DOCSLIB.ORG

2019 Integrated Report Table of Contents

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
2019 Integrated Report Table of Contents ALLIANZ TURKEY 2019 INTEGRATED REPORT TABLE OF CONTENTS SUSTAINBILITY GOVERNANCE INTRODUCTION GOOD ENVIRONMENT GOOD INSTITUTION APPENDICES AT ALLIANZ TURKEY 4 About Our Report 18 Message from Our ESG Leader 35 Combating Climate Change 48 Our Corporate Strategy 69 Our Corporate Memberships in 2019 4 Message from the Honorary 19 Our Sustainability Committee 36 We Reduce Our Environmental Impact 49 Transparent and Agile Governance 70 Awards President of the International Reporting Council 20 Our Sustainability Strategy • We Reduce Our Carbon Footprint 50 Our Sustanabile Financial Performance 71 United Nations Global Compact Through Energy Efficiency Activities 2019 Communication On Progress Our Business Ethics Approach 5 Highlights of 2019 21 Our Material Topics 51 • We Strive to Become A Paperless 72 United Nations Women’s 22 Our Sustainability Priorities Office 52 Our Active Risk Management Empowerment Principles Report By Stakeholder Group • Our Waste and Water Management 53 Our Environmental, Social and 2019 ALLIANZ GROUP AT A GLANCE Governance (ESG) Approach 23 Our Sustainable Value • We Raise Environmental Awareness 73 Performance Indicator Tables Creation Model Through Our Activities Our Sustainable Solutions 54 76 GRI Content Index 25 Our Sustainability Performance 10 Allianz Group in Figures 55 Our Innovation Actions Indicators and Targets 11 Corporate Strategy 57 Digitalization and Information Security 27 Our Environmental Targets and GOOD SOCIETY 12 Sustainability Governance Performance 59 Our Customers 28 Our Social Targets and Performance 40 We Make Responsible Investments 62 Employee Rights and Satisfaction • Allianz Turkey Academy ALLIANZ TURKEY AT A GLANCE 29 Global Trends, Risks and • Allianz Teknik Opportunities • Internal Communication • Allianz Campus 32 Our Contribution to Sustainable • Our Channels of Communication 42 We Promote Gender Equality 14 Allianz Turkey in Figures Development Goals With Employees 15 Message from Our CEO 33 Stakeholder Engagement 43 We Support Art • Attractive Employer 44 We Create Value for Future • Our Cultural Exchange Activities Generations • Opportunities Offered to Employees • Support for Young Musicians • Employee Health and Safety • Allianz Motto Movement • Work Well Index 46 Our Corporate Volunteering Activities 67 Our Supply Chain ALLIANZ TURKEY 2019 INTEGRATED REPORT Introduction About Our Report Message from the Honorary President of the International Reporting Council Highlights of 2019 Allianz Group at a Glance Allianz Turkey at a Glance Sustainbility Governance at Allianz Turkey Good Environment Good Society Good Institution Appendices INTRODUCTION 3 Future”, aims to provide up-to-date information MESSAGE FROM THE HONORARY ALLIANZ TURKEY on Allianz’s activities driven by its goal of PRESIDENT OF THE INTERNATIONAL 2019 INTEGRATED REPORT creating sustainable and shareable value by INTEGRATED REPORTING COUNCIL Introduction ABOUT OUR REPORT leveraging financial and non-financial capital 102-1, 102-45, 102-46, 102-49, 102-50, 102-53, 102-54 items. About Our Report Message from the Honorary At Allianz Turkey, we aim to steer our company Supplement of the Sustainability Accounting The main content of our 2019 Integrated President of the International Reporting Council into the future by reminding our customers Standards Board (SASB) and the Provisional Report is comprised of our updated Highlights of 2019 that we side with them at each and every Standard for Commercial Banks released by sustainability strategy, the value we create for stage of their lives in line with our motto “We the Board were also used. Within this report all our stakeholders, the risks and opportunities Allianz Group at a Glance Secure Your Future”, while implementing a which contains our Global Compact Progress we encounter in the value creation process, and value-creating business model for all our Report, we included our contribution to the the integration of our sustainability priorities Allianz Turkey at a Glance stakeholders in accordance with our motto United Nations Sustainable Development into business processes. “We Secure Your Future, Siding With Good”. Goals (SDG). (See Our Contribution to Sustainable Development Goals, p. 32). Sustainbility Governance Our sustainability efforts mark our most The data on environment, human resources at Allianz Turkey