ers. Since the allocation of these fre- for 30 additional stations were out- transmission by FM stations in the 88- quencies is not final and since no rules 108- megacycle during or standards have as yet been adopted, standing. In addition, seven applica- to band hours Se Pio these stations are experimental tions were pending. Fifteen new sta- not used for aural broadcasting. The until tions were authorized during the year. Commission requested that further ex- such time as a regular service of this perimental operation and demonstra- nature is authorized. A number of State -wide FM educa- tional networks were planned, includ- tions be conducted, however, since Television Network Operation there was a difference of opinion as to ing both State -owned and municipally - whether both 8.2" and 4.1" images Wood One problem facing television is the owned stations. Establishment of many should be provided with the same line lack of intercity relay facilities for net- educational FM stations has 105 work operation. In television, even been de- rate of lines per inch, and since more so than in standard and FM broadcast, there is urgent need for such ``other a service for economic reasons. Ordi- nary wire services are not satisfactory; Recommendations for Peabody Awards television relay requires a coaxial cable Offices in Chicago or a microwave system. The American Telephone & Telegraph Co. has a co- Made by New York Listening Committee New York Detroit axial cable link operating experimen- St. Louis Los Angeles 1 Ua tally between New York and Washing- OUTSTANDING New York broad- program" citation was given to San Francisco ton as part of a proposed national - PK g P R system. casts and broadcasters, involving America's Town Meeting of the ....,, 10N N P,N ...r Many broadcasters wanted to know networks and independent stations, Air, an ABC series. A single broad- M .w. when they could expect cable links to were recommended last week by cast, Name Your Poison, carried important sources of programs, such the re as New York and Hollywood. Others New York Listening Post for over WOR, was given special rec- expressed dissatisfaction with proposed coaxial cable rates. Consequently, the George Foster Peabody Awards. ognition for "on the spot recording, Commission called an informal engi- Seven classifications were made effectively blended with dramatic JOHN neering conference on June 9, 1947, to enable common carriers to indicate according to the type of program. scenes and statements by authori- when they would be able to supply co- They were as follows: ties." axial cable or microwave relay service BLAIR , and television broadcasters and con- The American Family, a WOV The last recommendation for & COMPANY struction permit holders, on their part, New York series, won recognition the Lost, to forecast the time they would desire Land of ABC, as the network facilities. for its "courageous handling of outstanding children's CCEPR!SENTtNG LEADING RADIO STATIONS program, Some broadcasters expressed a desire controversial subjects dealing with and special recommendation was to build their own networks because of the unavailability of relay service or family life and current social prob- made for the network's Childnen'e what they deemed to be excessive co- lems." Also recognized were the World, and Youth Forum heard on axial cable rates. The Philco Corp. had an experimental relay link between tolerance jingles on WNEW, the WQXR. New York and Philadelphia. During the nightly service feature, UN Today, fiscal year, this company and the Gen- New Classification Hi- 6 -Day eral Electric Co. obtained authority to on WMCA, and Lisa Sergi on Rating* Strip operate other links between New York WOV for her "golden voice and The New York Listening Post and Washington, and between New Show -Only $100 York and Schenectady. They propose pleasant manner of rendition." committee recommended the crea- Month to use ultra -high frequency transmit- For its "unparalleled coverage of tion in 1949 of a new classification ters, directional antennas, and several hops or relay points. proceedings of all morning and in recognition of programs origi- afternoon Nations nated in the U. S. and intended to 7. International Broadcast United sessions Service direct from Lake Success and be heard by listeners abroad, and The 37 international broadcast sta- tions continued to be programmed and Flushing Meadows while in prog- of foreign programs rebroadcast operated by the Office of International ress," the committee recommended over American stations. The "main Information and Cultural Affairs of the Department of State. This control WNYC, the New York municipal criterion should be their contribu- was limited by the Seventy -ninth Con- commendation also tion to better understanding of gress to provide in part that "funds station. Special herein appropriated shall not be used to was given to that station for its peace." ' purchase more than 75 per centum of V. Milligan of the the effective daily broadcasting time "transit hearings" broadcasts. Mrs. Harold from any person or corporation hold- Newscasters Cited A merican Cancer Society is chair- ing an international shortwave broad- man of the listening committee. casting license from the Federal Com- Leseur, CBS newscaster munications Commission without the Larry consent of such licensee for As Others See Us, was cited On the basis of this limitation, the for "outstanding reporting and in- World Wide Broadcasting Corp. oper- DAY NIGHT ated two stations, WRUL and WRUW, terpretation of the news ". Other r 10,000 WATTS 156 on a private basis for about 3 hours commentators cited were Edward PROGRAMS per day. Program hours were slightly - reduced on the 35 other stations op- Murrow, CBS, and Caesar Search with erated by 7 broadcasting companies. inger and Morgan Beatty on NBC. The shortage of frequencies contin- UNCLE DAN ued to exist in this service, requiring The Studio One series on CBS continuation of broadcasting on fre- was commended for two of its pres- ELMIRA quencies formerly assigned to other and the services. However, many frequencies entations, Earth and High Heaven were returned to former users, notably Me Do the Talking, for SPOTLIGHTERS the common carriers. This forced the and Let use of frequencies not assigned to in- "demonstrating an excellent choice The sparkling ternational broadcasting in this coun- and a freshment of ap- musical jamboree try yet permitted by the Cairo Con- of vehicles that follows the ference of 1938. proach unusual in dramatic show sure -fire, vodvil -pop- variety pattern. 158 Among the activities of this service programming for radio." The programs, (15- min.), already transcribed, were the broadcasting of meetings of NEWS open band, (library). Entirely flexible to the Security Council, the Economic and Greatest Story Euer Told over ABC fit any type sponsor. Already sold over Social Council, the Atomic Energy also was recognized for its "ex- SPORTS 30 on Commission, and the Health Commis- markets. Ratings daytime up to 8 sion of the United Nations, broadcasts cellent characterization and pro- big network stations. of the Armed Forces Radio Service and duction throughout." PHILADELPHIA'S USIC the Bikini bombing test, the inaugura- MOST POWERFUL - 01 -for FREE DISK tion of broadcasts to Soviet Russia via "For outstanding entertainment Munich relay stations, and the opera- in music," the NBC Symphony's INDEPENDENT UNIVERSAL Radio Productions tion in regular service of two 200 - presentation of "Othello," under kilowatt stations on the West Coast. HOLLYWOOD. 6757 Hollywood Blvd. Many international programs were re- the direction of Arturo Toscanini, NEW YORK. 730 5th Ave. broadcast by several domestic standard won first place, and the Boston CHICAGO. 380 N. Mich. Ave. DETROIT. 19154 KIngsvill broadcast stations. Symphony series over ABC also BOSTON, 8 Beacon Street 8. Noncommercial Educational was cited, as was the Fred Waring ATLANTA, 909 Whitehead Bldg. Show on NBC. Represented Notionally by Adam J. Young, In Broadcast Service in New York by Joseph Lang, 31 W. 47th Stre. Stations in this service are licensed The "outstanding educational Page 76 January 5, 1948 BROADCASTING Telecasting only a limited amount of experimental operation had been conducted to de- 1946 1947 Increase termine public preference on this sub - ject. Pending the establishment of stand- Standard (commercial) 1,215 1,795 580 ards, facsimile broadcasting continued FM (commercial) 456 918 1462 on an experimental basis. In addition FM (experimental) 1 0 ( -1) The to three prewar experimental facsimile Television (commercial) 30 66 36 stations operating in the 25-megacycle Television (experimental) 58 81 23 band formerly allocated to this service, Noncommercial educational 24 38 14 several FM broadcast stations have International - 37 37 0 from time to time experimented with Facsimile (experimental) 3 3 0 QUA facsimile. These transmissions have Remote pick-up (formerly relay) 573 583 10 been correlated with facsimile receiv- Studio transmitter (8T) 7 5 ( -2) ers set up in various public places, and Developmental _ 34 24 ( -10) in a considerable amount of interest has Class II (experimental) 1 1 0 been evinced. Provision has also been made for ex- Total 2,439 3,551 1,112 perimental facsimile operation in the WQUA 470 megacycle range but no activity 1 Includes 260 conditional grants. therein has been indicated. 10. Remote Pick -Up Broadcast means Service USNAR Offering Discs AWB ANNUAL MEETING Broadcast stations in this service are usually low- powered mobile units, used For New 26 -Week Series TO BE JAN. 28 -FEB. 1 to provide a program circuit between QUAlity points of temporary program origina- WOMEN BROADCASTERS and tion and the main broadcast transmit- executives from every section of ter. For example, remote pick -up trans- mitters are often employed for report- the country will attend the fifth Service ing golf tournaments, auto and boat annual convention of the Assn. of races, street broadcasts, and similar Women Broadcasters of the NAB events. During the fiscal year 46 ap- and plications for new stations were grant- to be held in Washington, D. C., ed, bringing the total number author- 1, Ruth Crane of ized to 583. Frequencies are allocated Jan. 28 -Feb. for these stations in several parts of WMAL Washington, acting presi- QUAntity the spectrum. These assignments are has an- currently under revision as a part of dent of the association, the over -all allocation studies. nounced. The convention is be- Audience 11. ST (Studio- Transmitter) ing held in the capital for the Broadcast Service first time and will have its head- ST broadcast stations are required in quarters at the Mayflower Hotel. in the some instances to provide program and program commit- circuits between the studio and the Planning transmitter of an FM broadcast station, tee includes the following mem- since FM transmitters are sometimes of station staffs: located where telephone wires are not bers Washington available or adequate for program trans- Elinor Lee, Hazel Kenyon Markel, mission. ST stations are also author- Osgood, WRC; ized for use with international broad- WTOP; Nancy cast stations. The band of 940 to 952 Esther Van Wagoner Tufty, DAVENPORT ROCK ISLAND megacycles is allocated for this pur- WWDC; Meredith Young, WOL; pose, and equipment is now under de- EAST MOLINE velopment. Until such equipment is and Miss Crane. Also on this com- MOLINE available, a number of FM stations have is Jessie Stearns of WEAM been authorized to use temporary Mr. Ameche (standing) and Ad- mittee AFUII -TIME equipment on other neighboring Arlington, Va. u frequencies ST miral Ewen confer. in stations previously authorized in the MUTUAL 530 -megacycle range are continuing to Committee chairmen are: Miss INCA operate there pending their conversion. Stearns and Miss Young, public- RADIO CENTER. MOLINE. ILL. to the new ST band. U. S. NAVAL AIR Reserve is cur- ity; Helendeen Dodderidge, Dept. 12. Developmental Broadcast rently presenting a new 26 -week of Agriculture, hotel arrange- Service public service