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Home , Ahorntal, Bad Alexandersbad, Bad Steben, Bayreuth (district), Betzenstein, Bindlach

Hohenberg a. d. Eger Döhlau Creußen Haag Thierstein Aufseß Köditz Höchstädt i. Fichtelgebirge Schwarzenbach a. Wald Höchstädt i. Fichtel Berg Glashütten Röslau Weißdorf Töpen Geroldsgrün Tröstau Münchberg Mistelbach Berg Bad Berneck i. F. Schwarzenbach an der Schönwald Bischofsgrün Selb Geroldsgrün Schnabelwaid Selb Markt Pottenstein Weißenstadt Schönwald Trogen Arzberg Fichtelberg Leupoldsgrün Goldkronach Issigau Bindlach Geroldsgrün Schönwald Pegnitz Thierstein Aufseß Köditz Berg Mistelbach Bad Alexandersbad Oberkotzau Hohenberg a. d. Eger Betzenstein Döhlau Hummeltal Rehau Glashütten Röslau Mistelgau Feilitzsch Helmbrechts Trogen Kirchenlamitz Münchberg Konradsreuth Arzberg Speichersdorf Fichtelberg Markt Zell im Fichtelgebirge Pottenstein Weißenstadt Sparneck Eckersdorf Schönwald iedel Tröstau Seybothenreuth Bischofsgrün Selb Regnitzlosau Leupoldsgrün Nagel Gefrees Waischenfeld Regnitzlosau Thiersheim Plech Creußen Haag Prebitz Markt Marktleuthen Weidenberg Emtmannsberg Töpen Wunsiedel Lichtenberg Kirchenpingarten Schauenstein Regnitzlosau Hollfeld Nagel Schnabelwaid Ahorntal Heinersreuth Schauenstein Gattendorf Marktredwitz Weißdorf Bad Berneck i. F. Mehlmeisel Tröstau Selbitz CONTENTS

ECONOMY 4

Industrial diversity 8 Infrastructure 12 Room Key figures - economy and infrastructure 14 Education and Research 18 Energy security 22 Quality of Life 24 for ROOM FOR YOUR IDEAS 26

TOURISM 30

Leisure 32 your Health 36 Culture 38 Key figures - tourism and culture 40 Enjoyment Area 44

FUTURE 46 ideas

IMPRINT 50 04 Economy 05

No limits for dreams, plans and visions

Looking for economical business space in attractive locations? We know exactly where you’ll find it. 06 Economy 07

World market leaders, „hidden champions“ people and industry, as well as highly attractive and a strong development environment commercial locations.

After the structural changes of recent decades, From research idea to market maturity Hofer Land, Fichtelgebirge and the region have become even stronger. Today, many small and To feed our domestic industry with secure, top class medium-sized businesses with innovative world class research and highly qualified employees several products are located here. universities and research institutes have been founded in recent years. The European Center for Dispersion Tech- The region doesn’t just rely on a single speciality. nologies (EZD) in Selb, for example, is an interdisciplinary We have a remarkably diverse range of industries research and technology institution unique in Europe. located here. Our traditional industrial strengths of porcelain and textiles have been joined by new sectors In the Automotive Technology Center in (Automobli- for us, such as plastics, mechanical engineering, technikum), automotive suppliers test new components automotive and logistics. and systems. In the Research and Innovations Center for Ceramics, Plastics and Textiles (Kekutex) in Rehau A great environment for both employers and they work in close co-operation with business to develop their employees advanced new materials and process technologies.

Many companies here combine years of industrial The Fraunhofer Center for High Temperature, Light- expertise with state-of-the-art technical know-how. weight Construction in Bayreuth, designs energy- They are highly specialized and provide fertile ground efficient heating processes. In fact, in three of the nine for successful careers. research disciplines of the University of Bayreuth, new materials are being researched. And at the Institu- Naturally, we’re continuously working on further develo- tes of the Hochschule Hof (university of applied scien- ping the area. Benefits that both entrepreneurs, inves- ces), the focus is on information systems, material tors and employees welcome. These include an efficient, sciences as well as water and energy management non-bureaucratic administration, low living costs for are the focus. 08 Economy 09

The natural habitat for high-tech innovation

Always one step ahead. Competence has been established here over decades. An excellent foundation to build on 10 Economy 11

The high-tech location in upper

The amount of small to medium size businesses is one of the great strengths of the Fichtelgebirge, Hofer Land and the Bayreuth region. Here you’ll find a number of world class market leaders in their segment and of course, we have our share of „hidden champions“ whose innovative products are with us every day.