important steps towards achieving this goal, and sustainable solutions were subject to an The 2019 Integrated Report of Allianz Turkey, and we prepared our 2019 sustainability report audit by PricewaterhouseCoopers (PwC) upon Good Environment to integrate these activities into our business which is propelled by its motto “We Secure Your our country’s selection as a pilot country in 2019 Through this integrated report, as part of an independently audited reporting Allianz Turkey has clearly strategies in line with standard requirements for Good Society integrated reporting. application and upon the establishment demonstrated that it not only of internal control systems associated with observes customer rights, but also Good Institution We shared the Allianz Turkey 2019 Integrated the reporting of environmental data, which stands with society and the planet. Report and the consolidated performance of holds strategic importance for Allianz Group. Appendices Allianz Sigorta, Allianz Hayat ve Emeklilik and According to the result of the audit, we were This report exhibits that Allianz Allianz Yaşam ve Emeklilik, spanning the period selected as the best country to have undergone Turkey has created prosperity by from January 1, 2019 to December 31, 2019, in this process, within Allianz Group. taking into account the needs of a manner that complements the annual reports people and the environment. published by these companies. In this report, Allianz Turkey Annual Reports are available we used the capital component classification at https://www.allianz.com.tr/tr_TR/ Allianz Turkey deserves to be proud method proposed by the International hakkimizda/bilgilendirme-ve-raporlar/ of its declared purpose, and the Integrated Reporting Council (IIRC). Our 2019 faaliyet-raporlari.html way it implements it. Integrated Report was prepared in accordance with the GRI Standards: Core option (See GRI You can send any feedback, suggestions Prof. Mervyn E. King Content Index, p. 76). and complaints regarding our report to Honorary President of the Integrated Allianz Turkey’s Corporate Responsibility and International Reporting Council While creating the contents of the report, Sustainability Department at sorumluluk. the GRI Standards Financial Services Sector [email protected] 4 ALLIANZ TURKEY HIGHLIGHTS OF 2019 REDUCTION RATE PER CAPITA 2019 INTEGRATED REPORT COMPARED TO THE BASE YEAR 2016 GOOD ENVIRONMENT Introduction About Our Report Message from the Honorary President of the International Reporting Council Highlights of 2019 Tapping into our Allianz Tower and Allianz Campus obtained Energy Allianz Group at a Glance sustainable products the WWF Green Office certificates. consumption and services, 21.9% Allianz Turkey at a Glance Sustainbility Governance we continue to at Allianz Turkey contribute to the Good Environment fight against climate Good Society change and a carbon We reduced our paper We made a renewable energy consumption per policy investment by installing a wind Greenhouse Good Institution economy, while issued by 16.7%. turbine at Allianz Tower. gas emission Appendices exercising utmost 14.7% care to minimize our own environmental impacts. We collected 245 kg of We covered the one-year educational waste with 35 volunteers expenses of 319 children by donating in İstanbul and İzmir on 22,000 tons of electronic waste to Paper World Cleanup Day. “Donate, Don’t Waste!”, a campaign by consumption the Educational Volunteers Foundation of 33.3% Turkey (TEGV) in 2019. 5 ALLIANZ TURKEY HIGHLIGHTS OF 2019 As part of our CSR program Allianz 2019 INTEGRATED REPORT Motto Movement, we initiated an GOOD SOCIETY expansive NGO module. 85 Allianz Introduction Turkey employees and agencies About Our Report worked as volunteers in various Message from the Honorary President of the International areas. We reached 1,753 children Reporting Council in 2018 and 2019 as part of Allianz Highlights of 2019 Motto Movement. Allianz Group at a Glance Allianz Turkey at a Glance As part of the 2019 Sustainbility Governance at Allianz Turkey Allianz World Run, we exceeded our Good Environment target of 30,000 km as a team. Good Society In 2019, the YouTube Channel of Allianz Campus started Allianz Teknik was visited by We became the Good Institution Allianz Motto Music was watched to bear fruit. Since 2016, 600 people within 2.5 months. team with the for about 1.1 million hours, while customer complaints have highest number Appendices reaching 13.3 million unique views. decreased by 58%. of runners among the participants of the 2019 İstanbul Marathon, and we collected donations from the highest number of donors. In 2019, we undertook a total 400 people were offered basic We continued to support the of 5,543 hours of volunteering awareness-raising training on classical music artists of the activities. earthquakes and fires at Allianz future, contemporary art and the Teknik. performing arts as part of Sanat@ Allianz (Art@Allianz). 