series of quarter - ments; Alice Lane, WWDC, hos- Development broadcast stations are hour transcriptions starring Jim pitality; Mary Burnham, WTOP, authorized when experimentation with Ameche, other entertainers and broadcast equipment requires radio sightseeing; Mrs. Robert J. Coar, transmission. These stations are also guest talent. The program, titled Capitol Radio Room, transcrip- used in connection with the testing of Naval Air Reserve Show, is pro- %d antennas and in the conduct of radio tions at the capitol; Pat Griffith, propagation measurements and studies. duced by Lieut. Commdr. Walt radio and newspaper woman, and Activity in this service fluctuates. Kimmell, USNR, radio director for Markel, invitations, and There were 24 such stations at the in Mrs. close of the year. Naval Air Reserve Command Mary Pauline Perry, professional Chicago, under the supervision of 13. Statistics USN, assistant. Rear Adm. Edward C. Ewen, national The following tabulation shows au- Command chief. Besides Miss Crane, thorized stations (licensed or holding officers of the AWB, which was or- construction permits) by various classes As "Skipper" of the show, Jim in the broadcast service for the last ganized in 1942 and now has a 2 fiscal years: Ameche is presenting as guest tal- ent, The Harmonicats, Curley membership of 1,150, are: Dor- Bradley, Ellen White, Kay Armen, othy Lewis, of NAB's New York Jack Smith, Patti Page, Mel Torme office, second vice president; and others. Eleanor Handson, WHK Cleve- Naval Air Reserve copy is insti- land, third vice president; Ann tutional, presented in narrative Holden, .KGO,. San Francisco, form, and is limited to one spot fourth vice president; Nell 4 per show. The series is built open - Daugherty, WSTC Stamford, end with musical fill for local tie - Conn., secretary, and Norma Rich- ins. First release date was Dec. 28. ards, WSPD Toledo, treasurer. Stations interested in receiving the Naval Air Reserve Show series la to Naval Air Reserve of RCA engineers, was Nos there's a may write largely Imult,. Command, U. S. Naval Air Sta- granted permission to re- trans- .r- mint o' money tion, Glenview, Ill. mit WFIL -TV programs by Roger "4"1,!1ti11/ in Mississippi W. Clipp, general manager of the WFIL stations, following a re- Want an ideal test market? Savings in Jackson Brinks ill quest a week ago. Then it KGIO, with lits dominant TV 1941 amounted to $7,618,843 Club to Re- Transmit coverage of both a rural in 1946. they had mounted- Since September, when WFIL - BUT, Shows in Lancaster, Pa. and urban area. to $17,277,500 ! Take advantage TV began operations, the Lancas- of this accelerating market! have been ARRANGEMENTS ter club has been receiving the sta- 1301 I.C. 5000 WATTS CBS /MUM Mississippi's most powerful completed between WFIL -TV and tion's signals at the club's Welsh station --WSLI -is the station WEED A COMPANY, REP. to buy! the Conestoga Television Assn. in Mountain pickup point approxi- Lancaster, Pa., for the latter to mately 20 miles from Lancaster. LAmerican Broadcasting Co. pick up and re- transmit all of Under the terms of the agreement, WFIL -TV's television programs. the Conestoga Assn. will be per- WEED áR COMPANY The Lancaster organization, an mitted to furnish all WFIL -TV NAT/ORAL P(PWEJPNTAT/Yff amateur, non -profit club composed programs to its members. BROADCASTING Telecasting January 5, 1948 Page 77 His experience in FCC mit annually, observers said that radio engineer. by virtue of his broadcast experi- radio dates to 1916, when he began (Continued from page 17) ence and his service as head of an a six -year period of service with on the national Bureau of Standards. might be renewed by additional industry advisory committee recess appointments. FCC questionnaires he was able to He has several inventions to his maintain his leadership although credit, including a submarine loop Democratic leaders tended to still giving other members full op- antenna for transmission and re- discount the reports that the GOP portunity to present their views. ception of signals on surface or might decide to bottle up appoint- The Commission meanwhile submerged, which was installed on ments, contending that Republicans all had adopted a statement (text on this U.S. submarines during World called upon the White House War I. In 1923 -24 he was with the to make specific nominations. page) praising retiring Comr. Jett's It 37 years of Government work in Army Air Corps at McCook Field, was also pointed out that repeated Dayton, where he developed the recess appointments of the same radio and declaring that he "has always shown executive ability, interlocking "A" and "N" system FCC CHAIRMAN Wayne Coy person have been made in a case which was the predecessor of the takes the Commissioner's oath from where confirmation was withheld. and a widespread knowledge of the field, born of long and intimate present high -frequency system em- Miss Pansy Wiltshire, FCC place- Though most members of the association with it." ployed by government airways and ment officer. He was the eighth Senate Commerce Committee were commercial lines. He worked on Commissioner to whom she had unavailable for comment, there Sworn In high -frequency and high -power administered the oath, and George appeared to be no organized oppo- Mr. Coy was sworn in by Miss transmissions with the Naval Re- E. Sterling on Friday became the sition to Mr. Coy. Sen. Edwin C. Pansy Wiltshire, FCC placement search Labs from 1924 -28, and also ninth sworn in by her. Johnson (D- Colo.) was openly for officer and assistant to the per- received several patents relating confirmation, and it was known sonnel officer. It was the eighth to anti-fading systems. that Sen. Homer E. Capehart (R- oath of office she had administered, After joining FRC he became Ind.), another influential member having previously sworn in Comrs. assistant 5 TV Applications of the committee chief of the Broadcast which must pass Norman S. Case (for second Division in December 1941 and initially on FCC by FCC appointments, term), T. A. M. Craven, James held this post until August 1944, Received does not intend to oppose his fellow Lawrence Fly, Frank R. McNinch, Indianan. and from that time until October Estimated Investments Total Other committeemen con- Frederick J. Thompson, Paul A. 1944 he was tacted said acting chief of the $1,200,000 Commission Says they were ''undecided." Walker (for second term), and E. division. Last July he was pro- Appointments Balance M. Webster. On Friday Mr. Sterl- moted to senior assistant chief APPLICATIONS for five new ing became the ninth she has engineer responsible for engineer- commercial television stations, re- Since Sen. Wallace H. White Jr. presenting investments (R -Me.), Senate sworn in. ing contacts relating to new broad- estimated Majority leader cast stations totaling $1,210,874.46, were re- and chairman of the Commerce With Messrs. Coy and Sterling's and applications, and, Committee, assumption of office, the Commis- particularly, engineering liaison ported filed by FCC last week. and Comr. Sterling are WOW Omaha has requested both Maine Republicans, sion became one of the youngest in with the Civil Aeronautics Admin- and since Channel 6, 82 -88 mc, with effec- the Coy and Sterling nominations several years in point of service. istration in clearance and marking of radio towers tive radiated power of 16.16 kw presumably will be sent up to- Of the seven members, all but Vice for all radio serv- gether, Chairman Walker and Comrs. ices. visual and 8.54 aural. Cost is ap- many observers felt the proximated as $204,675. appointments would serve to bal- Clifford J. Durr and Rosel H. Hyde have taken office since the Donroy Broadcasting Co., San ance out each other -Republican filed for vs. Democrat start of 1947. Text of Jett Diego, Calif., has Channel -so far as Sen. 8, 180 -186 mc, and ERP of 3 kw White's own important It did not appear likely that any reaction is Resignation Statement visual and 1.5 kw aural. Cost is concerned. permanent appointment to the as Donroy is chief engineership to succeed Mr. estimated $66,625. . Top -level FCC staff members a co- partnership of Don K. Han - present at Mr. Coy's first session Sterling would be made until after TEXT of FCC's statement on the LeRoy who Mr. had key and Hillman, to- as chairman reported unqualified Sterling been confirmed by resignation of Comr. E. K. Jett gether equally own California Rent praise for his grasp of the prob- the Senate. Mr. Willoughby emerg- (see story page 17), as presented Car, auto rental agency. The ap- lems involved and his conduct of ed as a leading contender for that by Vice Chairman Paul A. Walker plication indicated the auto firm the meetings. Instead of merely post, though other assistant chief on Dec. 30 and adopted unani- is a radio advertiser. observing while others directed engineers and executives now on a mously by the Commission: Clark Assoc. Inc., licensee of I think the record of this meeting operations, as other new chairmen lower level were not ruled out of should not close without an expression WNBF and WNBF -FM Bingham- have frequently done, Mr. Coy the running [BROADCASTING, Dec. of appreciation on behalf of the Com- ton, N. Y., has filed for Channel mission to retiring Commissioner Ewell took over from the start and, ac- 29]. K. Jett. Commissioner Jett has been 12, 204-210 mc, ERP 16 kw visual cording to observers, handled the Mr. Willoughby, named acting a member of this body since 1944, and 8.5 aural. Investment is given and prior to that time had been r ssocl- as $207,500. entire agenda with efficiency and chief engineer, is 54 and a native ated with the Commission and its predecessor the Federal Radio Com- dispatch. of Florence, S. C. He has been mission, since 1929. His association Vindicator Seeks When the discussions turned to associated with FCC and its prede- with the field of radio dates back to Channel 13, 210 -216 me, is sought 1911, when he Joined the Naval Service non-routine subjects, such as policy cessor Federal Radio Commission of the United States. Thus, his entire by Vindicator Printing Co., career in the service of this Nation bas Youngstown, Ohio, publisher daily matters and report forms which since August 1930, when he joined been devoted to work in the radio broadcasters are required to sub- FRC's Broadcast Division as senior field. And as a pioneer in the field, and Youngstown Vindicator. ERP. of a tireless worker, he has contributed 23.6 kw visual and 26.2 kw aural is to its development, and to the Com- mission's activities in keeping abreast sought. Estimated cost is $335,- of a rapidly expanding field. During 074.46 and $100,000 additional is the past war he made a substantial contribution, as Chairman of the Co- expected to be spent for land. ordinating Committee of the Board Chief stockholder among 22 per- of War Communications in organiz- sons is ing the wartime efforts of the commu- William F. Maag Jr., vice nications field. president, general manager and In the performance of his duties on 26.1 %, who also is vice president, the Commission and as a member of the Commission's staff, he has al- general manager and majority STATION ways shown executive ability, and a stockholder of WFMJ that city. widespread knowledge of the radio field, born of long and intimate asso- W C P 0 Cincinnati licensee, ally owned station ciation with it. And those who have Scripps -Howard Radio Inc., has been closely associated with him know and appreciate the warm personal qual- filed for Channel 7, 174 -180 mc, in Ily operated station ities which make working with him a that city. ERP asked: 20.8 kw pleasant association. We are certain visual and 10.4 kw - that in his new endeavors as a private aural. Scripps hour station citizen he will continue to contribute Howard has WEWS (TV) Cleve- to the field to which he has devoted land under construction and is all of his official life, and we extend II Time FM Station to him our best wishes in his new ac- TV permittee in Memphis, Tenn., tivities. where it owns WMC through m -m- 9 I move that these remarks be in- Memphis Pub. Co. dos and General Offices -- - - corporated into the minutes of this GEORGIA N TERRACE HOTEL ATLANTA GEORGIA Ì meeting, together with our expression Cost for the proposed Cincin- of appreciation for his services to the nati video outlet is given as $299,- GENERAL Commission and our best wishes for BROADCAST /NG COMPANY the future. 