These days, almost every car produced in Europe has some cutting-edge technology from northern Oberfranken on board, such as intelligent plastics solutions, bumper systems, technical springs, ceramics or hydraulic components. However, even the „classic“ strengths of the region, which include porcelain and textiles, are innovating and producing some amazingly advanced high-tech applications. 12 Industrial diversity 13

You’ll be in good company here

Cost efficient and attractive commercial space, motivated and well-trained staff, low cost of living and excellent transport links. 14 Industrial diversity 15

The economy at the heart of Europe

Upper franconia is right in the middle of Europe. Thanks to our excellent transport links, not only the major German cities of , Frankfurt and Berlin are quickly and easily reached, but also our neighbours in Central and Central Europe. The container terminal at the Güterverkehrszentrum (cargo hub ) in Hof, also means that containers can get to the northern German seaports of Hamburg, Bremen and Bremerhaven quickly.

Leipzig and are two international airports within easy reach. As well as that, both Hof and Bayreuth have compact, well-developed airports ideal for charter flights. And when it comes to broadband we are as advanced as anywhere in . Fast, fiber optic Internet access is now available throughout the country. 16 Key figures - economy and infrastructure 17

Key figures - economy and infrastructure

273.150 2.773 m2 2,9 % 21.246 € Total population Area Unemployment rate (June 2018) Purchasing power - per capita (2017)*

77 27 211 11.661 Communities Towns Kindergartens Childcare places

17.919 3.210 103 28 Companies Retail businesses General education - schools Vocational schools

6.798.000 € 89.635 3 13 Value added Employees Universities & High schools Research centres * Avg. Purchasing power as a weighted average Purchasing * Avg. 18 Education and Research 19

An inspiring climate for new developments

Well connected to a dense network of research institutions, with excellent knowledge transfer and international cooperation; we’ve set course for ever greater success 20 Education and Research 21

We’re already working on tomorrow, today

Businesses in north-east , are already well on their way to further expanding their lead. With many, many years of industrial experience in the metals, ceramics, plastics and textile industries have helped create a research and development landscape that works hand in hand together with industry and is unparalleled anywhere else in the country.

The European Center for Dispersion Technologies (EZD) in Selb, the Digital Start-up Center at the University of Applied Sciences in Hof, the Technology Alliance of Oberfranken (TAO) allied to the Universities of Bayreuth and , as well as the Hof and universities of applied sciences, four Fraunhofer Institutes in the Bayreuth region alone and New Materials Bayreuth GmbH are among the most important research partners in our region. 22 Energy security 23

Sustainable energy from wind and solar power

Safe and environmentally friendly energy for your business in the middle of a still pristine landscape 24 Quality of Life 25

Attractive for generations

An amazingly beautiful landscape, combined with low living costs, attractive job opportunities, a multitude of leisure activities and short commuting distances mean northeastern Oberfranken has a lot to offer for every generation. This is where the perfect balance between work and life becomes a reality.

Families will find the ideal place to raise their children in our areas, and seniors enjoy a comfortable and active life in our countryside. And of course, visitors from all over the world will also benefit from the advantages that our region has to offer, regardless of it’s something sporting or if they’re just looking for a place to unwind and relax to their heart‘s content. 26 Room for your ideas 27

Berlin Dresden

Thüringen Sachsen

72 Berg

Bad Steben

Naila Support for Hof

Tschechische investors and entrepreneurs Republik Rehau Helmbrechts Schwarzenbach a.d. Saale Whether you want to start a business, expand your business or relocate a Münchberg business start-up, investors and companies will find an environment here that can sustainably support them and their projects in the long term. In the

Kirchenlamitz Selb districts of Hof, Wunsiedel in the Fichtelgebirge and Bayreuth, they will find Marktleuthen a wide range of professional support services available. 9 Weißenstadt Thiersheim Gefrees In addition, they will benefit from the numerous funding opportunities we

Arzberg Bischofsgrün have on offer. You may apply for funds from the joint initiative of the national Frankfurt am Main Bad Berneck Prag government and the federal states; „Improvement of the Regional Economic Wunsiedel 70 Structure“ fund(GRW), the Bavarian regional investment grant programme

Fichtelberg (BRF) for the industrial economy (BRF) or the promotion of Commercial Marktredwitz Warmensteinach Tourism, a maximum subsidy quota (GRW) of 30% is possible here. Mehlmeisel Heinersreuth Bayreuth Weidenberg You’ll find the LfA-Förderbank Bayern also offers particularly favourable Hollfeld financing conditions, from their branch office in Hof, and are a highly Mistelgau Speichersdorf competent partner for all financing issues.