6 ALLIANZ TURKEY HIGHLIGHTS OF 2019 2019 INTEGRATED REPORT Introduction GOOD INSTITUTION IN 2019... About Our Report Message from the Honorary President of the International Reporting Council 30 of our teams Highlights of 2019 started working
Load more

Recommended publications
  • Download Artifact
    Unintentional Dialogues on YouTube 1 Running Head: UNINTENTIONAL DIALOGUES ON YOUTUBE Unintentional Dialogues on YouTube RESEV 554: Semester Project Analysis Memo Laura Bestler Iowa State University December 15, 2008 Unintentional Dialogues on YouTube 2 Introduction The purpose of this video is to illustrate themes within the online user commentary reacting to Chris Crocker’s (2008) YouTube video titled, “Gay HATE on YouTube!” The central question of this study is how users intermittently engage about Lesbian Gay Bisexual Transgender Queer Questioning (LGTBQQ) topics represented on YouTube. The unintentional dialogues between users on YouTube™ are providing additional knowledge to what is happening within today’s society (Noblit, Flores, & Murillo, 2004). Online social networks are a natural place to employ post modern theory due to its playfulness, reflexivity, and the deconstruction of the cyber world (Noblit, Flores, & Murillo, 2004). The research findings demonstrate a connection between time and negative user reactions towards LGBTQQ topics. Why Online? An evolution of the online world has taken place to provide everyone the ability to create content. Social networks provided a way people to connect with friends, family and online social acquaintances. Similar to the offline world, user created content had begun to utilize hate language and expletives to describe people. These degrading interactions provided a catalyst for me to take action. This online social laboratory can be brought to light, deconstructed and transcended. Therefore, helping people understand their actions are broader than snippet commented online. These unintentional dialogues are broadcast around the world. The internet is an environment where people’s small gestures may become large, and it is a mirror or lens of the world around them (Popkin, 2008).
    [Show full text]
  • December 13, 2020 Dear Coaches and Competitors, the Ridge High
    December 13, 2020 Dear coaches and competitors, The Ridge High School Speech and Debate Team would like to invite you to the eighteenth annual “Ridge Invitational.” We welcomed sixty-one schools in 2020, and we look forward to making 2021, virtually (pun intended), the best event yet! Registration will open on December 14th at 3:00pm at www.Speechwire.com. See https://njsdl.live/ridge for more details. We will be using a combination of Speechwire, NSDA Campus, Zoom, with some elimination rounds being livestreamed (via unlisted links) in YouTube. Awards will be livestreamed either by Zoom webinar or Youtube. By signing your students up for the tournament, we are assuming that you have obtained the necessary parental permissions to participate in these platforms. The 2021 Ridge Invitational will be comprised of asynchronous and synchronous events. To promote equity and access, we are currently planning a unique opportunity which will provide students a selection of asynchronous and synchronous preliminary events while conducting all semi-final and final rounds synchronously. We are offering all New Jersey speech events, Public Forum (3 divisions), Lincoln-Douglas Debate (3 divisions), two-person Parliamentary Debate (2 divisions), and Congressional Debate. In addition, we will be featuring Radio Broadcasting and Children’s Literature among the other speech events. Students in speech events may double-enter in synchronous events and may double-enter in asynchronous events (for a total of four); however, if they break in all four, please note, they will be VERY busy during elimination rounds! We will preliminarily have caps at 6 entries per event; however, as we ascertain how many teams will be attending, students will be removed from waitlists as space remains available.
