Civic Center Opening 2G Comprehensive Campaign
When the new Civic Center opened in downtown Denver on December 15, 2017, it signaled the beginning of a newly transformed multi-modal transit center in the heart of the city. Print Advertising
opens 12.17.17 Free MallRide route changes coming 11.12.17
Starting November 12, RTD’s Free MallRide buses On December 17, experience downtown’s will pick up and drop off in the new Civic Center newest urban transit hub as RTD’s new Station outdoor bus turnaround.
Civic Center Station transforms your commute. All other bus service will continue operating from the temporary gates on Broadway, Colfax, and Lincoln until December 17, when the new Civic New Civic Center Station features Center Station opens. • a modern design • bus ramp extension connecting For more information, visit rtd-denver.com Broadway to Lincoln • all new bus bays or call 303.299.6000. • a glass-enclosed terminal • an open public plaza • a rebuilt bus concourse
Stop by and preview the new station on Friday, December 15 from 3-6 p.m.
safely connecting your city
Print ads were designed to increase awareness of the reopening of Civic Center Station. The ads featured stylized renderings of the new facility and the Free MallRide shuttle service that serves the facility. Print Collateral
Civic Center Station The new Civic Center Station will open for bus service on Sunday, December 17, 2017 and replace the temporary bus gates on Colfax Avenue, Broadway, and Lincoln Street. Your route will be aff ected. opens 12.17.17
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GATE ree de RTD o erates a ree s uttle bus service along t e 1 t Street Mall in do nto n Denver, t at runs seven da s GATE a ee and sto s on ever bloc bet een ivic enter Station and nion Station. GATE
One Civic Center Plaza Office Tower R ree de e RTD’s new Civic Center Station GATE ales GATE ■ ultra lo emission batter o ered brid electric buses OpeningOpens December December 17, 17, 2017 2017 2 utlet ost Elevator ■ 1 seats, t o eelc air s aces it a ma imum ca acit o assengers It’s time to commemorate the history and Found celebrate the new when Civic Center Station ■ T e ne buses ave eat and air conditioning GATE ntrance GATE opens on Sunday, December 17, 2017. The station has been transformed into a multi- 1
modal transit center, that will provide better 1 th enue tor Regional Transportation District connections and amenities for customers. 1660 Blake Street GATE ol a enue 9 2 T e 1 t Street Mall o ened in 1 2 as a edestrian and transit mall rom Mar et Street to road a . Denver, CO 80202 7 New design features Restrooms u lic onstruction o t e mall as unded b a million grant rom t e Federal nterstate ig a Trans er Fund ecurit Sales outlet and information center and Federal rban Mass Transit dministration it RTD roviding a local matc . 303.299.6000 • Open, welcoming environment 7:00 a.m. – 6:30 p.m., Monday - Friday Elevator TDD 303.299.6089 • Public space Upper Level 200 T e mall as e tended rom Mar et Street to n oo Street in 2 1 and to nion Station in 2 2 to coincide Closed on weekends and holidays Stairs Upper Level it t e construction o lig t rail along t e entral latte alle . • Glass-enclosed terminal building Regular and discounted monthly passes, Stairs rtd-denver.com Free MallRide ic u GATE 10-Ride ticket books, and day passes are • New bus concourse with nine bus bays 20 n 2 11, service on t e Free MallRide as e tended to a lig t rail station built to accommodate t e ine. available for purchase, or stop by for more t nion Station t e Free MallRide connects it t e , , and lig t rail lines. • Bus ramp extension connecting Broadway information on RTD products and services. Free MallRide drop off to Lincoln 20 6 n 2 1 , t e Free MallRide began roviding connections it t e niversit o olorado and commuter rail lines. Lost and found • Open view from 16th Street Mall to the State Capitol road a 20 Toda , t e Free MallRide rovides ree service to a ro imatel , dail assengers along 7:00 a.m. – 6:30 p.m., Monday - Friday t e 1. 2 mile edestrian mall bet een ivic enter Station and nion Station. Closed on weekends and holidays • Building structure that is easier to maintain and repair long-term Items found on RTD vehicles are usually e us Routes and ate ssignments ales utlet and available for pick-up after 1:00 p.m. the • Land preserved for future economic Bus Concourse Indoor Bus Gates n ormation enter ate Route ate Route der following business day. You can call Customer development opportunities Terminal Building Outdoor Bus Gates 1 87L, 116X 6 0L, 100L 7 a.m. – 6:30 p.m. Care at 303.299.6000 and select option 2 CV/CS/CX, EV/ES/EX 7 Free MetroRide Monday – Friday Upper Level Public Space 3 P 8 90L, FF4 Closed on weekends n r 20 20 four to inquire if your item was found prior to 4 16L, RX 9 122X and holidays visiting our facilities. 5 3L, 83D, 83L ver e ee d r der , 1 Lost items found on Denver metro area routes t rd 2 , are sent to Civic Center Station. Items found on Boulder/Longmont routes are sent to Downtown Boulder Station. RTD is not responsible for lost items, but we will do our best to reunite items with their owners. Learn more on Lost and Found procedures by visiting rtd-denver.com
For more information about the new Civic Center Station visit rtd-denver.com
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[email protected] 303.299.2497 Outdoor Advertising
Outdoor banners and digital billboards provided unique and targeted tactics to reach geographical audiences to generate excitement, interest and awareness of the reopening of Civic Center Station, with more than 8 million impressions over a five-week promotional period. On-Vehicle Advertising
We positioned the facility’s benefits as a complete transformation of the way riders interact with transit. Transfluxes and other out of home tactics resulted in more than 3 million impressions. The Event
Promotional items and large graphic images honored the past of Civic Center Station while celebrating the progress of transit in the Denver metro area. The Event
Large graphic images drive-home the benefits of the renovated transit center and the advantages of public transportation in the metro area. The Event
Hundreds of people joined RTD, city and civic officials to celebrate the opening and tour the renovated facility.