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Small Market Edition 1985

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Small Market Edition 1985 American Radio Small Market Edition 1985 James H. Duncan, Jr. Christine Woodward www.americanradiohistory.com www.americanradiohistory.com AMERICAN RADIO SMALL MARKET EDITION 1985 Compiled and edited by: Christine Woodward James H. Duncan, Jr. VP /GM Duncans American Radio, Inc. WENS Radio Box 2966 1099 N. Meridian Kalamazoo, MI 49003 Indianapolis, IN 46204 September 1985 www.americanradiohistory.com I N T R O D U C T I O N I am pleased to present the second edition of American Radio - Small Market Edition. This book is designed to complement the primary edition of American Radio by providing expanded coverage of the smaller radio markets in the United States and, for the first time, offering coverage of as many Canadian markets as possible. The Small Market Edition will be issued every September. Your support of our work is sincerely appreciated. Please feel free to make comments or suggestions at any time. We urge you to do so. We can be reached at the following addresses: Christine Woodward * James H. Duncan, Jr. WENS Radio Duncan's American Radio, Inc. 1099 N. Meridian St. Box 2966 Indianapolis, IN 46204 Kalamazoo, MI 49003 (317) 266 -9700 (616) 342 -1356 * for specific questions about this edition, call Chris first. I urge all of you to read the definition pages carefully. They will help you to understand the various rankings and listings for each market. However, if you have questions please call. I figure that my time and my call back to you are part of the subscription price. Also, I always enjoy talking about American Radio. ALL ARBITRON AUDIENCE ESTIMATES ARE COPYRIGHTED (1985) BY THE ARBITRON COMPANY AND MAY NOT BE QUOTED OR REPRODUCED WITHOUT THE PRIOR PERMISSION OF ARBITRON. BIRCH DATA MAY NOT BE QUOTED WITHOUT THEIR PERMISSION. Subscribers may quote American Radio for sales and advertising purposes. However, you must be an Arhitron subscriber if any of their data is involved. Secondly, I must be notified. I always give permission but I like to make certain that my work is being properly quoted. The phrase "American Radio by James Duncan, Jr." must always he cited. Copyright © 1985 by James Duncan, Jr. This book may not be reproduced, in whole or part by mimeograph or any other means, without permission. PRINTED IN THE UNITED STATES OF AMERICA Every effort has been made to make this book as accurate as is humanly possible. However, we are responsible for errors only to the extent that subscribers will be notified if such action is justified. Special thanks to Jerianne Minnich and Chris Woodward for their help in preparing this edition. www.americanradiohistory.com I N D E X SECTION A: Arbitron Condensed Radio Market Reports A -1 Leading Stations in Arbitron Condensed Markets Aberdeen, WA Ft. Pierce, FL Palm Springs, CA Abilene, TX Ft. Smith, AR Panama City, FL Albany, GA Ft. Walton Beach, FL Parkersburg, WV Albany -Carvall -Leb, OR Frederick, MD Pascogula, NY Alexandria, LA Gainesville, FL Plattsburgh, NY Ann Arbor, MI Grand Forks, ND Poughkeepsie, NY Augusta- Waterville, ME Grand Junction, CO Rapid City, SD Bangor, ME Great Falls, MT Redding, CA Battle Creek, MI Hagerstown, MD Rochester, MN Beckley, WV Ithaca, NY St. Cloud, MN Big Spring, TX Joplin, MO San Angelo, TX Biloxi- Gulfport, MS Killeen -Temple, TX Santa Barbara, CA Bismarck, ND La Crosse, WI Santa Fe, NM Bloomington, IL Lafayette, IN Santa Rosa, CA Boulder, CO Lake Charles, LA Sioux Falls, IA Bozeman, MT Lawton, OK Springfield, IL Burlington, VT Lon Branch -Asbury Park, NJ Stamford -Waynesboro, VA Cape Cod, MA Longview -Marshall, TX Texarkana, TX Cape May, NJ Lufkin -Nacogdoches, TX Trenton, NJ Charlottesville, VA Medford- Ashland, OR Tri -Cities, WA Cheyenne, WY Meridian, MS Tuscaloosa, AL Chico, CA Minot, ND Tyler, TX Columbia, MO Monroe, LA Victoria, TX Danbury, CT Morristown, NJ Waterbury, CT Danville, IL Muskegon, MI Watertown, NY Dothan, AL Naples- Marcos Island, FL Wenatchee, WA Dubuque, IA New Bedford -Fall River, MA Wichita Falls, TX Eau Claire, WI Northwest Michigan Williamsport, PA Fayetteville- Springdale, AR Odessa -Midland, TX Yakima, WA Ft. Myers, FL Owensboro, KY