Waischenfeld Creußen 93

Pottenstein Pegnitz

a maximum Plech subsidy quota of 30% is possible here

Nürnberg München 28 Tourism 29

It‘s not just entrepreneurs who come here

Why choose between the low mountain ranges Frankenwald, Fichtelgebirge or , when all of them are so close? 30 Tourism 31

Quality of life between Fichtelgebirge, Franconian Switzerland and the Our bathing culture is also very important

In all the counties in north-east bavaria, the table is set If you were to visit each and every spa within our for every taste. Nature lovers come to see the sights of region, you’re going to need a lot of time. With the our romantic river valleys, deep forests and wonder Siebenquell GesundZeitResort in Weißenstadt, the at our rugged rock formations. Gourmets are lured by Alexbad in Bad Alexandersbad, the Lohengrintherme our Franconian attitude to good food and our unique in Bayreuth, the Bayerische Staatsbad Bad Steben beer culture. And every year art enthusiasts from all over and the Therme Obernsees, there are five unmissable the world, flock to our region. Internationally renowned stops on the tour. events such as the Bayreuth Festival, the Luisenburg Festival and the Hof Film Festival, are the jewels in the crown of our rich cultural landscape. Events, museums and cultural institutions

We have world heritage sites, such as the Bayreuth Active holidays all year round Opera House or the Wunsiedel’s Fountain Festival. Or the herb village in Nagel, unique museums, such as In winter, there are groomed cross country ski trails, to- the or the first comic museum in Germa- boggan runs and downhill pistes for every level of skier. ny. There are open-air festivals and many, many festivals In summer the choice is between a mountain bike tour, every weekend in summer. We have an eclectic range free climbing in one of the most exciting climbing areas of attractions to make your visit to the region an unfor- in Europe, a surf course on the Weißenstädter See, or a gettable experience. Whether it‘s a meadow festival or game of golf. Or maybe you would prefer a hiking tour a cultural festival; everyone can find something they’ll where you can see our gorgeous landscape from the love doing. Just check our events calendar. tops of our mountains. 32 Leisure 33

A paradise for active holidays and leisure activities

If you’re in search of outdoor exercise, you’ll have fun in the Franconian Northeast. In the winter season, the low mountain ranges are a true paradise for winter sports enthusiasts.

The choice is even greater from spring to autumn. The low mountain ranges offer perfect conditions for exercise and sports. Everything from a summer toboggan run in Bischofsgrün, where even the youngest visitors get their money‘s worth, or the downhill mountain bike route on the Ochsenkopf, to windsurfing on the Weißenstädter See. In the Fichtelgebirge alone, there are approximately 3,700 km of marked hiking trails. 34 Health 35

Here’s where I feel good; There’s always here’s where I want to be! something new here: Discover your personal wellness highlight in Oberfranken! 36 Health 37

Fresh air and healing waters

Here you’ll find the ideal conditions for recuperation: Bischofsgrün is one of the few health resorts in Germany which is recognised by the state. And if you’re health-conscious you’ll find many other healthy spa locations. For some, the „Bad“ in the name already indicates what you can expect - such as in the Bavarian state spa at Bad Steben, or the spa in Bad Alexandersbad.

If you prefer, you can spend your time in the area in the five spas and thermal baths of the region, with massages, acupuncture, acupressure, mud, thalasso, ayurveda or Kneipp treatments. Alternati- vely, with the mountains of the Mittelgebirge or the river valleys of Main, Eger or Naab, you’re always invited to either a short or a longer hike. 38 Culture 39

A unique cultural landscape

Everything from high culture to cabaret. Wherever you find such diverse culture, you’ll also find very colourful culture. 40 Culture 41

From Richard Wagner to Donald Duck

Friends of the stage arts and classical music haven’t been forgotten. The Theater Hof and the Hofer Symphoniker (Hof Symphony Orchestra) are there to welcome you, among other things. Once a year, the region becomes the cultural centre of the republic during the Richard Wagner Festival. With the Freilichtbühne Waldstein and the Luisenburg Felsenbühne, the district of Wunsiedel has two open-air theatres to offer.