000. Page 78 January 5, 1948 BROADCASTING Telecasting Lee- Smith, STANTON ISSUED FM Joplin, Rock Hill Citizens Grants CP IN PHILADELPHIA IN VIEW OF new evidence af- Receive AM Grants Final; Abilene, KFNF Denied firming financial support in behalf W LAN Gets New Assignment of Patrick Joseph Stanton, Phila- On 1390 kc, 1 kw FINAL DECISIONS, supporting competition in the public interest delphia Class B FM applicant, TWO NEW standard stations previous proposed findings, were since KRBC Abilene is a TSN FCC last Wednesday adopted an were authorized last week by FCC, adopted by FCC last Wednesday affiliate. Mr. Cagle up to June order granting FM facilities of one for daytime only operation and to grant application of Lee -Smith 1946, time of the original hearing, Channel 295, 106.9 mc, and 20 kw the other fulltime. WLAN Lan- Broadcasting Co., Fairbault, Minn., was advisor and consultant to effective radiated power to Mr. caster, Pa., was granted switch for 1 kw fulltime on 920 kc, di- KRBC, FCC's report stated. He Stanton. He is permittee of AM from 1 kw daytime on 1320 kc to rectional, and request of Citizens holds 30% interest in Abilene as station WJMJ that city. 1 kw fulltime on 1390 kc, direction- Broadcasting Co. Inc., Abilene, secretary- treasurer. The Stanton application has al. The three grants were made Tex., for 250 w unlimited on 1340 This was the first instance that been held in hearing because of Wednesday. kc. a network connection was held to refusal by James T. Duffy Jr. to Four States Broadcasters Inc., The Commission denied the re- be unfavorable to an applicant in commit a loan in view of any un- Joplin, Mo., was assigned fulltime quest of KFNF Shenandoah, Iowa, a comparative hearing, FCC said certainty concerning the construc- operation on 1310 kc with 5 kw to switch from 1 kw to 5 kw day- in its proposed decision in the case, tion of the AM station. Mr. Duffy day and 1 kw night. Different di- time on 920 kc (500 w night) and issued last March. The proposed has reconsidered and will make rectional patterns will be used for the application of Abilene Broad- findings further favored Citizens $70,000 available, according to day and night operations. The casting Co. for the same assign- Broadcasting because of local resi- FCC's order which granted peti- grant also is subject to the con- ment awarded Citizens Broadcast- dence and civic identification. A tion by Mr. Stanton to reopen the dition that the applicant take ing. subsequent petition by Abilene for record and introduce the new evi- proper corrective action with re- amendment by severance of Mr. spect to all interference complaints Chairman Wayne Coy and dence. E. Cagle from ownership participa- arising out of blanketing and cross - Comrs. K. Jett and Robert F. Mr. Stanton's request was heard Jones did not participate in the tion was denied by the FCC. modulation effects. rulings. Ownership of the grantees: in consolidated proceeding in Sep- Tri- County Broadcasting Co., Lee -Smith Broadcasting Co.-Co -part- tember 1946 with the Class B re- Rock Hill, S. C., received the day- FCC last July granted both Lee - nership: Herbert H. Lee, proposed gen- WDAS only of 1 kw on Smith and KFNF requests, as well eral manager; Palmer Dragsten, pro- quests of WHAT and Phila- time assignment posed business and promotional man- 1150 kc. Engineering conditions as that of Associated Broadcast- ager, and John E. Hyde Jr., proposed delphia and Unity Broadcasting chief engineer. Each is an experienced Corp. of Pennsylvania and Frank- are involved. ers Inc. for 1 kw fulltime, direc- engineer. Petition of WLAN was granted tional night, on 920 kc at Wadena, Citizens Broadcasting Co.-Principals: lin Broadcasting Corp. FCC last W. P. Wright, 10% owner KRIG Odessa. June proposed to grant Unity, to amend its application and sub- Minn. However, following petition Tex., and 60% owner Wright- Chapman mit additional engineering infor- by Lee -Smith objecting to the Pontiac Co., Abilene distributor for WHAT and Franklin, to dismiss Gulf Oil Co., president and 20 %; O. D. mation, remove the request from KFNF grant and seeking issu- Dillingham, owner Banner Creameries WDAS and to continue Mr. Stan - hearing and grant. The change of ance instead a grant to KFNF and part owner Fielder-Dillingham ton's request in hearing. Subse- Lumber Co., vice president and 20 %; assignment is subject to accept- with condition of modification E. P. Mead, head Mead's Bakery Inc. quently the proposed grantees were ance of whatever interference which would afford daytime pro- of Texas, Oklahoma and New Mexico, secretary -treasurer and 20 %; J. R. severed and granted and WDAS might be received from the pro- tection to petitioner, the Commis- Yonge, auto agency owner, director on its own motion amended its ap- posed fulltime operation of WEAM sion vacated its July decision and and 20 %; E. L. Thornton, 92% owner Dept. Store, director and plication and removed from hear- Arlington, Va. severed the Wadena request from Thornton's 10%; his son, Eugene Thornton, direc- ing. Ownership of grantees: the proceeding. Subsequently a pro- tor and 10 %. Four States Broadcasters Inc. -Prin- posed decision was issued to grant cipals: Harry Easley, vice president and treasurer of Home Land and Loan Co., Lee -Smith and deny KFNF. Webb City, president; George A. Spivs, KCOL and WMLK Transfers Sought; majority owner, Siva Investment Co. The final ruling provides that and president Joplin Chamber of Com- the denial to KFNF is without merce, vice president; M. A. Johns, as- 14 Non -Monetary Shifts Also Asked sistant treasurer, Junge Biscuit Co., prejudice to the immediate filing treasurer; Dan M. Nee, attorney, Kan- of an application specifying opera- 100.50 for expenses to Dec. 10 and sas City. secretary; William M. Robert- APPLICATIONS have been tend- son, former part owner WMBH Joplin, tion which will provide Lee -Smith ered for filing at FCC for acquisi- assumption of all present contracts director; O. L. DeMier, majority owner and other proposed and existing and obligations. These include: $7,- Rex Metallic Casket Co., Webb City, tion of control of KCOL Fort Col- director. Each holds 16.66 %. Estimated stations with protection in accord- lins, Col., by J. Herbert Hollister 602.50 for equipment ordered; $6,- construction cost is $65,308. ance with FCC standards. Lee - 300 optioned land; five year studio Tri- County Broadcsating Co.-Co- for $26,800, and for assignment of partnership: O. Frank Thornton, at- Smith was preferred over KFNF permit of WMLK lease at $1,500 per year for first torney and W. G. Reid, in retail farm construction machinery business. since Fairbault receives no pri- Norwalk, Conn., to Norwalk Broad- two years and $1,800 per year mary nighttime service. after; five -year employment con- casting Co. Inc. for a consideration 10. is assigned Abilene case FCC con- tract with Dr. Ginzburg as general from Dec. WMLK In the of $26,003 plus. 250 w on 1340 kc. sidered the ownership participa- At the same time the Commis- manager at $8,500 per year; five Abilene by year contract with United Press at The non -monetary transfers for tion in Broadcasting sion has received applications for which approval is sought include Gene Cagle, Texas State Network transfers of nine other AM sta- $30 per week; contract for con- struction at 10% of equipment the following; president, general manager and tions and five FM outlets, all of WMrr (FM) Winston -Salem, N. C.- 10% owner, would not effect full which involve no monetary con- costs; reimbursement of further Assignment of license from Gordon siderations. expenses to date of FCC approval (Continued on page 83) Mr. Hollister, owner of KBOL KILO, KFJM Renewals Boulder, Col., is 20% stockholder New Information in KCOL and purchases the 38% Await interest of Wilbur E. Rocchio. Re- ACTION on two license renewal maining 42% is equally shared by applications, those of KILO and Douglas D. Kahle and John L. KFJM Grand Forks, N. D., was Hitchcock. KCOL is assigned 250 held in abeyance last week by FCC w on 1400 kc. pending receipt of further infor- In the Norwalk transfer, co- mation. Present licenses of the sta- partners Samuel R. Sallick, Lillian tions have been extended on tem- K. Johnpoll, Melvin Dresher and porary basis until March 1, 1948. Dr. Benjamin Ginzburg sell to a KFJM, a noncommercial educa- new corporation composed of Dr. tional station licensed to the U. of Ginzburg as president and 50% North Dakota, and KILO, licensed owner; his sister, Dr. Mary Lipset, to Dalton LeMasurier, share hours retired dentist, secretary and 20%; and are assigned 1,000 w daytime Dr. Solomon N. Petchers, treas- and 500 w nighttime on 1440 kc. urer 20 %, and Dr. Samuel Gaines, The Commission did not indicate brother of Dr. Ginzburg, 10 %. All the nature of the additional infor- are naturalized U. S. citizens. QUARTER CENTURY OF COMMUNITY SERVICE mation which it seeks. The consideration involves $12,- BROADCASTING Telecasting January 5, 1948 Page 79 AMA Hears Likert Race Data Shows Fill Public News Is News NEWS IS NEWS, regard- Appraise Research Service Need, WGAY Asserts less of where it happens. Says Faulty Samples May Cause RESPONDING to an FCC request program, Mr. Brechner said, comes That's the philosophy of the Inaccurate Measurements for information on its programs from Statewide News, Hyattsville, news room at WILM Wil- offering horse -race information, Md., and is transmitted to the sta- mington, Del., ABC and Mu- USE OF POOR SAMPLE de- WGAY Silver Spring, Md., has tion by Western Union wire lines. tual affiliate. On a recent signs in every kind of measure- reiterated its contention that the WGAY's statement was present- broadcast of Cavalcade of ment on advertising effectiveness broadcasts fill a definite public - ed to the Commission by Mr. America, an NBC show car- is laying open the tests to inac- service requirement. Brechner in a letter prepared by ried over WDEL Wilmington curate computations, Renais Likert, The request was made Dec. 1 himself and Leonard H. Marks, and the coast -to -coast NBC director of The Research Center, after WWDC Washington had station attorney. The letter pointed network, there was a talk by Michigan U., told the members of asked the Commission for a dec- out that WWDC previously sought Walter S. Carpenter Jr., pres- the American Marketing Assn. at laratory ruling on whether or not from the Federal Trade Commis- ident of the duPont Co., in its winter conference in Chicago its own AM and FM licenses would sion a complaint charging WGAY' which Mr. Carpenter pointed last week. be in jeopardy if WWDC also with unfair competition because of out that duPont had made Appearing on a panel discussion carried race results [BROADCAST- its use of racing data, and refer- more peacetime goods during on "An Appraisal of Advertising ING, Oct. 20]. FCC sent a similar red to the Silver Spring station's the past year than any time Measurements," held at De Paul request to WOL Washington, also reply memorandum outlining the in its history. In Wilmington U.'s downtown school Dec. 29 -30, named by WWDC as one of the origin of its use of these programs. what duPont does is always Mr. Likert cited an illustration Washington area stations carrying It was pointed out that WGAY big news, and Bill Frank, recalling two nation -wide studies racing data. WOL has pending a officials checked with the county WILM news editor, con- in the past two years which used motion for dismissal of the peti- police chief and the State Attor- cluded that Mr. Carpenter's the quota method in the sampling tion for declaratory ruling ney's Office "and found that [the remarks were still news even of the proportion of farm families [BROADCASTING, Dec. 15]. programs] were neither illegal nor