Copyright © by Market Research Services Limited All rights reserved. No part of this compact disc (CD) covered by the copyrights hereon may be reproduced or copied in any form or by any means – graphic, electronic, or mechanical, including photocopying, taping or information storage and retrieval systems – without written permission of the publisher. Market Research Services Limited 16 Cargill Avenue Kingston 10 Jamaica All Media Survey 2014 Published March 2015 Market Research Services Ltd. All Media Survey 2014 Executive Report Contact Details: Market Research Services Ltd. 16 Cargill Avenue Kingston 10. Tele: 929-6311 or 929-6349 Fax: 960-7753 Email:
[email protected] Published: March 2015 All Media Survey 2014 Published March 2015 CONTENTS PAGE # Preface………………………………………………………………………….……………………............ 6-8 Acknowledgements…………………………………………………………………………………….…. 9 Background & Methodology…………………………………………………………………………… 10-12 Glossary of Technical Terms Used………………………………………………………….. ………13 Overview Set Count………………………………….…………………………………………………………………… 15 Potential Audience to Radio, Free To Air (FTA) TV, Local/Regional Cable International Cable (‘000) 2000-2014…………………………………………………………….. 16 Media Interaction (TV, Radio, Newspaper)…...……………………………………………….. 17 Media Share (Radio, FTA TV, Local/Regional Cable, International Cable….......... 18 Media Share (Radio, FTA TV, Local/Regional Cable, International Cable 2012 Vs 2014)…………………………………………………………………………………………………………..19 Tube Share……………………………………………………………………………………………………….20 Average Audience to Radio, FTA