Lovers of literature can walk in the footsteps of the Fichtelgebirge famous son, the poet Jean Paul. Or you can simply be amazed by the impressive diversity of our museum culture: beer, mining, steam locomotives, comics and of course porcelain, are just a few of many topics that you can rediscover. 42 Key figures - tourism and culture 43

Key figures - tourism and culture

1.253.191 654 11.800 km 3.700 km Guest information (2017)* Establishments (2017)* Hiking trails* Bicycle paths

3.133.478 944 4 36 Overnight accommodation (2017)* Gastronomy businesses Golf courses Ski slopes

112 20 89 4.000 Bakeries Pastry Recreational facilities Societies & Clubs

137 28 57 86 Butchers Breweries Theatres & Stages Museums * TZ Fichtelgebirge, TZ Frankenwald and TZ Franconian Switzerland total TZ Frankenwald * TZ Fichtelgebirge, 44 Enjoyment Area 45

Everything you need for physical well-being

The fact that Oberfranken has the highest density of breweries is well known. The fact that this area also leads with the number of bakeries, pastry shops and butchers is less well known. Even without those remarkable facts, gourmets in the Fichtelgebirge, Hofer Land and around Bayreuth region will find what their hearts desire: delicacies from traditional family-run companies, bratwurst sausages, gingerbread (Lebkuchen) and beer, and in Nagel, a full-blown herbal village.

Speaking of herbs, they are also naturally served when you go to a restaurant for dinner. A group of chefs has come together with the name „Edible Fichtelgebirge“ to combine the traditional recipes of the region: with the green power of Giersch (ground elder), nettles and other herbs. 46 Future 47

Enjoy the views and make connections

We like to think ahead. Nature makes us do it. „Frankenwaldbrücke“ in Höllental in Höllental „Frankenwaldbrücke“ 48 Future 49 „Einstein1“, Hof

Breaking new ground with lighthouse projects

From 2022 you’ll be able to experience the Franconian Forest on foot, from above. The Frankenwald Bridge in Höllental, near Hof promises spectacular views. The fundamental strengths of the region are the focus here: untouched nature, creativity, environmental awareness and a deep desire to make our home even more attractive.

Here, the bridge is just one of many projects we think earns us the name, the Zukunftsregion, or Future Region. On Kornberg mountain, there will be the new mountain bike centre with the Kids & Technical Bike Park, in Pottenstein we have the “Skywalk”, a 130 meter long observation walkway with a 65 meter, semi-transparent floor and in Rehau, the „arte noah“ centre for biodiversity is planned directly along the European Green Belt corridor. Anyone who brings new ideas to our region, will get the support of the „Skywalk“, Pottenstein „Skywalk“, digital business incubator, Einstein1, in Hof. „Mountainbikezentrum“, Kornberg „Mountainbikezentrum“, „arte noah“, Rehau 50 51