    [Show full text]
  • “Who Is Really British Anyway?”: a Thematic Analysis of Responses to Online Hate Materials
    Rohlfing, S., & Sonnenberg, S. (2016). “Who is really British anyway?”: A thematic analysis of responses to online hate materials. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 10(4), article 2. doi: 10.5817/CP2016-4-2 “Who is really British anyway?”: A thematic analysis of responses to online hate materials Sarah Rohlfing, Stefanie Sonnenberg Department of Psychology, University of Portsmouth, UK Abstract This article aims to add to the relatively small body of literature on online hatred. In particular, it focuses on the role social networking sites may play in the development of polarisation, by exploring how online users respond to explicit online hate materials. Specifically, this article discusses the ways in which a self-selected sample of YouTube users responded, via posting online comments, to a video clip in which a White female train passenger (called Emma) could be seen to racially to abuse other passengers. Thematic analysis of the YouTube comments identified four main themes: (1) Making Sense of Emma, which encapsulated posters' attempts to find explanations for Emma’s behaviour; (2) Meeting Hatred with Hatred, which described posters’ attempts to oppose Emma’s racism by means of resorting to aggressive, hateful language; (3) Us versus Them, which encapsulated posters' tendencies to categorise themselves and other posters into in- and outgroups, based on their particular stance on racism; (4) Contesting Britishness, which expressed posters' attempts to articulate (and contest) what it means to be British. Whilst the current analysis provides some evidence that hateful web content can fuel aggressive and hateful responses, many of the comments analysed here emphasised common group membership, alongside people’s right to claim membership in a particular social category (i.e.
    [Show full text]
  • ACQUISITION ANNOUNCEMENT of a Leading
    ACQUISITION ANNOUNCEMENT OF A Leading Independent YouTube Multi-Channel Network (“MCN”) based in the United States • Yeah1 Group (Yeah1 or YEG) is pleased to announce today that we have signed a Key Statistics binding agreement for the 100% purchase of ScaleLab, LLC (ScaleLab) 191% • ScaleLab is Los Angeles based YouTube Multi Channel Network (MCN) similar to Yeah1 Revenue CAGR (2015 – 2017) Network (Y1N) • Founded in August 2013, the Company has experienced rapid growth. To date, the Network has over 1,750 YouTube channels generating 3.0bn+ views monthly $27.3 million Gross Revenue (2017) • ScaleLab’s partner channels are located around the world with more concentration in North America, Latin America and EMEA 3.0 billion Views Monthly • Once integrated with Yeah1 Network, Yeah 1 Group will have one of the largest YouTube Networks in the world • The maximum consideration is USD20m 408 million Total Subscribers (YTD) 1 Top-ranked YouTube MCN globally 2 Huge Potential Synergy with Yeah1 Network . ScaleLab is one of the leading digital video networks worldwide in . ScaleLab has strong knowhow about US and Latin America while our terms of views and creator quality. The company has wide network of current MCNs have deeper knowledge about Asian markets. We can over 1,750 channels and 3.0 bn views monthly combine to promote all channels globally . ScaleLab is a global brand with a very good market reputation, many . Better trend detection/prediction from analyzing bigger data base existing contracts and personnel that YEG will integrates into our own allows us to better support our creators in tailoring content to user platform preference.