SECTION B: Birch Non -monthly Reports B -1 Barstow, CA; Brattleboro, VT; Camden /Miller /Morgan Counties, MO B -2 Dawson County, NE; Elkhart, IN; Florence -Darlington, SC B -3 Fond Du Lac County, WI; Forrest & Jones Counties, MS; Grand Traverse County, MI B -4 Harrisonburg, VA; Iowa City, IA; Jefferson City, MO B -5 Key West /Lower Keys, FL; Leflore County, MS; Longview -Kelso, WA B -6 Missoula, MT; Morgan County, AL; Myrtle Beach -Horry County, NC B -7 North Platte, NE; Northwest Indiana; Paducah, KY B -8 Portage County, WI; Pulaski, VA; Roswill /Chaves County, NM; Salem, OR B -9 Thousand Oaks, CA; Winnegago County, WI SECTION C: Birch Canadian Markets Calgary Ottawa Edmonton Quebec City Hamilton Toronto Kitchenor Winnipeg Montreal www.americanradiohistory.com S E C T I O N A A R B I T R O N C O N D E N S E D R A D I O M A R K E T R E P O R T S We have tripled the amount of data provided for each Arbitron Condensed Market. The methodology is nearly the same as you found in the Spring '85 edition of American Radio. Since 99% of you are also subscribers to the regular edition of American Radio, please refer to that book for more information. One area I might clarify - the diaries line differs slightly from that of other issues of American Radio: Diaries: 279/258/58.61% The first number is the total in -tab diaries. The second number is the number of people (12 +) in the metro for each diary returned. The third number is the percentage of in -tab diaries against the total number of diaries sent into the market. www.americanradiohistory.com LEADING STATIONS IN ARBITRON CONDENSED MARKETS-' STATION MARKET SHARE FORMAT GROUP OWNER 1. KVIC-F Victoria, TX 37.6 CHR Mayes 2. WSTO-F Owensboro, KY 37.4 CHR 3. KIXY-F San Angelo, TX 36.0 CHR Abaris 4. WJIZ-F Albany, GA 33.8 Black 5. WICR-F Beckley, WV 33.0 Contemp 6. KLAW-F Lawton, OK 30.5 Country 7. WJBC Bloomington, IL 30.3 MOR Bloomington WBKR-F Owensboro, KY 30.3 Country 9. WTNY Watertown, NY 29.8 AC 10. KLUR-F Wichita Falls, TX 29.1 Country 11. KJCS-F Lufkin -Nacog, TX 28.9 Country 12. KCJB Minot, ND 28.8 Country 13. WXXX-F Burlington, VT 28.4 CHR 14. KYEA-F Monroe, LA 27.9 Black 15. KBST Big Spring, TX 27.3 Contemp WCVU-F Naples, FL 27.3 BTFL Palmer 17. WX I L- F Parkersburg, WV 27.0 CHR Burbach 18. WOKK-F Meridian, MS 26.1 Country New South 19. KKXL-F Grand Forks, ND 25.7 CHR Vaughns 20. WLXR-F LaCrosse 25.4 CHR Vaughns 21. KBOZ-F Bozeman, MT 25.0 Contemp KYYY-F Bismarck, ND 25.0 CHR Meyer KQID-F Alexandria, LA 25.0 CHR 24. WPFM-F Panama City, FL 24.4 CHR 25. KDUX-F Aberdeen, WA 24.3 CHR WALT Meridian, MS 24.3 Black New South 27. KFYR Bismarck, ND 24.2 AC Meyer KDES-F Palm Springs, CA 24.2 Contemp 29. WQID-F Biloxi, MS 24.0 CHR New South 30. WAXX-F Eau Claire, WI 23.8 Country 31. KQIL Grand Junction, CO 23.7 Country Mesa 32. WBNQ-F Bloomington, IL 23.6 CHR Bloomington 33. KCMQ-F Columbia, MO 23.5 CHR Kelly 34. KIZZ-F Minot, SD 23.3 CHR Meyer 35. KIOK-F Tri Cities, WA 23.2 CHR 36. KBIU-F Lake Charles, LA 23.1 CHR WPAP-F Panama City, FL 23.1 Country 38. WDNL-F Danville, IL 22.9 CHR 39. WJDQ-F Meridian, MS 22.5 CHR 40. WSGM-F Staunton, VA 22.3 CHR 41. KMGZ-F Lawton, OK 21.9 CHR 42. WAZY-F Lafayette, IN 21.8 CHR WKMX-F Dothan, AL 21.8 CHR 44. KISR-F FT. Smith, AR 21.7 CHR 45. KKAZ-F Cheyenne, WY 21.6 AC Mesa KAAK-F Great Falls, MT 21.6 AC 47. WMUS-F Muskegon, MI 21.5 Country WKDW Staunton, VA 21.5 Country 49. WNCO-F Watertown, NY 21.4 Country 50. KNOE-F Monroe, LA 21.3 CHR Noe KYJR-F Wenatchee, WA 21.3 CHR ;, Based on 1/4 HR AVG, Mon -Sun, 6A -MID www.americanradiohistory.com ABERDEEN, WA MSA Rank /Pop: NA/54,600 Diaries: 253/216/48.56% Retail $: .31 billion Average Person Rating: 13.6 Sample Target: 250 HH Income: $27,905 Market TSL: 18.83 hrs. Below Line: 21.87% FM Share: 68.75% Stations: 11/6 Not Listed: 13.51% FA SPG FA SPG 12+ METRO 1/4 / SHARE 84 84 83 83 12+ TSA 1/4 / CUME 12+ METRO CUME 1. KDUX-F 18/24.3 13.2 14.9 17.9 11.1 1. KDUX -F 19/212 1. KDUX-F 191 2. KAYO-F+ 13/17.6 12.1 19.0 17.9 21.0 2. KAYO -F+ 13/148 2. KAYO-F+ 146 3. KXRO 8/10.8 22.0 16.2 26.9 14.8 3. KXRO 10/145 3. KXRO 136 4. KîIO-F 7/ 9.5 11. 0 16.2 10.3 12.3 4. KGHO-F 7/128 4. KGHO-F 117 5. KRPM-F 6/ 8.1 4.4 1. 4 1.3 2.5 5. KPRM-F 6/ 59 5.
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