PHOTO CREDIT IMPRINT

Fraunhofer-Zentrum HTL Landkreis Hof Universität Bayreuth Schaumbergstraße 14 Hochschule Hof D-95032 Hof FrankenTourismus Telefon: 49 (0) 9281 / 57-0 Bayreuth Marketing & Tourismus GmbH Telefax: 49 (0) 9281 / 58-340 Skywalk Pottenstein E-Mail: [email protected] Stadt Hof Web: www.landkreis-hof.de Genussregion Oberfranken Fichtelgebirgsmuseum Wunsiedel Landkreis Wunsiedel i. Fichtelgebirge Luisenburg Festspiele Wunsiedel Jean-Paul-Straße 9 TZ Fichtelgebirge D-95632 Wunsiedel Bayerischer Bauernverband Telefon: 49 (0) 9232 / 80-0 Therme Lohengrin Telefax: 49 (0) 9232 / 80-555 Therme Obernsees E-Mail: [email protected] Therme Bad Steben Web: www.landkreis-wunsiedel.de GesundZeitResort Siebenquell AlexBad Landkreis Bayreuth Skywalk Pottenstein Markgrafenallee 5 Wiegand Erlebnisberge GmbH D-95448 Bayreuth Miralles Tagliabue EMBT Arquitectos Telefon: 49 (0) 921 / 728 -0 ESM Selb Telefax: 49 (0) 921 / 728 -88 -0 Einstein1 E-Mail: [email protected] Sigmund Lindner GmbH Web: www.landkreis-bayreuth.de ABM Greiffenberger Antriebstechnik GmbH Brauerei Gebr. Maisel Oliver Riess PRINT Thomas Linkel Schmidt und Buchta Roland Kaniewski Björn Vollmuth EDITION Reinhard Feldrapp 1.200 Stück Florian Trykowski Manfred Jahreiß CONCEPTION AND GRAFIK-DESIGN Stefan Meyer Marc Eichner Achim Thomae Andreas Hub Sebastian Buff Martin Hirsch Simone Werner-Ney SFF Fotodesign Thomas Meyerhöfer FEIG Fotodesign Hohenberg a. d. Eger Oberkotzau Betzenstein Döhlau Plech Creußen Haag Prebitz Naila Schnabelwaid Thierstein Hollfeld Aufseß Köditz Regnitzlosau Nagel Plankenfels Selb Höchstädt i. Fichtelgebirge Schwarzenbach a. Wald Gesees Stammbach Goldkronach Berg Mistelbach Bad Alexandersbad Hummeltal Rehau Röslau Mistelgau Helmbrechts Weidenberg Marktleuthen Wunsiedel Lichtenberg Kirchenpingarten Gattendorf Marktredwitz Weißdorf Töpen Geroldsgrün Tröstau Seybothenreuth Kirchenlamitz Münchberg Ahorntal Selbitz Mistelbach Berg Heinersreuth Schauenstein Bad Berneck i. F. Mehlmeisel Schwarzenbach an der Saale Issigau Bindlach Schönwald Pegnitz Bischofsgrün Selb Konradsreuth Geroldsgrün Schnabelwaid Selb Sparneck Markt Zell im Fichtelgebirge Pottenstein Weißenstadt Eckersdorf Schönwald Trogen Arzberg Speichersdorf Fichtelberg Leupoldsgrün Gefrees

Landkreis Hof Waischenfeld ThiersheimWirtschaftsförderung Feilitzsch Warmensteinach Goldkronach Bad Steben Schirnding Schaumbergstr. 14 D-95032 Hof Issigau BindlachTelefon: +49 (0) 9281 Geroldsgrün / 57-506 Schönwald Pegnitz Thierstein Aufseß Köditz Berg Telefax: +49 (0) 9281 / 57-169 MistelbachE-Mail: Bad [email protected] Alexandersbad Oberkotzau Hohenberg a. d. Eger Betzenstein Web: www.landkreis-hof.de

Döhlau HummeltalLandkreis Wunsiedel i. Fichtelgebirge Rehau Glashütten Röslau Mistelgau Feilitzsch Helmbrechts Wirtschaftsförderung Jean-Paul-Straße 9 Trogen KirchenlamitzD-95632 Wunsiedel Münchberg Konradsreuth Arzberg Speichersdorf Fichtelberg Telefon: +49 (0) 9232 / 80-468 Telefax: +49 (0) 9232 / 80-9468 Markt Zell im FichtelgebirgeE-Mail: [email protected] Pottenstein Weißenstadt Sparneck Eckersdorf Schönwald iedel TröstauWeb: www.landkreis-wunsiedel.de Seybothenreuth Bischofsgrün Selb Regnitzlosau Leupoldsgrün Nagel Landkreis Bayreuth Wirtschaftsförderung Gefrees WaischenfeldMarkgrafenallee 5 Regnitzlosau Thiersheim Plech Creußen Haag Prebitz Markt D-95448 Bayreuth Telefon: +49 (0) 921/ 728-342 MarktleuthenTelefax: Weidenberg +49 (0) 921/ 728-88-342 Emtmannsberg Töpen Wunsiedel Lichtenberg Kirchenpingarten E-Mail: [email protected] Schauenstein RegnitzlosauWeb: www.landkreis-bayreuth.de Hollfeld Nagel Schnabelwaid Ahorntal Heinersreuth Schauenstein Gattendorf Marktredwitz Weißdorf Bad Berneck i. F. Mehlmeisel Tröstau Selbitz