though they had been carried owning radios in working order. Presents Analysis contrary to the public interest." on a rival station and net- "These studies 'obtained data Mr. Brechner said that after the work. On his 11 p.m. news- showing that about 85% of these Joseph L. Brechner, WGAY programs were carried for a cast over WILM Mr. Frank families owned radios in working manager and part owner, told month a check was made again to not only gave a resume of order," he said. "Both of these FCC that an analysis of the sta- determine whether gambling ele- the speech but said it had studies employed samples which tion's Sports Circus, on which the ments were using the information been presented over WDEL numbered in the thousands. Al- racing information is presented, for illegal purposes. WGAY offi- and NBC! most the same time . . other showed 16 minutes 9 seconds of cials were advised that "no such studies using carefully designed horse -racing data during the four - complaints had been received by area samples (seeking the same hour program on Dec. 3, the day the authorities nor had any Licenses Extended information) indicated that 66% of FCC's request was received, and criticism been directed against the farm families had radios in work- that there also was news regard- programs," Mr. Brechner asserted. CUSTOMARY three -month license ing order." ing golf, basketball, football and renewal for international broad- other current sports. Cites Newspaper Poll casting stations were authorized 1940 Census Base He a poll by The analysis also showed spot said that taken the by FCC last week, to extend to Using the 1940 census data as a announcements for 22 advertisers Maryland News on July 18 in March 31 or, if it is earlier, until Montgomery basis, Mr. Likert contended that and public service announcements County, where control of its operations is released the difference in figures resulted in for six organizations or campaigns WGAY is located, "indicated that by the State Dept.'s Office of In- a variance of more than "the usual during the Dec. 3 program. The a majority of the residents were in ternational Information and Cul- 3% allowed for such samples." favor of establishing horse- racing show, a participating program tural Affairs "or other govern- Maintaining the compara- which facilities in the town." op- that has been on the air since ment agency supervising the studies occurred soon after is He pointed out that racing and of broad- tive April, built around recorded eration international the war when no new substantial music and is 1 pari -mutuel betting are permitted casting." Officials said the exten- carried from to 5 number of radios was available, p.m. daily except Sunday. Mr. in Maryland at duly -licensed sion was in line with those previ- he tracks, and submitted concluded -"It is clear from the Brechner pointed out that no rec- newspaper ously granted and was "without comparison is clippings indicating that there prejudice to the consideration of with the census data ord ever interrupted or faded are that the results from the surveys for sports results or other an- nine of these tracks in the state. appropriate application filed by Quoting from using area samples are much more nouncements, and, with respect to the station's mem- the licensee of any such station likely orandum to FTC, which for authority to operate other- to be correct than the data horse -race information, said the sub- from the quota samples." results were broadcast (accord- sequently disclaimed jurisdiction wise." The two -day ing to the Dec. 3 analysis) about over WWDC's contentions [BaoAD- sessions were de- 10 minutes after the race was CASTING, Oct. 13], Mr. Brechner the races. When these tracks are not voted to discussions of areas of completed and the prices whenever said: open it is believed that these and development in marketing, efficiency many other people follow horse racing in available thereafter. Station WGAY is advised that resi- in other states so that they may be distribution, the use of research dents of the Silver Spring area fre- apprised of the record of performance in sales and management, and Race information used on the quent these tracks and place bets on of the horses. The broadcasting of these events is thus a matter of con- marketing research techniques. tinuing interest to listeners who con- Attending the conference stitute a substantial part of the com- were munity. . . . This situation is not un- representatives of Lever Bros., like the interest which baseball, foot- The Most Powerful ". ;. '.'::::: Pillsbury Mills Inc., General Mills, Advertising '; ": :: :°;: " ;:: ball, hockey, and other sports follow- ers have, not only in the activities of McKesson and Robbins Inc., Stand- Influence in their home teams, but also in other ard Oil the Southwest communities. Co., U. S. Department of Agriculture, American Meat Insti- Asserting that WGAY "has had tute, Quaker Oats, Armour and Co., a substantial number of other and various agencies and univer- sports programs," Mr. Brechner sities. Ross M. Cunningham, its argued that the omission of the president, presided. results "would be comparable to the omission of the final baseball WATTS score, the number of hits and Applies for TV 5 , 000 errors," and that WGAY there- WILT GUNZENDORFER, fore contends general CHANNEL that the broadcast- manager of KROW Oakland, ing of racing results is an integral CLEAR Member TQN Calif., announced Dec. 26 that his part of the broadcasting of the station has Inc. horse -racing applied to the FCC for p f f i I i a t e & Co., event. construction permit for a television NBC Edward Petry by HOED Panama City soon will be joined station. Site of the new station Represented by a sister station -HOXO Panama City will be on the top of Vollmer Peak, -with 7500 w on 1310, lt was announced in last week by Pan American Broadcast- the Berkeley Hills. The peak is ing Co., U. S. representative. 2280 feet above sea level. Page SO January 5, 1948 BROADCASTING Telecasting LOYAL KANSANS TEACHERS' INTERNSHIP WREN Tells Fans Why It Could ENDORSED BY COUNCIL Yes, '48 will be prosperous Not Air Orange Bowl Game INTERNSHIP for radio teach- ers in stations has been a success- WREN Topeka, Kan., placed ad- ful plan of the Council on Radio vertisements in all Dec. 31 edi- Journalism and that body on Mon- tions of Topeka's daily papers, the day recommended its continuance Capital and the State- Journal, and at its semi -annual meeting held at in the Lawrence (Kan.) Journal - the 31st convention of the Ameri- World to explain why the station can Assn. of Teachers of Journal- at too would be unable to broadcast the ism in Philadelphia. New Year's Day Kansas -Georgia Under the plan, teachers of ra- Tech football game in the Orange dio in schools and colleges work in BELLE GLADE, FLORIDA Bowl. radio stations during summer va- Advertisement stated that "ex- cations to learn the current station clusive rights for broadcast priv- practices. Since the plan was first ileges in all Bowl games are put into effect in 1944, more than granted many months before New 20 instructors have served as in- Day, and Orange Bowl - Year's ternes, acquiring a greater know "THE LITTLE STATION WITH THE LONG REACH" rights are held by the Gillette how for the classroom. Safety Razor Co." WREN, an Also recommended by the coun- ABC affiliate, then explained that cil was an effort to reach agree- * * * Gillette was sponsoring the Orange ment among teachers and schools Bowl game over CBS, "just as on terminology used in courses and Gillette sponsors the annual Sugar actual course content. Returns from Bowl contest over ABC and a questionnaire sent out by the BROADCASTING didn't quote us in last WREN on New Year's Day." council to 200 radio teachers re- look into new year's business, but Realizing that there would be vealed a great divergence in use of week's the more local interest in participa- terms and course content. with a 1000 -watt minimum cost coverage of tion of the Kansas U. team in the Mitchell Charnley, U. of Minne- in 18 South Orange Bowl classic than there sota, was named chairman to suc- 165 thousand radio families would be in the Texas-Alabama ceed Wilbur Schramm, assistant to Florida counties, we're looking for more and Bowl game, WREN invited Sugar the president of Illinois U. -wise adver- K. U. football fans to tune to The council, made up of industry more business from dollar national WIBW, CBS outlet in Topeka, to members and of radio teachers, was also attended by: Jack Harris, SPEC tisers. So add this forecast to last week's hear the Kansas game. Houston; Art Stringer, NAB; Bill "When the K. U. game is over," Brooks, NBC; E. R. Vadeboncoeur, selection: WSYR Syracuse; Fred Siebert, U. Of the advertisement said, "we invite Illinois; Ken Bartlett, Syracuse U, and you to tune in WREN for the re- Floyd K. Baskette, Emory U. TOM WATSON, JR. mainder of the Sugar Bowl game. Manager WSWN, Belle Glade, Fla. WREN sportscaster Max Falken- FM Station of Oswego's stien will attend the Orange Bowl game; he'll have plenty of inter- `Palladium- Times' Starts WE ARE PROVIDING South Florida with one esting sidelights for you K. U. WOPT, new FM station at Oswego, which reach fans when he returns to his night- N. Y., wholly owned by Palladium - of those mystifying signals out ly 10:15 sports round -up on Mon- Times Inc., publisher of Oswego's far beyond the anticipated coverage and sell day, Jan. 5." There was a post- daily Paladium- Times, held its in- script which read: "We'll be lis- augural broadcast New Year's hundreds of thousands at tening to the Orange Bowl game Eve. Among those participating rates designed for tens of ourselves!" were Harvey M. Rice, president of Oswego State College, and Com- thousands. The local adver- modore John M. Gill, U.S.N. (re- tisers have sold themselves Radio -Electronics School tired). Enrollment Now Past 800 New station is operating on on WSWN. Now starts the 284) with 3 kw. MORE THAN 800 students are en- 104.7 me (Channel rush of National Accounts A new building houses the trans- rolled in the Radio -Electronics to this station that hands School of New York, recently mitter, studios and offices. Station's by of radio and 342 -ft. tower is located on the least. formed a group On- out the most for the television executives. The school, highest ridge between Lake which offers four courses in AM, tario and Oneida Lake. Yes, 1948 will be prosper- FM and TV, including an ad- Robert E. Russell, formerly of ous at WSWN too. We'll is ex- KMBC Kansas City, is WOPT sta- vanced course in FM -TV, Mr. Watson pected to supply much of the de- tion manager, and E. M. Water- welcome your inquiry for mand for trained men in radio bury, treasurer of Palladium -Times rates that are rock -bottom; for availabilities manufacturing concerns through- Inc., is general manager. Other out the country. staff members include: Ralph Re- that are top- notch. chief engineer; R. L. Duncan, former president naud, of Syracuse, of WNDR of RCA Institute, and William Cyril Edmunds, formerly engineer; Rog- * Campbell, until recently European Syracuse, assistant er Stebbins, previously with WENY manager of Press Wireless, are and training program. Elmira, N. Y., announcer, directing the formerly of WMFF Backers of the school are Herb- Paul Abbott, GET IN ON the ground floor at the station executive director, Plattsburg, N. Y., news editor. ert L. Pettey, of that's delivering munificent South Florida at New York; William B. Ernest A. Barbeau Schenectady, WHN had experience with the Dolph, executive vice president of who has only a fraction of what you pay for advertising General Electric Co., is consulting American Broadcasting Stations, elsewhere . . . Washington; Oveta Culp Hobby, engineer. vice president, KPRC Houston, Hamilton Hoge, president, U. S. dent, Television Projects Inc.; Television Mfg. Corp.; John Shep- William M. O'Neil, president. WJW ard 3rd, Yankee Network chair- Cleveland; Ralph Brunton, presi- Dial 900, Belle Glade, Fla. man; Harry C. Wilder, president, dent, KQW San Francisco; John WSWN Central New York Broadcasting De Witt, president, WSM Nash- Corp.; Harold Hogencamp, presi- ville. BROADCASTING Telecasting January 5, 1948 Page 81 WAGA Given First `Democracy' Essay Award WAGE - HOUR HEARING HST's Thanks Luncheon Set for Jan. 28 INCLUDES 7 RADIOMEN Atlanta TV Grant HOLLIS SEAVEY, WOL NATIONAL awards luncheon at CLARIFICATION of the Fair La- FIRST television station for At- Washington operations man- which four high school students will bor Standards Act as applied to lanta, Ga., and the third for the ager, is the proud possessor receive $500 scholarships for their radio station personnel will be George B. Storer radio interests, of a personal letter of thanks winning essays in "I Speak for asked Jan. 7 by seven industry was authorized by FCC last Tues- from President Truman last Democracy" contest conducted in spokesmen at a hearing before the day in a grant to WAGA Atlanta week. Mr. Seavey, while at connection with National Radio Wage and Hour .Administrator. for use of Channel 5 (76 -82 mc) the White House Christmas Week will be held Jan. 28 at the Hearing will be held at 10 a. m. with 17.768 -kw visual power, 9.37 Eve for broadcast ceremonies Statler Hotel, Washington. in the Interdepartmental Audito- kw aural, and antenna height of of the annual Christmas tree The contest was co- sponsored by rium, Washington. 