Civic Center Opening 2G Comprehensive Campaign
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Civic Center Opening 2G Comprehensive Campaign When the new Civic Center opened in downtown Denver on December 15, 2017, it signaled the beginning of a newly transformed multi-modal transit center in the heart of the city. Print Advertising opens 12.17.17 Free MallRide route changes coming 11.12.17 Starting November 12, RTD’s Free MallRide buses On December 17, experience downtown’s will pick up and drop off in the new Civic Center newest urban transit hub as RTD’s new Station outdoor bus turnaround. Civic Center Station transforms your commute. All other bus service will continue operating from the temporary gates on Broadway, Colfax, and Lincoln until December 17, when the new Civic New Civic Center Station features Center Station opens. • a modern design • bus ramp extension connecting For more information, visit rtd-denver.com Broadway to Lincoln • all new bus bays or call 303.299.6000. • a glass-enclosed terminal • an open public plaza • a rebuilt bus concourse Stop by and preview the new station on Friday, December 15 from 3-6 p.m. safely connecting your city Print ads were designed to increase awareness of the reopening of Civic Center Station. The ads featured stylized renderings of the new facility and the Free MallRide shuttle service that serves the facility. Print Collateral Civic Center Station The new Civic Center Station will open for bus service on Sunday, December 17, 2017 and replace the temporary bus gates on Colfax Avenue, Broadway, and Lincoln Street. Your route will be aff ected. opens 12.17.17 incoln treet GATE 9 ree de RTD oerates a ree suttle bus service along te 1t Street Mall in donton Denver, tat runs seven das GATE a ee and stos on ever bloc beteen ivic enter Station and nion Station. 3 GATE 4 One Civic Center Plaza Office Tower RD ree de e RTD’s new Civic Center Station GATE ales GATE ■ ultralo emission batter oered bridelectric buses OpeningOpens December December 17, 17, 2017 2017 2 utlet 8 Lost Elevator ■ 1 seats, to eelcair saces it a maimum caacit o assengers It’s time to commemorate the history and Found celebrate the new when Civic Center Station ■ Te ne buses ave eat and air conditioning GATE ntrance GATE opens on Sunday, December 17, 2017. The 5 station has been transformed into a multi- 1 modal transit center, that will provide better 1th enue tor Regional Transportation District connections and amenities for customers. 1660 Blake Street GATE ola enue 92 Te 1t Street Mall oened in 12 as a edestrian and transit mall rom Maret Street to roada. Denver, CO 80202 7 New design features Restroomsulic onstruction o te mall as unded b a million grant rom te Federal nterstate iga Transer Fund ecurit Sales outlet and information center and Federal rban Mass Transit dministration it RTD roviding a local matc. 303.299.6000 • Open, welcoming environment 7:00 a.m. – 6:30 p.m., Monday - Friday Elevator TDD 303.299.6089 • Public space Upper Level 200 Te mall as etended rom Maret Street to noo Street in 21 and to nion Station in 22 to coincide Closed on weekends and holidays Stairs Upper Level it te construction o ligt rail along te entral latte alle. • Glass-enclosed terminal building Regular and discounted monthly passes, Stairs rtd-denver.com Free MallRide ic u GATE 10-Ride ticket books, and day passes are • New bus concourse with nine bus bays 6 20 n 211, service on te Free MallRide as etended to a ligt rail station built to accommodate te ine. available for purchase, or stop by for more t nion Station te Free MallRide connects it te , , and ligt rail lines. • Bus ramp extension connecting Broadway information on RTD products and services. Free MallRide drop off to Lincoln 206 n 21, te Free MallRide began roviding connections it te niversit o olorado and commuter rail lines. Lost and found • Open view from 16th Street Mall to the State Capitol roada 20 Toda, te Free MallRide rovides ree service to aroimatel , dail assengers along 7:00 a.m. – 6:30 p.m., Monday - Friday te 1.2mile edestrian mall beteen ivic enter Station and nion Station. Closed on weekends and holidays • Building structure that is easier to maintain and repair long-term Items found on RTD vehicles are usually ey us Routes and ate ssignments ales utlet and available for pick-up after 1:00 p.m. the • Land preserved for future economic Bus Concourse Indoor Bus Gates normation enter ate Route ate Route der following business day. You can call Customer development opportunities Terminal Building Outdoor Bus Gates 1 87L, 116X 6 0L, 100L 7 a.m. – 6:30 p.m. Care at 303.299.6000 and select option 2 CV/CS/CX, EV/ES/EX 7 Free MetroRide Monday – Friday Upper Level Public Space 3 P 8 90L, FF4 Closed on weekends nr 20 20 four to inquire if your item was found prior to 4 16L, RX 9 122X and holidays visiting our facilities. 5 3L, 83D, 83L vere eed rder ,1 Lost items found on Denver metro area routes trd 2, are sent to Civic Center Station. Items found on Boulder/Longmont routes are sent to Downtown Boulder Station. RTD is not responsible for lost items, but we will do our best to reunite items with their owners. Learn more on Lost and Found procedures by visiting rtd-denver.com For more information about the new Civic Center Station visit rtd-denver.com R rtd-denver.com RTD’ ne vc enter tton RTD’ ne vc enter tton trtn nd ecemer 20 trtn nd ecemer 20 RTD’s ne ivic enter Station ill oen or business RTD’s ne ivic enter Station ill oen or business and relace te temorar bus gates on roada, and relace te temorar bus gates on roada, ola venue, and incoln Street. ola venue, and incoln Street. rote nd ne te nment rote nd ne te nment , 11 , 1 , 11 , 1 CS, S Free MetroRide CS, S Free MetroRide As an educational campaign, print collateral provided necessary P , FF P , FF 1, R 122 1, R 122 information to alleviate confusion and provide a smooth operational , D, , D, turnover for customers, creating a worry free commute for our riders. e otet nd normton center e otet nd normton center a.m. .m., Monda Frida a.m. .m., Monda Frida losed on eeends and olidas losed on eeends and olidas or eton contct or eton contct rtd-denver.com or call 303.299.6000 rtd-denver.com or call 303.299.6000 [email protected] 303.299.2497 Outdoor Advertising Outdoor banners and digital billboards provided unique and targeted tactics to reach geographical audiences to generate excitement, interest and awareness of the reopening of Civic Center Station, with more than 8 million impressions over a five-week promotional period. On-Vehicle Advertising We positioned the facility’s benefits as a complete transformation of the way riders interact with transit. Transfluxes and other out of home tactics resulted in more than 3 million impressions. The Event Promotional items and large graphic images honored the past of Civic Center Station while celebrating the progress of transit in the Denver metro area. The Event Large graphic images drive-home the benefits of the renovated transit center and the advantages of public transportation in the metro area. The Event Hundreds of people joined RTD, city and civic officials to celebrate the opening and tour the renovated facility..