    [Show full text]
  • Arantxa VIZCAÍNO-VERDÚ Universidad De Huelva
    Arantxa VIZCAÍNO-VERDÚ Universidad de Huelva. España. [email protected] Dra. Paloma CONTRERAS-PULIDO Universidad Internacional de La Rioja. España. [email protected] ¡Soy músico youtuber! Construcción de la identidad artística a través del cover y la ficción. El caso de las violinistas Taylor Davis y Lindsey Stirling I am a youtuber musician! Artistic identity-building by means of cover and fiction. The case of violinists Taylor Davis and Lindsey Stirling Fechas | Recepción: 18/01/2019 - Revisión: 16/03/2019 - En edición: 27/03/2019 - Publicación final: 01/01/2020 Resumen Abstract La creciente actividad audiovisual en redes The audiovisual activity developing in social sociales ha provocado que YouTube se convierta networks has led to the YouTube platform en un espacio internacional creativo y social en el becoming an international creative and social que se dan cita contenidos generados por el space where the content created by the user, usuario, medios de comunicación, empresas y the media, the companies and the online comunidades online. Un escenario digital que communities comes together. This digital identifica la figura del youtuber y, opportunity identifies the figure of the youtuber, concretamente, la de aquel sujeto cuyas dotes especially those whose artistic and musical artísticas y musicales se ven expandidas a través talents are disseminated by the use of a fictional del cover ficcional. La presente investigación cover. This research seeks to analyse this profile- pretende analizar la construcción de este perfil building starting from its amateur origin and desde su origen amateur hasta el profesional por ending with its professional stage, by means of medio de las figuras de Taylor Davis y Lindsey the figures of Taylor Davis and Lindsey Stirling: Stirling: violinistas norteamericanas dedicadas a la North American violinists devoted to music, video música, los videojuegos, las películas, las series, games, films, series, among other products within entre otros productos de la Industria Cultural.
    [Show full text]
  • West Suburban Chiefs Celebrate 50Th Anniversary
    FALL 2010 Volume 19 Issue 3 COMMANDThe Official Publication of the Illinois Association of Chiefs of Police Legislative Update Pre-Flight Instructions Be Equipped, Be Prepared Enhanced Police Response to Victims Technology Is Here to Stay Policy & Legal Implications Officer-Involved Shooting Guidelines Life After a Law Enforcement Career ASS S OC I IA O T N I I WEST SUBURBAN CHIEFS O L N L I C CELEBRATE 50TH ANNIVERSARY Land of Lincoln H E I C September 10, 2010 E I F L S OF PO CRIME SCENES, ACCIDENTS, UNATTENDED DEATH, AND GENERAL TRAGEDY SCENE CLEAN UP. When your job ends, ours begins. Aftermath. It’s what we know and handle. We specialize in bio hazard clean up – including but not limited to, bloodborne pathogens, bacteria, tear gas remediation, and other tragic event remediation. Across the nation, law enforcement agencies and insurance companies refer our services to victims and their families because of our expertise and reliability. The Aftermath team consists of trained experts – we never contract jobs out. With over a decade of experience in biological remediation situations, we’re in tune with not only the scene at hand, but also the sensitivity needed around the victim and their family. • Homicide and Other Violent Crimes • Self Inflicted Death or Attempts • Unattended Death • Automobile Blood Cleanup • Accident and Injury Cleanup • Tear Gas Remediation For more information or to refer us to someone in need, visit us at aftermath.com or call 800-366-9923. The 2010 Aftermath Challenge starts soon. Visit our site aftermath.com to learn how your agency can WIN KEVLAR VESTS AND A TRAINED K9.
    [Show full text]
  • Chocolate, Mustard and a Fox a and Mustard Chocolate, Rånes Nebb Christer Brian
    Chocolate, Mustard and a Fox a and Mustard Chocolate, Rånes Nebb Christer Brian NTNU Norwegian University of Science and Technology Master’s thesis Faculty of Humanities Department of Music Performance and ItsProduction K-Pop, Norwegian andaFox Mustard Chocolate, NebbRånes Brian Christer Trondheim, autumn2014 Trondheim, thesis Master’s in Musicology Brian Christer Nebb Rånes Chocolate, Mustard and a Fox Norwegian K-Pop, Its Production and Performance Master’s Thesis in Musicology Trondheim, November 2014 Norwegian University of Science and Technology Faculty of Humanities Department of Music CONTENTS Contents .......................................................................................................... iii Abstract ............................................................................................................ v Acknowledgements ..................................................................................... vii Introduction ................................................................................................... xi Chapter One: A Deliberate Globalization Strategy ................................ 1 Cultural Technology, Hybridization and the Creation of a “World Culture” ........................... 1 Chapter Two: Catering to the Global Market ........................................ 23 Globalization of Content in Crayon Pop’s “Bar Bar Bar” ........................................................ 23 “The Fox Say ‘Bar Bar Bar’” .....................................................................................................