555 feet. lighting, heard the President the NAB, Radio Manufacturers Representing the industry will express Fort Industry Co., headed by a desire for a record- Assn. and U. S. Junior Chamber be Richard P. Doherty, NAB di- Mr. Storer, also has television ing of Missouri, My State. of Commerce and endorsed by the rector of employe -employer rela- grants for WTVT Toledo, where it Promptly Mr. Seavey ar- U. S. Office of Education and Dr. tions; J. Allen Brown, assistant operates WSPD, and for WTVO ranged for a disc to be for- John W. Studebaker, Commissioner director, NAB Dept. of Broadcast warded, evoking the expres- Detroit (WJBK) , and has an ap- of Education. Advertising; R. T. Mason, WMRN sion of gratitude plication pending for Miami from the The Marion, Ohio, also NAB board Chief Executive. board of national judges is member; Marshall (WGBS). WAGA, another of the hearing five -minute transcriptions H. Pengra, Fort Industry stations, is licensed of the competing WATO Oak Ridge, Tenn.; Merrill broadcasts. Lindsay, Decatur, Ill.; Prof. to Liberty Broadcasting Co. and Over 20,000 students entered the WSOY well Fred S. Seibert, U. of Illinois has an FM affiliate as as the VERMONT STUDY SAYS contest in 500 communities. Thirty - new television grant. School of Journalism; a network FARMERS LIKE RADIOS nine state winners, including one Two other Atlanta television ap- from Alaska, are participating in representative not yet named. plications are pending for the three NINETY -EIGHT per cent of farm- the finals. Revision of the law to provide remaining channels. One was filed ers in the upper third income overtime payments based only on by WSB Atlanta and the other by bracket have radios, according to regular hourly rates of pay for the Atlanta Constitution's WCON a study conducted in Vermont by Regional News Clinics standard work weeks as defined Atlanta. Both were filed in the the Bureau of Agricultural Eco- in union contracts or employe last few weeks. nomics, Dept. of Agriculture. In Resume in Mid -February agreements was asked by NAB at the middle a Nov. 20 hearing before the House bracket, 95% have ra- SERIES of regional news clinics dios, while 80% of Education & Labor Committee those in the for broadcast stations will be re- [BROADCASTING, Nov. 24]. NAB PRO GAME TELECAST lower third own sets, it was found. sumed in mid- February under The Bureau has just released a di- also asked clarified exemptions ALMOST KEPT OFF AIR rection of Arthur C. Stringer, sec- report on a sampling survey, con- retary of the covering executive, administra- NAB News Commit- tive and professional personnel. CHICAGO almost didn't get its ducted last July, which shows that tee. The clinics were started two television broadcast of the National 83% of U. S. farms have radios years ago. Football League pro championship in working order. The range is New `Listenability' Study game between the Campbell Arnoux, WTAR Nor- Chicago Cardi- from 66% in Mississippi to 96% folk, nals and the Philadelphia Eagles in Washington. Radio ownership Va., NAB District 4 di- Ready in 60 Days -Kobak rector, last week announced Dec. 28. increased from 20% in 1930 to that EDGAR KOBAK, president of Mu- three clinics will be held in his Until late on the evening pre- 60% in 1940 and 75% in 1945, ac- dis- tual, last week said that network's trict. First will be held Feb. 16 ceding the game Bert Bell, NFL cording to the bureau. for West preparation of its nighttime "lis- Commissioner, refused his consent, In the Vermont was Virginia stations, with study it Charleston as the site. tenability" study of the four major declaring television would reduce found that 7 of 10 women with Bert Sonia, networks to daytime program manager of WCHS -sequel its the gate at Comiskey Park, home radios say they learn new things study which caused Charleston, will be in charge. a furor sev- field of the Cardinals. about homemaking by listening to Sec- eral months ago -would be com- ond clinic will be held Feb. 17 at Advance ticket sales for the con- radio programs. Of these, 80% Richmond, Va., for pleted within 30 to 60 days. were so Virginia and test poor, however, that incorporate some of the ideas into District of Columbia Mr. Kobak said that Mutual was Commissioner Bell yielded their household work. ranked stations, with to re- Radio E. S. Whitlock, manager of WRNL entirely satisfied with its standing quests by Edmund I. Eger, partner just below farm papers and maga- among networks Richmond, in charge. Third will be the according to in the Chicago advertising firm of zines as a source of ideas but con- the preliminary phases of the study held Feb. 18 at Charlotte, N. C., Cruttenden & Eger, and Richard siderably higher than newspapers, for the Carolinas. Harold Essex, completed to date. Graver, vice president of Admiral or friends and neighbors. manager of WSJS Winston -Salem, Radio Corp. in charge of television, Summing up, the Bureau said, will be in charge. and signed a contract for an un- "It is evident that radio is an ef- llpco,ninq disclosed sum which permitted the fective means of getting informa- game to be broadcast by WBKB tion to women. It is apparently Jan. 12 -13: NAB Board Standards of Chicago under Admiral's sponsor- much more effective among women Administrative Changes Practice Committee, NAB Hdqrs., ship. than men." Washington. Initiated by FCC Units Jan. 12 -16: NRDOA Annual Convention, BRINGING Hotel Pennsylvania, New York. the organization plan Jan. 13 -14: NAB Engineering Executive into line with that of the Engi- Committee, NAB Hdqrs., Washington. neering Dept., to facilitate Jan. 15 -16: NAB Board International intra- Advisory Committee, NAB Hdqrs., agency work on common problems, Washington. FCC last week redesignated the Jan. 19: Skywave and Clear Channel "branches" of its Accounting Hearing, Washington. Dept. Jan. 19 -20: Georgia Assn. of Broadcast- as "divisions," and consolidated the ers, winter meeting, Hotel Sheraton Economics Analysis and the Sta- Bon Air, Augusta. mir9 Jan. 22: RMA Winter Conclave, Stevens m i%i,. tistics divisions. Officials said no Hotel, Chicago. job or personnel changes are in- Jan. 22 -24: CBC Board of Governors Programming volved. Meeting, Ottawa. in Jan. 26 -27: NAB Small Market Stations The Executive Committee, NAB Hdqrs.. Merchandising units of the department Washington. - in henceforth will be known as Ac- Jan. 26 -27: NAB Program Executive in Committee, Statler Hotel, Washing- Promotion a counting Regulations Division, ton. % - keeps listeners Broadcast Division, Field Division, Jan. 26 -30: AIEE General Winter Meet- happy!p Rates Division, and Economics ing, Pittsburgh. what advertisers & Jan. 28: Joint Meeting NAB Program That's ï Statistics Division. In addition to Executive Committee and NAB Public KpYI. Relations Committee, NAB Hdqrs., a keeps V the Broadcast Division, the Eco- and Statier Hotel, Washington, with nomics & Statistics Division will Voice of Democracy luncheon. j "-C,7v Jan. 28 -Feb. 1: Assn. Women Broad- National Representative L7 have a Broadcast Section, along casters meeting, Mayflower Hotel, Washington. JOHN BLAIR 8 CO. with Common Carrier and Special Jan. 29: NAB Public Relations Commit- /rr, rte Studies sections. tee, NAB Hdqrs., Washington. Page 82 January 5, 1948 BROADCASTING Telecasting WCAU -TV WILL BEGIN NBC TESTING ON JAN. 15 (Continued front page 18) activities, announced that the sig- WCAU -TV Philadelphia is slated its nificance of the advertising cam- to go on air with first test paign was "that it marks the end patterns about Jan. 15, according of the `waiting' period in televi- to Dr. Leon Levy, president and sion." general manager. Owned by Eve- "We have the goods," said Mr. ning Bulletin, the station is on Mullen, "and we want everybody - Channel 10. the viewers and the future viewers, Tower will be the highest struc- the telecasters and the future tele- ture in Philadelphia when it is casters, the advertisers and future completed. advertisers -to know it." It will be 737 feet above the The NBC television advertise- street, a 256 -foot tower atop the ment follows a theme not unlike 481 -foot Philadelphia Saving Fund that in radis advertisements placed Building. Most of the girders and in major dailies by RCA Sept. 13, the transmitter have been raised 1926, when it announced the or- to the roof by ingenious use of ganization of the National Broad- freight elevators, although some casting Co. of the larger girders have been "In 1948," says the copy, "NBC lifted by block and tackle. One of offers to the public the greatest the most ticklish jobs foreseen by medium of mass communication in of the Hale Bros., San Fran- the riggers is the raising the world- network television." SPONSORS SWAP and remain friends. When two one -ton pylons used for FM decided to drop Hour of Melody Gives cisco department store chain, recently to the top of the tower. Status which it sponsored for five years on KSFO that city, J. E. French Co. is The advertisement outlines the (Dodge, Plymouth dealers), took over. James E. French Jr., vice presi- The project was planned and present status supervised by Robin D. Compton, of television net- dent of automotive firm, accepted program from Prentis C. Hale, vice works and stations, points out nota- president of Hale Bros., during broadcast. Celebrating following cere- who participated in the planning and construction of NBC televi- ble programs which NBC has mony are (seated, 1 to r) : Junius C. Smith, advertising director of sion and FM facilities in the Em- broadcast, and asserts NBC's be- Hale Bros.; Mr. Hale; Mr. French; (standing, 1 to r), George Taylor, lief that "within a few years more in 1936 in head of San Francisco advertising agency bearing his name and servic- pire State Building than a quarter of a million people ing J. E. French Co. account; Keith Kerby, KSFO program manager, cooperation with Maj. Edwin H. will be employed in the manufac- and Philip G. Lasky, vice president and general manager of station. Armstrong. Mr. Compton has been turing and telecasting operations with The Bulletin since May 1945. of the business alone." When WCAU begins operating "Available estimates point to its TV station, it will be the third television as a half -billion dollar GE Price Cuts from 3 -10% Will Save Philadelphia video outlet. Already business by the end of this year," $50,000,000 functioning in that city are WPTZ the ad says. Consumers an Estimated and WFIL-TV. The ad will run in all New York dailies of man. The President called the including the Journal PRICE REDUCTIONS ranging Commerce and the Wall St. Journal from 3 to 10% in home radios and step "extremely heartening in the Assignment of license from Donald A. nation's fight against inflation." Burton to Tri -City Radio Corp. of and in newspapers in the following television receivers as well as other which Mr. Burton is president and other cities: Chicago, Washington, appliances were announced last "Should other industries follow 99.8% owner. Other officers: Garnet M. he added, "a real Burton, secretary 0.1 %, and William F. Cleveland, Baltimore, Schenectady, week by Charles E. Wilson, presi- your example," Cragi, vice president 0.1 %. Albany, Los Angeles, Hollywood, dent of the General Electric Co. bulwark will be built against ris- WKMH and WKMH -FM Dearborn, Mich. -Assignment of license and con- Boston, Richmond, Detroit, Phila- The reductions, according to Mr. ing prices." Mr. Harriman also struction permit of WKMH and condi- delphia St. Louis, Milwaukee, Troy, Wilson, will save consumers ap- hailed the reduction, saying, "The tional grant for WKMH -FM from Sub- urban Broadcasters, co-partnership, to New Haven and Salt Lake City. proximately $50,000,000 in 1948. step is in the public interest at WKMH Inc., new corporation of same No lowering of prices for broad- en- individuals: Frederick A. Knorr, presi- this time and I hope it will dent; Harvey R. Hansen, vice president, casting transmitters or studio courage other far -seeing business and William H. McCoy, secretary- equipment was reported. treasurer. Each holds one -third inter- TALKS ARE RENEWED men to follow a similar course." est. Mr. Wilson said GE hoped to WMFR and WMFR -FM High Point, IN N. Y. RDG FIGHT be able "to extend such action to N. C.