Improving the World Through Engineering
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Improving the world through engineering Images: This page: Bloodhound show car; and page 7: Bloodhound Ambassador training, both by Tom Luddington Photography www.tomluddington.com; page 9: Population Challenge team, photography by Peter Luckhurst CONTENTS 02 PRESIDENT’S REVIEW 2011 04 STRENGTHENING LINKS WITH THE MEMBERSHIP AND MEMBERSHIP ENGAGEMENT 08 INTELLECTUAL LEADERSHIP 11 BROADENING AND GROWING THE MEMBERSHIP 12 DEVELOPING AN AWARENESS OF ENGINEERING AND THE PROFILE OF THE INSTITUTION 15 IMPROVING THE FINANCIAL POSITION 16 FINANCIAL REVIEW 2011 AND SUMMARISED ACCOUNTS PRESIDENT’S REVIEW 2011 In 2011, the members looked to the Institution Strengthening links with the membership to support them during continued challenging and membership engagement economic times; delivering the things that As ever, members valued their Institution’s really mattered to them, promoting high profile position as a market leader in the profession with education initiatives that will inspire the next a committed focus on the continual development generation to work in engineering, getting of engineering skill and knowledge worldwide. engineers in the media and being heard by This was further bolstered this year with the government. Members feel passionately that positioning of learning and development at the the Institution should be an organisation with heart of the Institution’s brand. Belonging to an global reach that truly represents and reflects organisation that supports their achievement the profession, and encourages professional or maintenance of professional registration, registration and long-term career development. and demonstrating their status as professional The Institution was able to deliver on these engineers, meant a lot to members. Our volunteers requests, achieving significantly against every one again demonstrated their remarkable commitment of its strategic aims, making 2011 another record- by organising just under 1,000 events for over breaking year. 51,000 people around the world. More than 1,000 members of all ages worldwide now volunteer to Broadening and growing the membership help: advising students and developing engineers. 2011 saw the election of the Institution’s 100,000th member, Nicola McClatchey, an apposite milestone Intellectual leadership in a year in which it returned to the growth of That members’ number one priority continues to paying members and a net number of registered be inspiring the next generation and supporting engineers for the first time in 20 years. Highly high profile global education initiatives was targeted, strategic campaigns delivered sustained demonstrated by the fact that the vast majority membership growth across the board: significantly of the 500 new Ambassadors recruited in 2011 more students becoming Associates; a 38% rise wished to volunteer to promote engineering in in the number of Associates; an increase of just schools and colleges. By supporting Bloodhound below 100% in the number of EngTechs; and SSC as a sponsor until 2013, the Institution double the number of Fellow elections. More through its 130 Bloodhound Ambassadors than 1,000 members based outside the UK has been able to reach out to thousands of joined the Institution, and key partnerships with young people globally and enthuse them about leading multi-national engineering employers engineering, while a popular partnership with were cemented. The successful re-acquisition Primary Engineer meant that over 15,000 of our Engineering Council licence with a total 5–19 year old pupils in 580 schools took part score of 18 out of 20 showed that the Institution in engineering educational events. Also of is fast-growing but also, just as importantly, is importance for members is the Institution’s maintaining its quality and high standards. commitment to ensuring that the views of engineers are well represented in the public domain. Having relaunched Professional Engineering magazine in 2010 as the voice of engineering for Institution members, it was extremely gratifying that precisely one year on from then PE was named as the Association of British Publishing Agencies’ winner of the Best Membership Title. LANDMARK STRATEGIC ACHIEVEMENTS MEANT 2011 WAS ANOTHER RECORD-BREAKING YEAR FOR THE INSTITUTION. 02 Developing an awareness of engineering and the profile of the Institution Continuing to raise the profile of the Institution in media and with Government, and producing reports and policy of public interest are activities that members applaud. The support by members for investing resources in the development of a media profile, and the readiness of the press to trust the Institution as a source of expert opinion, allowed it once again to achieve record- breaking media coverage of over £17m AVE* in 2011 – the highest ever level. In the aftermath of natural global disasters, the Institution became regarded by media as a trustworthy guide through the waters of complex engineering and an organisation whose voice allayed public fears. Continually sought out by Government as a source of expert opinion, the Institution of Mechanical Engineers was once again ranked as the engineering institution that MPs were most aware of in a Dods commissioned poll. Much of what we wanted to do could not have been achieved without the excellent support of a number of people whose efforts I very much appreciate. I would personally like to thank the members throughout the world who support the Institution in our Trustee Board, Council, Regions, Branches, Divisions and Groups, and Membership Services. In my time as President, it has been a tremendous privilege to meet many members and to serve such a prestigious Institution. Professor Rod Smith President, Institution of Mechanical Engineers *Advertising Value Equivalency (AVE) is what the Institution’s editorial coverage in newspapers, online and on TV and radio would cost if it were advertising space, or time. The value is reached by measuring the space in column inches or time (for radio and television coverage) occupied by a clip, and then multiplying the column inches or time by the advertising rate for that page or time slot. Engineers will recognise it as a measure of activity rather than real money. 03 STRENGTHENING LINKS WITH MEMBERSHIP AND MEMBERSHIP ENGAGEMENT The Institution could not function without the Regional meetings were held in Texas, Switzerland, tireless support of members in the volunteer Hong Kong, Belgium and the United Arab Emirates network around the world. 2011 saw 26 new and were attended by Institution staff. Their international volunteers; thriving public and purpose is supporting the members in each location member engagement around the world; and a and facilitating co-operation for continued growth doubling of the number of Ambassadors. in international influence. One thousand members joined the Institution’s Over the course of the year, John Wood, the international community in 2011. Membership outgoing President and Chief Executive Stephen swelled in new areas, particularly under the Tetlow met members all around the globe, making five new member groups launched in 2010: Italy, ground-breaking visits to meet burgeoning Switzerland, Texas, Spain and Greece. The communities of engineers in China, India, Italy, continued growth of the international member base Belgium, the United Arab Emirates and Qatar, to means international representation now exceeds develop the Institution’s already strong bonds with 20% of the Institution’s overall membership. the multi-national and local engineering companies who have operations there. The President, Rod The recruitment of volunteers flourished around Smith, concentrated on UK regional visits including the world: 26 new international recruits joined the high profile events in Cumbria and Loughborough. Institution’s team in locations as diverse as Oman, Bolivia, Russia and Qatar. Volunteers identified Institution volunteers successfully brought together opportunities for members in their local area apprentices, engineering employers, media and to progress within the profession; the Member Parliamentarians for a high profile event which to Fellow events held around the UK helped showcased the skills of some of the country’s top contribute to another record rise in applications for engineering talent to a Government minister. fellowship received by the Institution in 2011. Designed to highlight the best young engineering apprentices in the East of England, and promote The global volunteer network plays a pivotal engineering as a career, the Apprentice Challenge role in delivering the Institution’s face to face featured a line-up of 15 teams from companies engagement with members and the interested and colleges including Bedford College (with public. More than 1,000 active volunteers attracted Vauxhall); Carl Zeiss; West Suffolk College; over 51,000 attendees at just under 1,000 regional MBDA; Hutchinson Ports UK, Port of Felixstowe; events worldwide. For the UK this represented a Sulzer; Lotus Engineering; CLS Offshore; City 10% increase in attendance on 2010 figures. College Norwich; Marshall Aerospace and North Hertfordshire College with EADS Astrium. The An estimated 50% of the event attendees teams had just two hours to design and build a mini comprised non-members, including school students, drag racer entirely from scrap which then had to members of other institutions, and the general cover a distance of two metres in the quickest time public. They were attracted by concepts such as possible while carrying increasingly