    [Show full text]
  • Youtube'n 2009
    October 21, YOUTUBE'N 2009 10/21/2009 BCIT YOUTUBE'N Intro to YouTube | Talbot, Ungaro, Rogers October 21, YOUTUBE'N 2009 Attribution Contents Wikinews has News related to this article: .......................................................................................................................... 6 Company history ................................................................................................................................................................... 7 Main article: History of YouTube ...................................................................................................................................... 7 Social impact ......................................................................................................................................................................... 8 Main article: Social impact of YouTube ............................................................................................................................ 8 Criticism ................................................................................................................................................................................ 9 Main article: Criticism of YouTube ................................................................................................................................... 9 Privacy................................................................................................................................................................................. 10
    [Show full text]
  • A Critical Examination of the Internet's Impact
    “Bytes, Web Camera, Democratisation!” A Critical Examination of the Internet’s Impact upon Celebrity Studies SARAH SIMPSON ABSTRACT The Internet has both developed and challenged the predominant paradigms via which the phenomenon of celebrity is examined. This paper explores a variety of celebrity studies theories and tests their merits within the postmodern age of the Internet and its distinctive brand of celebrity. The relevance of several postmodern theories are analysed with respect to the Internet and celebrity, including the integral roles the simulacra and disembodiment central to the online realm play in rethinking conventional understandings of the relationships between audience and celebrity. Thus, this paper reveals the unique impact the Internet is having upon the notion of celebrity and its theorisations. INTRODUCTION The advent of the Internet has enhanced existing and instigated new media activities, thereby challenging and at times subverting predominant theoretical frameworks through which the media are examined, significantly so in the case of the ‘celebrity’ phenomenon. This paper examines a series of key celebrity- studies theories, which are largely founded upon predominant philosophical movements, and exemplifies the ways the Internet supports or challenges said theories, with practical Internet-celebrity related exemplars. Within this paper I consider how the Internet’s intertextual and democratic qualities, coupled with its valorisation of the mundane, have developed and challenged traditional theories of celebrity. Furthermore, I explore the relationships operating between the Internet and a variety of postmodern theories, analysing the significant ramifications they bear upon our conceptions of celebrity. These theories include the social construction of identity, and the Baudrillardian ‘hyperreal’ with its notion of all encompassing simulacra.
    [Show full text]
  • U. S. Music Industry Year-End Review 2013
    U. S. MUSIC INDUSTRY YEAR-END REVIEW 2013 U.S. Music Industry Year-End Review Copyright © 2013 The Nielsen Company WELCOME ERIN CRAWFORD Music is everywhere. Anybody that doubts the impact of music in popular culture needs SVP Entertainment to look no further than a review of 2013. Beyoncé bookended the year - first with her performance during the half-time show at the Super Bowl (joined by her former Destiny’s General Manager, Music Child bandmates) and closing the year with her “surprise” audio/video release, which has Nielsen already become one of the ten best selling digital albums of all time with over a million digital albums sold in just three weeks. In between, music fans were treated to a year of creative release events by such artists as Jay-Z, Justin Timberlake, Lady Gaga and Daft Punk. In addition to the great awards shows and celebrations, such as the Billboard Music Awards and the Grammy Awards, we were also brought the first YouTube Music Awards, celebrating the consumer’s favorite video streams of the year – this amid continued growth in all forms of music streaming. With year-over-year growth of 32% in streaming consumption (to over 118 billion streams) and with Nielsen consumer research showing that 68% of U.S. consumers reporting streaming music in the past year, we are seeing a surge in music consumption. As is always the case with the music industry, technology is an ever-changing driver of how music is consumed, and today’s consumer has more access to music than ever before - from their connected devices to the all-access models that digital presents.