- Assignment of license and con- struction permit of WMFR and con- STRONG possibility of peaceful other product lines, as similar ac- KCOL and WMAK struction permit of WMFR -FM from settlement of dispute between Radio tion is taken by our suppliers and partnership, Radio Station WMFR, to (Continued from page 79) new corporation of same name and Directors Guild New York local and material manufacturers." some of same individuals: Frank S. CBS, NBC, ABC and WOR New In addition to home appliances, Gray to a partnership to which capital Lambeth, president - treasurer 51 %; York arose Friday after negotia- company reduced prices on has been contributed as follows: Mr. James E. Lambeth Jr., vice president the Gray, $354,436.43; his brother Bowman 4 %; Helen M. Lambeth, secretary and tions were resumed through the in- component parts, including frac- Gray, assistant sales manager and di- assistant treasurer 20 %, and Molly H. rector Reynolds Tobacco Co., $30,000; Lambeth, 25 %. James E. Lambeth Sr. tercession of the State Mediation tional horsepower motors, timers their mother, Nathalie L. Bernard, until his death Nov. 22 had held one - Board. Negotiations will be resumed and ballasts for fluorescent light- $5,000, and Carlysle A. Bethel, vice fifth interest. James E. Jr., Frank, today (Monday). "We are in the ing, which GE supplies to other president Wachovia Bank and Trust Molly and Ralph M., who controls Co., $5,000. Gordon Gray is to be man- WGBG Greensboro, N. C., shared equal- area of agreement ... There still manufacturers. aging partner. Jane C. Gray, wife of ly in the estate but James E. Jr. and the of a settle- Gordon, and Elizabeth C. Gray, wife Ralph have assigned their interests remains possibility In a statement explaining GE's of Bowman, may become partners to Frank at book value, which amount ment ... without calling a strike," new price policy, Mr. Wilson said through investment of monies st some is deducted from his remaining share RDG said. it was the company's conviction future date according to the provisions. in the estate. Gordon Gray is owner of Piedmont WMAP Monroe, N. C.- Assignment of Hope of peaceful settling the dis- "that voluntary action and self re- Pub. Co., licensee WSJS that city. license from Union Broadcasting Co., pute had lessened Tuesday when a straint by individual citizens and WCAE Pittsburgh-Transfer of Con- partnership, to new corporation of trol of licensee, WCAE Inc., from Pitt same name and owners: J. Ray Shute, zero -hour negotiation meeting ar- companies do most to reverse the Pub. Co. to Hearst Pub. Co. Inc. Trans- president 52 %; Olin B. Bike, secretary- ranged by the State Mediation tide of inflation." action involves merger of Pitt Pub. Co. treasurer 24 %, and James S. Beaty Jr., into latter new firm. vice president 24 %. Board broke up in disagreement. The GE apparatus department KSFA Nacogdoches, Tex. -Assignment WKRC and WCTS (FM) Cincinnati- The RDG's contract with the broad- which produces most of the com- of license from Wilbur C. Fouts trad- Assignment of license from The Cin- casting companies expired with the ing as Nacogdoches Broadcasting Co., cinnati Times -Star Co., publisher daily pany's capital goods, including tur- to new corporation of same name of Times -Star, to wholly owned subsidiary, old year. bines and generators, earlier had which Mr. Fouts is president and Radio Cincinnati Inc. Reports of dissension within the announced a price protection policy 83.7% owner. Other officers: Morris M. KATL Houston, Tex. -Assignment of McKnight, station manager, vice presi- license from Texas Broadcasters, part- union on the strike issue were nul- providing for variations of 20% dent and secretary, 5.4 %, and Lucille nership, to new corporation of same lified earlier in the week by an an- up or down. B. Fouts, 10.9 %. name and ownership with addition of "a committee of KCRS Midland, Tex. -Assignment of King H. Robinson, general manager, as nouncement that Congratulations on the com- license and construction permit from 10% owner. Others reduce holdings the whole of agency and free- pany's action were dispatched to Millard Eidson, independent and ex- from one -third each to 30% each. New lance had approved a ecutor of estate of Clarence Schar- firm: William H. Talbot, president; E. directors" Mr. Wilson on Wednesday by bauer, deceased, to Mrs. Ruth Schar- A. Stephens, 40% owner WDSU New resolution of full confidence in the President Truman and Secretary bauer, wife of the deceased, and Clar- Orleans, treasurer; Fred Weber, 22% local's leadership and any strike ence Scharbauer Jr. Each receives 50 %. owner WDSU, secretary, and Mr. King, of Commerce W. Averell Harri- WLBC and WLBC -FM Muncie, Ind.- vice president. action it might take. BROADCASTING Telecasting January 5, 1948 Page 83 Conviction Asked that they had no complaints ti the station management regard (Continued from page 18) ing hours or working conditions Petrillo's lawyers made objec ment, charged Mr. Petrillo no with tion to these questions but on cross violating the Lea Act by attempt- examination each ing to force and coerce station asked to identify WAAF Chicago to employ three photostats of contracts signed by additional AFM members as li- the individuals and the statiot brarians by ordering three regu- management which identified their larly employed librarians to walk employment as "operators of me out of the station. chanical devices." Mr. Carmell, by this line o- This act, which took place May questioning, made plain the de 26, 1946, resulted in the station fense's campaign-that all three management calling on the U. S. AFM members were required to d( Attorney General's office to prose- duties other than those stipulate( cute Mr. on Petrillo charges of by contract and that it wilfully violating the Lea He Petrillo Act. asking for additional employes di( described the station's history, dat- so to prevent duplication of em ing from 1922 when it went on ployment. the air, broadcasting stock market A "HIXUATION" developed in reports up to the date of the union Tulsa when C. A. Donovan, execu- Others Testify conflict. (The station is owned by tive of KVOO, chanced upon a All the discharged musicians ad Drovers Journal Publishing Co., a Salvation Army band doing its mitted that they had not bees farm publication.) Christmas cheering on a street ordered to return to WAAF by Mr. Carmell admitted all por- corner with the Tulsa representa- Petrillo following receipt of tele tions of the Government's bill of tive of AFM hovering in the back- grams from him authorizing thl information pertaining to tele- ground. Remembering the chuckles walkout, or that they had receive( grams sent to various employes of at the BROADCASTING Dec. 15 Car- any compensation, or that Petrilb the station, but denied all charges toon of Sid Hix (at left), arrange- had made any special effort to ob made by the prosecution. He took ments were quickly made with the tain employment for them. Thi even less time to summarize the station's promotion department for district attorney's point was tha defense. Every act by Mr. Petrillo pictorial record of the coincidence. Petrillo, by cutting off their mean: in negotiations with WAAF, he of livelihood, actually exercise( declared, was legitimate and in- greater control over his own mem bers than the station hi: volved no violation of either the halted at 12:45 when court re- The government's case against and that Lea Act or the Constitution. act had worked to their disadvan cessed until 2 p.m. Petrillo swiftly evolved itself as tage. Claims Union Right Judge LaBuy is not expected to District Attorney Kerner interro- hand down a decision gated government After Jack Gould, radio edito: Mr. Carmell charged that after for at least other witnesses. of the New York Times, two weeks following end of the These included Mr. Eidmann; and twi negotiations between a union and the St. Petersburg, Fla., newspaper a contracting party fail, the union trial. station's legal counsel, William Mr. Petrillo paused during his J. Freidman and Harry Schulman, men -Frank White of the Evenini has a right to strike and that such Independent and George Bartlet rights are guaranteed by the U. S. court appearance to lay at rest and the three discharged WAAF rumors concerning effect of his librarians. From of the Times-had testified they Constitution. the attorneys heard he Dec. 31 ban on all recordings and Mr. Kerner sought Petrillo say intentionally First witness for the govern- to establish that violated the Lea Act, the govern ment was an FBI agent, Peter transcriptions. despite many attempts to obtain a P. "It means just what it says," personal interview with the AFM ment rested its case. Schneider, who identified 12 Defense Attorney Carmel government exhibits as pictures he growled. "Anything they used president, Petrillo stubbornly re- to get paid for is out." fused to negotiate and when they promptly moved that the court en taken by himself of WAAF's rec- refused ter a not guilty verdict on the ord library on the 24th floor Repeats Permitted his demands that WAAF of employ three grounds that there was not "suffi the Palmer House. Mr. Petrillo said additional musicians, transcriptions which the station contended were cient evidence to warrant Petril The government's next witness could be made of local or network not needed, had ordered a walkout. lo's conviction and that a convie was William E. Hutchinson, shows for the purpose of repeat In questioning the tion upon the evidence adduced by performances or former libra- Drovers Journal secretary- treas- playbacks in time rians, Mrs. A. B. Egan, of Kansas the government would constitute zones or on m urer who testified that in that ca- stations which were City, Mo. (formerly Miss Helen an unconstitutional application pacity he had supervised the op- unable to carry the original live Colton), Arthur John Ray and the Communications Act of 1934.' eration of WAAF since it was broadcast. Miss Marguerite "The government has failed t( "Like say L. Frye. Mr. licensed by the FCC. On cross -ex- the Jack Benny show. Kerner drove home that all three prove facts sufficient to constitut( amination by Mr. They can't carry it in Hollywood case, or the Grim( Carmell he ad- employes worked only 30 hours a prima facie mitted that a letter sent May 18, at 3 p.m. when the program is per alleged in the information, or any aired New week, that they did not con- 1946, by Bradley Eidmann, sta- to York. So they play sider themselves overworked and crime at all," he said. tion manager, to Mr. Petrillo stat- the transcription of the show for "The government has failed t( ing that the demands made by Mr. the West Coast only at 6 p.m., Paci- prove that the dgfendant wilfully Petrillo for three additional li- fic Coast time. That's OK. The boys did attempt to coerce, compel, oi brarians would be made known to don't get no pay for that. Every- In the Dog House constrain WAAF to employ of Mr. Hutchinson later in the week. thing else is out." agree to employ any persons in ex- Actually, Mr. Hutchinson testified, Asked to confirm a rumor that PETRILLO entered Judge cess of the number needed to per- he had instructed Mr. Eidmann he would permit musicians to con- LaBuy's chambers flanked by form actual services." to refuse to accept the additional tinue to play for the networks after his attorneys, Dan D. Car- He added that a conviction upon AFM librarians prior to the date Feb. 1, should the pending negotia- mell, Henry Kaiser and Mil- the evidence would be "repugnant" the letter was mailed. Any objec- tions between himself and the four ton Diamond. Before enter- to the Thirteenth Amendment of tion to this by Mr. Kerner was network heads fail to renew con- ing the courtroom he obliged the Constitution in that it would overruled. tracts, Mr. Petrillo said, "How do photographers and posed impose involuntary servitude, to the Mr. Hutchinson also admitted I know what we'll do on Feb. 1. with Mr. Carmell until the First Amendment as abridgment under cross -examination that the It's a long way off. Do you know flashing photobulbs forced of freedom of speech, press and three AFM librarians were em- what the networks will do if I him to protest that he was assembly, and to the due process ployed in that capacity although refuse to accept their terms. May- going blind. clause of the Fifth Amendment as in the station's renewal for a li- be we'll refuse to work and maybe "That's all right, Mr. Pe- "a deprivation of liberty and prop- cense before the FCC, their em- we won't. I ain't sayin'." trillo," a photographer re- erty without due process of law." ployment had been set forth as Mr. Petrillo said he would con- plied, "we'll get you a seeing - U. S. Attorney Kerner moved "operators of mechanical musical cern himself with industry prob- eye dog." that the motion be denied, but devices." Mr. Hutchinson said the lems "when the time comes." "We'll need one to get Judge LaBuy withheld a decision description of the librarians' du- "Right now I gotta make a around the Lea Act," Mr. pending "further study." ties was not intentional. The ques- speech," he said, nodding toward Carmell wise-cracked. Chief defense witness was Mr. tioning of Mr. Hutchinson was Judge LaBuy's courtroom. Gilbert, former Harvard eco- Page 84 January 5, 1948 BROADCASTING Telecasting comics instructor, assistant to the who disobeys the orders of the Backlogs ate Presidential advisor, Harry president will be punished." Transcription

Iopkins, and OPA economist. He recalled that Illinois and 4i (Continued from page 13) Admittedly leaning Wisconsin courts both have held on FCC's stockpile on hand. Mr. Crosby is flue Book and a transcript of the that "coercion is as easily accom- plished without violence as with transcribed through March 17, it ongressional hearings which pre - was said. An ABC executive said eded enactment of the Lea Act, violence through fear of damage to business, which is as acute as that if the ban persisted beyond 'Ir. Gilbert declared FCC expects would begin to provide fear of bodily harm." Contending that time, Mr. Crosby tations "more live than live broadcasting. anned -and more local than net- that WAAF was employing 12 fork-music." times the number of musicians re- Smaller recording and transcrip- quired at the time the FCC Blue tion companies who's finances were He observed that opportunities insufficient to stand the enormous or musicians Book study (regarding musicians) started decreasing in Outside Judge LaBuy's court, investment of storing heavy back- ite late was made, Mr. Kerner took vigor- twenties when technologi- James C. Petrillo (l) conferred logs would unquestionably suffer al developments, notably the mo- ous exception to a previous con- tention of Richàrd Gilbert, defense with his attorney, Dan D. Carmell. if the musicians' work stoppage ion picture sound track, came to were prolonged, observers agreed. he fore. witness, that more musicians should be hired "just because the evidenced by testimony of its own Two. major transcription com- "Within a relatively short pe- station is making large profits." personnel. Louis G. Cowan Inc. and iod, a panies, half dozen stations with 50 Defense Attorney Carmell, who "You can't shoot a dead corpse," Frederic W. Ziv Co., reported they lusicians may satisfy music de- promised a lengthy closing talk, he wisecracked. had a year's supply of their shows lands of the whole world if the later subject to rebuttal by Mr. that were musical or had musical resent trend continues," he said. He discounted the U. S. District Kerner, prefaced his Friday morn- claims Mr. Pe- backgrounds. Asked by Mr. Kerner were Attorney's that if it ing appearance by reading a para- trillo had refused to talk things neared, Chicago re- of true that a general depression As deadline graph from the Supreme Court over with the station officials and cording studios were booked around lso started in the late twenties, majority opinion handed down in wising alluded to Mr. Kerner's reference the clock and until midnight Wed- widespread unemployment, the Petrillo case, to the effect that agencies le witness replied in the affirma- to union methods on making its nesday as advertising "an employer's statement is not ordered more and more platters ve. sufficient to determine how many demands known. He remarked, "phone calls, letters and telegrams for their backlogs against the re- Mr. Gilbert also admitted under employes are needed." He empha- Ryan are accepted methods of communi- cording ban. Ruthrauff and Toss - examination that record sized his belief that the station reported a two-year supply was in no way inconvenienced as cation in union matters." Inc. irners are not "live musicians ". had been stored away for clients in :e asserted that application of several states. Officials at the Co- le Blue Book to practical broad - lumbia studio, recorders, predicted ;sting in a strict sense "would KTSW Hearing on Ownership Changes that the average time a singing ut the industry out of business." commercial is used will be in- The witness also divulged he Scheduled for Feb. 2 by Commission creased from 90 days to "six ould receive a "fee from Mr. months and longer." armell" A SHOW -CAUSE HEARING to each, according to the application for appearing in defense companies, So- Petrillo and that he has always determine whether control of for FCC approval of the sale of Typical of many Records announced it had "a ?en a champion of AFM. KTSW Emporia, Kans., changed these interests to the Reeds, who nora hands without FCC approval in good backlog of (popular tunes) control the Garden City (Kans.) which we shall issue slowly in order Closing Argument violation of the Communications Telegram. Act, was ordered by the Commis- to remain in the pop field." Sonora Mr. Kerner, in his closing argu- Messrs. Laubengayer and sion last week to be held Feb. 2. Harris reported it had built a greater ent Friday morning, called for also are associated in ownership backlog in albums and would con- rejection of Mr. Carmell's mo- FCC's order grew out of a pend- of KSAL Salina, Kans., and with centrate on album production dur- for the on that the court enter a not - ing application transfer of other associates have an application ing the musicians ban. 74% interests of R. J. iilty verdict and asked for con - combined pending for acquisition ction. Judge LaBuy indicated he Laubengayer, Sidney F. and John of KFBI Special Releases Wichita for $350,000 [BROADCAST- d not intend to rule on it, prefer - F. Harris to Gervais F. and Robert Decca Records Inc., like most ng as he had said earlier last B. Reed for $40,942 [BROADCAST- ING, Sept. 29]. Evart Mills, attor- other recording firms, has been eek, to withhold a decision pend- ING, July 21]. Commission author- ney, John R. Griffith, drug chain given special releases on tunes by g "further study." ities said that in processing the operator, and a group of KFBI composers and theatrical producers When he does render a decision, application they did not find com- employes have filed a competing so that they could be recorded in will either reject Mr. Carmell's plete prior reports relating to application in the KFBI transfer advance of the AFM ban. Messrs. otion, or accept it, the latter transfer of control to case, under the Avco Rules [BROAD- RCA -Victor reported that the :ing tantamount to acquittal. Laubengayer and Harris. CASTING. Dec. 15]. last popular music it recorded be- The U. S. District Attorney cited The Commission said the hear- KTSW is on 1400 kc with 250 w. fore the ban was played by Vaughn ing would center on three ques- was the ; evidences of "wilfulness" on the FCC said the hearing would be Monroe whose orchestra Lrt of Mr. Petrillo-(1) "de- tions: held in Washington. first to record after the end of the and" that six musicians be em- 1. Whether a transfer of control of previous AFM recording ban in Emporia Broadcasting Co. [KTSW li- oyed in all, as contained in his censee] to R. J. Laubengayer, Sidney F. November 1944. RCA-Victor's last ay 11, 1946, letter to WAAF; Harris and John F. Harris, acting Jointly recording session ended minutes be- and by agreement, written or oral, was ?) four telephone calls he made consummated on or before July 15, Radio Aids fore midnight, Dec. 31, when the station officials reiterating his 1996. New York stoppage began. :lmands; (3) refusal to sit down 2. Whether the Emporia Broadcasting (Continued front page 15) Co. and R. J. Laubengayer, Sidney F. Other recordings made at RCA - Id amicably settle the dispute, Harris and John F. Harris, have vio- WMAQ, with power lines and studios were by .though WAAF officials offered to lated Sec. 310 (b) of the Act and Sec. Victor New York 1.321 of the Commission's rules by fail- transmitter in Bloomington, Ill., Opera , so on several occasions; (4) ing to file an application for transfer James Melton, Metropolitan was 40 minutes around :fusel to accept station offer to of control of Emporia Broadcasting Co. silenced star, and Beatrice Lillie, British to R. J. Laubengayer et al, and by to at one additional musician on failing to comply with the provisions noon but back normal late singer and actress. They recorded :aff (Mr. Petrillo had reportedly of Sec. 1.321 of the rules; Thursday afternoon. tunes from the forthcoming Broad- 3. Whether in the event the Com- ;plied, "It will be six or noth- mission should find that such violation WJJD's tower at Mt. Prospect, way musical, "Inside USA," which ig ") ; (5) public statement by occurred, the Commission should insti- Ill., one of two, toppled, knocking Lillie. Records are tute proceedings looking to a revoca- will star Miss (r. Petrillo at AFM convention in tion of the license of Emporia Broad- the station out for a brief period. RCA -Victor Red Seal master re- t. Petersburg, Fla., in June casting Co. for KTSW or require com- pliance with the provisions of Sec. 310 CBS -owned and operated WBBM cordings. Mr. Melton recorded from )46, "I have intentionally that (b) of the Act and the rules. twice experienced brief mechani- 6 to 9 p.m., Miss Lillie from 7 to iolated the Lea Act and am wait - Sec. 310 (b) of the Act requires cal difficulties in the afternoon but 10 p.m. 1g U. marshal to pick for the S. advance FCC approval of transfers recovered. WAAF went dead for to up now." of control, and Sec. 1.321 of the 20 minutes, its transmission lines the AFM day, hoped they would be operating Mr. Kerner contended rules is the Avco Rule on public atop Bldg., in stock- tar had instilled fear in the mu- Exchange by late Friday. The storm also icians employed at WAAF by bidding on station sales. yards broken by ice. WGES, which wrecked tower of WAYH, Chicago :minding them of the