    [Show full text]
  • OPINNÄYTETYÖ Tapahtuman Vienti
    OPINNÄYTETYÖ Tapahtuman vienti ulkomaille Case Tubecon-tapahtuman kansainvälistyminen Emma-Liina Sutinen Kulttuurituotannon koulutusohjelma (240 op) 05/2017 www.humak.fi HUMANISTINEN AMMATTIKORKEAKOULU Kulttuurituotannon koulutusohjelma TIIVISTELMÄ Työn tekijä Emma-Liina Sutinen Sivumäärä 51 Työn nimi Tapahtuman vienti ulkomaille: case Tubecon-tapahtuman kansainvälistyminen Ohjaava(t) opettaja(t) Minna Hautio Työn tilaaja ja/tai työelämäohjaaja Tubecon Oy Tiivistelmä Tämän opinnäytetyön tarkoituksena oli toteuttaa laajenemissuunnitelma Tubecon-tapahtumalle. Työn tilaajana toimi siis Tubecon Oy. Tubecon on PohjoismaiDen suurin YouTubeen ja tubettajiin liittyvä tapahtuma kävijämäärällä mitattuna. Tubecon eroaa muista tapahtumista yhteisölähtöisyyDellään. Tu- bettajat pääsevät konkreettisesti osallistumaan tapahtuman suunnitteluun ja tuotantoon esimerkiksi työpajojen kautta. Tubecon- tapahtumia on järjestetty aikaisemmin jo Suomessa, Ruotsissa ja Espanjassa ja nyt yhtiö haluaa laajentaa tapahtumakonseptiaan myös muihin Euroopan maihin. Opinnäytetyöhöni kuului selvit- tää Euroopan YouTube-tapahtumien markkinakenttää sekä selvittää, millaiset YouTube-genret ovat suosittuja eri Euroopan maissa listaamalla maan 20 suosituinta tubettajaa. Opinnäytetyössäni käsiteltiin YouTuben toimintaympäristöä, markkinatutkimusta sekä yrityksen kan- sainvälistymistä. Tutkimusaineisto on kerätty benchmarkkaamalla eri YouTube-tapahtumien nettisivuil- ta. Tämän lisäksi aineistoa analysoitiin dokumenttianalyysin avulla. Tapahtumista on kerätty tieDot esi- merkiksi
    [Show full text]
  • Youtube As a Repository : the Creative Practice of Students As Producers of Open Educational Resources Keegan, H and Bell, F
    YouTube as a repository : the creative practice of students as producers of Open Educational Resources Keegan, H and Bell, F Title YouTube as a repository : the creative practice of students as producers of Open Educational Resources Authors Keegan, H and Bell, F Type Article URL This version is available at: http://usir.salford.ac.uk/id/eprint/19282/ Published Date 2011 USIR is a digital collection of the research output of the University of Salford. Where copyright permits, full text material held in the repository is made freely available online and can be read, downloaded and copied for non-commercial private study or research purposes. Please check the manuscript for any further copyright restrictions. For more information, including our policy and submission procedure, please contact the Repository Team at: [email protected]. YouTube as a repository: the creative practice of students as producers of Open Educational Resources Helen Keegan [[email protected]] Computing, Science and Engineering, University of Salford Frances Bell [[email protected]] Salford Business School, University of Salford M5 4WT University of Salford, MediaCityUK, Salford Quays, Greater Manchester, UK, M50 2HE [http://www.salford.ac.uk] Abstract In this paper we present an alternative view of Open Educational Resources (OERs). Rather than focusing on open media resources produced by expert practitioners for use by peers and learners, we examine the practice of learners as active agents, producing open media resources using the devices in their pockets: their mobile phones. In this study, students are the producers and operate simultaneously as legitimate members of the YouTube community and producers of educational content for future cohorts.
    [Show full text]