union by- Mr. Laubengayer owns 34% of has no emergency generator, and Transit Authority, Surface Divi- tws which state that "anyone KTSW and the Harrises have 20% WAIT, off since 11 a.m. New Year's sion, station. ROADCASTING Telecasting January 5, 1948 Page 85 TV KICKOFF OPENING of 1948 Presidential cam - At Deadline... paign, developing with party dinners in February, to be televised on eastern network keyed from WMAL -TV Wash- ington. Lincoln Day dinner of GOP to be CBS STAFF REALIGNMENT PETRILLO TRIAL ADJOURNED held Feb. 5 at Statler Hotel, Washington. Speaker not yet named. President Tru- DUE WITH WHITE SHIFT BY COURT TO JAN. 14 man to be speaker at Jefferson- Jackson PROMOTION of Frank White, CBS vice pres- TRIAL of James C. Petrillo, AFM president, Day dinner of Democrats Feb. 19 at May- ident and treasurer, to presidency of Colum- on charge of Lea ACT violation adjourned flower Hotel. WMAL -TV will feed bia Records [BROADCASTING, Dec. 29] last Friday afternoon in U. S. District Court, Chi- WMAR Baltimore, WFIL -TV Philadel- week opened way for realignment of several cago, to 10 a.m. Jan. 14, when decision is phia and WCBS -TV New York. Ar- executive positions in network. expected by Judge Walter J. LaBuy. Court rangements for televising made by Bry- S. R. Dean, assistant treasurer, will prob- heard closing arguments by Otto Kerner Jr., son Rash, WMAL special services direc- ably become treasurer, although not vice presi- U. S. District Attorney, and Daniel Carmell, tor and ABC Presidential announcer. dent, it was reported. James M. Seward, defense attorney (early story, page 13). assistant secretary, will assume expanded Mr. Kerner charged defense counsel was duties in network operations. attempting to "whitewash" actions of defend- Howard S. Meighan, CBS vice president in ant through use of word "withdrawal" in FCC Extends charge of station administration, will be given referring to strike at WAAF Chicago. He said (Continued front page 4) additional duties in network policy matters, employes were satisfied with jobs until pulled it was believed. Howard Hausman, director of off by AFM czar. He said Mr. Petrillo pur- izing by radio stations will rob the people c personnel relations, who in past has as- posely caused trouble to set stage for hot their last fair source of information." sisted Mr. White in labor relations, will prob- argument at AFM convention last year. Elias I. Godofsky, president and generi ably be given greater duties in this field. manager of WHLI and WHNY (FM) Hemr NAB CONVENTION PLANS stead, N. Y., stated in a memorandum filed i NAB COMMITTEE TO STUDY lieu of personal appearance that: Radio i CRYSTALLIZE ON COAST recognized and accepted as a primary new REWRITTEN WHITE BILL ARRANGEMENTS for NAB convention week medium; principles of free speech and pre; PROVISIONS of new version of White Bill of May 16 in Los Angeles discussed last week apply to radio; radio presently practices ec is responsible mediui to amend Communications Act (S -1333) will by C. E. Arney Jr., NAB secretary- treasurer, itorializing; free radio be studied today (Monday) by NAB Legisla- with committee of Southern California Broad- of comunications; frequency limitation n tive Committee, meeting at NAB headquarters casters Assn. Mr. Arney due back at NAB longer sound basis for control, and editoria in Washington. Committee chairman is J. Washington headquarters this week. izing is requisite in serving public interest. Harold Ryan, WSPD Toledo. Convention to be confined to top -level man- Those who propose to appear include: Other members are Joseph C. Burwell, agement and engineering problems, he said, M. s. Novik, New York public service radio consu WMBS Uniontown, Pa.; William B. Dolph, and other topics going tant; C. A. Siepmann, chairman, Dept. of Con local sales, programs munications in Education, New York U.; Morga WMT Cedar Rapids; Don S. Elias, WWNC to district and area meetings in late summer Sexton, general manager KROS Clinton, Iowa; D Asheville; Wilt Gunzendorfer, KROW Oak- and early fall. Understood change is possible Stephen S. Wise, president, American Jewish Coni resa; Morris L. Ernst, partner, Greenbaum, Wolfe land; E. K. Hartenbower, KCMG Kansas in original idea of Monday- Tuesday engineer- Ernst, New York; Ray Sawyer, national legislati City; Paul Miller, Gannett Newspapers; Glenn ing meeting, open Wednesday, and Thursday - director, AMVETS of World War II; CIO; I. Kell Tyler, director, Institute for Education by Rad! Snyder, WLS Chicago. Board liaison mem- Friday management convention, with exhibits Ohio State U.; American Veterans Committee; Girat bers, Clair R. McCollough, WGAL Lancaster, open all week. Chester, assistant professor of speech, Cornell U Iowa Assn. of Radio News Editors; Russell /trait and C. Bruce McConnell, WISH Indianapolis. legislative secretary, Farmers Educational and Cool SAM HENRY Jr., formerly of World Broad- erative Union of America; Cooperative League RAY FADEL, office of KLO casting System and pre -war NAB broadcast the U. 8. A.; AFL; WON Chicago; Nathan Strati manager Ogden, WMCA New York. Utah, before discharge from Army after five advertising director, named U. S. advertising NAB; KOB Albuqerque; WANN Annapolis, Mc years' service, named assistant general man- manager for Trans -World Airline, headquar- WOPA Bethlehem, Pa.; WWDC Washington D. C Kansas WKBV Richmond, Ind.; WHIR Danville, Ky.: WKW ager of KUTA Salt Lake City. tering in City. Wheeling, W. Va.; WENY Elmira, N. Y.; WING Da: ton, Ohio; WLOL Minneapolis; WIND Chicago; KI Denver; WTAD Quincy, Ill.; KOTA Salt Lake Cit KGLO Mason City, Iowa: KVOR Colorado Spring WIZE Springfield, Ohio; WKNA Charlestown, W. Vs MBS, CBS Criticize White Bill Redraft WDEF Chattanooga; WEEK Peoria, nl.; WJW Cley land; WKY Oklahoma City. ADVANTAGES of redrafted White Bill to weapon of formidable potentialities ") ; (3) Robert D. Leigh, chairman, Public Library Inqui: identification of editorial and interpretative of the Social Science Research Council; John She amend radio law (S- 1333), "such as they are, and 3d, Yankee Network; Mark Woods, ABC; CBI are far outweighed by its defects," particularly comment ( "unnecessary "). American Civil Liberties Union; Dr. Edmund E. Da sections program powers FCC, Mu- As "practical" matter, statement contended, president Cornell U., licensee WHCU and WHCU -F giving to Ithaca; Michael R. Hanna, WHCU-WHCU -FM; Con tual said Friday in statement sent to Senate "to the extent that members of the Commis- munications Workers of America; Stanley Faulkne Commerce Committee's radio subcommittee, sion attempt to study and regulate broadcast Voice of Freedom Comittee. which has bill under study. programs, they fail in their duties in technical Cranston Williams, general manager, Amel CBS meanwhile filed comments suggesting and economic fields which desperately need ican Newspaper Publishers Assn., stated i several "minor" changes but, it was under- their constant attention both in broadcasting reply to FCC's invitation to appear that "ti' stood, centering main objection on provision and in the many other communications content of a newspaper and the content of giving FCC right to consider programs when services." radio program are two entirely differer passing on renewals. CBS statement report- Mutual considered redraft "improvement" things. If it should be decided later that ol; edly urged that present law on censorship be over original bill and said "to some extent" association cares to say anything you will t allowed to stand. it offered "meritorious amendments" to exist- advised." ing law. But "most of these changes . . Proposed section giving FCC to re- are Eric Johnston, president, Motion Pictui right to the advantage of the larger interests," state- Assn., stated he expects to be in Europe b1: view programming at renewal time "is by far ment asserted, citing protection against the most alarming MBS "dou- will file statement. George N. Shuster, Hunt(' feature" declared in ble jeopardy" under anti -trust laws, omission analysis prepared by Louis G. College president, cannot appear but con Caldwell, Wash- of limitation on number of stations one person ington counsel, in response to request com- mented FCC's stand is "wholly proper." for may own, and abandonment of original plan ments when redraft [BROADCAST- was released to write FCC's network regulations into law. ING, Dec. 29]. Other program portions termed Network suggested changes in number objectionable: (1) proposed prohibition against of sec- WBAL HEARING TO RESUME knowingly tions relating to FCC organization and pro- false accusations or charges made cedure, opposed several new grounds features (includ- LONG -DRAWN hearing WBAL Baltimore (on it would put excessive liability ing division of Commission into panels, and license -renewal application and competin on ; broadcasters) (2) expansion of "equal new restriction on employment of Commis- bid of Drew Pearson and Robert S. Allen fc opportunities" provision, particularly inclusion sioners and staff members after leaving FCC), WBAL's clear -channel facilities (1090 kc, 5 of "controversial" questions ( "no substantial found other provisions "commendable" (in- kw) to be resumed at 10 a.m. today (Mor evil" exists for giving FCC this "regulatory cluding pay raises for FCC members). day). Last session was Dec. 16. Page 86 January 5, 1948 BROADCASTING Telecastin In four weeks WLW reaches 81.2% of the 31/4 million radio WLW homes within this area .

With 175 stations heard within the area, WLW receives 19.3% of all W LWa.,. listening to all stations

Look at the figures in that headline again. the homes which were classified as WLW listen- ers, the average was 550 minutes of listening to They reveal the tremendous impact of The Nation's WLW per home per week between 6 AM and Station within the WLW Merchandise -Able Area, as midnight. That's penetration! shown by the Nielsen Radio Indes for February -March, 1947. These are just a few of the vital facts revealed by this NRI study. For complete details -and for During the four measured weeks of listening, WLW the figures on the 15 leading competitive stations reached more than four- fifths -81.2 % - of the 31{ million -contact the WLW Sales Office in Cincinnati, radio homes within the area, between 6 AM and mid- New York or Chicago. On the West Coast, the night. That's coverage! Keenan & Eickelberg offices in Los Angeles, San During the sane four weeks, a total of 175 stations Francisco, and Portland will be glad to serve you. received listening within the area, yet WLW received one -fifth -19.3% -of all listening to all stations. That's dominance! VIL! How much did these homes listen? Taking all 331 within the area, WLW received an million radio homes THE NATION'S MOST MERCHANDISE -ABLE STATION 1 average of 375 minutes of listening per home per week CROSLEY BROADCASTING CORPORATION between 6 AM and midnight. But, among that 81.2% of a)i i. Ó ái .ä U .: s y eCi ñ c íV. 1,° 4 8 :: ó p á i - i> 7 V L V ai ,-° .ö Ó + :: Ñ ' C r.. E Q i$ s ` ñ ó m s s i >3 o ó u 7 :« E° p ó -es' _ O L .V. C ° i ° ° - L eta 'Á C i t ái :a L U Ñ &..-g ' L L V Vt ...: > n w V . Lo v a d 2 C `o É -? .' C 0 ñ+ c t E W ti Ñ ó rL °a .`+. « : m °° c ñ>áú -ÿ eo,'Os_ A 2 C ° ú : ó ö ti 3 ñ °^ ó c _u r ::: á E o a 4.i-s. ; c. E ó ú Ó E a = E s ó 'el Q Ou ö V' G eá Lea 7 C V á.9 v V ú rá .S -O C ° ° 1-5 ó á Y. n U E Á u °p Ó E " c m p . C + >, -O ' ó `a . s 0 >p>Oyp _g9 ` ooË`_ç 1w n_'>'tti. C .. °°/ J'érci V . .--°: çé° Vi '_ C V a ñ H .t X Ñ a Q ecA c Á 8-'2 . ° `é9 tJ ¡` é y`v. t > ó 0 " c ' Á é ñ ° ó L.ó _ 9 0. 3 ó s á :°0 . C ó ó° _ y e u E ntr a ti V n. n t .°J. ep L É. ° c'v- $ E r ñ .f+ ^: eo, L ° A C E e1 i CL) w V é r E E - á. o p ó á E = c ó é, o i ° v p é 11' E 'ct illc. cs if, a E L . Y> F.X F` L É rc° ; ó O E V ç Á c ú $ ó_` ! Vpg L a> zZ&t. : ^ ee+ ç E L °0 ñ 5' e+ ó O y a u O C E a° y 3 . t r r e A " L e+ cea L i W C .? 2. v ' : F^ oL .5 F = N :° e E c .°. z é ñ l, E l' t4 i u.-°'. ñ 7 R c < E > aa ú% \ i toi íC. tor e4 ñ 0. 3 3 ñ' G L v E L çL á . ñ i .

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